podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
CommerceFocused Media. Inc.
Shows
The Story of a Brand Show
Hiya Health - No Sugar, No Dyes, No Compromises
In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that's reimagining what it means to raise healthy children. Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children's supplement space. What I love most about this conversation is how Darren and his team go beyond just b...
2025-07-03
1h 01
The Story of a Brand Show
SET ACTIVE - Bootstrapped and Bold
In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be "active." What I love about this conversation is how candid Lindsey is about the emotional ups...
2025-07-01
55 min
The Story of a Brand Show
The Froot Thief - The Untold Story Behind That Viral Fruit Spaghetti
In this episode, I sit down with Jonathan Cornish, the spirited co-founder and "Head Bandit" behind The Froot Thief—a fruit snack brand that's turning heads and winning lunchboxes. Jonathan's story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that's anything but ordinary. We dive into how The Fro...
2025-06-27
56 min
The Story of a Brand Show
1 Commerce - How to Win at Omnichannel Without Losing Your Mind
In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn't just building another ecommerce platform—he's building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face. We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood out to me most is Eric's unique mix of humility and depth. He's not here to...
2025-06-26
1h 14
The Story of a Brand Show
BloomNation - Empowering Local Florist and Their Customers
What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation. In this episode, I sat down with Farbod Shoraka, Co-founder & CEO of BloomNation, to talk about how a few powerful insights—and one unforgettable lunch—led to the creation of a platform that empowers thousands of florists and small business owners across the U.S. We delve into how BloomNation evolved from a simple idea into a nationwide software solution that enables independent florists to thrive in the e-commerce landscape. Farbo...
2025-06-26
1h 04
The Story of a Brand Show
Little Spoon - How to Build a Brand Parents' Trust
As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today's modern parent. I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they're not just reinventing kids' nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how Little Spoon evolved from a fresh baby food concept into a comprehensive platform that supports children through every lif...
2025-06-25
49 min
The Story of a Brand Show
Halfday Ice Tea (Part 2) - From Gut Issues to Grocery Shelves
When it comes to building a better-for-you beverage brand, it's easy to think it's all about the product. But as Kayvon Jahanbakhsh, co-founder of Halfday Iced Tea, shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing. This conversation is packed with insights into what it truly takes to break through in a crowded category, especially when you're on a mission to reintroduce Americans to a nostalgic drink with a gut-healthy twist. Kayvon opens up about how he and his co-founder turned a p...
2025-06-24
38 min
The Story of a Brand Show
Halfday Ice Tea (Part 1) - How a Dorm Room Idea Disrupted Iced Tea
Every now and then, you come across a founder story that's both heartfelt and hustle-packed—this is one of those. In this episode, I sit down with Mike Lombardo, co-founder of Halfday Iced Tea, a brand that's redefining what iced tea can be. We talk about everything from starting the company out of a college dorm room to turning a personal health journey into a functional beverage brand that's now on the shelves of Whole Foods, Sprouts, and more. Mike shares how Halfday was built on a foundation of relentless iteration, a belief in...
2025-06-24
57 min
The Story of a Brand Show
Baumer Foods - They Make Good Food Taste Great
I've interviewed a lot of founders, but few with stories as rich and enduring as today's guest. In this episode, I sit down with Pepper Baumer, President & CEO of Crystal Hot Sauce, a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over a century, surviving everything from World War II to Hurricane Katrina to global supply chain meltdowns. It's a powerful reminder of what it means to adapt, persevere, and keep a legacy alive. Pepper shares how his grandfather flipped a snowball syrup company into a global hot...
2025-06-20
46 min
The Story of a Brand Show
Flytographer - The Power of Saying Yes to Your Idea
I always say some of the most innovative ideas come from personal experiences, and Nicole Smith's story is proof. What started as a meaningful moment in Paris with her best friend evolved into Flytographer, a global platform that helps people capture unforgettable travel memories through professional photography. Nicole didn't just build a business; she created a movement rooted in human connection, storytelling, and joy. In this episode, Founder & CEO Nicole Smith shares her journey from a corporate career at Microsoft to launching a two-sided marketplace with no startup experience—all while raising two young kids.
2025-06-18
1h 01
The Story of a Brand Show
ByHeart - Rebuilding Infant Formula from the Ground Up
Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that's exactly how I felt talking to the co-founders of ByHeart. In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options. From building their manufacturing facility to conducting one of the most extensive clinical trials in over 25 years, their story isn't just...
2025-06-18
1h 09
The Story of a Brand Show
EssenZen - Rewriting the Rules of Clean Beauty
I always love speaking with founders who are guided by purpose, and Reham Essa's story is a perfect example. After years as a pharmacist, Founder and CEO Reham set out to create a skincare brand that prioritizes health, simplicity, and integrity over hype. EssenZen is about more than beauty; it's about reclaiming what skincare should be: minimal, functional, and rooted in science. In this episode, Reham shares how her background in pharmacy led to a deeper understanding of skin and a passion for product formulation. We dive into what it me...
2025-06-17
55 min
The Story of a Brand Show
Bugaboo - The Future Belongs to Adaptable Brands
Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that's precisely what I found in my conversation with Jeanelle Teves. As Chief Commercial Officer at Bugaboo, she's not just driving growth; she's redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern families. Jeanelle shares her insights on ba...
2025-06-12
55 min
The Story of a Brand Show
Back to Nature - Balancing Mission and Margin in CPG
As people who are passionate about purpose-driven CPG brands, we couldn't wait to sit down with Jennifer Jorgensen, CEO of Back to Nature. She's not just leading the charge at Back to Nature she's revitalizing a legacy brand for today's conscious consumer. With a powerful blend of empathy, strategy, and bold decision-making, Jennifer demonstrates what it means to lead with both heart and business acumen. In this episode, Rose Hamilton, Founder of Compass Rose Ventures, unpacks the transformation of Back to Nature as it reclaims its roots in plant-based simplicity and moves toward a...
2025-06-11
49 min
The Story of a Brand Show
TRUBAR - How Bold Packaging and Clean Ingredients Win
I had an absolute blast chatting with Erica Groussman, the bold and fearless founder of TRUBAR. Erica's energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that's flipping the protein bar category on its head. TRUBAR isn't just another snack—it's a delicious, clean-label product with a powerful "no BS" message at the center. In our conversation, Erica...
2025-06-10
47 min
The Story of a Brand Show
BattlBox - Surviving and Thriving in the Subscription Game
When I sat down with John Roman, it was clear this wasn't just a story about subscription boxes—it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. As the Co-founder & CEO of BattlBox, John has transformed a niche outdoor and survival subscription into a DTC powerhouse, boasting millions of YouTube views and a hit Netflix show to boot. But behind the curated gear and rugged packaging is a founder who deeply understands performance marketing, customer acquisition, and what it takes to scale through constant cha...
2025-06-09
59 min
The Story of a Brand Show
FIOR Scotch - Breaking the Scotch Rulebook
When I sat down with Eric Dominijanni, the founder of FIOR Scotch, I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric's background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity. FIOR isn't trying to be your grandfather's scotch. It's a bold, flavorful, and inclusive brand crafted for those who might have never considered sipping scotch before. Eric shares h...
2025-06-06
1h 01
The Story of a Brand Show
Weezie - The Secret to Making Consumers Fall in Love With Towels
What does it take to elevate a simple, everyday product into a beloved premium brand? In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she's redefining the towel category with quality, intentionality, and customer delight at the core. Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and thoughtful gifting experiences, Weezie's journey is packed with lessons on scaling direct-to-consumer (DTC) operations, m...
2025-06-05
59 min
The Story of a Brand Show
Tights Tights Tights - How to Reinvent a Legacy Retail Brand
In this episode, I had the pleasure of sitting down with Allana Hurst, the energetic and passionate owner of Tights, Tights, Tights, a brand that's as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she's reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a fast-changing w...
2025-06-04
51 min
The Story of a Brand Show
Greco Gum - The Science Behind Your Chew
If you've ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you. Today, I'm talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles. From early product formulations in a blender to landing on shelves in Erewhon, this is a founder journey that proves how much grit, clarity, and consumer e...
2025-06-04
53 min
The Story of a Brand Show
Painterland Sisters - How Two Sisters Are Redefining Rural Entrepreneurship
This interview left me feeling inspired and grounded. I sat down with Hayley and Stephanie Painter, the passionate co-owners behind Painterland Sisters, a family-run brand that's redefining what it means to bring food from farm to spoon. Raised on a fourth-generation regenerative farm in Pennsylvania, they've taken their roots and turned them into a vibrant, values-driven business that's nourishing people and the planet. In our conversation, we dive into how their Icelandic-style yogurt is not just a product, but a platform for connection, connecting consumers to farming, sustainability, and rural Am...
2025-06-03
1h 04
The Story of a Brand Show
Bodily - What Healthcare Forgot. Bodily Will Deliver.
When it comes to rewriting the rules of women's health, few founders are doing it with as much heart, rigor, and clarity as Tovah Haim. In this episode, I sit down with the founder and CEO of Bodily, a brand transforming the postpartum and reproductive health space by making invisible experiences visible and giving women the support they deserve. We talk about the glaring gaps in education and product design that exist for birthing and miscarriage experiences, how Bodily is changing the narrative with science-backed, radically empathetic solutions, and what it takes to p...
2025-05-30
1h 12
The Story of a Brand Show
IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs
When a brand makes you smile just by looking at it, you know there's something special going on. That's exactly how I felt when I discovered IZIPIZI, a company on a mission to bring style, joy, and accessibility to eyewear. In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into IZIPIZI's journey from a class project in France to its distribution in over 7,000 sto...
2025-05-29
1h 00
The Story of a Brand Show
Curious Elixir - The Science and Soul of Curious Elixir
When you meet someone building a brand with soul, you feel it. That's exactly what happened when I spoke with JW Wiseman, the founder of Curious Elixirs, a line of booze-free cocktails that doesn't just skip the alcohol but adds in adaptogens, bold flavor, and a whole lot of purpose. We discuss how this brand was born out of personal transformation, how JW is rethinking the celebration culture, and why staying curious has become a guiding principle for both life and business. This is a story about conscious consumption, brand in...
2025-05-28
1h 04
The Story of a Brand Show
Aplós - If a Fashion Brand Made a Spirit
When Rose Hamilton, Founder of Compass Rose Ventures, first tried Aplós, she knew there was something different, sophisticated, calming, and beautifully intentional. In this episode, Rose sits down with David Fudge, Co-founder and CEO of Aplós, to unpack how he's not just building a brand—he's reimagining what it means to unwind. From Bonobos to beverage, David's journey is a masterclass in blending creative vision with operational strategy. We dive deep into how Aplós is breaking category codes while anchoring to timeless consumer desires. David shares how his fashion-forward, design-driven mindse...
2025-05-28
1h 02
The Story of a Brand Show
BIOLYTE - How Theater Skills Built a Top CPG Brand
When your product is born out of love, necessity, and a mission to help others, it shows. In this episode, I sit down with Jesslyn Rollins, CEO of BIOLYTE, the first medical-grade hydration drink formulated to deliver the benefits of an IV bag in a bottle. What started as a way to help her mom during cancer treatment has grown into a mission-driven brand helping people stay hydrated across healthcare, athletic, and everyday wellness settings. We dive into Jesslyn's inspiring entrepreneurial journey, how she leaned on her background in theater to sell products f...
2025-05-22
1h 04
The Story of a Brand Show
Kizik - How a Simple Innovation Disrupted a $400B Market
Few brands impress me the way Kizik has when it comes to everyday innovation that people can use in their daily lives. In this episode, I sit down with Elizabeth Drori, the Chief Marketing Officer leading the charge at Kizik, the brand redefining how we think about footwear. These aren't just shoes; they're hands-free, high-tech, and built for real life. Whether you're a parent juggling kids, an athlete on the go, or someone seeking comfort and ease, Kizik is changing the game. And yes, I've worn the same pair for four years — that's how...
2025-05-21
57 min
The Story of a Brand Show
Chef Merito - How a Family Recipe Became a Flavor Empire
In this episode, I had the pleasure of speaking with Lauren Corugedo, Head of Marketing at Chef Merito. Chef Merito is a family-founded Latino brand that has been bringing bold, authentic flavor to kitchens since 1985. We dove into the brand's rich heritage, how it all started in her grandfather's garage, and why staying true to their roots is more important than ever as they grow across the U.S. Lauren shares the emotional connection people have with Chef Merito seasonings, the brand's commitment to quality and innovation, and how they're keeping flavors both t...
2025-05-20
54 min
The Story of a Brand Show
Shroom Bar - The Bar Built for Fighters and Focus
When someone tells me they're going all in, I listen. That's exactly what Tommy Walsh, Founder & Owner of Shroom Bar, did when he launched Shroom Bar, a protein-packed, mushroom-fueled bar designed for focus, energy, and endurance. In this episode, Tommy shares his founder journey, from mixing mushroom powder in his drinks to building a functional bar brand targeting the MMA world (and beyond). We explore what it really takes to bring a product from kitchen to shelf: sourcing ingredients, scaling manufacturing, bootstrapping marketing, and staying committed through long product cycles.
2025-05-19
1h 00
The Story of a Brand Show
Qure Skincare - Lost $5M Overnight. Then, Built a Skincare Empire
When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who's built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight. Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy. In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs...
2025-05-17
57 min
The Story of a Brand Show
Simek's - How a Family Recipe Became a B Corp Powerhouse
As someone who's passionate about brands that lead with purpose and quality, my conversation with Lindsey Hickey, CEO and owner of Simek's, was a true highlight. Simek's isn't just about frozen meals; it's about nourishing people with food made from real ingredients, giving back to local communities, and doing business with integrity. In this episode, Lindsey shares her journey from joining the family business at just 26 years old to leading the company through a complete transformation from running retail stores to building a nationally distributed CPG brand. We ta...
2025-05-16
1h 02
The Story of a Brand Show
Untoxicated - The Truth About "Safe" Skincare Labels
From the moment I met Annie Meyer, Co-founder & CEO of Untoxicated, I could tell she was building something special. In this episode, we dive deep into her journey with Untoxicated, a mission-driven skincare brand formulated for people with sensitive skin and built around science, empathy, and real impact. Annie opens up about the personal skin struggles that led her to co-found the brand, how she partnered with an allergist from the Cleveland Clinic, and what it means to create skincare that's not just clean but truly allergen-free. We also di...
2025-05-15
1h 02
The Story of a Brand Show
Rootless - Why Food-as-Medicine is the Future
As someone who's had the pleasure of working closely with Sachi Singh, the Founder & CEO of Rootless, I knew this episode would be special. Sachi isn't just building a product. She's building a movement rooted in impact, education, and transformation. In this conversation, we explore Rootless's origin story, how seaweed became the brand's "hero ingredient," and the systems thinking that underpins her entire approach to food, wellness, and the planet. We also discuss how Rootless is bridging the gap between food and medicine, creating a daily ritual that empowers wome...
2025-05-14
57 min
The Story of a Brand Show
Misery & Mayhem - The Rise of a Performance-Driven Oatmeal Brand
When it comes to fueling ambition, some stories are just unforgettable. In this episode, Rose Hamilton, founder of Compass Rose Venture, sits down with Scott Turner and Nick Lagonia, the powerhouse duo behind Misery & Mayhem, a new protein-packed oatmeal brand that's redefining what "fuel" really means for athletes and everyday warriors alike. We dive deep into how two former Peloton team members turned their personal fitness journeys and frustrations into a brand that's all about perseverance, grit, and getting after it — one bowl at a time. I loved this conversation because Scott and Ni...
2025-04-30
1h 00
The Story of a Brand Show
DiVERGE Sneakers - How Custom Sneakers and Social Impact Walk Hand-in-Hand
In this episode, I sit down with João Esteves, founder of DiVERGE Sneakers, a brand that's rewriting the rules of footwear from the ground up. We discuss why customization matters, how DiVERGE puts the customer's individuality front and center, and what it truly takes to build a business rooted in purpose, not just profit. João opens up about his entrepreneurial journey, including the emotional resilience required to stay the course and the people who believed in him when the business needed it most. From launching a bran...
2025-04-25
56 min
The Story of a Brand Show
Cure Hydration - How One Brand Made Hydration Cool (and Clean)
On today's episode of The Story of a Brand Show, I'm joined by Lauren Picasso, the founder and CEO of Cure Hydration. What started as a personal struggle with staying hydrated as an endurance athlete led Lauren to launch a science-backed, clean-label hydration brand that is now available in thousands of retail stores. We talked about how she identified the gap in the hydration category, built Cure from the ground up (including mixing formulas at home), and the strategic choices that helped the brand scale across DTC and retail. La...
2025-04-23
1h 01
The Story of a Brand Show
Dapper Boi - Confidence Is the Real Product
In this episode, I sat down with Vicky Pasche, the incredible force behind Dapper Boi, a gender-inclusive, size-inclusive apparel brand with a mission rooted in confidence and authenticity. What began as Vicky's search for clothes that fit her body and identity has grown into a full-blown movement. From scrappy Kickstarter launches to launching on Nordstrom, this is a story of resilience, creativity, and staying true to your why. We talk about the power of fit, why confidence is Dapper Boi's actual product, and the wild ride of building a business from scratch. V...
2025-04-19
1h 00
The Story of a Brand Show
Malk Organics - The Simple Ingredient Strategy That Built Consumer Trust
In this episode, I sit down with Jason Bronstad, CEO of Malk Organics, and talk about the journey of not just leading a clean-label brand but rebuilding it from the inside out. Jason shares how a deeply personal career pivot led him to a mission-driven company that's transforming the plant-based milk category, one clean ingredient at a time. We get into the weeds from SKU rationalization and shelf life extension to the emotional lessons of transparent leadership and brand stewardship. What happens when your consumers call you out on social media? You l...
2025-04-17
1h 11
The Story of a Brand Show
Pilot Project Brewing - The Incubator That's Launching the Next Big Beverage Brands
In this episode, I sit down with Dan Abel, Co-founder and CEO of Pilot Project Brewing, a first-of-its-kind beverage incubator helping brands navigate one of the most competitive and complex CPG categories: beverages. From launching home-brew experiments in his garage to opening multi-location tasting rooms and scaling more than 20 innovative brands, Dan shares the real story behind building an incubator that acts more like a record label than a traditional brewery. We discuss how Pilot Project removes barriers for founders, democratizes access to manufacturing and distribution, and gathers real-time consumer data to h...
2025-04-12
1h 02
The Story of a Brand Show
Lifeway Foods - The Immigrant Dream That Built a $200M Wellness Brand
In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie's incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father's dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a wellness staple for millions. We also discuss the science behind k...
2025-04-12
1h 04
The Story of a Brand Show
Staff - How to Turn a Plunger Into a Social Media Star
In this episode, I chat with Charlie Weisman, the creative force behind Staff, a brand that's reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality. What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore. Charlie opens up about building Staff from scratch, why he didn't tell anyone what he was working on, and how trusting his...
2025-04-10
56 min
The Story of a Brand Show
Bissinger's - What It Takes to Craft a Chocolate Masterpiece
In this episode, I sit down with Dan Abel Jr., Chief Chocolate Officer of Bissinger's, one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand's royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved Bissinger's timeless quality while modernizing its operations for today's consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by leaning on their direct-to-consumer strength. We also talk chocolate, real chocolate. Dan walks u...
2025-04-02
1h 01
The Story of a Brand Show
Smart Apron - The Apron That Works as Hard as You Do
Ever wonder why restaurant aprons haven't changed in a hundred years? In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they're transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to Nike inventory teams. We dive deep into how they've bootstrapped their business, navigated manufacturing challenges, and used customer feedback to build a better product. F...
2025-03-27
1h 07
The Story of a Brand Show
Hemp Heros - How to Build a Wellness Brand Your Pets Will Love
What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? In this episode, I sit down with David Hartigan, Founder and CEO of Hemp Heros, to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing MMA fighters to becoming one of the few B Corp-certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business. David takes us behind the scenes of launching into t...
2025-03-26
1h 10
The Story of a Brand Show
VitaWild - No Sugar, No Guilt—Just Good Hydration
What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand? You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that's winning hearts (and taste buds). In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in making something their families—and yours—can feel good about drinking. They open up about the...
2025-03-25
1h 05
The Story of a Brand Show
Spritzal Cookie Company - How a Family Recipe Became a Retail Hit
What do you get when you combine a great-grandmother's Swedish cookie recipe, a mother-daughter duo, and a lot of grit? You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with Taylor Walker, COO and Co-founder of Spritzal, to talk about how a family recipe evolved into a brand that's winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building Spritzal, from hand-pressing cookies in a home kitchen to sc...
2025-03-21
51 min
The Story of a Brand Show
Ooso - A Non-Alcoholic Sparkling Tea Inspired by Natural Wine
What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into the challenges of launching a beverage brand, the importance of great branding, and why consumer education is key to s...
2025-03-21
1h 09
The Story of a Brand Show
Winx Health - Revolutionizing Reproductive Care: One Product at a Time
Women's health should be accessible, judgment-free, and rooted in real solutions, but that hasn't always been the case. In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being. Jamie shares the challenges of breaking into retail, the impact of misinformation on women's health, and why proactive education is just a...
2025-03-19
1h 04
The Story of a Brand Show
Wove - The 10% Luck, 90% Preparation Rule for Going Viral
Jewelry isn't just about sparkle—it's about storytelling, sentiment, and capturing life's most meaningful moments. In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove's recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach.
2025-03-14
1h 06
The Story of a Brand Show
FullWell - What to Know Before You Conceive
What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with Ayla Barmmer, Founder & CEO of FullWell, to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind essential nutrients, why preconception health matters, and the industry-wide gaps FullWell is solving. Key Mo...
2025-03-12
1h 10
The Story of a Brand Show
Key Sparkling Water - Crafted Carbonation: Changing How You Enjoy Sparkling Water
Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington, Co-founder & CEO of Key Sparkling Water, saw an opportunity to do things differently. In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core consumer is key to long-term success. Key M...
2025-03-11
1h 06
The Story of a Brand Show
Calocurb - GLP-1 Activation: No Injections Needed
What if you could naturally support your body's appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy, CEO of Calocurb, to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal journey, cutting-edge science, and a mission to transform weight management led to one of t...
2025-03-06
57 min
The Story of a Brand Show
Saral - Beyond Followers: The Truth About Real Influence
In today's episode, I sit down with Yash Chavan, the founder of Saral, to talk about what's changed in influencer marketing, what's working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is pa...
2025-02-21
44 min
The Story of a Brand Show
Molly Bz Cookies - From $150 to a National Cookie Brand
If you love stories of resilience, grit, and entrepreneurial spirit, today's episode is exactly that. Meet Molly Blakeley, the powerhouse founder of Molly Bz Cookies, who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly's journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like Costco and Walmart. Molly shares the behind-the-scenes hustle, the power of...
2025-02-13
1h 02
The Story of a Brand Show
CHOMPS - From $6,500 to America's Fastest-Growing Snack Brand
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Pete Maldonado and Rashid Ali, Co-founders and Co-CEOs of CHOMPS, the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they've learned, the mistakes they've made, and the strategies that have fueled their success. Whether you're a founder, a business leader, or...
2025-01-29
56 min
The Story of a Brand Show
Manmade - The Essentials Men Need without the BS
From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview Anthony Ciavirella, Co-founder of Manmade. Anthony and his co-founders are redefining men's essentials with a focus on quality, simplicity, and authenticity. From leaving their finance careers to perfecting their products, their story is filled with grit, innovation, and a...
2025-01-23
1h 13
The Story of a Brand Show
The Real Cereal Co. - The Next Generation Deserves Better Cereal
In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co. From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key Moments in This Episode: * The P...
2025-01-22
54 min
The Story of a Brand Show
wildwonder - Building a Brand with Heritage, Heart, and Health in Mind
In today's episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of wildwonder. Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother's herbal tonics inspired Wildwonder and gives us a behind-the-scenes look at the challenges and triumphs of building a mission-driven brand. Ke...
2025-01-21
1h 01
The Story of a Brand Show
The Founders Club - The Power is in the Community
I'm thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET, the four-way volleyball game that has taken backyards and beaches by storm. But today, he's here to talk about his exciting new venture, The Founders Club, a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping CROSSNET to seeing it become a staple in major retailers like Target and Costco. Along the way, he opens up about the lessons learned, mistakes ma...
2025-01-16
43 min
The Story of a Brand Show
Goode Health - Building a 360° Health Platform for Consumers
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health. Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits. If you've ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for yo...
2025-01-15
46 min
The Story of a Brand Show
Barrière- Selfcare that Sticks With You
In this episode of The Story of a Brand Show, I interview Cleo Davis-Urman, the founder of Barrière, about her groundbreaking innovation in the vitamin and wellness space. Cleo shares her inspiring journey from working in luxury fashion to reimagining how we take vitamins with her patented transdermal patches. What started as a personal need has become a product combining functionality, design, and self-expression, making wellness accessible, stylish, and practical. From navigating manufacturing hurdles to embracing customer feedback, her journey is a masterclass in perseverance, innovation, and building a brand with heart. Ke...
2025-01-14
1h 03
The Story of a Brand Show
Disco - How Brands Monetize Post-Purchase Opportunities
In today's episode of The Story of a Brand, I interview Neal Goyal, a passionate leader and VP of Strategic Sales at Disco. Neal shares his fascinating journey from sales executive to mentor and industry leader alongside his insights on the evolving e-commerce landscape. From driving innovation in customer acquisition to helping brands unlock new revenue streams, Neal offers a wealth of knowledge and inspiration. Here are some highlights from our conversation: * From Sales to Leadership: Neal's career shift from a top-performing sales executive to an advocate for mentorship and t...
2025-01-09
56 min
The Story of a Brand Show
DEINDE- How Science is Changing Your Skincare Routine
In today's episode of The Story of a Brand Show, I had the pleasure of chatting with Joshua Britton, Founder, CEO, visionary innovator, and the driving force behind DEINDE and its parent company, Debut Biotechnology. Joshua's story is of relentless determination, groundbreaking science, and a mission to redefine skincare and beauty through biotech innovation. From living in a one-bedroom apartment to running a company that merges artificial intelligence, molecular biology, and skincare, Joshua's journey is as inspiring as it is transformative. Here are some highlights from our conversation: * A Life-Changing...
2025-01-08
1h 02
The Story of a Brand Show
The Zero Proof - From Blog to Brand: Building a Non-Alcoholic Empire
In this episode, I had the pleasure of speaking with Sean Goldsmith, Co-founder and CEO of The Zero Proof, a trailblazer in the non-alcoholic beverage space. Sean shared his journey of turning a personal decision to abstain from alcohol into a thriving business that's reshaping how people socialize and enjoy beverages without compromise. We explored the rise of non-alcoholic options, the challenges of building a marketplace and brand, and how Sean's team makes premium non-alcoholic drinks accessible and exciting. Whether you're curious about non-alcoholic trends or interested in entrepreneurial insights, this episode is a...
2024-12-20
1h 00
The Story of a Brand Show
Shaklee - How Shaklee is Revolutionizing Community-Driven Health
In this episode, I had the pleasure of speaking with Roger Barnett, Chairman and CEO of Shaklee, a company that has been transforming health and wellness for over 65 years. Roger shared his incredible journey of acquiring and growing Shaklee, his dedication to purpose-driven business, and how Shaklee's innovative approach to prevention is changing lives globally. We dove into his vision of creating a sustainable business that not only provides superior products backed by clinical proof but also empowers communities to live healthier and more fulfilling lives. This conversation is packed with insights into...
2024-12-20
56 min
The Story of a Brand Show
Genexa - How Two Dads Took on Big Pharma to Create Change
I had an amazing conversation with David Johnson, the CEO and Co-founder of Genexa, a brand that's revolutionizing the pharmaceutical industry with clean, effective medicine. David's journey is one of resilience and purpose, fueled by his passion for providing families with better options. From building the first organic-certified over-the-counter medicines to tackling the giants of the pharmaceutical world, his story is both inspiring and practical. If you've ever wondered what it takes to disrupt an industry while staying true to your values, this episode is for you. Key Moments in t...
2024-12-12
1h 02
The Story of a Brand Show
Omorovicza - Transforming Ancient Healing Waters Into Modern Skincare
In today's episode of The Story of a Brand Show, I'm excited to share the remarkable journey of Stephen de Heinrich de Omorovicza, Co-founder and one of the visionaries behind Omorovicza. This episode delves into the intersection of history, science, and luxury skincare. Stephen shares how his family's legacy inspired a groundbreaking approach to beauty. From the thermal baths of Budapest to award-winning innovations, Stephen brings us a story rich with tradition and cutting-edge science. Here are some highlights from our conversation: * A Family Legacy Unearthed: Discovering h...
2024-12-11
1h 00
The Story of a Brand Show
Compass Rose Ventures - Turning CPG Founder's Anxiety into Agility
Rose says, "Let's go in and stress test your ability to scale. That's step one. Because you may think you have it all buttoned up, but really we like to sit at the intersection of the vision, the action that you're doing, and the motion and the momentum you're actually creating. And are they all aligned, and are they going to allow you to grow and scale?" Today, we interview Rose Hamilton, Founder of Compass Rose Ventures. The Compass Rose Ventures team brings 20+ years of experience in growing consumer brands from concept to successful exits. ...
2024-12-11
59 min
The Story of a Brand Show
Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip
I had the pleasure of sitting down with Megan Klein, the founder and CEO of Little Saints, a brand redefining how we think about social drinking. Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose. What stands out in this episode is Megan's deep thoughtfulness—not just in how she creates Little Saints' products but also in how she approaches life and business. We dive into the challenges of launching a brand during the...
2024-12-10
1h 05
The Story of a Brand Show
Mission Craft Cocktails - Real Ingredients, Real Purpose: The Cocktail Reinvention
In today's The Story of a Brand Show episode, I interviewed Marcin Malyszko, the passionate and innovative Co-founder behind Mission Craft Cocktails. Marcin's story is a testament to the power of friendship, persistence, and purpose. With his co-founder, Amit Singh, Marcin is reimagining the cocktail experience, blending exceptional quality with a mission to give back. Their journey is one of grit, creativity, and community impact, making this episode a must-listen for entrepreneurs and cocktail enthusiasts alike. Here are some highlights from our conversation: From D...
2024-12-06
1h 00
The Story of a Brand Show
VMI Sports Nutrition - Building a Nutrition Brand With Grit and Innovation
In today's episode of The Story of a Brand Show! Today, I interviewed Tom Reilly, the passionate and innovative Co-founder, President, and partner behind VMI Sports Nutrition. Tom's journey is a masterclass in grit, creativity, and staying true to his mission of delivering high-quality, performance-driven supplements. From humble beginnings to becoming a trusted name in the sports nutrition space, Tom shares how he's navigating challenges while staying deeply connected to his community and customers. Here are some highlights from our conversation: * Building a Brand with Purpose: How gratitude, persistence, and...
2024-12-05
1h 06
The Story of a Brand Show
Original Duckhead - The Umbrella Revolution: Sustainability Meets Style
In today's episode of The Story of a Brand Show, I had the pleasure of speaking with Morgan Cros, the creative mind behind Original Duckhead. Morgan's journey is one of resilience, innovation, and sustainability. From a serendipitous moment during a rainy day to creating a unique and environmentally conscious brand, Morgan shares how she turned a classic accessory into a product with purpose and style. Here are some highlights from our conversation: * A Rainy Day Revelation: How a broken umbrella sparked the idea for a stylish and sustainable brand.
2024-12-03
1h 00
The Story of a Brand Show
Elvie - From Pelvic Health to Wearable Freedom: A Story of Impact
On this episode of The Story of a Brand Show, I speak with Tania Boler, Founder and President of Elvie, a company transforming women's health through radical, female-first technology. Tania shared her inspiring journey, from working in global health nonprofits to founding a company tackling taboo topics in women's health with innovative, beautifully designed products. We explored her path to disrupting entrenched norms, the importance of creating products that truly solve problems, and the challenges of leading in a traditionally male-dominated industry. Tania's story is filled with resilience, purpose, and the drive to...
2024-11-27
1h 02
The Story of a Brand Show
FORVR Mood - Creating Positive Moods Through Scents and Stories
In today's episode of The Story of a Brand Show! Today, I interviewed Denis Asamoah, the dynamic co-founder behind FORVR Mood. Denis takes us behind the scenes of building a lifestyle brand with purpose, heart, and innovation. Denis shares his journey of grit, resilience, and creative problem-solving in the entrepreneurial world, from collaborating with his wife, Jackie Aina, to scaling the business from candles to fine fragrances. Here are some highlights from our conversation: * From Idea to Execution in 3 Months: How FORVR Mood launched during the pandemic with rapid success....
2024-11-27
1h 00
The Story of a Brand Show
House of Lashes - From a $5,000 Loan to a Global Lash Revolution
In today's episode of The Story of a Brand Show, I had the honor of interviewing Jenn Chiba, Founder and CEO and visionary entrepreneur of House of Lashes, who turned her passion for beauty into a thriving business. From her roots as the daughter of Vietnamese immigrants to building a globally recognized lash brand, Jenn's journey is a testament to resilience, creativity, and the power of belief. Her dedication to creating high-quality, innovative products has set House of Lashes apart in the beauty industry. Here are some highlights from our conversation:
2024-11-26
1h 06
The Story of a Brand Show
Dreamighty - The Power of Dreaming Big and Staying Resilient
In today's episode of The Story of a Brand Show, I speak with Karen Bonnici, the creative mind behind Dreamighty. Karen's story is one of resilience, innovation, and boundless creativity. From making handcrafted gifts for her nieces and nephews to launching a patented, multifunctional blanket, Karen has combined her love for storytelling with her entrepreneurial spirit to create a brand that inspires confidence and imagination in both kids and adults. Here are some highlights from our conversation: * Turning Ideas into Impact: How a simple gift idea became a patented innovation l...
2024-11-25
1h 07
The Story of a Brand Show
AF Drinks - A Bold Challenge to Alcohol Culture—One Drink at a Time
In today's episode of The Story of a Brand Show, I had the pleasure of chatting with Lisa King, the trailblazing founder behind AF Drinks. Lisa's journey is as inspiring as it is impactful—from launching Eat My Lunch, a social enterprise that addressed child poverty in New Zealand, to creating a globally recognized alcohol-free beverage brand. With a clear mission to normalize mindful drinking, Lisa is reshaping how we celebrate, socialize, and live healthier lives. Her story is a testament to the power of purpose-driven business. Here are some highlights from our co...
2024-11-24
1h 04
The Story of a Brand Show
Alexis Russell - Breaking Tradition: Redefining What Jewelry Can Be
In today's episode of The Story of a Brand, I interview Alexis Russell, an incredible designer whose jewelry celebrates individuality, imperfection, and deeply personal stories. As Founder and Designer of Alexis Russell Jewelry, Alexis shares her journey from foster care to entrepreneurship, crafting a life and brand built on resilience and creativity. Her designs challenge traditional norms in the jewelry industry, empowering her customers to embrace their authenticity. Here are some highlights from our conversation: * Transforming Imperfection: How Alexis turned unconventional stones into meaningful and beautiful treasures. ...
2024-11-23
1h 03
The Story of a Brand Show
Abingdon Co. - How this Watch Brand Built a Loyal, Inspiring Community
In this episode of The Story of a Brand Show, I had the honor of chatting with Abingdon Mullin, a trailblazer in the watch industry and founder of Abingdon Co. What started as her quest for a pilot's watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers. Here are some highlights from our conversation: * The Origin Story: How a l...
2024-11-22
1h 06
The Story of a Brand Show
Autobrush - The Story Behind the Game-Changing Toothbrush
In this interview, I had the pleasure of speaking with Chris Lander, founder of Autobrush, about his journey in reinventing how we approach oral care. From starting out in affiliate marketing to building an innovative, ADA-approved dental care product, Chris has a passion for creating something meaningful that genuinely makes a difference in people's lives. In this episode, he shares the highs and lows of his entrepreneurial path, the challenges of disrupting a traditional industry, and how Autobrush is improving the health and independence of its users. Here are some h...
2024-11-19
1h 09
The Story of a Brand Show
OCTOBUDDY - From Near-Death Experience to Viral Success
In today's episode of The Story of a Brand Show, I sit down with Michael Ark, the creative mind behind OCTOBUDDY, to explore his fascinating entrepreneurial journey. From life-changing moments in the Arctic to the creation of a viral sensation, Michael shared how his unique adventures shaped his approach to building a product loved by millions. His passion for innovation and commitment to making OCTOBUDDY more than just a tool—it's a stylish companion—truly stood out. Here are just a few of the topics we discussed: * The Bi...
2024-11-18
1h 04
The Story of a Brand Show
FabFitFun - The Subscription Box That Does It All—And Then Some
In today's episode, I had the pleasure of speaking with Daniel and Michael Broukhim, the brothers and co-founders behind FabFitFun. These two have turned a simple idea into a subscription box that brings joy to millions, creating a platform that delivers personalized products, offers incredible deals, and fosters a vibrant community. We dive into their journey, the challenges of building a subscription-based business, and their commitment to innovation, technology, and community. Here are some of the key highlights from our conversation: * Embracing Gratitude: Daniel and Michael share how gratitude and fa...
2024-11-15
56 min
Brand Alchemist Podcast
The Alchemy of Reinvention, Gratitude, and Dragons
Ramon Vela is the Founder of CommerceFocused Media, which produces The Story of a Brand, a podcast that features DTC, CPG, and omnichannel brands. The podcast has more than 950 episodes, over 700 interviews with brand founders, and tens of thousands of listeners. As The Story of a Brand’s host, Ramon covers various business categories including fashion, health and wellness, personal care, and more. He explores brand stories and introduces consumers to products worth buying and brands worth supporting. In this episode… Bankruptcy and other business-related setbacks are difficult to cope with, and many entrepreneurs struggle to g...
2022-08-11
55 min
Doga?aj potvore Aiše radijellahu anha
Retail is Not Dead: How to Expand Your Premium Tees Business
How do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous and team, gives us an MBA level discussion on growing a graphic premium tees business. He shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of tradeshows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues by...
2019-02-13
46 min
Doga?aj potvore Aiše radijellahu anha
How to Build a Premium Graphic Tees & Apparel Business
In 2006, Steve Nanino, CEO of Kid Dangerous and team, saw a need for a brand that was less about the logo and more about a message. That message was edgy, loud, and full of spirit. Perfect for individuals who wanted to stand out. Full of F-bombs, drug references, and the like their brand quickly attracted a following, first among friends and later with retailers. But on the business side, they were young and naive and didn't understand what they were getting themselves into but they moved ahead anyway. In Part 1 of our interview, see how Steve and his team, grew a...
2019-02-12
38 min
Doga?aj potvore Aiše radijellahu anha
Finding, Embracing Your Voice and Becoming an Entrepreneur
As a survivor of rape, Paige sought help and was finally able to "find and embrace" her voice which led her to what we know today as Paige. As she mentions on the show, the brand is an amalgamation of her experiences; it was really about a woman who finally empowered herself. Because of this, the brand is meant to be about being "fit" because she knew all too well based on her struggles with anorexia, that she wanted people to feel good about themselves. On this episode, Paige provides advice for survivors of sexual assault and the moments that l...
2019-02-08
42 min
Doga?aj potvore Aiše radijellahu anha
Why it's Easier to be an Entrepreneur in Your 20's
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens. That's why it's important t...
2019-02-06
42 min
Doga?aj potvore Aiše radijellahu anha
Why it's Easier to be an Entrepreneur in Your 20's
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens. That's why it's important t...
2019-02-06
42 min
Doga?aj potvore Aiše radijellahu anha
Why it's Easier to be an Entrepreneur in Your 20's
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens. That's why it's important t...
2019-02-06
42 min
Doga?aj potvore Aiše radijellahu anha
Why it's Easier to be an Entrepreneur in Your 20's
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens. That's why it's important t...
2019-02-06
42 min
Doga?aj potvore Aiše radijellahu anha
Why it's Easier to be an Entrepreneur in Your 20's
When John Tabis, CEO of The Bouqs Company, shared with his mentor that he wanted to start his own company, his mentor said he was crazy. John decided to bet on himself and started the company anyway and the rest is history. When the vast amount of people see the end result of successful entrepreneurship, they think it looks easy. The truth is entrepreneurship is really hard. You have to get used to not paying yourself. You toil and struggle and live in near obscurity for many years until you hit success if that ever happens. That's why it's important t...
2019-02-05
42 min
Doga?aj potvore Aiše radijellahu anha
Bouqs Brings Sustainability, Fair Labor Practices to Buying Flowers
In today's world, we have grown accustomed to asking where our food comes from and is it sustainably sourced but why not with flowers? This is something that John Tabis, CEO of The Bouqs Company is trying to change. The way John sees it, if the Bouqs model works, all ships will rise. It's the reason why Bouqs pays their farmers 25% more than competitors. They've come to realize that their customers care about the environment and the dignity of human life around the world, and so they will pay a little more for a better, fresher product if it is s...
2019-02-05
44 min
Doga?aj potvore Aiše radijellahu anha
The Magic "Moment" in Entrepreneurship that Makes Everything Worthwhile
Walter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back. It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-31
42 min
Doga?aj potvore Aiše radijellahu anha
The Magic "Moment" in Entrepreneurship that Makes Everything Worthwhile
Walter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back. It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-31
42 min
Doga?aj potvore Aiše radijellahu anha
The Magic "Moment" in Entrepreneurship that Makes Everything Worthwhile
Walter received a letter which relayed the story of a woman struggling with life. She had low energy, two kids, and a very demanding job. However, after finding HUM, she was able to turn things around. She started to gain more energy, which led to improved performance at work, which eventually attracted a promotion. However, the most important part of the letter was yet to come. She thanked Walter on behalf of her kids. You see, her kids had their mother back. It was the promise of these moments and others like them that led Walter and his team to h...
2019-01-31
42 min
Doga?aj potvore Aiše radijellahu anha
How Suffering from Acne Made this Entrepreneur Reinvent the Vitamin Industry
While building his first business, Walter Faulstroh, CEO of HUM Nutrition, met a nutritionist who changed his life and set the stage for us next business. Instead of the often prescribed drugs to combat acne, this nutritionist showed him that he could help eliminate his acne by focusing on the foods he ate and the nutrition he consumed. This would later inspire the tag line for his current business. Fast forward to the present day and Walter has created the first vitamin brand to focus on "beauty from within". However, he quickly noticed that much of the experience of buying a...
2019-01-29
45 min
Doga?aj potvore Aiše radijellahu anha
Mighty Audio - Find a Partner You Love As Much As Your Own Team
People said he couldn't build a hardware brand without $10 million dollars. He raised only $2 million. In the beginning, he made some critical mistakes that should have been lethal. Mighty Audio overcame the challenges. Time and time again, Anthony and his team have encountered challenges and found a way to succeed. Whether it is because of their great partners, developing a competitive advantage, or having a vision and mission that propels them forward, Anthony shares with us why Might Audio has gotten to where it is now and what is going to keep their brand successful in the future. Listen to...
2018-12-21
31 min
Doga?aj potvore Aiše radijellahu anha
Sugarfina - How Entrepreneurship Reveals the Power Within You
Rosie had doubts. At certain times she didn’t think she could do it. But she continued to move forward, along with her Co-CEO & Founder Josh Resnick, and eventually, things started happening. “I realized that I was more powerful than I thought I was” she would later say. The challenges in entrepreneurship actually reveal who you are. It reveals your weakness and strengths. But it is in those moments that you can discover your power and reclaim it. NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the purpose and meaning of life. Th...
2018-12-07
45 min
Doga?aj potvore Aiše radijellahu anha
Sugarfina - 6 Steps to Growing a Brand to $40M with Little to No Marketing Spend
I think the story of Sugarfina is really a love story. Not just between Rosie O’Neill and Josh Resnick, Co-CEOs and Co-Founders, but between Sugarfina and it’s customers. It started with two people who either by fate or coincidence went on a date and watched the original Willy Wonka and the Chocolate Factory. And the rest, as they say, is history. However, that would be premature, the story continues and you can hear it right here on the Story Behind the Brand. NOTE TO LISTENER: This episode is a unique blend of pragmatic-real-world entrepreneurial advice and philosophy about the p...
2018-12-05
36 min
Doga?aj potvore Aiše radijellahu anha
BellaNove - Helping Women Go Confidently into Motherhood
For Jenny Leung, Founder of BellaNove, starting an e-commerce brand wasn't about playing it safe as her immigrant parents had wanted, it was about solving a problem that affected over 50% of the population. In this episode, Jenny shares how her startup is disrupting the Maternity Apparel market; how being raised by immigrants parents has been a motivator; how gratefulness plays a part in her life philosophy, her advice to fellow entrepreneurs; and how starting a company out of grad school has been an opportunity to practice fearlessness. Visit the BellaNove website: https://www.bellanove.com/ I write about all of our p...
2018-11-12
55 min