Shows
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXCommerceIQ CMO Sai Koppala on retailer resilience through intelligent operationsWhat if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response.
Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploy...
2025-12-0825 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXCommerceIQ CMO Sai Koppala on retailer resilience through intelligent operationsWhat if the biggest threat to your brand’s profitability isn’t the next tariff or supply chain disruption, but an outdated playbook that forces you to choose between raising prices on loyal customers or sacrificing your margins?Agility requires more than just reacting quickly to market changes; it requires the intelligence to anticipate them and automate the optimal response.
Today, we're going to talk about how leading retail brands are navigating complex economic pressures like tariffs and inflation—not by resorting to the old tactics of deep discounts or across-the-board price hikes, but by deploy...
2025-12-0825 min
Beyond The ShelfHow to Launch (and Win) with Influencers and Algorithms - with ProductWind's Tim WilsonDave’s guest today is Tim Wilson, Chief Revenue Officer at ProductWind, a platform helping brands use influencer marketing to drive real results—especially in retail environments like Amazon and Walmart.Tim’s career has spanned eComm, tech, and analytics—with past roles at CommerceIQ, Pattern, and 1010data. In this episode, he shares what he’s learned about launching products, winning with algorithms, and why influencers aren’t just for top-of-funnel anymore.We dig into:How to “market to the algorithm” and why it matters for PDP visibilityThe rise of AI-driven search and the battle for the t...
2025-09-0234 min
ImplementorsWhy AI Alone Won’t Save Your Sales Team—And What the Best CROs Know About Leading With EQ and ExecutionIdeas are easy. AI implementation is hard. We make it smarter, faster, and more human. Subscribe now to lead AI change.Join host Ted Wolf, Co-Founder & CEO of Guidewise, for a high-energy, no-fluff conversation with Tim Wilson—Chief Revenue Officer at ProductWind and seasoned sales leader—on the latest episode of Implementors. With decades of experience scaling high-growth tech companies and helping enterprise brands navigate the digital commerce landscape, Tim offers a grounded perspective on the real challenges facing modern sales teams. In this episode, Tim shares why AI alone won’t fix your sales...
2025-07-1749 min
Revenue Boost: A Marketing PodcastInfluencers & Amazon: The Game-Changing Strategy for Top Rankings“If you want to win on Amazon, you're not just marketing to consumers, you’re marketing to an algorithm. The brands that succeed are the ones that understand how to send the right signals, drive real engagement, and turn visibility into sustained growth.” That’s a quote from Samir Bhavani and a sneak peek at today’s episode.Hey there, I’m Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real revenue results. So if you’re serio...
2025-02-2723 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersThe Impact of Retail Media on D2C Omnichannel Marketing StrategiesOn this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.Key Takeaways:(03:02) How paid search set the foundation for digital marketing strategies.(10:38) Key differences in retail media between North America and Europe.(13:42) How privacy regulations...
2024-12-0539 min
The Doing Business in Bentonville PodcastEp. 68 - Transforming Retail with AI: Chris Sheldon on Market Trends and GrowthWhat if AI could take your retail success to unprecedented heights? In this episode, Chris Sheldon from CommerceIQ joins Andy to explore the remarkable world of algorithm-driven decision-making in retail. They dive deep into Walmart's phenomenal 21% e-commerce growth and compare it to other retail giants. Chris gives us an insider's look into how CommerceIQ helps e-commerce teams navigate complexity with AI-driven solutions, making the impossible manageable. Tune in to learn how the integration of AI in retail isn't just a trend but a transformative force reshaping the landscape. But that's not all—Prime Day's competitive dynamics are als...
2024-11-0535 min
Go To Masters ShowAchieving 10x Revenue Growth: Elisha Gill's Playbook on Scaling ARR & Building Comp PlansElisha Gill is the Director of GTM Operations at CommerceIQ. She had helped her previous company, SumoLogic, scale up tenfold in ARR. This episode of the Go To Masters Show features Elisha, as she talks about:Her playbook for scaling SumoLogic’s revenue from $30 Mn to $300 MnWays to build compensation plans for seller & non-seller rolesStriking a balance between sales & finance teamsConnect with Elisha GillFollow us: Linkedin | X
2024-05-0927 min
Unboxing Ecommerce: Operations Behind Online BrandsRootedJames and Jennifer order from Rooted and admire the iterations.Why Rooted? Perishable items add complexity to shipping that would be fun to explore.Research included these sources:Rooted: https://heyrooted.com/pages/our-storyRooted’s Instagram: https://www.instagram.com/p/CCqzCQsD_oN/Air.inc: https://air.inc/blog/on-brand-no-11The Pitch podcast: https://gimletmedia.com/shows/the-pitch/wbhjx5gPlantboy: https://www.withplantboy.com/Point of References: https://www.pointofreferences.com/2019/01/kay-kim-of-rooted-nyc.htmlTechnology List:Shoplift, https://www.shoplift.ai A/B Testing, Conversion Rate Optimization for Shopi...
2024-03-2646 min
The FMCG Guys121. Martin Frech, Chief Strategy Officer at DKSH on Moving Industries, Functions and ContinentsMartin Frech, Chief Strategy Officer at Market Expansion Leader DKSH and a Non-Executive Board Member joined Daniel some months back to speak about: His transition from Consulting into the industry How to get into operational and P&L roles Major pitfalls when moving regions Non-Executive work and the world of Private Equity This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jas...
2023-12-2742 minThe FMCG Guys119. John Maltman, Chief Customer Officer at CommerceIQ on Accretive FMCG GrowthJohn Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about: John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55 Brands going towards building a connected solution How can digital commerce drive conversion and build a brand? What measures should we use to analyze media success Best in class content production This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Follow The FMCG Guys on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodri...
2023-12-2052 minThe FMCG Guys118. James Chandler, CMO at the IAB speaks about Standardization, the "IT" Word!Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about: The IAB's interaction with Brands and Retailers Why media standardisation is a focus topic in the industry right now James' career path prior to IAB How to bring all the relevant industry players to the table for the greater good. Watch on YouTube: https://youtu.be/7FbuSF1FY1s This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmc...
2023-12-1617 minThe FMCG Guys117. Michael Schuh, VP Media Strategy & Product at Kroger/84.51˚: Personalization for Customer LoyaltyMichael Schuh is the VP, Media Strategy & Product, Kroger Precision Marketing at 84.51˚, the Retail Media Network of the US-based grocer. He sat down with Daniel at the Retail Media Sumit UK to speak about: Developing Retail Media at Kroger: Turning insights into actions Kroger's USP linked to their loyalty card Media Standardization as a purpose & way to raise the bar for the consumer How can FMCG Brands leverage Retailers to perform better in Retail This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Listen to Mich...
2023-12-1316 minThe FMCG Guys116. Hakan Yurdakul and Ester Marchetti from Bolt Insight on AI-Powered Qualitative ResearchHakan and Ester from Bolt Insight join Daniel and Efrain to speak about how their Chat AI tool is disrupting FMCG Market Research by delivering qualitative consumer insights at scale. Learn more about Bolt Insight: https://www.boltinsight.com/ https://www.boltchatai.com/ https://www.linkedin.com/company/boltinsight/ Check out the Xmas BoltChatAI generated reports: UK X-mas Report US X-mas Report Get in touch with Hakan & Ester: hakan.yurdakul@boltinsight.com / ester.marchetti@boltinsight.com In this conversation, you'll learn about: How only 20% of FMCG innovations are based on con...
2023-12-0952 minThe FMCG Guys115. Cristina Kenz, Chief Growth & Sustainability Officer International at Kraft Heinz: Creative & Conscious GrowthCristina Kenz from Kraft Heinz joins Efrain and Daniel to speak about how her career, which started with a backpacking trip in Australia, has driven her to foster a culture of innovative and sustainable growth at Kraft Heinz. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Main topics covered in this conversation are: Why it makes sense to have Growth and Sustainability under the same umbrella Key innovations Cristina and her team have driven at Kraft Heinz Creating a culture that fosters and rew...
2023-12-0639 min
The Desi VC with Akash BhatE127: Priya Saiprasad (General Partner, Touring Capital)Priya Saiprasad is a General Partner at Touring Capital, a fund investing in enterprise-focused AI powered global startups. She co-founded Touring after 13 years in venture capital, M&A and enterprise technology.
She was most recently a Partner at SoftBank Vision Fund, where she led investments into category-defining software companies including Pixis, Vendr, Observe.ai, CommerceIQ, Sendoso and Skedulo.
Previously, Priya was at Mayfield Fund focused on early-growth investments, and a founding member of M12 (Microsoft’s Venture Fund), where she led investments in Go1, Workboard, PandaDoc, Element AI (acquired by ServiceNow), and Bonsai (acquired by Mi...
2023-12-0553 minThe FMCG Guys114. Jessie Dowd from P2PI: US vs UK Retail MediaThis episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys The Path to Purchase Institute (P2PI) is a member organization and publication that serves commerce marketers. Their Editorial Director Jessie Dowd sits with Daniel Torres at the Retail Media Summit UK (Organized by P2PI and SMG) to speak about: The media boom that we've seen in the last 3 years and what brands and retailers have done about that Differences between the US and UK Retail Media Her career in journalism and how she ended up bei...
2023-12-0211 minThe FMCG Guys113. Siobhán Géhin from Roland Berger: Is a healthier, more sustainable, Food Portfolio possible?Siobhán Géhin, Roland Berger's London Office Consumer and Retail Lead, joins Christina and Daniel to speak about the transformation happening in FMCG's Food Category. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics Covered in this conversation: The drivers of transformation in Foods: Regulation, Consumers, Retailers, Third Parties Sustainability's role The taste challenge: can sustainable, healthy food, taste good? How FMCG brands will benefit from being more healthy and sustainable Follow The FMCG Guys on LinkedIn: https://www.linke...
2023-11-2940 minThe FMCG Guys112. Celso Borges Shimabukuro, VP eCommerce Europe at Pepsico on Food & Beverage eCommerceWith a unique background in start-ups, Consulting, Consumer Healthcare and FMCG, and experience in LATAM and Europe, Celso Borges Shimabukuro is the VP and Head of eCommerce for Europe at Pepsico. This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Celso joins Daniel to speak about: His unique career kick-off launching start-ups in Brazil, and his later pivot to consulting and FMCG Key focus areas as Head of eCommerce for Europe: Talent, ways of working and tech Trends he's excited about in 2024 His view on...
2023-11-2536 minThe FMCG Guys111. Mandy Critchley, Global Account Director at CommerceIQ on Mastering the 2024 eCommerce MarketplaceMandy Critchley is a Global Account Director at CommerceIQ, where she partners with top FMCG companies to help them win on the Digital Shelf. By the way, you can download their Chrome Plug-in here: https://growth.commerceiq.ai/fmcgguys In this episode, you'll hear about: The evolution of the Retail landscape and challenges for eCommerce strategies it presents FMCG Brands' opportunities in Retail Media Creating quality content to have better online presence How to Break down internal organization silos Bringing it all together to be successful on the digital shelf in 2024!
2023-11-2235 minThe FMCG Guys110. Rosie Houston, MD at Threefold on Retailer 1st Party Data CapabilitiesThis episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Rosie Houston, MD at Threefold, sat with Daniel at the Retail Media Summit UK to speak about: Her background at Boots and transitioning into being the MD of Threefold The evolution of Retail Media in the last year Building 1st Party Data capabilities In-store Retail Media and Digitization Boots Media Group's USP for FMCG brands Watch on YouTube: https://www.youtube.com/watch?v=mTVt-3if6UE Follow The FMCG Guys on LinkedIn: https://www.l...
2023-11-1816 minThe FMCG Guys109. Yves Di Benedetto, SVP Luxury Commercial at Timex Group: A World of WatchesThis episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys Yves Di Benedetto, SVP Global Commercial Luxury at watch leader Timex is our guest today. - He joins the show to speak about: - His career path in consumer electronics and watches - The watch category: portfolio division (premium and less premium), big groups vs independents, the retail landscape, the re-seller market - Omnichannel impact on watches -Why is it an interesting sector for consumer goods executives ...
2023-11-1541 minThe FMCG Guys108. Sam Knights, CEO at SMG: Bringing Retailers and Brands TogetherSam Knights, CEO at SMG, re joins the podcast (after joining with Ollie Shayer from Boots: https://www.fmcgguys.com/boots-retail-media/) to speak about: Retail Media Summit UK: Why SMG has created this event that brings together brands and retailers The evolution of Media in the last 6 months Future RMS events How Media is becoming a key Area of growth in Western Europe's FMCG and Retail Watch this Episode on Youtube: https://youtu.be/VOvQ15pZPys This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys
2023-11-1114 minThe FMCG Guys107. Mia Sun, GM eCommerce at EssilorLuxottica Greater China and O2O Division: Singles' Day 2023Mia Sun is an eCommerce Executive based in Shanghai with a unique pedigree, having worked at the likes of Yahoo, Tencent, Microsoft or lululemon. She visits the podcast speak about China's (and part of Asia's) upcoming big shopping event: Singles' Day (11/11) This episode is brought to you by CommerceIQ. Download their free Chrome extension here: https://growth.commerceiq.ai/fmcgguys Topics discussed: The history of Singles' Day (11/11) How Tiktok is influencing the event Learnings that can be applied to Europe and North America Opportunities for International Brands in Singles' Day Follow The FMCG Guys o...
2023-11-0842 min
The Talent TangoStreamlining Your Talent Acquisition Processesn this episode, Amir Bormadn interviews Suzanne Crettol, Head of Talent Acquisition @ CommerceIQ, about streamlining processes. Suzanne shares her consultative approach to talent acquisition, emphasizing the importance of listening, assessing, and leading appropriately. She discusses her background in retail operations and sales and how it has shaped her perspective on building teams and processes. Tune in to learn more about streamlining processes and the underutilization of ATS. Highlights [00:01:27] Importance of listening in recruitment. [00:06:40] Metrics in talent acquisition. [00:08:10] Building a repeatable process. [00:14:35] Underutilization of ATS. [00:15:31] LinkedIn as a re...
2023-11-0129 min
The Digital Shelf CastRetail Media Masterclass w/ Colin LewisThis episode is dedicated to all things retail media. The rise of retail media is also transforming the relationship between buyers and suppliers, and the rules for how to navigate this exciting - but also potentially treacherous - new retail media landscape are changing all the time.
To make sense of this rapidly shifting market, brands need an expert guide - and that’s precisely who we have on the show today.
Our guest for this episode is Colin Lewis who brings deep knowledge and insight into retail media and will share with us what brand...
2023-09-2837 minThe Digital Shelf CastNavigating Today’s Brand Growth Challenges w/ Gareth TurnerHow can brands thrive amidst shifting consumer behaviors and inflation? In this conversation, our host Julia Glotz speaks to Gareth Turner, a CPG veteran and now owner of strategic marketing consultancy Big Black Door, who shares his wealth of knowledge and experience garnered from years of navigating the dynamic landscape of CPG branding.
From the rise of ecommerce to the ever-evolving consumer behaviors, Gareth delves into the core strategies that have helped CPG brands not only adapt but thrive in the face of change. Tune in to discover actionable insights and strategies as we explore the world...
2023-09-0434 minThe Digital Shelf CastStriking the Balance: Global vs. Local Ecommerce StrategiesJoin host Julia Glotz in this episode of the Digital Shelf Cast as she delves into the intricate dance between global and local ecommerce strategies with industry expert Vanessa Thompson, Senior Director of Global Customer Success at CommerceIQ.
Discover how global KPIs drive multinational organizations while smart localization plays a critical role in resonating with local markets. Uncover insights into the challenges and successes faced by CPG brands seeking growth in ecommerce, and learn how to develop localized strategies that ensure online success across different regions.
Vanessa shares practical steps, frameworks, and communication strategies for...
2023-08-1420 min
Unpacking the Digital ShelfHaving a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQMore than ever, we are in an era of wanting to squeeze maximum omnichannel results out of every dollar spent and saved. That requires leaders in commerce to become a General Manager of the area they manage, driving incrementality across every level in the business. The team at CommerceIQ spends time with a lot of customers who are focused on the Great Squeeze, and Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ joined the podcast to share some valuable insights and case studies to inspire your journey in this next decade of the digital...
2023-07-3128 minThe Digital Shelf CastHow to scale omnichannel capabilities across Europe w/ Arla FoodsToday’s episode is all about scaling omnichannel capabilities across multiple markets. One of the biggest challenges facing brands in Europe is the complexity of the market. European shoppers demand seamless experiences across multiple touchpoints, and they want experiences that speak to their local needs and preferences. One size fits all, cookie-cutter solutions won’t do. But this level of customization can come at a high cost to consumer brands and CPGs. So, omnichannel success in Europe is a big challenge, but leading consumer brands are showing it can be done. And one of the biggest leaders in this area...
2023-06-0134 min
The Digital Shelf CastHow Digital Shelf Optimization is Redefining the CPG Landscape w/ CommerceIQ's CCO John Maltman and SVP Digital Shelf Solutions Jo CampbellOnline visibility is one of THE defining challenges of selling products online, and it’s where digital shelf optimization makes a huge difference. In fact, some argue, it's redefining the CPG industry. CommerceIQ are spearheading the development of Digital Shelf Optimization, their new cutting-edge product also known as DSO. Digital Shelf Optimization is the logical next step after digital shelf analytics. Whereas digital shelf analytics focus on insight, digital shelf optimization is all about action. But what does this actually mean in practice? And why does CommerceIQ believe Digital Shelf Optimization is going to change the game for how bra...
2023-03-2231 min
Better Advertising with BTR MediaMaster the Creative Ad Types with Brenton Baderdeen#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to...
2023-01-1041 min
TechCheckBlack Friday Ecommerce Expectations, Shopify President Harley Finkelstein & Apple’s Holiday Quarter 11/25/22Our anchors begin today’s show with CNBC’s Kristina Partsinevelos and CommerceIQ CEO Guru Hariharan on shopping trends to expect this Black Friday and beyond. Then, our Julia Boorstin covers social commerce picking up steam and Shopify President Harley Finkelstein joins for more on ecommerce expectations this holiday season. Next, CNBC’s Eunice Yoon joins from Beijing to provide an update on lockdowns in China and their impact on Apple. Also, JPMorgan Analyst Samik Chatterjee is here to further break down the headwinds Apple is facing in its key quarter. Later, Mizuho Analyst Dan Dolev covers what’s in store fo...
2022-11-2544 min
The Digital Shelf Cast2022 reflections and how to drive online category growth in 2023 w/ Mondelēz InternationalThe CPG industry has had its fair share of challenges in 2022. But throughout the economic and political turmoil, businesses also continued to push hard on eCommerce. Many worked on overhauling their legacy operations and embraced the digital revolution as consumers continued to shop online.
So, while inflation and economic uncertainty dominate the headlines, we wanted to create space to reflect on online growth. Specifically, the trends, events, and behaviors that drove online category growth this year and what brands should focus on going into 2023.
Tune in as Stephanie Rubin, Head of Digital Shelf Analytics Solutions C...
2022-11-1734 minTechCheckWhat to Expect from Black Friday E-Commerce, Activist Investor Calls for Cost Cutting at Alphabet & Data Center Face Risks from Climate Change 11/15/22Our anchors begin today’s show with CNBC’s Steve Liesman breaking down new data on household debt from the New York Fed, and CommerceIQ CEO Guru Hariharan weighs in on e-commerce trends after Walmart and Home Depot beat the Street in Q3. Then, UBS Managing Director Jason Katz joins with his bull case for cybersecurity, and CNBC’s David Faber shares breaking news on activist investor TCI Fund Management calling on Alphabet to cut costs. Next, CNBC’s Kate Rooney covers the latest in the collapse of crypto exchange FTX, and our Julia Boorstin takes a deep dive into media st...
2022-11-1549 minThe Digital Shelf CastThe future of eCommerce w/ CEOs John Maltman of e.fundamentals, a CommerceIQ company & Guru Hariharan of CommerceIQe.fundamentals became a CommerceIQ company. CommerceIQ is the leading Retail Ecommerce Management Platform that just reached unicorn valuation with their most recent round led by Softbank. The deal comes at a time when eCommerce retail sales continue to accelerate and CPGs are having to navigate huge challenges around inflation and supply chain disruption. We’re taking the opportunity to talk about e.fundamentals and CommerceIQ joining forces and what that means for the industry, but also to get to know the leaders of both companies and hear about their views for the future of eCommerce as well as the...
2022-10-0638 min
The CPG GuysEfficient Digital Shelf Operations with CommerceIQ's Guru HariharanThe CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers.Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/Follow CommerceIQ online at: https://commerceiq.ai/CPG Guys Website: http://CPGGuys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop. Website: http://CPGscoop.comDISCLAIMER: The content...
2022-08-2744 min
Founded & FundedCommerceIQ's Guru Hariharan on Pivoting When You're in the Wrong MarketIn this episode of Founded and Funded, Managing Director Scott Jacobson is talking with CommerceIQ CEO Guru Hariharan. CommerceIQ is a retail e-commerce management platform that automates and unifies category analytics, retail media management, and sales and operations all under one roof. The company secured $115 million in funding in March and just made its first acquisition — e-fundamentals — to expand into digital shelf analytics. The acquisition actually brings the company around full circle in a sense. CommerceIQ was originally Boomerang Commerce, which was a dynamic pricing software for multi-brand retail companies to better compete with the likes of Amazon. But Guru...
2022-07-2828 min
The Digital Shelf CastHow CPGs can optimize trade promotions and boost unit economics amid inflationBrands waste a staggering amount of money on ineffective trade promotions every year. It's problematic in general, but completely unsustainable in the current climate as CPGs face a perfect storm of cost pressures right now. The episode is an audio version of an article from the experts at e.fundamentals in which we explain how to use strategic revenue management to get the most out of your trade spend and how digital shelf analytics can help.
Got questions, need help? Check out https://www.efundamentals.com/podcast/ or email us hello@efundamentals.com
2022-07-1410 min
The Digital Shelf CastKey pillars of shopper marketing and insights on the digital shelf with DIAGEOThe shopper marketing and insights discipline is still experiencing a surprisingly large amount of growing pain. So, how can we change this? In this episode, we’re breaking down the key pillars of shopper marketing and insights on the digital shelf with Efrain Rosario, Global Head of Futures Shopper Planning at Diageo and explore how CPGs can build and activate their brands as effectively as possible.
2022-06-0939 minThe Digital Shelf CastData that matters | The FMCG GuysHow can CPGs choose the data that will actually be useful to their organizations? Jo Campbell, e.fundamentals' SVP of Operations, spoke with The FMCG Guys podcast about how we help CPG and retail executives better understand and maximize the potential of data. The discussion covers, for example, how to increase trade promotion return on investment, Jo's leadership approach and how to empower sale and marketing teams through actionable and relevant data.
2022-05-1635 minThe Digital Shelf CastThe ultimate guide to retail media & marketplacesRetail media advertising is exploding and with the space evolving at near-lightening speed, it’s hard for brands to keep pace of formats, tactics and placements opportunities. Listen to Ben Taylor, EMEA Head of Omni-channel Commerce at Publicis Commerce and Mandy Critchley, Customer Success Director at e.fundamentals, taking a deep dive into exactly what retail media is, how it has evolved and what tools and services are available to retain category leadership.
2022-04-2833 min
The Startup OperatorRoundup #63: Zomato announces 10 mins delivery, RBI unveils innovation hub & other news!Welcome to #63 episode of The Startup Operator Roundup. Today we have Roshan Cariappa and Gunjan Saha discussing - 1. Zomato announces 10-minute delivery service in top cities 2. Ola: invests in StoreDot; acquires Avail Finance 3. RBI unveils new innovation hub in Bangalore 4. Netcore invests $100mn in Unbxd 5. Unicorns: CommerceIQ, Oxyzo and more! Click here to get regular updates on WhatsApp: https://wa.me/message/ZUZQQGKCZTADL1 Hit the like button if enjoyed t...
2022-03-2827 min
One Thing Today in TechInfosys only Indian co in Ethisphere 2022 list; crypto startups dismayed over tax clarification; CommerceIQ turns unicornInfosys has been recognised as one of athe World’s Most Ethical Companies for 2022, the second year in a row, by Ethisphere Institute, which works in the area of defining and advancing the standards of ethical business practices. A clarification on disallowing offset of loss against profit in crypto transactions in India has caused much consternation among startups, TechCrunch reports. Plus, ecommerce automation SaaS company CommerceIQ turns unicorn.
Infosys has been recognised as one of the World’s Most Ethical Companies for 2022, the second year in a row, by Ethisphere Institute, which works in the area of defi...
2022-03-2206 minThe Digital Shelf CastThe keys to a successful digital transformation for CPG organizationsDigital transformation has been part of companies’ strategy roadmaps for a long time, but it remains an area where many organisations find it difficult to make tangible progress - and an area that is prone to misconceptions and missteps. In fact, CPG is consistently named as an industry that lags other sectors on digital transformation. So, what does it take to get this right and how can CPGs achieve a successful digital transformation? To answer this question, we're delighted to welcome back to the podcast Todd Hassenfelt, eCommerce Director for Growth Strategy and Planning at Colgate-Palmolive.
2022-03-2149 min
EquityWhen is an accelerator not an accelerator?Every Monday, Grace and Alex scour the news and record notes on what’s going on to kick off the week.
Markets! The stock market is a bit up and down around the world, but nothing to cause too much concern. Crypto is neutral as well, but with some gains made in the last week.
Big news! Anaplan is selling to PE for more than $10 billion. Notably the deal is not cheap, which means that we're seeing private equity get its checkbook out as software company prices come down and become, well, targets.
Unicorns! FTX is heading to Australi...
2022-03-2110 minThe Digital Shelf CastEcommerce predictions 2022 with Dean McElwee, Stanley Black & Decker, IncMaking predictions is a famously risky business. But the continued shift to ecommerce means brands need to up their game quickly in order to understand how to connect with and retain customers in the omnichannel. We sat down with Dean McElwee, Director International eCommerce Strategy, Global Tools and Storage at Stanley Black & Decker who’s the perfect guest to help us gaze into our crystal ball and predict what’s in store for ecommerce in 2022.
2022-02-2841 minThe Digital Shelf CastMeasuring Success Across the Digital Shelf | Ecommerce Braintrust podcastWhat are the best ways to measure a brand’s success across retailers and retail media platforms? e.fundamentals’ CEO John Maltman recently joined CEO & founder of Bobsled Marketing Kiri Masters on the Ecommerce Braintrust podcast to discuss issues brands have been facing as a result of the shift to online sales channels and what’s next in digital shelf tech. John answers questions around ecommerce profitability and how category management can drive value in a digital commerce era as well as the role ecommerce teams are playing in a CPG businesses.
2022-02-0827 minThe Digital Shelf CastShopper Marketing in an Omnichannel AgeHow do you influence shopper behavior at a time when that behavior is changing more rapidly than ever before, switching from brick and mortar shops to online marketplaces? The rise of ecommerce dramatically affected the shopper marketing function. Julie Liu, National Manager, Commerce Media at Ghirardelli joins us to discuss these changes and new, key skills needed to create successful omnichannel strategies with a shopper marketing lens.
2021-11-2338 minThe Digital Shelf CastDriving Category Growth in Online Grocery | The CPG Guys PodcastThis conversation was repurposed from John Maltman’s appearance as a guest on The CPG Guys Podcast, the one and only. The discussion dives deep into what it takes to drive category growth in the omnichannel and why digital shelf analytics are a critical arsenal in today’s CPG brands’ toolboxes. PVSB and Sri asked John questions about key areas he recommends to clients to explore on the digital roadmap to success, what skills an effective eCommerce teams need to develop to win and how automated digital shelf analytics help CPG brands drive ecommerce growth in online grocery.
2021-11-1038 min
What Fuels YouScott JacobsonScott Jacobson is a Managing Director at Madrona Venture Group, where he has spent over 14 years helping early-stage technology entrepreneurs in the Pacific Northwest build and scale their companies. Scott is on the boards of companies like Rover, Flexe, and CommerceIQ, and focuses much of his energy on consumer businesses or business technologies that have a significant consumer component. Prior to joining Madrona, Scott worked at Amazon, where he did two tours of duty, leading product management for Amazon’s 3rd-party seller platform and working on the launch of the original Kindle.See omnystudio.com/listener for pr...
2021-11-0951 minThe Digital Shelf CastThe New Rules of Category ManagementMany category managers in CPG are finding the transition to ecommerce challenging. There are so many new skills to acquire and ways of working to get used to. So, how can category managers close these skill gaps and become effective at omnichannel category management? Jackie Lewis, director of content and member engagement at the Category Management Association (CMA) will help us answer these questions by giving us a first look at the CMA's new framework designed to guide CPG organisations in this rapidly changing retail landscape.
2021-11-0140 minThe Digital Shelf CastLeading From The Middle with Scott MautzSo, how do you lead from the middle? At e.fundamentals we hear from ecommerce managers every day how they struggle to influence senior leadership or how to get peers from sales, marketing and category teams to work together and focus more on omnichannel instead of brick and mortar. Our guest Scott Mautz argues that the middle manager has the unique opportunity to lead their organization in all directions - up, down and across. Provided they’re using the right tools and techniques. Listen in to learn from Scott Mautz, Procter & Gamble veteran, what those are and how they wo...
2021-10-1444 minThe Digital Shelf CastWinning In The Omnichannel — What CPGs Must Get RightHave you ever wondered what really drives omnichannel strategy for some of the biggest names in the industry? Well, you’re in luck. Because in this episode we are lifting the lid on precisely this question (and many more) to give you a look behind the curtain at two major players in CPG – The Coca-Cola Company and B&G Foods Inc. – and explore how they are winning in the omnichannel.
2021-09-3051 min
GTM Made Simple952: Unlocking The Full Potential Of ABMWe all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special. ...we must do better.ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.We speak with Jimit Mehta, Head of ABM at CommerceIQ, about the idea of hyper-personalization at scale using ABM to its full potential. Jimit covers:
Understanding hyper-personalized ABM
Gettin...
2021-09-2745 min
GTM Made Simple952: Unlocking The Full Potential Of ABMWe all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special. ...we must do better.ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.We speak with Jimit Mehta, Head of ABM at CommerceIQ, about the idea of hyper-personalization at scale using ABM to its full potential. Jimit covers:
Understanding hyper-personalized ABM
Gettin...
2021-09-2745 min
The Digital Shelf CastHow To Maximize Visibility on The Digital Shelf The Smart WaySo how do you maximize visibility on the Digital Shelf? CPG brands certainly have a lot to get right in order for their products to be found by shoppers on retailers’ websites or marketplaces. But optimizing keywords isn’t all, you’ve got to grab people’s attention within seconds. Listen to Mark Bainbridge, co-founder of DragonFly, a company focused on heat maps and predictive analytics, and John Maltman, CEO of e.fundamentals, discuss how CPGs can maximize digital visibility the smart way.
2021-07-2230 minThe Digital Shelf CastWhy Big Food must embrace Big DataKnowing how to optimize your performance across retailers is becoming a real competitive advantage. So if you want to thrive in the post-pandemic world, you need to get serious about data. But many large CPGs are still sluggish when it comes to how they approach data. Why is that and what are the key trends in US ecommerce that are driving the need for Big Food to get serious about Big Data? Listen in as Jason Goldberg, Chief Commerce Strategy Officer at the Publicis Group, helps us answer these questions. And don't forget: we're offering free ecommerce consultations for...
2021-06-2852 minThe Digital Shelf CastHow to Build a World-Class CPG Ecommerce TeamWhat’s the first thing that comes to mind when you think of CPG ecommerce skills? The massive shift to online buying has increased the need for organizations to accelerate their digital capabilities by recruiting new talent and also upskilling their existing workforce. But what does it take for CPGs to build world-class ecommerce teams? And what are the pitfalls to avoid? Listen to Todd Hassenfelt, Sr Director Ecommerce at Simple Mills, share his insights! And don't forget you can book a free consultation with us at www.efundamentals.com/podcast
2021-06-1651 minThe Digital Shelf CastHow to win on InstacartInstacart is the leading online grocery delivery service in the US capturing over 48% of market share. But how do you win on Instacart as a CPG brand? What do you need to know and what mistakes should you avoid? Kiri Masters, author of Instacart for CMOs, talks us through her findings and shares actionable tips.
Quick reminder, we're here to help you drive sales at speed and scale on the digital shelf so don't forget our offer for your free consultation at www.efundamentals.com/podcast
2021-05-0736 minThe Digital Shelf CastRatings & Reviews: How CPGs can Turbocharge their Ecommerce SuccessWe’re taking a deep dive into online ratings & reviews: why they matter to CPG ecommerce success and how brands can leverage them to supercharge sales on the digital shelf. The infamous CPG Guys podcast hosts PVSB and Sri join us to answer (y)our burning questions of how to unlock the full potential of ratings and reviews and what brands can do to measure the impact of ratings. As always, don't forget to pick us up on a free consultation https://www.efundamentals.com/podcast
2021-04-2054 minThe Digital Shelf CastThe CPG post-pandemic outlook: 5 trends that will shape the industryCPGs are looking for the answer to one central question: what comes next? As we emerge from the pandemic, what will shopper behavior look like and what are the implications for online grocery shopping in particular. We’re joined by the Consumer Brands Association sharing the findings from their fascinating new report “The CPG Post-Pandemic Outlook” and practical implications for the CPG industry.
And don't forget to pick us up on our offer for a free consultation https://www.efundamentals.com/podcast
2021-04-0948 minThe CPG GuyseCommerce Channel Optimization with CommerceIQ's Guru HariharanThe CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Guru addresses:How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?What is the mission of CommerceIQ and what brand needs does it fulfill?With the rapid growth of eCommerce i...
2021-01-2553 minThe Digital Shelf CastWinning in Ecommerce 20212020 has been a watershed moment for online shopping. US eCommerce sales will account for 19.2% by 2024. Around the world, the pandemic has turned shopper habits upside down. In the process, digital commerce strategies had to be accelerated by months, at times completely rewritten putting extraordinary pressure on CPG businesses to adapt at pace. So, what will it take to win eCommerce in 2021? Listen to e.fundamentals’ CEO John Maltman and Stephanie Rubin VP, Director Customer Success discuss key insights and actionable tips for how to kick off 2021 with a bang. And don't miss out on your free consultation https://www.ef...
2020-12-2243 minThe Digital Shelf CastEcommerce in Europe, Spotlight GermanyFor this episode, we turn our attention to continental Europe putting a spotlight on Germany. It’s Europe’s biggest consumer market after Russia, but in many ways a laggard when it comes to online shopping. During lockdown many neighbouring countries embraced eCommerce shopping, but German shoppers proved much more conservative in their habits. Listen to our experts discussing what’s happening with German eCommerce and practical advice as to what CPGs need to know to position themselves to succeed in this important and challenging market. Want to know even more? Book your free consultation with us https://www.efunda...
2020-12-0745 minThe Digital Shelf CastGet more from your eRetail Media spendCovid-19 has catapulted eRetail Media into the limelight as more shopping is happening online. In this episode John, CEO at e.fundamentals and Ben Taylor, Head of Omni-channel Retail at Publicis Commerce discuss international best practices and evaluate formats that enable growth-driven brands to stand out, catch the eye of shoppers and convert eyeballs into purchases on the digital shelf while getting clear prove of their ROI. Get the show notes here https://www.efundamentals.com/category/podcasts and book your free consultation here https://www.efundamentals.com/podcast/
2020-10-2138 minThe Digital Shelf CastA CPG's Guide to Black Friday 2020Brands have no time to waste getting up to speed with eCommerce. So how to prepare your brand's digital shelf for eCommerce galore on Black Friday? Industry veterans John Maltman, CEO at e.fundamentals and Christian Hassold, VP EMEA at Salsify share actionable insights for how brands can plan for key-turning success online during Black Friday and beyond. And don't miss your chance for a free consultation with us https://www.efundamentals.com/podcast
2020-09-1744 min
Growth Think TankThe Mission is Customer First with Guru Hariharan at CommerceIQThe company mission is essential to bonding the people together. One perspective on the mission is to put the customer first. When you have a focus on customer success, you can understand them better. Today's guest is Guru Hariharan, CEO of CommerceIQ. His company was ranked #4158 on the 2019 Inc 5000 list. We look at the common misunderstanding of customer first. Guru shares why putting the customer first is so important. Get the show notes for The Mission is Customer First with Guru Hariharan at CommerceIQ Click to Tweet: Listening to an amazing episode on Growth Think...
2020-09-1726 min
The AI in Business PodcastWhere AI Is Impacting Retail and eCommerce Today - With Guru Hariharan of CommerceIQThis month on AI in Industry, we focus on AI in retail and eCommerce. Our first guest is Guru Hariharan, CEO of CommerceIQ. Guru shares his thoughts on the current impact of AI on retail and eCommerce today, including in sales, marketing, and supply chain. We've recently put together our AI in Retail Executive Cheat Sheet, an overview of prominent AI use-cases in retail and eCommerce. Also included is a glossary of key terms businesspeople in retail need to know to navigate the AI conversation in their industry. Download it at emerj.com/ret1.
2020-02-0423 min