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eCommerce Conversations
eCommerce Conversations | TinyHealth.com Sells Gut Tests by Mail
Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor essential microorganisms in their digestive systems, which are critical for overall wellness. The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined...
2026-10-02
35 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E662: Amazon Panicking? Could fee DECREASES be coming?
Eugene Khayman, co-founder of Million Dollar Sellers (MDS), who leads the “Gimme Five” campaign aimed at pushing Amazon to give sellers some fee relief after years of rising costs. Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business...
2026-10-02
49 min
The Kara Goldin Show
The Kara Goldin Show | 899 Danielle DuBoise: Co-Founder of Sakara
When did taking care of ourselves become another job? On today’s episode, we welcome Danielle DuBoise, Co-Founder and Executive Chair of Sakara — one of the pioneering companies behind the modern food-as-medicine movement. Danielle and her childhood friend and Co-Founder Whitney Tingle launched Sakara in 2012, building it from a small meal-delivery startup into one of the most recognizable names in wellness, with plant-based meals, functional foods, supplements, and wellness programs. In this episode, Danielle shares how her own health journey led to Sakara, what she understood about food and wellness before much of the industry caught up, and how her thin...
2026-10-02
30 min
Jason & Scot Show
The Jason & Scot Show | EP349 – Personalization’s Big Moment with Google Shopping’s Nicole Netland
Recorded live from the Retail Club AI Festival in Huntington Beach, Jason and Scot sit down with Nicole Netland, head of design and research at Google Shopping, fresh off her main-stage session. Nicole brings a rare vantage point: years of retail experience at Amazon, Target, and Best Buy, and now a team that designs shopping...
2026-09-29
23 min
eCommerce Conversations
eCommerce Conversations | Copywriter Grades AI Content at 95%
Many pro content marketers insist AI-generated text is inferior to humans'. But not Neville Medhora. He's a seasoned copywriter who claims AI is 95% as good as human writing, even for the most complicated work. “It's a hard pill to swallow, but you've got to adapt,” he says. Neville is the founder of Swipe File,...
2026-09-25
36 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E661: How much will sellers get from the FTC vs. Amazon lawsuit?
You probably know by now that the FTC has filed a lawsuit against Amazon, alleging that $20 billion was stolen advertising fees. But the question remains; what is the fallout going to be like for Amazon? Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce...
2026-09-25
27 min
eCommerce Evolution Podcast
eCommerce Evolution | 347: How Baseball Lifestyle Outsells Nike and Adidas at DSG
He was making $10 a post from Adidas on Instagram in 2013. Today, Bill Rom and his partner Josh are running a bootstrapped apparel brand doing $220 million this year — and projecting up to $400 million next year. Bill breaks down the exact financial wake-up call that let them scale aggressively, why they still...
2026-09-24
29 min
Future Commerce
Future Commerce | Episode 481: Rewind: Everything, Everywhere, All at Once
Welcome to Future Commerce Rewind, where we revisit our deepest and most enduring conversations. This week, we're playing back our April 2025 conversation with Andrew McLuhan, grandson of Marshall McLuhan and director of The McLuhan Institute. Andrew joins Phillip and Brian to explain why his grandfather's ideas still hold up: the side effects of a technology tend to become its main effects, and the Global Village was never as idyllic as it sounds. AI has become a companion, an advisor and a shopping assistant. McLuhan's asks the core question: what do our new tools extend, and what do they change about...
2026-09-23
1h 48
eCommerce Conversations
eCommerce Conversations | 5 Levers Drive CAC, Says Ad Pro
Hal Smith says lowering clients' customer acquisition cost on Meta and Google is a focus of his agency, H Street Digital. He cites 5 performance levers, starting with the offer. Hal founded the D2C-focused agency in 2020 after stints managing political fundraising campaigns. “I learned the importance of the right message,” he told me. In...
2026-09-18
35 min
Future Commerce
Future Commerce | Episode 480: Separating Real Signals from the Noise
Phillip and Alicia welcome Merciv co-founder and CEO Shaia Erlbaum to the show to talk about how brands can read signals in real time, and verify their relevancy. Shaia argues that data itself is commoditizing, but verification is not. The most honest consumer signal lives too deep for surveys to reach, which is why our Signal Reports are looking deeper than stated behaviors and are telling completely new kinds of retail and culture stories.
2026-09-16
43 min
Jason & Scot Show
The Jason & Scot Show | EP378 – The Amazon Briefing, Pt 2
The second half of the briefing starts with the experience layer that holds Amazon’s grocery push together, including the new green grocery interface and the end of the three-cart problem. From there it’s Prime at 21 years old and why Amazon would rather it never became a profit center, a walk through the Prime Air...
2026-09-15
43 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E660: 10 Things You Always Wanted to Know From Your Team In The Philippines
In this episode, Dave talks to Ben who shares his insights on the Philippines work culture, covering things like internet, the regional differences in English proficiency, and the small cultural nuances that impact hiring and productivity. Timestamps 00:00 – Introduction 09:35 – Why is internet slow in the Philippines? 12:47 – How to improve internet...
2026-09-14
36 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E659: FTC Accuses Amazon of Billion Dollar Ad Scheme Since 2019
Amazon is being sued by the FTC and 22 states across the entire US, alleging that Amazon has purposefully deceived third-party sellers regarding how their advertising auction system works. In this episode, Dave goes through the court fillings and press release by the FTC. As a seller, you should be very upset. Timestamps 00:00 –...
2026-09-11
23 min
eCommerce Conversations
eCommerce Conversations | Agency Owner on New-Store Strategies
Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. “Focus on getting the product data as deep and clean as possible in a structured environment,” he replied, adding additional tactics for LLM citations and referrals. In this episode, Kenny shares...
2026-09-11
32 min
Future Commerce
Future Commerce | Episode 479: Cartographies of Meaning
A replay from VISIONS Summit: NYC feat. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios. Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios took to the VISIONS stage at MoMA last year to enlighten a room of retail executives and brand marketers about the realities of worldbuilding. Their theory: a brand’s final form is decided by the public—and the strategist's job is to navigate that story, not control it. And they use Mercator, Buckminster Fuller, Guy Debord, free public Wi-Fi, and an acne sticker to back up t...
2026-09-11
22 min
eCommerce Evolution Podcast
eCommerce Evolution | 346: Jones Road’s YouTube Playbook with Cody Plofker
Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system...
2026-09-10
35 min
Jason & Scot Show
The Jason & Scot Show | EP347- The Amazon Briefing, Pt 1
Jason and Scot are in the same room for once, recording from Seattle after two days inside an Amazon executive briefing on grocery and Prime. They get into why grocery is the frequency engine every retailer covets, how Walmart wrote this playbook back in 1990, and what Andy Jassy actually meant when he told investors...
2026-09-10
54 min
Future Commerce
Future Commerce | Episode *TEASER* The Oreogate Lady Is NOT Real!
Can anyone tell the staged from the real anymore? On today’s After Dark: We’re growing increasingly certain that everything is fake now. Amazon drones delivering your package to the deep end of your backyard pool? Curiosity bait. A bunch of Kindergarten moms actually keeping up in a group thread? A Suno commercial. That behind-the-scenes footage? AI-generated – but you watched it, didn’t you? PLUS: The minds of Nathan Fielder and Lance Oppenheim have converged to craft what’s anticipated to be one of the most compelling documentaries we’ve ever seen. This episode is exclusive to Future Commerce Plus members...
2026-09-10
01 min
eCommerce Conversations
eCommerce Conversations | Grow or Die, Says Momentum Shake Founder (Encore)
Please enjoy this repeat of a popular episode aired in August 2024. Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floor mats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I...
2026-09-04
37 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E658: Making Facebook Ads Easy As Pie
In this episode, Dave talks about what finally changed in his Facebook Ad Performance after years of frustration and dull performance. He explains what specifically flipped the switch in his thinking, why winning Amazon products don’t necessarily translate to Facebook Ads, and what kind of products do work. Dave also lists out a few tips...
2026-09-03
27 min
Future Commerce
Future Commerce | Episode 478: Retail Media In Your Ears: Inside Dollar General’s 21,000-Store Audio Network
The next big advertising opportunity is here. The audio systems in Dollar General’s 21,000 stores connect shoppers with advertisers and drive loyalty. Austin Leonard, VP and GM of Dollar General Media Network (DGMN), sits down with Phillip and Alicia to explain why the retailer has doubled down on audio and the role that non-endemic advertisers play in his long-term vision.
2026-09-02
39 min
eCommerce Conversations
eCommerce Conversations | BK Beauty Doubles Down on TikTok Shop
We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. Host Eric Bandholz has interviewed him multiple times since then. The company had hit $1 million in first-year revenue when they first spoke in 2020. Then in 2023,...
2026-08-28
37 min
Jason & Scot Show
The Jason & Scot Show | EP346 – Victoria’s Secret & Co. EVP Digital, Brian Seewald
Recorded live at NRF Nexus, Brian Seewald joins Jason and Scot to talk through the digital side of the Victoria’s Secret turnaround. Brian traces his path from a May Company buying-office trainee to running e-commerce at The Limited in 2007 (“I don’t know if this internet thing is gonna work”), then digs into what conversion...
2026-08-28
47 min
Future Commerce
Future Commerce | Episode 477: 2026 Signals We’re Tracking: Commerce Evolves (Again), the Monoculture is Back, and Celebrity Prevails?
Phillip sits solo to unpack conflicting economic signals: Shopify's monster quarter against a Census report showing eCommerce eating share while retail overall slows. What does this mean for brick-and-mortar? Although stores still make up most retail sales, their mission and value have shifted. The good has become secondary to the experience of acquiring it. Plus, he breaks down why the monoculture returned in a summer of shared events, and what's on the FC docket through November 3rd.
2026-08-26
27 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E657: China Just Changed AI Video Overnight
Dave speaks to Michael Shackelford from Genrupt, to discuss the newest AI video model from ByteDance. They dive into Seedance 2.5, how they compare against other AI models, and how small businesses can create high-quality videos efficiently. They dive into the best practices for e-commerce businesses, the several ways users can leverage Seedance 2.5 and...
2026-08-25
35 min
eCommerce Conversations
eCommerce Conversations | BattlBox’s Path from YouTube to Netflix
How does an ecommerce entrepreneur land a Netflix series? Not easily. Just ask John Roman. He co-launched BattlBox, an outdoor gear company, in 2015. Its YouTube channel eventually caught the eye of producers who turned it into a Netflix series. The process was long, uneven, and stressful. Along the way, the founders sold BattlBox and...
2026-08-21
35 min
Jason & Scot Show
The Jason & Scot Show | EP345 – Agentic Commerce, TikTok Shop & Tariffs with Steve Madden’s Josh Krepon
Recorded live from NRF Nexus, Jason and Scot sit down with Josh Krepon, President of U.S. D2C and Global Digital at Steve Madden. Josh shares his path through Ralph Lauren, Victoria’s Secret, Tory Burch and Cole Haan, and what it takes to operate inside founder-led companies. At Steve Madden, a $3 billion business with an...
2026-08-20
48 min
Future Commerce
Future Commerce | Episode 476: Shopify Earnings Go Wild, and American Retail is OVER.
Phillip and Alicia open the back-to-school season with a modern dichotomy: NRF data shows shoppers playing chicken, while Shopify posts a quarter where agentic traffic tripled. PLUS: After a summer abroad in London, Phillip reflects on behaviors unique to U.S. shoppers.
2026-08-19
51 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E656: 3 Super Interesting Amazon Businesses You’ve Never Heard Of
In this episode, Dave dives into 3 fascinating and wildly successful Amazon businesses and uncovers what sets them apart from every other e-commerce business, their business models, and how they became successful. Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what...
2026-08-13
23 min
Future Commerce
Future Commerce | Episode 475: Enter Through the Gift Shop: Inside MoMA’s Retail Journey
MoMA welcomes three million people to its Midtown campus in a good year. But the beloved cultural institution now has the power to reach multiples of that through a hoodie, a Lego set, and a chicken-shaped cutting board. Chief Retail Officer, Jesse Goldstine, joins the show to explain how MoMA inverted the museum retail model, how every product in the store thoughtfully ties back to MoMA’s art, and where the design institution draws the line between rolling out AI partnerships while protecting human craft.
2026-08-12
28 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E655: Amazon’s Growth This Year Is Insane
Amazon’s Q2 growth has been crazy in the past few weeks. With a 20% growth, Dave explores the possible reasons why Amazon’s retail division has seen so much growth. Thinking about taking some risk off the table? Or are you looking at taking an extended break from e-commerce in general? Know what your e-commerce business...
2026-08-07
21 min
Jason & Scot Show
The Jason & Scot Show | EP344 – How Brooklinen Is Preparing for Agentic Commerce
EP344 – How Brooklinen Is Preparing for Agentic Commerce Live from NRF Nexus in Colorado Springs, Jason and Scot sit down with Abbie Weiss, SVP of Digital & E-Commerce at Brooklinen, to talk digital-first retail, changing discovery, customer experience, and preparing for agentic commerce. Abbie shares how Brooklinen is expanding across retail, B2B, and the...
2026-08-07
39 min
Future Commerce
Future Commerce | Episode 474: Commerce Media’s Day Two: The Agentic Shelf and the Measurement Reckoning
Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we’ve entered commerce media's "day two" – the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network. We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy.
2026-08-05
43 min
Jason & Scot Show
The Jason & Scot Show | E343 – Amazon Q2 2026 Earnings
n this episode, Jason and Scot reunite after seeing each other in person, sharing stories from recent conferences and discussing how social media, micro-influencers, and AI-powered shopping agents are reshaping the way consumers discover and book travel. The main event, though, is Amazon’s Q2 earnings. They break down AWS’s continued growth, stronger margins, and Wall...
2026-08-03
58 min
Jason & Scot Show
The Jason & Scot Show | EP342 – The End of the Attention Economy, and What Retail Does Next with Mitch Joel
Recorded live from NRF Nexus in Colorado Springs, Jason and Scot sit down with keynote speaker Mitch Joel. His core thesis is that the attention economy is over and we’re entering the intimacy economy, where the winning brands make every customer feel like the experience was built just for them. From there the conversation covers...
2026-07-31
49 min
Future Commerce
Future Commerce | Episode *TEASER* The Dire State of Consumer Trust In 2026
It's a birthday After Dark! On this episode, Phillip and Brian work through the current state of consumer trust (it's not looking good). PLUS: Everyone's a critic! The reviews of The Odyssey are in, and Brian thinks Tarantino would have done it better. Air Bud's also making a triumphant(?) return, rocking, some Air Jordans, appropriately. This episode is exclusive to Future Commerce Plus members. Subscribe to listen at www.futurecommerce.com/plus
2026-07-30
01 min
The Ecomcrew Podcast
The Ecomcrew Podcast | E654: What are the biggest profitability differences between 6 and 8 figure sellers?
In this episode, Parag from WebGility shares what he’s observed in the profitability differences between six, seven, and eight-figure e-commerce sellers. Other than that, Parag also dives into SKU level economics, overlooked fees, and the best channels to expand to, to maximize profits. Accounting is one of the most boring things about e-commerce. But it...
2026-07-29
36 min
Future Commerce
Future Commerce | Episode 473: Bedfellows: How Boll & Branch Keeps Humans and AI in the Same Sheets
Boll & Branch spent 12 years doing the unfashionable thing: perfecting the product first and figuring out distribution second. Chief Commercial Officer Katia Unlu joins Phillip and Brian on today’s episode to discuss Boll & Branch’s store expansion strategy, an AI-generated damage claim that went viral, and the case for stimulation over substitution.
2026-07-29
43 min
Future Commerce
Future Commerce | Episode 472: VC Partner Predicts the Next Billion-Dollar Brand
Maveron partner Natalie Dillon joins Brian and Alicia to challenge the consumer-collapse narrative: sentiment sits at post-9/11 lows while spending breaks records. Natalie sheds light on truths of today’s consumer, who is skeptical but continually shopping amid a cultural undertow where AI adoption stays surprisingly shallow, Gen Z turns skeptical, and analog living re-emerges as status. PLUS: Are cults the new future of commerce?
2026-07-22
50 min
Future Commerce
Future Commerce | Episode 471: Content, Communities and the Future of Publishing
Ben Dietz convenes Casey Lewis (After School), Daisy Alioto (Dirt), and Erica Chen (Media Futures Group, WPP) on the collapse of the wall between editorial and commerce. Publishers are shipping perfume, brands are hiring writers, and the relationship forming in your inbox isn’t human-to-human anymore.
2026-07-17
34 min
Future Commerce
Future Commerce | Episode The Future of the Funnel
The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment.
2026-07-10
26 min
Jason & Scot Show
The Jason & Scot Show | EP 341- Agentic Commerce with Travis Hess, CEO of Commerce
Jason and Scot introduce their first video recording and speak with Travis Hess, CEO of Commerce, about the company and the state of e-commerce. Travis discusses his background in services, the rebrand from BigCommerce to Commerce, and current work on B2B capabilities, AI features, and easier launches. Check out the FIRST video podcast episode:
2026-07-10
53 min
eCommerce Evolution Podcast
eCommerce Evolution | 345: What 300 Store Owners Reveal for 2026: Amazon’s Slide, AI’s Letdown & a Skill Worth 50% More Profit
Andrew Youderian disappears into a cave for six weeks every year to crunch data from 300+ seven, eight, and nine-figure store owners — and comes back with the most honest read on the state of e-commerce you’ll find anywhere. This year’s survey has a few takeaways that sting: AI adoption hit 73% but produced zero...
2026-07-09
48 min
Future Commerce
Future Commerce | Episode Service Is the New Storefront
You are a VIP customer, and the bot still asks for your email. Klaviyo's Kelly Thacker on why "service is the new storefront" is finally more than a slogan.
2026-07-09
25 min
Future Commerce
Future Commerce | Episode From One to Ten Million Sends in One Month: Marketing is Orchestration Now
Particle scaled from one million to ten million sends a month in weeks, not years, and doubled revenue. Here's the system behind it.
2026-07-08
15 min
Future Commerce
Future Commerce | Episode Owning the Social Moment
Social is where discovery happens now, but it is rented land. You can build an audience of hundreds of thousands and still not own the relationship, because the algorithm decides who sees you and the landlord keeps raising the rent. Recorded live at K:LDN 2026 in London, this conversation is about turning borrowed reach into something a brand actually owns. It pairs the person building the tooling with the person living the problem every day.
2026-07-07
17 min
Future Commerce
Future Commerce | Episode Memory Is the New Competitive Moat
Jake Cohen, VP of Insights at Klaviyo, and Tim Martin-Harvey, Head of eCommerce at The Bottle Club, sit down with Phillip Jackson at K:LDN to discuss why memory is the new durable advantage. Tim shares how The Bottle Club collected checkout context to better understand unique customer needs and bheavioral nuances to create more impactful campaigns. And Jake unpacks how other brands can apply the same discipline, interpreting engagement (not total spend) as a loyalty measure.
2026-07-06
24 min
Future Commerce
Future Commerce | Episode 470: K:LDN 2026: The Architecture of Meaningful Connection
K:LDN 2026 opened to more than a thousand merchants and set a clear vision with several key product announcements: Klaviyo’s expanding toolset has become powerful enough to let a brand of any size operate at a scale that once required a full team. The promise of personalization, long marketed but rarely delivered, has finally become something all brands can ship. Phillip Jackson sits down live with Klaviyo CMO Jamie Domenici and IDC research director Roger Beharry Lall to break down the trends that are shaping the future of retail and Klaviyo as an organization: the slow collapse of the li...
2026-07-03
19 min
Jason & Scot Show
The Jason & Scot Show | EP 340 — Ron Johnson, the Man Who Built the Apple Store
We’re unapologetic fanboys of Apple and great retail experiences on this show, so for Apple’s 50th anniversary — and the 25th anniversary of the first Apple Store — we brought on the person who actually created the modern Apple Store concept: Ron Johnson. Ron built his career in 10-year cycles, and each one changed retail....
2026-07-02
51 min
Future Commerce
Future Commerce | Episode *TEASER* Was E.T. Slimy or Dry?
On this edition of After Dark: Spielberg's flop(?), GLP-1s are melting nightlife, Midjourney's health pivot, and why this is the Bad Place. this episode is exclusive to Future Commerce Plus members – sign up now at futurecommerce.com/plus.
2026-06-29
02 min
eCommerce Evolution Podcast
eCommerce Evolution | 344: The Subscription Playbook: 7 Plays to Cut Churn, Lift LTV, and Unlock Zero-CAC Revenue
Most brands treat their subscriber portal like a settings page. Turns out, it’s actually their highest-risk revenue moment — 70% of subscribers who log in are there to cancel, skip, or bail. Piyush Jain, CEO of Loop Subscriptions, has the data from 1,900+ D2C brands to prove it, and the playbook to stop it. Inside...
2026-06-25
44 min
Jason & Scot Show
The Jason & Scot Show | You May Also Enjoy: RetailPlaybook: Optimizing Amazon/Alexa, Walmart/Sparky and other Retail Shopper Agents w/ Andrew Bell
Greetings Jason and Scot show listeners! We hope you’re enjoying the new pods and we have another Jason and Scot show on the way, but until then I wanted to share a new podcast we’re launching called RetailPlaybook. Andrew Bell is the top expert in optimizing your product catalog and PDP for maximum sales on...
2026-06-24
33 min
Future Commerce
Future Commerce | Episode 469: Korean ‘Dopamine Sites’ Let You Shop Without Shopping
Phillip and Brian run the docket: why "proof of work" is the new luxury signal, what the AI export-control fight shares with a brand guarding its trade secrets, and how AI is flooding the patent office while quietly favoring incumbents. But perhaps the most profound part of the conversation lies in two trends taking internet culture by storm. "Tasteslop" and Korea's "dopamine sites" appear as distinct ideas, but they’re actually two faces of the same impulse: consumption stripped down to pure signal.
2026-06-24
56 min
Jason & Scot Show
The Jason & Scot Show | EP339 – The Non-Agentic Episode
EP339 – The Non-Agentic Episode In this episode, we challenge Scot to talk about all the interesting things happening in the commerce indsutry, without talking about Agentic Commerce. Including USDC Sales Data, Q1 Earnings Reports, upcoming Prime Day, and the latest on Direct to Consumer from China models from Tik Tok Shop, Shein, and Temu....
2026-06-18
45 min
Future Commerce
Future Commerce | Episode 468: Inside Lululemon’s Resale Engine
Resale is forcing brands to rethink product design, pricing, and customer acquisition from the ground up. Ryan Rowe (Archive) and Alison Buchanan (Lululemon) join Brian and Alicia to unpack how lululemon’s Like New evolved from a sustainability pilot into a meaningful commercial channel. We unpack messy reverse logistics, the AI agents now quietly running warehouse decisions, and the organizational vision required to make circular commerce work across a vertically structured enterprise.
2026-06-17
48 min
eCommerce Evolution Podcast
eCommerce Evolution | 343: The $270 Billion Checkout Problem (And How to Recover Your Share)
Most e-commerce brands pour everything into getting customers to checkout — and then hand them a generic, one-size-fits-all experience that quietly kills the sale. Avi Moskowitz, co-founder of PDQ, has processed millions of checkouts across top Shopify brands (including Jones Road Beauty), and his diagnosis is blunt: cart abandonment isn’t a technical problem. It’s an...
2026-06-11
52 min
Future Commerce
Future Commerce | Episode 467: The Machine Ate the Storefront, PayPal Mapped the Collapse
Dr. Mark Grether, SVP and General Manager of PayPal Ads, joins Phillip from PayPal's Manhattan offices to argue that the merchant storefront is migrating off owned websites and into LLMs. This may make the mechanics of customer experience and loyalty a bit murky, but Mark explains how PayPal's "transaction graph,” built on real purchases across 30 million merchants and 400 million consumers, acts as the deterministic identity layer that the post-cookie ad world has been missing. We also cover the evolving world of commerce media, from zero-click commerce and CTV attribution to PayPal Ads’ newest product, Storefront Ads, which transforms the creative into...
2026-06-10
20 min
eCommerce Evolution Podcast
eCommerce Evolution | 342: How to Build an Agentic Marketing Team (And Why It’s the Skill That Keeps You Unfireable)
Chris Hall — the Ecom Cowboy, former All-American offensive lineman at UT Austin, and the guy who scaled Bruce Bolt to one of Shopify’s fastest-growing stores as a team of one — is as entertaining as he is tactical. But underneath the hat and the accent is a marketer who has been thinking hard about...
2026-06-04
50 min
Future Commerce
Future Commerce | Episode 466: Nearly 1B Strong: Snapchat Has Retail’s Most Overlooked Audience
Snap, Inc.'s Sid Malhotra makes the case that the platform most brands wrote off as "babies and teens" has quietly grown up. Now, commerce is migrating into these private, conversational spaces where nearly one billion users actually spend their time. We dig into why the traditional funnel no longer holds consumers’ nuanced behaviors, how creators and chat shape decisions long before the last click, and what AI Sponsored Snaps mean for brands willing to be the answer rather than just another link.
2026-06-03
42 min
Future Commerce
Future Commerce | Episode After Dark: “You’re Not A Visionary, You’re A Vendor”
Get all After Dark releases by joining Future Commerce Plus: www.futurecommerce.com/plus. Future Commerce Plus members get 20% off STRATA: www.futurecommerce.com/strata. An AI agent burns $12 building a fake Android phone nobody asked for. From there: Pope Leo's encyclical, a tick crisis blamed on vanishing chickens, a website that's cookied Phillip into Spanish forever, and The Devil Wears Prada 2, feat. why media was the visionary all along.
2026-05-29
1h 06
eCommerce Evolution Podcast
eCommerce Evolution | 341: Stop Running YouTube Ads Like Meta Ads: The DTC Playbook for 2026
Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube’s real impact by roughly 70%...
2026-05-28
57 min
Future Commerce
Future Commerce | Episode 465: LIVE @ Google Marketing Live: The Infrastructure Connecting Your Agent to 60 Billion Products
Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals.
2026-05-27
22 min
Future Commerce
Future Commerce | Episode 464: LIVE @ Google Marketing Live: How Google is Taking the ‘Drudgery’ Out of Shopping
Recorded live at Google Marketing Live 2026, Phillip sits down with Nick Fox, SVP of Knowledge & Information at Google — the executive overseeing Search, Ads, Commerce, and geographic mapping products. Building on the prior day's I/O announcements, Fox unpacks how Gemini is reshaping Google's consumer and advertising products, why the Universal Cart strikes a balance between human taste and agentic convenience, and how two-plus decades at Google inform his view of building technology that shapes the lives of billions.
2026-05-22
14 min
eCommerce Evolution Podcast
eCommerce Evolution | 340: YouTube Shorts, TikTok Blitzes, and Attention Battles: What’s Actually Working
YouTube ads veteran Brett Curry (OMG Commerce) and TikTok Shop expert Jordan West (Social Commerce Club) went back and forth live on what’s actually moving the needle for D2C brands right now — and some of their takes are going to sting. Most brands are still treating Google spend as a given, measuring YouTube with...
2026-05-14
44 min
Jason & Scot Show
The Jason & Scot Show | EP338 – Amazon Q1 2026 Earnings
EP338 – Amazon Q1 2026 Earnings Chapters 0:32 Welcome to the Jason and Scott Show 1:36 Spring Break Reflections 3:20 Upcoming Events and Workshops 5:47 Healthcare Insights 8:00 Amazon’s Prime Day Changes 9:58 Amazon’s Q1 Earnings Overview 20:04 Amazon’s Retail Performance Analysis 28:28 Fulfillment and Delivery Innovations 30:26 Global Instant Commerce Trends 31:32 Revenue Breakdown...
2026-05-02
1h 05
eCommerce Evolution Podcast
eCommerce Evolution | 339: Geo Holdouts, Halo Effects, and the Real Results of Your Ad Spend — With Olivia Kory of Haus Analytics
Most DTC brands are making million-dollar channel decisions based on attribution data that’s fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you’ve been writing off YouTube based...
2026-04-30
56 min
eCommerce Evolution Podcast
eCommerce Evolution | 338: How Baseball Lifestyle Grew from $2M to $150M with Customer Experience
Scaling an eCommerce brand isn’t just about ads, creatives, or new channels. Often, the biggest growth unlock comes from how you treat customers after the purchase. In this episode of eCommerce Evolution, Brett sits down with Kristin Keys, VP of Customer Experience at Baseball Lifestyle 101, to break down how CX can become a true...
2026-04-09
45 min
Jason & Scot Show
The Jason & Scot Show | EP337 – Agentic Commerce at Citi’s Global Consumer & Retail Conference
**The Future of Agentic Commerce** In Episode 337 of the Jason & Scot Show, recorded on March 10th, 2026, hosts Jason “Retailgeek” Goldberg and Scot Wingo explore the transformative impact of agentic commerce, as discussed during a panel at Citi’s 2026 Global Consumer and Retail Conference. Joined by experts Ron Josey and Paul Lejuez, they...
2026-03-23
51 min
eCommerce Evolution Podcast
eCommerce Evolution | 337: Full Funnel CRO: The Post-Click Playbook for 7, 8, and 9-Figure Ecommerce Brands
Scaling paid ads isn’t just about better creatives or media buying tweaks. Often, the real unlock is what happens after the click. In this episode of eCommerce Evolution, Brett sits down with Paddy McLarnon, founder of PM Digital Designs, to break down full funnel CRO; from advertorial landing pages to value stacking to subscription optimization....
2026-03-19
56 min
eCommerce Evolution Podcast
eCommerce Evolution | 336: AI Employees Are Here: What Claude Cowork, OpenClaw, and MCP Mean for eCommerce
AI in eCommerce marketing isn’t about “better prompts” anymore, it’s about better systems. Brett sits down with returning guest Russ Henneberry (TheClick.ai, co-author of Digital Marketing for Dummies) to unpack what’s new and what’s next: Claude Cowork, agentic workflows, skills that “self-improve,” and what happens when your AI can actually use your files, tools, and...
2026-03-12
55 min
eCommerce Evolution Podcast
eCommerce Evolution | 335: Why Your Creative Isn’t Converting (And What to Fix First)
Creative volume isn’t the unlock. Better messaging is. In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance. From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to...
2026-02-27
47 min
Jason & Scot Show
The Jason & Scot Show | EP336 – Amazon Q4 Earnings
EP336 – Amazon Q4 Earnings Chapters 0:31 Welcome to the Jason and Scott Show 3:28 NRF Highlights and Personal Updates 5:54 Upcoming Conferences and Events 9:15 Anthropic’s Super Bowl Ads 16:11 Claude Bot and Agentic Technology 16:42 Amazon Earnings Overview 23:32 Meta’s Advertising Strategies 27:32 Google’s AI Developments 35:45 Amazon’s Earnings Call Insights 44:29 Retail...
2026-02-06
1h 16
eCommerce Evolution Podcast
eCommerce Evolution | 334: 7 Habits of Great Brands: Make 2026 Your Best Yet
In this episode, host Brett Curry discusses seven essential habits that successful brands adopt, which struggling brands often overlook. He dives deep into the importance of measuring actionable metrics, respecting momentum in business growth, balancing brand and performance marketing, and understanding the dynamics of demand generation versus demand capture. Listen in and discover the timeless...
2026-01-29
32 min
The ASOM Pod
The ASOM Pod | EP81: Goodbye
In this final episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down together one last time to say goodbye. After almost two years of recording, debating,...
2026-01-22
37 min
The ASOM Pod
The ASOM Pod | EP79: SaaS and agency pricing is broken and no one wants to say it
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce: Should SaaS companies and agencies really be taking a percentage of your revenue? This...
2026-01-08
1h 01
The ASOM Pod
The ASOM Pod | EP78: 2026 goals, real numbers, and the lessons 2025 taught us
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) crack open the real recap of 2025 and get painfully honest about how they’re leveling up for...
2025-12-31
1h 13
eCommerce Evolution Podcast
eCommerce Evolution | 333: BFCM Breakdown: How Top Brands Won Black Friday with Strategy, Not Just Sales
Black Friday just got more interesting. While most brands were bracing for skyrocketing ad costs and fierce competition, something unexpected happened during BFCM 2025—and it’s reshaping how smart brands should approach next year’s holiday season. In this jam-packed episode, OMG Commerce CEO Brett Curry sits down with four of the agency’s top strategists—spanning Google, YouTube,...
2025-12-29
54 min
The ASOM Pod
The ASOM Pod | EP77: Here’s what we think is happening in 2026 (ecom and business predictions)
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) get into what eCommerce actually looks like in 2026, and spoiler: it’s not just “more ads and...
2025-12-18
1h 11
eCommerce Evolution Podcast
eCommerce Evolution | 332: AMZ Innovate 2025 Talk: YouTube Ads for Omni-Channel Growth
This is a recording from AMZ Innovate 2025 in New York City. Brett Curry breaks down why YouTube is a fundamentally different growth channel than Meta, TikTok, or Amazon ads, and why most brands struggle when they treat it like “just another social platform.” He explains the four key ways people use YouTube (searching, streaming,...
2025-12-18
32 min
The ASOM Pod
The ASOM Pod | EP76: Shopify struggles, slower sales, big black friday cyber monday ecom lessons
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down everything that happened across Black Friday and Cyber Monday and what it means for the...
2025-12-11
1h 11
eCommerce Evolution Podcast
eCommerce Evolution | 331: How Beav Brodie Built Tactical Baby Gear to 8-Figures (And Why Amazon & YouTube Are His 2025 Focus)
When Beav Brodie was handed his wife’s purple diaper bag to carry around town, he knew something had to change. As a tattooed, custom car-building dad, that bag just didn’t fit. So he did what any problem-solver would do—he grabbed his sewing machine and made his own. That side project turned into Tactical Baby Gear,...
2025-12-05
51 min
The ASOM Pod
The ASOM Pod | EP75: Websites are dead, long live AI commerce
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into one big question: are traditional eCommerce websites on their way out? With AI reshaping how...
2025-12-03
1h 02
The ASOM Pod
The ASOM Pod | EP74: The best and worst ecommerce niches of 2025
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down one of the most debated questions in entrepreneurship: should you build a business based on...
2025-11-20
42 min
eCommerce Evolution Podcast
eCommerce Evolution | 330: How One Brand Went from $0 to $80K/Day on AppLovin in One Week
Think you’ve maxed out your paid advertising? Think again. In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it’s now their highest-spending channel, even surpassing Meta. Miranda doesn’t just share success metrics—she breaks down the exact strategy, creative approach,...
2025-11-20
1h 04
The ASOM Pod
The ASOM Pod | EP73: From founder to employee – learnings of an exited founder: ft. Kevin of Beachly
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Kevin Tighe, Founder & former CEO of Beachly and now VP of Growth at...
2025-11-13
49 min
The ASOM Pod
The ASOM Pod | EP72: Meta’s First AI Engineer Talks AI ft. Pujun Bhatnagar
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Pujun Bhatnagar – one of Meta’s first AI engineers and now Co-Founder & CEO...
2025-11-06
56 min
The ASOM Pod
The ASOM Pod | EP71: Email isn’t dead.. you’re just doing it wrong ft. Rytis Lauris
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one...
2025-10-30
55 min
eCommerce Evolution Podcast
eCommerce Evolution | 329: Last-Minute Levers for Amazon Q4 | Masterclass Replay
At the start of Q4, OMG Commerce founder Brett Curry hosts a special Last-Minute Levers masterclass to help brands maximize performance during the busiest shopping season of the year. Joined by Amazon strategist Luba Ilyasova, ad expert Jonathan Steffens, and Connor Crook, CEO of Diamondback Tools, the session dives into what’s changed on Amazon in...
2025-10-30
59 min
The ASOM Pod
The ASOM Pod | EP70: Black Friday & Cyber Monday 2025: Strategy, Growth, and Execution
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dive into how top DTC and SaaS leaders are preparing for Black Friday and Cyber Monday 2025...
2025-10-23
49 min
eCommerce Evolution Podcast
eCommerce Evolution | 328: The 95-5 Rule: Why Your “Efficient” Marketing is Slowing Killing Your Brand
Are you spending more on ads but getting less in return? You’re not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls “the performance trap.” Preston breaks down the...
2025-10-23
1h 13
The ASOM Pod
The ASOM Pod | EP69: From Monastery Life to The Steve Jobs of Leather: Curtis Matsko of Portland Leather Goods
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Commerce Roundtable, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Curtis Masco, Founder and CEO of Portland Leather Goods, for one...
2025-10-16
1h 07
The ASOM Pod
The ASOM Pod | EP68: Hot or Not eCom Edition: Live Shopping, Sustainability, Influencers, and More
In this live episode from Commerce Roundtable San Diego, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) kick things off with a round of “Hot or Not: eCom Edition” before diving into...
2025-10-09
30 min
eCommerce Evolution Podcast
eCommerce Evolution | 327: Building an 8-Figure Tool Belt Empire with Connor Crook of Diamond Back Tools
What happens when a trial attorney who spent his days in courtrooms becomes the CEO of one of the fastest-growing premium tool belt companies online? Connor Crook’s journey from practicing law to building Diamondback Tools into an 8-figure business is packed with unconventional strategies that any DTC brand owner can apply. In this episode, Connor...
2025-10-09
57 min
The ASOM Pod
The ASOM Pod | EP67: Inside Commerce Roundtable San Diego 2025: A Behind-the-Scenes Tour of the Best DTC Event
In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you inside the Commerce Roundtable San Diego, held at the Port Pavilion on Broadway Pier. From the packed registration line to the speaker’s lounge with ocean views,...
2025-10-02
21 min
The ASOM Pod
The ASOM Pod | EP66: The DTC Playbook to Live Shopping Success on Whatnot
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), unpack the growing world of live shopping with a spotlight on the Whatnot platform. John (a.k.a. the Android Loving Survival King) shares his real-world playbook for...
2025-09-25
57 min
eCommerce Evolution Podcast
eCommerce Evolution | 326: From Prime Day Disappointment to Holiday Success: How to Win on Amazon in Q4 with Brandon Fuhrmann
Amazon’s 2025 Prime Day was a wake-up call for sellers – the four-day format killed urgency, lightning deals lost their punch, and profitability took a hit across the board. In this episode, Brandon Fuhrmann, a 12-year Amazon veteran and co-founder of the Innovate conference, breaks down what went wrong with Prime Day and what it...
2025-09-25
48 min
The ASOM Pod
The ASOM Pod | EP65: How to Avoid the Most Expensive Mistakes First-Time eCommerce Founders Make
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the most expensive mistakes first-time founders make when trying to take their eCommerce dreams from...
2025-09-18
57 min
eCommerce Evolution Podcast
eCommerce Evolution | 325: How Wholesale Shaped Pura Vida’s $135 Million Exit
When most DTC brands think about scaling, they focus on optimizing Facebook ads or expanding to new digital channels. But Jared Mehr helped build something different at Pura Vida—a wholesale empire that became 25% of their business and played a crucial role in their $135 million exit to Vera Bradley. In this episode, Jared breaks...
2025-09-18
52 min
The ASOM Pod
The ASOM Pod | EP64: The Four Pillars of a Successful eCommerce Business: How to Launch, Scale, and Win
In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) tackle the four pillars of a successful eCommerce business, but not in the boring, “MBA textbook” way....
2025-09-11
58 min
eCommerce Evolution Podcast
eCommerce Evolution | 324: The Amazon Review Manipulation Crackdown: How AMZ’s AI is Catching (and Punishing) Everyone
Amazon enforcement has reached unprecedented levels in 2024. Even 8 and 9-figure sellers are getting suspended, and Amazon’s “two strikes and you’re out” policy means there’s virtually no room for error. If you sell on Amazon, this episode could save your business. Amazon’s tolerance for any form of manipulation is at an all-time low. The...
2025-09-04
46 min