Shows
Powerful Communication PodcastThe QCARDS system for evaluating AI toolsComsteria's Colin Kelly outlines his QCARDS system for evaluating AI tools. If you are thinking of using a particular AI software within your marketing, comms or PR role, consider evaluating each tool against the following criteria: Q - Quality. Can the tool do the job to a higher standard than I can? C - Cost. How much does it cost? Explore the limits and potential savings by, perhaps paying annually or accessing the tool via the API. A - Access. Does this tool enable people who might lack particular technical skills to do...2025-05-1203 minPowerful Communication PodcastThe QCARDS system for evaluating AI toolsComsteria's Colin Kelly outlines his QCARDS system for evaluating AI tools. If you are thinking of using a particular AI software within your marketing, comms or PR role, consider evaluating each tool against the following criteria: Q - Quality. Can the tool do the job to a higher standard than I can? C - Cost. How much does it cost? Explore the limits and potential savings by, perhaps paying annually or accessing the tool via the API. A - Access. Does this tool enable people who might lack particular technical skills to do...2025-05-1203 min
Powerful Communication PodcastLocal newspapers and the local democracy reporting serviceHere's a deep dive inside local newspapers and in particular the work of the local democracy reporting service. In this episode, Colin Kelly explores page by page, today's Paisley Daily Express explaining where the stories come from, how the newspaper comes together and its relationship with other titles in its group. Find out more about the Local Democracy Reporting Service. Media training courses from Comsteria. Local news is still alive and it matters. 2025-01-0931 minPowerful Communication PodcastLocal newspapers and the local democracy reporting serviceHere's a deep dive inside local newspapers and in particular the work of the local democracy reporting service. In this episode, Colin Kelly explores page by page, today's Paisley Daily Express explaining where the stories come from, how the newspaper comes together and its relationship with other titles in its group. Find out more about the Local Democracy Reporting Service. Media training courses from Comsteria. Local news is still alive and it matters. 2025-01-0931 minPowerful Communication PodcastRecognising and celebrating great workIt's amazing how many communications teams do neither. Work with me and we can change that in 2025. www.comsteria.co.uk2025-01-0506 minPowerful Communication PodcastRecognising and celebrating great workIt's amazing how many communications teams do neither. Work with me and we can change that in 2025. www.comsteria.co.uk2025-01-0506 minPowerful Communication PodcastNail the basics of powerful communicationRule Number 1 - assume everything you say is being recorded. You might know this already. I bet there's someone working near you who's forgotten and could put your business at risk in 2025. Share this and remind them. https://www.comsteria.co.uk2025-01-0203 minPowerful Communication PodcastNail the basics of powerful communicationRule Number 1 - assume everything you say is being recorded. You might know this already. I bet there's someone working near you who's forgotten and could put your business at risk in 2025. Share this and remind them. https://www.comsteria.co.uk2025-01-0203 minPowerful Communication PodcastThe Trouble With Demographic CohortsWe need to realise that demographic cohorts (Baby Boomers / Generation X etc) are lazy marketing constructs with no more value than horoscopes. I'd urge communications professionals to stop referring to these and to resist the urge to label and divide particular generations. It simply doesn't follow that someone born in 1975 is automatically more likely to exhibit particular behaviours, attitudes or cultural preferences than someone born in 2001 simply because of the generation they belong to. Real life and human beings are far more complex and sophisticated than that. We all have much more in common than...2025-01-0102 minPowerful Communication PodcastThe Trouble With Demographic CohortsWe need to realise that demographic cohorts (Baby Boomers / Generation X etc) are lazy marketing constructs with no more value than horoscopes. I'd urge communications professionals to stop referring to these and to resist the urge to label and divide particular generations. It simply doesn't follow that someone born in 1975 is automatically more likely to exhibit particular behaviours, attitudes or cultural preferences than someone born in 2001 simply because of the generation they belong to. Real life and human beings are far more complex and sophisticated than that. We all have much more in common than...2025-01-0102 minPowerful Communication PodcastThinking about business objectivesIf you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk2024-11-2802 minPowerful Communication PodcastThinking about business objectivesIf you deliver training and consultancy and ask clients 'what are your business objectives?', you might not be getting the full picture. At Comsteria, we probe a little deeper! LIsten to this episode and find out how we do it. www.comsteria.co.uk2024-11-2802 minPowerful Communication PodcastShould I Get Verified On Linkedin? And What Actually Happens?Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT! Here's a quick explainer. Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power! www.comsteria.co.uk2024-11-0707 minPowerful Communication PodcastShould I Get Verified On Linkedin? And What Actually Happens?Comsteria's Colin Kelly delivers Linkedin traning and is getting asked this question A LOT! Here's a quick explainer. Visit Comsteria online and find out more about our training and consultancy work, all designed to help you communicate with power! www.comsteria.co.uk2024-11-0707 minPowerful Communication PodcastWhat makes media training from Comsteria different?We've got several important advantages over our competitors. Obviously, we've youth on our side. Training and consultancy is a full time business for us - we're not doing this on the side while working for someone else or enjoying a semi retirement. We live and breathe this every single day. And our knowledge of the media is based on how it is now, not how things were 25 years ago. And as Colin Kelly explains in this episode of the Powerful Communication podcast, our priority is building you up and making you feel confident w...2024-10-2301 minPowerful Communication PodcastWhat makes media training from Comsteria different?We've got several important advantages over our competitors. Obviously, we've youth on our side. Training and consultancy is a full time business for us - we're not doing this on the side while working for someone else or enjoying a semi retirement. We live and breathe this every single day. And our knowledge of the media is based on how it is now, not how things were 25 years ago. And as Colin Kelly explains in this episode of the Powerful Communication podcast, our priority is building you up and making you feel confident w...2024-10-2301 minPowerful Communication PodcastUnderstanding PR agenciesColin Kelly with advice on how to get the most out of a relationship with a PR agency. At Comsteria, we believe the best results come from combining outsourced agency support with investment in your own skills. Contact us today to discuss what we can do for you.2024-10-2102 minPowerful Communication PodcastUnderstanding PR agenciesColin Kelly with advice on how to get the most out of a relationship with a PR agency. At Comsteria, we believe the best results come from combining outsourced agency support with investment in your own skills. Contact us today to discuss what we can do for you.2024-10-2102 minPowerful Communication PodcastMedia training tip - how to bring an answer to a closeComsteria's media trainer Colin Kelly with advice on a neat and tidy way to 'put the brakes on' and stop talking when you're giving an interview. Don't user use this..it would get annoying if you did it on every answer, but used sparingly, this is a good technique to help end an answer strongly and get a key call to action across. 2024-10-2103 minPowerful Communication PodcastMedia training tip - how to bring an answer to a closeComsteria's media trainer Colin Kelly with advice on a neat and tidy way to 'put the brakes on' and stop talking when you're giving an interview. Don't user use this..it would get annoying if you did it on every answer, but used sparingly, this is a good technique to help end an answer strongly and get a key call to action across. 2024-10-2103 minPowerful Communication PodcastOpen and transparent leadership - just how 'open' should we be?Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admin@comsteria.co.uk Many of us are getting set up for a new season after a break or at least a quieter period over the summer. It's a good time to revisit a basic...2024-08-1202 minPowerful Communication PodcastOpen and transparent leadership - just how 'open' should we be?Hello, and welcome to another episode from Comsteria's Powerful Communiation podcast for PR and communications professionals. We know lots of small business owners enjoy listening to this podcast as well - you are all very welcome and thanks for the encouraging feedback some of you send across. You can get in touch with us anytime - just email admin@comsteria.co.uk Many of us are getting set up for a new season after a break or at least a quieter period over the summer. It's a good time to revisit a basic...2024-08-1202 minPowerful Communication PodcastThe first step to improving your reputationIf your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power. Visit www.comsteria.co.uk2024-07-2102 minPowerful Communication PodcastThe first step to improving your reputationIf your organisation is leaving people hanging after they apply for jobs - you need to take action! Poor HR = Poor PR! Find out more about the work we're doing to help every organisation communicate with power. Visit www.comsteria.co.uk2024-07-2102 minPowerful Communication PodcastMàiri McAllan and a lesson in how to give and receive criticismRule Number 1 - only pick fights you can't lose. Rule Number 2 - learn to recognise when you're dealing with a winner. Some advice from Comsteria's Colin Kelly.2024-05-0907 minPowerful Communication PodcastMàiri McAllan and a lesson in how to give and receive criticismRule Number 1 - only pick fights you can't lose. Rule Number 2 - learn to recognise when you're dealing with a winner. Some advice from Comsteria's Colin Kelly.2024-05-0907 minPowerful Communication PodcastWriting training - confidential, bespoke support for your writingContact us today for tailored, confidential support to develop your writing skills. colin@comsteria.co.uk www.comsteria.co.uk2024-04-3007 minPowerful Communication PodcastWriting training - confidential, bespoke support for your writingContact us today for tailored, confidential support to develop your writing skills. colin@comsteria.co.uk www.comsteria.co.uk2024-04-3007 minPowerful Communication PodcastBe A Guardian Of The Journalism ProfessionYour message, with clarity and personality. Comsteria's mission is to help your organisation communicate with power. Find out more about all our training, consultancy and creative services in our 2024 brochure. 2024-04-2605 minPowerful Communication PodcastBe A Guardian Of The Journalism ProfessionYour message, with clarity and personality. Comsteria's mission is to help your organisation communicate with power. Find out more about all our training, consultancy and creative services in our 2024 brochure. 2024-04-2605 minPowerful Communication PodcastMedia Training Tip: The General-Specific transitionHere's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comsteria.co.uk2024-04-1606 minPowerful Communication PodcastMedia Training Tip: The General-Specific transitionHere's something you can try if you're facing questions from a hostile audience. Comsteria's media trainer Colin Kelly shares a quick tip that can get you out of a tight spot and balance up a negative line of questioning from journalists or your own staff. Find out more about our #powerfulcommunication training, Visit Comsteria online at www.comsteria.co.uk2024-04-1606 minPowerful Communication PodcastRoyal Family PR ProblemsComsteria's crisis communications and media training consultant Colin Kelly reacts to the row about the Princess Of Wales' photo editing and discusses the wider Royal Family PR/communications strategy. 2024-03-1406 minPowerful Communication PodcastRoyal Family PR ProblemsComsteria's crisis communications and media training consultant Colin Kelly reacts to the row about the Princess Of Wales' photo editing and discusses the wider Royal Family PR/communications strategy. 2024-03-1406 minPowerful Communication PodcastSpell it out to help the NHSColin Kelly is back on the Powerful Communication podcast from Comsteria. Grab our new training and creative services brochure, with full details of our courses and content creation. Should we talk about 'National Health Service' instead of 'NHS' all the time?2024-03-1405 minPowerful Communication PodcastSpell it out to help the NHSColin Kelly is back on the Powerful Communication podcast from Comsteria. Grab our new training and creative services brochure, with full details of our courses and content creation. Should we talk about 'National Health Service' instead of 'NHS' all the time?2024-03-1405 minPowerful Communication PodcastThe Comsteria AI ChallengeReplace the word 'legislation' with the word 'guidance'. Send your completed MP3 recording to colin@comsteria.co.uk 2024-02-1605 minPowerful Communication PodcastThe Comsteria AI ChallengeReplace the word 'legislation' with the word 'guidance'. Send your completed MP3 recording to colin@comsteria.co.uk 2024-02-1605 minPowerful Communication PodcastThought leadership false assertionsIf you're involved in thought leadership in any way, you ought to be aware of the dangers of false assertions. Here's Comsteria's Colin Kelly with more. Looking for new ways to get your message across with clarity and personality? Ask about our Presenting With Confidence prsentation skills training. www.comsteria.co.uk2024-01-3005 minPowerful Communication PodcastThought leadership false assertionsIf you're involved in thought leadership in any way, you ought to be aware of the dangers of false assertions. Here's Comsteria's Colin Kelly with more. Looking for new ways to get your message across with clarity and personality? Ask about our Presenting With Confidence prsentation skills training. www.comsteria.co.uk2024-01-3005 minPowerful Communication PodcastReaction to Chris O'Shea £4.5 million salaryComsteria's media trainer Colin Kelly reacts to CEO of Centrica, Chris O'Shea's latest interview here he reveaed his salary last year was £4.5 million. Are you able to be sp upfront about your earnings? What are the pros and cons of sharing this in an interview? Have a listen.2024-01-1909 minPowerful Communication PodcastReaction to Chris O'Shea £4.5 million salaryComsteria's media trainer Colin Kelly reacts to CEO of Centrica, Chris O'Shea's latest interview here he reveaed his salary last year was £4.5 million. Are you able to be sp upfront about your earnings? What are the pros and cons of sharing this in an interview? Have a listen.2024-01-1909 minPowerful Communication PodcastMedia training breakthrough - cutting out the verbal crutches.Here's a quick look at what went on during our media training webinar yesterday. A couple of participants made some excellent progress. Think we can help you? Get in touch - colin@comsteria.co.uk 2024-01-1804 minPowerful Communication PodcastMedia training breakthrough - cutting out the verbal crutches.Here's a quick look at what went on during our media training webinar yesterday. A couple of participants made some excellent progress. Think we can help you? Get in touch - colin@comsteria.co.uk 2024-01-1804 minPowerful Communication PodcastChanging the way we talk about mental healthColin Kelly from Comsteria calls for a grown up conversation around mental health and an end to what he calls 'an unholy mangling of the English language'. Every year, Comsteria helps more than 200 organisations communicate with power. Get in touch and see what we can do for you. www.comsteria.co.uk2024-01-1204 minPowerful Communication PodcastChanging the way we talk about mental healthColin Kelly from Comsteria calls for a grown up conversation around mental health and an end to what he calls 'an unholy mangling of the English language'. Every year, Comsteria helps more than 200 organisations communicate with power. Get in touch and see what we can do for you. www.comsteria.co.uk2024-01-1204 minPowerful Communication PodcastHow to get your staff back to the officeThis is an issue many organisations are facing at the moment. But there's a lack of understanding around why many staff are reluctant to come back. In this episode, Comsteria's Colin Kelly explains how many employees have been left feeling after the COVID pandemic and cost of living crisis and how you need to better understand what's going on in their heads. There's also some advice regarding what you could do to try and change this situation - and the key - we believe, is in forming communities based around the extra curricular...2024-01-1111 minPowerful Communication PodcastHow to get your staff back to the officeThis is an issue many organisations are facing at the moment. But there's a lack of understanding around why many staff are reluctant to come back. In this episode, Comsteria's Colin Kelly explains how many employees have been left feeling after the COVID pandemic and cost of living crisis and how you need to better understand what's going on in their heads. There's also some advice regarding what you could do to try and change this situation - and the key - we believe, is in forming communities based around the extra curricular...2024-01-1111 minPowerful Communication PodcastShould your business have an AI working group?Comsteria's Powerful Communication podcast helps communications professionals and small business owners navigate today's fast moving communications world. Today, Colin Kelly discusses how you might implement an internal working group to discuss the role of artificial intelligence in your organisation. To find out more about Comsteria and the work we do, visit our website.2024-01-0903 minPowerful Communication PodcastShould your business have an AI working group?Comsteria's Powerful Communication podcast helps communications professionals and small business owners navigate today's fast moving communications world. Today, Colin Kelly discusses how you might implement an internal working group to discuss the role of artificial intelligence in your organisation. To find out more about Comsteria and the work we do, visit our website.2024-01-0903 minPowerful Communication PodcastHow would your business cope with a YouTube audit video?Comsteria is back for 2024 helping businesses like yours communicate with power. From media training to crisis comms, smartphone video production, writing workshops and podcasting, we are here to support you with every aspect of your corporate communications activity. In this podcast, our media trainer and Managing Director Colin Kelly explores the growing phenomenon of YouTube 'audit' videos where people turn up with phones, cameras and drones and film as much of your business as they can and then post the recordings on YouTube. Some of them are even live streams. How would you react if...2024-01-0707 minPowerful Communication PodcastHow would your business cope with a YouTube audit video?Comsteria is back for 2024 helping businesses like yours communicate with power. From media training to crisis comms, smartphone video production, writing workshops and podcasting, we are here to support you with every aspect of your corporate communications activity. In this podcast, our media trainer and Managing Director Colin Kelly explores the growing phenomenon of YouTube 'audit' videos where people turn up with phones, cameras and drones and film as much of your business as they can and then post the recordings on YouTube. Some of them are even live streams. How would you react if...2024-01-0707 minPowerful Communication PodcastJob titles and biographiesWhen you're introduced at conferences or on podcasts, make sure you give a positive first impression. You don't need to use your actual job title and don't include abslutely everything you've ever done when the host asks for your biography. https://www.comsteria.co.uk2023-12-0603 minPowerful Communication PodcastJob titles and biographiesWhen you're introduced at conferences or on podcasts, make sure you give a positive first impression. You don't need to use your actual job title and don't include abslutely everything you've ever done when the host asks for your biography. https://www.comsteria.co.uk2023-12-0603 minPowerful Communication Podcast500 ish episode specialThis is a special edition of our podcast, for our loyal subscribers. We recently flew past a milestone - our 500th podcast episode. So here is a special episode taking a moment to reflect on our business journey, highlight our wider mission and share some insights into what makes Comsteria what is it. It's a much longer episode than normal and features the following: - Thoughts about living and working with COVID - How Emma joined the business, and how we met! - All about our grammar and proofreading...2023-09-1520 minPowerful Communication Podcast500 ish episode specialThis is a special edition of our podcast, for our loyal subscribers. We recently flew past a milestone - our 500th podcast episode. So here is a special episode taking a moment to reflect on our business journey, highlight our wider mission and share some insights into what makes Comsteria what is it. It's a much longer episode than normal and features the following: - Thoughts about living and working with COVID - How Emma joined the business, and how we met! - All about our grammar and proofreading...2023-09-1520 minPowerful Communication PodcastDo you need media training if you don't deal with the media?Comsteria has been delivering the UK's most relevant media relations training since 2012. It might come as a surprise to hear that some of the participants on our courses have no intention of going on camera and facing journalists. But they still get plenty out of the day. Find out more about Comsteria's #powerfulcommunication revolution. Visit our website today. 2023-09-1102 minPowerful Communication PodcastDo you need media training if you don't deal with the media?Comsteria has been delivering the UK's most relevant media relations training since 2012. It might come as a surprise to hear that some of the participants on our courses have no intention of going on camera and facing journalists. But they still get plenty out of the day. Find out more about Comsteria's #powerfulcommunication revolution. Visit our website today. 2023-09-1102 minPowerful Communication PodcastLessons from the Luis Rubiales Kiss RowComsteria founder and crisis communications consultant Colin Kelly shares some opinions on the row involving Spanish Football Federation President Luis Rubiales and the controversial statement the organisation issued in his defence.2023-09-0102 minPowerful Communication PodcastLessons from the Luis Rubiales Kiss RowComsteria founder and crisis communications consultant Colin Kelly shares some opinions on the row involving Spanish Football Federation President Luis Rubiales and the controversial statement the organisation issued in his defence.2023-09-0102 minPowerful Communication PodcastWhy communications professionals should get to know colleagues in ITOne of the biggest issues I encounter when talking with PR, comms and marketing professionals is the complaint that the rest of the organisation doesn't understand what they do. Guess what...that's your fault not theirs! I'm being cruel. Perhaps both sides have a responsibility. Listen to this and get in touch if your organisation needs help with #powerfulcommunication from presentation skills training, to video production, podcasts, PR and crisis comms...Comsteria is ready to work with you.2023-08-1803 minPowerful Communication PodcastWhy communications professionals should get to know colleagues in ITOne of the biggest issues I encounter when talking with PR, comms and marketing professionals is the complaint that the rest of the organisation doesn't understand what they do. Guess what...that's your fault not theirs! I'm being cruel. Perhaps both sides have a responsibility. Listen to this and get in touch if your organisation needs help with #powerfulcommunication from presentation skills training, to video production, podcasts, PR and crisis comms...Comsteria is ready to work with you.2023-08-1803 minPowerful Communication PodcastTransparency in internal comms: How much is too much information?Colin Kelly from Comsteria - the powerful communication specalist - shares some thoughts on how much information our businesses should be sharing with staff. We're living in an era of ultra-transparency, where staff have an expectation you're telling them EVERYTHING. Where do you draw the line? And what are the implications? Listen now and visit us online to find out more about our media training, communications strategy and video production services. www.comsteria.co.uk 2023-08-0705 minPowerful Communication PodcastTransparency in internal comms: How much is too much information?Colin Kelly from Comsteria - the powerful communication specalist - shares some thoughts on how much information our businesses should be sharing with staff. We're living in an era of ultra-transparency, where staff have an expectation you're telling them EVERYTHING. Where do you draw the line? And what are the implications? Listen now and visit us online to find out more about our media training, communications strategy and video production services. www.comsteria.co.uk 2023-08-0705 minPowerful Communication PodcastAre you setting goals? Or are you putting limits on your success?This #powerfulcommunication podcast from Comsteria is inspired by something Ange Postecoglou said just before he left Celtic earlier this summer. Have a listen and get in touch if your business or comms team needs our help! From media training, video, podcasts and presentation skills..to crisis comms, strategy and social media - we can put together the support you need.2023-07-2105 minPowerful Communication PodcastAre you setting goals? Or are you putting limits on your success?This #powerfulcommunication podcast from Comsteria is inspired by something Ange Postecoglou said just before he left Celtic earlier this summer. Have a listen and get in touch if your business or comms team needs our help! From media training, video, podcasts and presentation skills..to crisis comms, strategy and social media - we can put together the support you need.2023-07-2105 minPowerful Communication Podcast2 media outlets you should get familiar with.Rule number 1 of better relationships with the media - consume more media. Comsteria's media trainer Colin Kelly discusses 2 new outlets he thinks you should get familiar with. Visit our website for more #powerfulcommunication and media relations advice.2023-06-0602 minPowerful Communication Podcast2 media outlets you should get familiar with.Rule number 1 of better relationships with the media - consume more media. Comsteria's media trainer Colin Kelly discusses 2 new outlets he thinks you should get familiar with. Visit our website for more #powerfulcommunication and media relations advice.2023-06-0602 minPowerful Communication PodcastMedia strategy advice for the Scottish GovernmentI think the Scottish Government needs to up its game when it comes to dealing with the media around the Scottish Parliament right now. Some of this advice will help other organisations dealing with hostile journalists. If you need media training or crisis communications advice, get in touch with Colin Kelly at Comsteria by calling 0141 628 8228 or visit www.comsteria.co.uk2023-05-1909 minPowerful Communication PodcastMedia strategy advice for the Scottish GovernmentI think the Scottish Government needs to up its game when it comes to dealing with the media around the Scottish Parliament right now. Some of this advice will help other organisations dealing with hostile journalists. If you need media training or crisis communications advice, get in touch with Colin Kelly at Comsteria by calling 0141 628 8228 or visit www.comsteria.co.uk2023-05-1909 minPowerful Communication PodcastMedia training tip - the concessionHave you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there. Often these arguments are resolved when one or both parties realise what's actually happening. You think the issue is over an intepretation of the facts, but in some cases, what's really at stake is not so much what you've done but rather, how you've made the other party feel.2023-05-1205 minPowerful Communication PodcastMedia training tip - the concessionHave you ever had an argument with your partner where you start off arguing about something seemingly quite small and it then escalates? Previous issues from the past resurface and the whole thing ends up much bigger than you ever believed possible. You wonder how you got there. Often these arguments are resolved when one or both parties realise what's actually happening. You think the issue is over an intepretation of the facts, but in some cases, what's really at stake is not so much what you've done but rather, how you've made the other party feel.2023-05-1205 minPowerful Communication PodcastYour half assed blog is costing you businesshttps://www.comsteria.co.uk If you have a company blog, makes sure you use it! Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now. As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore. More on this - including a true story from the weekend - on the latest Comsteria #powerfulcommunication podcast.2023-05-0804 minPowerful Communication PodcastYour half assed blog is costing you businesshttps://www.comsteria.co.uk If you have a company blog, makes sure you use it! Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now. As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore. More on this - including a true story from the weekend - on the latest Comsteria #powerfulcommunication podcast.2023-05-0804 minPowerful Communication PodcastWhen will artificial intelligence and remote working make PR cheaper?Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You can keep up to date with us at Comsteria.co.uk. If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you. Comsteria.co.uk with our communications training and consultancy. Today I want to talk about artificial intelligence in small business and marketing and public relations. You know that it's not so much the reality that's...2023-04-2602 minPowerful Communication PodcastWhen will artificial intelligence and remote working make PR cheaper?Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You can keep up to date with us at Comsteria.co.uk. If you're interested in podcast or video production, Instagram Reels and Tik Tok or media relations training or crisis comms, then we're here for you. Comsteria.co.uk with our communications training and consultancy. Today I want to talk about artificial intelligence in small business and marketing and public relations. You know that it's not so much the reality that's...2023-04-2602 minPowerful Communication Podcast3 Ways To Share InformationColin Kelly has another Powerful Communication podcast. In this episode, we look at how your organisation might share information. You could take a technical approach where you share the root document. You might make it memorable, prioritising the information and perhaps building a mnemonic or 'chunking' it down into a rule of 3, or could you use emotion to get your point across? Have a listen and remember to subscribe to get all our future episodes as they're published. Find out more about Comsteria and how we can help you with media training, crisis...2023-03-3003 minPowerful Communication Podcast3 Ways To Share InformationColin Kelly has another Powerful Communication podcast. In this episode, we look at how your organisation might share information. You could take a technical approach where you share the root document. You might make it memorable, prioritising the information and perhaps building a mnemonic or 'chunking' it down into a rule of 3, or could you use emotion to get your point across? Have a listen and remember to subscribe to get all our future episodes as they're published. Find out more about Comsteria and how we can help you with media training, crisis...2023-03-3003 minPowerful Communication PodcastMedia Training Tip - Don't make cold, empty, defensive statements.Comsteria's media trainer Colin Kelly with some advice for larger businesses and political organisations facing hostile media coverage. Be sure to subscribe to this podcast for more #powerfulcommunication and visit the Comsteria website to see what we can do for your organisation. 2023-02-2006 minPowerful Communication PodcastMedia Training Tip - Don't make cold, empty, defensive statements.Comsteria's media trainer Colin Kelly with some advice for larger businesses and political organisations facing hostile media coverage. Be sure to subscribe to this podcast for more #powerfulcommunication and visit the Comsteria website to see what we can do for your organisation. 2023-02-2006 minPowerful Communication PodcastMedia training tip - what you need to know about the 'yes/no' trap.Comsteria's media trainer Colin Kelly explains one of the toughest questions you'll face in interviews - the 'yes/no' trap, and how you can deal with it.2023-02-0207 minPowerful Communication PodcastMedia training tip - what you need to know about the 'yes/no' trap.Comsteria's media trainer Colin Kelly explains one of the toughest questions you'll face in interviews - the 'yes/no' trap, and how you can deal with it.2023-02-0207 minPowerful Communication PodcastJeremy Hunt cup of coffee video - why is everyone laughing at him?UK Chancellor Jeremy Hunt is being widely ridiculed for a video he's published where he uses a cup of coffee to explain why inflation is rising. Comsteria's founder and media relations trainer Colin Kelly explain his take on this and the lessons your organisation can learn. For more advice on #powerfulcommunication visit us at www.comsteria.co.uk2023-01-1908 minPowerful Communication PodcastJeremy Hunt cup of coffee video - why is everyone laughing at him?UK Chancellor Jeremy Hunt is being widely ridiculed for a video he's published where he uses a cup of coffee to explain why inflation is rising. Comsteria's founder and media relations trainer Colin Kelly explain his take on this and the lessons your organisation can learn. For more advice on #powerfulcommunication visit us at www.comsteria.co.uk2023-01-1908 minPowerful Communication PodcastAdvice for working with a social media influencer for comms teams and small businesses.Comsteria works with more than 300 businesses every year, helping them communicate with power. Whether you're producing podcasts or videos, looking to write with clarity and personality or want to get your messages across in media interviews - we have the training and consultancy expertise to get the results you want. Call us today on (UK) 0141 628 8228 or visit www.comsteria.co.uk 2023-01-0306 minPowerful Communication PodcastAdvice for working with a social media influencer for comms teams and small businesses.Comsteria works with more than 300 businesses every year, helping them communicate with power. Whether you're producing podcasts or videos, looking to write with clarity and personality or want to get your messages across in media interviews - we have the training and consultancy expertise to get the results you want. Call us today on (UK) 0141 628 8228 or visit www.comsteria.co.uk 2023-01-0306 minPowerful Communication PodcastIs innovation part of your communications culture?Whether it's sending press releases, producing videos or a campaign on socia media, coming up with innovative new ways of talking about your work is very valuable. But how can you cultivate a culture of innovation in your comms team? It starts with making sure people aren't scared of making mistakes. Here are a few thoughts from Colin Kelly, media relations trainer at Comsteria.2022-12-0506 minPowerful Communication PodcastIs innovation part of your communications culture?Whether it's sending press releases, producing videos or a campaign on socia media, coming up with innovative new ways of talking about your work is very valuable. But how can you cultivate a culture of innovation in your comms team? It starts with making sure people aren't scared of making mistakes. Here are a few thoughts from Colin Kelly, media relations trainer at Comsteria.2022-12-0506 minPowerful Communication PodcastMedia training tip - the importance of setting concrete goals.Nothing stifles a comms team like constant day-to-day firefighting. It's refreshing to get the team together, set some proper goals and go about achieving them with determination and focus. In one recent media training session delivered by my business, Comsteria Limited, we were discussing pitching stories to the media when one participant commented that 'you win some you lose some'. This of course is true. But we don't need to sit back and accept our fate. We can be proactive - take on specific battles and make absolutely sure we win them. It's...2022-11-2809 minPowerful Communication PodcastMedia training tip - the importance of setting concrete goals.Nothing stifles a comms team like constant day-to-day firefighting. It's refreshing to get the team together, set some proper goals and go about achieving them with determination and focus. In one recent media training session delivered by my business, Comsteria Limited, we were discussing pitching stories to the media when one participant commented that 'you win some you lose some'. This of course is true. But we don't need to sit back and accept our fate. We can be proactive - take on specific battles and make absolutely sure we win them. It's...2022-11-2809 minPowerful Communication PodcastNicola Sturgeon talks NHS, Michael Gove tries to keep control - media training advice from Comsteria.Comsteria delivers the UK's most relevant media relations training. We know modern audiences and journalists will rip the piss out you if you try to evade basic lines of questioning. We know the tricks journalists use to make stories seem bigger and more sensational than they really are. And we can teach you, and help you practice the techniques to keep you safe. Get in touch today to discuss our media relations training courses. Whatever your level of experience and however hostile you expect the interviews to be - we'll build...2022-11-2406 minPowerful Communication PodcastNicola Sturgeon talks NHS, Michael Gove tries to keep control - media training advice from Comsteria.Comsteria delivers the UK's most relevant media relations training. We know modern audiences and journalists will rip the piss out you if you try to evade basic lines of questioning. We know the tricks journalists use to make stories seem bigger and more sensational than they really are. And we can teach you, and help you practice the techniques to keep you safe. Get in touch today to discuss our media relations training courses. Whatever your level of experience and however hostile you expect the interviews to be - we'll build...2022-11-2406 minPowerful Communication PodcastHow the history of the commercial internet can help us understand how to get started with the Metaverse.Comsteria's Colin Kelly is your trusted guide for the Metaverse and NFTs (digital collectables). Listen to the Powerful Communication podcast for regular insight and updates into this fast moving (and heavily hyped!) immersive internet of the future. Colin has recently delivered highly engaging, jargon free introductory in person talks and remote webinars on this topic for clients including the Chartered Institute Of Public Relations and the Department Of International Trade. Subscribe to this podcast for more Metaverse content soon, along with other discussion topics of interest to business owners and communications professionals. 2022-11-0202 minPowerful Communication PodcastHow the history of the commercial internet can help us understand how to get started with the Metaverse.Comsteria's Colin Kelly is your trusted guide for the Metaverse and NFTs (digital collectables). Listen to the Powerful Communication podcast for regular insight and updates into this fast moving (and heavily hyped!) immersive internet of the future. Colin has recently delivered highly engaging, jargon free introductory in person talks and remote webinars on this topic for clients including the Chartered Institute Of Public Relations and the Department Of International Trade. Subscribe to this podcast for more Metaverse content soon, along with other discussion topics of interest to business owners and communications professionals. 2022-11-0202 min
Powerful Communication PodcastKanye West, Adidas and the dangers of brands working with celebrities.Adidas has dropped Kanye West and his Yeezy line of shoes. In this episode of Comsteria's #powerfulcommunication podcast, Colin Kelly looks at the lessons for brands working with celebrities on endorsement deals, as well as smaller businesses who might be working with influencers. To find out how Comsteria can help your business or comms team, visit us online at www.comsteria.co.uk2022-10-2508 minPowerful Communication PodcastKanye West, Adidas and the dangers of brands working with celebrities.Adidas has dropped Kanye West and his Yeezy line of shoes. In this episode of Comsteria's #powerfulcommunication podcast, Colin Kelly looks at the lessons for brands working with celebrities on endorsement deals, as well as smaller businesses who might be working with influencers. To find out how Comsteria can help your business or comms team, visit us online at www.comsteria.co.uk2022-10-2508 min
Powerful Communication PodcastIntroduction To The Metaverse: Episode 1 - AvatarsIn this special episode of the Comsteria podcast, Colin Kelly explores the potential of a more immersive internet of the future and share some ideas regarding how we might choose to represent ourselves online. Want to know more about The Metaverse, NFTs and cryptocurrency? Join our live, jargon free webinar coming soon. Find out more at the Metaverse page on the Comsteria website.2022-07-1613 minPowerful Communication PodcastIntroduction To The Metaverse: Episode 1 - AvatarsIn this special episode of the Comsteria podcast, Colin Kelly explores the potential of a more immersive internet of the future and share some ideas regarding how we might choose to represent ourselves online. Want to know more about The Metaverse, NFTs and cryptocurrency? Join our live, jargon free webinar coming soon. Find out more at the Metaverse page on the Comsteria website.2022-07-1613 minPowerful Communication PodcastMedia Training Advice - Ask journalists what they're going to ask you.Comsteria delivers the UK' smost relevant media relations training. Follow this podcast for regular tips and tricks to get your point across with clarity and personality in TV, radio and newspaper interviews. Visit us online for more. www.comsteria.co.uk 2022-05-2303 minPowerful Communication PodcastMedia Training Advice - Ask journalists what they're going to ask you.Comsteria delivers the UK' smost relevant media relations training. Follow this podcast for regular tips and tricks to get your point across with clarity and personality in TV, radio and newspaper interviews. Visit us online for more. www.comsteria.co.uk 2022-05-2303 min