Shows
Higher Ed Demand Gen PodcastEp.97: The Power of Higher Ed Branding & How That Can Lead To Double Digit Growth // Higher Ed Demand Gen - Meloney LinderIf you are not focusing on your institution’s branding, then you are missing out on tons of potential students.
Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding!
That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that.
Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-0730b96/
2024-07-1624 minHigher Ed Demand Gen PodcastEp.96: How To Re-Engineer Anti-Melt Campaigns & Recruiting International Students Successfully - Scott Cline & Shiraz ChavanSummer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID.
What changes and tactics are higher ed institutions taking to tackle this issue?
This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully.
Connect with Scott on Linkedin: https://www.linkedin.com/in/scottcline/
Connect with Shiraz on Linkedin: https://www.linkedin.com/in...
2024-07-0936 minHigher Ed Demand Gen PodcastEp.95: How IT & Student Affairs Join Forces To Create A Better Student Experience // Higher Ed Demand Gen - Paul SchantzHigher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential.
But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department.
That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line.
Let us know what you think of this episode.
Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/
2024-06-2637 minHigher Ed Demand Gen PodcastEp.94: How To Retain Student Interest Through Summer // Higher Ed Demand Gen - WebinarLearn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing.
We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue.
Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/
Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/
2024-06-1849 minHigher Ed Demand Gen PodcastEp.93: Practical Advice For Smaller & Regional Institutions // Higher Ed Demand Gen - Bart CaylorWhat makes your university one of a kind? And are you actually communicating that through your website and marketing efforts?
Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution.
Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed.
Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/
2024-05-2131 minHigher Ed Demand Gen PodcastEp.92: Why Higher Ed Marketing NEEDS To Be A Part of the Strategic Planning // Higher Ed Demand Gen - Megan HortonMegan Horton is the Interim AVP of Brand Management at Oklahoma State University.
She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents.
We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College.
Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/
2024-05-1425 minHigher Ed Demand Gen PodcastEp. 91: What to Do in the First Year as Director of Marketing & New Media // Higher Ed Demand Gen - Brian WetherbyBrian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.
But what do you do in such a new position? And what exactly is New Media?
Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.
Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/
2024-05-0729 minHigher Ed Demand Gen PodcastEp.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David PoteetLearn more about how to create a better experience for both your students and admin on your website on this week’s episode.
Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.
In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.
Connect with Robynne Lofton: https://www.li...
2024-04-3030 minHigher Ed Demand Gen PodcastEp.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen StockhamWith over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.
Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.
Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/
2024-04-2349 minHigher Ed Demand Gen PodcastEp.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth OdellSeth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries.
We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to.
Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/
2024-04-1632 minHigher Ed Demand Gen PodcastEp.88: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen StockhamWith over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.
Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.
Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/
2024-04-0949 minHigher Ed Demand Gen PodcastEp.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy HarpoolMeet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University.
We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of!
Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/
2024-04-0233 min
Higher Ed Storytelling University#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3DMy guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts.Shiro shares insights on the communication channels students prefer, the importance of virtual tours, addressing students' enrollment fears, and leveraging commencement to capture compelling student stories. If you want to make more data-informed decisions in your higher ed marketing, this episode is for you.Key Takeaways:Students prefer email communication (45...
2024-03-2740 minHigher Ed Demand Gen PodcastEp.86: Success Strategies for Enrollment During FAFSA Changes // Higher Ed Demand Gen - Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt DircksThis is from our live webinar discussing the strategies enrollment can take during these FAFSA changes.
Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events.
Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.
2024-03-2649 minHigher Ed Demand Gen PodcastEp.85: When to bring PPC in-house & Marketing For A Business School // Higher Ed Demand Gen - Brian ConnellyAs a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial.
However, when does it stop being worth the additional fees and instead marketing should be brought in house?
We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024.
Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/
2024-03-1927 minHigher Ed Demand Gen PodcastEp.84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline// Higher Ed Demand Gen - Cynarah A.The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times?
What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION.
Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/
2024-03-1239 minHigher Ed Demand Gen PodcastEp.83: Building A Sense of Belonging for Prospective Students // Higher Ed Demand Gen - Kate CoffmanFAFSA has gone through changes over the years, and it’s recently come to a head.
So how can we as higher ed professionals deal with this hurdle for prospective students?
We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions.
Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/
2024-03-0529 minHigher Ed Demand Gen PodcastEp.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John AzoniOur guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency.
They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries.
Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast.
Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni/
2024-02-2036 minHigher Ed Demand Gen PodcastEp.81: Uplifting your University Brand & 2024 Higher Ed Marketing Bets // Higher Ed Demand Gen - Timm BaldwinAs a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle.
We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024.
Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/timmbaldwin/
2024-02-1337 minHigher Ed Demand Gen PodcastEp.80: Higher Ed Social in 2024: What’s Next // Higher Ed Demand Gen - Nikki Sunstrum, Andrew Cassel, Andrew SognThis is from our Webinar where we discuss the future of social media marketing in Higher Ed.
We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!
2024-02-0656 minHigher Ed Demand Gen PodcastEp.79: Improving the Student Journey From Inquiry to Enrollment // Higher Ed Demand Gen - Rustam IraniWith over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions.
He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts.
Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani/
2024-01-3026 minHigher Ed Demand Gen PodcastEp.78: Saving the World Through Agriculture & Making Your College Stand Out // Higher Ed Demand Gen - Tim SenftTim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS).
He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%!
Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024/
2024-01-2324 minHigher Ed Demand Gen PodcastEp.77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning // Higher Ed Demand Gen - Anne PetersWith over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance.
We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas, San Antonio.
Connect with Anne Peters on Linkedin: https://www.linkedin.com/in/anneconawaypeters/
2024-01-1637 minHigher Ed Demand Gen PodcastEp.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison TurcioOur guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College.
At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies.
In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights.
Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio/
2024-01-0924 minHigher Ed Demand Gen PodcastEp. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin SejpalFor over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets.
Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R.
Connect with Kin Sejpal on Linkedin: https://www.linkedin.com/in/kinnarisejpal/
2023-12-2642 minHigher Ed Demand Gen PodcastEp. 74: The Coach Prime Effect on University Advancement // Higher Ed Demand Gen - Maria KuntzMaria Kuntz is the Communications Director at University of Colorado Boulder.
We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years.
Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/
2023-12-1929 minHigher Ed Demand Gen PodcastEp. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer SchuferJoining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer
Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos.
Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/
2023-12-1229 minHigher Ed Demand Gen PodcastEp. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla EdmondMyla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills.
With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos.
This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills.
Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/
2023-11-3023 minHigher Ed Demand Gen PodcastEp. 71: How To Be A Campus Where People ACTUALLY Want To Work // Higher Ed Demand Gen - Eddie FrancisEddie Francis is a brand strategist, award-winning broadcaster, and speaker.
With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces.
Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution?
Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/
2023-11-3020 minHigher Ed Demand Gen PodcastEp. 70: Improving Retention Rates Up to 83% // Higher Ed Demand Gen - Jody OwenJody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.
Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.
Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/
2023-11-3026 minHigher Ed Demand Gen PodcastEp.68: Breaking Down Silo Campuses // Higher Ed Demand Gen - Chantell CosnerChantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors.
We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success.
Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/
2023-11-3037 minHigher Ed Demand Gen PodcastEp.66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen - Andrew SognWith over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media.
As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key.
By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from the rest.
Connect with Andrew Sogn on Linkedin: https://www.linkedin.com/in/andrew-sogn/
2023-11-3038 minHigher Ed Demand Gen PodcastEp. 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management // Higher Ed Demand Gen - Sarah McMasterSarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College.
With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges.
Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/
2023-11-3038 minHigher Ed Demand Gen PodcastEp. 63: Student Success Solutions: Retention and Persistence // Higher Ed Demand Gen - Aaron Basco, Gil Rogers, John AndrickWith the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have.
So what are some of the strategies that you can implement on your campus to help combat this issue?
On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.
2023-11-3051 minHigher Ed Demand Gen PodcastEp.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip SmithIs Video the key to success in marketing?
Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students.
Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%.
However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing.
I hope you enjoy our conversation with Philip Smith on the role of video...
2023-11-3020 minHigher Ed Demand Gen PodcastEp.61: Everything You NEED To Know About Creating Student Experiences // Higher Ed Demand Gen - Dustin RamsdellIn today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them.
This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff.
We discuss this and other tools for success in Higher Ed with Dustin Ramsdell.
Connect with Dustin...
2023-11-3025 minHigher Ed Demand Gen PodcastEp. 60: Improving 1st Year Experience & Student Retention // Higher Ed Demand Gen - Nii AbrahamsFirst-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being.
Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom.
Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year...
2023-11-2933 minHigher Ed Demand Gen PodcastEp. 59: How To Prepare For The Removal Of Affirmative Action // Higher Ed Demand Gen - Jonathan MartinThe Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed?
How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now?
We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast.
Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/
2023-11-2924 minHigher Ed Demand Gen PodcastEp. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell ForbesShamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process.
In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus.
As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them.
Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/
Learn more about Concept3D's solutions for higher ed at Concept3d.com
2023-11-1731 minHigher Ed Demand Gen PodcastEp. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita
With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed.
Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement.
Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/
2023-11-1651 minHigher Ed Demand Gen PodcastEp. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate YoungKate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’.
Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms.
We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast.
Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/
2023-11-1626 minHigher Ed Demand Gen PodcastEp. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris AlexanderAs the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact.
Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses.
In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little...
2023-10-0439 minHigher Ed Demand Gen PodcastEp.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie PhillipsCarrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.
With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape.
Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
2023-07-0429 minHigher Ed Demand Gen PodcastEp.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum
Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years!
In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like.
Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/
https://socialmedia.umich.edu/yearbook/
2023-06-2746 minHigher Ed Demand Gen PodcastEp. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/
2023-06-2036 minHigher Ed Demand Gen PodcastEp.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris
Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years!
In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students can lead to higher retention rates at your school.
Connect with Renea Morris on Linkedin: https://www.linkedin.com/in/reneamorris/
2023-06-1329 minHigher Ed Demand Gen PodcastEp.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew CasselIn just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage.
But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus.
In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.linkedin.com/in/abcassel/
2023-05-3035 minHigher Ed Demand Gen PodcastEp.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick
John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation.
We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more.
Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandrick/
2023-05-2332 minHigher Ed Demand Gen PodcastEp.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell
2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper.
So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI?
Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal.
Connect with Kyle Campbell on Linkedin: https://www.linkedin.com/in/kyledavecampbell/
AI tools di...
2023-05-1649 minHigher Ed Demand Gen PodcastEp.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman
Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates.
Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately.
I hope you enjoy this episode of the Higher Ed Demand Gen Podcast.
Connect with Joel on Linkedin: https://www.linkedin.com/in/joelgoodman/
2023-05-1040 minHigher Ed Demand Gen PodcastEp.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.
This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.
Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?
In this episode, we talk all that and more!
Connect with...
2023-05-0244 minHigher Ed Demand Gen PodcastEp.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini
With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing.
In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own.
Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/
2023-04-2738 minHigher Ed Demand Gen PodcastEp. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’BanionCourtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years.How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students.Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.
2023-04-2527 minHigher Ed Demand Gen PodcastEp 46. Accessibility Mini series Episode 3: Maximizing Accessibility On Campus and Online Through UX/UI // Higher Ed Demand Gen - Terrill Thompson
Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students.
We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus.
And how marketing works with their IT group to create accessible material in all their projects.
We hope you enjoy this conversation between Shiro and Terrill on this special series on Accessibilty in Higher Ed.
2023-04-2437 minHigher Ed Demand Gen PodcastEp. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen - Ryan MorabitoIn this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions.
Here are some of the key takeaways from the episode:
Dashboards are a powerful tool for measuring and tracking key metrics. They can help you identify trends, track progress, and make informed decisions.
It's important to communicate effectively with leadership about your marketing goals and metrics. Dashboards...
2023-04-2020 minHigher Ed Demand Gen PodcastAccessibility Mini Serieis Episode 2 : Creating Inclusive Environments, Online and In Person - Jordan PrewittJordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars!
The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment by being inclusive with your events, digital and in person.
Connect with Jordan on LinkedIn -- https://www.linkedin.com/in/jordanprewittutk/
...
2023-04-1338 minHigher Ed Demand Gen PodcastAccessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design - Katie GrennellKatie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibility specialists beyond the disability services office in schools, and their experiences with accessibility offices in universities.
Connect with Katie on Linkedin -- https...
2023-04-1043 minHigher Ed Demand Gen PodcastEp. 42: NFTs and Moving Fast By Using Data // Higher Ed Demand Gen - Sol Nasisi
In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea!
Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and using data to inform decisions. We also discuss the challenges of demand generation in higher education, and how to overcome them.
If you're interested in learning more about how to generate demand for your higher education...
2023-04-0633 minHigher Ed Demand Gen PodcastEp. 41: The “Death of Inquiry” and Using Transparency in Marketing // Higher Ed Demand Gen - Mike Sklens
In this episode of the Higher Demand Gen Podcast, we talk with Mike Sklens of Syracuse University.
With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students.
Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and retain students.
Connect with Mike: https://www.linkedin.com/in/mikesklens/
Visit C...
2023-04-0424 minHigher Ed Demand Gen PodcastEp. 40: Innovating Higher Education for Non-Traditional Students // Higher Ed Demand Gen - Elliot Talbert GoldsteinIn this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional graduate students, while also connecting with the community and creating extension programs. He shares the importance of face-to-face learning and networking, as well as the division's focus on community and regional needs. The episode is...
2023-03-3128 minHigher Ed Demand Gen PodcastEp. 39: Amplifying Student Voices and Equitable Community Design // Higher Ed Engagement Strategies - Robert AndrewsThe Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and location to elevate the way businesses connect with their community.
In this particular episode, Shiro interviews Robert Andrews, the AVP of Admissions and Financial Aid at Duquesne University. They discuss various topics...
2023-03-2124 minHigher Ed Demand Gen PodcastEp. 38 Showcasing Student Work and Community-Led Design // Higher Ed Demand Gen - Eric CorrielIn this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all departments in the institution. This will result in a better website in the end. Viewers will learn valuable tips and insights on marketing in higher education and website management.
Connect with Eric Corriel: https://www.linkedin.com/in/ericcorriel/
2023-03-1225 minHigher Ed Demand Gen PodcastEp. 37 Collaborating for Success: Using Analytics to Inform Marketing Strategies // Higher Ed Demand Gen - Joshua CharlesIn this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals.
Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using...
2023-03-0934 min
Connected CampusGordon Boyes from Concept3D on The Higher Ed Geek PodcastIn this special crossover episode of the podcast, Dustin speaks with Gordon Boyes, CEO of Concept3D, on The Higher Ed Geek Podcast. Gordon talks about his work creating a strong digital presence for higher ed institutions across the country. He also explains why it is important to invest in this to attract more relevant and committed students. Find the full show notes here. Learn more at pathify.com. Subscribe and listen via Apple Podcasts, Stitcher, or Spotify. Music from YouTube Audio Library. Please leave a five-star review and s...
2023-03-0735 minHigher Ed Demand Gen PodcastEp. 36 Breaking Assumptions: Navigating Graduate Studies // Higher Ed Demand Gen - Dr. Kevin BradleyWelcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for resources to help them navigate the academic and professional worlds. He also discusses the successful workshop series that he spearheaded for the graduate school and shares his learnings around marketing and registration. Concept3D's mission to foster...
2023-03-0522 minHigher Ed Demand Gen PodcastEp. 35 The Power of Personalization and Visual Language in Higher Education Marketing // Higher Ed Demand Gen - Dom MonteIn this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of the institution. As a smaller school, Ursinus College's communication and marketing team services all departments, from admission marketing to alumni relations...
2023-02-2218 minHigher Ed Demand Gen PodcastEp. 34 Overcoming The Enrollment Cliff in Higher Ed // Higher Ed Demand Gen - Michael HornWelcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions on how to design programs, reach out to students, and ensure success and fit for both parties. Join us as we delve into...
2023-02-1618 minHigher Ed Demand Gen PodcastEp. 33 Storytelling & User Experience in Higher Education // Higher Ed Demand Gen - Danielle FordThe host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic excellence. Danielle also talks about her role as a digital content strategist, where she contributes to the university's narrative by creating compelling brand stories and marketing messages.
Connect with Danielle Ford: https://www.linkedin.com...
2023-02-0827 minHigher Ed Demand Gen PodcastEp. 32 Navigating the Challenges of Today's Enrollment Landscape // Higher Ed Demand Gen - Gil RogersWelcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to connecting students with opportunities for over 10 years. With a focus on demographic shifts, post-covid isolation challenges, and financial markets, this podcast is a must-listen for anyone working in higher education.
Connect with...
2023-02-0636 minHigher Ed Demand Gen PodcastEp. 31 Higher Ed Content Effectiveness // Higher Ed Demand Gen - Brian PiperThe Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working...
2023-01-1626 minHigher Ed Demand Gen PodcastEp. 30 Disability Inclusion on Campus in Higher Ed // Higher Ed Demand Gen - Ryan WilsonWelcome to the Higher Ed Demand Gen podcast, hosted by Concept3D. On this show, we explore topics in higher education marketing, focusing on creating and capturing demand. Our guest speaker, Ryan Wilson, founder and CEO of Team Trust Production, joins us to discuss how higher education can better market their accessibility and accommodations for students with disabilities. Tune in as we delve into the importance of transparency and how it can impact the future of education for all students.
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions....
2023-01-1223 minHigher Ed Demand Gen PodcastEp. 29 How To Give Higher Ed Students What They Need WHEN They Need It // Higher Ed Demand Gen - Erin StineErin Stine is a EdTech Partner | Creative Leader | Lifetime Explorer. Motimatic is higher ed’s marketing-for-good behavioral science company. They combine science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys. In this episode, Erin shares how her team helps Higher Ed Institutions leverage social media in the RIGHT way to nurture students in a way they want to learn and make the best decision.
Connect with Jarreth from St. Cloud State university in Minnesota on LinkedIn: https://www.linkedin.com/in/jjmartina94/
Welcome to the Hig...
2023-01-0921 minHigher Ed Demand Gen PodcastEp. 28 International Admissions and Recruitment in Higher Ed // Higher Ed Demand Gen - Jarreth Joshua MartinaIn this episode, we welcome Jarreth Joshua Martina, a higher education admissions expert with over a decade of experience in international recruitment. Join us as we delve into the world of international admissions and learn about the unique challenges and opportunities that come with recruiting students from around the globe. Jarreth will share insights on how to effectively market your institution to international students, navigate cultural differences, and overcome common obstacles in the admissions process. Whether you're new to international recruitment or a seasoned pro, you won't want to miss this thought-provoking conversation on the importance of diversity and...
2023-01-0120 minHigher Ed Demand Gen PodcastEp. 27 Digital Engagement & Video Storytellng In Higher Ed // Higher Ed Demand Gen - Mike GombitaMike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing. Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling.
Connect with Mike: https://www.linkedin.com/in/mikegombita/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to o...
2022-12-2125 minHigher Ed Demand Gen PodcastEp. 26 Creating Demand & Experiences in Higher Ed // Higher Ed Demand Gen - Melissa BradshawMelissa Bradshaw, former VP of Marketing at The Ohio State University now runs Digital at SimpsonScarborough. In this episode she shares more about the growing digital environments and avenues to connect with Students online.
Connect with Melissa: https://www.linkedin.com/in/mbradshaw19/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Visit Concept3D.com to learn mo...
2022-12-1925 minHigher Ed Demand Gen PodcastEp. 25 Social Media Trends for 2023 // Higher Ed Demand Gen - Kyle CampbellAre you passionate about content creation in Higher Ed? Listen to Kyle Campbell talk about building an audience online, untapped and effective channels, and content creators in this packed podcast!
Connect with Kyle: https://www.linkedin.com/in/kyledavecampbell/
Kyle is a the Founder of Education Marketer | Consultant, Speaker and Higher Education Marketing Strategist
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening...
2022-12-1438 minHigher Ed Demand Gen PodcastEp. 24 Social Media Trends for 2023 // Higher Ed Demand Gen - Lauren BentonIn this episode of Higher Ed Demand Gen, Lauren Benton from Mississippi State University gets tactical with social media strategies; and gives tips for 2023’s social media strategy.
Connect with Sam: https://www.linkedin.com/in/sammahra/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Visit Concept3D.com to learn more about our Interactive Maps, Localist Ev...
2022-12-0719 minHigher Ed Demand Gen PodcastEp. 23 Leading Away from Burnout // Higher Ed Demand Gen - Sam MahraFrom quiet quitting to the great resignation, employers have had it rough this past two years. Sam Mahra talks about how to make your employees happier and more productive without burning out!
Connect with Sam: https://www.linkedin.com/in/sammahra/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven...
2022-11-2916 minHigher Ed Demand Gen PodcastEp. 22 Scaling Student Recruitment with Technology // Higher Ed Demand Gen - Ray LutzkyYou don’t want to use a cookie cutter approach when it comes to recruiting students, but you also don’t have the resources to craft messages for individuals. This is where technology comes in. Ray Lutzky of Academic Partnerships shares his thoughts on OPMs and new and emerging technology in the higher ed space.
Connect with Ray: https://www.linkedin.com/in/lutzky/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See...
2022-11-2315 minHigher Ed Demand Gen PodcastEp. 21 Recruiting Students with Current Students // Higher Ed Demand Gen - Marty BennettAre you using current students to recruit future students? Marty Bennett shares his experience of leveraging students to recruit other students. Listen to all of his tips by clicking the link below!
Connect with Marty: https://www.linkedin.com/in/martybennett/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven int...
2022-11-1525 minHigher Ed Demand Gen PodcastEp. 20 Recruiting Students with Data // Higher Ed Demand Gen - Teege MettilleHow often do you make recruitment decisions off an assumption or a “feeling” that students might not want something at a particular time? Teege Mettille talks about how to recruit students with data, seeing where students are falling off the tracks, and making data models of your recruitment efforts.
Connect with Teege: https://www.linkedin.com/in/teege-mettille-91303376/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by l...
2022-11-1021 minHigher Ed Demand Gen PodcastEp. 19 Meeting Students Where They Are // Higher Ed Demand Gen - Stephen TomkielIt’s time to start thinking about how to recruit students that aren’t the typical college-going demographic. Stephen Tomkiel talks about meeting students where they are and how to communicate with lower-income students who might be unsure about college.
Connect with Stephen: https://www.linkedin.com/in/stephen-tomkiel-a1041389/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Visi...
2022-11-0823 minHigher Ed Demand Gen PodcastEp. 18 First Generation Students and Financial Resources // Higher Ed Demand Gen - Curt DircksIn this episode of Higher Ed Demand Gen, Curt Dirks speaks about his passion for first-generation students and the challenges they face, especially around financing their college.
Connect with Curt: https://www.linkedin.com/in/curt-dircks-ba28651b6/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Visit Concept3D.com to learn more about our Interactive Maps, Localist...
2022-11-0320 minHigher Ed Demand Gen PodcastEp. 17 Recruiting Marginalized Students and How to be a Great Leader // Higher Ed Demand Gen - DJ MenifeeAre you a leader in higher ed, or do you want to be? Listen to DJ Menifee talk about his passion for leadership and how he goes about leading a team to be successful and feel successful. Also, learn how to help marginalized students feel like they fit in your university.
Connect with DJ : https://www.linkedin.com/in/dj-menifee-51978063/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can...
2022-11-0130 minHigher Ed Demand Gen PodcastEp. 16 Social Capital in Higher Ed // Higher Ed Demand Gen - Vanessa BushPeopleGrove is mentorship, networking, career exploration, and job connections. And it’s made for everyone: students and alumni at any point in life.
Connect with Vanessa: https://www.linkedin.com/in/vanessabushmed/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions.
2022-10-2718 minHigher Ed Demand Gen PodcastEp. 15 The Last Push for Students // Higher Ed Demand Gen - Bobby GanduHave you noticed students are needing more time before deciding on the university? Bobby Gandu from Wichita State University talks about the struggles students have with their decision and the May 1st deadline.
Connect with Bobby: https://www.linkedin.com/in/bobbygandu/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create l...
2022-10-2422 minHigher Ed Demand Gen PodcastEp. 14 Preparing for the Enrollment Cliff // Higher Ed Demand Gen - Adam StoltzHow are you preparing for the enrollment cliff? Listen to Adam Stoltz from the University of Idaho as he shares his strategy for the enrollment cliff, the combination of marketing and recruitment, and how he broke his school’s enrollment record these past two years.
Connect with Adam: https://www.linkedin.com/in/adamstoltz/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of...
2022-10-1822 minHigher Ed Demand Gen PodcastEp. 13 Refining the Recruitment Process by Being Recruited // Higher Ed Demand Gen - Tom Voller-BerdanHave you ever “secret shopped” universities? Have you had a child recently go through the recruitment process? Tom Voller-Berdan shares his experiences of secret shopping universities and got to experience recruitment first hand with his daughter. His findings changed his outreach.
Connect with Tom: https://www.linkedin.com/in/tom-voller-berdan-646a1380/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
2022-10-1636 minHigher Ed Demand Gen PodcastEp. 12 Marketing a Small Private School // Higher Ed Demand Gen - Mary Beth MarksDo you have a content marketing plan for your university? Are you curious about the fastest way to boost your University’s SEO? Do you know how to create 2 way communication with your leads? Mary Beth Marks from The University of the Pacific speaks on all these and more in this episode of Higher Ed Demand Gen.
Connect with Mary: https://www.linkedin.com/in/mbam1/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are rel...
2022-10-1326 minHigher Ed Demand Gen PodcastEp. 11 Marketing an Online University // Higher Ed Demand Gen - Lauren LandryHow do you market an online university? How do you maintain the branding of your University, but give your college a distinct voice? How do you make an online community? Listen in to Lauren Landry of Harvard Business Online as she goes over these problems and the lessons she’s learned solving them!
Connect with Lauren: https://www.linkedin.com/in/laurlandry/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what yo...
2022-10-0524 minHigher Ed Demand Gen PodcastEp. 10 Leading a Group of Creatives // Higher Ed Demand Gen - Lindsay NyquistListen to Lindsay Nyquist talks about her road to leadership and how she leads a group of marketing and communication creatives in Higher Ed. In this podcast, Lindsay speaks about her experience overtaking major branding changes to her university and tackling the transition to work from home for her and her team.
Connect with Lindsay: https://www.linkedin.com/in/lindsaynyquist/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you...
2022-10-0221 minHigher Ed Demand Gen PodcastEp. 9 Gen Zoom and their Recruitment Challenges // Higher Ed Demand Gen - Cassy Tefft de MuñozIn this episode, Cassy Tefft de Muñoz from Michigan Tech details the new generation — Gen Zoom! Gen Zoom is the generation that’s most recent developments are on Zoom, and what that means for your admissions marketing.\
Connect with Cassy: https://www.linkedin.com/in/cassytefft/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps...
2022-09-2634 minHigher Ed Demand Gen PodcastEp. 8 Adapting In-Person and Virtual Campus Tours // Higher Ed Demand Gen - Julee MitslerListen to Lindenwood University's Assistant VP of Communications, Julee Mitsler, as she speaks about campus visits, virtual tours, virtual solutions, and CIVSA! In this episode of Higher Ed Demand Gen, Julee talks about her journey to find the best virtual campus tour solution and how a team of students may have created just that for her school.
Connect with Julee: https://www.linkedin.com/in/julee-mitsler-m-a-63057755/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are...
2022-09-2218 minHigher Ed Demand Gen PodcastEp. 7 Virtual Engagement For Students // Higher Ed Demand Gen - Ethan PenlandIn this episode, Ethan details how over the last ten years there has been a shift in the recruitment process which tends to treat students as numbers rather than names, and how this has created a less individualized and engaging experience throughout the recruitment process. Ethan explains how Virtual Engagement is and will continue to be a vital tool in the student recruitment process as it serves as the first point of contact for students, allows institutions to begin meaningful conversations, and is a more accessible opportunity than campus visits. He provides some great statistics to show how virtual...
2022-09-1926 minHigher Ed Demand Gen PodcastEp. 6 Why campus visits are like a “First Date” and how you build a stellar team visitor center team // Higher Ed Demand Gen - Garrett SpradlinCampus visits are arguably the most important step in educating a student to commit to a school. In this episode, Garrett Spradlin covers everything we need to know about
Connect with Garrett: https://www.linkedin.com/in/garrett-spradlin-a72982a6/
Concept 3D Website: https://concept3d.com/
Arapahoe Community College https://www.arapahoe.edu/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by l...
2022-09-1228 minHigher Ed Demand Gen PodcastEp. 5 Creating lifelong relationships in Higher Ed // Higher Ed: Demand Gen - Kamilah HeslopPhilanthropy and the value behind it means everything for Kamilah Heslop. Learn why she is so passionate about it and how she using that power to her success at North Carolina State University.
Connect with Kamilah: https://www.linkedin.com/in/kamilahheslop/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
2022-09-0524 minHigher Ed Demand Gen PodcastEp. 4 How To Market A Small University // Higher Ed: Demand Gen - Joshua AuerbachAre you finding yourself in charge of marketing a small university? Or are you just curious how to do it? Listen to Joshua Aurebach explain the challenges and triumphs of marketing a small university.
Connect with Joshua Auerbach: https://www.linkedin.com/in/joshuamauerbach/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of...
2022-08-2927 minHigher Ed Demand Gen PodcastEp. 3 Alumni Marketing // Higher Ed: Demand Gen - Martin SickafooseAre you curious about how to boost your alumni marketing department? Interested in being an alumni marketer yourself, but don't know how or where to start? This video podcast is for you! Check out our other Higher Ed: Demand Gen Live by checking out our profile!
Connect with Yeprem: https://www.linkedin.com/in/martsickafoose/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now...
2022-08-2231 minHigher Ed Demand Gen PodcastEp. 2 How to Market a Law School // Higher Ed: Demand Gen - Ashley GolledgeListen to McGeorge School of Law's marketer, Ashley Golledge, talk about how she markets a law university.
Connect with Ashley: https://www.linkedin.com/in/ashleygolledge/
https://law.pacific.edu/law
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage...
2022-08-1525 minHigher Ed Demand Gen PodcastEp. 1 LA Pierce Community College and Gen Z // Higher Ed: Demand Gen - Yeprem P. DavoodianWelcome to the Concept3D Higher Ed Demand Gen Podcast!
In today's episode we learn Why Community Colleges are perfect for Gen Z and How LA Pierce shifts with the savviness of Gen Z by measuring engagement through unique channels.
Connect with Yeprem: https://www.linkedin.com/in/yeprem-p-davoodian-60759313/
LA Pierce College: https://www.piercecollege.edu/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders...
2022-08-0323 min