Shows
Boutique Fitness Marketing PodcastHow I Really Work with ClientsI'm closing the season by discussing websites on the final episode of season two of the Boutique Fitness Marketing Podcast. This is my favorite topic (of course!), and I wanted to ensure you all know how to work with my web design agency Pixality Design and me. For this episode, I’m welcoming Pixality Design’s project manager, Liz Strong, to the show! Liz has worked for me for over six years and is the one who keeps all the admin things and file organization running smoothly so I can focus on client projects. She’s the a...2025-03-0532 min
Boutique Fitness Marketing PodcastEmail Marketing Trends with Catalina ZbarOn this episode of the Boutique Fitness Marketing show, we’re talking about email marketing trends for studios in 2025—what’s in and out— and how studio owners can use email and texting to better connect with their clients and grow their businesses. Today’s guest is Catalina Zbar, founder of Telomere Consulting, a marketing agency and business consultancy that’s helped hundreds of boutique studios—from yoga to HIIT to sauna studios—grow and thrive. We chat about the strategies that are working now, tools to simplify your marketing efforts, and even a few trends on the hor...2025-02-2639 min
fitSpot GuruEpisode 277: Spring Cleaning for Your Fitness Business: Refreshing Policies & ProceduresWhat We Cover In This Episode: Why Spring is the perfect time to review and refresh your business operations [0:23] How updating your contracts and waivers will ensure you're legally protected and aligned with industry best practices [8:39] The way that clear policies on late cancellations, no-shows, and general studio etiquette will create a smoother, more professional experience for everyone [11:25] Actionable strategies for streamlining studio operations for peak efficiency [12:48] The importance of simplifying onboarding and member communication and the benefits you’ll see as a result of doing this [14:30] A r...2025-02-2024 min
Boutique Fitness Marketing PodcastChoosing the Right Studio Scheduling Software with Nick HaleOn this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change. Today’s guest is Nick Hale, CEO and co-founder of fitDEGREE, a scheduling platform designed for class-based fitness businesses. If you’ve ever felt overwhelmed by choosing the right studio scheduling software – which I think every studio owner can relate to – this episode is for you. A little bit about Nick: As the CEO and co-fo...2025-02-1941 min
Boutique Fitness Marketing PodcastMaking Customer Experience your Competitive Edge with Chris Stevenson and Marisa Hoff Great marketing doesn’t always come from branding, social media or SEO—it starts with how you treat your customers. In this episode, we’re diving into why customer support is an excellent marketing strategy you might be overlooking and how you can use it to build loyalty, boost retention, and attract more members to your studio. Our guests are Chris Stevenson and Marisa Hoff, owners of The Empower Group. Together, Chris and Marisa own and operate an award-winning health club, and they help others do the same. A little bit about Chris and Mar...2025-02-1247 min
Boutique Fitness Marketing PodcastWhat your studio manager wishes you knew with Staci AldenIn this episode of the Boutique Fitness Marketing Podcast, we’re diving into how to support your studio manager and set them—and your business—up for success. Our guest is the incredible Staci Alden, a consultant and strategic planner dedicated to helping fitness managers and studio operators elevate their teams, programs, and systems. If you’re ready to empower your studio manager, boost your team’s communication, and make your studio run like a dream, you’re in for a treat. A little bit about Staci: Staci brings a wealth of experience...2025-02-0537 min
Boutique Fitness Marketing PodcastMarketing on a Budget with Christa GurkaOn this episode of The Boutique Fitness Marketing Podcast, we’re talking about something every small business owner can relate to: marketing on a budget and how to make every dollar count. Our guest is Christa Gurka, founder and CEO of Pilates in the Grove in Miami, a multi-location boutique studio that combines Pilates and physical therapy. If you’ve ever felt like you’re throwing money at random tactics and hoping something sticks or are trying to decide what to spend your limited marketing budget on, this episode is for you. A little b...2025-01-1554 min
Boutique Fitness Marketing PodcastMarketing Personal Training with Lawrence NealIn this episode, we’re diving into marketing personal training including lead generation, pricing, and sales for personal trainers, specifically those running appointment-based fitness businesses. I’m sitting down with Lawrence Neal, founder of High-Intensity Business and host of the High-Intensity Business Podcast. If you’re a trainer struggling to attract the right clients and ready to level up your personal training business, this episode is for you! A little bit about Lawrence: Lawrence has helped hundreds of HIT—that’s HIT with one I (High-Intensity Training)— business owners make more money through s...2025-01-0856 min
Boutique Fitness Marketing PodcastBuilding a Studio that Sells with Mitch McGinley and Kristin Abel In this episode of The Boutique Fitness Marketing Podcast, we’re diving into a topic every studio owner should have on their radar: building a studio that sells. For this episode, I’m thrilled to be joined by two incredible friends and experts from Boutique Fitness Broker who specialize in helping fitness studio owners navigate the selling process. During our discussion, we get into what makes a studio attractive to buyers, the marketing strategies that can boost your studio’s value, and the biggest mistakes to avoid when preparing to sell. If you’ve ever wo...2025-01-0151 min
Boutique Fitness Marketing PodcastMarketing Fitness Retreats with Jennifer PahlRetreats are more than just a fun getaway—they’re an opportunity to deepen your community connections, create unforgettable experiences, and give your revenue a significant boost. But making them profitable and filling those spots? That’s where things get tricky. To help us unpack it all, I’m thrilled to welcome back a very special guest: Jennifer Pahl! Jen is a Certified mindbody Business Consultant, yoga studio owner, and retreat expert with over a decade of experience in boutique fitness. Since opening Twist Yoga in 2013, Jen has hosted retreats in stunning destinations and knows firsthan...2024-12-1854 min
Boutique Fitness Marketing PodcastFitness Brand Design with Olivia AugustAre you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio. A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality’s clients. Not only do I admire the creativity and quality of Olivia’s designs, but one of the things I appreciate most about working with her is her approach to brand...2024-12-1142 min
Boutique Fitness Marketing PodcastMoney Matters: Growth vs Scale with Nina IsraelWhat’s one topic every business owner knows they should focus on but often finds overwhelming? The concept of financial wellness for fitness studios. For this episode, we have the perfect guest to guide us through it: Nina Israel, founder of Taryn Financial. A little bit about Nina: With over 25 years of experience, Nina takes a holistic approach to financial well-being for boutique fitness studio owners. She’s seen everything from bags full of crumpled receipts to clients who feel completely lost on where their money’s going – and she’s here to tell...2024-12-0444 min
Boutique Fitness Marketing PodcastRetention Sales + AI with Chris Appiah & Stephanie Breaux BradleySales and marketing go hand in hand, and last season, on episode seven (Sales Process Industry Secrets), we talked to Chris Appiah and Stephanie Breaux Bradley from The Sales Arms. It was a great episode, all about sales and new clients. During that episode, we were a little short on time and didn’t get to talk much about retention marketing tools but then AI hit us all hard this year, sneaking into every tool we use, so I wanted to have them back on for another conversation. A little bit about Chris: Chri...2024-11-2751 min
Boutique Fitness Marketing PodcastPro Tips for Studio Photo Shoots with Monika NormandPhotos are crucial for how you present your studio online. On your website, in your Google business profile, on social media…they give prospects researching fitness options that all-important first impression. With every web design project I do, photo selection is one of the hottest topics, and websites always turn out better when there’s a great studio photo shoot. For today’s episode, I’m excited to welcome Monika Normand to the show. A little bit about Monika: Monika Normand is a Dallas-based creative director and brand photographer specializing in vibrant, authentic...2024-11-2045 min
Boutique Fitness Marketing PodcastTeacher Training is Good Marketing with Suzy LeviWelcome back, studio owners. If you’ve ever considered adding an instructor training program to your studio’s offerings, this episode is for you. Today, we’re talking with Suzy Levi of Defining You Business Consulting. A little bit about Suzi: Suzy is a Pilates and fitness trainer, Teacher Trainer, workshop presenter, and Business Consultant for Pilates, fitness, and wellness businesses. She’s spent 30 years working in the wellness space, both in a big corporate setting and owning and running her own boutique studio in St Paul, Minnesota. Here’s a quick rundown of what we c...2024-11-1340 min
Boutique Fitness Marketing PodcastPaid Ads that Work with Dave PanchamIf you’re running paid ads for your studio or considering doing so, you’ll like this episode. My guest today is Dave Pancham, founder and CEO of Go Pancham, a digital marketing agency specializing in the fitness industry. His company has become known for its innovative approach to lead generation, personalized client service, and a relentless focus on long-term success. A little bit about Go Pancham: Go Pancham was created to be a trendsetter in reliable, results-driven marketing for health and fitness franchises. Whether you’re looking to increase memberships, grow your bra...2024-11-0653 min
Boutique Fitness Marketing PodcastGrowing a Motivated Movement Community with Meghan KinseyWe’re back with another episode of the boutique fitness marketing podcast! My guest today is Meghan Kinsey, who I met at the BFS Summit in NYC last year while she was attempting to walk across Manhattan in some fabulous, very tall heels. She’s one of those people you immediately like and want to hear more from, so I’m excited to welcome her to the show. A little bit about Meghan: Meghan Kinsey is the founder, owner, and health coach of Motivate.® Movement in Amesbury and Rowley, MA (and soon in North Ha...2024-10-3049 min
High Intensity Business485 - How to Choose the Right Marketing Tools for Your HIT Studio with Connie HolenLooking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients. If you want to find out what the right marketing tools are for your HIT business, this episode is a good place to star...2024-10-1653 min
Boutique Fitness Marketing PodcastCommon Marketing Mistakes with Seran GlanfieldWelcome back, studio owners! You’re listening to the Boutique Fitness Marketing Podcast, where we dive into all the things that can help you market and grow a profitable studio business. Today's guest is my friend Seran Glanfield, CEO and Founder of Spring Three Studio Business Consulting. She’s also the host of the award-winning Pilates Business Podcast, which is a great listen. She’s a leading business coach and consultant to boutique fitness studio owners worldwide. In this episode, we discuss some common marketing mistakes we make and how to avoid them. A little...2024-10-1640 min
Boutique Fitness Marketing PodcastGuerrilla Marketing with Niki RigaWelcome back to another episode of the Boutique Fitness Marketing podcast! I’m so excited for this episode because if you know today’s guest, you know it will be packed full of good ideas. Today, we’re discussing offline marketing ideas—marketing that doesn’t involve Facebook, Google, or any social media. Our guest is Niki Riga, Owner of Limitless Studio. A little bit about Niki: Niki has been a client, a studio owner, and a coach in boutique fitness for over a decade. She became a coach because she wa...2024-10-1641 min
Boutique Fitness Marketing PodcastSeason Kickoff + State of The Industry with Nicole D'AndreaWelcome back to the Boutique Fitness Marketing podcast – season two! I’m excited to be dusting off the podcast for another round, and I’ve got a long list of great guests already lined up for this season, so if you’re new to this podcast or returning from season one, welcome. To kick things off for the season, we’ll have a little ‘state of the industry’ chat with my friend, yoga studio owner and fitness business consultant Nicole D’Andrea. A little bit about Nicole: Nicole owns Blackbird Yoga in New Jersey and fou...2024-10-1635 min
High Intensity BusinessFinding the Perfect HIT Business Client Management Software with Connie HolenLooking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience. If you’ve ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will hel...2024-07-031h 05
StarrCastDoes Your Wellness Business Still Need a Website? With so many digital business promotion methods available, is it really necessary to have a website anymore? Connie Holen, Owner and Founder of Pixality Design, designs websites for wellness, fitness and yoga businesses, and shares her tips and tricks for effective web design and SEO practices, resulting in business promotion for both known and prospective clients.2024-02-2255 min
Boutique Fitness Marketing PodcastMarketing Moves from Season 1As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If you’re just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!2023-12-1315 min
Boutique Fitness Marketing PodcastBuilding an Employee Brand with Katie SantosHiring and team management doesn’t at first feel like it’s very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goals…., whether it’s to get your people on-board with the required sales process or to ensure you’re providing an excellent customer experience day in and day out.. So it’s clear to me that having a good employee culture and training is critical to your marketing success. With me today to talk all about building that employee brand is my friend, form...2023-12-0631 min
Boutique Fitness Marketing PodcastBlueprint for a Modern, Easy-to-Navigate fitness websiteI talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode we’ll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..2023-11-2916 min
Boutique Fitness Marketing PodcastUltimate Studio Start-up Checklist with Michael Jay2023-11-2228 min
Get New Full Audiobooks in Health & Wellness, Mindfulness & Meditation[German] - HOCHSENSIBLE KINDER - Der praxisnahe Erziehungsratgeber: Wie Sie gefühlsstarke Kinder mit Hochsensibilität richtig verstehen, optPlease visit https://thebookvoice.com/podcasts/1/audiobook/730826 to listen full audiobooks. Title: [German] - HOCHSENSIBLE KINDER - Der praxisnahe Erziehungsratgeber: Wie Sie gefühlsstarke Kinder mit Hochsensibilität richtig verstehen, optimal fördern und liebevoll erziehen, ohne zu schimpfen Author: Amalia Berger Narrator: Jelena De Brig Format: Unabridged Audiobook Length: 2 hours 58 minutes Release date: November 17, 2023 Genres: Mindfulness & Meditation Publisher's Summary: Hochsensibilität bei Kindern: Wie Sie Ihr Kind endlich verstehen und es optimal fördern und unterstützen können – für eine unbeschwerte und harmonische Erziehung Fühlt sich Ihr Kind häufig unkonzentriert, überfordert und ängstlich, weswegen es sich Ihnen geg...2023-11-1703 min
High Intensity BusinessRevive Your Fitness Website with Connie Holen's 7-Step Audit ChecklistSo you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business? In this episode, web design expert and fitness website specialist Connie Holden joins us to talk about what you can do now to check your website for issues and make sure it’s not costing you business! Pixality Design is Connie’s web design agency that specializes in helping fitness businesses and wellness studios grow online, and Connie herself is a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, p...2023-11-1550 min
Boutique Fitness Marketing PodcastLocal SEO Quick Wins you can do todayRecent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.2023-11-1511 min
Boutique Fitness Marketing PodcastGoogle ads vs. Social media adsGoogle ads vs Social ads… which one is right for your studio? If you’re considering dipping your toes into paid ads or you’ve been boosting posts here and there kind of randomly, this episode is for you!2023-11-0813 min
Boutique Fitness Marketing PodcastFinding the edge of automations with Nt EtukYou’ve heard the buzz about Chat Gpt, it's the marketing news story of the year. You’ve probably also seen AI writing assistants start to make their way into the tools you use daily, but what does that actually mean for the day-to-day operations and communications of your fitness studio? Is all this AI talk just trendy noise, or is AI for fitness marketing the way of the future for boutique fitness? With me to answer those questions and more is Nt Etuk, Founder and CEO of FitGrid2023-11-0134 min
Yoga Biz Champ with Michael JayYear End Website Refresh & 2024 Studio Web Trends with Connie HolenText me Your email for my Booking LinkKey Takeaways for Yoga Studio Owners from the podcast episode with Michael Jay and guest Connie Holen from Pixality Web Design:Importance of having a visually appealing and user-friendly website for attracting and retaining customers.Tips for optimizing website content to improve search engine visibility and organic traffic.Utilizing social media platforms effectively to engage with the yoga community and promote studio offerings.The significance of mobile responsiveness and ensuring a seamless experience for users on different devices.Strategies for leveraging email marketing campaigns to nurture customer relationships and...2023-10-2740 min
Boutique Fitness Marketing PodcastHow boutique are you really? With Lisa CuttsIn recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.2023-10-2528 min
Boutique Fitness Marketing PodcastSales process industry secrets with Chris Appiah + Stephanie Breaux BradleySales and marketing are 2 sides of the same coin. In this episode I'm talking with Chris Appiah and Stephanie Breaux Bradley from the Sales Arms about how boutique fitness studios can improve thier sales process to covert more leads to clients.2023-10-1837 min
Der PodcastPodcastPeople Who Knew MeIn dieser Audioadaption des gleichnamigen Romans geht es um Emily, die ihren Tod vortäuscht und nun Connie heißt. Holen ihre Lügen sie ein?
>> Artikel zum Nachlesen: https://detektor.fm/digital/podcastpodcast-people-who-knew-me2023-10-1305 mindetektor.fm | DigitalPeople Who Knew MeIn dieser Audioadaption des gleichnamigen Romans geht es um Emily, die ihren Tod vortäuscht und nun Connie heißt. Holen ihre Lügen sie ein?
>> Artikel zum Nachlesen: https://detektor.fm/digital/podcastpodcast-people-who-knew-me2023-10-1305 min
Boutique Fitness Marketing PodcastIs your business a brand?Hi everyone, welcome back to another episode of the BFM podcast. In recent shows we’ve touched on the idea of what it means to really “be boutique”... and this is a critically important concept for boutique fitness brands if—as an industry, we want to be different from traditional gym fitness options. Client experience is at the forefront of the boutique fitness business model, so today we’re talking to a favorite client of mine and the owner of Yoga Pod Tucson, Lisa Cutts about how she created a standout client experience in her studio.2023-10-1111 min
Boutique Fitness Marketing PodcastBuilding Community with Amy GlosserThe latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.2023-10-0429 min
Boutique Fitness Marketing PodcastWhat's going on with intro offers? With Jennifer PahlIf last week’s episode with Roxy got you thinking about your studio’s intro offer—if you should play around with it’s length, commitment level or pricepoint, then THIS episode is for you! Because with me today to answer the question “what’s going with intro offers?” is longtime client (and friend) Jennifer Pahl. 2023-09-2746 min
Boutique Fitness Marketing PodcastIs your marketing working? With Roxy BorgerWhen you’re running a boutique fitness business, sometimes you aren’t sure if your marketing is doing its job. In this episode, we’re talking about how to know if your marketing is working. And if that seems like we’re starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes we’re looking to influence will help us determine where to start and what to try next. Show notes: boutiquefitnessmarketing.com Resources from Roxy: https://www.liberat...2023-09-1432 min
Boutique Fitness Marketing PodcastWhat does it mean to say you need better marketing?What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, I’m breaking it down and talking about some fitness marketing strategies. Do you have a business to-do list a mile long—and don’t know where to start? If you’re like every other studio owner I’ve talked to, “marketing” is on that list somewhere. Usually hovering somewhere near the top. The problem is that confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin...2023-09-1410 min
Boutique Fitness Marketing PodcastBoutique Fitness Marketing — RedefinedWelcome to episode one of the Boutique Fitness Marketing show! I’m your host, Connie Holen— a web designer and digital strategist and the founder of Pixality Design. I’ve been focused on working with clients in the boutique fitness industry for about 10 years now, mainly building websites but also designing brands, honing in on brand messaging, optimizing for search, setting up email automation, and running paid ads… so a little bit of everything in the digital marketing realm! As part of my work designing and developing websites, I talk daily with fitness studio owners about thei...2023-09-1405 minfitSpot GuruEpisode 143: Industry Tea with Connie HolenWhat We Cover In This Episode: What things Pixality does best and why they exclusively use Squarespace [1:48] Connie’s opinions on Canva getting into web design [4:07] When it is time for most small business to update their websites [6:48] A few common reasons you may want to review or redesign your website right now [8:27] Whether she thinks there is a “line in the sand” on when to determine if you should do a refresh or a rebuild of your website [10:22] The top reasons why you should rebuild your websit...2023-03-3025 minfitSpot GuruEpisode 99: What Your App Says About Your Business... Or Doesn'tWhat We Cover In This Episode: Why an app for your business is a key tool to take advantage of, and how it can help aid your sales process [0:46] Pricing menu standards that people should be leveraging with their app [3:26] Why it is important have a membership contract available to users [3:54] The importance of implementing imagery and video where possible within your app [6:19] How you can approach leveraging and customizing app home buttons [11:19] Quotes: “To be completely honest, your app and your website are your cor...2022-12-0713 minfitSpot GuruEpisode 94: Industry Tea with Connie HolenWhat We Cover In This Episode: More about Connie and her connection to fitDEGREE [2:26] Why it is so often a struggle for business owners get their website up and running [3:56] Some of the top reasons businesses today absolutely need a website [8:48] The role social media plays with the younger generation in terms of searchability [14:19] A few different basic website builders that exist today [16:27] What led Connie to decide to design exclusively using Squarespace [19:53] Her thoughts on what are the most important elements of an effective website [24:43] Our thoughts on whether websites should list prices or price ranges for...2022-11-2534 minYoga Biz Champ with Michael JayYoga Biz Websites & Branding with Connie HolenText me Your email for my Booking LinkConnie Holen is a web designer, digital strategist and Mindbody Certified Business Consultant. Her boutique web design agency, Pixality Design, works with yoga and fitness business owners to create search engine optimized, Squarespace websites that are easily found, are easy to update and provide visitors with an amazing online experience. Connie is also a retired Air Force Pilot, mom to 4 boys and lives just outside of Lincoln, Nebraska with her husband of 20 years.On this episode of Yoga Biz Camp we talk about:How...2022-03-1543 min
Pilates Business PodcastHow To Turn Your Website Into A Sales Machine with Connie HollenHaving a website is a given in today’s world, except not all website are created equal!What you want is a website that is designed to bring you business Today I’m joined by Connie Holen of Pixality Design and we’re talking all about how to turn your website into a sales machine including the most important elements to include on your site, what trend is NOT here to stay, and what you need to know before you hire your next web designer.Connec...2022-03-0733 min