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EOHow to find THE soulmate for startup | Tracksuit, Matt Herbert & Connor Archbold | EO
How to find THE soulmate for startup | Tracksuit, Matt Herbert & Connor Archbold
Did you enjoy our recent interview with Tae Yoon, Partner at Altos Ventures?https://youtu.be/cTv113vtUy4?si=xHCxjuTRRtSwxbJ7Following his insightful interview, we're excited to announce a new series in collaboration with Altos. Through conversations between Tae Yoon and Altos's portfolio companies, we'll explore how Altos's unique investment philosophy, discussed in Tae's interview, is applied in practice. This special podcast series will delve into what makes an investment truly valuable, what's crucial for startup growth, and how VCs and startups should build...
2025-07-2624 min
Calling Operator with Laura NicolEp 49. Liani Strauss on Keeping Tracksuit on TrackLaura Nicol connects with Liani Strauss, Chief of Staff at Tracksuit.Liani’s background in industrial engineering gave her structure. Startups gave her speed. Today, she works at the intersection of strategy, systems, and people—helping shape how Tracksuit scales from the inside out.Inside the conversation:Early days of BizOps at Tracksuit: “We were the bridge—setting up scaffolding for new functions, then stepping back so specialists could help them fly.”Evolving from "make it work" to "make it scale". How a Zapier x Google Sheets x DocuSign piece of art turned into a multi-ju...
2025-07-141h 02
Sleeping Barber - A Marketing PodcastSBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart’s performance-to-brand pivot to Elf Beauty’s billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra’s puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisett...
2025-06-1925 min
The WARC PodcastCannes Day 2: Brand-building is so backBrand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and Tracksuit join us to share about how to get it right.Guests: Michael Ainette, Chief Creative Officer, FCB New York; Rich Frankel, Global Creative Director, Spotify Advertising; Dr. Grace Kite, VP Analytic Partners; JJ Healan, VP of U.S. Marketing, Brand, Content & Culture; Laurence Green, Director of Effectiveness, IPA; Connor Archbold, Co-CEO of Tracksuit.
2025-06-1739 min
Sleeping Barber - A Marketing PodcastSBP 124: Brand Building Beyond The Click. With Connor Archbold and Matthew Herbert.In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape. To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connecting brand and performance marketing. The episode highlights the importance of education on marketing effectiveness principles and the shift toward long-term brand building in the industry and so much more.
2025-06-051h 22
Kermode on FilmCynthia Erivo on WICKED and Connor Swindells on WILLIAM TELLThank you for listening to Kermode on Film.At the top of the show, Mark Kermode pays tribute to the late great David Lynch who passed away this week.He is joined by Cynthia Erivo to talk about her role as Elphaba in Wicked, and about one of the performances that inspired her, by Zhang Ziyi in Memoirs of a Geisha.Next, Connor Swindells talks to Mark about playing the evil Albrecht Gessler in William Tell, and about his memories of watching Naked Gun with his dad.This episode of...
2025-01-2147 min
Calling Operator with Laura NicolEp 27. Mikayla Hopkins on Building a World-Class Marketing Function and Brand at Tracksuit—Journey from Beer to Beauty to B2B SaaSMikayla builds brands people can't stop talking about. Her latest project is Tracksuit, recognised in The Generalist's Future 50 list as one of the world's highest potential startups. We dive into her career journey from beer to beauty to B2B SaaS; the bumpy (but amazing) road of marketing leadership to $15 million ARR at Tracksuit; the challenges of rapid growth; her experience serving in her first startup board seat; and the role brand will play in the world automated by AI. Plus, some real talk on finding your identity beyond work, fighting for your seat at the table and the...
2024-07-2239 min
Greg Sheehans PodcastEp 40: Tracksuit's Meteoric Rise: Insights from Co-Founder Connor ArchboldSend us a textJoin us as we sit down with Connor Archbold, Founder and Co-CEO of Tracksuit. Connor shares his compelling journey and what lead him and his co-founder Matt Herbert to start Tracksuit. Through his story you’ll gain insights into the resilience and innovation required to launch and scale a tech venture at speed. Ever wondered how Tracksuit developed its game-changing SaaS market research model? Connor dives deep into the strategic manoeuvres that turned a white-labeled data visualisation app into a standalone powerhouse. Discover how early commitments from cu...
2024-06-2147 min
The High Flyers Podcast with Vidit Agarwal#164 Connor Archbold: Living in 28 homes, Unpacking the magic and learnings building 'Tracksuit', New York, NZ & Family!Connor is the Co-Founder and Co-CEO of Tracksuit. Tracksuit provides always-on, beautiful tracking to measure brand health. Tracksuit today covers 1,300 brands including many household names and recently raised $20M dollars in funding from leading investors to fuel their next phase of Growth.Connor was born in California, USA and now lives in Auckland, New Zealand.It's now time to explore your curiosity. If you're keen to discuss sponsorship and partnering with us, email us at vidit@thehighflyerspodcast.com today! ***💥💥 LINKS MENTIONED:--> Register for our special ClimateTech event on...
2024-05-071h 13
The Morgo PodcastConnor Archbold with Tracksuit Tracksuit provides beautiful, radically affordable and easy to use brand tracking for modern consumer brands. The team recently raised $22M. Connor talks about finding early product-market fit with 100 prospect conversations, and then leaning into scale. Every 3 months everyone should “give away your Legos”–either automate your current job or hire someone to do it better than you can while you solve new problems. www.gotracksuit.com
2024-04-1518 min
Startup Theatre PodcastOut with Mad Men suits, in with Tracksuits: How Conor Archbold is helping to bring brand back.How has marketing changed and why has Tracksuit just raised $22m to help customers understand their brand?
In this episode, we talk with Conor Archbold who talks us through his journey and the explosion of Tracksuit.
Connor Archbold is the co-CEO and Co-founder of Tracksuit, a Kiwi startup creating the world's best brand tracker. Connor founded Tracksuit in 2021 alongside his co-CEO Matt Herbert.
GUEST LINKS:
https://www.linkedin.com/in/connor-archbold
https://www.instagram.com/connorfranklinarchbold
SPONSOR INFO:
https://www.oxygenadvisors.co.nz
2024-04-021h 05
Overdose & Chill: Live#150 : Connor Archbold @ gotracksuitJoin our Group CEO, Paul Pritchard, as he connects for an episode with Connor Archbold, Founder and Co-CEO of Tracksuit.As an energising and optimistic force, Connor prioritises team success and happiness while excelling as a strategic thinker and creative problem solver. Connor's business, Tracksuit, offers radically affordable and accessible brand tracking solutions for modern consumer brands.Hosted by Paul, they'll explore how innovative technology and creative ideas can shape the future of brand marketing and drive long-term commercial success.This will be a goodie. Think, the intersections of technology. Creativity. Brand building.
2024-02-2342 min
Funny BusinessBrand Machine | Connor Archbold ~ EP 302Connor Archbold is the Founder + Co-CEO of Tracksuit.
Topics discussed ~ getting into the world of business, the magic of startups, the Tracksuit origin story, brand vs traditional marketing, above the line marketing, how life has changed since becoming a parent, momentum, energy, shark attacks, moments of doubt, next steps for Tracksuit + inspirations.
Subscribe to our Dream Big Social Club NEWSLETTER to stay up to date with all things Funny Business + more ~ https://dreambigsocialclub.beehiiv.com/subscribe
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Instagram ~ https://www.instagram.com/funnybusiness_au/
LinkedIn ~ Lach / Rob
CONTACT ME (Lach) ~ lach@dreambigsocialclub.co
2024-02-1439 min
That's What I Call MarketingS2 Ep32: Brand Health For Everyone, with Connor ArchboldIf you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and of course we all know that brand is a longer term investment. The problem has been that brand health tracking hasn't been available to all, it is expensive and hard to justify the investment. Well that is until Tracksuit the beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Tracksuit has come in to the market to help scaling brand marketers have the right conversations with...
2023-11-0749 min
Call To ActionHow Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold
This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold.
A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return on marketing spend, and answer the all important question, "Is what we're doing working?".
Go press play and unleash a mega catch of informative marsupials, including; getting brand tracking into boardrooms, knowing your brand’s ‘job to be done’...
2023-09-0848 min
Girls On FilmEp 155: Must-see movies and docs - Girls On Film live at Karlovy Vary International Film FestivalLet us transport you to the Karlovy Vary International Film Festival 2023, where Girls On Film recorded an episode with an audience of festival goers. Host Anna Smith is joined by critics and filmmakers who are full of film recommendations, as well as thought-provoking and poignant conversation.
First to join Anna are critics Wendy Ide and Marya E Gates, who speak about which films they’ve loved, and the strong array of female-focused films playing at KVIFF. They review La Chimera, starring Josh O'Connor and Isabella Rossellini. Marya talks about Georgian film Blackbird Blackbird Blackberry, and both of them discuss the ‘hot...
2023-07-0634 min
Mi3 Audio EditionBrand equity blow-up: Ritson-backed Tracksuit eyes $8bn brand tracking market, Ipsos, Kantar, Nielsen disruption by linking brand equity directly to P&L; inks Mutinex dealHere’s how two firms in different parts of the supply chain are upending legacy marketing practices. Tracksuit, a two year-old New Zealand-based brand tracking platform has slashed the cost, turnaround time, cred, and the role of brand – historically considered fluffy by the business community. The rapidly growing start-up has caught the eye of VC Blackbird, with Mark Ritson and Ascential, the firm behind Warc and Cannes Lions, also investors. Now it’s bidding to carve out a major slice of a market dominated by big global research firms like Ipsos, Kantar and Nielsen – and has just inked a partners...
2023-05-0154 min
Girls On FilmEp 117: Audrey Diwan discusses her film Happening + Orla O'Connor talks about reproductive rightsA pregnant student seeks an abortion in 1960s France in the compelling new drama Happening. Audrey Diwan's stunning film is an immersive insight into life at the time, as young women explore their sexuality but are repressed by a law that bans abortion and, as our heroine puts it "turns them into housewives.” Director Audrey Diwan joins host Anna Smith to discuss the film starring Anamaria Vartolomei. She explains why she was keen to adapt the text by Annie Ernaux, based on a true story, and how the orgasm scene was inspired by one of her own experiences. She discusses th...
2022-04-1928 min
Girls On FilmEp 110: Radical period drama Mothering Sunday with Eva Husson, Liz Karlsen & Morgan KibbyMothering Sunday is a radical period drama and portrait of an artist as a young woman. During a sweltering summer in Britain between the wars, it follows domestic servant Jane Fairchild on the titular day off-duty – the day of a secret visit to her illicit upper-class lover.
Starring Odessa Young, Josh O’Connor, Colin Firth and Olivia Colman, the superbly acted drama explores themes of grief, class, sexuality and creativity. Our host Anna Smith sat down with the women whose collaboration brought it to the screen – director Eva Husson, producer Elizabeth Karlsen, and composer Morgan Kibby – in a special live webinar...
2022-01-3135 min
The Quarantine PlaysWe Know Now - 005In 1939, the United States heard Orson Welles' production of War of the Worlds. It was so convincing and so creatively produced that masses of people believe the world was truly under martian attack. Join our host, Norma, as she remembers how that radio show changed her life forever.Enjoy "We Know Now," the fifth episode of The Quarantine Plays, a new series from The Merry Beggars. To find out more, go to TheMerryBeggars.com/Radio.- - -When COVID-19 hit the United States, The Merry Beggars launched a contest for 10...
2021-05-1813 min
Kermode on Film#49: 2001 Films To See Before You Die - Singin' In The Rain2001 Films To See Before You Die - Mark picks a Hollywood classic - Singin' In The Rain from 1952 starring Gene Kelly, Donald O'Connor and Debbie Reynolds.Want to come to a recording of a Mark Kermode Live in 3D show at the BFI Southbank in London?You can book tickets to next month’s MK3D here:https://whatson.bfi.org.uk/Online/default.asp?doWork::WScontent::loadArticle=Load&BOparam::WScontent::loadArticle::article_id=9FD162DC-3C10-43AB-ADCC-31364C1822AE&BOparam::WScontent::loadArticle::context_id=9F31E26A-0485-48B9-B...
2019-10-0120 min