Shows
Drunk MarketingDo the {Side} HustleIf you work in marketing, you've likely had a friend approach you about doing a little side work. But how do you know if this is something that you're interested in doing? Before you let the dollar signs in your eyes cloud your vision, we came up with a few questions you might want to ask before you say yes.2019-10-1743 min
Drunk MarketingIt's It's the Media BlitzHow do you engage with the media in 2019? Are you still sending press releases or have you taken to Twitter with an @ mention to your favorite journo? This week we discuss the relevance of such practices and our take on the whole thing.2019-10-0343 min
Drunk MarketingThe One with the Clever Brand NameKleenex vs tissues. Uber vs ride sharing. Styrofoam vs expanded polystyrene? How to do you turn your brand into a household name - or find your search niche when you're up against a popular brand name that competes with your product? Grab your smartphone and your favorite podcast streaming service to find out.2019-09-2047 min
Drunk MarketingPlague Dogs & Pop-Up MarketsOutdoor pop-up markets are becoming increasingly popular. So how can your business benefit from securing space at one of these tented affairs? This week we discuss how different types of businesses can go about attending and marketing for open-air markets. Plus you'll get some random deets about our recent travels.2019-09-0544 min
Drunk MarketingPredictions, Resolutions & Revelations RevisitedWe kicked off the year discussing our marketing predictions for 2019. Now that we're more than halfway through the year, we decided to revisit those predictions (and resolutions) and see if they still hold up. Spoiler alert - some of them were pretty accurate.2019-08-2347 min
Drunk Marketing30-50 Feral Aliens Text their Number NeighborThe internet has been alive with the sound of twitter, and brands have been hopping on trends to fuel their social content. This week we talk about some of the brands that have been crushing the twitter game faster than 30-50 feral hogs can make it into Area 51. See if some of your favorites made our list.2019-08-0846 min
Drunk MarketingMarketing Hall of FameIt's Pro Football Hall of Fame enshrinement weekend here in Canton, and businesses all over town are hoping to bring in some extra business because of it. But how? This week we talk about how companies can rally around local community events and use them as marketing fodder to drive foot traffic.2019-08-0144 min
Drunk MarketingClaws an EffectIt is officially a White Claw summer! Mark Anthony Brands is riding the wave of its success, and consumers are diving in to show their support. This week we talk about the explosive success of White Claw alcoholic seltzers while we knock back a few cans ourselves.2019-07-2540 min
Drunk MarketingDashing for Consumer AttentionWe've talked about companies who disrupt the market, but how have those disruptions impacted servers and bartenders? This week we talk about what businesses can do to win back some of that market share and stay relevant in a world fueled by convenience.2019-07-1846 min
Drunk MarketingA Video is Worth a Billion WordsFresh off a two week summer break, we're back with a new episode and a special guest! This week we sat down with Andrew Anthony of Down the Road Productions to talk about his career in video, where he started from and how he got to where he is today.2019-07-1149 min
Drunk MarketingTwo SEOs at a Table with a MicrophoneWhat happens when you throw two SEO enthusiasts in front of a microphone? An episode all about SEO of course. Whether are thinking about taking on a new SEO client or you are a business looking for an SEO agency - there are definitely some things to take into consideration. The good news is - we did that part for you.2019-06-2145 min
Drunk Marketing{Trade} Show Me What You're Working WithHotels and convention centers continue to fill up each year with Trade Show booths and attendees, but ARE trade shows still relevant in 2019? This week the Drunk Marketing team digs deep to uncover some hidden trade show knowledge and why you shouldn't be too quick to write them off.2019-06-1342 min
Drunk MarketingHit Me with Your Best {Video} ShotPlanning a video shoot isn't for the faint of heart - or the disorganized! On the heels of a three-location video shoot this week, Connor hits us with some tips and tricks for making sure your video shoot runs smoothly. And Chellsea reminds everyone that you can only control SO much in life. Check out the finished videos at https://rentwear.com.2019-06-0647 min
Drunk MarketingNew Job, Who Dis?Starting a new job (whether it's at a marketing agency or in the corporate environment) can be stressful. This week we chat about some of the do's and don'ts of starting a new job and how to avoid becoming the office pariah.2019-05-2346 min
Drunk MarketingS • T • R • A • T • E • G • YSomehow we've recorded 56 episodes and not one has been about developing a marketing Strategy. So we've decidedly dedicated this episode to the building blocks of the marketing strategy.2019-05-1648 min
Drunk MarketingFrequently Asked {Marketing} QuestionsWhen you work in marketing, especially in the digital age, you get a lot of bizarre questions. This week we discussed some of the strangest questions we've been asked as marketers - and no - your phone isn't listening to you.2019-05-0947 min
Drunk MarketingHelping, Healing & HonoringDriven to honor the memory of her mother, Mary Beddell has worked tirelessly over the past ten years to grow The Josette Beddell Memorial Foundation. This week we sat down with Mary to learn how a single grassroots 5K grew into an organization, that earlier this year, raised $100,000 to help women and families impacted by breast cancer.2019-05-021h 15
Drunk MarketingAppropriately Adequate Spring CleaningWhen you think about spring cleaning, your mind probably drifts to windows and flower beds, but have you considered spring cleaning your website? This week, your favorite Drunk Duo tackles the dirty job of spring cleaning from a marketing perspective.2019-04-2546 min
Drunk MarketingBuilding Beautifully Bronzed ContentWhat happens when two drunk marketers make a spray tan appointment? An episode about content, of course. This week we outline a case for content and how spending a little extra time on the details can make you stand out from your competitors. Plus, we're pretty tan now.2019-04-1848 min
Drunk MarketingKickin' it Old School (Networking)There's no shame in the old school networking game, especially in the marketing it world. This week we sat down with Christina Weyrick, Community Relations Manager for the North Canton Public Library AND Board Chair of the North Canton Chamber of Commerce, to discuss how getting a seat at your community table can be a useful part of your marketing strategy.2019-04-1153 min
Drunk MarketingApril Foolsproof MarketingIt's no joke that marketers LOVE April Fool's content. From Farm Rich gender reveal mozzarella sticks to Nike's Tony Finau golf shoes, brands big and small pulled out all of the stops. This week we talk about some of our favorites and some of the flops.2019-04-0443 min
Drunk MarketingMeasure Twice. Optimize Once. Repeat.This week we're climbing the analytics pyramid of greatness with the one and only Kyle Crocker! You know - the guy we reference each week. We talk about what Kyle thinks people should know about analytics, mindful measurement and even macarons. Hilarity ensues.2019-03-2846 min
Drunk MarketingIgnite(tro) Your WebsiteDo you know the best way to approach a new website build? You will soon. This week we sat down with Tom Cottrill, owner of Ignitro Studios, for a little bit of advice about what businesses should consider before starting a web development project.2019-03-2146 min
Drunk MarketingMagically Delicious Marketing HeadlinesWhat happens when you read and discuss the latest marketing headlines? A listicle podcast, of course! From digital ads surpassing traditional to Google My Business trends, we've got you covered.2019-03-1445 min
Drunk MarketingWe Like Big Books and We Cannot LieConnor has been devouring marketing books lately so this week we decided to sit down to discuss some of his favorites, what he's learned and what he's been able to apply to his work (spoiler alert - he's applied a lot). So sit back, relax and enjoy the audiobook portion of Drunk Marketing.2019-03-0748 min
Drunk MarketingA Sit Down with a Start UpStarting your own business can be a lot of work, but there are a lot of people who are willing to help if you know where to look. This week we sit down with Amy Weisbrod from Toulou Foundry & Goods and discuss all of the nuggets she's learned along the way to opening her jewelry & clothing boutique.2019-02-2845 min
Drunk MarketingGiving Back for GoodGiving back to the community is something we value here at Drunk Marketing. This week Connor does a Q&A with Chellsea about her work with The Foundation for Community Betterment and how she uses her marketing background to grow the organization.2019-02-1449 min
Drunk MarketingLet's Pause for a Commercial BreakWe watched a concert with commercials last weekend that was sandwiched between a sporting event; I'm sure you know what we mean. This week Connor and Chellsea discuss some of the ads that aired during the big game, what kind of impact they had and which ones were our favorites...OK.2019-02-0745 min
Drunk MarketingA Day in the Life of a Drunk MarketerMarketing isn't always just numbers and business; we get to do some cool stuff from time to time. This week we casually discuss what a typical day looks like in our tiny marketing world.2019-01-3148 min
Drunk MarketingCause an EffectChellsea nailed it when she predicted that we'd see an influx of cause-based marketing campaigns in 2019. This week we weigh in on the Gillett and Aeroméxico ads and drop a few of our own ideas for brand/cause alignment.2019-01-2448 min
Drunk MarketingNerds on a Plane: a Review of This is Marketing by Seth GodinWe resolved to read more books in 2019, so we read Seth Godin's book This is Marketing because we keep our word. This week we sat down to discuss our favorite parts, our least favorite parts and our advice if you sit down to read it.2019-01-1753 min
Drunk MarketingPredictions, Resolutions and RevelationsWe're back, refreshed and ready for season two of the podcast. This week we discuss our predictions for the state of the marketing world in 2019, talk through some of our personal and professional resolutions and maybe we have a few revelations along the way.2019-01-1048 min
Drunk MarketingThe Official Podcast PodcastHave you ever considered starting a podcast? This week we take a look back at our podcast start-up checklist and discuss what we did right, what we did wrong and what we should have done differently.2018-12-1346 min
Drunk MarketingWe'd Like to Give You a Little Bit of AdviceIf you listen to this podcast, you're either one of our friends or someone hoping to gain some knowledge in the marketing world. If you're one of the latter, you're in luck! Tune in as we offer some beginner, intermediate and advanced tips on marketing.2018-12-0646 min
Drunk MarketingConnor went to a Marketing ConferenceWe often discuss the need for continued learning, and this week we sit down and talk about Connor's recent trip to the Internet Marketing Summit in Raleigh, NC. Tune in to hear his key takeaways and some pretty good book recommendations.2018-11-2943 min
Drunk MarketingWe're Drunk Marketing and We Approve this MessagePolitical ads are a pain in the ass but when we apply the same approach to traditional marketing campaigns, something interesting happens. Grab a glass of wine and listen to our marketing stump speech - you just might learn something.2018-11-1545 min
Drunk MarketingWhat's So Funny About Marketing?Want a marketing campaign that stands out? Try a little humor in your next ad. This week we discussed brands like Bud Light and Poopourri that made people laugh to make their brands stand out from the crowd.2018-11-0943 min
Drunk MarketingOther Duties as AssignedSometimes our jobs require us to do things that fall outside of the standard scope of work. This week we celebrate Halloween by talking about some of the scary things we've been asked to do.2018-11-0153 min
Drunk MarketingThe Incredibly Quotable Aaron GhitelmanMidterms are a few weeks away and this week's episode revolves around the bad-ass organization HeadCount, whose mission is to promote participation in democracy by registering people to vote. We sit down with Aaron Ghitelman, Director of Communications at HeadCount.org to discuss his marketing successes and how HeadCount makes it work.2018-10-2552 min
Drunk MarketingFinding a Fit for Film: a Chat with Blake TurnerThis week we sat down with Blake Turner, our first remote guest, to discuss some ideas for marketing his new documentary film titled LEFT: Walking On. We’re still not great with audio and editing but we’re pretty happy with where this landed.2018-10-1850 min
Drunk MarketingIf We Had a Millions Dollars... For a Marketing CampaignWe asked ourselves a simple question this week. "What would you do with a million dollar budget for a marketing campaign?" From (c-list) celebrity endorsements to in-app ads, there are a lot of options. Tune in to hear what we came up with!2018-10-1140 min
Drunk MarketingDeliver us from DistractionSocial media time-outs can help us become more present with family, tune out bad vibes and even increase our attention span. This week Connor takes a twitter time-out and we discuss how not to become social media white noise.2018-10-0446 min
Drunk MarketingTaking a Page Out of the Pumpkin Spice PlaybookThere's nothing basic about an effective marketing campaign, and Starbucks has proven that by turning the Pumpkin Spice Latte into a seasonal flavor revolution. So grab your #PSL, Ugg boots and flannels and cozy up with this week's episode.2018-09-2748 min
Drunk MarketingThe Customer (Experience) is Always RightAcquiring a new customer can be 25 times more expensive than retaining an existing one - so if great customer service isn't at the core of your marketing strategy, your business might be at risk! Join us this week as we discuss the importance of the customer experience and how you can do it better.2018-09-2046 min
Drunk MarketingYou Can Say Anything You Want; But You Can't Say ThatIt's 2018 and human beings are more evolved. We no longer have to nervously ignore insensitive language—we're encouraged to call people out on it. This week we discuss two recent cringeworthy headlines and how a storm of social media champions put their collective foot down against misogyny.2018-09-1342 min
Drunk MarketingWhat Did You Learn at Work Today?Chellsea’s grandma once said something about how learning something new every day can lead to immortality (or something like that). This week we talk about how important it is to be one of the forever learners and why it’s one of the keys to marketing success.2018-09-0651 min
Drunk MarketingDraft Your Marketing Dream TeamWhat makes a great marketing team? The answer may seem obvious from a technical standpoint, but this week we dig a little deeper and discuss the traits that ultimately lead to marketing success.2018-08-3059 min
Drunk MarketingThe Devil is in the (Product) DetailsConsumers spent $453 BILLION on the web in 2017, so if you've waited until now to think about your ecommerce site, you might be too late. This week we dissect the product detail landing page and all of the moving parts required to make it great.2018-08-2353 min
Drunk MarketingThe Event Marketing MusicalHosting or attending events like product launch parties and industry trade shows is a great way to get your brand in front of a large audience and create some buzz. This week we find ways to incorporate a lot of singing into the topic of event marketing.2018-08-1650 min
Drunk MarketingIn the Arms of Socially Conscious MarketersCorporate Social Responsibility has superseded omnichannel in the race for business buzzword of the year. But what does being a socially conscious brand really mean? Guess you'll have to listen to find out!2018-08-0945 min
Drunk Marketing21 Shots of Emotional MarketingOur buying decisions are often fueled by emotion - so it's no surprise that brands frequently leverage emotion to connect with customers and sell more products. This week we celebrate an emotional 21st birthday episode. Dancing happened.2018-08-0250 min
Drunk MarketingBrand Trust is a MustWhether you're an emotional or logical shopper, choosing a trusted brand is a common theme when making a purchase. But how does a business build such trust? Tune in to episode 20 to find out.2018-07-2659 min
Drunk MarketingPR Nightmare on Prime StreetCute puppies weren't enough to soothe savage Prime Day shoppers. So what's a business to do when bad press occurs? This week we discuss PR disasters and give a few tips on what to do if you find yourself in the middle of your own PR nightmare.2018-07-2040 min
Drunk MarketingSangria, Swearing & Seasonal MarketingIf you don't have a marketing strategy for the upcoming holiday season, you're already too late. This week we talk holiday marketing, Chellsea swears extra hard and god bless America!2018-07-1340 min
Drunk MarketingLadies & Gentlemen, Start Your (Search) EnginesIf you work in marketing, SEO is something that comes up on a daily basis—at least it should be. This week we lightly skim the surface of SEO, but mostly we bitch about fireworks.2018-07-0553 min
Drunk MarketingVideo Saved the Content StarSure, video killed the radio star, but it has atoned for its sins over the past decade. This week we talk about the launch of IGTV and why marketers need to be integrating video into content strategies now more than ever.2018-06-2847 min
Drunk MarketingTaking Care of Business (to Business)Business to Business customers have been spoiled by the B2C experience. Is your B2B keeping up with the trends? This week we discuss how the B2B landscape has changed and how you can keep up.2018-06-2145 min
Drunk MarketingThe Price of ConvenienceHow much would you have to be paid to give up social media? How about Internet search? This week we discuss a recent Planet Money piece on this exact topic and rank our willingness to give up six web-based tools.2018-06-1449 min
Drunk MarketingThrowing Shade and Clapping BackAfter a relaxing week off, we're back but not necessarily better than ever. This week we informally talk about some of our favorite Twitter clap back moments. You probably won't learn anything but you might laugh a little.2018-06-0747 min
Drunk MarketingThere's No Business Like Small BusinessMarketing can be a little overwhelming for small businesses. Whether you're just getting off the ground or you've been around the block a few times, this week's episode has some great tips & tricks.2018-05-241h 07
Drunk MarketingAppetite for DisruptionWhen a brand challenges the status quo it makes a huge impact on how we shop, consume and even communicate. This week we discuss some of our favorite disruptive brands while we disrupt the podcast with a cacophony of candy eating.2018-05-1754 min
Drunk MarketingSigned. Sealed. Delivered.Imagine if your mailbox at home was as stuffed as your email inbox. This week we’re talking about mail—what works, what doesn’t and what continues to blow our minds.2018-05-1150 min
Drunk MarketingLet’s Talk About the F WordA day doesn’t go by without the mention of Facebook. This week we discuss why you shouldn’t be so afraid of big data but why you should skip allowing that sketchy app to access your profile.2018-05-0459 min
Drunk MarketingContently Consuming ContentThis week we bow down to the king that is content. We talk about some of our favorite places to consume the almighty as well as a few brands that are using it effectively.2018-04-2656 min
Drunk MarketingBuilding Your Audience One Brick at at TimeAfter a lackluster episode, we bounced back in a big way with this one. Learn some tips for better targeting your audience, and see how LEGO is so effective at marketing to both parents and children.2018-04-2047 min
Drunk MarketingHave We Got a Story for YouPrepare yourself for 35 minutes of Chellsea rambling while Connor attempts to tie everything back to storytelling for brands. We still can't edit - so that happens too, but at least we got a good story out of it.2018-04-131h 02
Drunk MarketingMarketing Gaffes to Guffaw AboutMistakes happen, but when Mercury is in Retrograde, they tend to be worse. This week we blame all of our mistakes on Retrograde and address some of the best marketing gaffes of all time.2018-04-0649 min
Drunk MarketingRidiculously Endearing AdvertisingConversion matters—write that down. Then listen to Connor and Chellsea wax poetic about advertising, candy and the jingles written by Barry Manilow.2018-03-301h 00
Drunk MarketingIs a Hot Dog a Brandwich?We're learning how to edit out the bad stuff, so bear with us on this one. Chellsea dominates the conversation with her favorite brands and Connor gets to talk for five minutes about his.2018-03-2259 min
Drunk MarketingNerding out in Killdeer, NDThis week, we take a gluten-free walk down memory lane with Connor and learn how he landed in digital marketing. Expect a few detours.2018-03-1659 min
Drunk MarketingGym, Tan, CharcuterieFrom Jersey Shore to wizardry, this episode has it all. Learn how Drunk Marketing came to be and how Chellsea ended up in digital marketing.2018-03-0952 min
Drunk MarketingDrunk Marketing TrailerLearn something new every day and you won't die. Ok - we can't promise that. But what we can promise is laughs and information nuggets about marketing.2018-02-2407 min