Shows
That's What I Call MarketingS5 Ep6: Marketing Masterclass with Marketing Leader Orla MitchellWhat does it really take to move from brand marketer to global growth leader?In this episode Conor Byrne sits down with Orla Mitchell for a candid, commercially grounded conversation about leadership, long-term brand building and earning marketing’s seat at the growth table.Orla’s career spans senior roles at Nestlé, Kerry Foods, and Mars, where she led global food and confectionery portfolios including the transformation of the gum category and the return of Extra to the #1 position in the US. She later returned to Ireland to join WaterWipes, ultimately becoming CEO and h...
2026-02-1748 min
That's What I Call MarketingS5 Ep4: The Eye-Watering Cost of Dull Media & Creative with Karen Nelson-Field & Adam MorganMost advertising doesn’t fail because it’s wrong. It fails because it’s dull and dull is expensive.In this episode of That’s What I Call Marketing, Conor Byrne sits down with Adam Morgan and Karen Nelson-Field to unpack the real cost of dull creative and dull media using hard evidence from IPA effectiveness data, System1 testing, and large-scale attention measurement.The conversation moves beyond taste or opinion and into economics: why rational, low-emotion advertising can still “work” but only by wasting millions; why some media environments structurally suppress attention; and why optimisa...
2026-02-0348 min
That's What I Call MarketingS5 Ep2: Building a New Category Around a 2,000-Year-Old DrinkWhat happens when a radio comedian, a senior drinks marketer, and a 2,000-year-old Roman hydration recipe collide?In this episode of That’s What I Call Marketing, Conor Byrne sits down with Merrick Watts and Ed Stening, co-founders of Posca Hydrate — a sugar-free, hypertonic hydration drink inspired by ancient Roman Posca.Posca isn’t a nostalgia play. It’s a sugar-free, hypertonic drink inspired by a Roman solution to unsafe water — rebuilt for modern life, modern habits, and modern expectations. That means confronting everything from flavour and formulation to packaging, positioning, and retail resistance...
2026-01-2047 min
That's What I Call MarketingS5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael JabiKit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?In this season opener for Season 5 of That’s What I Call Marketing, Conor Byrne is joined by Wael Jabi, KitKats Global Head of Marketing at Nestlé, for a deep conversation about brand judgement, consistency, partnerships, and the decisions that quietly shape long-term growth.Wael’s career spans Leo Burnett, Procter & Gamble, and Nestlé, and the discussion moves well beyond surface-level case studies. Together, they explore what KitKat teaches us about resisting reinvention, diagnosing the ri...
2026-01-1345 min
That's What I Call MarketingThe Singles: Don't Look Back In Anger 2025Don't Look Back In Anger - the episode where we look back at the biggest stories we covered on The Singles and see how those brands have gotten on this year. So What happens after the marketing headlines fade? Let's we revisit some of the biggest brand stories of 2025 — and test them against what actually changed over time. Using always-on brand health data from Tracksuit, Conor Byrne is joined by Dan and Jasper to look back at Tesla, American Eagle, Rhode, and Deliveroo, six to nine months after the noise. Not opinions. Not predictions. Just evidence of where attention tu...
2025-12-1734 min
That's What I Call MarketingS4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025Which Christmas ads did Irish viewers love in 2025? In this special Christmas edition of That’s What I Call Marketing, Conor Byrne is joined by Ciara Reilly from Red C Research, Linda Bradley (Head of Planning, Diageo Ireland), and Marc Smith (Global Director of Insights & Analytics, Mark Anthony Brands) to reveal the Top 20 Christmas Ads in Ireland, as ranked by real consumers on the Red Star testing platform.We analyse the biggest festive campaigns of the season, including:Tesco, SuperValu, Lidl, Spar, Sky Mobile, An Post, Vodafone, Boots, Dunnes Stores, Home Store + Mo...
2025-12-0950 min
That's What I Call MarketingThe Singles Ep12: Netflix X Spotify, Monzo taking on Barclays, Rebel X MovemberThe episode begins with the new Netflix × Spotify partnership, where Spotify's video podcasts will sit on Netflix from 2026. Conor, Dan and Jasper discuss what this means for streaming, how it challenges YouTube’s dominance in video podcasts, and why Netflix’s broad familiarity.Next, the conversation moves to banking in the UK, where legacy brands like Barclays face pressure from digital challengers including Monzo, Revolut and Wise. Tracksuit data shows Barclays’ awareness remains high at 89%, but consideration and investigation are slipping — especially among 18–34s — as Monzo builds strength through simplicity, transparency and real-time product features. The team unpack w...
2025-12-0233 min
That's What I Call MarketingRe-Release - Making the Guinness Christmas AdFirst Aired 23rd Dec 2023, this is the never before told story behind the making of the iconic Guinness Christmas Ad. Tom Kinsella, Damian Devaney, Mark Nutley and Pat Hamill who were part of the team client and agency side that made this ad join That's What I Call Marketing to talk about creating what has become one of the greatest Christmas Ads of all time. We discuss the development process, challenges encountered, and the enduring success of the ad after its release. The conversation highlights the power of creativity, the critical role of collaboration between agencies and clients, and...
2025-11-2559 min
That's What I Call MarketingS4 Ep27: Imen Zitouni, Intact's CMO on on Building a Brand That TravelsWhen Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she’s the Chief Marketing Officer at Intact Insurance, leading one of the most ambitious rebrands in the industry from RSA Insurance to Intact and shaping how marketing, data and innovation work together in a company of 30,000 people.In this conversation, Imen joins Conor at Intact House in Dublin to talk about the twists and leaps that built her career. She tells the story of the seven PowerPoint slides that convinced CEO Ch...
2025-11-1140 min
That's What I Call MarketingS4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to StopWhat happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?In this unfiltered conversation, Mark Ritson joins Conor Byrne on That’s What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore: 👉 The real reason discounting destroys long-term value. 👉 Why profitability, not revenue, is the measure that matters. 👉 Ho...
2025-10-2859 min
That's What I Call MarketingS4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & GrowthWhat happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?In this episode of That’s What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of Growth and Brand at Charity: Water, to talk about building a brand that competes for hearts, minds and wallets in the same arena as Nike or Netflix, but without their budgets.They discuss how nonprofits can use brand tracking, future demand thinking, and marketing mix modelling to grow sustainably; how Charity Water turned trust into a growth engi...
2025-10-2145 min
That's What I Call MarketingThe Singles Ep10: Is Brewdog Done? Will Diageo & Indeed drive efficiencies? TayTay & Travis Love Brand & Gordon & BK Collab.Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of BrewDog within the competitive beer category. Celebrate the unexpected but impactful engagement of Taylor Swift and Kansas City Chiefs' Travis Kelce, and the buzz around Gordon Ramsay's new Wagyu burger collaboration with Burger King. With expert analysis from Tracksuit this episode is packed with valuable insights for marketers navigating a rapidly changing landscape. Don't miss out on these compelling stories rooted in brand data and strategy!02:43 Marketing Strategies o...
2025-09-2339 min
That's What I Call MarketingThe Singles EP9: American Eagle, Ibiza Final Boss, Lavzza Coffee, F1 & Jet2 Holidays with TracksuitIn this episode of 'The Singles,' we explore a range of exciting topics, from analyzing American Eagle's controversial Sydney Sweeney ad to uncovering the growth behind the British Grand Prix. We also delve into Lavazza's heartwarming coffee campaigns and discuss the unpredictable virality of internet sensations, including the 'Ibiza Final Boss.' Get ready for data-backed insights, hilarious moments, and a whole lot of marketing wisdom. Don't forget to like, share, and review to help us reach more listeners in the ever-changing podcasting landscape. Tune in now for an unmissable episode!03:12 American Eagle and Sydney...
2025-08-1940 min
That's What I Call MarketingS4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global ScaleWhat does it really take to bring brand into the boardroom—and keep it there?In this episode of That’s What I Call Marketing, I sit down with Matt Herbert, co-founder of Tracksuit, for a conversation that moves fast—just like the rocket ship he’s helping build. We talk Series B funding, global expansion (from Bondi to Brooklyn), burnout, brand belief, and why Tracksuit is obsessed with making brand tracking a business conversation, not just a marketing one.If you're trying to bridge the gap between marketing and the C-suite, or building...
2025-07-2930 min
That's What I Call MarketingThe Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry.Our discussion kicks off with a recap of the Cannes Lions International Festival of Creativity. We highlight some standout campaigns, starting with Dove’s 'Real Beauty' campaign developed by Ogilvy New York with Pinterest. This campaign won the Grand Prix in Media for its bold stance against AI-generated beauty ideals and its reaffirmation of Dove’s long-term commitment to showcasing real, untouched women. We dive deep into how this campaign has driven trust and rela...
2025-07-2240 min
That's What I Call MarketingS4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led GrowthWhat happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant?In this episode of That’s What I Call Marketing, I sit down with Emma R, Global Head of Demand at Canva, to explore the company's fascinating evolution—from a self-serve tool for creatives to a serious enterprise-grade platform used by the world’s biggest brands.We discuss:*Why B2B marketing needs more emotion and less jargon*How Canva blends fun with functionality (yes, even for the C...
2025-07-1532 min
Real Hot Girl PodReal Hot Girl Guide To Saying Yes! With Shane Daniel ByrneHI RIDES!It's Pride month! This year, as well as gearing up for the party of the year (Conor's birthday month/Pride) we're reflecting on how we can do better as Queers and allies. We've enlisted the help of comedian and Young Hot Guy Shane Daniel Byrne, who has just released the stunning podcast series 'Ireland Said Yes' which looks back on the Irish Marriage Equality Referendum in 2015. Despite some technical difficulties (oop!) Shane gave us some thoughtful insights into Mar Ref, the Queer landscape in Ireland today, and what we can do...
2025-06-1838 min
That's What I Call MarketingThe Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from TracksuitIn this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitability metrics. They also explore the impact of legacy brands like Sprite and Dr. Pepper reigniting historic campaigns to connect with newer generations. Additionally, the team talks about the importance of integrating connected TV into advertising strategies and how modern brands can stay culturally relevant. Finally, the conversation touches on the expansion of marketing APIs to platforms like Threads and the ongoing evolution of AI in advertising. Join us for...
2025-05-2837 min
Sober Mess PodcastE159: Conor Byrne - Beating the Odds and Finding PeaceIn this powerful episode, I sit down with one of my best friends, Conor Byrne — a runner, mental health advocate, and five years sober after getting sober at the age of 20. Conor opens up about his journey through addiction, psychosis, and time spent in treatment centers, and how he slowly rebuilt his life through recovery, running, and sea dips. From the depths of despair to crossing the finish line of a marathon, Conor’s story is one of resilience, vulnerability, and hope. Whether you’re in recovery or just need a reminder of the strength of the human spirit, this episod...
2025-05-2655 min
That's What I Call MarketingS4 Ep12: The Young LionsWhat happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025 Young Lions winners and their razor-sharp responses to the Spinal Injuries Ireland brief.You willHear how teams went from blank page to game-changing idea in 48 hours—then how they’re honing that discipline for a 24-hour sprint in Cannes.Hear about the winning ideas, from a crowdsourced AI route planner built on Google Maps, to a double-page “wheelchair ruler” print tool, discover how smart simplicity and genuine insight spark real...
2025-05-2046 min
That's What I Call MarketingThe Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuitnd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving forward, we examine Puma's largest global campaign and its attempts to connect with its audience amidst stiff market competition. Lastly, we discuss Bonds, the iconic Australian brand, and its strategy to break into the U.S. market with a new campaign featuring Robert Irwin. The episode is filled with insights into how data-driven analysis can reveal the underlying truths behind these brand stories.02:11 The Elon Effect on Tesla03:53 Challenges in Tesla's Brand...
2025-04-1629 min
That's What I Call MarketingThe Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the brands that are loved by Brits, insights gathered after surveying over 6,000 UK consumers in five major categories: supermarkets, fast food, tea, biscuits, and beer. We discuss loyalty (yes loyalty) to Yorkshire Tea and McVitie's Biscuits. Given the amount of chocolate we see in supermarkets at the moment...
2025-04-0233 min
That's What I Call MarketingS4 Ep8: Why The Best Advertising Should Stir The Pot with Mark ShanleyGuest Mark Shanley, creative director of Adam and Eve DDB talks us through his impressive career journey, from his early days in Dublin working at DDFH&B to handling major global campaigns for brands like Nike, Bud Light, and Amazon at Wieden and Kennedy in London. We kick off the episode with Marks Career Journey, his beginnings at DDFH&B in Dublin and his transition to London. Mark shares stories from his time at DDFH&B, including working on memorable ads for Fyffes bananas and collaborating with talented creatives. Mark talks about his move to London, his desire to...
2025-03-2551 min
That's What I Call MarketingThe Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with TracksuitIn this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert insights. Sponsored by Tracksuit, the always-on brand tracking dashboard, this episode explores various marketing trends and data-driven insights. Conor is joined by Dan Fleming and Jasper Skinner from Tracksuit to discuss the growth and impact of brands like Guinness, Nike, Poppi, and the rise of Reddit and Threads in the UK. For more on Tracksuit and to book your demo visit gotracksuit.com00:00 Introduction to the Podcast and Series
2025-03-1929 min
That's What I Call MarketingS4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussionFeaturing Paul Dervan, Andrew More, Abi Moran & James DunneThis episode of 'That's What I Call Marketing' delves into the transformative role of AI in the marketing landscape. Host Conor Byrne and returning guest Paul Dervan, along with industry experts, Andrew More, Abi Moran & James Dunne, discuss the practical uses and benefits of AI in marketing, creative production, and advertising. They explore AI's potential to disrupt traditional workflows, the importance of crafting effective prompts, and the collaboration between AI and human creativity. Special segments include insights from Andrew Moore of LipDub on video localization and the f...
2025-01-2856 min
U Havin’ Us On?#18 - Shane Daniel ByrneThis week we are joined by one of our favourite comics, the man who's took the Irish comedy scene by storm! Podcaster, comedian and all round legend, Shane Daniel Byrne! 💥 Shane is one of the biggest & best Irish comics and also has one of the biggest podcast, Young Hot Guys 🎤 Starting comedy we seen a few people on the Irish comedy scene that made us realise how good this is and how much we want to do it and Shane is one of those people🙌We chat to S...
2025-01-221h 14
That's What I Call MarketingS4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To KnowIn this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is reshaping how marketers approach media planning and campaign strategy. From his unconventional journey — starting in Brazil, moving through a myriad of industries, and landing at the University of Oxford — to his groundbreaking work on marketing effectiveness, Felipe shares insights that every marketer needs to hear.Key topics include:The Role of Media Synergies and Complementarity: Felipe explains why combining media channels isn’t just about reach but about leveraging their unique functi...
2025-01-211h 03
That's What I Call MarketingS4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne WaferIn this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketing world, dives deep into her 27-year journey with Diageo, where she began in public relations and sponsorship before rising to lead iconic brands like Guinness, Baileys, and Smirnoff. Starting her career in public relations and working with Guinness as a client, Gráinne transitioned to Diageo in 1997, taking on various roles that expanded her expertise in marketing fundamentals, brand management, and innovation.Gráinne shares her insights on the stra...
2025-01-1454 min
That's What I Call MarketingS3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis DourosIn this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber PodcastMarc Binkley & Vassilis Douros as they dive into an engaging year in review. The group discusses major marketing campaigns from 2024, debates the value of brand versus performance marketing, and share surprising developments from the year. Throughout the episode, they analyze the impact of controversial marketing strategies, the evolving role of AI in creative processes, and the anticipated rise of video content. Don't miss their bold predictions for the marketing landscape in 2025 and...
2024-12-1759 min
Sleeping Barber - A Marketing PodcastSBP 101: The Year In Review Episode. With Elena Jasper and Conor Byrne.Join our hosts, Marc and Vassilis as they welcome back Elena Jasper from 'The Marketing Architects Podcast' and Conor Byrne from 'Now That's What I Call Marketing' to the "studio."
In this engaging year-end review, our hosts and guests dive into standout marketing campaigns, trends in influencer marketing, and the effectiveness of various targeting strategies. They highlight successful campaigns like Budweiser's Clydesdales return and Elf Beauty's bold marketing approach while debating the future of influencer marketing and the critical role of first-party data.
The conversation also explores broad targeting strategies, brand purpose vs. performance marketing...
2024-12-111h 06
The Left Wing Back PodcastRound table discussion with Conor Byrne, Maurice Browne & Mick Kehoe on Bennekerry/Tinryland - U20 grade - County Divisional ChampionshipsBennekerry/Tinryland mentor Conor Byrne joined us along with other well known Carlow coaches Maurice Browne & Mick Kehoe for a wide ranging discussion on this weeks show.B/T are on their way to Croke Park to face Annaghdown of Galway on Saturday December 14th in the All Ireland Ladies Football Final. Conor gives us a flavour of what the group is like, how special this is and how they have managed everything so far on route to the decider.Conor also stays with us as we chat to Maurice & Mick about the Carlow U20...
2024-12-031h 23
That's What I Call MarketingS3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah HigginsIn this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in marketing communications both in agencies and in-house. Sarah shares her vast knowledge on various aspects of B2B marketing, including her current role at State Street Global Advisors, where she navigates the complex landscapes of EMEA and APAC markets. Sarah was chair of the B2B judges panel at this years Eurobest awards.What you will get from this episodeEffective B2B Marketing: Sarah delves into how to...
2024-11-2649 min
That's What I Call MarketingLive Episode: S3 Ep45 The Power of Play in Brand ExperienceRecorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the world of branding. Host Conor Byrne welcomes Jane Parlon from C&C Group, Gavin Downes from Neon Agency, and Aisling Quigley from Movember to discuss the vital role of playful engagement in creating memorable brand experiences. The panelists share their insights on various topics, including the importance of understanding and connecting with consumers, the challenges of balancing fun and responsibility, and the impact of creative solutions in standing out at festivals and events. Aisling...
2024-11-191h 00
That's What I Call MarketingS3 Ep43: Video LOVES The Radio StarA two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller.Andrew Tindall is Senior Vice President of Global Partnerships of System1, where he works with the world’s largest brands, creative agencies and media owners to put marketing effectiveness at the core of their businesses.. He is a prolific author, posting on LinkedIn every day & writing for the Drum whenever he gets a chance it seems. With access both to a huge effectiveness database and colleagues like Orlando Wood and Jon Evans he is able to offer great value to his legion of fo...
2024-11-051h 14
That's What I Call MarketingTop of the Marketing Charts - October 2024In this episode of 'That's What I Call Marketing,' we take a recap on a bustling October in the marketing world, filled with hits, misses, controversies, and significant AI advancements. With featured discussions centreing on h interviews with top marketing minds like and a comprehensive overview of the latest trends and debates. Key topics include the democratisation of creativity through AI, the mixed reception of Burger King's recent campaigns, cultural adaptability in marketing as exemplified by Vince McMahon, and innovative uses of AI-driven marketing by major brands like Mondelez. Additionally, Conor delves into standout advertising...
2024-11-0150 min
That's What I Call MarketingS3 Ep41: How Branding Shapes Perception in a Changing World with Mark KingsleyToday’s guest is Mark Kingsley, an award winning designer, brand strategist and author of the Universal Principles of branding. During the conversation, as well as understanding Marks career influences from Carlos Santana, working on HP where as Mark says “they printed everything I created” we uncover the balance between creativity and corporate demands. We discuss global branding challenges and his strategic approach to maintaining brand identity across diverse markets but allowing that all important space for local nuances. Yes those local nuances do actually matter.We discuss some of Marks projects, like working on the Ogilvy...
2024-10-2253 min
That's What I Call MarketingS3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus CollinsIn this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan. This episode covers his work for Beyonce where he learnt so much about where the Queens tribe wanted to be to his work understanding and influencing culture today. We dive deep into Marcus's fascinating story, exploring how his early admiration for icons like Michael Jackson and Boyz II Men shaped his career aspirations. Marcus...
2024-10-1559 min
That's What I Call MarketingS3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Hausseggern this episode of 'That's What I Call Marketing,' host Conor Byrne sits down with Andrew Haussegger Co-Founder of Green Hat to talk about their recent research report The APAC B2B Buyer Journey Research Report https://green-hat.com.au/b2b-report This report has findings that should transform the way you think about your B2B Marketing and it is not just a report for APAC, it is not just a report for Marketing - this is something that your CEO, CRO need to pay attention to. Because the way we are set up...
2024-10-0848 min
That's What I Call MarketingS3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO BootsIn this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in 2024. Peter generously shares his extensive journey and experiences leading some of the UKs biggest brands, shedding light on his strategic approach to maintaining brand relevance, leveraging data, and emphasising commerciality. We discuss the crucial role of empathy in leadership and how it influences innovative marketing campaigns like the 'Love Island' partnership that Boot UK has championed. Furthermore, Peter opens up about how his...
2024-10-011h 03
That's What I Call MarketingS3 EP37: Living Your Brand Promise with CMO Greta HammelGreta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like Cadbury and Philadelphia. Greta shares her invaluable insights gained from years of experience in both large multinational corporations and smaller, scaling organisations. The discussion delves deep into her journey from working in major global markets to her current role in leading the innovative gluten-free brand, Promise Gluten-Free. We talk about being at Cadbury during the iconic Gorilla ad campaign and the impact that had on the brand, a massive turnaround in fortunes. We chat through...
2024-09-2456 min
That's What I Call MarketingS3 EP36: Total Brand Value with Shane McGonigle & Damian DevaneyIn this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value. Sharing a passion for elevating marketing and helping develop world class marketers this episode covers the transformative value of brand and the important role of brand management. This isn't about soft fluffy brand stuff that gives marketing a bad name and allows some commentators spout misinformation about the death of brand. No this is about understanding the true meaning of brand...
2024-09-1746 min
That's What I Call MarketingS3 Ep35: Advertising. The Weak Force with Prof. Koen PauwelsIn this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Pauwels, a distinguished marketing expert from Northeastern University in Boston. The conversation delves into various aspects of marketing, including consumer behaviour, global branding challenges, impactful strategies, and the importance of understanding historical marketing theories to tackle modern marketing complexities. Prof. Koen Pauwels shares his extensive academic journey and consulting experience with renowned companies, providing valuable insights applicable to both large corporations and small businesses. The discussion also touches on the role of marketing technology, the balance between short-term and long-term strategies, and the...
2024-09-1058 min
That's What I Call MarketingS3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Peter Hammer and they delve into the evolving landscape of video content and advertising, sharing insights from Peter's experience with prominent brands like Paramount, Sony, and Discovery. From analysing the significant changes in video consumption over the past five years to stressing the importance of evidence-based decision-making, Peter's knowledge offers a comprehensive...
2024-09-0349 min
That's What I Call MarketingS3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/conorbyrne/Part One - Media today and tomorrowI sit down with Gerry D’Angelo, esteemed advisory board member, Snr Advisor at McKinsey & Co. With a distinguished career as Vice President, Global Media at Procter & Gamble, Gerry has a wealth of experience in overseeing massive media investments and managing critical relationships with media agencies & digital platforms globally. His impressive background also includes senior roles at Mondelēz International and Sam...
2024-08-131h 07
That's What I Call MarketingS3 EP25: Building A Legacy Series, Part 3: Going for GoldWelcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will take a look at evolving world of communications and how Legacy Communications are shaping the future. In Episode Three of this 3 part series, host Conor Byrne discusses the opportunities Sports Sponsorship provides to brands by meeting with 3 brands at very different stages of their sponsorship journey. The panel includes Amy O'Shaughnessy from Energia, Phil Green from PTSB, Mary McGuire from Legacy Communications, and Jason Delany from Staycity Aparthotels. Each brings unique...
2024-07-0252 min
That's What I Call MarketingVol3: The Cannes Sessions - Daily Round upDay Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the talks we saw, to people we spoke to, this is the round up you need to keep up to date.Colin shares his experiences from delivering a keynote speech and Conor shares the interactions with industry leaders and exploring innovative work on display. The discussions cover key themes including AI's role in advertising, the intersection of technology and creativity, and insights from various sessions featuring prominent...
2024-06-1922 min
That's What I Call MarketingS3 EP23: Building A Legacy Series, Part 2: Creativity MattersWelcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.The episode delves into the shift from traditional PR to a more integrated approach with the guests discussing how agencies are collaborating more closely with clients and how understanding client businesses deeply is a...
2024-06-1148 min
That's What I Call MarketingS3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis DourosThe Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the CMO Role11:47 - The Creative Brief11:50 - Data-Driven Marketing: A Double-Edged S...
2024-06-0440 min
Sleeping Barber - A Marketing PodcastSBP 073: Creative, Yachts and Apple Spritzers, with Conor ByrneWe are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne.
We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!
Get in touch with the hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Conor Byrne:
https://www.linkedin.c...
2024-05-3040 min
That's What I Call MarketingS3 Ep21: Building A Legacy Series Part 1, Building An AgencyWelcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned name in the industry.Bernard Brogan, a Dublin football legend with a background in accountancy...
2024-05-2857 min
Sleeping Barber - A Marketing PodcastSBP 067: The Mindless Marketers, with Conor Byrne.We're thrilled to announce a new segment featuring a friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne.
This segment will delve into current marketing topics, drawing inspiration from Tom Fishburne's Marketoonist.
For this segment, each host has chosen two sketches to discuss, sparking engaging dialogue. We see this as a fun way to tackle pressing issues that surface in our discipline.
We hope you enjoy this new segment!
Get in touch with the hosts:
Marc Binkley: https://www.link...
2024-04-1740 min
That's What I Call MarketingS3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business PlusIn this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the well known challenge of stakeholder complexities...
2024-03-261h 00
That's What I Call MarketingS3 Ep08: Live with Prof. Karen Nelson-Field: The Attention EconomyProf. Karen Nelson-Field, the leading authority in the area of attention, joined That’s What I Call Marketing to record Live Vol.2. The episode covers various aspects of marketing, particularly in relation to attention, media, and the digital advertising industry and concludes with an audience Q&A. Host Conor Byrne and Karen discuss the differences between traditional and digital media and the significance of understanding user behaviour to make effective marketing decisions. Karen explains how attention on digital advertising platforms is measured and how it affects campaign outcomes. She emphasises the importance of considering user experiences across different formats an...
2024-02-271h 18
That's What I Call MarketingS3 Ep05 At The Pendulum SummitAttending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less about marketing and more about inspiring stories and from some truly incredible people. The Pendulum Summit, believes in the power of impactful moments that create lasting change. The summit creates a ripple effect that drives the change the world needs. These short stories will hopefully inspire you.3:10 - Dr. Zoe Wimshurst, Sports Psychologist13:26 - Niall Breslin, Singer, Author, Mental Health Advocate20:45 - Dr. Brian Pennie, Author and Neuroscientist27:43...
2024-02-0654 min
That's What I Call MarketingS2 Ep38: 2023 A Year In ReviewAs we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing podcasters. So today the episode is with Elena Hengel from the Marketing Architects Podcast, Marc Binkley and Vasilis Douros of the Sleeping Barber Podcast. Reflecting on hundreds of hours of interviews and research we sharewhat we thought were some of the big themes in 2023some of our favourite campaigns from the US, Canada and Europe (linked below)we talk about being bearish or bullish on: MMM...
2023-12-191h 03
Sleeping Barber - A Marketing PodcastSBP 050: Love, Laughs and Power Rankings. With Conor Byrne and Elena Hengel.We decided to switch things up a bit for our last episode of the year. We roped in some of our pretty cool podcast buddies – Elena Hengel from the Marketing Architects Podcast and Conor Byrne, the brain behind 'That's What I Call Marketing!'
Together, we dive into our best campaigns of the year from the US, Canada, and Europe. We discuss being bearish or bullish on MMM, B2B creativity, influencer marketing, and much more. Heck, we even rank our favourite marketing brains from the past year! This episode is best enjoyed with your feet up by...
2023-12-141h 01
That's What I Call MarketingS2 Ep37: The Christmas SpecialChristmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!02:12 Discussion on John Lewis Christmas Ad06:47 Analysis of...
2023-12-1255 min
KCLR Sport: Full TimeFull Time #84: Kilkenny minor hurling manager Niall Bergin, Joe McDonagh Cup review, Niall Carew, New Oak Boy's Conor Byrne & moreJoining Martin Quilty on this week's Full TimeKilkenny minor hurling manager Niall Bergin to reflect on his side's Leinster final defeat to Galway on Friday and look ahead to their All-Ireland semi-final against Clare in Thurles this SaturdayBrendan Hennessy on recapping Carlow's Joe McDonagh Cup final round win over Offaly to book a trip to Croke Park against the Faithful CountyCarlow senior football manager Niall Carew in the aftermath of his side's 'soul-searching' inspired win over Wicklow in the opening round of the Tailteann CupNew Oak Boys' Conor Byrne on his playing retirement in the wake of...
2023-05-1642 min
That's What I Call MarketingS.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHireSpeaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business leader with more than 20 years of marketing, research, and thought leadership experience. Her unique expertise helps her translate insights and cultural shifts into compelling stories that motivate action. This episode covers: *The power of customer insights*Understanding that there is difference between a job being done and a job being done well. *The importance of outsourcing for fresh perspective *How being prepared is so...
2023-05-081h 10That's What I Call MarketingS.2. Ep.9: Creatively Creating Future Demand with James HurmanJames Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named the world’s #1 strategic planner. In 2014 James founded Previously Unavailable where he uses insightful strategic thinking to create products and brands that become sustainably successful. In this episode James talks about the importance of asking really interesting questions, digging into insights to create new brands and products, understanding and sensing timing as it relates to cultural moments, grappling with AI tools, making the Case for Creativity and why award winning work actually matters and the importance for st...
2023-04-271h 15That's What I Call MarketingS.2 Ep.8: Influencer Marketing with Vanessa SawyerrThe Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to figure out where it sits and how to measure it properly. Vanessa Sawyer founder of the agency Get Stuff Done is todays guest, Vanessas’s agency is set up to amplify multicultural voices through influencer marketing and beyond. Vanessa has appeared on BBC News and Channel 5, a judge for the annual Blogosphere Awards, and she is a regular speaker on all things influencer business. This episode covers the role creators play in the lives of those th...
2023-04-1854 minThat's What I Call MarketingS2. Ep 7: Andy Nairn "The art and science of luck"Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself. Andy discusses working on campaigns including Hovis's 'Go On Lad', Paddy Power's homophobia-fighting Rainbow Laces and sipping Yorkshire Tea with Sean Bean. In this episode, you will also hear Andy talk about his passion fo...
2023-03-2859 minThat's What I Call MarketingS2. Ep.6: Debbie Millman "Why Design Matters"Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming one of the most talented and well-regarded designers, as well as her passion for using branding not always to make money, but to create positive change in the world. She talks about why people shouldn't be afraid to be creative, yearning to be better and her seventh book, Why Design Matters: Conversations With The World's Most Creative People. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted...
2023-03-1349 minThat's What I Call MarketingS2. Ep5: Colin Lewis "Powering Through Your Marketing Career"With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong Kong, China, Indonesia, New Zealand, Egypt and Japan.Colin has worked with blue-chip and NASDAQ listed travel, tech, sports and telco brands globally including UK Superbrands 118118, Thomas Cook, airlines such as bmi-British Midland, Stobart Air and CityJet. He has also worked for VC funded eCommerce startups and NASDAQ quoted tech brands. This episode delves into how to navigate your marketing career, something that is on everyones mind maybe now more so than ever, Colin talks about how marketers...
2023-02-2755 minThat's What I Call MarketingS2. Ep4: Superbowl 2023 - the ads episodeThe multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who watched the SuperBowl live in America, with their families and friends. In this episode, you will hear from Jessica Roubadeaux, Chief Strategy Officer for Lucky Generals Cliff Skeete Global ECD for Vistaprint and Russell Lambrecht is Global ECD for Indeed. These amazing advertising minds took time out to share their perspective on the ads we saw during Superbowl, their views live on the day as well as their reflections spending time taking them in. And...
2023-02-1554 minThat's What I Call MarketingS2, Ep3: Jenni Romaniuk On Her New Book, Better Brand HealthProf. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Today we cover some of the key concepts in Jennis first two books and dig into her new book Better Brand Health, understanding how it came about (its been a long...
2023-02-071h 03That's What I Call MarketingS2. Ep2: Judy Nam "Marketing For And To Small Businesses"With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and provides great insights for small businesses who are navigating how to apply marketing concepts to their business, often the advice they hear is hard to apply, Judy breaks it down so it is truly applicable to small business owners. Judy talks about how she manages and builds out teams and Judy provides great advice on how to move things forward when complexity arises. She also explains why she thinks marketers are going to be...
2023-01-2457 minThat's What I Call MarketingS2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader Thomas Barta join me. For his book Thomas carried out the world’s largest study - involving over 68,000 assessments – on what makes for a successful change leader. Before writing his book Thomas had a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of McKinsey. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKins...
2023-01-1059 minThat's What I Call MarketingS1. Ep 21: End of Year Marketing PanelCliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftCo, CMO) join Conor Byrne for an end of year marketing panel. The panel talk about their favourite festive ads past and present, some of their favourite campaigns of 2022, things that they think marketers need to be thinking about in 2023. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.
2022-12-1359 minThat's What I Call MarketingS1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part Two of an unexpected two part recording and in this episide we explore Jans client side experience, how BT was a pretty terrible experience but a place Jan learnt how to get things done, how to navigate complexity and influence people, how to think about building a global marketing function , some of the audacious thin...
2022-11-2943 minThat's What I Call MarketingS1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part One of an unexpected two part recording and in this episide we go deep on the agency world, the challenges facing agencies now, how we could and should be thinking about the agency billing model and without discounting some of the good things the pandemic accelerated we discuss the importance of us getting back out...
2022-11-2241 min
FinnterviewsEp 84 - Shane Daniel ByrneComedian, writer and presenter, Shane Daniel Byrne, joined me for a laughed loaded episode of Finnterviews this week!We spoke about Shane's journey from internet comedian to stand-up comic, how his whole career in the arts was forms by water-skiing, how we both bonded over the trauma of being theatre kids and why he'll never let an audience change his humour (even if it's about bumholes)!Support the podcast -https://ko-fi.com/conorfinnFollow Shane:Instagram - https://www.instagram.com/shanedanbyrne/Twitter - https://twitter.c...
2022-11-2044 minReal Hot Girl PodBurn Baby, ByrneWelcome to Real Hot Girl PodA podcast about embodying the Hot Girl Attitude in a Queer, inclusive space. Join Claire and Conor on their journey as Hot Girls In Training with new episodes weekly.In this episode, Claire and Conor are joined by one of their favourite Hot Girls, broadcaster (and Oscars red carpet queen) Stephen Byrne. All three hotties are a little shook after a big weekend so they get into everything from personal injuries to coming out stories, celebrity Raya matches to Schitts Creek. T...
2022-11-1055 minThat's What I Call MarketingS1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that something we as marketers all grapple with, whether we are scaling up or dealing with declines, understanding our consumers, really understanding them by getting to an insight is a key factor to brand growth. Before founding Curious Industry Meldrum was part of What If Innovation, so his credentials in this area are second to none and he has worked with brands big and small to get to insights that drive growth for your...
2022-11-0855 minThat's What I Call MarketingS1. Ep17: Anthony Fletcher "From Graze to Glaze"With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent Smoothies and then knocked on the door of Graze where he started out leading marketing before leading the company as CEO. In June 2020 Anthony moved on from Graze and reappeared 6 months later with a new venture Believe in Science and the doughnut brand Urban Legends. Anthony shrares his views and learnings about marketing from the perspective of a CMO and CEO. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us...
2022-10-2549 minThat's What I Call MarketingS1. Ep16: Loretta Dignam "Marketing & Menopause"With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs Fruitfield (Valeo Foods). She launched categories, like premium Sheba catfood and Dolmios pasta sauces and then went on to shut off brands that weren't perforning to focus on building the ones that were in her time at Diageo before rejuvenating some of the countries best loved biscuits (cookies). Loretta set up the Menopause Hub to break the stigma attached to menopause and help organisations think about creating menopause friendly workplaces. Today's episode is...
2022-10-1158 minThat's What I Call MarketingS1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of extensive experience in B2B Technology & Marketing. In this episode, Tara discusses how marketing can be as effective for B2B companies as for consumer, because at the end of the day, the purpose of both consumer and business marketing is to create an environment where a sale can occur. Tara believes B2B its understanding people's pain within a business and being more than just a provider of a solution, but also a...
2022-09-2759 minThat's What I Call MarketingS1. Ep14: Jonnie Cahill "There Was No Masterplan"With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the chief marketing officer of Heineken USA in 2018. Before that, Jonnie spent four years working for the brand in Moscow, before moving to Amsterdam to lead global marketing of Heineken’s low and no alcohol products. He's also held a series of senior marketing roles at Telefonica where he was CMO of the O2 Brand in Ireland and also spent time at Diageo both in his home country of Ireland and in Gl...
2022-09-131h 10That's What I Call MarketingS1. Ep 13: Lessons In LeadershipIn this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as a leader to mistakes CMOs can make when they get to that top spot. Hosted on Acast. See acast.com/privacy for more information.
2022-09-0627 minThat's What I Call MarketingS1. Ep12: That Didn't Go Quite To PlanIn this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including Diarmuid McSweeney, Co Founder and CMO of Gym Plus Coffee, Jon Goldstone of the brandgym, Paul Dervan of the National Lottery, Emer McCarthy, Head of Brand with Wayfler, and Paul D’Arcy CMO of Miro. Hearing the mistakes of these marketing greats is definitely reassuring for us all. Hosted on Acast. See acast.com/privacy for more information.
2022-08-3017 minThat's What I Call MarketingS1. Ep11: How It Was MadeIn this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous ads came to be, from Guiness Dancing Man and Quarrell to Paddy Powers Rhodri Giggs ad and the amazing Hovis Go On Lad. You will hear from * Marketing legend and author Paul Feldwick talk about the Rowan Atkinson Barclaycard ad "Rug" https://www.youtube.com/watch?v=g-oCckHaGdM * Former Paddy Power Head of Brand Emer McCarthy talks about Rhodri Giggs loyalty https://www.youtube.com...
2022-08-2347 minThat's What I Call MarketingS1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value of We'. For Richard, everything is built around the future of technology; currently focusing on AR, VR, Web3, the Metaverse etc. His niche is being the middle layer as the bridge marrying the tech compliments with the right brand. Hosted on Acast. See acast.com/privacy for more information.
2022-08-0948 minThat's What I Call MarketingS1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"This week, Conor is joined by Damian Devaney to talk about finding the right people and creating the right environments with the collective skills to succeed and how this can lead to marketing being a transformative function for a business. Damian is Regional President with TBVGlobal and Founder of DSquared. Damien has previously worked with multiple global brands including Bailey's, Guinness, Coca Cola, O2 and Smurfit Kappa.Contact us on thatswhaticallmarketing@gmail.com or follow us on twitter @thats_marketing Hosted on Acast. See acast.com/privacy for more information.
2022-07-261h 00That's What I Call MarketingS1. Ep8: Diarmuid McSweeney "How This Brand Grows"In this week’s episode, Conor Byrne is joined by Diarmuid McSweeney, Co-Founder and CMO at Gym+Coffee. Created in 2017, the brand has achieved incredible success but it wasn't always easy. Diarmuid shares the early chapters of Gym+Coffee and what it took to make the brand Ireland's largest, fastest-growing and most recognisable active + athleisurewear brand today. Hosted on Acast. See acast.com/privacy for more information.
2022-07-121h 09That's What I Call MarketingS1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and formerly head of account planning at legendary advertising agency, BMP. In this episode, Paul delves into his distinguished career in advertising, working on some of Britain’s most famous advertising campaigns including Rowan Atkinson for Barclaycard and the Sugar Puffs Honey Monster, and his firm belief that entertainment is the key to creating distinctive ads that stand out from your competitors. Hosted on Acast. See acast.com/privacy for more information.
2022-06-281h 12That's What I Call MarketingS1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This week, Conor is joined by Emer McCarthy, Head of Brand at Paddy Power. Emer delves into the key processes behind brand building and the importance of investing in relationships with her agencies, and shares some great personal anecdotes along the way too. Hosted on Acast. See acast.com/privacy for more information.
2022-06-071h 03That's What I Call MarketingS1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"In this week’s episode, Conor Byrne chats to Doug Cameron, Founder and CEO of DCX. Doug, from his home in Brooklyn New York, reveals how he met advertising tycoon, David Ogilvy, and how you can begin to consider a cultural strategy, by cultivating a more genuine relationship with not only the people who need your product/service, but potential employees and collaborators too. Hosted on Acast. See acast.com/privacy for more information.
2022-05-241h 04That's What I Call MarketingS1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"This week, Conor chats with Paul D’Arcy, CMO of Miro and named one of the top 100 most innovative CMO’s in the world. Paul has worked for highly impressive brands such as Apple and Indeed. He shares his journey to becoming CMO, his invaluable insight around building key marketing teams, and most importantly, how your brand can gain attention in our cluttered consumer market. Hosted on Acast. See acast.com/privacy for more information.
2022-05-1051 minThat's What I Call MarketingS1. Ep3: Kay McCarthy "How Brands Remain Relevant"In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped the Guinness brand positioning strategy to pivot the brand on its journey from being an old man’s drink to being a drink relevant for people of all generations. If you want to understand how to gather insights for a great strategy, this episode is for you! Hosted on Acast. See acast.com/privacy for more information.
2022-04-2656 minThat's What I Call MarketingS1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising! Hosted on Acast. See acast.com/privacy for more information.
2022-04-121h 15That's What I Call MarketingS1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing experience driving brand growth in highly competitive retail environments. Jon pulls back the curtain on the success of the epic 'Go on lad' campaign for Hovis and many more! Hosted on Acast. See acast.com/privacy for more information.
2022-03-291h 01That's What I Call MarketingTrailer: That's What I Call MarketingWelcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly. Hosted on Acast. See acast.com/privacy for more information.
2022-03-2100 min
Let's Talk BusinessConor Byrne - Human ResourceIn this episode, Claudia speaks with Conor Byrne. He talks about how he started his business and how employers and employees can embrace this New Year 2022, in the workplaces and business.
2022-02-101h 02
Exploring The Radio Industry And DJ LIFEEpisode 24~ Conor Mc Donald & DJ CIANORecently I Caught Up With Gorey & Wexford Senior Hurler Conor Mc Donald About His Life Growing Up Into being a Senior Hurler For The Wexford Team and also chatting about the fitness industry. What A Gent Thanks So Much For Coming On.Listen Right Here Now To Hear it.
2022-01-2711 min
Housewives And MeThommas Kane Byrne talks RHOBH, RHOA, RHONJ, RHONY and More!2022 is here and we’re kicking off with a doozy of an episode this week! Actor and playwright Thommas Kane Byrne, who’s starred in Irish hits like Kin and Deadly Cuts chats to Conor about falling deep in love with all things Housewives!
Thommas talks about how RHOBH is the most “sanitised” Housewives show, watching RHONY twice, the iconic cast on RHOA, how RHOP is “the little franchise that could", why RHONJ has major Dublin vibes, chats about RHUGT and much much more! (apologies for the sound issues in parts of this episode)
You can follow...
2022-01-0446 min
The N-Dustry Podcast23: Stepping into the music industry with Conor ByrneThis week I was joined by my brother Conor Byrne ahead of the release of his single Be Human on his major label debut. Conor discusses his journey into the music industry from college to now being signed by Buddee & Sony RCA. You can stream Be Human on all platforms now! You can find Conor on:Instagram: @conorbyrneTiktok: @ConorrbyrneTwitter: @ConorrbyrneSpotify @Conor ByrneThis episode is brought to you by One Agency Recruitment https://www.oneagencyrecruitment.ie/ Our GDPR privacy...
2021-04-1541 min
The Gaelic Games Fan TV Podcast#24 - Conor Byrne (Wicklow Footballer)In #24 of the GAA Fan TV Podcast Wicklow Senior Footballer Conor Byrne Looks back at Wicklows Promotion to Division 3, His time playing for ITT alongside the likes Of Barry John Keane & David Clifford. We also discuss the 2021 League & Championship (whenever that happens) and the Future of Wicklow GAA.
2021-03-0635 minFinnterviewsEp 25 - Stephen ByrneMerry Christmas kids, it's the festive special, and final episode of 2020's Finnterviews!Presenter, broadcaster and film-maker, Stephen Byrne, joined me for truly thrilling chat on this week's episode of Finnterviews!We chatted about Stephen's unconventional journey into the national spotlight, from finding himself on YouTube to being scouted for RTÉ's TwoTube, pulling pints underage and telling producers to F-Off, chancing his way to the Oscars, knocking himself out interviewing an A-list celebrity, getting hit by a car, robbed in an airport and spitting his teeth out live on air!Follow Stephen:I...
2020-12-251h 15
RivalRival - Lately (ft. Conor Byrne)🌘Stream on Spotify: https://goo.gl/ajXai9
🌘Stream on Apple Music: https://goo.gl/AUvo4W
🌘Free Download: https://goo.gl/GKhHav
____________________________________________________
🌘Rival - Lately (ft. Conor Byrne) Lyrics:
Running in circles all over my mind, staying up late cause you stay hard to find
Stare at the ceiling just passing the time I’m hoping that you might just give me a sign
Cause I don’t know what to do I’m sitting here just waiting, waiting
Whenever a call comes through I can feel my heart start beating
I haven’t been sleeping lately cause of all these late calls
In...
2019-02-1803 min
Boots & BalladsLive at Conor Byrne in Seattle (11/24/2018)Here is my entire set from Conor Byrne, opening for Tobias the Owl and Sojourn Soul.
Setlist:
1. On a Weekend
2. Thistle Bill
3. Odd Nog
4. We've Bobtailed Further for Less
5. If It Takes Years
6. Voices in the Overtones
Hear all of these and more at:
Spotify: https://open.spotify.com/artist/6UBkXeXm4IfyzjiB71OTa2?si=NxT28_1KR9-SvnbihwSc8g
Apple Music: https://itunes.apple.com/us/artist/jeremiah-craig/432664795
Google Play Music: https://play.google.com/music/m/Aticapamu35e25mgz4tci5euexe?t=Jeremiah_Craig
Amazon: https://amzn.to/2Onx1aR
Always more at https://jeremiahcraig.com
2018-11-2928 min