Shows
Heads In Beds ShowBreaking Down The Reasons WHY Guest Choose Vacation Rentals vs HotelsIn this episode of The Heads In Beds Show, we ask what most don't: why in the world do guests even CHOOSE to book a vacation rental over a hotel in the first place? How can you use this information to your advantage and let guests pick your property (and pay a premium to do it)? ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative...2025-07-2339 minHeads In Beds ShowHow To Launch New Vacation Rental Listings And Get Them BOOKEDIn this episode of The Heads In Beds Show, we replay a webinar between Conrad and Ben Day of Jetstream to talk all things direct bookings vs new OTA listings for bookings, launching, how to fix dead/zombie listings and a LOT more.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101YouTube Webinar Replay VideoBen DayJetstream🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffi...2025-07-1659 minHeads In Beds ShowBuild The Demand Formula For Your Vacation Rental MarketingIn this episode of The Heads In Beds Show, we dive into the factors that drive DEMAND in your markets and attempt to break apart what creates and drives demand. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and e...2025-07-0932 minHeads In Beds ShowSEO, AEO, GEO, Oh My! What's The New Search Trend In Vacation Rental Marketing?In this episode of The Heads In Beds Show, we dive into the "new world" of AI Search trends and all of the new terms popping up. Is there a shift ongoing with your SEO efforts to nail down AI powered LLM searches? If so, listen in for all of the details. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Rand Fishkin Podcast🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, pr...2025-07-0238 minHeads In Beds ShowHere's ALL You Need To Know About Hiring A Marketing Team For Your Vacation Rental BusinessIn this episode of The Heads In Beds Show, we replay a webinar between Conrad and Steve Trover - CEO of Better Talent - of all things hiring, agency vs freelancer, marketing teams, margins of your business and more. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101YouTube Webinar Replay VideoBetter Talent🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results...2025-06-2553 minHeads In Beds ShowThe Success Framework: How To KNOW A Vacation Rental Will Work WellIn this episode of The Heads In Beds Show, Paul and Conrad recap build the "Success Framework" for vacation rental properties to KNOW if a property will be successful. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2025-06-1829 minHeads In Beds ShowRecapping Google Marketing Live 2025 For Vacation Rental ManagersIn this episode of The Heads In Beds Show, Paul and Conrad recap Google Marketing Live from May of 2025. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Googleblog RecapMartech - Everything You Need To KnowYouTube Recap🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email market...2025-06-1150 minHeads In Beds ShowLast Minute Marketing Tips To Boost Summer OccupancyIn this episode of The Heads In Beds Show, Paul and Conrad dive into tips and tricks on getting more bookings this summer, driving last-minute demand and boosting the number of bookings you get to fill in open dates.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your ac...2025-06-0443 minHeads In Beds ShowPhoto & Video Assets: What Do You Need To Succeed?In this episode of The Heads In Beds Show, Paul and Conrad give a TON of ideas on photo and video assets that you need to build your vacation rental brand.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Short-Term Rental Photography Secrets with Andrew KellerISOneedphotos🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out t...2025-05-2841 minHeads In Beds ShowFoundational Planning For Vacation Rental Business SuccessIn this episode of The Heads In Beds Show, Paul and Conrad cover all things Foundational Planning for a vacation rental management company to thrive and grow. We cover:Strategy & Foundational Planning • Mission, Vision & Values statements • Company origin story • Unique Value Proposition (UVP) — guests & owners • Geographic focus / service‑territory map • Ideal guest personas • Ideal property‑owner personas • SMART business goals & high‑level KPIs • SWOT & competitive analysis report • Growth & expansion strategy + market‑entry playbook • Succession / leadership‑transition plan2025-05-2146 minHeads In Beds ShowGrab Bag Show: Vacasa, Growth, Inventory Churn, Data, May Thoughts & More...In this episode of The Heads In Beds Show, Paul and Conrad try something new: a grab bag show with news and notes from around the world of vacation rentals and all growth and the Vacasa - Casago merger. Like this style of episode? Let us know! ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, dir...2025-05-1428 minHeads In Beds ShowDesigning for Conversion: Best Practices For Vacation Rental WebsitesIn this episode of The Heads In Beds Show, Paul and Conrad talk all things conversions: getting more bookings, driving more leads and reviewing your website to find the friction points that stop direct bookings from growing. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us fo...2025-04-3032 minHeads In Beds ShowBreaking Down The Ideal Marketing Audit For Vacation Rental BusinessesIn this episode of The Heads In Beds Show, Paul and Conrad cover the concept of a marketing audit for vacation rental businesses, discussing what a good audit entails from both the consultant's and the client's perspectives. They explore quantitative (data-driven) and qualitative (opinion and goal-based) aspects of audits for attracting both guests and homeowners. They also touch upon the challenges of conducting free audits, the potential for bias when sales are involved, and the importance of an audit leading to actionable improvements for the business.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's LinkedIn PostConrad's Book: Maste...2025-04-2338 minHeads In Beds ShowBreaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 2)In this episode of The Heads In Beds Show (Part Two), Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form. They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards to leveraging blog content and “pattern interrupts,” they unpack why this top-of-funnel phase is often overlooked—and how to make your brand unforgettable.As guests shift int...2025-04-1631 minHeads In Beds ShowWhen To Use A Content Creator vs An Influencer To Grow Your Social Media ReachIn this episode of The Heads In Beds Show, Paul and Conrad break down the difference between a Content Creator vs an Influencer and how BOTH can lead to success when installed into your vacation rental social media marketing plan. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accomm...2025-04-0927 minHeads In Beds ShowBuilding Prompts For Better Responses From AI ToolsIn this episode of The Heads In Beds Show, Paul and Conrad talk all things prompts, AI, how to get the best output for various marketing tasks and a LOT more...⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellAnthropic Prompt Generation ToolConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on...2025-04-0238 minHeads In Beds ShowBreaking Down The Way The "Guest Booking Journey" Actually Works In 2025... (Part 1)In this episode of The Heads In Beds Show, Paul and Conrad dive into the early stages of the vacation rental guest journey — where interest is sparked and decisions begin to form. They explore how true inspiration often comes from unexpected, memorable experiences and how smart property managers can tap into that moment before a guest is even planning a trip. From the role of local tourism boards to leveraging blog content and “pattern interrupts,” they unpack why this top-of-funnel phase is often overlooked—and how to make your brand unforgettable.As guests shift into research...2025-03-2643 minHeads In Beds ShowBuilding The Reputation Of Your Vacation Rental Business With The Right ReviewsIn this episode of The Heads In Beds Show, Paul and Conrad discuss the crucial role of online reviews in the vacation rental business. They dive into which platforms deserve your focus, highlighting the importance of Google reviews for brand search, trust, and SEO. Discover why you should prioritize one review platform at a time for better results and the power of personalized review requests over automated ones.The hosts share valuable insights on handling both positive and negative feedback, emphasizing the dos and don'ts of responding professionally and promptly without getting defensive. Learn w...2025-03-1939 minHeads In Beds ShowIf We Did It, Here's How: Our Thoughts On The Casago & Vacasa MergerIn this episode, Paul and Conrad cover the unfolding situation surrounding the potential acquisition of Vacasa, discussing the initial bid by Casago and the subsequent unsolicited bid from Davidson Kempner Capital Management. They delve into the potential motivations behind these moves and the broader implications for the vacation rental industry. Paul and Conrad share their speculative insights on how they would approach the Vacasa situation if they were advisors.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp Bookings...2025-03-1242 minHeads In Beds ShowHow To Build Trust For Guests To Want To Book On Your Vacation Rental WebsiteIn this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation rental direct booking websites, crucial for both attracting guests and securing homeowner confidence. They discuss key factors including professional website design, the importance of social proof like guest reviews and trust badges, and the need for transparency and honesty in pricing, property details, and cancellation policies. The episode also highlights the significance of robust security features such as SSL certificates and secure payment processes, along with providing clear company information to foster ap...2025-03-0542 minHeads In Beds ShowLLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites?In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI. They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data coming from client sites. Despite claims from online experts, their data suggests Google is far from dead...Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Market...2025-02-2637 minHeads In Beds ShowShowcasing Vacation Rental Properties To Get MORE BookingsIn this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue. They break down the essentials—high-quality photos, engaging videos, and strategic branding—to make any vacation rental stand out, even in competitive markets. From design choices to must-have amenities, they explore how to position properties for success. Plus, they discuss why investing in property assets should be a key part of the owner onboa...2025-02-1935 minHeads In Beds ShowWhat Is Google Thinking About YOUR Content In 2025?In this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and website. They also break down AI overviews, search trends, updates and more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Lily Ray on XGoogle Search DocsAI Overview XeetGoogle AI Overviews With Detailed Comparison Mode🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem sol...2025-02-1242 minHeads In Beds ShowUnderstanding The Lingo: Performance Numbers For Your Vacation Rental BusinessIn this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental companies use to measure and gauge direct booking performance. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for he...2025-02-0544 minHeads In Beds ShowWhat Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search...2025-01-2936 minHeads In Beds ShowUnderstanding The Lingo: Social Media Marketing For Vacation RentalsIn this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2025-01-2226 minHeads In Beds ShowCan We Build A Marketing Strategy With Just AI?In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101ChatGPTGemini🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, soci...2025-01-1541 minHeads In Beds ShowMastering Property Detail Pages & Property Descriptions To Get More Direct BookingsIn this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Video version & blog post🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, soci...2025-01-0837 minHeads In Beds ShowRevisiting Google Vacation Rentals For 2025 - How Is This Going For Google?In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Google Vacation Rentals HelpKilled By Google ProjectExample Google.com Travel SERPExample Google Vacation Rentals listing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagram🚀 About BuildUp BookingsBuildUp Bookings is a team of crea...2025-01-0128 minHeads In Beds ShowBranded Stays & Lessons and Strategies from Hotels to Vacation RentalsIn this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive...2024-12-1830 minHeads In Beds ShowBuilding A Marketing Calendar For Your Vacation Rental Business (Updated for 2025)In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Bonuses: Annual ads budget spreadsheetAnnual ads spending / calculator spreadsheet🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to...2024-12-1141 minHeads In Beds ShowBONUS: Recapping The DARM 2024 Conference From Our PerspectiveIn this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101DARM Conference🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us f...2024-12-0939 minHeads In Beds ShowDirect Response vs Brand-Only Marketing: What's The BEST For Building Your Vacation Rental Company?In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to dri...2024-12-0433 minHeads In Beds ShowBuilding Your Vacation Rental Marketing FundamentalsIn this episode Conrad goes solo on this audio-only version of a LIVE training on "Building Your Vacation Rental Marketing Fundamentals".Want to get the video too? Tap the link below.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellRecording: Building Your Vacation Rental Marketing FundamentalsConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for...2024-11-2757 minHeads In Beds ShowHere's All Of The Google Products & Services You Use In Your Vacation Rental Business...In this episode Conrad and Paul break down the (kinda scary) number of Google services, products and channels that you likely need and rely in your vacation rental business...Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on sea...2024-11-2042 minHeads In Beds ShowRunning A Marketing Audit For Your Vacation Rental Business To Get More BookingsIn this episode Conrad goes solo on this audio-only version of a LIVE training on "Running A Marketing Audit For Your Vacation Rental Business To Get More Bookings". Want to get the video too? Tap the link below.Enjoy!⭐️ Links & Show NotesPaul Manzey Manzey DigitalConrad O'ConnellRecording: Running A Marketing Audit For Your Vacation Rental Business To Get More BookingsConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of cr...2024-11-1357 minHeads In Beds ShowUnderstanding The Lingo For Your Vacation Rental Marketing: Email MarketingIn this episode Conrad and Paul talk about all of the key terms, lingo and platform understanding you need to excel with email marketing for your vacation rental business. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on sear...2024-11-0629 minHeads In Beds ShowMarketing Properties Based On Location vs Marketing As 'Collections' For Your Vacation Rental WebsiteIn this episode Conrad and Paul talk about marketing properties only based on location vs marketing them based on common amenities or attributes. They get deep into the sauce on all things marketing property presentation. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach...2024-10-3028 minHeads In Beds ShowHere's What To Look For In Your Monthly Vacation Rental Marketing ReviewIn this episode Conrad and Paul brainstorm what are the best ways to get the MOST from a monthly marketing review from either your internal team or a marketing agency. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on...2024-10-2344 minHeads In Beds ShowUnderstanding The Lingo For Your Vacation Rental Marketing: Organic SearchIn this episode Conrad and Paul break down the most common "lingo" used when chatting about SEO so you are informed!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Support Hope Mill Inc's Hurricane ReliefHearts With Hands🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on sea...2024-10-1647 minHeads In Beds ShowWhat 'Marketing Gaps' Still Exist In The Vacation Rental Industry?In this episode Conrad and Paul come up with some ideas based on real everyday pain points that they deal with based on homeowner and guest marketing to help vacation rental managers. Someone, build these! Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach...2024-10-0932 minHeads In Beds ShowPredictions For Where The Book Direct Movement Is Going (With Mark Simpson)Welcome to our first-ever guest BONUS episode! We're joined by Boostly CEO Mark Simpson from his home in the UK to talk all things "Book Direct" movement: where it's going, what's working well, what we need to leave behind and a lot more. A special thanks to Mark for reaching out and joining us.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Mark SimpsonBoostly🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bo...2024-10-0748 minHeads In Beds ShowData Driven vs Gut Feel Marketing: What Actually Works Better?In this episode Conrad and Paul debate when to use 'data driven' approaches only to making marketing investments and when to ignore the data and 'trust your gut'. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, s...2024-10-0237 minHeads In Beds ShowFoundational Marketing vs Ongoing Marketing Costs For Your Vacation Rentals BusinessIn this episode Conrad and Paul break down what the true foundational costs of marketing are vs the ongoing investments you're making to grow your vacation rental business. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, s...2024-09-2542 minHeads In Beds ShowWe Predict: What's Going To Happen With Google Search In The Next Year?In this episode Conrad and Paul have some fun with a predictions episode! They review what might happen between now and Google in September 2025 and what will change along the way. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101‘Google Is a Monopolist,’ Judge Rules in Landmark Antitrust Case🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for...2024-09-1841 minHeads In Beds ShowHow To Adapt When New Homeowner Marketing Channels Open: The Secret Triangle (Part 2)In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the homeowner marketing side of any vacation rental business.Part II of a two-part series - go back 1 episode to see part I with guest marketing.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!🔗 C...2024-09-1130 minHeads In Beds ShowHow To Adapt When New Guest Marketing Channels Open: The Secret Triangle (Part 1)In this episode Conrad and Paul break down "The Secret Triangle" of Dan Kennedy's book - The Ultimate Marketing Plan and explain how each of those three corners apply to the guest marketing side of any vacation rental business.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of cre...2024-09-0439 minHeads In Beds ShowCelebrating The 100th Episode Of The Heads In Beds Show [LIVE RECORDING]In this episode Conrad and Paul take a bow to celebrate the 100th total episode of The Heads In Beds Show! Joined by Conrad's marketing coach of Wunderstars - Nicole Osborne - who takes the hosting chair and turns the questions on the duo. THANKS for listening in over the past 100 episodes. Here's to (at least) 100 more... Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101WunderstarsNicole Osborne🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp Booki...2024-08-2853 minHeads In Beds ShowDesign And Branding Tips To Get More Bookings & Attract More HomeownersIn this episode Conrad and Paul break down the design & branding elements you need to be successful in your vacation rental business. We break down the design vs branding debate along with how guest and owner marketing go hand-in-hand.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBrand Guidelines for Platform Sites (Airbnb/Vrbo) to Earn Brand SearchesThe Payless ExperimentConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, p...2024-08-2136 minHeads In Beds ShowBuilding A Homeowner Communication Strategy To Retain And Attract More InventoryIn this episode Conrad and Paul talk about the methods that you can use to keep owner communications in check and onboard properties smoothly. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email market...2024-08-1433 minHeads In Beds ShowMarketing Ideas You Can Do NOW To Get More Direct Bookings & Get More HomeownersIn this episode Conrad and Paul talk about the things you can do now to get more bookings and more homeowners now without waiting for future. What are tactics you can do now to get more results? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommo...2024-08-0733 minHeads In Beds ShowOne Year Later: What's Up With Google Analytics 4 For Your Vacation Rental Business?In this episode Conrad and Paul talk about the 1 year later (or so) mark of Google Analytics 4 and what they like, love and hate about using Google Analytics 4 day-to-day with guest and homeowner marketing.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Google Analytics 4 One Year Later🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct book...2024-07-3129 minHeads In Beds ShowHow To Build The Right Strategic Approach To Your Vacation Rental MarketingIn this episode Conrad and Paul talk about how you can use the right building blocks in your vacation rental strategy to maximize the growth of your business. They debate tactics vs strategy and why there's a time and place for both. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic...2024-07-2429 minHeads In Beds ShowHow We're Using AI Today (Mid 2024 Update)In this episode Conrad and Paul talk about HOW they're using AI today right now in the middle of 2024 and how Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101GeminiChatGPTCustom GPT For Ads AI Overviews: About last weekAdCreative.ai🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for...2024-07-1737 minHeads In Beds ShowHow To Build Your Budget For Vacation Rental Owner And Guest MarketingIn this episode Conrad and Paul talk about the process of building a budget that spans both guest and homeowner marketing for your vacation rental company. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2024-07-1042 minHeads In Beds ShowWhat AI Summaries Are Doing To Travel Planning on GoogleIn this episode Conrad and Paul break down all of the changes happening to Google now, specifically travel planning topics (and therefore keywords) Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101LilyRay on X🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2024-07-0330 minHeads In Beds ShowConversion Killers That Are Hurting Your Direct Booking ProgressIn this episode Conrad and Paul break down things that many vacation rental managers place in their website and marketing that actually HURT and lower conversion rates. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and e...2024-06-2638 minHeads In Beds ShowThings We Love From The Biggest Brands In Vacation RentalsIn this episode Conrad and Paul turn the tables on the large brands that they often love to take shots at. What are the BEST parts of Airbnb, Vrbo and Vacasa? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Vacasa PM landing page🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodatio...2024-06-1934 minHeads In Beds ShowIs "Channel Management" The Same Thing As Marketing Your Vacation Rental Biz?In this episode Conrad and Paul discuss the Guesty purchase of Rentals United along with the conceptual approach of using channel managers as a way to get more bookings. Then they ask a question - is this marketing or something else? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Guesty acquires Rentals United, expanding market leadership🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you...2024-06-1229 minHeads In Beds ShowKeyword Research TIPS To Maximize The Search Traffic To Your Vacation Rental WebsiteIn this episode Conrad and Paul break down ALL of the approaches to keyword research that help to define the right topics for any vacation rental business to attract both homeowners and guests. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach...2024-06-0529 minHeads In Beds ShowThe Vacation Rental 'Booking Window' Is Changing According To This Billion Dollar CompanyIn this episode Conrad and Paul review how the "window" for bookings is compressing over time according to data from Expedia.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Expedia Group Report🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing f...2024-05-2932 minHeads In Beds ShowHow Much Should You Pay Attention To Your Vacation Rental Competition?In this episode Conrad and Paul talk about how much (or how little) you actually should be paying attention to your competition... including what techniques you can use to 'spy' into their overall marketing. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us fo...2024-05-2232 minHeads In Beds ShowScaling Your Vacation Rental Business Beyond $1m In Bookings With 'Middleweight' MarketingIn this episode Conrad and Paul talk about the scaling of your vacation rental business past $1m in gross bookings with frameworks from 'Mastering Vacation Rental Marketing' - in the middleweight section. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and e...2024-05-1546 minHeads In Beds ShowGoogle Ads vs Facebook (Meta) Ads - What Is The Difference For Your Vacation Rental Business?In this episode Conrad and Paul talk about the difference between Google Ads and Facebook (Meta: including Facebook and Instagram) Ads and how each one can help and grow your vacation rental business.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, soc...2024-05-0838 minHeads In Beds ShowCh-Ch-Changes: Do They Kill Your Direct Booking Biz?In this episode Conrad and Paul talk about changes happening in 2024 including 'cookies' going away (or are they), third-party tracking, email DNS verifications, privacy-first rules and more. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingGoogle Analytics 4 CookiesEmail DNS changes🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2024-05-0137 minHeads In Beds ShowBuilding Your Vacation Rental Business Beyond The Lightweight Stage ($200k~ In Bookings) With Digital MarketingIn this episode Conrad and Paul talk about the growing point of every vacation rental business - $200k in gross revenue and bookings.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2024-04-2435 minHeads In Beds ShowThe Art Of The Offer: Making Homeowner Lead Gen More Effective For Vacation Rental BrandsIn this episode Conrad and Paul break down the key to making a great offer to drive more lead gen for vacation rental homeowners.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2024-04-1728 minHeads In Beds ShowComing Up With A Brand Name That Sticks For Your Vacation Rental CompanyIn this episode Conrad and Paul explore naming and branding a vacation rental company as a way to make a brand that is SMILE worthy and not SCRATCH worthy. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingBuy This Book Too: Hello, My Name Is Awesome: How to Create Brand Names That Stick🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your acc...2024-04-1034 minHeads In Beds ShowWays You Have NOT YET Used Social Media To Grow Your Vacation Rental BusinessIn this episode Conrad and Paul dive into some fun and engaging social media posts from "Mastering Vacation Rental Marketing" that have proven to work very well for other vacation rental managers at scaling their social media followings. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingVintory CRMHubspotMailchimp🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us fo...2024-04-0332 minHeads In Beds ShowHow To Leverage a CRM Properly With Guests & Homeowners To Grow Your Vacation Rental BizIn this episode Conrad and Paul talk about what a CRM is, why you should use one for both owners and guest marketing and what the key parts of CRM marketing are.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingVintory CRMHubspotMailchimp🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, soc...2024-03-2736 minHeads In Beds ShowWhat Should The SMALL Vacation Rental Host Or Manager Do To Grow Their Business?In this episode Conrad and Paul talk about the starting point in any vacation rental business - the 'featherweight' stage starting from $0 up to $200k in gross booking revenue. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing fo...2024-03-2038 minHeads In Beds ShowExplaining The BuildUp Bookings Vacation Rental SEO Framework: TLCKIn this episode Conrad and Paul talk about the genesis of Conrad's SEO framework: TLCK that started in the VRMB forums and has been expanded and built out further since then. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email ma...2024-03-1338 minHeads In Beds ShowGoogle Rebrands Bard To Gemini: Here Is What Google Is PlanningIn this episode Conrad and Paul talk all about Gemini - the new version Google's AI that's rolling out to their products. How does it impact the VR industry? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing fo...2024-03-0630 minHeads In Beds ShowWhy Link Building Is Overlooked & Why It's One Area You Can IGNORE Google's Advice On...In this episode Conrad and Paul talk about link building: why it's the most 'skipped' area of SEO for many vacation rental managers and why that's a mistake and also why you actually want to ignore what Google says about link building. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodatio...2024-02-2839 minHeads In Beds ShowWhat Are The ACTUAL Benefits Of Building A Direct Booking Website & Brand?In this episode Conrad and Paul talk about what the real and actual benefits are of building a book-direct vacation rental business. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2024-02-2123 minHeads In Beds ShowWhen Social Media Is NOT The Right Marketing Channel For Your VR BusinessIn this episode Conrad and Paul talk about when you should NOT use social media to get more traffic to your vacation rental business.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2024-02-1426 minHeads In Beds ShowHow To Be A GREAT Client For Your Marketing AgencyIn this episode Conrad and Paul break down something very different: how to be a good client! Being a good client means that we can find win-win situations. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vac...2024-02-0718 minHeads In Beds ShowThe Reasons To LOVE Email Marketing To Get More Direct Bookings!In this episode Conrad and Paul break down their most 'underserved' topic on the podcast: email marketing! They share their favorite reasons why email can be a huge benefit to your overall direct booking approach. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on sear...2024-01-3131 minHeads In Beds ShowGoogle Is Leaning Into Vacation Rentals Even MORE With Structured Data?!In this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketinghttps://support.google.com/hotelprices/topic/12028304https://developers.google.com/search/docs/appearance/structured-data/vacation-rental🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made...2024-01-2430 minHeads In Beds ShowThe Advanced Elements You Need To Get More Bookings On Your Vacation Rental Website (Website & Conversions) Part IIIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Part II of II! Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach...2024-01-1742 minHeads In Beds ShowThe Basics You Need To Get Bookings On Your Vacation Rental Website (Design & UX) Part IIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help...2024-01-1047 minHeads In Beds ShowWhat You'll Need To Build An Annual Marketing CalendarIn this episode Conrad and Paul dive into how to build an annual marketing plan including a scorecard, budgets by month, media breakdown and setup a plan to make sure guest and homeowner marketing stays on track. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help...2024-01-0333 minHeads In Beds ShowBuilding Ad Targeting Audiences On Google, Facebook & Instagram That Deliver The Right ResultsIn this episode Conrad and Paul dive into how to build the right audiences and target ads across Google Search, Facebook, Instagram and Google Display.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental bran2023-12-2039 minHeads In Beds ShowTools & Lead Magnets You Can Use To Drive More Homeowner LeadsIn this episode Conrad and Paul dive into different tools you can use to get more homeowner leads. Creating new marketing and ad creative is one of the key ways to make sure you're always getting more homeowner leads!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingVintoryEmail Paul For The Key Messaging Worksheet🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for...2023-12-0744 minHeads In Beds ShowA Guidebook Is MARKETING For Your Vacation Rentals: Here's WhyIn this episode Conrad and Paul dive into the guidebook: what purpose does it serve for your marketing? More than you might think... Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingTouchstay Guidebooks🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2023-11-2927 minHeads In Beds ShowWhen You Should Build "Mini Sites" For Your Vacation Rental Business To Generate HUGE ROIIn this episode Conrad and Paul dive into the when, how, what and why of "mini sites" and how they can an extremely high ROI channel for you to build for your vacation rental marketing and SEO approach. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for he...2023-11-2221 minHeads In Beds ShowBarry Diller at Expedia VERSUS Google: Vrbo Spends $300m On Google Ads Without ROI?In this episode Conrad and Paul break down Barry (Expedia CEO) vs Google: The Vrbo Episode where Barry Diller of Expedia exposes the $300m in ad spend for Vrbo that did not appear to drive the same "profits" that Vrbo was used to in the past.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingTechEmails Tweet (Barry's Email)🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, di...2023-11-1527 minHeads In Beds ShowHow & Why To Build Guest & Owner Personas For Your Vacation Rental MarketingIn this episode Conrad and Paul dive into building a persona before diving into marketing. Why do personas matter? How does messaging/copy tie into your persona + a lot more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marke...2023-11-0834 minHeads In Beds ShowWhy Branded Google Ads Is The Right Move 99.9% Of The TimeIn this episode Conrad and Paul are back and chatting all things PPC + Google Ads and how to approach branded campaigns. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental Marketing🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2023-11-0128 minHeads In Beds ShowSpecial Recap Of VRMA 2023: Feat: Heather Bayer, Andy McNulty, Catherine Ratcliffe & Valerie GangasIn this episode Conrad drops a special release recapping VRMA along with four wonderful guests. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingHeather BayerAndy McNultyTouch StayCatherine Ratcliffe STR Benefits Consulting Valerie Gangas🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2023-10-301h 27Heads In Beds ShowNavigating the Aftermath of a Google Update [Part Two] For Your Vacation Rental WebsiteIn this episode (part two), Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGet On The Early Access List For Conrad's Book!🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results...2023-10-1823 minHeads In Beds ShowNavigating the Aftermath of a Google Update [Part One] For Your Vacation Rental WebsiteIn this episode, Conrad and Paul chat about Google's recent Helpful Content Update(s) as well as Google updates in general and how they impact your organic search traffic, approach to SEO and what to do if you're "hit" by one!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGet On The Early Access List For Conrad's Book!Google Search's helpful content system and your website🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you m...2023-10-1122 minHeads In Beds ShowAnnouncing My BOOK: Mastering Vacation Rental Marketing [Behind The Scenes]In this episode, Conrad and Paul chat about Conrad's new book launching for VRMA: Mastering Vacation Rental Marketing and share early-access to get on the list to get it first when the book is launched. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellBuy The Book Now (Amazon)🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, s...2023-10-0433 minHeads In Beds ShowRunning A Marketing Audit To Build YOUR 2024 Marketing PlanIn this episode, Paul and Conrad talk through the new BuildUp Bookings "Growth Activation Audit" checklist and how to best review brand, search, social, email, homeowner and overall website strategy progress in your vacation rental business. Want a copy of the growth activation audit for yourself? Email conrad@buildupbookings.com with "Audit" in the subject line! Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you...2023-09-1342 minHeads In Beds ShowWhat's It Like For One Of US To Book A Vacation Rental?In this episode, Conrad breaks down what it's like to book a vacation rental and his experience as a guest while visiting family a few weeks ago. Paul and Conrad also talk about Booking.com ads and other updates to Google Ads RSAs.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle releases Responsive Search Ads guideBooking.com owner hails marketing efficiency in driving topline growth🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct book...2023-08-0927 minHeads In Beds ShowPart III: Settings That'll Make Or BREAK Your Google Analytics 4 ReportsIn this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellMeta ordered to suspend Facebook EU data flows as it’s hit with record €1.2BN privacy fine under GDPRNew button in the Explore Funnel reports in GA47 GA4 Features That Will (Hopefully) Make You Hate It LessKil...2023-05-3136 minHeads In Beds ShowPart II: Google Analytics 4 Is USELESS Without These Settings + Events...In this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end.⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGoogle Analytics 4 Enhanced MeasurementGoogle Analytics 4 Ecommerce Tracking🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of cre...2023-05-1741 minHeads In Beds ShowLow Budget Ways To Get More Direct BookingsIn this episode, Paul and Conrad dive into ways to get more direct bookings WITHOUT spending tens of thousands of dollars: we explain email, branded PPC and other low-cost efforts.⭐️ Links & Show NotesPaul Manzey Conrad O'Connell🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.2023-03-2235 minHeads In Beds ShowStanding Out From The Vacation Rental Crowd In Your Market: How To Attract Owners & GuestsIn this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellGPT-4The race to the bottom - Seth Godin🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for...2023-03-1533 minHeads In Beds ShowThe Tools We Use To Increase Productivity And Get More Done In Less TimeIn this "experiment" episode, we dive into the tools that we both use on a daily basis to be more productive and get more done for our clients. Conrad shares the tool he uses 30 times a day and Paul laughs at the absurdity of Conrad's obsessions. ⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellUnlock the Power of Search AdsAhrefsSemrushDetailed SEO PluginChrome Sublime TextText ExpanderColorslurpPixelmator ProCanvaAlfred AppDescriptGoogle Ads Editor1PasswordBasecampAirtableFreshbooksGTMClarityKeywords EverywhereTag Assistant ChatGPT🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagramTwitter🚀 About BuildUp BookingsBuildUp Bookings is a team of creative, p...2023-03-0948 min