Shows
Vision VoicesStep 2024 Episode 10 | Vanhishikha Bhargava - Start Marketing Early to SucceedJoin our host Lara Varlamova in this insightful conversation with Vanhishikha Bhargava, the Founder of Contensify, in episode 10 of the Step Conference 2024 serial. They dive deep into the importance of starting your marketing efforts early to avoid getting lost in the ever-increasing noise of the digital world. Vanhishikha shares her expert insights on why marketing should begin on day zero, not day hundred, and provides practical advice for startups on how to establish a strong branding and marketing strategy from the get-go. Don't miss out on this valuable discussion to set your business up for success!
2024-07-0434 min
Content Kettle (eCommerce Special)How an Indian Jewelry Brand Gained Customer's Trust with Quality Content | Richa Sheth - Founder, Bliss DiamondsBliss Diamond is a jewelry brand that celebrates exquisite craftsmanship and one-of-a-kind designs. This remarkable brand emerged from the founder's deep-rooted passion for design and the desire to create something truly special.
In the early days, the founder immersed herself in the realm of local goldsmiths, learning invaluable insights about design styles and understanding the customers' needs. With this knowledge, Bliss Diamond offers unique pieces that capture hearts and inspire admiration.
Harnessing the power of Instagram, Bliss Diamond strategically utilizes this popular platform as their primary marketing channel. With a focus on attracting more sales...
2023-07-1524 minContent Kettle (eCommerce Special)How an eCommerce Marketplace is Helping Small DTC Brands Grow with Their Platform | Ishita Sawant - Founder, MeolaaMeaolaa is a dynamic marketplace that helps small direct-to-consumer (DTC) brands. With a steadfast commitment to purpose and curated experiences, Meaolaa has created a platform tailored for the next generation of conscious consumers. Their impressive roster boasts over 750 brands across six verticals, all sharing a common vision of fostering a community of purpose-driven, contemporary brands.
What distinguishes Meaolaa is its unwavering dedication to helping brands stand out in their marketplace. They go the extra mile by promoting their customers' products in unique and innovative ways, enabling them to effectively market their offerings and make an impact.
Embracing the power...
2023-07-0824 minContent Kettle (eCommerce Special)How a Botanical Lifestyle Brand Focused on Aesthetic Content to Attract More Customers | Supriya R - Founder, Leafy AffairLeafy Affair is India's top botanical lifestyle brand that celebrates nature's serene beauty. With an unwavering dedication to precision and craftsmanship, Leafy Affair searches far and wide for a diverse selection of flowers, seeds, and botanicals. These precious treasures are transformed with meticulous care into stunning designs, creating exquisite keepsakes that captivate people of all ages and genders.
What began as a simple curiosity in 2016 has blossomed into a thriving business for the founder of Leafy Affair. Driven by a deep passion for botanicals, she embarked on an incredible journey to bring the elegance of nature into...
2023-07-0130 minContent Kettle (eCommerce Special)How a Women Haircare Brand Utilizes Marketing Funnel to Make More Sales | Anshita Mehrotra - Founder, Fix My CurlsFix My Curls is the go-to haircare brand for women with curly hair. They’re more than just products – a community of curly heads coming together to share their hair journeys and support one another.
The brand was born out of the founder's personal struggle to find suitable haircare solutions for her own curly hair. Realizing that many women faced the same challenge, she created a brand to meet their unique needs and empower them in their haircare routines.
Fix My Curls found success by leveraging Facebook communities where women actively sought out haircare products. Thei...
2023-06-2444 minContent Kettle (eCommerce Special)How a Gifting Solution Brand Leverages Gifts with Purchase Campaigns for Marketing | Gunjan Malhotra - Founder, LemonadeLemonade is India's top destination for personalized gifting solutions. Created with a vision to bridge the gap between extravagant and budget-friendly gifts, they have captured the hearts of countless individuals with their unique and thoughtful offerings.At the heart of Lemonade's marketing strategy is the founder, who possesses a natural talent for photography. Their content is meticulously curated to exude an aesthetic appeal, captivating their target audience and leaving a lasting impression.Content marketing and paid advertising have played pivotal roles in Lemonade's quest to attract more customers. However, it's their ingenious "gift with purchase" campaigns that...
2023-06-1736 minContent Kettle (eCommerce Special)How a Planners Brand Harnesses the Ramadan Season for Increased Sales | Fathima Hudhabedi - Founder, ArtificientArtificient is a brand committed to crafting invaluable planners for Ramadan. What began as a passion for the founder, driven by a desire to organize and optimize her life, has blossomed into a thriving venture. Starting with her college friends, who quickly became fans of her meticulously designed planners, Artificient found its humble beginnings on Instagram.
Distinct from other planners in the market, these specialized creations cater specifically to the sacred occasion of Ramadan, captivating customers with their unique features and unparalleled usefulness.
At the core of Artificient's marketing strategy lies the creation of engaging...
2023-06-0824 minContent Kettle (eCommerce Special)How an Indian Sustainable Food Brand Takes an Educational Approach to Marketing | Sairaj Dhond - Founder, WakaoWakao is India's pioneering brand that creates products from the extraordinary superfood - Jackfruit. This Goa-based sustainable food brand is on a mission to positively impact the planet through their handpicked natural offerings.
The visionary founder of Wakao recognized the unfortunate reality of jackfruits going to waste in India and saw the potential that could be unlocked. With a clear and educational branding approach, they embarked on a journey to introduce this unique product. To ensure customers enjoy their jackfruit creations, recipe cards were thoughtfully included, guaranteeing the perfect cooking experience and delighting their loyal customer base.
2023-06-0328 minContent Kettle (eCommerce Special)How an Indian Activewear Sells Their Products with the Right Influencer Marketing Strategy | Ujjawal Asthana - Founder, ZymratZymrat is an Indian activewear brand redefining the industry with cutting-edge products crafted from the finest fabrics, all at India-friendly prices.
What sets Zymrat apart is its incredible community of athletes who go above and beyond, becoming true advocates of the brand. Their passion and dedication create a powerful bond that resonates with athletes and enthusiasts alike.
In an era where the spotlight has shifted from celebrities to influencers, Zymrat recognizes this shift and has strategically prioritized influencers. By staying in tune with the latest trends on platforms like Instagram, they not only provide value...
2023-05-2752 minContent Kettle (eCommerce Special)How a Minimalistic Women's Clothing Brand Reaches a Wider Audience on Social Media | Ritviza - Founder, MinimulMinimul is a sustainable brand that creates women's clothing, apparel, and home furnishings with minimal use of resources, chemicals, and labor. They use eco-friendly materials like coconut shell buttons and 99% paper packaging and completely avoid plastic. Their designs are basic and minimal, catering to everyday essentials that are affordable for everyone.
The founder strongly believes in giving her best and putting in all the effort to make things work. She believes that there is no backup plan and the only way to succeed is to give your all.
One of the brand's key focuses is...
2023-05-2022 minContent Kettle (eCommerce Special)How a Women Sustainable Clothing Brand Uses Instagram Trends to Reach Wider Audience | Anjani & Vishal - Co-founders, BabliBabli is a women's sustainable clothing brand that stands out in the market.
The brand is known for its incredible Indian women's clothing, all offered at an affordable price. What sets Babli apart is their commitment to leveraging Instagram trends to reach a wider audience. They have successfully used Instagram reels and user-generated content to showcase their products in a creative and engaging way.
The brand's dedication to high-quality content and strong Instagram marketing is inspiring. Babli understands the importance of great packaging and has made it a priority since day one to create an...
2023-05-0835 minContent Kettle (eCommerce Special)How an Indian Home Decor Brand is Utilizing Instagram Aesthetics to Promote Their Products | Nitika Gupta - Founder, Pine ConePine Cone - a unique home decor initiative that celebrates the lesser-known crafts of India, all handmade with love by artisans in remote parts of rural India. What sets Pine Cone apart is their unwavering focus on giving these talented artisans an opportunity to work within their own communities.
Pine Cone's Instagram marketing strategy is all about embracing the "slowlife" and showcasing the beauty of it through their stunning products. One of the most successful ways they achieve this is by attending pop-ups, where they can showcase their products and proudly highlight the incredible efforts that go...
2023-05-0133 minContent Kettle (eCommerce Special)How a Women's Clothing Brand Built a Loyal Following of Brand Advocates | Akanksha S - Founder, A Curve StoryA Curve Story is a brand that creates clothes for women of all sizes. The founder believes that the notion of an "ideal body type" is unfair to those whose bodies do not conform to unrealistic standards set by society and high-fashion.
They prioritize designing clothes that fit each unique body and empower women to feel confident and love themselves. During the pandemic, their mission became even more important as people struggled with body image issues and searched for comfortable clothing options. A Curve Story celebrated this diversity and made sure everyone felt seen and heard.
2023-05-0126 minContent Kettle (eCommerce Special)How a Homegrown Guilt-Free Candy Brand is Leveraging Instagram Reels for Growth | Aashnee Gajaria - Founder, Sandhya Seshadri - Co-founder, NiblerzzNiblerzz - the homegrown brand on a mission to revolutionize how we enjoy candies! This clean-label, guilt-free candy is a labor of love from two friends who are determined to break the mold of traditional sweets. Drawing inspiration from their shared experiences in the industry, Niblerzz has a unique perspective on what makes a candy truly irresistible.
To spread the word about their innovative product, Niblerzz focuses on creating engaging content that resonates with their audience. From dynamic Instagram feeds with vibrant colors and catchy content, they go above and beyond to provide a personal touch that...
2023-04-2042 minContent Kettle (eCommerce Special)How an Indian Ayurvedic Brand Prioritizes Branding Strategies to Captivate Audience Attention | Arjun Vaidya - Founder, Dr. VaidyaDr. Vaidya is a distinguished Ayurvedic brand in India, known for their all-natural formulations that are the fundamental building blocks of holistic health solutions and wellness. With a legacy that spans generations, their unwavering dedication to their practice has successfully treated thousands of patients for over a century, and they have perfected their unique blends to deliver the promise of good health for all.
To continuously improve their products, Dr. Vaidya recognizes the importance of gathering regular customer feedback to gain insight into their challenges. They understand that customers trust user-generated content and influencer endorsements more than...
2023-04-2021 minContent Kettle (eCommerce Special)How a Laundry Pods Brand Uses Short Form Video Content to Educate Customers | Vipul Chaturvedi - Founder, HapisoHapiso, a brand that is dedicated to promoting a more environmentally conscious way of life, strives to provide safe and guilt-free products to its consumers. By making these products more accessible, Hapiso is enabling a larger audience to participate in sustainable living practices.
Their innovative approach eliminates the need for overdosing, preserving fabrics and keeping clothes looking bright for longer periods of time.
Starting as a home-based experiment with laundry pods, Hapiso tested their product with a small group of friends and family members to assess its effectiveness in cleaning clothes.
Through Instagram...
2023-04-2027 minContent Kettle (eCommerce Special)How a Women's Clothing Brand Creates a Sustainable Practice through Collaboration, Authenticity, and Transparency | Anita Chandramohan - Founder, Madder MuchMadder Much, a brand created by Studio Indieco, is dedicated to fostering collaboration and creativity. They aim to inspire makers, and writers to share their journeys and contribute to a more thoughtful and sustainable practice.
Their celebration of Indian craftsmanship highlights the beautiful and natural colors that are derived from nature.
Madder Much credits their success to their commitment to good design and high-quality products, consistently delivering value over time, setting them apart in a crowded market.
Their Instagram strategy constantly evolves to keep things fresh and engaging for their audience. They experiment...
2023-04-1931 minContent Kettle (eCommerce Special)How a Sustainable Personal Care Brand Uses Content Marketing to Educate Their Audience | Mehul Manjeshwar - CMO, Bare NecessitiesBare Necessities is an Indian sustainable personal care brand that creates eco-friendly alternatives to everyday products. Their core philosophy revolves around creating products that are gentle on the environment, good for the body, and mindful of the wallet.
What sets Bare Necessities apart from its competitors is their commitment to reducing waste and minimizing their environmental impact. They achieve this by using natural ingredients, compostable packaging, and reusable containers, eliminating the need for single-use plastic.
Their content creation process revolves around the team coming up with ideas and what's...
2023-04-1840 minContent Kettle (eCommerce Special)How a Premium Ice Cream Brand is Using Pr and Social Media to Reach Their Audience| Tanvi Chowdhri - Founder, Papa Ice CreamPapacream is a premium ice cream brand with unique flavors that caters to a large audience in India.What sets Papacream apart from its competitors is their dynamic marketing strategy. They started off by using traditional PR methods like print media, newspaper and other publications. However, their focus has now shifted towards social media platforms like Instagram, where they display their products in various setups and add a unique story to each one.The brand's core focus is messaging and branding. They use simple color palettes and maintain a clear, concise message. They keep their ad copies...
2023-03-2742 minContent Kettle (eCommerce Special)How a Loungewear Brand Uses Their Focus on Quality Products and an Omnichannel Strategy for Marketing | Mallika Jain - Founder, Be AsideBe Aside is a comfortable loungewear brand for both men and women.The brand was born during the COVID-19 pandemic when people were looking for comfortable yet presentable clothes to wear at home. The founder of Be Aside, along with her mother-in-law, realized that they needed something to wear that would be suitable for casual outings like grocery shopping or getting coffee, without having to wear heavy denim or traditional Indian wear that can be uncomfortable in the hot summer months.They found the perfect solution in loungewear and began creating products that catered to this need.
2023-03-2424 minContent Kettle (eCommerce Special)How a Skincare Brand Collaborates With Customers and Micro-influencers for Marketing | Nehaa Juneja - Founder, Skin WorksSkinWorks, a beauty brand that offers freshly handmade skincare products made with love just for you. Nehaa Juneja founded SkinWorks, whose passion for skincare and beauty began when she witnessed her mother making magic potions right in their kitchen. They began their journey by experimenting with making skincare products at home and attending flea markets to give away free products for people to try.Skinworks' marketing strategy is unique. Instead of focusing on influencer marketing, they opted for small influencers and users to use their products and share content with them. As a new brand, they believed...
2023-03-2321 minContent Kettle (eCommerce Special)How a Customized Gifting Solution Brand Uses Personal Branding and Organic Marketing to Increase Sales | Radhika Gupta - Founder, HandflysHandflys is a customized gifting solution brand based in India. The brand emphasizes building customer trust, as customized products cannot only be resold once rejected. The founder shares that the brand's significant sales increased when she showed her face on social media. This personal touch helped to establish a deeper level of trust with customers.She would frequently come on Instagram live, and share details about her DIY workshops which eventually caught people's attention and generated more revenue.However, Handflys faced challenges with shipping products through cash on delivery (COD), as many products would be returned...
2023-03-2227 minContent Kettle (eCommerce Special)How an Athleisure Brand Prioritizes Customer Feedback and Creating Value-content for Marketing | Shreya Mittal & Ria Mittal - Co-founders, CavaCava is a go-to athleisure brand for both men and women. From hitting the gym to traveling in style, Cava has made a name for itself as a top choice for those looking to stay trendy and comfortable.The brand was born during the pandemic, when the founders realized there was a gap in the Indian market for stylish, high-quality athleisure wear. Rather than settling for international brands, they took matters into their own hands and began designing their own products.One of the keys to Cava’s success is their commitment to product testing. The founders tr...
2023-03-2139 minContent Kettle (eCommerce Special)How a Coffee Brand Creates Creative Campaigns to Engage Their Audience and Turn Them Into Brand Advocates | Armaan Sood - Co-founder, Sleepy Owl CoffeeGet ready to hear the story behind Sleepy Owl, the homegrown Indian instant coffee brand that’s taking the market by storm with its flavored instant coffee.With 90% of their content creation done in-house, Sleepy Owl values authenticity and transparency. Their focus is on promoting the brand, rather than just the product, recognizing that a strong brand personality can help sell the product better. And they know the importance of nailing the product-market fit before building their brand.Sleepy Owl is known for its creative and viral ads, like the mute ad that made people stop skipping th...
2023-03-2030 minContent Kettle (eCommerce Special)How India’s Leading Luxury Preloved Platform uses Data and Strategic Collaboration to Boost Growth | Ashri Jaiswal - Co-founder, ZiniosaZiniosa - India’s first subscription-based rental service for luxurious handbags. If you’re a fashion lover and love to experiment with your style, then you must listen to this episode.
Ziniosa is unique and pocket-friendly, and their team of fashion lovers and technology enthusiasts wants to change the way India shops. They are revolutionizing the concept of luxury fashion by providing their customers with handpicked bags and longer rental periods, eliminating confusion and reducing shopping time. All their products are 100% authentic, and they believe in eliminating the use of fake products. With Ziniosa, customers get genuine bags...
2023-03-2041 minContent Kettle (eCommerce Special)How a Maternity Clothing Brand Leverages User Generated Content and Community Building as a Marketing Strategy | Deepika Thiyagarajan - Founder, Put-chiA maternity clothing brand born out of a personal need and preference, Put-chi is now one of the leading names out there that focuses on designing a clothing range that pregnant women could feel comfortable, yet stylish in. They have been focused on ensuring that mothers-to-be and new mothers find the best of clothing quality during their journey, personalising everything - including the packaging!
In this episode, we spoke to Deepika Thiyagarajan, the Founder of Put-chi all about how she started the brand and its vision and mission for the long-term. We also do a deep dive i...
2023-01-1646 minContent Kettle (eCommerce Special)How to Use Actionable Content to Market Your Food Brand Online | Apeksha Jain - Founder, The Gourmet JarA brand that started out as a food blog back in 2009, led to Apeksha Jain founding The Gourmet Jar. From what started as experiments to come up with different types of jams in her own kitchen and sending it over to friends and family for feedback, turned into a whole business opportunity owing to the unique recipes and of course, the yummy taste! Today, The Gourmet Jar is one of the most loved brands online that continues to experiment and present the finest gourmet condiments to their audience.
In this podcast episode, we talk to Apeksha about h...
2023-01-1623 minContent Kettle (eCommerce Special)Using User Generated Content as a Brand Awareness and eCommerce Marketing Strategy | Nikita Dumbani - Founder, One of a KindA brand that was simply started off as a hobby and with an interest in perfumes, soon took to hosting workshops to teach people how to make perfumes. And today, it is one of the most loved brands online when it comes to personalised perfumes. From selling perfumes made at her workshops at home, Nikita, the Founder grew to hosting these perfume making sessions at corporates and other events.
In this episode, we speak to her about the marketing strategies she has used to grow the brand from scratch. She talks about how user generated content works b...
2022-12-1622 minContent Kettle (eCommerce Special)Communicating Simplicity Through Aesthetic and High Quality Content for Marketing | Muskaan Daga - Founder, The Sweet BlendThe Sweet Blend is a venture started by Anand & Company - established in the year 1976, aims to serve happiness in the form of handcrafted sweets. Muskaan and Nikita grew up watching sweets being made and the joy it brings to people, and the brand aims to take their grandfather’s vision further by curating the most indulgent and authentic Indian sweets inspired by the diverse culinary cultures across the country.
While the brand has been in the market for almost 40 years now, the Founders have recently taken to establishing an online store for it. Talking about the br...
2022-12-1629 minContent Kettle (eCommerce Special)How to Use eCommerce Content Marketing to Educate Consumers and Drive Inbound Sales | Sherif Arora - Founder, Le-vanzaLe-vanza is a fast-growing Indian ayurvedic brand that started out from the humble home of Sherif Arora. Today, a brand that was started by his mother, is on its way to addressing a global target market with its products, keeping their core focus on educating consumers over promoting deals and discounts.
As a brand that caters to a very defined target audience, Le-vanza has been extensively making use of content marketing. They believe that consumers should find their brand and its products while seeking for solutions to their problems, and make a purchase when they are fully e...
2022-12-1521 minContent Kettle (eCommerce Special)Using Humour in Content Marketing for Ecommerce to Create a Pharmaceutical Brand | Ananya Maloo - Founder, NuutjobNuutjob is an intimate hygiene brand for men started by two sisters. Stemming from a thorough research on health and wellness products available for men, the brand aims to provide complete hygiene solutions for men to prevent infections and ringworms. The pharmaceutical, health and wellness brand has also been featured on Shark Tank India for serving an under-served consumer market.
In this episode, we talk to Ananya Maloo, the Founder of Nuutjob. From understanding the challenges they faced as women founders in market research to how they have taken on a unique tone of voice to educate t...
2022-11-2850 minContent Kettle (eCommerce Special)Making the Most of Content Marketing for Ecommerce to Reach Sneaker Heads | Krishnav Dhingra - Founder, SneakareFrom buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for sneaker care products in India. That's how Sneakare began, and today it is one of the brands that has also been seen on Shark Tank India for their unique ideas!
The brand realised that a lot of their audience had to be introduced to sneaker care p...
2022-11-2641 minContent Kettle (eCommerce Special)Creating Purpose-driven Content on Instagram to Deliver a Vision and Mission for eCommerce Marketing | Sunaina Somu - Founder, Wild Little SocietyA brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown representation in dolls proactively through their handmade toys.
The Founder has been using Instagram to create and share audience-first content to reach out to mothers and encourage them to be the force of change behind the bigger problem. In this episode, we talk to her about how s...
2022-11-2349 minContent Kettle (eCommerce Special)Learn Why Showing the Human Side of Your Brand is the Instagram eCommerce Marketing Hack You Need | Niti Singhal - Founder, Twee in OneTwee In One is one of its kinds, eco-friendly fashion and clothing brand that is focused on making sustainable fashion a reality. The brand specialises in creating products that offer two looks in one, giving fashion a whole new meaning. They are rapidly solving the problem for women who want to travel for work and events without having to pack too much. Having been featured on Shark Tank India and an Amul ad, we decided to get talking with the brand to understand what marketing strategies have led them to reaching their target audience.
In this episode, w...
2022-11-1825 minContent Kettle (eCommerce Special)How Earth Rhythm Uses Brand Authenticity and Human Connect for Ecommerce Marketing | Harini Sivakumar - Founder, Earth RhythmIndia's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective, safe and backed by cited scientific research; with a goal to solve most skincare problems without people having to seek prescriptions from costly dermatology clinics.
To cut through the noise in the beauty and cosmetics industry, the brand has focused on using its own story and brand authenticity as their key m...
2022-11-0942 minContent Kettle (eCommerce Special)Establishing a unique brand identity and leveraging influencer marketing to drive revenue | Bhupendar Madaan - Founder, Theka CoffeeAn Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during Shark Tank India for their unique take to the coffee industry.
In this episode, we get talking with Bhupendar Madaan, the Founder of Theka Coffee to understand how he came up with the idea for the brand and the marketing strategies he has b...
2022-10-1916 minContent Kettle (eCommerce Special)Learn how identifying your niche can turn into a marketing strategy on social media from Nadia - Founder, Fauna.ieAn Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and strong; but more importantly, recognisable and loved by whoever wears them.
In this episode, we talk to the Founder of the brand, Nadia about why she started the brand, finding her niche and how maintaining her unique selling proposition has turned into a marketing strategy for the business. We also t...
2022-10-1827 minContent Kettle (eCommerce Special)Using brand authenticity, content quality and collaborations as eCommerce marketing strategies for Palette Bath | Rutica Dey and Sahaan SumanPalette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury cosmetics to the market and make caring for yourself, nothing but a cheerful experience.
One of their key eCommerce marketing strategies has been all about ensuring the highest quality of products and maintain authenticity in an otherwise noisy market of the beauty and cosmetics industry. In this episode, we speak to the...
2022-10-1534 minContent Kettle (eCommerce Special)How Hanout Boutique uses offline events and influencer marketing to promote their luxury fashion brand | Meriem Nour (Founder)When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon luxury ready-to-wear brand for women, we talk about using offline events and influencer marketing strategically to reach a targeted audience in this ever-increasingly competitive industry, with the Founder - Meriem Nour.
To give more background on the brand, Meriem Nour is a self-taught Moroccan designer. Her brand, Hanout Boutique is based in M...
2022-09-3020 minContent Kettle (eCommerce Special)Using authenticity as the key to ecommerce marketing | Michelle Rose Quadros, Founder - Rose ArtFollowing your passion and turning interests into a business is not easy. But Michelle Rose Quadros, an Architect by profession took the leap of faith and started a brand called Rose Art from her hostel room to sell gifting options with customizations. From cards, laptop stickers, note pads, keychains and so much more, the brand is full of creative energy and has paved its way into the hearts on many. In this episode, we speak with them on their journey to going online, how they leveraged Instagram and established a name for themselves using authenticity as their key strategy.
2022-08-2626 minContent Kettle (eCommerce Special)Delivering coffee experiences through branding and marketing for Tribal Brew - Shivani R | FounderThe Indian coffee market is fast evolving owing to the palette change of consumers. While this indicates the opening of a new opportunity for coffee brands, it also means more competition for consumer attention. In this episode, we decided to invite the Founder of Tribal Brew, an authentic Indian coffee brand, founded by Shivani R and her college friends to share their experience of getting started and establishing a market for themselves in these noisy times.
But while you're at it, don't forget to visit their website for a truly unique coffee experience here.
2022-08-2031 min
Content Kettle (eCommerce Special)Building a marketplace and a community for marketing sustainable products - Anushree Biswal | Founder | The Good RouteBuilding a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own products and marketing them.
So we decided to get the Co-Founder of The Good Route, an online marketplace for sustainable businesses to put their best foot forward to meet consumer needs with conscious products. In this episode, we're talking all about building out a loyal community before s...
2022-06-3029 minContent Kettle (eCommerce Special)Ecommerce marketing lessons for sustainable fashion brands from the founders of AM:DM - Amolika and Devika MaheshwariStarted by the sister duo, Amolika Maheshwari and Devika Maheshwari, AM:DM is a platform to bridge the gap between the visionary and the pragmatic. The brand’s goal is to provide a platform where entrepreneurs can showcase their creative designs, increase brand awareness, build credibility, and lead consumers into a world of sustainable and ethical fashion through their products.
In this episode, we’re going to talk about how the two have leveraged social media channels to not just partner and collaborate with brands, but market their products in a whole new authentic way. Tune in to un...
2022-06-1830 minContent Kettle (eCommerce Special)Discussing ecommerce marketing strategies for healthy food brands with the Founder of Kilobeaters, Shyma MenonKilobeaters, a healthy food and nutrition brand, based out of Pune, is making waves for their collection of the yummiest high protein and low carb snacks for everyone. Having made their way into the market through personal experiences, needs and hence a true understanding of their target market, the brand has been focusing on conscious growth across different demographics. With a no-frills approach to launching new products and marketing them in a highly competitive space, Kilobeaters is doing it all by staying true to their vision, mission and story.
In this episode, Shyma Menon speaks about her b...
2022-06-0733 minContent Kettle (eCommerce Special)Ecommerce marketing lessons from the Chief Commercial Officer of Blue Tribe Foods, a plant based meat brand | Sohil WazirBlue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to meet.
In this episode, we have the Chief Commercial Officer or Blue Tribe Foods, Sohil Wazir, talking about how they started, and they used a content-first approach to reach their target audience and capture the market.
Tune in if you’ve been looking for DTC content marketing and collaboration mar...
2022-05-0335 minContent Kettle (eCommerce Special)Ecommerce marketing lessons from the Founder of The Umbrella Store, a home decor and lifestyle brand | Davneet KaurThe Umbrella Store is a cute, lifestyle retail brand in the home decor, apparel, & gifting space. They have created and curated collectables across a varied collection from all over the world, with a lot of love and care. They have been winning hearts through their products and content that is sure to grab your attention.
So we got the Founder, Davneet Kaur, on the podcast to share her story and marketing tips with others in the industry.
PS. If you have been shying away from focusing on product pictures and content, or focusing on one ch...
2022-04-2825 minContent Kettle (eCommerce Special)Ecommerce marketing lessons from the Co-founder and CMO of Neemli, a natural skincare brand | Bhaskara SethNeemli, a leading natural skincare brand based out of India, is winning hearts with its sustainable and handmade products. So we thought of getting them on the show to share their brand psychology, ethos and how they made their way into the consumer’s hearts in a competitive market.
Tune in to hear Bhaskara Seth, the Co-founder and CMO of Neemli, talk about their humble beginnings, the importance of research and the marketing strategies they have been making use of to reach their target audience and cut through the noise in an effective way.
Haven’t me...
2022-04-2738 minContent Kettle (eCommerce Special)Staying authentic is the real hack to organic marketing | Founder - UPSHOP | Sustainable Clothing BrandIn the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your audience.
In this episode, Gauri Ahuja, a young entrepreneur, who sidestepped from the conventional career path to start a brand of her own, UPSHOP - sustainable fashion wear, talks about her journey and how she took her unique concepts to the market. One of the things we loved about her a...
2022-01-0931 min
WĀ-HINEEp 13 - 3 Tips For Starting an Agency Starting an agency can be a scary thing, which is exactly why talking to people who have travelled the road before you is so valuable.Today, I’m having a chat with Vanhishikha Bhargawa from Contesify, a successful content marketing agency that focuses on servicing SaaS business. Vanhishikha and her remote team share a love for books, plenty of giggles and hard work.I was interested by how she looks back on her journey so far, so I asked about her top 3 tips for people starting an agency. Her replies are quite fascinating.Th...
2021-12-2146 minContent Kettle (eCommerce Special)Staying true to yourself and your customers as a marketing strategy | Sumedha Mahajan, Founder - BrakefreeHigh impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger milestones - no matter what your fitness journey looks like. But that's not all; the brand stems from the heart of an athlete - record-breaking endurance runner Sumedha Mahajan.
In this episode, you will hear Sumedha speak her mind and spill out the passion for sports a...
2021-10-2041 minContent Kettle (eCommerce Special)How to educate and empower your customers using content marketing with Agnim Gupta, Principal - Tech & Growth - AmrutamBased out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them.
Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally. So we asked their Principal of Tech & Growth, Agnim Gupta to share his secrets on how he turned the business around with his sister, and took the ayurvedic products to market with an all-new approach usin...
2021-09-2041 minContent Kettle (eCommerce Special)The importance of communication to market an unconventional brand in the apparel industry with Sulay Lavsi, Founder - BummerA brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and marketing efforts.
In this episode, Sulay, the Founder of Bummer spills his learnings from having started an unconventional brand in the apparel industry and the strategies they used to build a solid foundation in the target market.Tune in for...
2021-09-121h 00Content Kettle (eCommerce Special)Marketing a sustainable D2C fashion brand with Shubhangi Misra, Founder - Sparrow ClothingA brand that envisions making sustainable living affordable, Sparrow Clothing is a fashion and apparel brand known for its unique approach to apparel.
Their garment production process includes using environment-friendly fabrics and providing fair working conditions to each of the workers, making their small manufacturing unit a safe space for everyone while promoting a bigger cause. In fact, they recently launched a collection of products that have been upcycled to help reduce the waste generated; taking another step towards sustainability.
In this episode, Shubhangi Misra, the Founder of Sparrow Clothing shares how she is building a...
2021-09-0239 minContent Kettle (eCommerce Special)eCommerce marketing of niche products - Anish Narang, Founder, Kaá-Yarí by PiporeA traditional Argentine drink made from the leaves of the Yerba Mate Tree, Yerba Mate Wellness Tea is still a new concept and taste to most consumers in the FMCG market. But Anish Narang, has brought this flavour of Argentine beverage to India and has already become the talk of the town.
The Yerba Mate Wellness Tea is known for its powerful antioxidants that are said to be 90% more than the traditional green tea that we're used to. Used by athletes, fitness enthusiasts and professionals in other parts of the world, the tea and its contents are f...
2021-08-1756 minContent Kettle (eCommerce Special)Discussing eCommerce marketing and the importance of transparent communication - Mahima Gupta - Founder, BHU BotanicalsBHU Botanicals is a skincare brand that stands for simplicity of use, safe products and efficient results; all while remaining true to their purpose of adding value to their customers.
With a carefully harnessed range of skincare products made out of pure earthy ingredients, the brand focuses on using transparent communication at the core of their marketing strategies.
In this episode, Mahima Gupta, the Founder of BHU Botanicals shares how the skincare brand has carved out a niche for itself in a competitive market by putting their customers first and listening closely to their needs. R...
2021-07-2252 minContent Kettle (eCommerce Special)Discussing eCommerce marketing strategies and the importance of brand storytelling - GD Prasad, Founder - VS Mani & Co.A brand that began from the very kitchen (or home, as he says), of GD Prasad, the Founder, VS Mani & Co. is a business that wants to bring a little of their home and familial love into yours with their range of coffee, snacks and many other products lined up in the coming time. With a story that speaks of their lifestyle choices on an every day basis to how the brand chooses to expand their catalog and offering to their audience, GD Prasad shares it all.
In this episode, you're going to hear him, unfiltered and u...
2021-06-151h 08Content Kettle (eCommerce Special)eCommerce branding and its impact on your marketing performance - Monica Sharma-Patnekar, Expert Brand StrategistIn times, when a typical online shopper has at least ten brands to choose from when making a purchase, what do you think really captures their attention and nudges them to choose one?
More than 53% of online shoppers surveyed say that it isn't the deal or the discount that attracts them. It is the eCommerce branding that plays a critical role in how they feel about the brand before making a purchase. The stronger the brand, the easier it is to relate to it and the more likely they become to interact with the business.
Bu...
2021-05-2645 minContent Kettle (eCommerce Special)Gamifying eCommerce email marketing for better engagement and conversions - Shamaila Zahid, Founder - Wild Cactus StudioWhen it comes to communicating with your subscribers and customers, email marketing is still one of the most effective channels. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel out there.
But with every eCommerce business using this channel to promote their deals, send order receipts, or even newsletters, how do you get your message read? How do you get your subscribers to interact with your email marketing campaigns? If you haven't heard of it yet, the hack to great email marketing is...
2021-05-111h 01Content Kettle (eCommerce Special)Talking eCommerce marketing strategy for fashion and apparel brands with an edge - Shrapi Singhvi, CEO - MoonstruckMoonstruck is a leading fashion and apparel brand that is bringing unique styles to wardrobes of women across all age groups and different stages of their lives, that can be carried from dawn to dusk easily. With a firm belief in the fact that clothes represent our unique personalities and styles, Moonstruck comes armed with modern tailoring and masterful finishes to give women outfits that flatter and compliment all shapes and sizes, making them feel empowered and in love with themselves!
In this episode, we have Shrapi Singhvi, join us to share her story about starting Moonstruck, w...
2021-05-0526 minContent Kettle (eCommerce Special)eCommerce marketing strategies to capture customer intent and drive more sales - Rishabh Tayal & Hemant Purswani, Co-Founders - AppikonOnline store owners and marketers are using multiple channels and campaigns to drive more traffic to their site. But when it comes to conversions, most see an average conversion rate of about 9-11% or worse still, way lower. When you're spending hundreds and thousands of dollars reaching out and targeting your 'ideal' customers with campaigns, these just equal a handful of customers. Eventually, you're going to feel the burn in your resource pocket.
A very big reason for this traffic to often not convert is the store's inability to capture the intent of buyers. Especially on products t...
2021-04-1332 minContent Kettle (eCommerce Special)Discussing eCommerce marketing strategies for brands promoting sustainability - Nitika Sonkhiya, Founder - ONEarthONEarth was designed with an umbrella mission of reinventing lifestyles to better reflect sustainable choices that our planet needs, and providing cost-effective, durable alternatives to do so. From Fashion to the Kitchen, Travel to Wellness, and the entire spectrum in between, the brand provides value additions to our lifestyle that don't burn a hole in the wallet and let us experience how good it feels to be One with the Earth. They're even known for their sustainable packaging, where most brands promoting the cause tend to miss out.
But starting and building a sustainable brand is no ea...
2021-04-0636 minContent Kettle (eCommerce Special)eCommerce marketing strategies and the impact of live chat on your brand - Eric Kades, Founder - TextChatLive chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from live chats.
And come to think of it, as a consumer, when was the last time a brand responded to your questions right away?
Or as a business, when was the last time you were able to reply to a customer 'just in ti...
2021-03-2533 minContent Kettle (eCommerce Special)eCommerce marketing strategies for pet supply brands from Trevor Crotts, CEO - BuddyRestHow far would you go to make the lives of your fur friends comfortable?
Well, Trevor Crotts took the road less travelled and brought the science used in the human world to the world of our pets to help them live comfortably as they grow. A brand started years ago, with his dog Buddy, the idea of BuddyRest stemmed from a routine visit to the vet, where Trevor was warned that his pet was eventually going to suffer from stiff, painful joints and live a shorter life than the other dogs. He was told that bigger dogs l...
2021-02-1443 minContent Kettle (eCommerce Special)eCommerce marketing strategies for lifestyle product brands from Apurv Misal, Head of Marketing - Phool.coWhen it comes to making an impact on the environment, there are very few brands that step up and take the initiative of doing their bit. Especially when you're starting something new. The one brand that has been taking active strides towards doing their bit is Phool.
Phool was born out of the want to reduce temple waste in India. From what started as a conversation by the Ghats of the River Ganges, Phool turned into a venture that worked towards upcycling temple flowers that were otherwise dumped into water bodies, into consumer products. Based out of...
2021-02-0754 minContent Kettle (eCommerce Special)eCommerce marketing strategies and the importance of social proof - Amit Porwal, CEO - Expert Village MediaAccording to various studies, 88% of consumers trust user reviews as much as personal recommendations. There are about 82% of consumers say they seek recommendations from friends and family before making a purchase. Come to think of it, the last time you made a purchase from a known or a fairly new brand, you first checked product reviews, ratings, and testimonials. No one wants to go wrong!
During some of the conversations we had on Content Kettle, the one challenge that came across pretty common was winning the consumer's trust. Especially when you're starting out!
In this ep...
2021-02-0328 minContent Kettle (eCommerce Special)eCommerce marketing strategies for pet supply brands from Judith Mori, Founder - Paws Paws MiamiAs the world took to online shopping during the pandemic, the one industry that saw a steady increase in its growth, was the pet supplies sector. From what used to be walking into pet stores, we're now buying daily supplies and accessories for our fur friends online. Judith Mori is the founder of Paws Paws Miami, a brand for dogs, cats and piglets that want to step out in style and express their personalities. But Paws Paws Miami was not always an online store. Judith took her brand online during the pandemic and pivoted her model to hit success...
2021-01-2446 minContent Kettle (eCommerce Special)eCommerce marketing strategies for the food industry from David Beaver, the Founder of Root KitchenWe turned to online shopping during COVID more than we ever did. Even for the very basics such as day-to-day meals, giving rise to an industry that predominantly remained offline, to go online. Yes, we're talking about restaurants, cafes, bakeries and all the yummy food you can imagine right now. But with the ease of taking your brand online, comes the challenge of capturing consumer attention. Add to that a mix of how sceptical each one of us has now become about consuming "outside" food, and you'll know exactly how difficult eCommerce marketing in the food industry is.
2021-01-1337 minContent Kettle (eCommerce Special)eCommerce marketing strategies for jewelry brands from Swati Dhasmana, the Founder of MiaaheCommerce platforms are making it easier for brands to go online. Digital platforms are making it easier to reach your customers. But it's only easier said than done. With the increase in competition for consumer attention, it's getting tougher for brands to get a stronghold in their target market. This especially holds true for brands selling exquisite, handmade products.
In this episode, we're discussing eCommerce marketing strategies that Swati Dhasmana, the Founder of Miaah, a brand known for its exquisite handmade product collection, used to reach her audience. We're also discussing how she started out the business, h...
2021-01-0837 minContent Kettle (eCommerce Special)eCommerce marketing strategies from Arita Abrol, the Founder of Siachen and The Six BravoTaking your brand online has gotten easier. But marketing it and reaching your audience is getting tougher by the day. In this episode, we're discussing eCommerce marketing strategies that Arita Abrol, the Founder of a beauty brand, Siachen and handcrafted artisanal accessories brand, The Six Bravo, used to take her unique products to the market. She shares her experience on running two successful brands in different industries, how she strategises the marketing for the two and ensures all efforts remain aligned to what the brands truly stand for.
If you're just starting out your brand online, have a...
2021-01-0632 minContent Kettle (eCommerce Special)Welcome to Content Kettle (eCommerce Special)After working with eCommerce solutions across the globe and getting a chance to speak with brands big and small, here's what we learned - There's no one-size-fits-all approach when it comes to marketing. With the ease of setting up your business online, it's only getting tougher to capture consumer attention and become a brand that turns into a household name. The competition is massive.
You could search for articles on marketing strategies on the internet. They're going to list down those standard tactics every time. But what if there was someone who could tell you what they di...
2020-12-1900 min
eCommerce on Steroids - Podcast for ShopifyLeveraging content to increase store traffic and conversion - with Vanhishikha BhargavaHow to pick what form of content to produce & potential business results of Content Marketing. A discussion with Vanhishikha Bhargava, Founder of Contensify.
💬 Let's get in touch! Connect with me on LinkedIn. 🔎 Discover more eCommerce tips on CartLyfts' blog.
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2020-10-1426 min