Contentology - Podcast Details

Shows

Content 360Trailer: Welcome to Content 360Find out who we are what Contentology is all about...2021-09-1601 min

The Nicola Moras ShowFollowers - quantity vs qualityWe have all seen the accounts with HUGE numbers. And.. we’ve seen some with not so huge numbers. Is there a benefit? I’ve been running a program called Contentology over the past month (daily content prompts) and the results most people see when they post something non-business related daily is insane! The engagement that they have on their pages is nuts. Their income increases. They all benefit. And they don’t have huge numbers. So how do you go about doing this and maximising what you’ve got? Post your content with a 70/30 content split: Business : Personal content. And make...2021-05-3106 min

The Nicola Moras ShowHow much should you share? - The Coffee Run Ep585Hello Friday! Phew! Feels like it’s been a long week - are you with me? How much should you share when you’re having conversations with people? Yes, you should share your experiences when you’re talking. It doesn’t mean it’s the ‘you’ show… it doesn’t mean that you’re trying to make the convo about YOU.. you’re demonstrating that you can empathise where your people are at. I read something interesting from Brene Brown the other day and it went something like this “what you’re going through right now will help someone else work through it in the fut...2021-04-3014 min

The Nicola Moras ShowHow to be authentic in a world full of bullshitHow to be authentic in a world full of fake authenticity Something I find SUPER fascinating is the momentum behind authenticity. I, for one, think it’s totally necessary to be authentic online….. but there are many out there who don’t actually understand what that means. I can tell you what it doesn’t mean: - It doesn’t mean fake it till you make it. - It does mean find something within you that you can use to build your confidence. Meet yourself where you’re at! - it doesn’t mean that you try to be like someone else ...2021-04-2922 min

The Nicola Moras ShowWhat stories should you tell in your marketing?What stories should you tell in your marketing? We know that stories work. We know that stories connect. But which ones ‘should’ you tell? Let’s break it down! - Story purpose: - Building rapport - entertaining - overcoming objections - demonstrating experience Tell more stories!!! There are so many stories that you can share, so do it! Remembering, the reason we're telling stories through our marketing is to help our audience see, feel and hear that they're not alone. That it's not just them. When you're telling these stories, tell them with your audience in mind. Tell them from a plac...2021-04-2727 min

The Nicola Moras ShowThere’s content everywhere!Welcome to The Coffee Run on this fabulous Monday! So many people get stuck when it comes to creating content. Why? Because we ALL want to get it 'right'!!!! Today what we were talking about was how you can use normal, every day posts that other people put up to spur you on, to share different things about you, your values, what you stand for and what you stand against without saying "This is what I stand for!". I also threw out a challenge to you! - Find a post to talk about that inspires you in one way or...2021-04-2618 min

The Nicola Moras ShowFor the love of Lead magnets....For the love of Lead magnets.... Keep it simple!!! Why? Because your audience doesn't need any more complications in their lives! And... you MUST create lead magnets. Why? Because we're living in a world where people's pages, groups and profiles are getting shut down left, right and centre.. even if they haven't done anything 'wrong'! Even if they haven't shared opinions on world events. You cannot rely on your pages or your groups to be around forever. You must create a safety net. One of THE most repeated questions is around WHY a lead magnet? Why not just ask for...2021-04-2317 min

The Nicola Moras ShowShould you flirt to get what you want??Should you flirt to get what you want?? This was the topic of conversation last week that I thought was super interesting. Mainly because I think most of us relate to ‘flirting’ in different ways! Enjoy the replay! I think some of the key points here are that this is all about using what your Mama gave you! #1 Use your personality. #2 Leverage your lifestyle. #3 Use your looks - they matter! Your logo, however, does not! Your FACE is your logo. #4 Use your knowledge, your wit and your know-how. Why is it a bad thing?? IT’S NOT!!!!! Your people need YOU. ...2021-04-2025 min

The Nicola Moras ShowCreating the identity of the person you want to becomeEvery successful entrepreneur and business owner I have had the pleasure of talking to, working with and mentoring has told me that they all have had moments where they knew that it was time to reinvent themselves or create almost a new identity for themselves so they can reach ‘the next level’ … not necessarily in business, but in themselves. What I’ve worked out through going through this process myself as well as helping others (and witnessing it) is that there are 5 big steps that people go through and things that they need. 1. Time and Space. Creating this is crucial and crit...2021-04-1922 min

The Nicola Moras ShowThere is NO failure. Only information that you can use.A very special TCR following The Hottest Hotseat In Town!!!! There is NO failure. Only information that you can use. I’ve spoken with a number of people of late who have been having a mid-business-crisis. I’ve been there. It sucks ass…. in fact, I think it’s a HUGE problem that nobody talks about. We hustle our asses off. We work till our fingers bleed! We do ‘the work’. We love what we do, but we don’t stop. And we wear our burnout as a badge of pride. Accomplishment. meanwhile, our mental health goes down the toilet, but we’ve got...2021-04-1621 min

The Nicola Moras ShowPhotoshoot Day!!Here we are! Live from the GC! I’m going into a photoshoot today and running a 2 day Hotseat tomorrow… Just jumping on to say a quick HI, remind you of the $1000 FIRST PRIZE in the #Contentology Competition… are you in yet? https://join.nicolamoras.com.au/contentology Join now, get some practice in… kicks off 1st of May. REPLAY action: The other we talked about today was about some of the things to think about with planning your shoot, the vibe you're gunning for... and the importance of being a 'level up' from 'normal' (eg. Sequins rather than active wear...2021-04-1311 min

The Nicola Moras ShowWhat role are you playing today?Here are with the coffee run! What role do you need to fill today? There are a billion and one things you need doing. Many, many hats to wear and I honestly feel like we’re so freaking hard on ourselves with trying to get it all done! you need to be: - the money lady - the marketing lady - the HR lady - the content lady - the schedule checker - the grievance person - the emailer - the CEO - the bargainer - the balancer - the mother - the creative - the muse - the advisor ...2021-04-0813 min

The Nicola Moras ShowRadical Changes Equals Radical ResultsThere are so many things rolling around in our heads that we often don't acknowledge and or eradicate. They lay there like a sleeper cell waiting to be activated... I saw someone post this morning that they'll "never be able to afford it" when talking about something they want. If you WANT something, you have to be SUPER careful about the language you're using... but it's a great insight into some of those sneaky limiting beliefs and sleeper cells that are lying in the recesses of your mind, waiting to strike. It's time to bring them into the light so...2021-04-0714 min

The Nicola Moras ShowFinding the stories to tell… it’s easier than you think!The Coffee Run Ep529 - Finding the stories to tell… it’s easier than you think! Welcome to FriYAY and the end of the week! Ha! Feels good… I was ‘back’ at work officially yesterday and now it’s the weekend again! #livingthedream!!!! Something that almost every person I speak with wants to know more about, is what stories to tell, when and why. - Let’s deal with the why - We are ALL craving connection. We want to feel heard. We want to feel understood. We want to know that we aren’t actually freaks of nature and that our freakin...2021-01-2921 min

The Nicola Moras ShowFunny how you don’t know the things that you knowThe Coffee Run Ep528 - Funny how you don’t know the things that you know… and how we can take these for granted!! Over the past couple of weeks alone I have spoken with a clients who have been amazed at what’s happening for them online.. but I think we all take what’s happening for granted unless it’s pointed out! Your knowledge. Your humour Your stories. Your insights. Your courage. Your results. Your tenacity. I can almost 100% guarantee it that most of you underestimate your fabulousness. Not just your business genius and your knowledge and your stuff. Tha...2021-01-2813 min

The Nicola Moras ShowThe importance of consistencyThe Coffee Run Ep520something! Featuring the fabulous Jo Muirhead of Jo Muirhead fame!!!! The importance of consistency (hint: it’s all about building rapport online!) Plus. I just got off the phone with a woman who was in Contentology in November. Take a listen to what she had to say!!!! Comp starts 1 Feb. Join now: https://join.nicolamoras.com.au/queen-of-contentology 2021-01-1922 min

The Nicola Moras ShowWhat movies & tv shows can teach usWhat movies & tv shows can teach us (Ep526) All movies and series have essentially the same plot Doesn’t make them any less enjoyable. Doesn’t mean that some love them and some hate them and some are indifferent The Coffee Run LIVE Ep526 REMINDER: I know how challenging it can be to show up daily, delivering content, thoughts, ideas and inspo as constantly as you eat every day…. I know that it can be tough to find things to say.. and I know it can all seem a bit, well, like you’re dotting i’s and crossing t’s… which is...2021-01-1317 min

The Nicola Moras ShowWhy should you post content that is about yourself?We are on for The Coffee Run LIVE Ep525 Why should you post content that is about yourself? Why should you share your opinion and perhaps when shouldn’t you? Today I want to talk with you all about positioning and how you can NAIL this, this coming year. Booyahhhhh!!! CLIFFS NOTES: - Positioning is all about establishing credibility around yourself. This does not mean your qualifications. They don’t mean squat in most cases. It’s all about who you ARE and how what you’re putting out here really helps other people. - This is also where your MESSAGE...2021-01-1224 min

The Nicola Moras ShowThe Coffee Run LIVE - Some of the BS that goes on is BS and is ruining then industry.I’m baaaaaack!!! The Coffee Run LIVE Ep524 - Some of the BS that goes on is BS and is ruining the industry. If you can’t help someone achieve what they want, don’t freaking sell it to them. Don’t BS them. Share with them what it will REALLY take for them to get results. There’s no magic freaking pill. Well, that’s not true! YOU are the magic pill. Now that that’s out of the way. You need a plan. A plan that will work for you and also give you the freedom to adjust things in need...2021-01-1128 min

The Nicola Moras ShowThe I Hate Nicola clubThe Coffee Run Ep 514 - The I Hate Nicola club … did you know it was a thing??? Find out about the all the things this morning… and how bunch of meanie pants people was probably the best thing that could have happened to me. We have all heard about empowering stories from other people about how they overcome adversity and challenges in their lives... but it's a very different thing when YOU are going through it, right? This morning I shared 2 instances where things really knocked me around because of Mean Girls being weird humans. I forgive them now, of cour...2020-11-0238 min

The Nicola Moras ShowTGIF! Let’s celebrate something...anything!!!!I shared this morning about the kind of week I've had this week.. and although it's been a bit harder for me to wade through there have been some awesome celebrations. I shared the official unveiling of my new website (Oh my god I'm dead with how much I love it!!! Check it out here: www.nicolamoras.com.au) . I had some eyebrow wins!! hahahhaa!!! But we also talked abut the power of vulnerability and simplifying your content creation when it comes to helping people get to know you. Enjoy the replay of Ep513 I also talked about the Queen...2020-10-3016 min

The Nicola Moras ShowThe 4 Daily Archetypes Needed For SuccessThis morning we’re talking about the 4 main energies that you need in order to get through your day and how, if you’re sitting in one more than most for the majority of the day, you’re likely to find that things are slipping and things are being missed. Come and hang out, learn the 4 main archetypes needed for success. PLUS!!!! Have you seen it? Have you seen it? Are you the inaugural Queen of Contentology? We start on the 1st of November and you could win $1000 AS WELL as the adulation and celebration of being the Queen of #Conten...2020-10-2917 min

The Nicola Moras ShowThe 1:10 rule to shift the funkYou know when you have 'those' days when you just really don't FEEL LIKE IT? Perhaps you might be feeling bored. Or overwhelmed. Or anxious. Or stuck. Or uninpsired. Or broke. OR broken. Or hurting. Or whatever the funky energy is. Something we KNOW is that negativity (or funkiness) is heavy. It can feel hard to move through and it can feel like you're stuck... so it's important to shift your vibe, your frequency, your juju your mojo, your-whatever-you-call-it and SHIFT IT... The 1:10 rule is a quick hack that you can use any time, over and over and over again...2020-10-2611 min

The Nicola Moras ShowCould YOU be the November Queen of #Contentology???KICKASS ANNOUNCEMENT TODAY - WIN YOURSELF $1000 cold hard cash!!! The Coffee Run Ep510 - Could YOU be the November Queen of #Contentology??? —> What is #Contentology? Contentology is a 30 day content inspo program that is all about helping your audience get to know you, like you and trust you. It compliments the ‘business content’ that you put up all the time! Every day you get a brand new prompt via video and via text in a private Facebook group. You then follow that prompt, write or create what comes up for you with it, and then you share it publicly and in the...2020-10-2329 min

The Nicola Moras ShowThe Coffee Run - Breaking the sealIt’s always a huge relief when it’s done and then you just need to ride the wave! Here’s the key to tapping into the inspiration, the feeling and the gush. This morning we talked about knowing that something is going to make us feel good often isn’t enough motivation to actually get us up and out there!!! *face palm* It’s a bit like taking a break from the gym and knowing that when you go back it will feel good, but you keep putting it off! When you finally decide that you’re back though, and you go t...2020-09-3020 min

The Nicola Moras ShowThe Coffee Run - It’s not about the money… I just wanna make the world danceMost people who are in business want to make money and generally speaking, in their heart of hearts, they want to make lots of money. Some will language that as 'enough money' ... but if we get down to what they really really want.... it's about having enough money to create IMPACT in the world. For instance, they want money to be able to leave a legacy for their children. They want money to donate to charities and causes that are important to them. They want money to be able to create freedom and choice. They want it so they can...2020-09-2925 min

The Nicola Moras ShowThe Coffee Run - thinking like a business ownerHow to think like a business owner..... You're not going to be able to grow your business the way that you want if you're always in the ditch, digging the trench. This morning I had the joy of talking with some amazing women business owners who were wondering how they could get out of their 'on the tools' mindset and think more like a business owner. In today's "The Coffee Run Ep457" I shared the keys to this. I think you'll enjoy the fact that you have permission (not that you need it, really) to do the things you LOVE...2020-07-3029 min

The Nicola Moras ShowThe Coffee Run - Feeling tired, persistence and getting on with itUm. Who knew having no hair makes your head HOT when the sun shines through the window?!?!?! I wonder what else I’ll discover! #nohairchronicles Meanwhile, on The Coffee RunEp455 today I want to talk to you about feeling tired, persistence & getting on with the job at hand. The thing is this: you're not ALWAYS going to WANT to show up online. You will not always feel like it. You will not always have the inspo and motivation on hand.... So what do you do? Just not? What if a day turns into 2 turns into 5 turns into 365...... No. You find th...2020-07-2315 min

The Nicola Moras ShowThe Coffee Run - Dancing your way through adversityFRIYAY!!!! Some help today with getting through the cesspool of toughness actually. Let’s dance our way through it! Today's Coffee Run Ep446 is dedicated to those of you have been perhaps been doing it a bit tough - especially over the last week where it feels like it's been a bit tougher to wade through the cesspool of shizess. I shared the 3 steps, which ended up being 5 steps, that I personally use and prescribe to every one of my clients when they're working through tough times. It helps. Every. Single. Time. We also talked about how important it is to...2020-07-1025 min

The Nicola Moras ShowThe Coffee Run - Know your sexy numbers!Its the end of the financial year here in Oz and what a GREAT time for you to check in on your numbers. The important ones to know are: * Your cost per acquisition * Your break even costs * Your average spend per client (not mentioned in the vid, but important as well) Knowing these enables you to make empowered decisions around money, advertising and spending!!!! (The all important one - HOW MUCH YOU GET TO KEEP!!!) Enjoy the replay Ep438 💫🔥💫🔥💫🔥 Contentology is going to give you 30 days of inspiration to get more stuff out there and share your HEART with your audience. (They’ll...2020-06-3016 min

The Nicola Moras ShowThe Coffee Run - What does motivation look like...and what if you can't find any?MONDAAAAAAY! We’re here... yes, a little late, but we’re here!!!! The Coffee Run ep418: what does motivation look like? What if it fails? Ugh. The thing with motivation, is this: if you're waiting for it to arrive, it's unlikely to. Some days it will be right there waiting for you, other days you've got to dig deep... and other days the motivation comes while you're being and doing the things that you need to. Catch up on The Coffee Run for the HOW to find the motivation 2020-06-0113 min

The Nicola Moras ShowThe Coffee Run - When should you weigh in on things that are happening?How much ‘should’ you talk about on your profiles? What if it’s not about what you DO??? And, what about in your groups?!?! This was inspired by the posts I’ve seen in my feed & in groups I’m in relating to white privilege. I want to learn and will be. I ask you to join me. Also, RIP George Floyd. What a disgrace. Plus. 2 sleeps left till #Contentology, Rebel With Soul Content Academy & the 30 Day Radical Implementation Challenge. * In #Contentology This is content inspiration program that will help you increase the content you’re putting up that shares multiple par...2020-05-3014 min

The Nicola Moras ShowThe Coffee Run - What advice would you give to your youger self?The Coffee Run LIVE - are you getting in your own way??? What advice would you give to your younger self?! Ep416 Today on The Coffee Run I talked about what advice I would have given myself five-some years ago when it came to the time that I started to get a bit 'itchy feet' with my business direction and where things were going for me. I loved doing The Work that I was doing once clients were in... I loved the clients I was doing The Work with... but there were a lof of things that just didn't, well...2020-05-2918 min

The Nicola Moras ShowThe Coffee Run - Content Marketing vs Authority MarketingHappy Hump Day! This morning we were discussing the differences between content marketing and authority marketing. The features of each and the if one or the other is more important! Enjoy today's replay of ep414 If you are wanting some help with your CONTENT marketing, #contentology is going to ROCK the roof down over the next month! You can find out more here: http://www.nicolajmoras.com/contentology/ Alternately, if you're really wanting to expand the muscle of both authority marketing AND contebt marketing, Rebel With Soul Content Academy is going to help with you allllll of things you need...2020-05-2719 min