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Corey Perlman/Jessica Perlman

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Authentically SocialAuthentically Social10: Make Your Customers the HeroMake your customers the hero of your social media journey, not yourself!2022-10-0413 minAuthentically SocialAuthentically SocialAlgorithms Favor the BoldAlgorithms favor the bold! Minimize social media platforms, but maximize their latest features in a way that works for you!2022-09-2014 minAuthentically SocialAuthentically SocialWe Don't Do Business with Professions, We Do Business with ProfessionalsWe Don't Do Business with Professions, We Do Business with Professionals2022-09-0611 minAuthentically SocialAuthentically SocialNever Let a Verbal Testimonial Go UnpublishedSocial Media Mantra: Be proactive in getting positive reviews  We focus so much on what we should post on social. In this episode we want you to flip that on its head and think about how you can get your customers to post more about YOU on social.  As you have heard us say before people are more motivated when they are unhappy than when they are happy. We have to not only motivate them when they are happy, but as a business have a process in place to collect those reviews and make sure everyone on...2022-06-0718 minAuthentically SocialAuthentically SocialIf Social is Part of Your Marketing Strategy, You Have to Pay to PlayGone are the days where businesses can market themselves on social media without an ad budget. So how much should a business spend on social advertising? Where exactly should those dollars go? What are reasonable expectations when it comes to results? These questions and more are answered on this episode of Authentically Social! 2022-05-1023 minAuthentically SocialAuthentically SocialProtecting Your Brand from the Dreaded Keyboard Warriors!How to respond to negativity, turn a critic into a champion, and be proactive in getting positive reviews.2022-04-2615 minAuthentically SocialAuthentically SocialAre you down with O.P.P. (Other People's POSTS!)?Doing this for 15-minutes a day will be a game changer for your overall social media results.2022-04-1412 minAuthentically SocialAuthentically SocialTalk More About your Baristas, Less About your Coffee Social Media Mantra: Humanize your Brand by Highlighting your People.    No matter the platform, this is social media...the key word being ‘Social’. People are usually here for a break, to relax or kill time. They like to engage with posts that evoke some kind of emotion. And, people (along with cats and dogs) tend to trigger that emotion more than objects.  People want to be connected to the company or individual, not just simply a patron. That want to know about your culture, values and other shared common interests. They want to feel connected to the...2022-03-3112 minAuthentically SocialAuthentically SocialBe Less Like the Squawking Parrot and More like the Wise Owl Social Media Mantra: Create Consistent, Compelling Content Would your audience liken your social media content to the sounds of the squawking parrot? What would make people compare our content to such a cringe-worthy cacophony of sounds?  Lack of value?  Over promotion?  Too frequent?  Too long?  Boring? So how do we avoid being the squawking parrot and, instead, be more like the Wise Owl? Always. Add. Value.      What problems can we help solve?  What information can we pass along that will truly...2022-03-3124 minAuthentically SocialAuthentically SocialShare this Moment: Why We Chose Authentically Social Social Media Mantra: Be Authentically Social When did we decide to stop being social on social? We are on a mission to take social media back to its roots.  A place for transparency, honesty…authenticity. Let’s make social great again! (too soon? :)    In the past, it was perfectly acceptable to “pay no attention to what's going on behind the curtain,” but today, that’s exactly what your audience wants to see. This podcast unpacks tried and true principles to put culture, community and connection at the core of your digital strategy. 2022-03-3117 minMovies Are ReelMovies Are ReelDiscussing the Movies of December 20212021 has ended with a bang! WE HAVE A LOT OF MOVIES TO TALK ABOUT!! Hope you like it because there ain’t jack for January 2022 😵 Movies of December: The Power of the Dog- dir. Jane Campion; Benedict Cumberbatch, Jesse Plemons, Kirsten Dundst, Kodi Smit-McPhee, Thomasin McKenzie Benedetta- dir. Paul Verhoeven; Virgini Efira, Charlotte Rampling, Daphne Patakia Spider-Man: No Way Home- dir. Jon Watts; Tom Holland, Zendaya, Jacob Batalon, Benedict Cumberbatch, ♥*♡∞:Willem Dafoe:∞♡*♥, Alfred Molina, Andrew Garfield, Tobey Macguire West Side Story- dir. Stephen Spielberg; Rachel Zegler, Rita Moreno, Ariana DeBose, Corey Stoll, Mike Faist Nightmare Alley- dir. Guillermo del Toro; Bradley Cooper, R...2022-01-281h 49