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Imperfect MarketingTo Cite or Not to Cite AISend us a textWondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing.In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?”As someone who’s been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I break down when to ci...2025-07-1708 minImperfect MarketingAre You Too Close to Your Business?Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum.If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It’s a thoughtful, honest look at what happens when your e...2025-06-1916 minImperfect Marketing292: My Most Successful Email in 2025 is About A Gas StationSend us a textEver wonder what kind of email actually gets replies—and closes deals?In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this on...2025-05-2208 minImperfect Marketing261: Reflecting on 2024: Lessons Learned and Moving Forward with Host Kendra CormanSend us a textIn this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!Key Topics Discussed:The power of discipline and consistency in personal and business ro...2024-12-1712 minImperfect Marketing255: Planning for 2024: Setting Up Your Marketing Calendar with Host Kendra CormanSend us a textPlanning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar. Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing.Highlights from today's episode include:The importance of a marketing calendarThe power of content repurposingKey components of a 2025 marketing calendarSteps to create your 2025 marketing calendarResources & Links:2024-11-2610 minImperfect Marketing252: How to Build a Thriving Online Community with Guest Paul GowderSend us a textIn this episode of Imperfect Marketing, Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years. Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job. Whether you’re looking to build a community from scratch or scale an existing one, Paul’s advice on community building, email marketing, and audience engagement is invaluable.Key Topics Discussed:Defining Commun...2024-11-1426 minImperfect Marketing251: Personal Branding with AI: Building Your Unique Voice with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 251: Personal Branding with AI: Building Your Unique VoiceKendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms.Highlights from today's episode include:Creating a voice paragraph to guide AI in mimicking your brand voiceExperimenting with different tones and styles for various platformsDeveloping a "words not to use" list to refine AI-generated contentTips for training AI to amplify your unique voiceThe importance of authenticity in AI-assisted personal brandingResources:...2024-11-1210 minImperfect Marketing249: Unlocking the Potential of AI: Elevate Your Social Media Content with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 249: AI for Social Media: Crafting Engaging Content with Host Kendra CormanKendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice.Highlights from today's episode include:The importance of using AI as an enhancement, not a replacement for your creativityHow to avoid creating AI-generated content that feels inauthenticPractical examples of using AI in podcast production and social media content creationTips for infusing AI-generated content with your personal stories...2024-11-0510 minImperfect Marketing247: AI in Marketing Automation: Enhancing Customer Journeys with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 247: AI in Marketing Automation: Enhancing Customer JourneysKendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity.Highlights from today's episode include:The role of AI in content creation and why it's a game-changer when used correctlyHow to avoid common pitfalls of AI-generated contentPractical examples of using AI in podcast production and social media managementThe importance of maintaining your unique voice and expertise when...2024-10-2912 minImperfect Marketing245: The Future of SEO: How AI is Changing the Game with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the GameKendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.Highlights from today's episode include:The evolution of SEO from keyword stuffing to user intent and quality contentAI tools revolutionizing content optimization, keyword research, and SERP analysisHow AI algorithms like RankBrain and BERT are influencing search engine resultsThe importance of human creativity and unique perspectives...2024-10-2211 minImperfect Marketing243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra CormanSend us a textImperfect Marketing with host Kendra CormanEpisode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra CormanKendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators.Highlights from today's episode include:The role of AI in streamlining podcast productionUsing AI tools like Riverside.fm and ChatGPT for efficient content creationLeveraging AI for social media content and image creationAI-powered organizational tools for better time managementThe importance of balancing AI use with personal creativity and expertise2024-10-1513 minImperfect Marketing237: AI and Content Creation: When Robots Go Rogue (And Humans Let Them) with Host Kendra CormanSend us a textIn this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.Key Takeaways:AI can make significant errors, from fabricating legal cases to misinterpreting historical images.While useful for idea generation and first drafts, AI requires human oversight and fact-checking.AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.2024-09-2408 minImperfect Marketing235: Email Marketing's AI Makeover: Less Spam, More Glam with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles. Highlights: AI-powered tools can assist with idea generation, email outlining, and writing.ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.These tools can help overcome writer's block and provide research assistance.Experimenting w...2024-09-1708 minImperfect Marketing233: Leveraging Email Marketing for Client Retention with Host Kendrra CormanSend us a textKendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.Highlights:The cost advantages of retaining customers versus acquiring new onesTechniques for building a quality email list with compelling lead magnetsHow personalization and segmentation enhance email marketing effectivenessEssential types of retention emails, including welcome, thank you, and re-engagement messagesInsights from HubSpot's successful B2B email marketing approachIn the world of marketing, perfection is way overrated. It's all about making genuine connections and providing value.This...2024-09-1013 minImperfect Marketing231: Overcoming Email Marketing Challenges: Solutions and Inspiration with Host Kendra CormanSend us a textIn this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.Highlights:Boost open rates with creative subject lines and effective list segmentation.Improve click-through rates by injecting personality and using engaging content.Minimize unsubscribes by setting clear expectations and offering subscription options.Overcome time constraints by prioritizing email marketing and repurposing existing content.Generate fresh ideas by understanding your audience and leveraging storytelling techniques.Whether you're struggling with open rates, engagement, or finding time for email marketing, this episode offers valuable insights to help...2024-09-0317 minImperfect Marketing229: Integrating Email with Your Overall Marketing Strategy with Host Kendra CormanSend us a textKendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.Topics Discussed:Importance of Integrating Email Marketing with Overall Marketing StrategyConsistency in Branding and Messaging Across Driving Traffic and Engagement Through EmailLeveraging Automation for Targeted, Personalized Journeys2024-08-2712 minImperfect Marketing227: The Power of Personalization: Creating Emails That Resonate with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor. Topics Discussed:Importance of personalization in email marketingStrategies to create meaningful connections through tailored contentThe role of segmentation based on interests, behaviors, and demographicsCrafting compelling subject l...2024-08-2012 minImperfect Marketing225: Measuring Success: Key Metrics for Email Marketing with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one. Topics Discussed:Understanding key metrics is crucial for refining e...2024-08-1312 minImperfect Marketing223: From Subscribers to Clients: Nurturing Leads with Email with Host Kendra CormanSend us a textEpisode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra CormanKendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.Highlights from today's episode include:Understanding the subscriber journey: awareness, consideration, and conversionCrafting a strong welcome series to make a great first impressionProviding consistent value through educational, inspirational, and interactive contentThe importance of segmentation and personalization in targeted campaignsEncouraging conversions...2024-08-0609 minImperfect Marketing221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanSend us a textEpisode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra CormanKendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.Highlights from today's episode include:The importance of consistency in email marketingStrategies for creating valuable and engaging email contentThe significance of brand recognition and visual consistencyPractical tips for building and nurturing your email listJoin Kendra every Tuesday and Thursday as...2024-07-3013 minImperfect Marketing219: Balancing Promotion and Value in Your Emails with Host Kendra CormanSend us a textEpisode 219: Balancing Promotion and Value in Your Emails with Host Kendra CormanKendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.Highlights from today's episode include:The importance of balancing promotion and value in emailsStrategies for providing educational, inspirational, and entertaining contentTips for creating compelling promotions that resonate with your audienceThe role of...2024-07-2309 minImperfect Marketing217: The Lifecycle of an Email Subscriber: From 'Nice to Meet You' to 'It's Not You, It's Me with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.Subscription Moment: Importance of clear expectations.Welcome Sequence: First impressions matter.Nurturing Phase: Keeping the relationship alive.Handling Unsubscribes: Graceful exits and moving on.Join Kendra every Tuesday and Thursday for more insights.Resources:Kendra's Guide to Email MarketingFollow Kendra on LinkedIn Looking to leverage AI? Want better results? Want to think about...2024-07-1604 minImperfect Marketing215: The Psychology of Email Sales: Leveraging Scarcity, Social Proof, and Authority with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.Main Points:Scarcity: Limited time offers create urgency.Social Proof: Use testimonials and success stories.Authority: Share expertise and partner with influencers.Trust: Prioritize subscribers' experience and honesty.Resources:Mastering AI and Communications Book by Kendra CormanMike Capuzzi's Bite Size BooksJoin Kendra every Tuesday...2024-07-0906 minImperfect Marketing213: It’s June and Time to Clean Your Email List: 5 Hygiene Tips to Boost Performance with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.Key Points:Remove inactive subscribers - Say goodbye to those who haven't engaged in months.Segment your list - Organize subscribers for targeted content.Validate email addresses - Weed out invalid and fake emails.Implement a re-engagement campaign - Win back disengaged subscribers.Make unsubscribing easy - Respect...2024-07-0207 minImperfect Marketing211: The Do's and Don'ts of Ethical Email Marketing: Avoiding the Hall of Shame with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics.Topics covered in today's conversation include:The importance of transparency in email marketingObtaining explicit consent from subscribersProtecting subscribers' privacy and personal informationThe consequences of unethical email marketing practicesand moreJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Episode Resources:Constant ContactConvertKit Looking to leverage AI...2024-06-2506 minImperfect Marketing209: Maximize Engagement with Interactive Emails with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.Main Points:Importance of Interactive EmailsEngaging Elements like Quizzes and PollsOptimizing for Desktop and MobileUnderstanding Email Client LimitationsStrategic Integration for Audience EngagementJoin Kendra every Tuesday and Thursday for more insightful discussions on marketing strategies and innovations. Engage with us and enhance your marketing toolkit!Episode Resources:Check out the Daily Carnage for examples of interactive emails. https://carney.co/carnage-referral/?r=YXnK26o Looking to le...2024-06-1810 minImperfect Marketing208: Turning Listeners into Leads with Guest Alesia GalatiSend us a textWelcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management. "Mastering Podcast Marketing with Alesia Galati"Guest Bio:Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coaches and thought leaders in launching over 50 podcasts. She specializes in creating seamless podcast management systems to ensure nothing is overlooked.Topics Discussed:Podcast Creation a...2024-06-1330 minImperfect Marketing207: Open rates- not the full story with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"Episode OverviewAI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.Evaluating Email Performance: Analyzing the effectiveness of emails...2024-06-1114 minImperfect Marketing203: Making Peace with the Gmail Promotions Tab with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.Episode Highlights:About the Promotions TabFactors for Email CategorizationBenefits of the Promotions TabBest Practices for Email DesignResources Mentioned:Kendra's Subject Line Tips: https://kendracorman.com/subjectlinesThank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes. Looking to leverage AI? Want better results? Want to...2024-05-2812 minImperfect Marketing201: AI-Assisted Customer Service: Enhancing Your Brand's Responsiveness with Host Kendra CormanSend us a textToday, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.Key Takeaways:24/7 Availability: AI's capability to offer round-the-clock supportPersonalization: Leveraging AI for tailored customer supportHuman-AI Collaboration: The importance of integrating human insights with AI efficiencyReal-World Implementations:...2024-05-2109 minImperfect Marketing199: Maximizing Productivity as an Entrepreneur: Strategies for Wearing Multiple Hats with Host Kendra CormanSend us a textWelcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.Topics Covered in Today's Conversation:· Maximizing Productivity using Time Blocking· Outsourcing and Delegation· The Pomodoro TechniqueEpisode Resources:· Eisenhower Matrix: A strategic tool for prioritizing tasks: https://asana.com...2024-05-1414 minImperfect Marketing197: The Productivity Paradox: Balancing Efficiency and Creativity in Marketing with Host Kendra CormanSend us a textWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.Topics covered in today's conversation include:Understanding the productivity paradox in marketingStrategies for maintaining a balance between efficiency and creativityThe role of technology in supporting marketing tasksKendra's personal experiences and struggles with balancing productivity and creativityTips for optimizing your efficiency and creativity in marketingAnd moreJo...2024-05-0709 minImperfect Marketing195: Supercharging Your Marketing Productivity with AI Tools with Host Kendra CormanSend us a textIn this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.Topics...2024-04-3010 minImperfect Marketing193: The Content Multiplier: 10 Ways to Repurpose a Single Podcast Episode with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast EpisodeKendra shares her top 10 tips for repurposing podcast content, including:Turn key moments into social media postsCreate blog posts and articlesMake video clips for various platformsDesign visual assets like quote cardsUse insights in email newslettersHost live Q&AsSummarize episodes into presentationsDevelop quizzes and pollsPost discussion promptsLeverage AI tools to automateRepurposing content saves time while expanding your reach across platforms. Kendra emphasizes working smarter by creating a content multiplier from just one...2024-04-2307 minImperfect Marketing191: The Podcast Puzzle: Assembling the Pieces for a Hit Show with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit ShowKendra shares her tips for creating a hit podcast, including:Crafting an authentic voiceUnderstanding listener behaviorOptimizing SEOGetting guest appearancesBuilding community engagementShe emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.Join Kendra every Tuesday and Thursday for real-world marketing advice you can apply right away. ...2024-04-1608 minImperfect Marketing189: Capitalizing on Learning Moments: Turning Your Mistakes into Growth Opportunities with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning MomentsKendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities.Mistakes covered:Newsletter overhaul that overwhelmed readersBootcamp launch fiasco due to being under the weatherKey takeaways:Look at mistakes through a strategist's eyesRefine processes and build new ones when things don't go as plannedBring in reinforcements when you need helpRecognize when to stick to the plan and when to change...2024-04-0908 minImperfect Marketing187: Spring Refresh: Revisiting Your Annual Marketing Strategy with Host Kendra CormanSend us a textImperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing StrategyKendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time.Key topics covered include:Capitalizing on trends happening in your industry/nicheTweaking goals as the marketplace shiftsRemembering empathy in communicationsFinding shortcuts to help you grow fasterStepping into new roles to advance your businessTaking risks and embracing change2024-04-0208 minImperfect Marketing185: Quarterly Check-In: Assessing What Worked and What Didn’t in Q1 with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.Key Points Covered in This Episode:Assessing Key Metrics: Kendra emphasizes the importance of analyzing hard numbers like lead generation conversion rates, email list growth, overall sales, and progress towards annual projections. Celebrating positive metrics and identifying strong performers for the next quarter is crucial....2024-03-2606 minImperfect Marketing184: How AI Can Supercharge Your Podcast with Nick NalbachSend us a textImperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick NalbachKendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster.Topics covered in today's conversation include: common misconceptions about AI, how AI can save podcasters time and money, ethical considerations when using AI, tips for beginner podcasters looking to incorporate AI, and moreJoin Kendra every Tuesday and Thursday as she discusses how...2024-03-2133 minImperfect Marketing183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra CormanSend us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.Key Points Covered in This Episode:Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep connections, and driving referrals and partnerships.Profitability and Customization: By providing high-end, personalized experiences, businesses can command...2024-03-1905 min