Shows
The B2B Revenue Executive ExperienceThe CMO’s Guide to Making B2B Social Media Actually Work with Miruna Dragomir, CMO at PlanableIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Miruna Dragomir, Chief Marketing Officer at Planable. Together, they share insights on how B2B social media has evolved from a checkbox task to a strategic growth channel, and how brands can scale by balancing polish with personality, redefining virality, and letting go of outdated rules.What You’ll Learn:Why B2B social media can (and should) be funny, and how to make it workThe shift from brand rigidness to brand personality and layered voiceHow to balance promotion, education, and entertainment in yo...2025-08-1236 minThe B2B Revenue Executive ExperienceThe Future of B2B Sales: Why AI Is Replacing SDRs with Kraig Swensrud, Founder & CEO of QualifiedIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Kraig Swensrud, Founder and CEO of Qualified.com. Together, they share insights on the transformative impact of AI agents on B2B marketing and pipeline generation, particularly in replacing traditional SDR functions.What You'll Learn:How AI agents like Qualified's Piper are revolutionizing lead qualification and follow-upWhy traditional marketing automation platforms need to evolve into agentic marketing platforms to stay relevantHow to implement AI agents using a "crawl, walk, run" approach to build trust and validate effectivenessWhy the speed of AI advancement means companies...2025-07-2940 minThe B2B Revenue Executive ExperienceWhy Top Salespeople Stop Selling (And Start Solving Problems Instead)In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter welcomes Candice October, PJ Nisbet, Nalliby Haddad Cela, and Yuichi Abe, Managing Partners at ValueSelling Associates. Together, they discuss how organizations can successfully implement value-based selling methodologies across global teams while maintaining cultural relevance and driving lasting behavior change.What You'll Learn:How to shift from product-focused selling to a value-based mindset that prioritizes buyer problemsWhy the "solution box" trap prevents effective discovery and how to skillfully stay out of itThe Four-Legged Table Framework for successful sales methodology implementationHow to balance standardization with local flexibility...2025-07-151h 02The B2B Revenue Executive ExperienceThe Art of Sales Forecasting: How to Predict Revenue to the Dollar Using Value-Based MethodsIn this episode of The B2B Revenue Executive Experience, host Cory welcomes two powerhouse guests: Roland Griesmayer, Head of Revenue at GHD Digital, and Tony Cascio, Managing Partner at ValueSelling Associates. Together, they reveal how they transformed a 100-year-old engineering firm into a forecasting machine that hits quota to the dollar for six straight quarters.What You'll Learn:How to build a high-performance SaaS startup inside a traditional engineering companyWhy "money follows problems" is the golden rule of value-based sellingHow to get your CEO using ValueSelling terminology in deal reviewsThe three pillars of credibility...2025-06-2442 minThe B2B Revenue Executive ExperienceAI Transformed Our SDR Team: 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at ReadymodeIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.What You’ll Learn:How to transform the traditional SDR role from basic qualification to high-value outbound salesWhy implementing AI should focus on solving one specific problem at a time rather than wholesale transformationHow to successfully implement sales methodologies across marketing, sales, and leadership teamsWhy AI augmentation, not replacement, is the key to driving better customer experiencesThe critical importance of ma...2025-06-1040 minThe B2B Revenue Executive ExperienceThe Marketing Revolution in Manufacturing: Insights from Jenelle McGrath, Market VeepIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Jennelle McGrath, Founder and CEO of Market Veep, to share insights about transforming sales and marketing strategies in the manufacturing and industrial sectors while maintaining the human touch that makes these industries unique.What You’ll Learn:How to successfully implement CRM systems in traditional manufacturing companiesWhy manufacturing companies must balance traditional "boots on the ground" sales with modern digital strategiesThe Trade Show Success Framework for maximizing ROIHow to achieve sales and marketing alignment in traditionally siloed manufacturing organizationsWhy company culture and va...2025-05-2734 minThe B2B Revenue Executive ExperienceTurn PR Into Your Secret Weapon for Market Dominance with Karla Jo HelmsIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Karla Jo Helms, Anti-PR Chief Strategist of JOTO PR Disruptors, to share her innovative approach to PR that combines crisis management principles with advanced media algorithms to help companies build and protect their market position.What You’ll Learn:How to leverage mathematical formulas and crisis management principles for a proactive PR strategyThe proven framework for calculating PR exposure needs based on market size and audience reachWhy staying visible and consistently communicating purpose is crucial for 86% of successful tech CEOsHow to build me...2025-05-1327 minThe B2B Revenue Executive ExperienceOriginal Research Is the New SEO Superpower with Becky LawlorIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Becky Lawlor, Founder and Chief Research & Content Officer of Redpoint, to share proven strategies for creating compelling thought leadership content that drives engagement and builds brand authority in B2B tech marketing.What You’ll Learn:How original research instantly differentiates content by providing unique insights no other brand can claimWhy traditional B2B content often falls short by recycling the same third-party statistics and generic insightsThe critical elements needed to build an effective research-driven content strategy that fuels a year of ma...2025-04-2930 minThe B2B Revenue Executive ExperienceStop Selling, Start Solving with Julie ThomasIn this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Julie Thomas, President and CEO of ValueSelling Associates, to reveal how entrepreneurs can transform their approach to sales from uncomfortable necessity to confident value creation.What You’ll Learn:How to transition from technical expertise to effective selling without compromising authenticityWhy listening and questioning skills matter more than traditional "pitch and present" approachesThe four fundamental questions every sales conversation must address to drive meaningful outcomesHow to quantify value in a way that resonates with prospects and builds credibilityThe “Stop Selling > Start Solv...2025-04-1543 minThe B2B Revenue Executive ExperienceHow to Successfully Lead a Billion-Dollar Acquisition with Alyse DaghelianWant to master the art of leading successful tech acquisitions? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Alyse Daghelian, CRO at Rocket Software, to explore how she guided a $2.2B acquisition integrating 750+ employees.What You’ll Learn:Why leading with empathy and culture is crucial when integrating acquired teamsThe "Welcome Home" framework for making newly acquired employees feel valued and heardHow to structure intentional face-to-face meetings to build momentum and unite teams around common goalsWhy data-driven account planning combined with field-level relationships drives successful cross-sellingHow to maintain cultural values through si...2025-04-0135 minThe B2B Revenue Executive ExperienceEpisode 343: Why Most Businesses Stay Stuck at $1M and How to Break Through with Ernesto MandowskyWhat if you could transform your small business into an actual million-dollar machine? In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Ernesto Mandowski, Founder of The Million Dollar Machine, to dive into why so many entrepreneurs get stuck at the $1M mark and how to break through.Ernesto is a multi-faceted entrepreneur, author, and business consultant specializing in transforming businesses into momentum-driven machines. With over 15 years of experience, including leading the turnaround of a $100 million family-owned steakhouse chain, he has developed deep expertise in helping small businesses harness the power...2025-03-1830 minThe B2B Revenue Executive ExperienceEpisode 342: The Art of Relationship Generation with Moaaz NagoriTraditional lead generation is no longer enough—B2B companies must focus on building real, lasting connections. In this episode of The B2B Revenue Executive Experience, host Cory sits down with Moaaz Nagori, Head of Marketing at ConvergeX Connections, to discuss the shift toward relationship-driven marketing. They explore the rise of B2B influencer marketing, the power of micro-events, and how businesses can create meaningful engagement beyond transactional networking.Moaaz shares best practices for hosting impactful events, measuring the ROI of relationship-building, and balancing short-term wins with long-term growth. His key insight? Only 1-3% of prospects are re...2025-03-0439 minThe B2B Revenue Executive ExperienceEpisode 341: Become the CEO of Your Role with Lee BensonWhat do playing 1,000 nights in clubs and running a $100M+ business have in common? According to Lee Benson, everything. In this episode of The B2B Revenue Executive Experience, we sit down with Lee to discuss how the MIND Methodology can align teams, drive growth, and create unprecedented business value.Lee is a bestselling author, successful entrepreneur, and CEO of Execute to Win (ETW), bringing over three decades of expertise in value creation, leadership, and strategic execution. As the creator of the MIND (Most Important Number and Drivers) Methodology, Lee has transformed numerous organizations by helping them align t...2025-02-1836 minThe B2B Revenue Executive ExperienceEpisode 340: Grok Your Customer: Unlocking AI and Customer-Centric Growth with Phillip SwanIn this episode of The B2B Revenue Executive Experience, Phillip Swan, Chief Product Officer and GTM at The AI Solution Group, joins host Cory Cotten-Potter to explore the intricacies of GTM strategy, the importance of solving "migraine-level problems" for customers, and how to leverage AI responsibly to solve real-world problems.With a career spanning several decades, Phillip has a rich background in engineering, product management, and sales, having held senior roles at companies such as Microsoft, PCC Wireless, Red Trident, Coterie, Exonome, and LingoAid. His expertise lies in pioneering innovative technologies, especially in the fields of wireless...2025-02-0443 minThe B2B Revenue Executive ExperienceEpisode 339: Crime Reporter to CRO: How Investigative Skills Drive B2B Revenue with Rebecca GrimesIn this episode of The B2B Revenue Executive Experience, Rebecca Grimes, Chief Revenue Officer at SheerID, joins host Cory Cotten-Potter to dive into her fascinating journey from crime reporter to B2B SaaS leader. Rebecca shares insights on the importance of customer obsession in driving revenue, how to effectively align sales and marketing for sustainable growth, and leveraging storytelling to create meaningful customer connections.With more than 25 years of experience in sales and marketing, Rebecca has deep expertise in GTM strategy and a track record of driving growth for global brands through her leadership philosophy centered on...2025-01-2147 minThe B2B Revenue Executive ExperienceEpisode 338: Rethinking Customer Engagement Through Gifting with Kris RudeegraapIn this episode of The B2B Revenue Executive Experience, Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, joins host Cory Cotten-Potter to discuss the transformative power of gifting and direct mail in sales, the evolving role of AI in customer engagement, and innovative strategies for optimizing go-to-market efforts.Now that you know how personalized gifting might skyrocket your sales numbers, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Kris Rudeegraap, Co-founder and Co-CEO of Sendoso2025-01-0732 minThe B2B Revenue Executive ExperienceEpisode 337: The Sales Cheat Code: How AI Can Turn Average Sellers into Top Performers with Usman SheikhDid you know that only 5% of sales professionals embody the best practices that close high-value deals?Imagine if every seller on your team could perform at that level.That's the vision Usman Sheikh.Let's take a closer look at how Usman and his team leverage behavioral science and AI-powered insights to personalize buyer engagement.Now that you have discovered how to become a top sales performer with the help of AI, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate...2024-12-2431 minThe B2B Revenue Executive ExperienceEpisode 336: Steal the Blueprint: How Marketing Max flipped a $2k Ad Budget into $20k in RevenueWhile everyone is looking for the silver bullet of marketing, Marketing Max urges us to return to the basics.Why is that? Well that’s how he managed to flip a $2k ad budget into $20k in revenue, so he definitely knows what he’s talking about. Let's see what he had in mind in the latest episode of The B2B Revenue Executive Experience.Max is a serial entrepreneur who built and sold an award-winning 7 figure ad agency, Hell's Creative (acquired by Storia), and he has earned more than 200,000 total followers with marketing conte...2024-12-1031 minThe B2B Revenue Executive ExperienceEpisode 335: How Gratitude and Mindfulness Boost Productivity by 50% with Lori SaitzWe often talk about driving growth and increasing revenue.However, we're not focusing as much on growing ourselves and dealing with stressful situations.Nonetheless, more and more organizations are increasingly recognizing that employee well-being is a key element of productivity, creativity, and overall success.The question arises:What are some of the most effective strategies for a positive work environment and personal growth?To help us with that, we have Lori Saitz, an Employee Well-Being Consultant and the Founder and CEO of Zen Rabbit. In addition to her consulting work...2024-11-2631 minThe B2B Revenue Executive ExperienceEpisode 334: How AI Can Skyrocket Your Value Management with Craig LeGrandeAI's presence in our lives continues to increase with the potential to transform entire industries. When talking about business revenue, one key area where AI's role becomes increasingly obvious is value management.We were wondering:How can tech companies leverage AI to create value, drive growth, and improve customer experience?To help us with that, we have Craig LeGrande, CEO and Founder of Mainstay. With over 20 years in high tech at top companies like IBM, Accenture, and Cisco, Craig had the privilege of learning directly from leaders in sales, marketing, and product development. As...2024-11-1232 minThe B2B Revenue Executive ExperienceNew Host, High-Impact InsightsThe B2B Revenue Executive Experience podcast is going through a major change. After two years and over 100 episodes, Carlos Nouche and Lisa Schnare are taking a break to focus on their roles as Managing Partners. So please welcome your new host, Cory Cotten-Potter, Director of Digital Marketing and Enablement at ValueSelling.However, nothing is going to change. We'll continue diving deep into the strategies and tools that drive B2B revenue growth. From the latest SDR bots and self-service buying to sales leadership tactics, sales, and marketing alignment, as well as other RevOps insights, we'll cover everything...2024-11-0502 minThe B2B Revenue Executive ExperienceEpisode 333: James Pursey Says This is Why Your Sales Training is Failing-and How AI Can Fix ItWhy is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, gett...2024-10-2239 minThe B2B Revenue Executive ExperienceEpisode 332: Become Your Best Self with Rob HartnettIt’s all possible.In our disrupted and distracted world, change is the new normal. Having a positive mindset and taking positive action is a must.Of course, not without hard work. So then, here's our question for today:How can you become the best possible you, no matter your role?To help us with this today, we have Rob Hartnett, Founder & CEO of Business Performance International. Rob is an award-winning sales and marketing leader, world champion seller, author of the book It's All Possible, and host of the It's All Possible Po...2024-10-0847 minThe B2B Revenue Executive ExperienceEpisode 331: The Art of Building a High-Performing Sales Development TeamBuilding and leading a world-class sales development team is crucial for the success of any organization.A well-functioning team significantly impacts revenue growth, customer acquisition, and overall business expansion.However, creating such a team requires careful planning, effective leadership, and commitment to key principles that drive excellence.Our main question for today:What are some best practices to run a world-class sales development team?To help us with this today, we have Ralph Barsi, VP of Sales at Kahua, an advisor, and an investor.Now that you know...2024-09-2443 minThe B2B Revenue Executive ExperienceEpisode 330: The RevOps Playbook with Laura Adint and Sean LaneRevOps is a strategic function within organizations that focuses on aligning sales, marketing, and customer success teams to drive revenue growth and scalability.It plays a crucial role in ensuring the smooth functioning of these departments, optimizing processes, and maximizing revenue generation.But how can you leverage RevOps to build a high-growth, predictable, and scalable business?To help us with this today, we have Laura Adint, Operations and Strategy Executive at a financial services company, and Sean Lane, Founding Partner at BeaconGTM, who recently collaborated to release The Revenue Operations Manual.Now that...2024-09-1032 minThe B2B Revenue Executive ExperienceEpisode 329: How to Stay Ahead in the New Era of Work with Mary SheaThe rapid advancement of technology, especially in AI, has profoundly impacted all industries and is reshaping the way we work.As AI continues to evolve, the future of work presents both challenges and opportunities.The outdated business playbook must evolve. Success requires a shift in mentality, internal processes, operations, and even values.We were wondering:How is the future of work changing, and how can you adapt to these changes effectively?To help us with this today, we have Mary Shea, Global Chief Evangelist at HireQuotient. With over 25 years in...2024-08-2836 minThe B2B Revenue Executive ExperienceEpisode 328: Why the Human Touch Still Matters in an AI-Driven World with David ConnorsIt's no surprise that AI is becoming increasingly dominant in various industries, including sales.AI has the potential to revolutionize the sales process by automating tasks, analyzing data, and providing valuable insights.However, despite all the excitement and hype surrounding AI sales, the human touch still plays a crucial role.Today's question:How can you leverage the power of human relationships in the era of AI sales?To help us with this today, we have David Connors, Co-Founder and CEO of The Swarm, a Go-To-Network platform that gives companies and...2024-08-1330 minThe B2B Revenue Executive ExperienceEpisode 327: Building and Scaling a SaaS Powerhouse with Benjamin JohnsonWith the rise of cloud computing and the increasing demand for software solutions, SaaS has emerged as a dominant model for delivering software applications to customers.However, with intense competition and rapidly changing customer needs, SaaS companies must adopt effective strategies that will enable them to not only survive but thrive in the long run.Before starting your own company, there are two important questions you must answer:How can you build a successful SaaS company from the ground up?What does it take to scale from a good idea to a...2024-07-3037 minThe B2B Revenue Executive ExperienceEpisode 326: How to Position Your Company as a Market Leader in M&A with Aron BohligSo many companies start out with the goal of going public and hitting it big.But, unfortunately, for many of them, a successful exit via a merger or purchase is far more likely.We wondered:What are the best strategies to position your company as the go-to-market leader during an M&A process?To help us with this today, we have Aron Bohlig, Managing Partner at ComCap. Aron is a global digital media executive with vast experience in both startups and multinational corporations. He has achieved significant milestones as an advisor and...2024-07-2328 minThe B2B Revenue Executive ExperienceEpisode 325: From 0 to 1: Top Strategies to Scale Up Your Startup with Rags GuptaWhen you do something innovative and extraordinary, you go from 0 to 1.While you might not become the next Apple or Amazon, we decided to gather the top insights to take your business to the next level.So, we asked:What are some of the most effective go-to-market strategies for startups going from early days to scaling up their business?To help us with this today, we have Rags Gupta, Operating Partner at Hyperplane. Rags is also the Chief Growth Officer at Butlr, entrepreneur and operator at five startups over the past 20 years...2024-07-1633 minThe B2B Revenue Executive ExperienceEpisode 324: Where New Revenue Leaders Should Focus Their Energy with George EliopoulosRevenue growth is a key priority for organizations.Now, let's say you're taking over a revenue team.Where do you start?Or, in other words...How should a new revenue leader inheriting an existing team with predefined goals determine what that revenue engine should look like, from hiring to structure and processes?To help us with this today, we have George Eliopoulos, Chief Commercial Officer at Zip Co. George is an ambitious business executive with a proven track record of building and leading high-performing teams that achieve strong financial and...2024-07-0938 minThe B2B Revenue Executive ExperienceEpisode 323: The Essential B2B Sales Strategies for Scaling Your Revenue with Greg NutterOrganizations are constantly seeking ways to increase their revenue and achieve sustainable growth.However, scaling revenue requires a strategic approach that goes beyond traditional sales tactics.Therefore, we wanted to find out:What are the top sales strategies for effectively scaling your revenue?To help us with this today, we have Greg Nutter, Best-Selling Author of P3 Selling. Greg brings over 25 years of experience in sales, marketing, channel management, and consulting, mainly in manufacturing, distribution, services, and technology. He has been the Principal Consultant at Soloquent for nearly 20 years. Some of his...2024-07-0233 minThe B2B Revenue Executive ExperienceEpisode 322: The Future of Distributed Teams: Building Human Connection in a Virtual World with Brett MartinHave you ever dreamt of starting a global company but are unsure where to begin? Or maybe you're struggling to keep your remote team connected and productive. The question is: How do you launch a successful startup, target the perfect niche market, and navigate the complexities of remote work without losing the human touch?To help us with this today, we have Brett Martin, Co-Founder/ Investor at Charge Ventures and Kumospace. He delves into the secret sauce for SaaS companies and how to integrate a sales team into a PLG strategy for m...2024-06-2536 minThe B2B Revenue Executive ExperienceEpisode 321: Mastering the Art of Cold Calling with Jason BaySales is hard right now. Sales cycles have lengthened by 40% since 2020.Fewer reps are achieving their quota in tech. So the question is: What are some strategies to help you stand out from the crowd?To give us some insight into this question, we have Jason Bay, Founder and CEO of Outbound Squad, who aims to improve the skills of world-class sales teams with training courses and coaching. Jason has worked with clients such as Gong, Medallia, Zoom, Rippling to increase qualified meetings, qualified demos, and meetings landed by cold out...2024-06-1842 minThe B2B Revenue Executive ExperienceEpisode 320: From Ground Zero to Sales Hero with John WestmanWinning in sales today requires more than persuasive skills and product knowledge to succeed.Experienced businesses have learned this the hard way.But what if you're just at the beginning of your sales journey?If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first culture and a highly successful selling motion?To help us with this today, we have John Westman, VP of Project Management at Citius Pharmaceuticals. John is also an Instructor at the Harvard Division of Continuing Education, where...2024-06-1128 minThe B2B Revenue Executive ExperienceEpisode 319: How Emotional Fitness Can Boost Your Sales Performance with Ben DrakesSales is a high-pressure job that often involves stepping out of your comfort zone and facing imposter syndrome.To thrive, you need to develop a strong emotional muscle.The question is:How does emotional fitness relate to our performance under pressure and our long-term resilience in sales?To help us with this today, we have Ben Drakes, Founder and CEO of Ben Drakes University. With an average deal size of over $150m, Ben held sales roles at Computacenter, Capita, and Serco for over 15 years. Today, Ben helps sales professionals perform at their...2024-06-0435 minThe B2B Revenue Executive ExperienceEpisode 318: How Generative AI Is Ending the Sales and Marketing Tug of War with Nathan SchlafferTraditionally, sales and marketing have operated independently, often resulting in miscommunication, wasted resources, and missed opportunities.But things start changing with a little help from AI.How can generative AI align B2B marketing and sales teams for revenue growth in 2024?To help us with this today, we have Nathan Schlaffer, CEO and Founder of MarketMate AI. With over a decade of experience in B2B technology and SaaS marketing, Nathan is passionate about helping marketing and sales teams achieve their revenue goals. He excels in delivering consistent messaging, hyper-personalizing content at scale, and accelerating...2024-05-2827 minThe B2B Revenue Executive ExperienceEpisode 317: Align Your GTM Teams for Measurable Results with Kimberly KaminskiCustomer success and product marketing can be the driving force behind any go-to-market strategy.However, the entire organization must work together to achieve success and deliver measurable results.With that in mind, we wanted to know:How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an...2024-05-2133 minThe B2B Revenue Executive ExperienceEpisode 316: Are You Solving the Right Problems for Your Customers? With Suraj SampathToday, success in B2B sales doesn't come easy and goes way beyond a simple pitch and a few cold calls.B2B sales require a more strategic and personalized approach.However, it's all about setting a strong foundation.Here's the main question:Why should you understand the problems your company solves when building an ideal customer profile and pipeline?To help us with this today, we have Suraj Sampath, IT Sales Director at MindSource. Suraj has a unique combination of natural sales ability, engineering aptitude, and business acumen, having...2024-05-1430 minThe B2B Revenue Executive ExperienceEpisode 315: Create a Powerful Marketing Ecosystem with Ben SturtevantMarketing and sales - a powerful combination that can make or break your entire business.The key word here is alignment between those two.Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.Let's start with a simple question in mind:Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is...2024-05-0738 minThe B2B Revenue Executive ExperienceEpisode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg BrownThe evolution of the buyer-seller journey is a never-ending story between the two sides.However, in the last 5 years, the changes have been remarkable.We wanted to find out:How are changes in buyer-seller dynamics causing friction in the sales process?To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany...2024-04-3033 minThe B2B Revenue Executive ExperienceEpisode 313: Gail Behun's Approach to Aligning Sales Strategy with Sales EnablementImagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.That is sales enablement.Sales enablement has become an integral part of every successful organization.So then, we asked ourselves:How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She...2024-04-2336 minThe B2B Revenue Executive ExperienceEpisode 312: Find Your Ideal Customer Profile with Eric HolmenMany startups get their Ideal Customer Profile (ICP) wrong.The results?Low-quality leads, decreasing revenues, and unhappy customers.It's time to fix that.How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric...2024-04-1631 minThe B2B Revenue Executive ExperienceEpisode 311: The Seven Deadly Sins of Sales Training with PJ NisbetSales training plays a key role in the success of any business.It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.Therefore, we were wondering:Why do some sales training initiatives programs fail while others deliver amazing results?To help us with this today, we have PJ Nisbet, Managing Director of...2024-04-0940 minThe B2B Revenue Executive ExperienceEpisode 310: Modernizing Hiring Criteria for Next-Gen LeadersIt used to be so easy to hire a professional with hundreds of CVs flooding your inbox.But the game has changed, and to become the best, you need the best.Technology has changed the rules, and that's where the problem lies.Well then, we have a big question:How can you shed some of your limited beliefs when it comes to hiring criteria and modernize them to help you hire effective leaders?To help us with this today, we have Ken Schmitt, Founder and CEO of TurningPoint Executive Search. Bringing...2024-04-0243 minThe B2B Revenue Executive ExperienceEpisode 309: The Evolution of DevOps and Its Next Frontier with Matthew VolmThe RevOps function has changed tremendously fast.What was relevant yesterday doesn't work today anymore.Well then, a logical question emerges:Considering the evolution of RevOps over the past several years, where is the industry heading, and what are the lessons learned from building a global RevOps community?To help us with this today, we have Matthew Volm, CEO and Co-Founder of RevOps Co-op. Passionate about RevOps, indoor plants, and CrossFit, Matthew is also an Advisor for Rattle, Locl.io, and SendSmart, as well as Founder and Managing Consultant at Acorn Strategies.2024-03-2635 minThe B2B Revenue Executive ExperienceEpisode 308: How to Win More with Less in B2B Sales with Guy RubinB2B sales teams are constantly seeking new strategies and tools to drive revenue growth.One of the most powerful resources at their disposal is data and technology.But that's just one piece of the puzzle.So, today's question is:How can you make revenue more predictable by aligning your go-to-market teams to win more with less?To help us with this today, we have Guy Rubin, Founder and CEO of Ebsta. Guy is also a dad of two, an enthusiastic skier, and an avid football fan (even though he...2024-03-1938 minThe B2B Revenue Executive ExperienceEpisode 307: How to Build a World-Class Enablement Function with Kelly LewisBusinesses are constantly seeking ways to enhance efficiency, productivity, and overall success.One key area that has gained significant attention in recent years is the enablement function.However, building a successful enablement function requires more than providing employees with the necessary resources.The logical question that comes to mind is:How can you build and run a world-class enablement function, and what might be the best practices in making the most of your enablement investment?To help us with this incredible topic today, we have Kelly Lewis, VP of Revenue...2024-03-1237 minThe B2B Revenue Executive ExperienceEpisode 306: Unleash Your Rep Superpowers with Steve WatersIn today's episode of The B2B Revenue Executive Experience, you're in for a treat as we discuss several subjects.How can you find your rep superpowers?What is the difference between coaching forward and call reviews?What data-driven go-to-market strategies allow you to really measure rep productivity?To help us with these incredible topics today, we have Steve Waters, Vice President of Sales at ZoomInfo. Steve has worked at ZoomInfo for about eight and a half years. He recently celebrated ZoomInfo "ringing the opening bell at Nasdaq, four years after becoming...2024-03-0540 minThe B2B Revenue Executive ExperienceEpisode 305: How to Overcome the Sales Effectiveness Blockade with David ByckAchieving sales excellence is not an easy feat.Salespeople face countless challenges and misconceptions that can interfere with their performance and ultimately impact the bottom line.To solve a problem, you must first acknowledge and understand it.Therefore, ask yourself...What are the top things that get in the way of my sales effectiveness? And how can I tackle them?To help us with this incredible topic today, we have David Byck, Vice President of Visualize. David is a highly experienced sales professional, coach, and facilitator. He is also a...2024-02-2737 minThe B2B Revenue Executive ExperienceEpisode 304: Beat the Stress and Reach Outrageous Success with Dan WaldschmidtSales and marketing professionals often find themselves dealing with immense stress and pressure.Achieving sales targets, meeting customer expectations, and keeping up with industry trends can damage their mental and emotional health.However, work must be done, and life must go on.So, the question of the day is:How can we manage stress in our lives, move past the chatter in our heads, and implement the discipline we need to be highly successful?To help us with this incredible topic today, we have Dan Waldschmidt, Chief Executive Officer of...2024-02-2033 minThe B2B Revenue Executive ExperienceEpisode 303: Breaking Through the Scaling Ceiling with David WeissDreaming about scaling your business sounds nice.But taking real action and actually making it happen is what sets apart true winners.However, even those who are trying to find it hard to discover the winning formula, often fail.Why are so many companies struggling to scale, and what can they do about it?To help us with this incredible topic today, we have David Weiss, Chief Revenue Officer of The Sales Collective. David is a sales executive leading high-performing teams and offering coaching in sales. He has authored several books, including "...2024-02-1334 minThe B2B Revenue Executive ExperienceEpisode 302: Inspiring Action Through Storytelling with Karen EberWe all love a great story, but few know how to tell one.However, storytelling is an incredibly effective way to inform, influence, and inspire others in both personal and professional settings.So, how can you become a great storyteller by learning the science behind it?To help us with this incredible topic today, we have Karen Eber, CEO and Chief Storyteller of the Eber Leadership Group. Karen is also the author of "The Perfect Story" as well as a keynote and TED Speaker who helps companies build healthy leaders, teams, and culture one...2024-02-0640 minThe B2B Revenue Executive ExperienceEpisode 301: From Tech Sales to Business Conversation with Eric ShaverSo many sales professionals get caught up in the nitty-gritty of products and tech specs.Then, they wonder why their deals go wrong.We believe it is because they don't have genuine business conversations.So, how can sales professionals switch from sales to a business dialect?To help us with this incredible topic today, we have Eric Shaver, Managing Partner at Kensei Partners. Since 2008, Eric has personally trained over 20,000 quota-carrying and non-quota-carrying sales professionals across 33 countries in North America, EMEA/MENA, APJ/ANZ, Greater China, and Latin America. Leveraging his 19 years of...2024-01-3037 minThe B2B Revenue Executive ExperienceEpisode 300: The B2B Revenue Executive Experience's Milestone Celebration with Chad SandersonToday is a special day for The B2B Revenue Executive Experience.It is our 300th episode.And we're celebrating it by exploring the podcast's past, present, and future.To help us with this today, we have a very special guest - the founder and host of the first 250 episodes of The B2B Revenue Executive Experience podcast, Chad Sanderson.Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the sh...2024-01-231h 03The B2B Revenue Executive ExperienceEpisode 299: How to Break the Used Car Salesperson Stereotype with Harry SpaightWhen you think of sales, what's the first image that comes to your mind?You're probably thinking of a used car salesman, insincere, overly friendly, wearing flashy, outdated suits, making grandiose promises about how good the car is.Well, you're not alone.But the reality is not always what it seems.So, how can we overcome the image of the stereotypical sales professional and still achieve success today?To shed light on this important topic, we are joined by Harry Spaight, Founder of Selling With Dignity. Harry guides business owners...2024-01-1632 minThe B2B Revenue Executive ExperienceEpisode 298: Is AI Set to Replace SDRs? With Gabe LulloSome people are saying that AI is gonna be replacing key roles such as the sales development representative (SDR).We can't see the future. All we can do is make assumptions.But one thing is clear.It has definitely changed the sales game.So, how do new techs and innovations like AI influence the SDR function?To shed light on this important topic, we are joined by Gabe Lullo, CEO of Alleyoop. Gabe is a seasoned sales expert and leader who manages over 1500 SDRs. Before taking the role of CEO, he...2024-01-0935 minThe B2B Revenue Executive ExperienceEpisode 297: The Powerful Intersection of ABM and RevOps with Lorena MoralesCompanies constantly seek new strategies to drive growth and increase revenue.In today's ever-evolving business landscape, two approaches have gained significant traction in recent years: account-based marketing (ABM) and revenue operations (RevOps).But how does their interaction help to pull in the revenue? The synergy between ABM and RevOps creates a revenue pull by aligning strategies, optimizing processes, and leveraging AI intelligently.To explain how these approaches can be used to drive revenue, we have Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL.Now that you’ve le...2024-01-0229 minThe B2B Revenue Executive ExperienceEpisode 296: Personalization and Authenticity in Sales Communication with George StormNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: George Storm, CEO at Break the Box and Co-Founder at SkillsSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at S...2023-12-2634 minThe B2B Revenue Executive ExperienceEpisode 295: Dealing with Burnout as a Top Performer with Stephen HardyNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Stephen Hardy, Founder and Director at Navigate the CurveSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareC...2023-12-1929 minThe B2B Revenue Executive ExperienceEpisode 294: What Does 'Good' Look Like in Sales? With Kate LewisNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Kate Lewis, CEO and Co-Founder of e4enableSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareChec...2023-12-1242 minThe B2B Revenue Executive ExperienceEpisode 293: Tailoring Sales Training for a Multicultural Marketplace with Leon MorrisNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Leon Morris, Global Sales Productivity & Enablement Advisor at NetSuiteSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareC...2023-12-0525 minThe B2B Revenue Executive ExperienceEpisode 292: Unlocking AI's Potential for Revenue Growth with Jeff PedowitzNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Jeff Pedowitz, President and CEO of The Pedowitz GroupSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Sale...2023-11-2836 minThe B2B Revenue Executive ExperienceEpisode 291: Refining High-Performing Leaders and Teams with Matt PhillipsNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Matt Phillips, High-Performance Sales Leadership Coach, Mental Toughness Expert, Speaker, and Author at Matt Phillips Leadership Coaching.Subscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the...2023-11-2141 minThe B2B Revenue Executive ExperienceEpisode 290: From Sales Planning to Profit with Dana TherrienNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Dana Therrien, VP of Sales Performance Management and Revenue Operations at AnaplanSubscribe to the Podcast or Write a Review :Pandora Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-F...2023-11-1436 minThe B2B Revenue Executive ExperienceEpisode 289: Mastering the Art of Revenue Enablement with Andrea AbbateNow that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Andrea Abbate, VP of Global Enablement at ContentsquareSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareChec...2023-11-0738 minThe B2B Revenue Executive ExperienceEpisode 288: Why Your Marketing Messaging Needs a Makeover for Rocketing Engagement with Michelle Giardinello and Elizabeth RocheNow that you know why focusing on solving real business issues is key to revenue growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guests: Michelle Giardinello, Senior Customer Marketing Manager of Healthcare at Kimberly-Clark Professional, and Elizabeth Roche, Managing Partner at ValueSelling Associates.Subscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Pa...2023-10-3131 minThe B2B Revenue Executive ExperienceEpisode 287: How AI is Flipping the Sales Game Upside Down with Nelson VeigaNow that you understand how AI can drive positive outcomes for your business, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Nelson Veiga, Field CTO at EspressiveSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out ou...2023-10-2448 minThe B2B Revenue Executive ExperienceEpisode 286: Winning Over the Buyer: The Interplay Between Sales Effectiveness, Win Rates, and Differentiated Buying Moments with Andy PaulNow that you learned about the interplay between sales effectiveness, win rates, and differentiated buying moments, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Andy Paul, Host of The Win Rate PodcastSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at...2023-10-1746 minThe B2B Revenue Executive ExperienceEpisode 285: Beyond the Dollar: Crafting the Right Sales Compensation Plan with Reese BaconNow that you have learned how to design and set up an effective sales compensation plan for your organization, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Reese Bacon, Director of Sales Effectiveness Practice at BuckSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Di...2023-10-1036 minThe B2B Revenue Executive ExperienceEpisode 284: Cracking the CRO Code: How Chief Revenue Officers Redefine Business Success with Warren ZennaNow that you are aware of the crucial role of a CRO, you can leverage its power to generate more revenue and drive business growth. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Warren Zenna, Founder of The CRO CollectiveSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of...2023-10-0344 minThe B2B Revenue Executive ExperienceEpisode 283: Customer Engagement 2.0: How to Win Customers in the Digital Era with Giles GiddingsNow that you know how to meaningfully and successfully engage with your customers, learn other innovative methods you can leverage in the digital age. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Giles Giddings, Global VP of GTM Enablement at MimecastSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of...2023-09-2639 minThe B2B Revenue Executive ExperienceEpisode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan WalshNow that you're well-versed in the nuances of security compliance in business, delve deeper into other facets of organizational safety and risk management. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Susan Walsh, Security Compliance AdvisorSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Di...2023-09-1941 minThe B2B Revenue Executive ExperienceEpisode 281: Unleashing the Power of Value Selling with Julie ThomasNow that you know how to make the most out of your value selling…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience; instructions on how to rate and review the show are here.Guest: Julie Thomas, President and CEO of ValueSelling AssociatesSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Part...2023-09-0534 minThe B2B Revenue Executive ExperienceEpisode 280: Building a High-Powered Go-to-Market Engine with Tom GeorgeNow that you know how to build a successful go-to-market engine…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Tom George, Principal Consultant and Founder of GoMo ConsultingSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harr...2023-08-2230 minThe B2B Revenue Executive ExperienceEpisode 279: Sales Enablement: The Unsung Hero of Your Revenue Performance with Stephanie BenavidezNow that you’ve learned how sales enablement drives your sales performance and business growth…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Stephanie Benavidez, a Sales Enablement Thought LeaderSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei...2023-08-0841 minThe B2B Revenue Executive ExperienceEpisode 278: Transform Your LinkedIn Profile Into a Lead Generation Machine with Ryan CaswellNow that you’ve learned how to build a successful outbound campaign using LinkedIn…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Ryan Caswell, Founder and Director of B2BLeads.comSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Ken...2023-07-2537 minThe B2B Revenue Executive ExperienceEpisode 277: Building Authentic Connections in B2B Sales with Drew SechristNow that you learned the importance of cultivating strong and authentic relationships…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Drew Sechrist, Co-Founder and CEO of Connect The DotsSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harr...2023-07-1139 minThe B2B Revenue Executive ExperienceEpisode 276: Unlocking Your Revenue Operations Potential in a Data-Driven Era with Jeremey DonovanNow that you learned some groundbreaking data-driven revenue operations strategies…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Jeremey Donovan, Executive Vice President of Revenue Operations and Strategy, Insight PartnersSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partn...2023-06-2744 minThe B2B Revenue Executive ExperienceEpisode 275: Creating a Positive Company Culture with Dane EspegardNow that you know how positive culture influences companies' growth and the importance of retaining your A-professionals… learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Dane Espegard, Division Manager of Vector MarketingSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Part...2023-06-1340 minThe B2B Revenue Executive ExperienceEpisode 274: Surviving the Giants: How Mid-Market Companies Can Thrive in a Highly-Competitive Business Landscape with Sheila KloefkornNow that you know how to turn common marketing mistakes into profit-boosting solutions for your business…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Sheila Kloefkorn, President and CEO of KEO MarketingSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Part...2023-05-3034 minThe B2B Revenue Executive ExperienceEpisode 273: Get Results: Master the Sales Methodology and Transform Your Success with Dale KnippNow that you know what it takes to see a methodology truly adopted to drive results…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Dale Knipp, Strategic Account Leader at SynamediaSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Part...2023-05-1635 minThe B2B Revenue Executive ExperienceEpisode 272: Beyond the Pitch: Strategies for Successfully Selling to CISOs with Kenneth FosterNow that you know how to successfully sell your product to a CISO…learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Ken Foster, VP of IT Governance, Risk, and Compliance at FLEETCORSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Ke...2023-05-0250 minThe B2B Revenue Executive ExperienceEpisode 271: Aligning Revenue Teams with Consistent Language and Processes with Angela PritchettNow that you know ways to align the revenue team with our company goals, learn how to drive alignment on goals across different teams in the company. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Angela Pritchett, Head of Sales Enablement at EletiveSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of...2023-04-1835 minThe B2B Revenue Executive ExperienceEpisode 270: RevOps: The Key to Predictable Revenue and Seamless Buying Experience with Sebastien van HeyningenNow that you know what makes a top-tier RevOps function...learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Sebastien van Heyningen, President of Central Metric.Subscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Sel...2023-04-0435 minThe B2B Revenue Executive ExperienceEpisode 269: Disrupting the Status Quo: How to Set Up a Customer Experience That Exceeds Expectations with Sandy RobinsonNow that you know how to create an unforgettable buyer experience...learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Sandy Robinson, Vice President of Revenue Operations and Business Development at Nymbus.Subscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Par...2023-03-2142 minThe B2B Revenue Executive ExperienceEpisode 268: Winning at the Sales Game: The Power of Playbooks with Gerald ZanklNow that you know why playbooks are essential for the success of your sales team... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Gerald Zankl CEO and Co-Founder of KickscaleSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partn...2023-03-0748 minThe B2B Revenue Executive ExperienceEpisode 267: Orchestrating Your GTM Symphony with Jill RowleyNow that you know how to effectively manage your GTM strategy... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Jill Rowley, GTM Advisor, and Limited Partner at Stage 2 CapitalSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Har...2023-02-2145 minThe B2B Revenue Executive ExperienceEpisode 266: How to Find, Attract, and Retain Five-Star Employees with Heenle TurnerNow that you know how to find, attract, and retain five-star employees... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Heenle Turner, Vice President of Content and Consulting at The ALL IN CompanySubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Ma...2023-02-0736 minThe B2B Revenue Executive ExperienceEpisode 265: Unlocking Sustainable Hypergrowth: The Rise of the Unicorn with Pablo Dominguez and Matthew MayNow that you know about the effectiveness of podcasting in B2B, learn how to apply other tactics and tools to create a disruptive B2B marketing strategy. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Pablo Dominguez, Operating Partner of Sales and Customer Success Insight Partners, and Matthew May, Senior Advisor at Insight PartnersSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneIn2023-01-2445 minThe B2B Revenue Executive ExperienceEpisode 264: Building Your Next-Level B2B Podcast with Harry MortonNow that you know about the effectiveness of podcasting in B2B, learn how to apply other tactics and tools to create a disruptive B2B marketing strategy. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Harry Morton, CEO and Founder of Lower StreetSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Ha...2023-01-1031 minThe B2B Revenue Executive ExperienceEpisode 263: How Analytics Will Help You Acknowledge the True Value of Marketing with Mark StouseNow that you have learnt about the importance of data analytics in driving revenue optimization, learn how to apply other tactics and tools to create a disruptive B2B marketing strategy. Check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.Guest: Mark Stouse, Chairman and Chief Executive Officer at Proof AnalyticsSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Ma...2022-12-2738 minThe B2B Revenue Executive ExperienceEpisode 262: Building a Revenue Culture That Scales with Elizabeth Patterson and Karan SinghNow that you know how technology can transform B2B salespeople... Learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, with instructions on how to rate and review the show here.Guests: Elizabeth Patterson, Global Talent Acquisition Partner at Sapphire, and Karan Singh, Revenue Excellence Partner at SapphireSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Ma...2022-12-1348 minThe B2B Revenue Executive ExperienceEpisode 261: How Technology Transforms B2B Salespeople Into Sales Heroes with Mary SheaNow that you know how technology can transform B2B salespeople... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Mary Shea, Global Innovation Evangelist at OutreachSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of...2022-11-2946 minThe B2B Revenue Executive ExperienceEpisode 260: Your Sales Forecast Is Broken, but You Can Fix It with Udi LedergorNow that you know how to fix your broken sales forecasting... learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience, and instructions on how to rate and review the show are here.Guest: Udi Ledergor, CMO of Gong.ioSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of th...2022-11-1543 minThe B2B Revenue Executive ExperienceEpisode 259: Work the System Method with Josh FongerNow that you know the importance of events for your marketing game... learn how to apply other tactics and tools for a disruptive B2B marketing strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience and instructions on how to rate and review the show are here.Guest: Josh Fonger, CEO of WTS EnterprisesSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Se...2022-11-0134 minThe B2B Revenue Executive ExperienceEpisode 258: How B2B Companies Can Drive and Measure Growth Through an Event Strategy with Jonathan KazarianNow that you know the importance of events for your marketing game... learn how to apply other tactics and tools for a disruptive B2B marketing strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience and instructions on how to rate and review the show are here.Guest: Jonathan Kazarian, Founder, and CEO of AcceleventsSubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of th...2022-10-1827 minThe B2B Revenue Executive ExperienceEpisode 257: The Fundamental Shift From the Art to the Science of Sales with Todd AbbottNow that you know the importance of data-driven sales strategies… it’s time to learn how to change the way your team, company, or organization uses systems. Check out the full list of episodes here: The B2B Revenue Executive Experience.Guest: Todd Abbott, EVP Corporate Development at MediaflySubscribe to the Podcast or Write a Review :Stitcher Google PodcastsTuneInApple PodcastsSubscribe to the podcast or write a review YouTubeSpotifyApple PodcastStitcherTuneInPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our...2022-10-0435 minThe B2B Revenue Executive ExperienceEpisode 256: Transparent Sales Leadership with Todd Caponi“What do you sell?”
“To who do you sell?”
“Why do your clients buy?”
Many organizations train their individual contributors, but few invest in their most critical asset to success; sales leaders.
As a sales leader, it is your responsibility to get the best out of your team, clear the field, create an environment where you are inspired, and predict the future.
Every sales leader needs a clear structure, process, and method to know in which direction to go.
But what are the actual responsibilities of a revenue-gene...2022-09-2055 minThe B2B Revenue Executive ExperienceEpisode 255: The 3 Pillars of Effective Leadership with Vanessa Judelman“Knowing yourself”
“Managing your team”
“Leading your business”
These are the three pillars of effective leadership to successfully coach, develop, and provide optimal feedback to your workforce.
The moment you’re into management, your role within a company changes. Your tasks will revolve around time and people management, and you must ensure everything is executed strategically.
A true leader should be able to answer this question easily:
What am I getting paid to do?
To share more about the importance of effective leadership and how you can use it...2022-09-0630 min