Shows
How to Market Your NonprofitYour marketing isn’t the problemMost nonprofits don’t have a marketing problem. They have a clarity problem. In this episode of How to Market Your Nonprofit, Lee welcomes branding and nonprofit strategist Anika Jackson to explore how unclear identity, hesitant leadership visibility, and scattered messaging quietly decrease impact and support. Drawing on their work with mission-driven organizations, Anika and Lee reveal why branding begins long before logos or campaigns, how executive voice and personal credibility shape donor trust, and why many nonprofits struggle not because their work lacks value, but because their story is hard to grasp quickly. The con...
2025-12-1854 minHow to Market Your NonprofitMarketing in a time of changeIs your nonprofit ready for the seismic shifts reshaping how donors find and support your mission? Lee sits down with marketer Tom Malesic to explore how nonprofits can thrive amid unprecedented change. From the rise of generative AI and zero-click search to the freeze in federal funding, this episode tackles the challenges keeping nonprofit leaders up at night and reveals the opportunities hidden within them. Why donors can’t find you (and how to fix it) Discover why ChatGPT and Google's AI are becoming the new Yellow Pages and what generative engine optimiza...
2025-12-0542 minHow to Market Your NonprofitThe new rules of nonprofit marketingThe world has changed — and so has the way people connect, give, and get inspired. In this episode of How to Market Your Nonprofit, we take a clear look at what’s shifted since 2020, from fractured attention spans and donor fatigue to new expectations around transparency, personalization, and AI-driven search. You’ll learn why the old rhythm of a few big campaigns a year no longer works, and how continuous storytelling, human-centered messaging, and owned channels can help your organization stay visible and trusted. Whether you lead communications or oversee the entire operation, this epis...
2025-10-3134 minHow to Market Your NonprofitBuckets of impact: organizing stories to inspire actionEvery nonprofit has stories to tell — but how do you keep your content fresh, engaging, and mission-driven week after week? In this episode, host Lee Wochner introduces a powerful tool: content buckets. Think of them as storytelling themes that help you stay consistent, save time, and connect more deeply with your supporters. You’ll hear how to use buckets like: Impact spotlights – real stories of lives changed Behind-the-scenes glimpses – the human side of your staff and volunteers Smart explainers – simple stats, myth-busting facts, and helpful tips Moments that move...
2025-10-1436 minHow to Market Your NonprofitBig heart, bold strategy: lessons from the Boys & Girls ClubDid you catch the Emmy Awards? The big winner was the Boys and Girls Club, which got more than a few moments in the spotlight — receiving a generous donation and a few lighthearted mentions from presenters. For any nonprofit, that kind of national visibility is a gift. What doesn’t make headlines, though, is the hard work happening every day. As the largest youth-serving organization in the country — with nearly 6,000 locations nationwide — Boys and Girls Clubs faced a daunting challenge during COVID: keeping kids engaged, connected, and supported. Shanna Warren’s chapte...
2025-10-0151 minHow to Market Your NonprofitJill Buck: How she scaled a kitchen-table nonprofit into national impactEnvironmental justice isn't just a concept — it’s a call to action that protects kids from toxic environments.CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental justice in schools, are making an impact for kids across the country. In this episode of “How to Market Your Nonprofit,” Counterintuity CEO & Creative Strategist Lee Wochner, Buck shares the personal story that led her to start the organization at her kitchen table, how the Go Green Initiative addresses lead in drinking water and poor indoor air quality, and how they...
2025-09-0849 minHow to Market Your NonprofitCrafting a nonprofit content strategy that worksWho? What? Where? When? Why? How?These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts revenue from donations, grants, and service offerings. Having a well-defined identity is crucial for building trust, inspiring action, and fostering long-term relationships with your supporters. In this “solocast” episode, Counterintuity CEO & Creative Strategist Lee Wochner guides you through the eight steps to developing an effective content strategy that gives your communications clarity, consistency, and purpose.Yo...
2025-08-2043 minHow to Market Your NonprofitPower your fundraising: John Gile on raising money and staying upbeat"We get through things." Resilience and optimism are hallmarks of American success. In this powerful episode, public affairs luminary and fundraising titan John Gile reminds us of that — and instructs us in how to succeed in fundraising. John should know: in his work with the public affairs firm John Gile & Associates, he has tackled some of society's toughest challenges. Whether your work impacts a big city or a small community, you’ll benefit from John’s strategies, mindset, and sheer determination that have helped him raise millions for vital causes — all with an infectious optimism. This e...
2025-07-3152 minHow to Market Your NonprofitSuccess isn’t luck, it’s a plan (a 10-point plan)On this essential episode of "How to Market Your Nonprofit," we tackle the urgent question: What can your organization do, right now, not just to survive, but truly thrive in today's rapidly changing world?Counterintuity CEO & Creative Strategist Lee Wochner breaks down everything 10 things you need to do now to succeed in our changing world.The 10-point plan Lee’s 10-point plan offers actionable strategies to help you adapt with agility amidst economic shifts, technological disruption, and evolving cultural norms.Highlights include:Focus your mission. In...
2025-07-1638 minHow to Market Your NonprofitFrom crisis to comeback: a case study in turnaroundsThe show must go on.That’s not just a saying in showbiz. More and more, it’s become a mantra for nonprofits, as they pivot to find their next act.Deborah Reed, Managing Director of Moving Arts, a nonprofit theater company, knows this all too well. From stepping into leadership at the height of COVID, to an expected grant suddenly vanishing, Deborah has tackled major socio-political and economic shifts head-on, turning challenges into incredible opportunities. Old ways were ushered off the stage, as new initiatives generated vital income.
2025-07-0251 minHow to Market Your NonprofitHow to take your nonprofit from survive to thriveWill your nonprofit survive – or thrive? Socioeconomically, culturally, politically, geopolitically — things are changing so quickly that we all need to reassess — to determine what’s important, how best to survive, and how best to thrive. Stuart McFaul understands. He's dedicated to transforming organizations with cutting-edge technology and a powerful sense of social purpose. Stuart McFaul Associates has helped over 250 companies and nonprofits adapt and thrive. Stuart's advice in these turbulent times? “Our only path really is taking action right now.” But ho...
2025-06-1846 minHow to Market Your NonprofitFundraising: What you should do NOWWhy worry?For many nonprofits, fundraising has become fund-losing, as grants that had been awarded have suddenly evaporated. Adding to the crazy: tariffs, social upset, consumer sentiment, machine intelligence… fanny packs being unironically fashionable.It's okay to worry. Worry helps alert us to danger. But obsessing about worry isn't helpful. And worrying without doing anything isn't productive.Why wot worry?If your nonprofit is facing funding challenges right now, we at Counterintuity promise you there are things you can do.Right now. Starting today.Marketing yo...
2025-06-0536 minHow to Market Your NonprofitTested by turbulence: How nonprofits must adapt to succeedNonprofits are dealing with a tsunami of change.We are too.Counterintuity’s podcast has a new name and focus: real-world solutions for nonprofit leaders who are ready to take action. In this episode, our CEO & Creative Strategist Lee Wochner lays it all out: the challenges you face, the changes you need to make, and the chutzpah you need to plan for success.Lee takes a deep dive into:Why we’ve got this new podcast and how it can help you make sense of all the changes, make...
2025-05-2822 minHow to Market Your NonprofitNo shame, no silence, no stoppingIn this episode, Lee speaks with Celeste Mergens, founder of Days for Girls, which since 2008 has helped millions of women and girls have access to something we don't usually talk about: menstrual care resources and health education. Celeste has ensured her organization's long-term success by facing a truth many founders don't: What happens to this place when I'm no longer here? Using detailed playbooks and a straightforward plan of succession, Celeste has positioned Days for Girls for sustainable impact, as it continues to transform orphans into leaders. Celeste shares practical strategies from her personal experience, inc...
2025-02-1355 minHow to Market Your NonprofitSecond chancesIn this episode, John David Graham, founder of Good Samaritan Home, shares his extraordinary story of overcoming homelessness and building a nonprofit that rebuilds lives.
From starting a shelter in his own home to managing 19 houses today, John discusses the power of community-driven solutions, the role of accountability in rehabilitation, and how his personal journey shaped a mission of hope and second chances.
Here's what you’ll take away:
Achieve sustainable funding: Learn how partnerships with public agencies can provide financial stability.
Transform lives effectively: See how in...
2025-01-0745 minHow to Market Your NonprofitHeart at workIn this episode, Lee talks with Shelly Willis, Executive Director of Family Education and Support Services (FESS). For over 25 years, FESS has strengthened families through parenting support, trauma-informed care, and community resources to help kids thrive. Shelly tells her story and shares practical strategies that every nonprofit leader can use to grow their organization, engage supporters, and build a strong, mission-driven team.
Get practical tips on how to:
Build marketing connections that expand your network and influence
Get tips on building real relationships with local leaders and service club...
2024-11-1443 minHow to Market Your NonprofitOnline fundraising made simpleIn this episode, Lee Wochner sits down with Will Hedrick, founder of MyCharity, an innovative donation platform aiming to make fundraising easier and more accessible. Launched in 2022, MyCharity is reimagining the donation experience by pooling donor contributions and providing transparent impact reports that include photos, videos, and even GPS coordinates.
Will explains why his 100% donation model sends every penny to the field, using a separate fund for operational expenses. You’ll hear about MyCharity’s unique approach to vetting nonprofits and plans to scale its impact by working with small-to-medium businesses and grassroots organizations.
...
2024-10-3149 minHow to Market Your NonprofitHandcrafted: Small steps / big change“Being a visionary … is learning how to see the mountains ahead — waking up each day and focusing on the steps you can take to get there.” – Rebecca Van Bergen, Nest
In this episode, Lee Wochner sits down with Rebecca Van Bergen, founder and executive director of Nest, to explore how small, intentional steps can lead to transformative change. Rebecca shares her strategies for driving impact in the nonprofit world, covering everything from the power of authentic storytelling to building a remote work culture that thrives on connection and purpose. Here are a few of the insights you...
2024-10-1756 minHow to Market Your NonprofitSocial media secrets for nonprofitsIn this episode, audience whisperer and social media strategist Jaclyn Uloth shares insights on how nonprofits can up their social media game. Whether you're looking to boost donations, engage volunteers, or grow awareness, Jaclyn breaks down essential tips that every nonprofit leader
needs to hear.
What’s the #1 thing you need to know about your audience before creating content?
Spoiler: It’s all about speaking their language, but Jaclyn explains how to do that effectively.
What’s one surprising tool you’re probably not using enough on social media?
Hint...
2024-09-3043 minHow to Market Your NonprofitA true story: turning challenges into changeMaria "Alex" Alexander is an inspiration.
As Executive Director of the Center for Living and Learning, Alex draws on personal experience to empower individuals who face barriers to employment and reintegration — challenges she knows all too well.
In this compelling episode, Alex opens up about her remarkable journey from homelessness and incarceration to leading a thriving nonprofit — and how her inspiring personal story has become a powerful tool, helping to secure essential support and drive policy change.
From Alex's experience, you will learn valuable takeaways, including:
2024-08-2945 min
Throttle Up Leadership PodcastEpisode 51: Strategic Leadership and Nonprofit Management with Lee Wochner, CEO of CounterintuityIn this episode of the Throttle Up Leadership Podcast, host Dr. John Dentico converses with Lee Wochner, CEO and Creative Strategist of Counterintuity, a marketing agency focused on helping nonprofits achieve their missions. Lee, also an award-winning playwright and former newspaper reporter, shares insights on the common mistakes that nonprofits make, the importance of strategic thinking, and the evolving nature of leadership in the nonprofit sector. He emphasizes the significance of branding, core values, volunteer management, and the impact of having a clear, galvanizing mission statement. Together, they discuss the human need for meaning and how nonprofits can engage...
2024-08-2832 minHow to Market Your NonprofitFundraising that's saving livesIn this episode, Scott Mason joins Lee to talk about how his
team at Rose Brooks Center uses innovative fundraising strategies — blending traditional and modern approaches — to support their life-saving services for domestic violence survivors.
Here’s what they do:
Direct mail as educational outreach: Rose Brooks Center enhances its direct mail by including essential resources like safety plans. This approach educates and informs recipients, turning each mailing into a powerful tool for awareness.
Tip: Blend fundraising with
mission-driven content to achieve multiple goals with your communications.
2024-08-1539 minHow to Market Your NonprofitStronger together: the power of communityHost Lee Wochner sits down with Angela Landsberg, Executive Director of the San Diego County Dental Society, for an insightful conversation on the vital role of community involvement and collaboration in nonprofit success.
Angela's journey from local politics to nonprofit leadership shaped her approach to using community engagement to create impactful change. In this episode, Angela shares actionable insights on:
The importance of involving the community in decision-making processes
How collaborative leadership can drive organizational success
Practical strategies for digital transformation and marketing in the nonprofit sector
...
2024-08-0149 minHow to Market Your NonprofitPreventing abuse in youth athletics with Bobby ClickWe’re always scouting for people making the world a better place. Bobby Click is one of those people.
In this powerful episode, Lee joins Bobby, the dynamic executive director of Safe Sport Matters, to tackle one of the most critical issues facing youth sports today: abuse prevention. Drawing from his background as a public defender and seasoned investigator, Bobby brings expert knowledge and shows a passionate commitment to protecting youth athletes.
What you'll discover:
Abuse is everywhereFrom local community programs to national sports leagues, abuse can occur anywhere. Bobby shares re...
2024-06-1948 minHow to Market Your Nonprofit18 years of insightsIt’s Counterintuity’s 18th anniversary! To celebrate, we're taking a look back and tackling frequently asked nonprofit marketing questions in a special episode of That's What C! Said.
In this must-listen episode, you'll discover:
How can I execute digital marketing on a tight budget? Learn how to create a strategic roadmap that aligns every marketing initiative with your core objectives, ensuring every dollar counts.
What should my marketing budget be? Find out why the traditional 5% to 15% rule isn’t always accurate and how to pri...
2024-05-3128 minHow to Market Your NonprofitRadical ideas, Real results with Wendy WhiteIn this enlightening episode, Lee sits down with Wendy White, CEO of Face It Together, to discuss a pioneering approach to fighting addiction that's reshaping how restorative support and care are provided.
Is it time we rethink how to approach client interactions, community integration, and personalized support?
Whether you're dealing with education, mental health,
homelessness, or more, the core principles from this episode will elevate your impact and reach.
Holistic care: Discover Face It Together's radical
approach to addiction, which prioritizes overall life improvement over sobriety al...
2024-05-1643 minHow to Market Your NonprofitModern PR with Beverly DurhamEvery nonprofit has a story, one that can awaken widespread
support throughout its communities.
Communications experts Beverly Durham and Lee Wochner discuss
how public relations in the modern age helps organizations connect directly
with a variety of audiences (not just the media), including internal
stakeholders, elected officials, and the people they serve.
In this episode, learn how modern PR can create a story that
gives voice to your organization’s identity and mission, going beyond simply
disseminating information to building and sustaining emotional bonds.
Uncover the essence of mo...
2024-05-0343 minHow to Market Your NonprofitKnow when to hold ‘em with Barry BurnettIs your nonprofit leveraging its real estate effectively?
Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it's beneficial for nonprofits to hold onto property and when it's strategically advantageous to divest.
Discover the nuanced relationships between real estate management and fulfilling your mission, and gain insights into effective strategic asset management tailored for the nonprofit sector.
https://barryburnett.net/
2024-04-1849 minHow to Market Your NonprofitOrchestrating Success: Lessons from a triumphant comebackIn this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.
Facing your own crisis? Strategic crisis management can offer a lifeline. Understand the steps and strategies employed by Zdunek to steer the Pasadena Symphony and Pops away from the brink of closure, offering a roadmap for nonprofit leaders facing similar crises.
Struggling to engage your community and stak...
2024-04-0446 minHow to Market Your NonprofitStart now for year-end fundraising successNow is the time to kick-start your end-of-year fundraising
efforts.
You read that right.
March might seem way too early, but with nonprofits
generating up to 30% of their annual revenue in December alone, planning ahead is not just wise — it's essential.
In this episode, Lee Wochner shares invaluable insights and
practical steps to ensure your campaign moves potential donors and thrives in a mobile-first world. From leveraging digital advertising and heartwarming video content to rigorous testing and optimization, this episode is packed with actionable advice to maximize your year-end fundraising.
Tune in...
2024-03-2012 min
How to Market Your NonprofitFearless leadership: overcome doubt to inspire change with David McGrawA special two-part episode
PART IStrategic advice (and how to embrace it when you really don’t want to)
The expert advice you just got will shake things up. But the idea of acting on it is daunting. In this special episode with David McGraw, the dynamic CEO of Oyova, we take an all too familiar journey into strategic advice — and the courage it takes to embrace it.
PART IIFind your edge: creating a standout nonprofit
In part two, Lee and David zoom in on uniqu...
2024-03-0846 min
Performance DeliveredRewind - Lee Wochner | Creating Relevance With Your Ideal ProspectYour company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including…A multi-step strategy to determine if your positioning could be improvedWhy your ideal prospe...
2024-03-0626 min
How to Market Your NonprofitLeadership lessons — a nonprofit on the front lines of child trafficking🎙️🎧Michael Brosowski has rescued more than 20,000 children from human trafficking and the danger of living on the streets. And as you would imagine, it hasn’t been easy.
This is an episode you just can’t miss.
Lee Wochner talks with Michael, the visionary behind Blue Dragon Children's Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making a lasting change within your organization and the world.
Michael’s story reveals actionable insights on problem-solving, the power of hope, and the pivotal role o...
2024-02-2350 minHow to Market Your NonprofitThe brand awakening: Strategies for standout nonprofits with Peter WilkenDo you feel like your message gets lost in the noise? Struggling to engage with donors and volunteers effectively?
It's time to awaken your brand's story.
With insights from branding luminaries Lee Wochner and Peter Wilken, the author of "Dim Sum Strategy," this podcast episode is your guide to overcoming these hurdles and transforming your nonprofit. Wochner and Wilken, conceptual creative thinkers, provide the strategies to control and shape the perception of your brand and make your nonprofit stand out. Learn actionable strategies to revitalize your brand and connect with your audience.
2024-02-0751 minHow to Market Your NonprofitReel leadership: Directing change with Liz BloomfieldFeeling the weight of your mission? Let Liz Bloomfield lift your spirits. In our latest podcast, this former British Army officer and nonprofit virtuoso shares her blueprint for thriving in the face of global challenges.
As the driving force behind Ripple Effect Images, Liz amplifies stories of empowerment and hope. Beyond that, she coaches leaders like you to transform exhaustion into action and impact.
Dive into a conversation that will recharge your purpose and strategy. Don't miss this chance to refuel your passion and multiply your impact.
Listen now and join the movement...
2024-01-2652 minHow to Market Your NonprofitDefending Public Justice with Lori James-Townes 🎙️🎧In Fiscal Year 2021-22, public defenders reported that they were appointed to 521,377 cases (including re-opened cases) representing 431,519 clients.
By one recent estimate, public defenders were appointed to over 520,000 cases in the United States, representing more than 400,000 clients. For many of these clients, those public defenders are potentially all that stands between them and prison.
Now imagine you’re running the nonprofit that unites and works with public defenders across the U.S. That’s a position to be taken seriously.
In addition to being the Executive Director of the National Association for Public Defe...
2023-12-2757 minHow to Market Your NonprofitMarketing math made easy with Lee WochnerHow do you know if your marketing plan is making progress? Numbers. Numbers. Numbers. Unlike creativity – which is rooted in subjectivity – numbers are embedded in objectivity. You
can’t dispute them. The question is, which numbers paint an accurate picture of marketing performance?
The answer is RELER – reach, engagement, leads, exits, and revenue.
Reach – The total number
of people you’re reaching.
Engagement – The number
of people actively engaging.
Leads – The uber of
donors or prospects of sales or donations.
Exits – The number of
people who left and how/why they left.
Revenue – The total
dollars br...
2023-12-1521 minHow to Market Your NonprofitPlanning for '24 pt. 3 with Lee WochnerVision? Check. Branding and voice? Check. Marketing strategy? Check. But... what about budget?
If you've been following planning series for 2024, you've set a goal, created strategies and tactics to get there, and planned each step. Now what’s your capacity to tackle these projects? Do you have enough people power? What are the costs of execution?
In this episode of C! Says, Lee Wochner highlights the need to scrutinize expenses and review revenue sources critically. Regularly checking your budget will be vital to the execution of your marketing plans and success of your company.
...
2023-12-0123 minHow to Market Your NonprofitPlanning for '24 pt. 2 with Lee WochnerYou have your vision. Your brand. Your voice. Your strategy. What's next? Marketing. Now that you've identified your starting point and destination, it's time to chart the path between them. Map out the steps you need to take, key landmarks for progress, and the necessary stops for recalibration along the way. What social media platforms should you use? Mobile or desktop? Do people still read emails?
In part two of Counterintuity CEO Lee Wochner's "Planning for 2024" series, discover the ways you can create a thorough and successful marketing plan.
Create a...
2023-11-2420 minHow to Market Your NonprofitPlanning for '24 pt. 1 with Lee Wochner"If you don't know where you're going, any road will take you there." These wise words by former Beatle, George Harrison, apply to life... and nonprofit marketing. Without a plan, your organization might be found wandering a lonely road, directionless.
In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.
We start our journey by creating a vision. Understanding who you are as an entity – your character, persona, voice, and perception – is crucial...
2023-11-1619 minHow to Market Your NonprofitHow to change people’s minds with Bruce DundoreBruce Dundore, former creative director for Jaguar Land Rover and partner in the branding agency Fundamental Group, shares strategies for how to change people’s minds. He should know, with years of conceptualizing and developing notable campaigns and messages refuting Big Tobacco, extolling the benefits of early childhood learning, and addressing other issues in the public sector, with nonprofits, and in the corporate arena.
While spinning lots of fun stories with Lee, Bruce helps us understand why your marketing always needs to start with your story — and how to develop that story, and how to b...
2023-09-1347 minHow to Market Your NonprofitMarketing for social impact with Madmen co-producer Josh WeltmanJosh Weltman is a madman, an advertising guy who served as the advertising guy as co-producer on the show Mad Men during its seven seasons. What qualified for him doing this were decades of creative advertising work for clients such as Carl's Jr., Teleflora, Whole Foods, BMW, and Doritos.
What makes him mad now though, is the bad advertising being done by the Democrats, especially when he thinks they've got a winning story. In 2020, he's stood up his own campaign for Elizabeth Warren and now he's ready to do it again in 2024, this time for Joe...
2023-09-0150 minHow to Market Your NonprofitNavigating digital networking with Jon TsourakisPeople are what it's all about. No matter what the type of organization, nonprofits, local government, privately held companies, ultimately what we're really talking about is people. And even in the digital age, people like to be marketed to as people.
Today our guest is Jon Tsourakis, president and co-owner of Oyova, an application development and marketing agency in Jacksonville Beach, Florida. Jon's here to help us learn more about how best to use the latest tools and methods available to marketers to engage with your target audience online and also in person as people.
2023-08-1843 minHow to Market Your NonprofitPromoting inclusivity and diversity in the arts with Regina BainThis week our guest is Regina Bain, Executive Director of the Louis Armstrong House Museum and the newly opened Louis Armstrong Center. Regina covers the legacy of the jazz legend and shares her insights on creating inclusive and welcoming arts spaces.
What was it like building and opening an important new performance space in the heart of a residential community in Queens, New York? Why is it important to welcome diverse experiences in the arts? And how do you market joy? Tune in to learn more.
2023-08-0441 minHow to Market Your NonprofitGrowing together: strategies for building your nonprofit and community hand in hand with Jamie Keyser ThomasIn 2020, Jamie Keyser Thomas left her position as a community manager and liaison for the Walt Disney Company in order to assume the leadership of her local Chamber of Commerce in Burbank, California. And then the COVID pandemic hit, and everything she was walking into changed.
What was it like, shifting gears from representing a well-oiled Fortune 50 company to instituting big change to a nonprofit organization at a time when all the economic and societal cards had been reshuffled?
We’ll talk with Jamie to learn what she did, how she did it, an...
2023-07-2146 minHow to Market Your NonprofitChallenging injustice: The legacy of Japanese American Incarceration with Susan KameiOur host Lee Wochner is joined by scholar and author Susan H. Kamei to discuss her book When Can We Go Back to America?: Voices of Japanese American Incarceration during WWII . They explore her family’s story about the Japanese American incarceration during World War II, as well as the continuing impacts across America — and why it's crucial now that we revisit our frightening history.
2023-07-0543 minHow to Market Your NonprofitBreaking down barriers with pastor and theatre artist Mark StephensonOur host Lee Wochner speaks with Mark Stephenson, an accomplished actor, administrator, civil servant, church pastor, and board member. The conversation focuses on leadership, his advocacy for embracing diversity, traveling to unfamiliar places and engaging in meaningful conversations and shared experiences as ways to bridge divides and promote understanding.
2023-06-1451 minHow to Market Your NonprofitStrategic planning for nonprofits with Don St. ClairLee chats with Don St. Clair, an expert in nonprofit marketing, strategy creation, execution, and leadership development, about the key elements of making an impact in your community. He shares invaluable insights on how individuals can succeed as board members and the role of board members in driving organizational success. If you’re a nonprofit, you don’t want to miss this!
https://msstrategy.com/
2023-05-311h 04How to Market Your NonprofitThe evolving role of media in an era of identity politics with Dan SchnurDan Schnur is a fierce optimist and a tireless advocate for his causes. In this episode, he discusses the importance of motivating and persuading in the period of disruption that we are in right now and gives a 10-year outlook for the United States. (Spoiler: There are reasons to be optimistic.)
2023-05-101h 07How to Market Your NonprofitEngaging with your audience in a post-COVID world with Darin AnthonyMoving Arts Theatre Company's artistic director Darin Anthony talks about what it’s like to be an artist and marketer in 2023. Darin explains how he picks plays to produce that will connect with today's theater audience and how mail and print still work to drive attendance for his beloved Moving Arts Theater Company.
2023-04-2658 minHow to Market Your NonprofitGet the most from your digital marketing agency with Amy KramerIn our inaugural episode, Counterintuity creative director and co-founder Amy Kramer shares tips on how nonprofits and public agencies can get the most out of their relationship with a digital marketing agency. Amy explains why having a good design eye makes a difference in your success, why the rock star Sting continues to motivate her — plus more!
2023-03-3037 min
SmartBranding.com PodcastEp.62 | Building Success Through Strategic Leadership: An Interview with Lee Wochner of CounterintuityToday our guest is Lee Wochner. Lee is highly esteemed for his strategic leadership and facilitation abilities, which he has developed through over 25 years of organisational consulting, both independently and with Counterintuity. Today with his team Lee is serving a wide range of clients, including non-profits, government agencies, Fortune 500 companies, and small businesses. He holds a BA in Literature and Language from Stockton University and a Master's in Professional Writing from the University of Southern California. A sought-after speaker, Lee has been recognised by the state of California as a "California Thinker."
2023-02-0930 min
BrandAPeel: Brand Storytelling in the Digital AgeComics, Novels, and Brand StorytellingWhat do the stories we enjoy say about us and how do stories from our childhood define us? Shannon Peel talks with Lee Wochner from Counterintuity, about how the stories from childhood resulted in their careers as storytellers. Lee started his entrepreneurial exploits as a pre-teen when he invested in a comic book. Find out how he made a living sharing stories, telling stories, and writing stories. This episode is full of ideas to help you define your brand story and stories about how brands stood out a couple of decade ago and how brands today need to take...
2022-12-1339 min
The Virtual CMOHow to Grab People’s Attention with Lee WochnerIn episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has helped catapult hundreds of small businesses and nonprofits throughout California.Lee holds a BA in Literature and Language from Stockton University and a Masters in professional writing from the Un...
2021-11-0833 min
The Nonprofit MBA Podcast with Stephen HalasnikHow Brand Positioning Helps Nonprofits Gain Recognition and Support.In today's podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com) discusses the importance of brand positioning for nonprofit organizations. These solutions are helping nonprofits gain recognition and support from the clients and communities they serve.
2021-09-1539 min
Management Blueprint | Steve Preda32: Speed Up Into The Curve with Lee Wochner
https://youtu.be/9JIH9pSZzQk
Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact.
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Speed Up Into The Curve with Lee Wochner
Our guest is Lee Wochner, He is the CEO and creative strategist of Counterintuity in Los Angeles, which is a full-service marketing agency. He, prior to founding Counterintuity, he was the president and CEO of LA Stage Alliance and Theatre LA. So he’s...
2021-04-1043 min
Management Blueprint | Steve Preda32: Speed Up Into The Curve with Lee Wochner
https://youtu.be/9JIH9pSZzQk
Lee Wochner is the CEO and creative strategist of Counterintuity, a full-service marketing agency based in Burbank, California. We discuss how to launch successful marketing campaigns, craft eye-catching messaging, and how to identify and measure social impact.
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Speed Up Into The Curve with Lee Wochner
Our guest is Lee Wochner, He is the CEO and creative strategist of Counterintuity in Los Angeles, which is a full-service marketing agency. He, prior to founding Counterintuity, he was the president and CEO of LA Stage Alliance and Theatre LA. So he’s...
2021-04-1043 min
Performance DeliveredLee Wochner | Creating Relevance With Your Ideal ProspectYour company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work. We take a deep dive into that, including… A multi-step strategy to determine if your positionin...
2020-10-0726 min
The ClimbLee Wochner: Double Life, Fostering Creatives & an Agency w/ HeartLee’s talented. He’s written 64 plays. He’s been a professor at USC. He’s built an agency that grew during the recession. But it’s more than talent. He works hard. Really hard. And why wouldn’t he? He believes work provides purpose. He’s a caring guy that speaks from the heart. And in fact, that’s one of the founding elements in his agency - from the sales process through the execution of the work - “it’s heart to heart” as Lee would say. Although he didn’t do all this alone...
2020-01-1651 min