Shows
Ops CastIntroducing the Society of Martech ConsultantsText us your thoughts on the episode or the show!Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fresh face in the field, our candid conversations promise a trove of knowledge to empower...2024-09-1216 min
Pretty Funny BusinessBehind the Scenes: Pretty Funny Business Recaps Season 1IT'S A CLIPS EPISODE PEOPLE! Thanks to the help of the incomparable Courtney McAra, a top fan and VIPV, we managed to assemble a highlight reel of what is, in our opinion, the prettiest, funniest, and businessiest moments of season 1. It's the hardest we've ever made our poor editor work (we love you Tim!!!) so hope you enjoy.--- Send in a voice message: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/messageSupport this podcast: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/support This is a public episode. If you'd like...2024-01-1948 min
Pretty Funny Business1.25. Horse Girls Love Will Smith ft. Courtney McAra of Mustang MartechLauren Aquilino met Courtney McAra ten years ago over red lipstick and karaoke. We learn how she came up with business name, and what it was like working at the mothership Marketo pre-IPO. Spoiler Alert: She wasn't invited to the IPO party. She confesses she doesn't know what VIPV is and listens to this podcast on 2x speed (can you imagine omg). --- Send in a voice message: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/messageSupport this podcast: https://podcasters.spotify.com/pod/show/prettyfunnybusiness/support This is a public...2023-11-1054 min
Believe you can because you can!Harmonizing Digital Marketing Channels with Courtney McAra (#575)In the complex world of digital marketing, ensuring that all channels are operating smoothly and synergistically is a key to success. In this episode, we’re excited to welcome Courtney McAra, a seasoned digital marketing professional, to discuss how to create these ideal conditions. With her extensive experience in the field, Courtney will help us delve…
2023-07-1840 min
What's MOps got to do with it?Episode 13: Climate goals and Marketing Operations | Moving from MOps to marketing leadership | Evolution of the funnel | Handling AI in MarketingWelcome to episode 13 of What's MOps Got To Do With It? Karla brings up the topic of reaching the world’s carbon neutral goals, agreeing with Simon that Marketing and Marketing Operations have a role to play in bringing this about.
Getting us started in the marketing leader chair this time is Eric Jan van Putten VP of Marketing at Cloud-based eCommerce Suite provider Dynamicweb. Eric talked about the move from Marketing Operations practitioner to marketing leader and managing the temptation to remain too involved, just because it’s so much fun! (And here’s the blog post S...2022-10-171h 05What's MOps got to do with it?Episode 12: Outsourcing Marketing Operations | MOps from an agency perspective | Partnering in martech | Summer Camp reportWelcome to episode 12 of What's MOps Got To Do With It? Karla recaps her highlights from the recent AntiConLX Conference, leading to a discussion with Simon on when, if ever, is the right time to outsource your Marketing Operations.
Kicking us off in the marketing leader seat is Robert Howells, COO at demand generation agency Demand Studio, talking us through the move from marketing art to marketing science, the importance of MOps understanding Marketing goals and the the growing role that Revops and Chief Revenue Officers have to play, plus the ins and outs of working with...2022-07-261h 05
What's MOps got to do with it?Episode 11: Marketing Operations perceptions | Rapidly scaling MOps | How to do Attribution | Tech LayoffsWelcome to episode 11 of What's MOps Got To Do With It? Karla and Simon discuss the importance of Marketing Operations avoiding the perception of being “back office” or even the “IT of Marketing”, following a post on Martech by Darrell Alfonso.
Getting us started in the marketing leader chair this time is Steffen Hedebrandt (@SHedebrandt), Chief Marketing Officer & Co-Founder at marketing attribution solution provider Dreamdata. Steffan shared his serendipitous start-up story, thoughts on B2B attribution including how understanding the return on the last chunk of spend is more important than the first and the role MOps has to p...2022-06-221h 12What's MOps got to do with it?What's MOps got to do with it - Episode 10Welcome to episode 10 of What's MOps Got To Do With It? Karla and Simon discuss the news that Elon Musk is buying Twitter and what that might mean for marketers. [Note: this was recorded last week and events have obviously moved on but we thought our comments were still relevant so have left them in!] They also asked guest Toby Daniels (see below) for his perspective having previously built a social media event business. There wasn’t time to include it in the podcast so head over to our Bonus Content page to listen to what Toby had to sa...2022-05-171h 11What's MOps got to do with it?What's MOps got to do with it? Episode 9Welcome to episode 9 of What's MOps Got To Do With It? Live! We’ve been “on the road” and recorded a segment of the podcast live at the B2B Marketing Martechopia conference along with a regular “studio” section. Simon and Karla also share their reflections from the event.
So, in our slightly altered format, getting us started in the live segment from the marketing operations leader seat is Holly Gage, Senior Manager, Marketing Technology (EMEA) at leading identity provider Okta. Holly talked to us about centres of excellence, hub and spoke models for handling global MOps and martec...2022-04-121h 11What's MOps got to do with it?What's MOps got to do with it? Episode 8Welcome to episode 8 of What's MOps Got To Do With It? aka the Mug Edition… (see photo on the homepage!). Simon and Karla share the exciting (or nerve-wracking!) news that the next episode of the podcast is being recorded at this week’s B2B Marketing Martechopia conference and discuss other highlights to look forward to at the event.
Kicking us off in the Marketing leader slot we are joined by Head of Campaign and Communications at home assistance services provider Homeserve, Kerrie Lo. We chatted about falling into Mops (again!), generalists versus specialists and whether Marketing Oper...2022-03-211h 09What's MOps got to do with it?What's Mops got to do with it? Episode 7Welcome to episode 7 of What's MOps Got To Do With It? Simon shares a summary of his recent round-up of Marketing predictions from around the web, spanning Mops recruitment training and budgets, Big Ops, no code/low code and privacy, plus of course Web3. Read the full run-down on LinkedIn.
Getting us started in the marketing leader chair this time is Mike Gwilliam, Regional Marketing Director at journey orchestration engine vendor Thunderhead. Mike discusses the challenges of managing Marketing Operations in the absence of dedicated resources and recommends outsourcing specialisms, speaking the language of internal stakeholders, staying...2022-02-251h 06
Marketing Ops ConfessionsThe Need for Additional MOPs Support (ft. Courtney McAra)Have you been thinking about moving into consulting? Or maybe you're interested in outsourcing your MOPs support? In this episode we talk with Courtney McAra about the different approaches to hiring MOPs, how to manage clients and projects, and where operations support is most requested. 2022-01-2753 minWhat's MOps got to do with it?Whats MOps got to do with it? Episode 6Welcome to episode 6 of What's MOps Got To Do With It? We launch straight in with some observations from Karla on the place that Web3, NFTs and blockchain should be occupying in the minds of marketing leaders right now. (Hint: get the basics right first.) Should you be looking for a primer, hit Karla up to get hold of a copy of her paper on the topic. (And for a final thought on the matter, we liked this from Charlie Silver, CEO at PermissionIO: “Web3 treats individuals as owners not as products.”)
Kicking-off in the guest seat from...2022-01-251h 04
What's MOps got to do with it?Whats MOps got to do with it? Episode 5Show notes: Episode 5
Published: 21 -Dec-21
Welcome to episode 5 of What's MOps Got To Do With It? We get started with a discussion (OK, a min-rant from Simon!) on MOps role descriptions in job ads, picking up on comments he made in his recent email newsletter. Getting to the heart of the point for this podcast in many ways, Simon suggests that while the definition of MOps might be wide-ranging, certain activities just don’t fit in the role. Or do they?
Our first guest, in the Marketing leadership slot, is...2021-12-211h 08
Ops CastOps Cast (After Dark) with Courtney McAraText us your thoughts on the episode or the show!In the latest episode of #OpsCastAfterDark, we had an open conversation with Courtney McAra. We talked a little about her path to Marketing Operations and then into consulting. We also talked about reaching some milestones with Ops Cast as this is the 40th episode and we recently went over 5,000 downloads.And, you get a little insight into:Photoshop and HTML hacksThe best SDR outreach everWhat the connection is between the Backstreet Boys and NaomiRecorded live.Episode Brought to Y...2021-12-1636 min
What's MOps got to do with it?What's MOps got to do with it? - Episode 4Show notes
Published: 6-Dec-21
Welcome to episode 4 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels, the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
Karla and Simon initially discuss a recent report in Marketing Week about personalisation accelerating ‘marketing velocity’ for Pets at Home and the likely role Mar...2021-12-061h 12
What's MOps got to do with it?What's MOps got to do with it? - Episode 3Show Notes
Published: 22-Nov-21
Welcome to episode 3 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels, the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
We open on an epic conversation with veteran CMO Scott Vaughan, drawing on his extensive experience leading marketing across a variety of industries and...2021-11-191h 07
What's MOps got to do with it?What's MOps got to do with it? - Episode 2Show notes: Episode 2
Published: 27-Oct-21
Welcome to episode 2 of What's MOps Got To Do With It?, our podcast focused on the world of Marketing Operations. Presented by fellow MOps veterans Karla Wentworth and Simon Daniels the podcast features conversations with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”.
Joining us for our Marketing leader segment is the multi-faceted Ian Truscott, a B2B tech marketing leader with a particular interest in p...2021-10-2859 minWhat's MOps got to do with it?What's MOps got to do with it? - Episode 1Show notes: Episode 1
Published: 11-Aug-21
Welcome to episode 1 of What's MOps Got To Do With It?, the second instalment of our podcast focused on the world of Marketing Operations. (The first pilot edition was episode zero, obviously!) Presented once again by fellow MOps veterans Karla Wentworth and Simon Daniels the podcast features conversation with Marketing and Marketing Operations leaders, experts and practitioners. Diving into challenges, solutions and best practices, Simon and Karla seek to answer the eternal question, “What's MOps Got To Do With It?”!
We kick-off this time with Joya Scarlata, Director of D...2021-08-0253 minWhat's MOps got to do with it?What's MOps got to do with it? - Pilot episodeShow notes: Pilot episode
Published: 21-Jun-21
Welcome to the pilot episode of our brand new Marketing Operations podcast “What's MOps Got To Do With It?”. Presented by fellow MOps veterans (as they like to think of themselves!) Karla Wentworth and Simon Daniels the podcast aims to explore the world of Marketing Operations through conversation with Marketing and Marketing Operations leaders and experts. We aim to dive into the challenges, solutions and best practices in setting up and running a Marketing Operations function and seek to answer the eternal question, “What's MOps Got To Do With It?”!2021-06-1748 min
The Revenue Growth Architects48 - Should You Become A Marketing Ops Consultant? | Courtney McAra & Grant Grigorian (The Society of Marketing Technology Consultants)On this week’s episode, we have not one, but two guests! Joining us are Courtney McAra and Grant Grigorian from The Society of Marketing Technology Consultants. We dive into some surprising things they've learned from interviewing MOps consultants on their podcast, the pros and cons of being a consultant, and some worthwhile advice on growing in MOps. Tune in!2020-12-0242 min
The Society of Marketing Technology ConsultantsEpisode 1: Introducing The SMTCIntroduction to the Society of MarTech Consultants. Grant Grigorian and Courtney McAra talk about what inspired the birth of this community, and share stories about their personal experiences venturing into consulting.2020-06-2316 min