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Showing episodes and shows of
Courtney Tarrant
Shows
Her Success Story
Navigating Partnerships and Growth with Courtney Tarrant From The Ad Girls
This week Ivy Slater, host of Her Success Story, chats with her guest, Courtney Tarrant. The two talk about the importance of intentionality in business, navigating the intricacies of remote work, and the value of complementary skill sets in their partnership. In this episode, we discuss: How Courtney started her business What lessons Courtney learned from leading operations When Courtney and Jen formed their partnership and The Ad Girls was born Why not believing in the economy was impactful What advice Courtney has for other women entrepreneurs
2025-02-03
22 min
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
Episode 369: Empowering Women Entrepreneurs Through Paid Media with Courtney Tarrant
Courtney Tarrant is the COO and co-owner of The Ad Girls, a boutique Facebook and Instagram advertising agency that has generated over $40 million in revenue for their clients. With a focus on empowering female entrepreneurs, Courtney’s messaging-first methodology has helped countless brands create meaningful connections with their audiences while maintaining impressive 35-40% profit margins.
2025-01-16
28 min
Keep What You Earn
How Courtney Tarrant Built a Profitable Agency Breaking All the Rules
In this engaging episode, we sit down with Courtney Tarrant, the COO and owner of The Ad Girls, a female-focused Facebook and Instagram advertising agency. Courtney shares her journey of building a thriving business that has generated over $40 million in revenue for clients through a unique messaging-first methodology. We dive deep into her focus on maintaining consistent profitability with 35-40 percent margins and explore how her non-traditional approach has set her agency apart in the industry. Courtney also discusses her recent business acquisition, emphasizing the importance of trust, values alignment, and strategic integration. Additionally, she reveals key metrics to track f...
2025-01-08
40 min
Keep What You Earn
How Courtney Tarrant Built a Profitable Agency Breaking All the Rules
In this engaging episode, we sit down with Courtney Tarrant, the COO and owner of The Ad Girls, a female-focused Facebook and Instagram advertising agency. Courtney shares her journey of building a thriving business that has generated over $40 million in revenue for clients through a unique messaging-first methodology. We dive deep into her focus on maintaining consistent profitability with 35-40 percent margins and explore how her non-traditional approach has set her agency apart in the industry. Courtney also discusses her recent business acquisition, emphasizing the importance of trust, values alignment, and strategic integration. Additionally, she reveals key metrics to track f...
2025-01-08
40 min
Easy Scaling Podcast
Real Talk | I Sold Easy Scaling
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode99Hey everyone! Welcome to a very special episode of the Easy Scaling Podcast with a huge announcement. I’m sitting down with Courtney Tarrant and Jennifer Spivak, the new trailblazers at the helm of Easy Scaling. Guess what? They’re also taking over this podcast, making this my final episode as your host.In this episode, we're unpacking the details of why I chose to pass the torch to Courtney and Jen and...
2024-11-11
49 min
Hustle + Gather, with Courtney and Dana
Lead Like a Boss, with Courtney Tarrant
Courtney Tarrant is no stranger to the messy middle of entrepreneurship—she thrives in the chaos and uncertainty! At her social media marketing agency, she's all about empowering her team by giving them the freedom to chase their dreams while still kicking butt at work. With a mission-driven approach that's all about women's empowerment, she's fighting for financial independence and personal growth, one profit-sharing model at a time. Tarrant's empathetic and authentic leadership style creates space for her team to thrive, even when things get unpredictable. Sign up for the venue masterclass here!This sh...
2024-11-04
54 min
Easy Scaling Podcast
Team Meeting | How we use assessment to create effective scaling strategy
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode79 In today's episode, I'm excited to welcome Ariana, a key player on the Easy Scaling team, to discuss the ins and outs of our innovative BSAT tool and the impactful Scaling School program. We're taking a deep dive into how these resources are reshaping the journey of business scaling. Together, we explore the aspects of the BSAT and how it serves as a cornerstone in guiding entrepreneurs towards strategic growth. Join us as we navigate the unique blend of expe...
2023-11-28
55 min
Easy Scaling Podcast
Real Talk | 3 myths about scaling your business
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode78 In this episode, I'm going straight to the heart of the misconceptions that are holding entrepreneurs back. Drawing on my decade-long journey as an entrepreneur and a behind-the-scenes fractional COO, I’m shedding light on the genuine, often unspoken challenges of scaling a business.Topics discussed:My background and motivation for debunking common scaling myths.Myth #1 - Scaling Without Hard Work: My perspective on the essentiality of hard work in scaling, supported...
2023-11-14
12 min
Easy Scaling Podcast
Team Meeting | BTS of Easy Scaling's five-year plan
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode77In this episode, I'm joined by Savannah, a member of the Easy Scaling team, to delve into the behind-the-scenes of our five-year planning process. We discuss everything from the preparation work to the collaborative planning process and how we translated our ideas into key performance indicators (KPIs) for our five-year plan. We also emphasize the importance of this process and its role in gaining clarity and perspective on the business. Additionally, w...
2023-11-07
1h 02
Easy Scaling Podcast
Professor Series | Using your Human Design to support your business with Charlotte Wright
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode76In this episode, I’ve invited tenured Scaling School Professor, Charlotte Wright to talk about all things Human Design. Tuning into my Human Design has been a game changer in how I run my own business, so I’m so excited for Charlotte to podcast guest. Charlotte started as a life coach and then added Human Design after seeing business owners try to replicate things in their business and finding it does...
2023-10-31
39 min
Easy Scaling Podcast
Office Hours | Messaging and marketing to your ideal audience
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode75In today's Office Hours episode, I’m chatting with Nequosha Anderson about so many things including messaging and marketing. She is an attorney helping business owners with their legal needs online and she’s also absolutely hilarious. We go over the clients she needs to be focused on marketing to, her offers and matching the processes to the type of buyer you want to attract. Topics discussed:Showing up in...
2023-10-24
1h 22
Easy Scaling Podcast
Professor Series | Getting the most out of your email marketing with Rachel Lopez
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode74In this episode, I'm excited to talk to Rachel Lopez, founder of Gal Marketing Agency. Rachel has spent the last 10 years helping businesses start, grow, and expand their email lists into thriving strategies for their marketing stack. We get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and...
2023-10-17
43 min
Easy Scaling Podcast
Office Hours | Scaling through team development
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode73In today's Office Hours episode, I’m talking to Kimberly Tara who is working on scaling and expanding her business through growing her team. Along with adding team members comes the training, delegating, and navigating what that actually looks like for your business. Kimberly and I talk a lot about how to empower your team members, planning for team growth, and what it looks like to build your business to scale. T...
2023-10-10
1h 13
Easy Scaling Podcast
Professor Series | Money mindset’s role in scaling your business with Kristen Hillman
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode72In this episode, I'm excited to welcome Kristen Hillman. She is the founder and CEO of Viticula, LLC, a boutique financial strategy and virtual CFO firm supporting female-founded service-based businesses.In this episode, we dive deep into the often misunderstood world of money mindset. Kristen shares her valuable insights on how money mindset can impact your business growth, from fear of debt to self-limiting beliefs about earning. She emphasizes...
2023-10-03
29 min
Easy Scaling Podcast
Office Hours | Sexy lead magnets that support your offers
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode71Today’s episode features Alison, a strength, conditioning + nutrition coach for people who want to be more active, athletic, and durable through midlife and beyond. She supports people at different levels of activity and wants to make sure her offers show that. In this episode of office hours, we are breaking down Alison’s offer and launch process. We talk about her current audience, ways she can bring in new leads, and what her o...
2023-09-26
56 min
Easy Scaling Podcast
Professor Series | Creating cohesive branding with Jacinta Gandy
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode70In this episode, I'm excited to welcome Jacinta Gandy, CEO and Creative Director of Social Circle. She leads a full-service branding and web design agency based in Brooklyn. Jacinta is also a tenured professor inside Scaling School. We talk about the principles of crafting enduring brands and optimizing websites for success. Jacinta covers choosing the right website platform and how to begin with the end in mind when it comes to b...
2023-09-19
29 min
Easy Scaling Podcast
Office Hours | Matching your business big picture to your offers
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode69I'm pumped to have Ruthie on today’s episode of Office Hours. Ruthie had planned on getting coaching on her messaging, and we took the conversation in a completely different direction. We started talking about her recent launches and current offers and that led to some changes in her product suite, then before we wrapped up we went over some of the messaging for her business. In this episode of office hours, we...
2023-09-12
1h 04
Easy Scaling Podcast
Professor Series | Maximizing your client’s experience with Bella Hegarty
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode68In this episode, I'm thrilled to have Bella Hegarty as a guest. Bella is a a client experience and operations expert and one of our tenured professors inside of Scaling School. Bella revolutionizes the way that founders look at their customer journey.We're going to explore the fundamental aspects of client experience, dispelling myths and getting to the core of what truly matters. It's not just about adding a few bells...
2023-09-05
38 min
Easy Scaling Podcast
Office Hours | Moving the needle in your business with Mackenzie Griffith
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode67I'm excited to kick off my new office hours segment with Mackenzie Griffith. She is a strength and nutrition coach who helps active, adventurous folks build bodies that can handle any challenge. In this episode of office hours, she wanted to discuss her current offers and where she should be focusing her energy that actually helps move the needle in her business. I can’t wait for you to listen to get...
2023-08-29
45 min
Easy Scaling Podcast
Professor Series | Copy that converts and sets you apart with Lucy Bedewi
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode66In this episode, I'm thrilled to have Lucy Bedewi as our guest. We dive deep into the world of offer positioning, sales strategies, and the powerful impact of injecting fun into your business. Lucy brings her wealth of expertise in the art of crafting irresistible offers and engaging copy that resonates.Topics discussed:Unleashing creativity in offer positioningMastering the mindset of high-ticket salesTapping into authenticityCrafting offers that speak...
2023-08-22
33 min
Easy Scaling Podcast
#BTS | Our $111k beta launch and changes to the podcast
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode65In today's episode, I’m talking about the launch of Scaling School and new updates to the podcast. I’m going to get into the process of creating Scaling School, what the timeline and investments looked like to get started and the overall process. For the podcast, I’m introducing two brand series, the professor series and office hours, where I’ll be coaching business owners through real issues so that we can all learn and grow...
2023-08-15
26 min
Agency Life
41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant
41% profit margins. Sounds good. Right? That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model. Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period, profit margins shrank closer to typical industry norms. In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your ag...
2023-08-10
48 min
Easy Scaling Podcast
Setting your team up for success with Kaci Ackerman
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode64Tune in to this episode to hear me chat with Kaci Ackerman. Kaci went from dental office manager to running a six-figure business in less than two years. She’s a certified business manager and ClickUp expert. She’s worked with over a thousand business owners to streamline their businesses. In this episode, we geek out about all things systems and SOPs, which I loved. We also got into the specifics of se...
2023-08-08
35 min
Easy Scaling Podcast
Uncovering how to best invest in your business with Grace Blacksea
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode63Tune in to this episode to hear me chat with Grace Blacksea. Grace is the founder of Quench Collective, a community for like-minded leaders who believe in doing business *differently*. In this episode, we talk about how to cut through some of the noise in the online space that can sometimes make things confusing and lead us to investments that aren’t the best for our businesses. Topics discussed:Th...
2023-08-01
26 min
Easy Scaling Podcast
No BS selling with Natalie Bullen
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode62Tune in to this episode to hear me chat with Natalie Bullen. She is a pricing strategist and sales coach and the owner of Unapologetic Wealth. I’m also thrilled to have her as a tenured professor inside of Scaling School. In this episode, we talk about sales and pricing strategy. We also wade into the complete BS that surrounds selling in the online business space. Natalie just hit a huge sal...
2023-07-25
46 min
Easy Scaling Podcast
#BTS | Behind the scenes of my 10 year business journey and evolution
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode61Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. We’re flipping the script and letting her ask the questions today as we sit down and chat about my business background and give you an introduction to Scaling School. In this episode, we cover a lot of ground including how I got started in the online business world, what I’...
2023-07-18
47 min
Easy Scaling Podcast
Real Talk | Reframing your mindset blocks into beliefs
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode60In this episode, we’re talking about mindset blocks and how we should actually be approaching them. Julia gets into the issue with blocks vs. framing them as beliefs instead and how this helps you move past them. This is just a peek inside what Julia will be teaching inside Scaling School. My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an...
2023-07-11
42 min
Easy Scaling Podcast
#101 | Effective Outsourcing + Delegation
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode59In today's episode, I’m chatting about how to outsource and delegate in a way that actually moves the needle in your business. It’s important to make sure you’re outsourcing the right things in a way that helps you scale your business. I know it can feel tough to hand off tasks, but if you’re approaching it in the correct way it will save you time and energy. Topics discusse...
2023-06-27
15 min
Easy Scaling Podcast
#POV | 6 things that make owning a business SO hard
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode58In today's episode, I’m talking about six things that make owning a business really hard that we don’t talk about enough. It can be tough days when we’re dealing with all negatives or feeling the weight of making decision after decision for your business. Some things just feel heavy and I want to acknowledge them. My go-to affirmations when I feel like giving up:Things always work out.It’...
2023-06-20
11 min
Easy Scaling Podcast
#BTS | My favorite business failures
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level.
2023-06-13
27 min
Easy Scaling Podcast
Mindset, marketing and making online friends with Emma-Louise Parkes
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode56Tune in to this episode to hear me chat with my very good friend Emma-Louise Parkes, a mindset coach and consultant for introverts. She’s been on the podcast many times, but we talk about life and business almost daily and decided to bring our convo to the mic to share our thoughts with you. In this episode, we compare some of the different types of support you can get from a c...
2023-06-06
41 min
Easy Scaling Podcast
Real Talk | Getting through tough times and embracing your CEO quirks for success
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode55In this episode, we're getting very real about dealing with tough times in business. We also have a fun time chatting about the pitfalls of personality tests, embracing your quirks as a CEO, the importance of having a growth vs. a stuck mindset, and sooo much more!My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.
2023-05-23
59 min
Easy Scaling Podcast
#POV | Why I refuse to handle objections
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode54In this episode, I’m talking about my objection to the entire idea of handling objections.I don’t know about you, but I don’t particularly like being “handled” on sales calls.Sometimes people have legitimate questions that deserve an answer and sometimes they have legitimate objections that deserve to be respected. If you’re like me and have felt “the ick” when hearing advice on approaching objections, you’ll definitel...
2023-05-16
14 min
Easy Scaling Podcast
#BTS | The 6 places my high ticket clients come from
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode53In today's episode, I’m talking about the exact places my clients come from. As I’ve built Easy Scaling for the last 18 months, I’ve carefully tracked exactly where my high-ticket clients find me. It’s important to me that I show up in places that make sense for me AND my business. I like to see where each of my clients is coming from so that I can make choices based on what is actua...
2023-05-09
26 min
Easy Scaling Podcast
#POV | How to manage your time as a CEO for more spaciousness and less chaos
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode52In today's episode, I’m talking about all things time and calendar management and what works for me. We all know how important time management is but it’s usually easier said than done to actually implement real changes. If you’re constantly feeling drained and that your calendar is chaos, you aren’t alone. But luckily there are practices you can try to help gain control over your schedule. Time and calendar management tips that...
2023-05-02
21 min
Easy Scaling Podcast
#POV | How to pick the best lead magnet for your business
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode51In today's episode, I’m talking about lead magnets and how to select one that benefits both your potential customer and your business. A lead magnet is something you put at the top of your funnel to encourage people to sign up for your email list. This freebie will attract clients, make sure they’re aligned with your business, and give a preview of what your business can offer them so it’s important that you choose your l...
2023-04-25
12 min
Easy Scaling Podcast
Firing Clients | Setting clear boundaries with Luisa Alberto
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode47 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Luisa Alberto is the CEO of People First Finance, a complete financial service solution for women agency owners and service providers. She...
2023-04-18
35 min
Easy Scaling Podcast
Firing Clients | Trusting your gut with Brittany Dixon
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode50This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Brittany Dixon, the Business Strategist, Productivity Coach, Podcaster, and Chief Efficiency Officer (CEO) of Brittany & Co. and The Productivity on Purpose Mov...
2023-04-18
32 min
Easy Scaling Podcast
Firing Clients | Navigating people pleasing with Shannon McKinstrie
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode49 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Shannon McKinstrie, founder of Boutique Social, is a social media strategist for business owners who want to make an impact and get...
2023-04-18
26 min
Easy Scaling Podcast
Firing Clients | Finding the lessons with Kimberly Tara
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode48 This episode is part of our mini-series all about firing clients. Tune in as we get real and raw about parting ways with clients, why it happens, how to avoid it, and what you can do to make it easier when it does happen (because it will). In this episode, we’re talking with Kimberly Tara. Kimberly is a wife, mom to 4 little kids, and a multi-passionate entrepreneur. She is a CPA & Certified Tax Coach who...
2023-04-18
24 min
Easy Scaling Podcast
#POV | 5 Things I Wish I Knew Before I Became a CEO
To expand on my recent interview in Authority Magazine, today I'm sharing my thoughts on what it means to be a CEO and the 5 things I wish someone would have told me before I became one. In this short episode, I dive into:The difference between being an entrepreneur and a CEODealing with more problems as your business growsSaying noThe weight of responsibility on you as a CEOTrusting your gutBuilding and managing a teamReflecting on what type of business you truly want to haveAnd more...Reach out to me on Instagram to let me know wh...
2023-04-11
20 min
Easy Scaling Podcast
#POV | Sales does not have to be so hard
Today we're talking sales. Specifically, how to make sales easy.. because I promise, it does NOT have to be so damn hard. Here's what I dive into: Two helpful frames I use to make selling easierWhy I think sales is overcomplicated by a lot of people (and why it shouldn't be)The importance of inviting your potential clients to work with you (and what can happen if you don't)Breaking news: People like to be sold to (and why)Potential blocks preventing you from selling (or enjoying it)Exploring issues with your offer, pricing, or misalignment wi...
2023-04-04
15 min
Easy Scaling Podcast
Embracing your unique path to success with Ashton Smith
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode44In this conversation, we dive into:🎧 Ashton’s business journey and the trajectory she followed to this point (it’s definitely not the “usual” route you’d expect!) 🎧 How she started her business with a very unconventional first offer🎧 Why her unique path led to building a sustainable business and cracking the code on attracting high ticket clients🎧 How she picked one idea and stuck with it for a year (honestly, I can...
2023-03-28
1h 18
Easy Scaling Podcast
#POV | How to take messy action and experiment more in your business
If I had a catch phrase, it would be... “Let’s try it!”I know I talk A LOT about approaching everything in business like an experiment, but I think it deserves a little clarification and expansion, so here we go. Experimenting and taking messy action is a critical part of growing and scaling.In fact, I firmly believe it's only of the biggest reasons why we've grown so quickly. Messy action doesn't mean pushing and hustling without intention. It doesn't mean acting on every single idea you have (because t...
2023-03-21
21 min
Easy Scaling Podcast
#BTS | The early days of building Easy Scaling
Most people online are selling you a lie. Maybe intentionally, maybe not. But it’s rarely ever the whole truth. They paint a rosy picture about how amazing their business is, how successful they are, how much money they’re brining in (with ease)… And they leave out alllllll the critical context about how they actually got there. What it took. What it still takes. Well, #sorrynotsorry but building an epic business is not rosy. It takes work, and dedication, and action, and failure… Building a business is an em...
2023-03-14
21 min
Easy Scaling Podcast
#101 | Quarterly planning for your business
In my opinion, quarterly planning is one of the most critical pre-reqs to scaling.In this episode, I'm going to run you through several core issues I see coming from NOT planning, and then walk you through HOW to do quarterly planning. Issues:Shiny object syndrome: Big picture planning gives you the context you need to know if you’re making aligned decisions and working on the things that are actually going to get you closer to your goals vs something that is a shiny object.Last minute everything: I mea...
2023-03-07
12 min
Easy Scaling Podcast
#POV | What not to do on sales calls
Sales calls, discovery calls, clarity calls - whatever you call 'em - they get a bad rap 😕In this episode, I'm discussing my pet peeves, and I bet my bottom dollar you've experienced at least one of them.Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking
2023-02-28
13 min
Easy Scaling Podcast
Real Talk | Balancing revenue and expenses and perfecting your product suite with Jordan + Julia
I'm back with my very own coach, Julia, but this time to lift the lid on our businesses and finances 💰Sharing unpopular opinions, things that scare us in business, and some of our biggest learnings to date....My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast and together we explore the more emotional side of business ownership and dig into many of the things that I've personally struggled wit...
2023-02-18
1h 01
Easy Scaling Podcast
#BTS | My content creation process
Today I'm walking you through the behind the scenes of how I actually create content for my business. I get a lot of questions about content creation from my clients and I struggled for a really, really, really long time with creating content, so I know cracking the code on this is important. Connect with Jordan Schanda King:Website: easyscaling.comInstagram: @jordanschandaking
2023-02-14
22 min
Easy Scaling Podcast
Money | Thinking differently about money with Amanda Burg
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode34 This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Amanda Burg, the Founder and Creative Director of Lib...
2023-02-08
34 min
Easy Scaling Podcast
Money | Money is energy with Sarah Lambert
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode35This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Sarah Lambert. Sarah is the founder and head bu...
2023-02-08
34 min
Easy Scaling Podcast
Money | Running a lean business with Katie Bambrick
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode36This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Katie Bambrick. Katie is a Sales, Marketing & Business Co...
2023-02-08
26 min
Easy Scaling Podcast
Money | Stop chasing numbers with Kim Argetsinger
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode37This episode is part of our mini-series all about money. Tune in as we get deep in the weeds about how much we're making, how much we're spending, and how that's evolved since we started. I'm very appreciative of all of my guests who were brave enough to show up on this series and talk transparently about all things money.In this episode, we’re talking with Kim Argetsinger, a mindset coach and business mentor wi...
2023-02-08
33 min
Easy Scaling Podcast
Pop-up | How TF to grow your audience this year with Kendall Cherry
Tune in for my first-ever pop-up podcast episode!We're going deep on all things funnels and audience growth.Joining me (back for the second time) is Kendall Cherry, the founder and creative director of The Candid Collective. Kendall has been the genius behind my all of my email and social content for the past four months. In this episode, we're talking about:How we broke up with each other (and then became BFFs & biz partners)The biggest trend we’re seeing in the online space with 2023 goalsWhy raving fans > lots of random fol...
2023-01-31
1h 32
Easy Scaling Podcast
#POV | Stop trying to do all the things
I know you feel like you have to do all the things.Like to get *the* best ROI on your marketing efforts, you've got to go ALL the way in.If you've got a podcast, you might as well also turn the video clips into Reels, repurpose the episodes into blog posts, and so on and so forth.If you're going to spend the time going live, you need to turn the content into an email series or bomb AF lead magnet.If you're going to write a bunch of great...
2023-01-28
18 min
Easy Scaling Podcast
Real Talk | How to find clients with Jordan + Julia
How do you find clients in 2023? Easy answer. 👇🏼Throw out the flashy marketing concepts you were taught in the past and say hello once again to the basics.My coach, Julia, and I riff on some of the biggest foundational sales and marketing pieces that we predict will become Old Reliable™ when it comes to finding clients online. In this episode, we're chatting through:⭐️ Why old-school networking is making a big time come back⭐️ How saying goodbye to the cookie-cutter tactics and strategies will grow your biz faster than any template ⭐️ Why runni...
2023-01-18
1h 03
Easy Scaling Podcast
Finding Clients | Consistency and randomness with Emma-Louise Parkes
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode27 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Emma-Loui...
2023-01-08
36 min
Easy Scaling Podcast
Finding Clients | Referrals and relationships with Kimberly Tara
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode28This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Kimberly...
2023-01-08
32 min
Easy Scaling Podcast
Finding Clients | Strategic partnerships and networking with Lauren Loreto
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode29This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Lauren L...
2023-01-08
31 min
Easy Scaling Podcast
Finding Clients | Energetics and all things woo woo with Sarah Lambert
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode30 This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Sarah La...
2023-01-08
39 min
Easy Scaling Podcast
Finding Clients | Aligned visibility and sales with Anna Rapp
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode31This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.In this episode, we’re talking with Anna Rap...
2023-01-08
33 min
Easy Scaling Podcast
#POV | 7 things I deeply believe about entrepreneurship
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode26 In today's episode, I’m talking about the 7 things I deeply believe about entrepreneurship:There’s NOT one way to do itThe only constant that you can count on is changeScaling is a result of messy action and experimentationNot everyone is making 7 figuresSuccess comes from hard work and luckYou have to have supportI reserve the right to change my mind about any of this, aka: “Strong opinions loosely held”Connect with Jordan Schanda King:Website...
2022-12-28
18 min
Easy Scaling Podcast
Real Talk | How to move through failure with Jordan + Julia
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode25 In this episode, we’re talking all about failure. We dive into how I define it, my approach to failure, the biggest fails I’ve experienced, what I’ve learned, the support I tap into to get through failure and more…My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podca...
2022-12-18
1h 04
Easy Scaling Podcast
Failure | Setting bigger goals with Anna Rapp
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode21 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…In this episode, we’re talking with Anna Rapp. Anna is a Business Mentor + Mindset Coach, mama to two and founder of the Heart Centered Entrepreneur Podcast and Community. Anna lives in San Diego but coaches...
2022-12-08
20 min
Easy Scaling Podcast
Failure | Taking rejection as redirection with Jen Hartmann
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode22 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…In this episode, we’re talking with Jen Hartmann. Jen is the CEO of NEAT Marketing, where she has worked with companies of all sizes – including startups and billion dollar companies— to launch new products, boost brand...
2022-12-08
30 min
Easy Scaling Podcast
Failure | Cutting your losses with Liz Wilcox
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode23 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…In this episode, we’re talking with Liz Wilcox. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with e...
2022-12-08
29 min
Easy Scaling Podcast
Failure | Deciding to reset, revise, and relaunch with Carol Hampshire
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode24 This episode is part of our mini-series all about failure. Tune in as we discuss how our guests approach failure, the biggest fails they’ve experienced, what they learned, the support they tap into to get through failure and more…In this episode, we’re talking with Carol Hampshire. Carol is a brand + web design designer and brand strategist with over 25 years experience. She is the name behind the brands of some of the world’s top fe...
2022-12-08
38 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
The Last Ad Agency You're Ever Going to Need
We're turning out the lights! But that doesn't mean the party has to be over! Before we sign off of this limited series podcast we're taking one last look at everything on the table. From messaging to data and of course strategy specific to your business goals. Join us for one more loop around the block as we look back on all we've had to offer. If you made it this far - THANK YOU for spending your valuable time with us. We want you to make the best, most informed...
2022-11-09
05 min
Easy Scaling Podcast
How to be authentic, candid, and kind in your business and your content with Kendall Cherry
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode20Tune in as we discuss giving feedback, showing up authentically, and the challenges and resources we all bring to our business. We also dive into a bit of my personal story, the importance of alignment to your business, and the responsibilities of having a team.My guest is Kendall Cherry, the founder and creative director of The Candid Collective and she's on a mission to create a world that’s more candid and kind. Kendall and h...
2022-11-06
1h 29
Easy Scaling Podcast
How to build your business for the long-term and let your assets work for you with Kelly Mosser
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode19Tune in as we discuss scaling your business with a focus on long-term sustainability. We dive into shiny object syndrome, looking at your business as a collection of assets, and how those assets stack and build on one another to allow you to leapfrog different stages of growth.My guest is Kelly Mosser, a seasoned startup strategist and meditation teacher who took her show on the road and started her own practice. Kelly’s...
2022-10-30
1h 12
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
The Break-Out Success of Ashleigh Chanel's DWY Decision
In this episode, the amazing Ashleigh Chanel joins us to talk about her experience inside our Done with You service, Empowered Ads Academy. She’s an expert digital marketer, and CEO of Make Your Mark Digital Marketing Agency. She helps profit-driven business owners transform their business into major revenue streams. Ashleigh joined the Empowered Ads Academy to really nail down her messaging, which you know is one of our favorite things to tackle. She came across our ads and felt our excitement and wanted to inject that same feeling into her own advertising....
2022-10-27
17 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
Partners in Profit: Doing DFY with Courtney Foster-Donahue
We're excited to be interviewing Courtney Foster-Donahue, owner of many wildly successful courses that help professionals from all walks of life succeed wherever they go. We're chatting with Courtney to take a look at how good the DFY life can get. From unexpected free time to getting some (well earned!) peace of mind on vacation, there's no shortage of inspiration to draw from today's DFY-expo. You even get to hear the story of how everyone first met! Courtney is a classic case of a business owner that could totally have continued running her...
2022-10-27
19 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
Ads By the Numbers: The Choice Between DWY and DFY
Feel like an expert yet? Great! Because all that's left is selecting the best route for support in your Facebook™ Ads. If you're wondering what DWY and DFY services look like in action? Wonder no more! We are here today to answer exactly that. Inside this episode we share: -How to use where you are at now to select your path for scaling. -Share the difference between expected effort & returns with both DFY & DWY you Facebook™ Ads. Already know the best path for you? We can't wait to p...
2022-10-27
11 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
Do You Have A Proven Offer?
We don't subscribe to a "blind leading the blind" business model. Because knowing where you're at now is what lets you make decisions from a place of honesty and not a place of emotion. This is why in this episode we are going to be showing you how to ask the right questions and get the right answers. Together we are exploring: -Which of the four phases of business you are in NOW. -What your phase means for how you should move forward! Your path to 7 figures with us...
2022-10-27
11 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
Gain Control of Your Business Growth
When was the last time you started your day and the first thing you thought of wasn't your calendar or how to land your next sales call? Part of why The Ad Girls exists is because there are certain things only you can do inside of your business and we want to recognize that. This episode is about trying to help you recognize it too. So you can finally: -Stop worrying whether all details of every ad campaign are taken care of. -Focus on doing the things that have made you so wildly successful in t...
2022-10-27
10 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
What is the Right Funnel for Your Business?
We aren't here to tell you how to compete. We're here to help carve out your name in a way that makes competition totally irrelevant. Inside this episode we're covering: -The 4 major qualities of your message and why they need to be 100% authentic -The 4 buckets those major qualities pour from are the foundation for the value they bring to the table -Share what the right funnel approach is for you Ready for support & true partnership in your ads? Apply to work with us below!
2022-10-27
29 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
Facebook Ads Alone Won't Fix These Mistakes
Let's face it. The cost of clicks isn't what it used to be. Which leads to the question can you really afford to be making the same mistakes we were making five years ago? Not if you want ads that are going to bring you the guaranteed returns that make them viable in the first place! It's a good thing that's exactly what we are talking about in this episode. Tune in and find out: -What do ads come down to on a cost-per-click basis? -How do we stop...
2022-10-27
23 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
The Way Ads Can Thrive After IOS 14
Have your ad campaigns been feeling hit or miss ever since IOS 14? You're not the only one. In this episode we're talking about what's happening with the numbers and why The Ad Girls are already ahead of the curve. Numbers, data, and tracking not your thing? Don't skip this episode because we're answering all those questions you've had about how to take control of your ad revenue. Before you dive in remember: -It's finally time to stop listening to people talk about "hacking th...
2022-10-27
16 min
Empowered AF: How to Create A Multi-Million Dollar Business with Facebook™️ Ads
How We Became Empowered AF (And You Can Too!)
Meet your new favorite Facebook™ Ads team + digital growth partners. We scale women owned-businesses from 6 to 7 figures. FULL STOP. Are you next? Our Mission is to put more money in the hands of more women without using gross bro-marketing tactics. Our holistic, messaging-first approach to Facebook™ Ads has led to some pretty sweet successes, like: - $852,000 in revenue for a membership site, from just $71,000 in spend - An 11X ROI from our proprietary Book A Call funnel for high ticket coaches & service providers - Scaling an e-commerce store to 7 figures on just...
2022-10-27
18 min
Easy Scaling Podcast
How to cycle sync your business and tap into your hormonal superpowers with Julia DeWolfe
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode18Tune in as we discuss syncing your business up with your cycle and how that can make everything in your business flow more effortlessly. We dive into what cycle syncing is, tips and tools for making cycle syncing easier, and practical examples to help you implement it in your life and business.My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and...
2022-10-23
1h 16
Easy Scaling Podcast
How to scale a business that's easy-ish and why sometimes that means slowing down
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode17Tune in as we discuss scaling a business and what that actually requires of you. We're talking broadly about leadership, how you show up with your clients, and not being the bottleneck in your business. We also talk about congruence - the idea of showing up for yourself and your business in the way that you say you want to and/or that you expect your clients to show up.My guest is Aimee Browne...
2022-10-16
1h 15
Easy Scaling Podcast
How to get comfortable talking about money and the shit you need to know to be more profitable with Kimberly Tara
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode16Tune in as we discuss all things money and the confusion that often comes along with it. We dive into the need for transparency in the online space, how to pay yourself, and why you shouldn’t be afraid to dive into your numbers. As usual, this was a fun one because we get down into the nitty gritty and I even offer up details about my own finances in the spirit of transparency and to...
2022-10-05
1h 31
Easy Scaling Podcast
How to navigate failed launches, money setbacks, emotional breakdowns, and all the things no one talks about
For the full show notes and access to resources mentioned in this episode, visit hhttps://www.easyscaling.com/blog/episode15Tune in as we talk about the emotional roller coaster that is owning a business. We dive into things like changing your mind, thinking through worst-case scenarios, navigating failed launches, and the magic of breakthroughs after breakdowns.My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a...
2022-09-28
1h 13
Easy Scaling Podcast
How to build a community-focused business with Pia Beck
For the full show notes and access to resources mentioned in this episode visit: https://www.easyscaling.com/blog/episode14 Tune in as we discuss how you can build and scale your business while also cultivating community. We dive into stakeholder engagement, failing fast and letting go, building a team and understanding your values, and the messiness of actually running a business. My guest is Pia Beck, the creator of Curate Well Co., a consulting, configuration, and community platform that helps brands change narratives and redefine no...
2022-09-21
1h 10
Easy Scaling Podcast
How to create a simple product suite and sell with an email with Rachel Lopez
Ep#13 - How to create a simple product suite and sell with email with Rachel LopezFor the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode13 In today's episode, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).My guest is Rachel Lopez, the fou...
2022-09-14
1h 20
Easy Scaling Podcast
How to hire and lead a team to help you scale your business with Kira La Forgia
Tune in as we discuss how to structure your team, whether you need contractors or employees, how to show up as a leader, and all kinds of other really cool things related to HR. No matter what stage of business you’re in or your business model, this is a goodie.For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode12 My guest is Kira La Forgia. With a decade of experience in People Operations in the corporate world, Kira is no stranger to the sen...
2022-09-07
1h 37
Easy Scaling Podcast
How to fire a client and get better at spotting red flags with Julia DeWolfe
In today's episode, we’re talking about parting ways with clients. No matter the reason, this can be a stressful experience. We dive into the before, the during, and the aftermath of firing clients, including spotting red flags, issues that can come up with money in the process, and how you can take care of yourself after it happens. My guest is Julia DeWolfe, she is one of my coaches, a certified Cognitive Behavioral Therapy practitioner, and what she calls an 'everything coach' for entrepreneurs.Julia is a regular guest on the podcast, and together, we...
2022-08-31
1h 13
Easy Scaling Podcast
How to scale with videos and live streams with Krys the Maximizer
In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!My guest is Krystal, aka Krys the Maximizer. She is a Strategic Mone...
2022-08-24
54 min
Easy Scaling Podcast
How to use Facebook Ads to scale to 7-figures quickly with Jennifer Spivak
Tune in as we discuss what Facebook ads can and cannot do, the importance of messaging and positioning your offer, and the impacts of scaling to seven figures quickly. We dive into the nitty gritty of funnels, the difference between DFY and DIY buyers, trends in launching, the magic of book a call funnels, and more!—For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode9In today's episode, we’re talking about what Facebook ads can and cannot do, the impo...
2022-08-17
1h 19
Easy Scaling Podcast
How to run a thriving and profitable membership with Amanda Armstrong
Tune in as we discuss how to create, structure, and run a thriving and profitable membership and how it can fit into your product suite. We also dive into the importance of ignoring cookie-cutter business advice and finding what will truly work for you.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode8 In today's episode, we’re talking all about running a membership. We touch on how to structure it, how to host it, what to include, and how to deliver the...
2022-08-10
1h 18
Easy Scaling Podcast
How to hire a team and find the right people with Mackenzie B. Fleming
Description: Tune in as we discuss building a team, finding the right people, and how to set your team (and yourself) up for success. We dive into topics like trusting your gut and going off “vibes,” what to do when things don’t work out, and the difficulty of relinquishing control to your team.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode7In today's episode, we’re talking about building a team, finding the right people, and how to se...
2022-08-03
1h 01
Easy Scaling Podcast
How to create boundaries in your business with Julia DeWolfe
Tune in as we discuss the concept of boundaries in business, the fine line between personal and work boundaries, setting boundaries around client communication, and what happens if someone challenges a boundary.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode1In today's episode, we’re talking about boundaries. We're talking about what they are, how to have them in your business, what happens when they’re challenged, and so much more. My guest is Julia DeWol...
2022-07-28
1h 12
Easy Scaling Podcast
How to transition from a 6-figure business to a 7-figure business with Elena Favaro Viana
Tune in as we discuss all the not-so-sexy shifts you have to make as you transition to scaling to 7-figures. We talk about managing expenses, the biggest roadblock to effective delegation, refining your product suite, and slowing down to speed up. For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode2Today I am speaking with Elena Favaro Viana. Elena is the founding and managing partner of EFV Legal, a law firm for online entrepreneurs and small business owners. She is...
2022-07-28
55 min
Easy Scaling Podcast
How to make marketing easier by deeply understanding your audience with Emma-Louise Parkes
Tune in as we discuss how getting to know your audience on a deeper level can dramatically affect your business growth and make marketing much easier. We talk about the importance of market research, how to get people to participate, and our mutual dislike of bro-marketing and formulaic marketing strategies.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode3In today's episode, we’re talking with Emma-Louise Parkes, a self-confessed ambitious introvert, empath, and highly sensitive entrepreneur. We dive into al...
2022-07-28
56 min
Easy Scaling Podcast
How to successfully launch a top 100 podcast with Gloria Zhang
Tune in as we discuss top tips and strategies for launching a podcast into the top 100 charts. We talk about the logistics of launch parties and giveaways, how to title your episodes with SEO in mind, and using your podcast to drive high-ticket sales!For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode4Today we are talking with Gloria Zhang, who was actually a big part of the inspiration for starting the Easy Scaling Podcast!Gloria is a...
2022-07-28
56 min
Easy Scaling Podcast
How to scale a high-ticket coaching business to 7-figures with Sabrina Philipp
Tune in as we discuss how the coaching industry has changed in the last 5 years, going from zero to a million in less than 1 year, and the mindset behind charging high-ticket prices. We also dive into finding and leveraging PR, going all in on one thing instead of constantly strategy-seeking, and top tips for building an effective team.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode5In today's episode, we dive into the world of high-ticket coaching with my...
2022-07-28
41 min
Easy Scaling Podcast
How to run a successful agency and serve corporate clients with Donata White
Tune in as we discuss running a successful agency, stepping into your CEO role, building a business that doesn’t rely solely on you, and why we should all stop being so “anti-corporate.” We talk about how to effectively pitch corporations, why it’s easier than you think, and our experiences with hustle culture and burning out.For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode6In today's episode, we’re talking about running a successful agency, stepping into your CEO role...
2022-07-28
57 min
Easy Scaling Podcast
Easy Scaling
Easy Scaling with explores how successful entrepreneurs are actually scaling to six figures and beyond. You can expect these conversations to be honest and transparent and to give you actionable insights and ideas to apply to your own business so that you can scale more easily. Tune in to go behind the scenes and hear the nitty gritty details about what really works and what doesn’t.
2022-07-11
01 min
Marketing Bound: For New B2B Marketers
#47: Top Facebook Ad Tips from Courtney Tarrant
This week, we chat with Courtney Tarrant, the founder of a boutique Facebook Ads Agency for online entrepreneurs. After trying to figure out the right career path, life pushed her into online advertising. In this episode, Courtney shares her wealth of knowledge on Facebook ads including the three things you need to know before launching any Facebook campaign. She takes us through how she creates a Facebook ad, her biggest secret for a successful campaign and how she grows her own business.To work with Courtney, visit https://courtneytarrant.com/apply. In the meantime, keep listening to...
2020-09-22
45 min
Bubbles & Biz
Bubbles and Biz with Courtney Tarrant
Episode #48 is live and it is PACKED with information! 🥂 Have you ever wondered about Facebook Advertising? How to get started, what you should do? Well, grab a glass because this week's guest is a Facebook Advertising expert! 🥳 Courtney Tarrant, joins me and shares so much knowledge to help y'all get started with Facebook Advertising 🙌 She explains what the Facebook pixel is and why we need one, a good starting point for a budget and so many other things to help you on your advertising journey! I am so excited to share this one with you and I hope it is helpful!
2020-04-28
49 min