Shows
The Therapy Business PodcastMarketing for Therapists 101 with Darcy SullivanYour next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks.Darcy is the founder of Propel Marketing & Design, where she helps clinics strengthen their online visibility with smart SEO, website strategy, and local marketing. She is also the host of The Clinic Marketing Podcast and is known for ma...
2026-04-2930 minThe Therapy Business PodcastWhy Bookkeeping Alone Cannot Run A Therapy PracticeWe explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-04-2321 minThe Therapy Business PodcastEthical Persuasion For Therapists w/Patrick Van Der BurghtEthical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust. Today’s guest is Patrick van der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, wh...
2026-04-0850 minThe Therapy Business PodcastShould I Share Practice Finances With My Team?We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.• Setting a clear purpose for sharing numbers with the team• Using percentages to explain profit, payroll, and operating expenses• Avoiding revenue anchoring that can trigger pay resentment• Framing profit in terms of stability, reinvestment, and benefits• Sharing savings as months of coverage for reassurance• Tracking leads, refer...
2026-03-2520 minThe Therapy Business PodcastBuild A Team That Outgrows You with Dr. Lance KnaubWe share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family.Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self sufficient business that is an...
2026-03-1834 minThe Therapy Business PodcastFix Your Broken Sales Calls with Jonny HolstenWe share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step.Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on AmazonOur Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you d...
2026-03-1142 min
Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their BusinessCraig Dacy: 3 Sales Tweaks That Doubled Our 2025 Close RateShow Summary: In today's episode of the Grow My Accounting Practice, we sit down with Craig Dacy to unpack the simple but powerful changes that more than doubled his firm's sales close rate in 2025. Craig walks through the key metrics his team began tracking to identify where prospects were dropping off, and the three strategic tweaks that transformed their sales process. From refining their messaging and intake process, to reframing the purpose of consultations, and simplifying conversations so prospects weren't overwhelmed with information, each adjustment helped create a clearer and more effective client experience.
2026-03-0538 minThe Therapy Business PodcastBudgeting That Lets You BreatheWe reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-03-0509 minThe Therapy Business PodcastStop Being Busy and Start Moving Forward w/ Rick TracewellWe unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum.• defining the uncomfortable comfort zone• why autonomy and ego fuel avoidance• the myth of hustle and grind• skills gaps that keep owners stuck• awareness as the first lever for change• building systems so the practice runs without you• documenting operations and reducing single po...
2026-02-1828 minThe Therapy Business PodcastMailbag: Answering Your QuestionsWe answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.• profit-sharing that flexes with real results• session incentives tied to clear thresholds• training, flexibility, and perks that staff value• referral partners for PTs and mental health• how to build two-way referral relationships• the one habit: bank profit first every depositBe sure to subscribe, leave a review, and...
2026-02-0415 minThe Therapy Business PodcastMy Wins (and Losses) from 2025We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• losing a key team member and redistributing work• profit squeeze from upfront payments and payroll timing• creating a drip account to match cash to delivery• migrating CRM to ActiveCampaign and automations• rebuilding the sales process to double close rates• cutting operating expenses by 20% to stabilize margin• paying off credit cards a...
2026-01-2821 minThe Therapy Business PodcastWhen Growth Can Wait: Stop Trying to Grow Your PracticeWe challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.• defining foundational and growth seasons• when taking new clients harms cash flow• using Profit First and clean bookkeeping• building a three-month operating reserve• choosing one top priority at a time• systems that speed billing and follow-up• CRM and onboarding upgrades for scale• pricing, reimbursement realities and overhead• sales conversion and lead nurturing• hiring plans and the...
2026-01-2117 minThe Therapy Business PodcastAre You Ready to Hire Your First Therapist?We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-01-1421 minThe Therapy Business PodcastNo-Numbers Goal SettingWe share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-01-0721 minThe Therapy Business Podcast[REPLAY] Closing Clients: Consultations That ConvertOur 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-3126 minThe Therapy Business Podcast[REPLAY] Stand Out in Your Therapy Market with Ann CardenOur top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.Book a call with Ann Cardin:Acarden.com annlcarden.com Be sure to subscribe, leave a review, and share it with a practice owner that you may knowTo see if you...
2025-12-2430 minThe Therapy Business PodcastHappy Holidays From Our TeamWe step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-2202 minThe Therapy Business PodcastHow ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do NextClients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-1715 minThe Therapy Business PodcastImprove Sales With Three Simple TweaksWe share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
2025-12-0529 minThe Therapy Business PodcastHow to Motivate Your Team to Care About Your BusinessWe share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1920 minThe Therapy Business PodcastFinding Hidden Cash Inside Your PracticeWe share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1217 minThe Therapy Business PodcastHoliday Bonus Planning For Your TeamWe lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-0512 minThe Therapy Business Podcast5 Minute Financial SnapshotWe show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-2216 minThe Therapy Business PodcastLeads Down? Here's What To Do.We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-0821 minThe Therapy Business PodcastHow to Price Your ServicesSetting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses• Dividing monthly expenses by number of sessions to calculate your per-session cost• Researching competitive rates in your area while considering specializations and geographic factors• Recognizing that undervaluing services can attract less committed clients and make scaling impossible• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing• Using the perc...
2025-09-2424 minThe Therapy Business PodcastDigital Ad Strategies with Ross HerosianCraig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach...
2025-09-1132 min