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Showing episodes and shows of
Craig Dacy
Shows
The Therapy Business Podcast
How Jody Grew Her Clinic to Over $4 Million in Revenue
We sit down with Jodie Layne to unpack how she builds clinic growth with clear positioning, simple messaging, and consistent follow-up that stays human. We also dig into the POWER framework she used to help scale a hormone clinic to $4.2M and how clinic owners can use automation and AI without losing trust or personality.Email Jody: Jody@acceleratedmedicalpractices.com Join her workshopSubscribe to her Podcast: Beyond Hormones, the Business of Wellness Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy pr...
2026-06-17
37 min
The Therapy Business Podcast
Psychology Today Profile Fixes That Get Clicks
We break down what makes a Psychology Today profile get clicked and why the first two sentences of your bio matter more than most therapists realize. We also share practical fixes for jargon, AI-written copy, and photos so your profile feels human and draws the right clients.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around H...
2026-06-10
20 min
The Therapy Business Podcast
Mailbag: Referral Networks, Cancellations and Waitlists
We answer three tough practice questions that hit both the heart and the bottom line: how to build referral partners as an introvert, how to handle cancellation fees without guilt, and how to think clearly about wait lists and ethics. We share simple language and practical rules that protect cash flow, strengthen your reputation, and help more clients get the right care faster.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to...
2026-06-03
19 min
The Therapy Business Podcast
Building A Practice That Survives Medical Leave with Laurel van der Toorn
We talk with Laurel, an EMDR group practice owner, about the moment a sudden medical crisis forced her away from her practice for five months. We break down the real systems that kept her team supported, her clients cared for, and her finances stable so she could focus on healing. Connect with Laurel:https://www.laureltherapy.net/ Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and...
2026-05-27
43 min
The Therapy Business Podcast
Am I Ready For a Second Location?
We break down how to decide whether a second location will grow your therapy practice or quietly drain the one that already works. We walk through the numbers, the demand signals, the money, and the operational setup you need so expansion stays profitable and doesn’t burn you out.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:Kin...
2026-05-20
20 min
The Therapy Business Podcast
What If Hourly Rates Are Holding You Back with Joel Miller
We talk with marketing agency owner Joel Miller about why most service providers underprice their work and how that choice quietly blocks growth. We break down positioning, value-based pricing, and practical ways therapy practice owners can raise rates while serving clients well. Connect with Joel:https://www.theskyfloor.com/https://www.linkedin.com/in/joelelliottmiller/ Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clie...
2026-05-13
38 min
The Therapy Business Podcast
Profit First: The First 90 Days
We lay out a practical 90-day plan to implement Profit First in a therapy practice, starting with bank accounts, allocations, and simple weekly habits. We also explain how to create instant financial clarity, cut overspending, and build toward quarterly profit distributions that actually reward you.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by A...
2026-05-06
22 min
The Therapy Business Podcast
Marketing for Therapists 101 with Darcy Sullivan
Your next client is searching right now, and they’re deciding in seconds whether your practice feels trustworthy, easy to reach, and worth booking. We sit down with Darcy from Propel Marketing and Design to unpack what actually moves the needle for local SEO in therapy practices and wellness clinics, without the jargon and without the gimmicks.Darcy is the founder of Propel Marketing & Design, where she helps clinics strengthen their online visibility with smart SEO, website strategy, and local marketing. She is also the host of The Clinic Marketing Podcast and is known for ma...
2026-04-29
31 min
The Therapy Business Podcast
Why Bookkeeping Alone Cannot Run A Therapy Practice
We explain why bookkeeping matters but still cannot tell you what to do today with the cash in your therapy practice. We lay out a behavior-based money management system using Profit First so profit becomes a habit and cash flow stops feeling like feast or famine. Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by...
2026-04-23
22 min
The Therapy Business Podcast
Ethical Persuasion For Therapists w/Patrick Van Der Burght
Ethical persuasion helps clients reach a decision without pressure, guilt, or manipulation, and it works just as well in marketing as it does in the therapy room. We break down how people actually decide, why “no” often means indecision, and how to use persuasion science to increase follow-through and trust. Today’s guest is Patrick van der Burght, who assists businesses and professionals to be ethically more persuasive, and he is a business partner of Dr Robert Cialdini. Dr Cialdini is the New York Times best-selling author who published the first edition of ‘Influence’ back in 1984, wh...
2026-04-08
51 min
The Therapy Business Podcast
Should I Share Practice Finances With My Team?
We break down how to bring your clinicians into the business story with real numbers while still keeping healthy boundaries around what stays private. We use a purpose-first approach and share the specific percentages and performance metrics that build trust, improve retention, and spark better teamwork.• Setting a clear purpose for sharing numbers with the team• Using percentages to explain profit, payroll, and operating expenses• Avoiding revenue anchoring that can trigger pay resentment• Framing profit in terms of stability, reinvestment, and benefits• Sharing savings as months of coverage for reassurance• Tracking leads, refer...
2026-03-25
21 min
The Therapy Business Podcast
Build A Team That Outgrows You with Dr. Lance Knaub
We share how Dr. Lance mentored an internal leader to become CEO, built systems that survive turnover, and used equity partnerships to grow a durable, valuable practice without burning out. We set a practical path for strategy time, clear boundaries, and a definition of enough that protects health and family.Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self sufficient business that is an...
2026-03-18
34 min
The Therapy Business Podcast
Fix Your Broken Sales Calls with Jonny Holsten
We share a humane, six-step framework that turns stressful sales calls into clear, ethical conversations that help clients say yes with confidence. Jonny Holsten shows how to confirm pain, qualify with heart, anchor price early, and end every call with a solid next step.Get the book free at www.bridgeselling.com/book or order Fix Your Broken Sales Calls on Amazon Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you d...
2026-03-11
43 min
Grow My Accounting Practice | Tips for Accountants, Bookkeepers and Coaches to Grow Their Business
Craig Dacy: 3 Sales Tweaks That Doubled Our 2025 Close Rate
Show Summary: In today's episode of the Grow My Accounting Practice, we sit down with Craig Dacy to unpack the simple but powerful changes that more than doubled his firm's sales close rate in 2025. Craig walks through the key metrics his team began tracking to identify where prospects were dropping off, and the three strategic tweaks that transformed their sales process. From refining their messaging and intake process, to reframing the purpose of consultations, and simplifying conversations so prospects weren't overwhelmed with information, each adjustment helped create a clearer and more effective client experience.
2026-03-05
38 min
The Therapy Business Podcast
Budgeting That Lets You Breathe
We reframe budgeting from a rigid diet into a freeing plan that gives permission to spend, sets a balance you choose, and helps you enjoy money without guilt. Through simple stories and practical steps, we map how a proactive plan turns stress into calm and intention.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:
2026-03-05
10 min
The Therapy Business Podcast
Stop Being Busy and Start Moving Forward w/ Rick Tracewell
We unpack why so many owners stay busy while their practice stands still, and how awareness plus simple systems can turn a job you built for yourself into a business that runs without you. Rick Tracewell shares practical, shame-free ways to escape the “uncomfortable comfort zone” and build real momentum.• defining the uncomfortable comfort zone• why autonomy and ego fuel avoidance• the myth of hustle and grind• skills gaps that keep owners stuck• awareness as the first lever for change• building systems so the practice runs without you• documenting operations and reducing single po...
2026-02-18
28 min
The Therapy Business Podcast
Mailbag: Answering Your Questions
We answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.• profit-sharing that flexes with real results• session incentives tied to clear thresholds• training, flexibility, and perks that staff value• referral partners for PTs and mental health• how to build two-way referral relationships• the one habit: bank profit first every depositBe sure to subscribe, leave a review, and...
2026-02-04
16 min
The Therapy Business Podcast
My Wins (and Losses) from 2025
We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• losing a key team member and redistributing work• profit squeeze from upfront payments and payroll timing• creating a drip account to match cash to delivery• migrating CRM to ActiveCampaign and automations• rebuilding the sales process to double close rates• cutting operating expenses by 20% to stabilize margin• paying off credit cards a...
2026-01-28
22 min
The Therapy Business Podcast
When Growth Can Wait: Stop Trying to Grow Your Practice
We challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.• defining foundational and growth seasons• when taking new clients harms cash flow• using Profit First and clean bookkeeping• building a three-month operating reserve• choosing one top priority at a time• systems that speed billing and follow-up• CRM and onboarding upgrades for scale• pricing, reimbursement realities and overhead• sales conversion and lead nurturing• hiring plans and the...
2026-01-21
18 min
The Therapy Business Podcast
Are You Ready to Hire Your First Therapist?
We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King A...
2026-01-14
22 min
The Therapy Business Podcast
No-Numbers Goal Setting
We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *I...
2026-01-07
22 min
The Therapy Business Podcast
[REPLAY] Closing Clients: Consultations That Convert
Our 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.c...
2025-12-31
27 min
The Therapy Business Podcast
[REPLAY] Stand Out in Your Therapy Market with Ann Carden
Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.Book a call with Ann Cardin:Acarden.com annlcarden.com Be sure to subscribe, leave a review, and share it with a practice owner that you may knowTo see if you...
2025-12-24
31 min
The Therapy Business Podcast
Happy Holidays From Our Team
We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:
2025-12-22
03 min
The Therapy Business Podcast
How ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do Next
Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.Meet with one of our coachesHey Physical Therapists! I'm currently writing the book Profit First for Physical Therapists and I'm looking for advanced readers. Go to www.pf4pt.com to join the waitlist and get early access. *Intro/outro song credit:King Around Here by Alex Grohl
2025-12-17
16 min
The Therapy Business Podcast
Improve Sales With Three Simple Tweaks
We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free. Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
2025-12-05
30 min