Shows
The Therapy Business PodcastBreaking Down Your Take-Home Pay: Financial Targets for Practice OwnersUnderstanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.Meet with one of our coaches*Intro/outro song credit:King Around...2025-07-1617 minThe Therapy Business PodcastWhy Your Practice Needs a Virtual Assistant with Kate LenihanKate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching VAs with business owners• Calendar management and email are the first tasks most practice owners should delegate• Just 5 hours of VA support per week can make a significant difference in stress levels• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants• Initial 30-45 days of proper onboarding is critical for long-term success• Stop looking for a "unicorn" VA...2025-07-0934 minThe Therapy Business PodcastGet Marketing Clarity with Ross HerosianMarketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges• Why marketing to everyone means you effectively reach no one• The importance of customer clarity in creating targeted messaging that resonates• Understanding your actual brand beyond just having a logo• Developing a strategic content plan that...2025-07-0232 minThe Therapy Business PodcastWhy Your Budget Fails and How to Make It Stick Once and For AllMost budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments • Allow breathing room in your budget categories to accommodate unexpected expenses• Connect your budget to meaningful goals that motivate y...2025-06-2509 minThe Therapy Business PodcastClosing Clients: Consultations That ConvertCraig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates• Rapport: Build trust and find commo...2025-06-1126 min
TradeWinds Wavelength - a weekly shipping news showBarstad, Marinakis, Kerry, tariffs, clean fuel rules and Nottingham ForestThis week’s rundown of what is happening comes from the TradeWinds Shipowners Forum where editor-in-chief Julian Bray gets into details with Evangelos Marinakis owner of Capital Maritime & Trading, and Lars Barstad of Frontline. We also hear from Norway’s leading climate negotiator, Sveinung Oftedal, as well as Marie-Caroline Laurent of MSC Group and Andrian Dacy of JP Morgan Asset Management’s Global Transport Group. There’s also former US secretary of state John Kerry and Andrew Forest, owner and executive chair of mining giant, talking to Craig Eason on the Nor-Shipping Blue Talks stage....2025-06-0633 minThe Therapy Business PodcastThe Summer Slump: How to Prepare and ThriveThe summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.• Summer brings disrupted routines for clients and therapists alike• Clients view summer as a natural time to pause therapy, similar to school breaks• Proactively communicate with clients about the importance of maintaining therapy consistency• Compare therapy breaks to the "summer slide" in education where progress is lost• Get clients' travel schedules in advance to minimize surprise c...2025-06-0416 minThe Therapy Business PodcastMailbag: Answering More of Your Business QuestionsCraig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. • Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly• Consider both personal income requirements and business overhead when establishing fee structures• Some potential clients will be deterred by higher rates, but those seeking quality care who find the right fit will often prioritize value over price• Implement a limited sliding scale with clear parameters if you want to serve cli...2025-05-2118 minThe Therapy Business PodcastPsychology Today Profile Mistakes You Might Be MakingPsychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.• Avoiding bland, unprofessional photos that fail to showcase personality and build trust• Creating short, engaging videos to establish connection before the first contact• Leading with client pain points rather than credentials or professional background • Using "you" language instead of "I" language throughout your profile content• Breaking text into d...2025-05-1421 minThe Therapy Business PodcastUnexpected Tax Bills: What to Do Now and How to Prevent Future ShocksUnexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS• Take what you owed this year, divide it across remaining months, and increase withholdings accordingly• Consider life events that may have affected your taxes (marriage, children leaving home, new income sources)•...2025-05-0713 minThe Therapy Business PodcastLevel Up Your Finances with Justin BennettFinancial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management• After paying off $100,000 in debt, Justin has spent 15 years as a financial coach helping clients repay over $10 million in debt• The Financial Freedom Pyramid consists of five levels: awareness, knowledge, commitment, momentum, and freedom• Most people get stuck between knowledge and commitment, entering a cycle of...2025-04-3028 minThe Therapy Business PodcastBreaking the Paycheck to Paycheck CycleFinancial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.• Money is emotional—it's our family, home, and to some extent, our identity• Financial stress manifests as sleep loss, mental disconnection, and constant anxiety even when physically present with loved ones• Making more money doesn't automatically solve financial...2025-04-2319 minThe Therapy Business PodcastStand Out in Your Therapy Market with Ann CardenPositioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in their field by specializing and creating strategic visibility.• Establish clear positioning that differentiates you from competitors• Develop specialty areas rather than trying to be everything to everyone• Build a hybrid marketing approach combining online presence and offline networking• Create strategic partnerships with other therapists and healthcare providers• Leverage speaking engagements, workshops and content creation to build authority• Command prem...2025-04-1630 min
Surviving the Side HustleFrom Side Hustle to Sustainable Business: Navigating Financial FreedomSend us a textCraig from Dacy Financial Coaching reveals his remarkable journey from burned-out fourth-grade teacher to thriving financial coach helping small business owners master cash flow management. What started as a side hustle born from personal passion became his full-time pursuit in 2017 - despite having a newborn at home and giving his wife a PowerPoint presentation to ease her concerns.The conversation dives deep into the Profit First methodology that transformed both Craig's business and those of his clients. Rather than treating profit as an afterthought at the bottom of financial statements, this...2025-04-0934 minThe Therapy Business PodcastMailbag: Answering Your Questions About BusinessToday we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.• Insurance vs. private pay • Business structures: sole proprietorships, LLCs and S-Corps- which is the right choice?• Retaining clients ethically by focusing on their evolving needs and continuing value rather than dependencyBe sure to subscribe, leave a review, and share this podcast with other practice owners. If your practice needs help with finances or growth, head to therapybusinesspod.com to learn how we can help.Meet with one of our coaches2025-04-0217 min
GentleMan Style Podcast-God, Family, Finance, SelfWhy Business Owners Stay Broke—And How to Fix ItMost business owners work harder than ever but still struggle to pay themselves. If your business isn’t profitable—or you're just scraping by—this episode is for you. Craig Dacy, a business finance expert, shares how to structure your finances, avoid costly mistakes, and ensure you actually get paid. SUBSCRIBE @gentlemanstylepodcast now for more entrepreneurs that give their best tips in business, personal finance, and success! Running a business should bring freedom—not financial stress. But too many entrepreneurs live paycheck to paycheck, reinvesting everything and never seeing personal financial success. Craig Dacy, a business...2025-03-311h 00
Toasting to BusinessBreaking the Paycheck-to-Paycheck Cycle: Simple Strategies for Financial Security with Craig DacyWhy do so many individuals and small businesses find themselves trapped in the paycheck-to-paycheck cycle? Our guest, Craig Dacy, the owner of Dacy Financial Coaching, has pondered this question after working closely with hundreds of clients navigating both personal and business finances. In this episode, he reveals that a straightforward system for tracking income and expenses—focused on clear goals and priorities—can be as easy as 4th-grade math. This approach not only paves the way to financial security but also offers the peace of mind that comes with restful sleep. With Craig and his team, you can learn how...2025-03-311h 08The Therapy Business PodcastTherapy Business Gems: Year One HighlightsWe celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.• Ross Herosian explains how all marketing is content, including your therapy services themselves• The Profit First system transforms practice finances using five key accounts• Katherine Parnell shares strategies for maintaining culture when scaling to multiple locations• Richard Walsh discusses escaping the "owner's prison" many practice owners find themselves inIf your practice needs help get...2025-03-2617 minThe Therapy Business PodcastNegotiating Insurance Reimbursement RatesTherapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance providers, including specific strategies to showcase your professional value and expertise.• No insurance company will voluntarily offer you a rate increase—you must be proactive• Call your provider first to learn their specific process for requesting increases• Create a formal letter highlighting new credentials, specializations, and increased value• Include specific financial challenges like inflation's impact on your practice costs• Request spec...2025-03-2014 minThe Therapy Business PodcastCreating Simple Systems in Your PracticeLearn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes.• Discussing the critical role of systems in business • Exploring the keys to effective client relationship management • Overview of Dubsado, a recommended CRM for therapists • Outlining task management tools like Asana and their advantages • Analyzing communication best practices using Slack and Google Chat • Reviewing effective email marketing strategies to keep clients engaged If your practice needs help getting organized with its finances...2025-03-0521 minThe Therapy Business PodcastHow to Pay Yourself More (without hurting your business)Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps to achieve financial wellness.• Sharing a personal story about financial struggles due to a family health crisis• Emphasizing the connection between personal and business finances• Outlining the Profit First cash flow system and its importance• Detailing five essential bank accounts for effective cash management• Exploring the framework for a personal finance snapshot to define financial needs• Stressing the need for...2025-02-1932 minThe Therapy Business PodcastWhat I'm Struggling With Right Now In My BusinessThis episode addresses the common guilt felt by business owners and how they can shift their mindset to recognize their valuable role in their practice. By focusing on delegation, teamwork, and embracing leadership responsibilities, owners can overcome guilt and foster a healthier business environment. Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl2025-02-1211 minThe Therapy Business PodcastThe Secret to Simple Money ManagementEstablishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, and operating expenses, while also emphasizing the importance of additional accounts like payroll, emergency funds, and others to support the unique needs of therapy practices.Get Free Business Checking Accounts with Relay: https://lets.bankwithrelay.com/craigdacy/Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl2025-02-0517 minThe Therapy Business Podcast5 Key Habits for a Successful PracticeThis episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous education, practitioners can create a balance in their professional lives while elevating their practices. • Highlighting the importance of setting clear financial and operational goals • Detailing the implementation of a cash flow management system for informed decision-making • Discussing time management techniques, including prioritization and time-blocking • Exploring strategies for nurturing client relationships through active listening • Emphasizing the need for continuous education and upgrading skill...2025-01-2908 minThe Therapy Business PodcastWhy You Aren't Closing As Many Clients As You ShouldTracking the right metrics is essential for therapy practice owners to turn inquiries into clients and ultimately serve more people effectively. We discuss the importance of a systematic approach to logging inquiries, understanding lead sources, assessing client conversion rates, and establishing a robust follow-up process. • Importance of tracking lead sources and inquiries • Understanding client preferences for better service alignment • Measuring conversion rates from leads to consultations and clients • Evaluating the effectiveness of marketing investments • Establishing a consistent follow-up process to nurture leadsGrab the prospect tracking template here. Meet with one of our...2025-01-2211 minThe Therapy Business PodcastMastering the Art of Therapy Practice Expansion with Katie MayKatie May shares her journey from solo practice to successfully managing a group practice while emphasizing the importance of strong systems, a supportive culture, and data-driven decisions. Her insights offer essential guidance for therapists looking to grow without sacrificing the quality of care or their well-being.• Transitioning challenges from solo to group practice • Importance of culture and support within teams • Utilizing systems and processes for clarity • The role of data in managing productivity and performance • Salary vs. commission: Which model works best? • Overcoming burnout and maintaining a healthy work-life balance Work wit...2025-01-1529 minThe Therapy Business PodcastBuilding a Thriving Therapy Team with Eric WilliamsThis episode emphasizes the emotional and operational aspects of transitioning from a solo therapy practice to a larger group practice. By sharing insights on delegation, developing effective systems, and clearly communicating expectations with team members, listeners are encouraged to prepare for growth while preserving their energy and sanity. • Overcoming the fear of delegation and embracing teamwork • The critical role of systems and procedures in practice expansion • Recognizing and addressing burnout and overwhelm in therapists • Understanding the importance of time management and energy allocation • Effective communication strategies with new hires and team membersGet in...2025-01-0838 min