Shows
The Therapy Business Podcast[REPLAY] Stand Out in Your Therapy Market with Ann CardenOur top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.Book a call with Ann Cardin:Acarden.com annlcarden.com Be sure to subscribe, leave a review, and share it with a practice owner that you may knowTo see if you...
2025-12-2430 minThe Therapy Business PodcastHappy Holidays From Our TeamWe step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-2202 minThe Therapy Business PodcastHow ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do NextClients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-1715 minThe Therapy Business PodcastImprove Sales With Three Simple TweaksWe share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
2025-12-0529 minThe Therapy Business PodcastHow to Motivate Your Team to Care About Your BusinessWe share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1920 minThe Therapy Business PodcastFinding Hidden Cash Inside Your PracticeWe share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1217 minThe Therapy Business PodcastHoliday Bonus Planning For Your TeamWe lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-0512 minThe Therapy Business Podcast5 Minute Financial SnapshotWe show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-2216 minThe Therapy Business PodcastLeads Down? Here's What To Do.We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-0821 minThe Therapy Business PodcastHow to Price Your ServicesSetting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses• Dividing monthly expenses by number of sessions to calculate your per-session cost• Researching competitive rates in your area while considering specializations and geographic factors• Recognizing that undervaluing services can attract less committed clients and make scaling impossible• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing• Using the perc...
2025-09-2424 minThe Therapy Business PodcastDigital Ad Strategies with Ross HerosianCraig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach...
2025-09-1132 minThe Therapy Business PodcastHow to Pay Off Debt In Your PracticeWe explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.• 60% of small businesses carry outstanding debt, with 40% having over $100,000• Credit card debt among small businesses has doubled in recent years• Reactive approaches like increasing revenue alone or cutting owner pay lead to burnout• Business cycles between "foundation years" and "growth years"...
2025-09-0418 minThe Therapy Business PodcastStop Going It Alone: Key People Who Will Transform Your PracticeEvery practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.• Marketing coach or consultant to help get more clients and improve messaging• HR consultant to ensure compliance and protect your practice once you have employees• CPA for tax compliance, business structure advice, and money-saving strategies• Bookkeeper to maintain clean financial records and take administrative tasks off your plate• Business coach to help navigate growth and scale your practice strategicallyThe investment in these prof...
2025-08-2031 minThe Therapy Business PodcastThe 3 Critical Secrets to Financial Clarity in Your Therapy PracticeFinancial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.• Understanding exactly where your money is going through a detailed financial snapshot• Setting clear financial goals and making incremental changes over 12-18 months• Implementing a cash management system like Profit First to simplify accounting• Paying yourself regular, consistent paychecks instead of taking money sporadically• Creating quarterly profit bonuses as a reward for business ownership• Building cash reserves to eliminate feast-or-famine cycles• Transitioning from working in...
2025-08-0614 minThe Therapy Business PodcastPay Yourself More: Financial Targets for Practice OwnersUnderstanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.Meet with one of our coaches*Intro/outro song credit:King Around...
2025-07-1617 minThe Therapy Business PodcastWhy Your Practice Needs a Virtual Assistant with Kate LenihanKate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching VAs with business owners• Calendar management and email are the first tasks most practice owners should delegate• Just 5 hours of VA support per week can make a significant difference in stress levels• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants• Initial 30-45 days of proper onboarding is critical for long-term success• Stop looking for a "unicorn" VA...
2025-07-0934 minThe Therapy Business PodcastGet Marketing Clarity with Ross HerosianMarketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges• Why marketing to everyone means you effectively reach no one• The importance of customer clarity in creating targeted messaging that resonates• Understanding your actual brand beyond just having a logo• Developing a strategic content plan that...
2025-07-0232 minThe Therapy Business PodcastWhy Your Budget Fails and How to Make It Stick Once and For AllMost budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments • Allow breathing room in your budget categories to accommodate unexpected expenses• Connect your budget to meaningful goals that motivate y...
2025-06-2509 minThe Therapy Business PodcastClosing Clients: Consultations That ConvertCraig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates• Rapport: Build trust and find commo...
2025-06-1126 min
TradeWinds Wavelength - a weekly shipping news showBarstad, Marinakis, Kerry, tariffs, clean fuel rules and Nottingham ForestThis week’s rundown of what is happening comes from the TradeWinds Shipowners Forum where editor-in-chief Julian Bray gets into details with Evangelos Marinakis owner of Capital Maritime & Trading, and Lars Barstad of Frontline. We also hear from Norway’s leading climate negotiator, Sveinung Oftedal, as well as Marie-Caroline Laurent of MSC Group and Andrian Dacy of JP Morgan Asset Management’s Global Transport Group. There’s also former US secretary of state John Kerry and Andrew Forest, owner and executive chair of mining giant, talking to Craig Eason on the Nor-Shipping Blue Talks stage....
2025-06-0633 minThe Therapy Business PodcastThe Summer Slump: How to Prepare and ThriveThe summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.• Summer brings disrupted routines for clients and therapists alike• Clients view summer as a natural time to pause therapy, similar to school breaks• Proactively communicate with clients about the importance of maintaining therapy consistency• Compare therapy breaks to the "summer slide" in education where progress is lost• Get clients' travel schedules in advance to minimize surprise c...
2025-06-0416 minThe Therapy Business PodcastMailbag: Answering More of Your Business QuestionsCraig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. • Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly• Consider both personal income requirements and business overhead when establishing fee structures• Some potential clients will be deterred by higher rates, but those seeking quality care who find the right fit will often prioritize value over price• Implement a limited sliding scale with clear parameters if you want to serve cli...
2025-05-2118 minThe Therapy Business PodcastPsychology Today Profile Mistakes You Might Be MakingPsychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.• Avoiding bland, unprofessional photos that fail to showcase personality and build trust• Creating short, engaging videos to establish connection before the first contact• Leading with client pain points rather than credentials or professional background • Using "you" language instead of "I" language throughout your profile content• Breaking text into d...
2025-05-1421 minThe Therapy Business PodcastUnexpected Tax Bills: What to Do Now and How to Prevent Future ShocksUnexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS• Take what you owed this year, divide it across remaining months, and increase withholdings accordingly• Consider life events that may have affected your taxes (marriage, children leaving home, new income sources)•...
2025-05-0713 minThe Therapy Business PodcastLevel Up Your Finances with Justin BennettFinancial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management• After paying off $100,000 in debt, Justin has spent 15 years as a financial coach helping clients repay over $10 million in debt• The Financial Freedom Pyramid consists of five levels: awareness, knowledge, commitment, momentum, and freedom• Most people get stuck between knowledge and commitment, entering a cycle of...
2025-04-3028 minThe Therapy Business PodcastBreaking the Paycheck to Paycheck CycleFinancial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.• Money is emotional—it's our family, home, and to some extent, our identity• Financial stress manifests as sleep loss, mental disconnection, and constant anxiety even when physically present with loved ones• Making more money doesn't automatically solve financial...
2025-04-2319 min