Shows
The Therapy Business PodcastMailbag: Answering Your QuestionsWe answer three big questions practice owners keep asking: how to reward teams when margins feel tight, where the best referrals come from, and the single financial move that protects profit you can actually spend. Practical, simple steps you can apply today without guesswork.• profit-sharing that flexes with real results• session incentives tied to clear thresholds• training, flexibility, and perks that staff value• referral partners for PTs and mental health• how to build two-way referral relationships• the one habit: bank profit first every depositBe sure to subscribe, leave a review, and...
2026-02-0415 minThe Therapy Business PodcastMy Wins (and Losses) from 2025We pull back the curtain on a year of tight cash, hard cuts, and better systems that led to healthier margins and faster growth. We share what broke, what we fixed, and the habits that keep profit steady as we serve more practices.• losing a key team member and redistributing work• profit squeeze from upfront payments and payroll timing• creating a drip account to match cash to delivery• migrating CRM to ActiveCampaign and automations• rebuilding the sales process to double close rates• cutting operating expenses by 20% to stabilize margin• paying off credit cards a...
2026-01-2821 minThe Therapy Business PodcastWhen Growth Can Wait: Stop Trying to Grow Your PracticeWe challenge the grow-at-all-costs mindset and show how therapy practices thrive by alternating intentional foundational seasons with focused growth seasons. Clear money systems, cash reserves, pricing, and processes turn revenue into real freedom instead of burnout.• defining foundational and growth seasons• when taking new clients harms cash flow• using Profit First and clean bookkeeping• building a three-month operating reserve• choosing one top priority at a time• systems that speed billing and follow-up• CRM and onboarding upgrades for scale• pricing, reimbursement realities and overhead• sales conversion and lead nurturing• hiring plans and the...
2026-01-2117 minThe Therapy Business PodcastAre You Ready to Hire Your First Therapist?We walk through a clear framework to know when your practice is ready to hire, from demand signals and admin bottlenecks to space constraints, lead flow, and pay structures. We share hard-won lessons so you can hire with confidence without risking your cash flow.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-01-1421 minThe Therapy Business PodcastNo-Numbers Goal SettingWe share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2026-01-0721 minThe Therapy Business Podcast[REPLAY] Closing Clients: Consultations That ConvertOur 2nd most downloaded episode in 2025 is all about closing more sales. We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-3126 minThe Therapy Business Podcast[REPLAY] Stand Out in Your Therapy Market with Ann CardenOur top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.Book a call with Ann Cardin:Acarden.com annlcarden.com Be sure to subscribe, leave a review, and share it with a practice owner that you may knowTo see if you...
2025-12-2430 minThe Therapy Business PodcastHappy Holidays From Our TeamWe step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-2202 minThe Therapy Business PodcastHow ACA Tax Credit Expiration Could Hit Therapy Practices And What To Do NextClients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-12-1715 minThe Therapy Business PodcastImprove Sales With Three Simple TweaksWe share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school.
2025-12-0529 minThe Therapy Business PodcastHow to Motivate Your Team to Care About Your BusinessWe share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1920 minThe Therapy Business PodcastFinding Hidden Cash Inside Your PracticeWe share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-1217 minThe Therapy Business PodcastHoliday Bonus Planning For Your TeamWe lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-11-0512 minThe Therapy Business Podcast5 Minute Financial SnapshotWe show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-2216 minThe Therapy Business PodcastLeads Down? Here's What To Do.We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.Meet with one of our coaches*Intro/outro song credit:King Around Here by Alex Grohl
2025-10-0821 minThe Therapy Business PodcastHow to Price Your ServicesSetting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses• Dividing monthly expenses by number of sessions to calculate your per-session cost• Researching competitive rates in your area while considering specializations and geographic factors• Recognizing that undervaluing services can attract less committed clients and make scaling impossible• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing• Using the perc...
2025-09-2424 minThe Therapy Business PodcastDigital Ad Strategies with Ross HerosianCraig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success. Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.Our Profit Coaching program is enrolling new practices now. We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach...
2025-09-1132 minThe Therapy Business PodcastHow to Pay Off Debt In Your PracticeWe explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.• 60% of small businesses carry outstanding debt, with 40% having over $100,000• Credit card debt among small businesses has doubled in recent years• Reactive approaches like increasing revenue alone or cutting owner pay lead to burnout• Business cycles between "foundation years" and "growth years"...
2025-09-0418 minThe Therapy Business PodcastStop Going It Alone: Key People Who Will Transform Your PracticeEvery practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.• Marketing coach or consultant to help get more clients and improve messaging• HR consultant to ensure compliance and protect your practice once you have employees• CPA for tax compliance, business structure advice, and money-saving strategies• Bookkeeper to maintain clean financial records and take administrative tasks off your plate• Business coach to help navigate growth and scale your practice strategicallyThe investment in these prof...
2025-08-2031 minThe Therapy Business PodcastThe 3 Critical Secrets to Financial Clarity in Your Therapy PracticeFinancial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.• Understanding exactly where your money is going through a detailed financial snapshot• Setting clear financial goals and making incremental changes over 12-18 months• Implementing a cash management system like Profit First to simplify accounting• Paying yourself regular, consistent paychecks instead of taking money sporadically• Creating quarterly profit bonuses as a reward for business ownership• Building cash reserves to eliminate feast-or-famine cycles• Transitioning from working in...
2025-08-0614 minThe Therapy Business PodcastPay Yourself More: Financial Targets for Practice OwnersUnderstanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.Meet with one of our coaches*Intro/outro song credit:King Around...
2025-07-1617 minThe Therapy Business PodcastWhy Your Practice Needs a Virtual Assistant with Kate LenihanKate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.• More than 95% success rate in matching VAs with business owners• Calendar management and email are the first tasks most practice owners should delegate• Just 5 hours of VA support per week can make a significant difference in stress levels• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants• Initial 30-45 days of proper onboarding is critical for long-term success• Stop looking for a "unicorn" VA...
2025-07-0934 minThe Therapy Business PodcastGet Marketing Clarity with Ross HerosianMarketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges• Why marketing to everyone means you effectively reach no one• The importance of customer clarity in creating targeted messaging that resonates• Understanding your actual brand beyond just having a logo• Developing a strategic content plan that...
2025-07-0232 minThe Therapy Business PodcastWhy Your Budget Fails and How to Make It Stick Once and For AllMost budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments • Allow breathing room in your budget categories to accommodate unexpected expenses• Connect your budget to meaningful goals that motivate y...
2025-06-2509 minThe Therapy Business PodcastClosing Clients: Consultations That ConvertCraig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates• Rapport: Build trust and find commo...
2025-06-1126 min