Shows
No More MondaysThinking of Starting a Business in the New Year? Listen In!The modern American work week can be brutal. Not only are you expected to work long hours for less and less pay, but the benefits aren't always beneficial, and the so-called "vacation time" doesn't stretch nearly far enough. The American Dream just isn't what it used to be... Like so many of us, Craig Severinsen was stuck in the above work rut, and he decided to do something about it: he founded the Built to Scale Framework, a system for growing your business, putting in place systems so that businesses can grow and scale beyond what the...
2022-12-2849 minNo More Mondays6 Steps to Entrepreneurial SuccessThe modern American work week can be brutal. Not only are you expected to work long hours for less and less pay, but the benefits aren't always beneficial, and the so-called "vacation time" doesn't stretch nearly far enough. The American Dream just isn't what it used to be... Like so many of us, Craig Severinsen was stuck in the above work rut, and he decided to do something about it: he founded the Built to Scale Framework, a system for growing your business, putting in place systems so that businesses can grow and scale beyond what the...
2022-09-0750 min
Silent Strength with Invisible WarriorsEpisode 100: Nancy Bechar Counts Down The Top Ten Episodes Of The ShowWelcome to 2022!! We are so excited to have you here with us for this exciting episode. This is episode 100 and we are counting down the top ten episodes of the show. Below is a list of the episodes from #10 to #1.
#10 - I Don't Need No Stinkin' Strategies, Do I? w/ Nancy Becher
#9 - EP17 - Do Your Best W/ Randi Lincoln
#8 - EP31 Know Your Client Know Yourself W/ Barbra Portzline
#7 - EP49 - Step-By-Step Roadmap To Business Growth W/ Paul Maskill
#6 - EP58 -The Systems That Help You Gro...
2022-01-0832 min
Built to ScaleEp13 Angus Nelson - How to Get Out of Your Company's WayWelcome to Episode 13!
I'm really excited because we have Angus Nelson on the show from Evolve Men Coaching.
I first ran into Angus at an event and when I heard him speak, it just gave me goosebumps. I knew that his content was life-changing, so I wanted to make sure I brought it here to you.
He shares so many great insights that I could not even pack them into a summary, but I want you to look out for at least three things:
Learning lessons from his own life and...
2021-10-1844 min
Built to ScaleEp12 Gary J Nix - How to Develop Your Brand StrategyEpisode 12 is here and I'm really excited!
We are with my friend, Gary J. Nix, and he runs a company called The Brandarchist.
What I really love about the subject of branding and finding your voice is that this is how you start putting your sales and your marketing on "easy mode". When we first start our businesses, it's this weird thing where we don't want to stand out because we're human, right?
So, typically most people build kind of vanilla businesses. But, as you gain more confidence and as your...
2021-10-1234 min
Built to ScaleEp11 Erin Pennings - Clarity is Critical for Gaining TractionWhat's up everybody and welcome to Episode 11!
We are talking with Erin Pennings of CopySnacks. This is a really fun episode where I asked her some questions that kind of made her pause and think. And the answers to these questions make a really big difference to your business. Every entrepreneur should know the answers to these questions, by the way.
I love how she stopped and really thought about them, and I love the answers she gave. So, as we go through this, I want you to put yourself in her...
2021-10-0536 min
Built to ScaleEp10 Troy Sandidge - Strategies for Leadership and Business GrowthWhat is up everybody and welcome to Episode 10!
I'm really excited about this episode because we've got Troy Sandidge on here, and he runs a business called Strategy Hackers.
Troy and I met at an event called Social Media Lima, 2021, where we were both speakers. We just really hit it off, and it turned out that he had been following me for a while on social media and I had been following him for a while on social media. So, we had this mutual fanboy moment where we were meeting somebody that we'd...
2021-09-2834 min
Built to ScaleEp9 Becky Jolly - Humor, Critical Coaching, and the Power of FunnelsWhat's up everybody this is Episode 9!
Today, we're talking with my friend, Becky Jolly. Becky lives at the intersection of social media and funnels. That gives her a really unique perspective on business. She drops a ton of value here and I'm really excited to share it with you.
There are three things, in particular, I think you want to look out for:
Using humor in your marketing and how that can really help you stand out from the crowd. So many people are afraid to use humor. But, if...
2021-09-2039 min
Built to ScaleEp8 Geoff Kullman - The Power of Building a Relationship with Your AudienceWhat's up everybody and welcome to episode eight!
In this episode, we're speaking with Geoff Kullman, who is a fantastic copywriter and storyteller who works with really high-end clients - experts in their fields.
We talked about how he's growing his business and I think you're going to be really impressed by what we cover. I want you to look out for a few things:
Geoff talks about his number one marketing platform for growing his own business and attracting clients. I think it's going to surprise you what that platform is.
...
2021-09-1429 min
Built to ScaleEp7 Kelly Wittman - Ease the Pressure In Your BusinessWelcome to episode seven!
Today, we're talking with Kelly Wittman. I'm really excited about this conversation because Kelly gets real about some issues that really affect a lot of us when we're trying to grow our business.
So here are a few things to look out for:
The importance of dropping something that you feel like you should be doing, but maybe isn't serving your business. There's a lot of pressure in our space to do certain things. Maybe you shouldn't be doing all of them. She shares an experience...
2021-09-0733 min
Built to ScaleEp6 Brittany Dixon - Systems as Self-care for Your BusinessWelcome to Episode Six of Built to Scale!
So, I'm super excited about this one because we're talking to my friend, Brittany Dixon. She runs a company called Brittany and Co. She's also the host of the podcast, Process for Profit.
What I love about Brittany is that she's all about systems and processes, which is how you go from owning your job, to actually being the CEO of a business, having a team work for you, and being able to have that freedom that we all wanted when we started our business.
2021-08-3129 min
Built to ScaleEp5 Selah Shepherd - Scaling with Elite ClientsThis is episode number five!
I'm really excited about this content because today we talk with a really good friend of mine, Selah Shepherd who runs SMStrategies, a Facebook ads agency. They work with high-level e-commerce brands.
What I love about Selah, and what I think you're going to find really interesting is that she has built this cohesive life out of two very different elements that most people don't think would go together.
She is a competitive horse rider and she runs a successful, thriving Facebook ads agency! Those two things...
2021-08-2431 min
Built to ScaleEp4 Suzanne Doyle-Ingram - How a Book Can Grow Your BusinessWelcome to Episode 4!
Today, we've got Suzanne Doyle-Ingram from Prominence Publishing. She is a great friend of mine and also happens to be a client.
What I love about Suzanne is that she not only helps people write and publish their books, but she's actually trying to change her industry. Instead of just helping people write a book and then focus on selling that book (which isn't very profitable), she's actually trying to help people write a book and then teach them how to leverage that book to grow a business.
...
2021-08-1635 min
Built to ScaleEp3 Alesia Galati - Charging What You're WorthWelcome to Episode 3!
Today, we're talking to Alesia Galati, from Galati Media. She runs a full-service podcast agency.
Now, what's really cool about her is that unlike a lot of like podcast people right now who are just coaches, telling you how to run a podcast, she actually has a full-service agency. So, she's got a team. She's got people helping her. She helps you launch, create, and maintain your podcast.
So, it's a different angle on a really hot tool right now. What we talked about and...
2021-08-0841 min
Built to ScaleEp2 Ashlee Berghoff - How to Have a Life and a BusinessWelcome to Episode 2 of Built to Scale.
Today, we're talking with Ashlee Berghoff. She runs a business called A Squared Online. She helps people implement the systems they need to go from being just themselves like a freelancer to a pro running a thriving business being the leader/CEO.
This episode is full of great stuff. A couple things for you to look out for:
The mindset-shifts and challenges that come from building a team. We get really serious and both share some stuff about the insecurities of building a team...
2021-08-0829 min
Built to ScaleEp1 Matt Hall - Starting a Business to ThriveWelcome to Episode 1!
Today, we're talking to Matt Hall who happens to be a current client of mine and he runs a business called Common People. They make conversion-focused websites for copywriters.
He's a great guy. And here are some things you're going to want to look out for:
I think the whole theme of this conversation is about taking control of your destiny, and building a life and business by design. So that is a huge theme during this conversation.
He talks a lot about starting with the goal...
2021-08-0729 min
Built to ScaleEp0 - Launching Built to ScaleWelcome to the first episode of Built to Scale. I'm really glad you're here.
Why another podcast? Why another show about business?
What I really want to accomplish here is having real conversations with people. And I want to give you something that's both entertaining and valuable in terms of knowing that people are going through the same thing you're going through; that they're facing those problems, that they're overcoming them. So that you feel empowered. You feel pumped up. So that you're able to go and accomplish really...
2021-08-0707 min
Entrepreneur ConundrumEC 50 : Craig Severinsen - Bright Works TrainingVirginia: Was it uphill, like head above water type of thing, or did you have to tread a whole bunch first? (2:45)Virginia: So what do you like most about the work that you do? (3:05)Virginia: Balance is key. Hey. Is there some common mistakes that you're seeing entrepreneurs make? (4:02)Virginia: Are there any techniques that you wish they knew more about? Like going along with that? (5:01)Virginia: How do you get in front of them. So how does your ideal clients find you? (8:05)Virginia: How would those goals, like, how has th...
2021-03-0816 min
Strategy & ActionEp20 Craig Severinsen - Being a Great Leader to Be Great at SalesToday on the show, Strategy + Action = Being Great at Sales Means Being a Great Leader
Craig Severinsen is an incredible business coach who guides his clients on how to sell higher-ticket packages and do it from a place of confidence.
He shows them how to go from being a service provider to being a business resource to their clients.
Johnathan and I dig deep with Craig on the importance of showing up as a leader in your industry in order to truly serve your clients.
We cover that and a flood o...
2021-03-0538 min
The Marketing MatrixTMM 67: The Truth About The Power Of Organic Marketing with Craig SeverinsenOrganic marketing on Facebook and LinkedIn can get you to 6-figures in 90 days for your service-based business.Many entrepreneurs dream of hitting 100K in one year—but how about in 3 months? In Episode 67 of the Marketing Matrix Podcast, Craig Severinsen of Bright Works PR and Marketing shared how to use organic marketing strategies on social media, charge premium rates, and recognize some truths about choosing the entrepreneurial path. After listening, you’ll have his 3-step framework to make six figures in as little as 90 days.EPISODE LINKS:Website: http://www.brightworkspr.com/
2020-08-1233 min
The Marketing MatrixTMM 66: Learn This Powerful Tool To Produce 6-Figures In Any Business with Craig SeverinsenOrganic marketing strategies on social media generate leads - and YES, direct outreach works!How would you like a simple 3-step process to follow in order to generate leads on Facebook or LinkedIn? EPISODE LINKS:Website: http://www.brightworkspr.com/LinkedIn: https://www.linkedin.com/in/craigseverinsen/Facebook: https://www.facebook.com/craig.severinsen.9THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST!To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing M...
2020-08-1011 min
Silent Strength with Invisible WarriorsEpisode 32: Keep It Simple with Craig SeverinsenKeep it simple and focus on what matters. Don't let yourself be overwhelmed.
- Confucius
When we start a business we want to tell everyone what we do and let them know that they need to buy our product or service. It is exciting and we bounce around shouting it from the rooftop. I can’t tell you the number of times I’ve been hit up from someone I’ve never heard of telling me that I REALLY need to buy what they are selling. They don’t know me, they don’t know what I buy...
2019-09-2649 min
Amplify Your ImpactAYI #10: Get Paid What You Want With This Mind ShiftIn this episode you'll learn:
How Craig left his corporate job to make a living helping entrepreneurs get clients
How to use Social Media Direct outreach to get consistent clients
How to charge more money for your product/service
Timestamp:
1:15 - Craig's Origin Story
4:12 - Making the transition
5:10 - Learned the skill he now teaches others
5:56 - Social Media Direct Outreach (SMeDO)
7:25 - Smart businesses do this
8:25 - Facebook and LinkedIn
9:40 - The right way to network with people
11:55 - Stop undervaluing yourself
12:40 - Wide vs. Deep
14:55...
2019-07-2327 min
Medici Member Sessions & Knowledge ShareCraig Severinsen on being Great!BrightWorksPR.com helps solo-entrepreneur PR Firms get more clients. Craig’s expanding foundation of services really helps all kinds of businesses grow with the purpose of growing strong families. Listen in, help others, & SHARE.... that’s what we really love to do.
2018-04-2408 min
Medici Marketplace“NO PET PEEVES” Marketing Insights w Craig Severinsen of BrightWorksPR"LAND MORE CLIENTS FASTER THAN YOU THINK POSSIBLE". That's Craig's company slogan. He shares excellent marketing insight and tips that can help yours and visit Craig's company website: http://www.brightworkspr.comBuild your collaborative business and thrive. Recorded with pride for Medici Marketplace in the USA. Medici Marketplace, The Un-Agency, is a working community of over 30 Member Businesses, each with their individual marketing expertise. Find out more about Craig Severinsen at www.MediciMarketplace.com #MarketingInsights#BrightWorksPR#StrategicConsulting#Marketing#Medici#MediaSpace#Marketplace#Community#CoreValues#FameInYourDatabase
2018-04-2411 min