Shows
Sly AgenciesHow Creatably Built Billion-View Campaigns by Breaking Every Rule in AdvertisingIn this episode of the Sly Agencies podcast, host Andrew Nazarian sits down with Damian Dayton, Chief Creative Officer and Co-Founder of Creatably, the agency behind some of the internet’s most viral, laugh-out-loud, and performance-driven long-form ads.Damian shares how Creatably rejected the short-form trend and instead mastered the art of 3-5 minute comedic storytelling—designed not just to entertain but to convert. We unpack their creative process, why they refuse to pitch ideas the traditional way, and how “framework over formula” has helped generate over 1 billion views and more than $250 million in sales for brands like Tru...2025-04-1656 min
Totally Radvertising PodcastDesigning Products That Market Themselves | Tracy Smith, STM GoodsIn this episode of Totally Radvertising, Dallin and Damian sit down with Tracy Smith, Chief Brand Officer at STM Goods, to discuss how innovative product development can serve as a marketing strategy. Tracy shares how STM Goods stands out in the crowded accessories market with their "smarter than most" approach, focusing on engineering solutions that solve genuine customer problems. The conversation explores how product innovation becomes marketing, the importance of designing distinctive brand elements into products themselves, and why marketing should always start at the product level. They also analyze a GMC Hummer EV commercial, discussing what makes advertising effective...2025-04-1055 minTotally Radvertising PodcastBuilding a Performance Brand with Creative Vision | Ben Perkins, &CollarOn this episode of Totally Radvertising, Damian and Dale sit down with Ben Perkins, founder of &Collar, who transformed dress shirts with performance fabric technology. Ben shares his entrepreneurial journey from a $300K company to over $50 million in revenue, discussing how creative marketing played a crucial role in that growth. They analyze advertising strategies from UGC to high-production commercials, and why some creative assets are still performing five years later. The conversation explores how &Collar navigated the challenges of COVID when dress shirts weren't in demand, the brand's discovery that 45% of purchasers are women despite the product being for men...2025-03-2834 minTotally Radvertising PodcastSmart Bets in Performance Marketing | Zack Litwack, Fourth QuarterOn this episode of the Totally Radvertising Podcast, Damian and Dale are joined by Zack Litwack, founder of Fourth Quarter. Zack shares insights from his unique business model of investing in promising startups while driving their growth through data-driven performance marketing. The conversation explores how Fourth Quarter uses their "high tempo testing" methodology and ICE (impact, confidence, ease) scoring framework to prioritize marketing experiments for maximum ROI. They discuss the balance between creative impact and testing efficiency, the power of memorable jingles, and why YouTube is increasingly outperforming Meta platforms. Whether you're an early-stage founder looking for growth signals...2025-03-2049 minTotally Radvertising PodcastCreating a Brand That Sticks | Colby Bauer, ThreadCo-founder and CEO of Thread, Colby Bauer, joins Damian and Dallin on this episode of Totally Radvertising to chat about the real hustle behind building a brand from the ground up. Colby shares the marketing strategies they used in Thread's early days to establish their reputation and how those strategies have evolved over time. Brands often face challenges when creating campaigns, especially around maintaining brand voice, and Colby discusses the power of expanding brand identity. Tune in to learn more about the creative decisions that have driven Thread's success! 2:23 Ad critique and advice18:51 Advertise like y...2025-03-1349 minTotally Radvertising PodcastBalancing Humor, Product, and Sales | Nicolas Alayo-Matos, True ClassicNicolas Alayo-Matos, who is the commercial video director from True Classic, joins Damian and Dallin for this insightful episode of Totally Radvertising. They ask Nicolas about his most rewarding campaigns and how he overcomes the challenge of striking the right balance between entertainment and sales when creating engaging content. They also talk about the risk associated with creative choices and how to keep product messaging and humor in sync. Nicolas shares how True Classic is leveling up its brand in the coming year and tactics he uses to track campaign performance. Tune in to learn more about omnichannel marketing...2025-03-0658 minTotally Radvertising PodcastMake a Lasting Impact with Better Creative | Trevor Crump, BestieOn this episode of Totally Radvertising, Dallin and Damian sit down with Trevor Crump, who is the co-founder of Bestie Media. Trevor shares his journey and creative breakthroughs, including his most successful campaigns. They talk about how a limited budget can spark innovative solutions, challenging the idea that bigger budgets always lead to better creative. They also discuss current trends in advertising, the importance of organic content, and how a well-crafted ad can "haunt" a consumer's mind long after they've seen it. Tune in to learn more about standing out in your market and making a lasting impact on...2025-02-271h 01Totally Radvertising PodcastThe Power of Creative Investment | with Alex Mospanyuk, LuminousOn this episode of Totally Radvertising, Dallin and Damian are joined by Alex Mospanyuk, the head of marketing at Luminous. Tune in as Alex shares her insights on how working for a company that truly values investing in creative efforts can make all the difference in marketing success. They discuss the challenge of producing engaging content that resonates with audiences, versus creating uninspiring filler material in an oversaturated market. Alex also offers valuable advice for founders looking to discover their brand's voice and connect with their audience. Plus, they explore Alex's creative process at Luminous and how they measure...2025-02-2039 minTotally Radvertising PodcastThe Most Radvertising Commercials Super Bowl LIXEXTRA EPISODE!Damian and Dallin break down the best and worst Super Bowl LIX commercials! They discuss how brands leveraged humor, nostalgia, and emotional storytelling to capture audience attention, and whether these ads truly delivered or missed the mark. They also analyze the creative trends shaping this year's ads, the role of big-budget productions versus simple, effective storytelling, and which brands stood out the most. From unexpected celebrity cameos to viral moments, they dive into what made these commercials memorable and what marketers can learn from them.Tune in for an insightful and entertaining critique of...2025-02-1440 minTotally Radvertising PodcastEarn Your Audience’s Attention | How to Use Emotion in Advertising With A. Todd SmithDallin and Damian are joined by A. Todd Smith from Gabb Wireless on this episode of the Totally Radvertising Podcast. The trio talks about how laughter is one of the greatest tools in advertising for disarming your audience and creating a connection that opens the door for other emotions. Todd shares how getting your team to laugh during every step of the creative process can translate into a more engaging and fun commercial. You have to earn every second of your audience's attention in advertising and they share tips on doing just that by balancing time, storytelling, and emotion...2025-02-1340 minTotally Radvertising PodcastDrive Sales Using Humor | Ryan Bartlett of True ClassicDamian and Dallin are joined by Ryan Bartlett of True Classic. They talk about how Ryan and his team successfully merge humor with men's fashion as a marketing tool, and how they found the perfect blend to boost branding. Post-purchase surveys have been one of the most valuable assets for Ryan to gain insights on his consumers and their purchase trends, and they discuss why these are so helpful for driving marketing efforts. They talk about creating memories that live rent-free in potential customer's minds through creative content. They also explain how data is extremely valuable to those looking...2025-02-0654 minTotally Radvertising PodcastTell a Different Story | Johnathan & Michelle, Cofounders of Manly BandsOn this episode of the Totally Radvertising Podcast, hosts Damian and Dallin sit down with Johnathan Ruggiero and Michelle Luchese, cofounders of Manly Bands. With backgrounds in entertainment, Johnathan and Michelle discuss how their creative storytelling approach sets their jewelry brand apart. They talk about overcoming creative fatigue and experimenting with fresh advertising strategies that appeal to their ideal audience. They share their creative journey from starting with stock photography to building their own creative studio where golden campaigns take shape. Tune in to learn more about creative advertising and telling your unique brand story.2025-01-3041 minTotally Radvertising PodcastWhy B2B Needs BETTER Creative | Jared Ward, Founder & CEO of LuminousOn this episode of the Totally Radvertising Podcast, Damian and Dallin sit down with Jared Ward, the founder and CEO of Luminous, who have seen 3X growth this year. Jared talks about his decision to invest in content creation for his company and why that's atypical in the B2B world. They dive into tactics Jared's team uses to massively increase Luminous' online presence, including posting clipped podcast content on YouTube and LinkedIn. They answer the question of whether or not paid advertising works for B2B companies and explain how it can actually be the key to success...2025-01-2350 min
Totally Radvertising PodcastHow to Make Your Brand Unforgettable | Jay Davis, CEO & Founder of Pillow CubeOn this episode of the Totally Radvertising Podcast, Damian and Dallin are joined by Jay Davis, the founder and CEO of Pillow Cube. Jay shares his entrepreneurial journey and how his experiences drive his work as a founder and investor today. They talk about creating viral videos that attract customers by organically putting brands on the map. The trio also dissect a product ad and provide valuable, expert insights on what they would do to refine the advertising strategy. If you're looking to learn more about marketing to make the masses pay attention, this episode is a must-listen. Tune...2025-01-1643 minTotally Radvertising PodcastTotally Radvertising!Welcome to the Totally Radvertising Podcast, where we dive into the art and strategy behind creative advertising. Tune in each week as we sit down with some of the brightest minds in the industry: founders, CEOs, writers, directors, and creatives from the fastest-growing brands on the internet. Together, we explore the most innovative and bold decisions that made the biggest impact on their brand's success. From dissecting ads to analyzing what worked (and what didn't), we offer some of the best conversations on the creative process behind today's most memorable campaigns. Tune in to learn more about what's driving the...2025-01-1601 min
The Unstoppable Marketer®EP. 98 Unlocking Your Brand's Creativity with Damian DaytonWe're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control...2024-08-2749 min
OPS UnfilteredHow to Scale From $3 Million to $30 Million (These Mistakes Will Break Your Brand)Wondering what separates a $10 million e-commerce store from a $100 million powerhouse? E-commerce marketing guru Damian Dayton, CEO of Creatably, shares his secrets to success in our interview. He stresses the importance of strong marketing leadership, especially for companies nearing that growth milestone. He shares his insights into the power of engaging content and commercials that build brand loyalty and recognition.In this episode of OPS Unfiltered, get a peek behind the curtain at the world of commercial editing and fresh marketing insights. Discover Damian's journey as he discusses the shift from operational focus to creative marketing, using...2024-05-0854 min
worldie unboxedThe Founders Edition: Jay Davis - Cold Case Ice CreamAaron and Brandan sit down with Jay Davis the founder of Cold Case Ice Cream, Creatably, Pillow Cube, and a number of other successful ventures. The trio discuss how Jay got started in entrepreneurship, why the ice cream industry is ripe for disruption, the inspiration behind Creatably, and how startups with small budgets can harness the power of video. Brandan and Aaron then recap the conversation with Jay and discuss some of their key takeaways.
Join the worldie community at worldiebrand.com to get the latest updates about what the founders are up to and what to...2024-04-241h 09
Retention ChroniclesHow to start an ecommerce brand and what strategy to focus on with Jay Davis (Founder of Pillow Cube, Cold Case Ice Cream, & Creatably)Jay Davis, Founder of Pillow Cube, Cold Case Ice Cream, & Creatably, joins Retention Chronicles to discuss where to start when founding an ecommerce brand.
Jay has had a vast background in marketing and he focuses on one thing - what’s not going to change in 10 years, and how he can focus on that.
Jay and Mariah talk about how easy it is to get caught up in marketing trends even if they might not be the best thing for your business. Making the (wrongful) assumption that traditional marketing of...2024-04-0147 min
Brand, Sweat, & TearsEpisode 11 : Nicole Tanner - SwigNicole Tanner is a humble, talented, driven, friendly, optimistic entrepreneur and creator. She created a movement with her drive-thru drink shop, Swig, and popularized a phrase with the "dirty" soda. Many competitors have attempted to replicate her model, but Swig continues to grow and thrive centered on Nicole's relentless focus on quality, customer service, and the sweetest combinations of drinks for all ages. While it hasn't always been smooth sailing, Nicole has found the right partners and the right combinations of mix-ins to help her dream grow well beyond her first store in sunny St. George, Utah. This episode was...2023-10-271h 42
Brand, Sweat, & TearsEpisode 10 : Drew Manning - Fit2Fat2FitDrew Manning started Fit2Fat2Fit over 10 years ago in order to help people who have struggled with their weight, nutrition, self-esteem, and mental health achieve a healthier, happier lifestyle. In order to gain more empathy for his clients he gained 75 lbs in 6 months, then lost that 75 lbs in the following 6 months. He documented his journey and shared it with the world. This unique and amazing transformation process caught national media attention, and helped him catapult his training programs into the spotlight. A few years ago, he did it again! This time with the help of social media he tracked...2023-10-111h 10
Brand, Sweat, & TearsEpisode 9 : AJ Brau - WanderAJ Brau is an amazing entrepreneur and creator who started taking apart electronics at the age of 8, started coding and creating in the digital world at the age of 12, and built her first app at the age of 14. This digital wunderkind is now the CEO and Founder of Wander (www.wandermaps.com) - an app that has detailed maps of popular tourist destinations and parks that help travelers navigate and appreciate all that these amazing locations have to offer. Other maps get you there - Wander helps you navigate the details of the actual location, even if you don't have...2023-10-051h 03
Silicon Slopes | The Entrepreneur Capital of the WorldDisrupting the Startup Scene | Jay Davis, Founder of CreatablyOn this episode of the Silicon Slopes Podcast, Clint meets with Jay Davis who is the Founder of Cold Case Ice Cream and Creatably, and is an investor in Utah business. He walks Clint through his entrepreneurial journey, starting with ice cream and uniquely-shaped pillows. They discuss Jay's approach to growing companies, especially in raising money, and how this approach has helped him to follow his passion. Jay mentions the infamous "pillow politics" and how companies would be wise to stay out of politics, especially when you are trying to sell a product and keep the masses in love with...2023-08-111h 16
Brand, Sweat, & TearsEpisode 4 : Jay Davis - PillowCubeJay Davis is the founder and CEO of Creatably, a creative video advertising agency that makes some of the best long-form humorous advertising videos on the interwebs. Jay also invented a square pillow and founded the company Pillow Cube which is experiencing explosive growth. Jay didn't stop there, however, as he also purchased the Stair Slide and Boulder Play companies and product lines and is turning them both into household names as well. Jay is a brilliant entrepreneur and has deep experience in nearly every area of ecommerce. It was a pleasure to hear the origin story of both Creatably...2023-08-111h 24
Business NinjasUsing Video Marketing to Drive Rapid Growth | Business Ninjas: WriteForMe and CreatablyJoin our resident Business Ninja Max and Damian Dayton, Chief Creative Officer at Creatably. In this episode, they talk about how Creatably uses video marketing to help businesses scale, how humor helps in engagement, and making content for the “internet generation”.Creatably uses video to help scale your business and scale it FAST. Their videos have driven over 100 million dollars in revenue for their clients. Creatably takes brands from creation to category king in just a few short years. They create campaigns that drive brand awareness for major brands and maximize profitability. Learn more: https://www...2023-08-0237 min
Brand, Sweat, & TearsEpisode 1 : Jamie Parker - SMMT OutdoorJamie and Michele Parker founded SMMT Outdoor after years of product leadership stints at Nike and Jaybird. Building on inspiration from his youth, Jamie wanted to build a mountain + marine tote bag that is both beautiful and functional. Jamie has brought an exceptional new product to life! SMMT's mantra is "what comes after is earned" and Jamie and Michele are building a new outdoor brand with a clear purpose and a bright future.SMMT Outdoor: www.smmtoutdoor.comShow sponsorsGreystoke Networks: www.graystokenetworks.com(Get your own podcast fully managed, including...2023-07-261h 08
Scroll SessionsJay Davis - Viral Marketing, Growing a Creative Agency & Starting Pillow Cube - Episode #5Welcome to the latest episode of Scroll Sessions! In this episode, we had the pleasure of interviewing an innovative entrepreneur who has made a name for himself in the world of disruptive startups.Our guest is Jay Davis the Founder and CEO of Pillow Cube, a company that is revolutionizing the way people sleep. He is also the Founder of Creatably, a creative agency that specializes in providing explosive growth to disruptive startups.Jay shared his insights on viral marketing and provided valuable tips on how to make your content go viral. He also spoke...2023-04-061h 06
Return on CharacterCharacter and integrity in leadership is crucial for successful venturesGet to know Jay, the founder and CEO of Pillow Cube and Creatably, in this exclusive interview. With a track record of nearly 20 billion impressions and over 3 billion views, Jay is a leading expert in viral marketing. In this video, he shares his journey as an entrepreneur, investor, and father of four. Plus, learn how his marketing agency, Creatably, has helped clients like Kizik, Gabb Wireless, Owlet, and Thread Wallets achieve explosive growth. And don't miss the story of Pillow Cube, Jay's product company that has quickly become one...2023-01-1135 min
The Driven Entrepreneur with Matt BrauningPillowcube Founder Jay Davis on Finding Your Entrepreneur Sweet SpotEP #311 -This week on the podcast, I'm joined by Jay Davis, Owner at stairslide, Founder/CEO at Pillow Cube, and Founder of Creatably as we discuss Finding Your Entrepreneur Sweet Spot!
Jay Davis was born at a very young age in Utah. When he was 3 years old, his family made the decision to move to Chicago, then eventually found his way to Highlands Ranch, Colorado. After some more growing up, Jay graduated from BYU with a BS in Business Management and Entrepreneurship in 2008. Jay’s first job after BYU was managing business and product development for Vivint. Bu...2022-09-1643 min
The Nitty Gritty ShowPillow Cube, with Jay Davis and Will Beck, Ep 134Jay Davis knows entrepreneurship. Today he joins us to discuss his career path and how he built Creatably, a marketing agency specializing in creating viral content to launch businesses. One of his own projects benefited from Creatably's marketing power and developed into the famous Pillow Cube. Check it out.
2022-05-161h 22
Business Leader's HandbookTying Your Identity to Success | Levi LindsayToday I talk to Levi Lindsay, Co-Founder at we.are.mind., VP of Content Marketing at Kizik, and Creative Consultant at Creatably. We discuss the path of entrepreneurship and the various things you learn along the way, such as scaling vs just getting started and chasing a quick buck, or dealing with mental health. As a business owner, you have to watch not only yourself, but every other person that relies on you, such as your family or employees and this can really put a lot of weight on your shoulders. Those harder struggles have taught Levi things he will...2022-03-0824 min
Faith, Hope, & ProsperityDamian Dayton: God Lets Us StruggleDamian Dayton is a successful entrepreneur, dad, and marketer.Damian is a leader at Creatably, PillowCube, and StairSlide. Beyond that, though, he's a spiritual giant. This episode contains applicable advice for people concerned about school, dating, and finding their calling in life.1.00 Damian's career history and accomplishments3:30 Damain's experience changing his major in college and the impression he had7:30 Accomplishing things without meaning to11:30 What really matters when choosing your path13:30 Develop your strengths, not your weaknesses17:00 Leveraging gifts and talents21:00 God cares...2022-01-2552 min
Lemonade Stand StoriesJay Davis, Founder of Pillow Cube, on "just going for it!"Jay Davis is a rad human being. We met when I was working on a commercial for a shoe company. His agency, Creatably, was producing the spot. We looked at each other and instantly knew we were meant to be BFFs. Jay is one of the most easy-going and talented people I know. His philosophy of just going for it and keeping low expectations has led to him to some amazing people. After a series of video projects went incredibly successfully, Jay found passion in creating and exploding businesses. He founded Creatably as way to help new start-ups get a solid...2020-11-211h 03
How To Be An ArtistStep 6: Damian Dayton -- O Brother Where Art Thou? Part 1Today I start the first in a series of interviews with my four brothers, all of whom have taken an unconventional path in life. This chat is with my brother Damian who is a writer with Creatably (https://www.creatably.com/), which is kinda an advertising and video production agency but also other things.
We talk about his path towards medical school that took a sharp turn in another direction, among all the other favorite topics on H2BNA like depression, spirituality ect. We talk about our diverging paths of faith and the long term impacts of our...2020-09-061h 40
How Not to Start a Creative AgencyBe your own client w/ Damian DaytonDamian Dayton is the CCO of Creatably, one smart cookie, and the namer of this podcast. But seriously, he came up with the name ...but seriously.They're the only agency that builds and markets their own products (at least that I know of). So hop in, fire up your fav podcasting app, and learn from this marketing sage as I do.2020-07-2023 min
Marketing for CreativesHow to Make a Video Go Viral with Jay DavisEp #126: A viral video is any video that is spread rapidly through online sharing. Nowadays, a video is called viral when it hits more than a million views. It seems like the virality depends on other people and if they will or will not share your video. But is there anything you can do to help it go viral? Actually yes. Learn how to plan, test, and promote your video to make it go viral. In this episode, Jay Davis shares how to make a video go viral. Jay is the C...2019-10-0737 min
Innovation and Leadership w/ Jess Larsen#286 CEO at Creatably - Jay DavisSee omnystudio.com/policies/listener for privacy information.2019-07-1029 min