Shows
Create Connect ConvertTurn One Piece of Content Into ManyIn this episode of Create Connect Convert, hosts Regina Garay, Kristy Crippen, and Laura Templeton explore how to turn one marketing idea into many pieces of meaningful content. Regina Garay leads the conversation as the team breaks down why creating content one piece at a time is one of the biggest mistakes business owners make.
Together, they discuss how a single story, project, or client win can be repurposed into posts, emails, videos, and more — creating a ripple effect without doubling your workload. You’ll also hear practical guidance on how to keep repurposed content feeling fresh, not...
2026-02-1028 minCreate Connect ConvertThe Human Side of AIIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore The Human Side of AI — diving into how entrepreneurs can use AI without losing the heart of their message. Laura Templeton leads the conversation as the team unpacks the biggest mistakes business owners make when using AI for their messaging and how to avoid sounding robotic or disconnected.
Together, the panel tackles challenges like maintaining authenticity with AI tools and building consistency without sacrificing your human touch, offering strategies for creating values-aligned content that still feels deeply personal. They also explore ho...
2026-02-0333 minCreate Connect ConvertSimple Ideas to Get You Back On TrackIn this episode of Create Connect Convert, hosts , Kristy Crippen, Laura Templeton, and Regina Garay dive into the productivity challenges that quietly derail even the most capable business owners. Kristy leads the conversation as the team explores the subtle — and often sneaky — disruptors that can throw your focus off track.
Together, they unpack common productivity challenges, the indicators that signal your momentum is slipping, and how awareness plays a critical role in course correction. You’ll also hear their favorite easy-to-implement strategies for restoring productivity without adding more pressure or complexity to your day.
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2026-01-2725 minCreate Connect ConvertService-Based Business MarketingIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into practical marketing for service-based businesses — especially those without a physical product to put on display. Regina leads the conversation as the team explores why marketing can feel harder for service providers than for product-based businesses.
Together, they unpack common challenges like explaining intangible value, feeling uncomfortable “selling,” and struggling to show results before trust is built. The conversation highlights powerful mindset shifts, the role of storytelling in communicating value, and the types of marketing content that help service providers build credib...
2026-01-2027 minCreate Connect ConvertNetworking by Design: How Your Brand Message Shapes the Rooms You Walk IntoIn this episode of Create Connect Convert, hosts Laura Templeton, Regina Garay, and Kristy Crippen explore how your brand message influences the people, conversations, and opportunities you attract while networking. Laura leads the conversation, unpacking why some networking experiences feel effortless while others fall flat — and how it often comes down to how clearly (or unclearly) you communicate who you are.
Together, the team tackles common challenges like sounding rehearsed in introductions, navigating networking as your brand evolves, and shifting away from transactional conversations. You’ll walk away with practical strategies to communicate your brand with clarity, attr...
2026-01-0628 minCreate Connect ConvertThe Power of Presence: Dressing with PurposeIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into the power of presence and what it really means to dress with purpose.
This impromptu conversation explores how what we wear influences our mindset, confidence, and the energy we bring into our work. Together, the team discusses how dressing for your brand, adapting to the seasons, and staying true to your personal style can elevate both how you feel and how others perceive you.
Tune in for real-life insights and easy style tips from three women who understand...
2025-12-0221 minCreate Connect ConvertSetting Up Productivity Systems for Maximum EffectIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore how well-designed systems can transform productivity and peace of mind for business owners. Kristy leads the discussion, diving into why structure and intentional processes are essential for staying focused and effective.
Together, the team unpacks how productivity systems help you increase efficiency, streamline your day-to-day operations, and reduce the stress that often comes with running a growing business. You’ll hear practical ideas for building systems that align with your goals, create consistency, and support your overall well-being.
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2025-11-1934 minCreate Connect ConvertFinding Your Marketing Sweet SpotIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen explore what it really means to find your marketing sweet spot — that space where effort meets ease.
Regina leads the conversation as the team unpacks how small business owners can stop spreading themselves thin across every platform and start focusing on what truly works. Together, they discuss how to recognize when you’re doing too much, how to spot the signs of a marketing channel that fits, and what happens when your strategy finally feels sustainable.
Tune in for actionable insi...
2025-11-0528 minCreate Connect ConvertFrom Clarity to Conversion: Why Brand Messaging Still Matters More Than EverIn this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, and Kristy Crippen dive into why strong, authentic brand messaging still matters—especially in a world where trends shift overnight. Laura Templeton leads the conversation, unpacking how clarity, confidence, and compassion form the foundation of messages that connect and convert.
Together, the team explores how to know when your message isn’t resonating, how to align your communication with your values, and how emotional connection turns browsers into believers. You’ll also hear simple ways to evolve your message as your business grows—without losing your per...
2025-10-2226 minCreate Connect ConvertBuild Better Team SystemsEffective collaboration doesn’t happen by accident — it’s built on clear systems and strong communication. In this episode of Create Connect Convert, Kristy Crippen leads a conversation on how to build better team systems that support meaningful collaboration and long-term success. The team explores why collaboration matters, even for solopreneurs, and shares practical tools like project management platforms, SOPs, and shared folders that keep everyone aligned. You’ll also learn how to set expectations, communicate clearly, and troubleshoot challenges before they become roadblocks. Whether you’re leading a team or partnering with contractors, this episode offers actionable strategies to help yo...
2025-06-0531 minCreate Connect ConvertCreate Marketing MomentumMarketing doesn’t have to be overwhelming—momentum starts with small, intentional actions. In this episode of Create Connect Convert, Regina Garay leads the discussion on how to create marketing momentum by focusing on quick wins that build confidence and results. The team shares how to develop a manageable, consistent marketing system that fits your energy and schedule, along with tips for tracking progress and staying accountable. Whether you’re launching your marketing efforts or looking to breathe new life into your strategy, this episode is packed with actionable insights to help you move forward with clarity and confidence.
2025-05-2230 minCreate Connect ConvertBoost Your Brand AuthorityWant to position yourself as the go-to expert in your field? In this episode of Create Connect Convert, Laura Templeton leads the discussion on building brand authority through the power of social proof. The team explores how testimonials, reviews, and case studies can strengthen your credibility, along with practical tips for gathering and showcasing them across digital and offline platforms. We’ll also dive into strategies for aligning your online presence with your in-person reputation to create a consistent, trustworthy brand. Whether you’re building your authority from scratch or taking it to the next level, this episode offers acti...
2025-05-0830 minCreate Connect ConvertAutomating Your ProcessesWell-designed systems and workflows are an essential part of any business owner's life so they stay focused, productive, and grounded. In this episode of Create Connect Convert, we're diving into the many benefits of automating your business, exploring how to identify which specific areas in your business need automation, and then how to begin designing a system that's tailor-made to you and your business's unique needs. We'll also be discussing some easy tasks that you can readily automate within your business and how doing so can then pave the way for truly transformational growth and expansion in your business.
2025-04-2423 minCreate Connect ConvertLead Nurturing with EmailBuilding a robust email list is an integral part of a business owner's marketing plan. Email is one of the most effective ways to nurture the leads you collect from people who are interested in what you offer but aren't quite ready to buy yet. We'll talk about what to consider for your lead magnet, key ideas for email consistency, how to shift the way you think about sending emails, and how this is a long term strategy that any business owner can work to incorporate into their operations.
2025-04-1135 minCreate Connect ConvertMarketing CollaborationsCollaborations can be a powerful way to grow your business, but finding the right partners and setting clear expectations is key. In this episode of Create Connect Convert, Regina Garay leads a discussion on how to identify ideal collaborators, explore creative partnership opportunities, and establish clear roles to ensure success. The team shares practical ideas, from joint giveaways and newsletter swaps to co-hosted webinars and in-person events. Plus, we’ll dive into essential communication strategies, contracts, and knowing when to pivot. If you’re looking for ways to expand your reach and build strategic partnerships, this episode is packed with...
2025-03-2727 minCreate Connect ConvertYour Brand Voice with AIMaintaining a consistent brand voice can feel challenging—especially across different platforms. In this episode of Create Connect Convert, Laura Templeton leads the discussion on defining, refining, and maintaining a brand voice that truly represents your business. The team explores how to craft messaging that resonates with your audience, leverage AI to enhance (not replace) your unique tone, and ensure consistency without sounding robotic. Whether you're just starting to shape your brand voice or looking for ways to refine it, this episode is packed with practical strategies to help you create a cohesive, authentic brand presence.
2025-03-1336 minCreate Connect ConvertStreamlining Your OperationsIf you’ve ever wished your business were easier to run, more automated, or less chaotic, you’re not alone. In this episode of Create Connect Convert, Kristy Crippen leads the discussion on streamlining your business operations. The team explores what streamlining looks like for different businesses, how to identify the telltale signs that it’s time to optimize, and practical strategies to make your operations smoother and more efficient. From simplifying offerings to creating SOPs and automating repetitive tasks, this episode is packed with actionable insights to help you reduce overwhelm, save time, and focus on what you do bes...
2025-02-2731 minCreate Connect ConvertFunnels 101: What & WhyFunnels are a hot topic in the marketing world, but what exactly are they, and how do they work? In this episode of Create Connect Convert, Carolyn Choate leads the team in demystifying sales funnels and their role in guiding your audience through a thoughtful, value-driven path. Discover how funnels can help you nurture meaningful connections, free up your time, and automate key parts of your business. From lead magnets to email sequences and thank-you pages, this episode offers actionable tips to help you create a funnel that works for your business and your audience.
2025-02-1334 minCreate Connect ConvertMake Marketing a Key HabitStruggling to keep up with your marketing? In this episode of Create Connect Convert, hosts Regina Garay, Laura Templeton, Carolyn Choate, and Kristy Crippen team up to share how to turn marketing into a manageable habit. Regina leads the conversation, exploring why small, consistent efforts often deliver bigger results than sporadic pushes. Together, the panel tackles common hurdles like time constraints and lack of ideas, offering actionable strategies to build a marketing routine that fits your schedule. Plus, we’ll share our favorite tools and systems to simplify your marketing and make it easier to stay consistent. Tune in fo...
2025-01-3037 minCreate Connect ConvertThe Art of Personal BrandingWant to create a personal brand that truly reflects who you are? In this episode, we’re diving into the art of standing out authentically. Laura Templeton leads a rich discussion on defining your brand essence, infusing personality into your messaging, and building deeper connections with your audience. Each host shares their favorite strategies for crafting a brand that’s memorable and true to your values. Whether you’re building from scratch or refreshing an existing brand, this episode is packed with insights to help you embrace your uniqueness and create a lasting impact.
2025-01-0932 min
Create Connect ConvertMeet the FoundersCurious about who we are and what Create Connect Convert is all about? In this debut episode, we’re pulling back the curtain to introduce the team and share the story behind this podcast. Laura Templeton leads the conversation as we explore our unique journeys as entrepreneurs, what brought us together, and how our diverse expertise shapes the heart of this show. We’ll dive into the vision behind Create Connect Convert and why it’s a must-listen for women entrepreneurs ready to simplify their processes, build authentic connections, and boost their profits. Plus, you’ll get a sneak peek at...
2024-12-3130 min