Shows
Simplify to Scale ShowE194 | Bridging Marketing and Operations for Sustainable GrowthEver find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty? Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to “emergency panic marketing” or an all-hands-on-deck operational recovery. Neither are ideal. Welcome back to another episode of The Crista and Annie Show! In this episode, we take a deep dive into the balance between marke...
2024-09-1746 minSimplify to Scale ShowE155 | How to Practically Apply Pareto and Focus on the 20% Welcome back to the “Crista and Annie show”. As we set out to discuss predictions and trends for 2024, we found ourselves unraveling the complexities of the 80/20 rule! And so here we are on this bonus episode exploring 80/20 rule and its impact on decision-making, operational strategies, and overall business growth. Throughout this episode, we delve into the pitfalls and common misconceptions surrounding the 20/80 rule. We emphasize the importance of not rushing to scale the 20% without laying a solid foundation with the 80%. Our caution extends to overdelegating and overmarketing without a clear strategy. Additionally, we emphasize the importance of inte...
2023-12-1933 minSimplify to Scale ShowE106 | Social Media and Publicity Secrets with Blair Kaplan VenablesBefore digitization, public relations specialists would spread the news via traditional outlets such as newspapers, television or radio. With the rise of the digital age, social media has fundamentally transformed the PR landscape, where brands can leverage their PR through social media channels by telling their story, connecting with their audience, and marketing their product or services. So, how do we engage in social media marketing? How does it help us grow our business and reach our goals? And how do we use social media for PR? In this episode of the Lean Out Your B...
2023-01-1028 minSimplify to Scale ShowE104 | How a TEDx Talk Can Help You Scale with Cathlyn MelvinWell, first of all… Happy New Year! How time flies! A new year has just begun and a new podcast journey for us. A heartfelt thank you to all of you for being part of our journey and we look forward to your support in 2023. If you're passionate and ready to grow your brand, create authority-building content, and be on the big stage this episode is made for you! In today’s episode, we're going to be diving into all things TEDx talks and how you can leverage them to help you sc...
2022-12-2733 minSimplify to Scale ShowE103 | Living La Dolce Vita for Business Success with Angela SantiIn today’s episode, we are going to dive into an amazing conversation with Angela Santi. She is Italian by birth and Cosmopolitan by vocation, and she is the one-of-a-kind Dolce Vita leadership and lifestyle designer for elite entrepreneurs, business owners and experts. La Dolce Vita is a philosophy that we need to incorporate into our business and into our lives. It is the signature Italian lifestyle, and Angela believes that even those who have achieved what others have defined for them as the highest levels of success, deserve to truly, deeply love and live their one life to it...
2022-12-2027 minSimplify to Scale ShowE102 | The Energetics Behind Business Success with Relinde MoorsHow does your energy play an important role in the success and growth of your business? Successful business growth is directly proportional to the amount of clear and positive energy that is flowing in you. When your energy levels are clear and positive, you are more likely to have the mental clarity, attention, and drive needed for business breakthroughs. In this episode of the Lean Out Your Business Podcast, I have the pleasure to be joined by an expert on this topic, Relinde Moors. She is the founder of the Elevate to Thrive...
2022-12-1325 minSimplify to Scale ShowE101 | Clarity Over Chaos with Donna HannDid you know that women entrepreneurs, who frequently juggle both home and business, have the biggest risk of burnout? Entrepreneurial burnout does not occur overnight. It develops over time as a result of a succession of recurring strains and little harmless occurrences that all cause your mind and body to shut down. And as women entrepreneurs, it is imperative that we understand how to deal with burnout to get our business to the next level. So how can we successfully overcome exhaustion, frustration, and burnout? In this episode of the Lean Out Your Business Podcast, w...
2022-12-0630 minSimplify to Scale ShowE100 | Advanced LinkedIn Strategies for Business Growth with Annie P. RugglesToday’s episode is super special! This is our 100th episode and it feels like I've been doing this podcast for years at this point. So, thank you all for being with me for these 100 episodes. What better way to celebrate our 100th episode than bring back on the show the absolutely brilliant Annie P. Ruggles who was the very first podcast guest back on episode seven? Annie P. Ruggles is the Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and con...
2022-11-2933 minSimplify to Scale ShowE99 | Leading Change with Ingagement with Evan HackelIn today’s episode, we are diving into all things Ingagement and leadership with Evan Hackel. He is an experienced business leader, author, entrepreneur, and creator of Ingaged Leadership. Evan’s focus is creating a culture of partnership with a common purpose, in order to help employees dramatically improve their performance. He has helped hundreds of organizations make major system-wide changes and build “ingagement,” teamwork, in order to achieve growth and success. The “I” stands for a higher level of engagement, which is referred to as involvement. Because when you involve people, and make them part of the process...
2022-11-2227 minSimplify to Scale ShowE98 |Making a Bigger Impact Through Video with Rebecca SaundersAs we all know, our social media feeds are filling up with video content. And videos generate an enormous amount of engagement among target users, which means more and more people are consuming video content on different social media channels right now. So how can we bring impact to our business and the world using video content? Rebecca Saunders has the answer to this! And I am very delighted to have her in today’s episode where we will be talking about how video creation is a powerful method of communication and how it is a great wa...
2022-11-1528 minSimplify to Scale ShowE97 | Saying No to Create Space for Something NewDo you ever feel overwhelmed? Or sometimes feel like there is too much on your plate? Being an entrepreneur makes it easy to feel overwhelmed. Events for networking, partnership opportunities, training sessions, company ideas, new projects, innovative activities, and many more… That is why knowing how to say no and what to say no to is essential to our business success. We have to remember that your success no longer depends on your ability to prove yourself, but rather on your ability to prioritize your plan and ensure that it's aligned with that next-level evolution of...
2022-11-0825 minSimplify to Scale ShowE96 | Turning Financial Mystery into Mastery with Geneve HuxleyDo your numbers sometimes feel like a mystery to you? It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand. In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley. Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and u...
2022-11-0130 minSimplify to Scale ShowE95 | Supercharge Your Sales with Quantum Copy with Crystal Adair-BenningWe know the importance of copywriting in our business, but how do you write copy that doesn't sound like everyone else and that stands out from the noise? In episode 95 of the Lean Out Your Business Podcast, I'm joined by Crystal Adair-Benning. Crystal is best known for being not known at all. She is a secret weapon amongst successful entrepreneurs who covet her Quantum Copy Method - which combines the science of writing with the spirituality of creativity. She is a multiple New York Times Bestselling ghostwriter and former highly sought-after luxury event planner. Crystal sha...
2022-10-2533 minSimplify to Scale ShowE94 | Holiday Promo Strategies for Service Based BusinessesAre you planning to do any holiday promos for your business? I find that many coaching, consulting, and service-based business either skip holiday promos entirely, thinking that they are only for product-based businesses, or they immediately default to discounting their programs and services. The holiday buying season presents a great opportunity to bring in additional revenue in your business so I highly encourage my clients to offer a promotion. But I also encourage them to think of ways to offer BONUSES instead of discounts. While having sales and offering discounts is...
2022-10-1826 minSimplify to Scale ShowE93 | Eliminating Team Burnout Through Processes with Marquis MurrayWe all know the importance of avoiding burnout as the founders and CEOs of our businesses but have you ever thought about how to help your team members avoid burnout as well? In episode 93 of the Lean Out Your Business Podcast, I am joined by Marquis Murray who is on a mission to eliminate team burnout. Marquis is the CEO & Founder of Ditto where he and his team implement standard operating procedures, systems, and processes so that teams can focus on the work without the issue of not knowing where or how the work is happen...
2022-10-1128 minSimplify to Scale ShowE92 | How Mindset Influences Business Success with Adrienne GraceIn this episode of the Lean Out Your Business Podcast, we have the pleasure of talking with Adrienne Grace. She is a Mindset and High-Performance Coach, Consultant & Speaker. If you are feeling burned out, or unfulfilled, Adrienne will help you overcome the mental blocks that are holding you back from living your life on your terms. She enjoyed her career in finance but was always plagued by feelings of unfulfillment or that she was “meant for more.” After getting to the point where she was stressed out, burned out and it was taking a toll on he...
2022-10-0428 minSimplify to Scale ShowE91 | What's Needed for Effective Business StrategyThis is part four of our four-part series on what it takes to sustainably scale your business. We've been breaking down and reviewing the strategy, planning, systems, and team that it takes for simple sustainable scaling! In today’s episode of the Lean Out Yout Business Podcast, we're going to pull everything together. And we're going to talk about the strategy piece of this, which helps you to know that you are working on the right things! So I am going to share with you the puzzle analogy that you've probably heard me talk about befo...
2022-09-2717 minSimplify to Scale ShowE90 | Building a Connected Community with Kami GuildnerToday, I am so excited to introduce you to Kami Guildner. She is an exceptional entrepreneur who leads an extraordinary women's movement! She has so much exciting stuff happening in her community, which is a lot of what we're going to dive into today. Her passion is building these amazing communities where there's so much connection and engagement! So in this episode, she is going to share all her secrets and insights on achieving that goal! Because I know for so many of us, we want to have communities, or we want a community that's mo...
2022-09-2025 minSimplify to Scale ShowE89 | Lean Strategic Planning for Small BusinessesHello and welcome to part three of our four-part series on what it takes to sustainably scale your business! In today’s episode of the Lean Out Yout Business Podcast, I'm going to walk you through our Lean Strategic Planning System for Small Businesses. Because while strategic planning is important, the reality is that most planning systems out there are not really designed for a small business. There are very tactical planning systems that are designed for personal productivity and they don't really work well when you get them into a team...
2022-09-1328 minSimplify to Scale ShowE88 | Achieving Predictable Growth with Paid Ads with Michelle FernandezDo you want to scale your business, generate new qualified leads, and amplify your message but aren't sure the best strategies to focus on? Are you feeling hesitant to invest much in paid advertising given all of the recent changes? Michelle Fernandez has all the right answers for you! She is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker. She loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI f...
2022-09-0634 minSimplify to Scale ShowE87 | Strategically Developing Systems for ScaleDo you want to have a simple, sustainable, and scalable business? Do you want to create systems that will help you scale your business and remove yourself from everything that depends on you? Then this episode is for you! In today's episode of the Lean Out Your Business Podcast, we'll dive into the different layers of systems that your business needs to scale sustainably. A lot of times people start at the SOP level. And they're actually missing an opportunity to really streamline things in their business, in a way that will really help to a...
2022-08-3023 minSimplify to Scale ShowE86 | Increasing Visibility Through Marketing, Branding, and PR with Hannah NievesIn today’s episode, we are going to analyze how to increase your visibility, through marketing, branding, and PR! We are going to explain what makes a brand really successful and what are the most common mistakes of entrepreneurs, when it comes to branding. So today, I have the pleasure to be joined by an expert on that topic, Hannah Nieves. She is one of the amazing thought leaders and entrepreneurs that I met when we were on Necker Island. Hannah is a multidisciplinary entrepreneur, creative visionary, and voice of inspiration recognized as an...
2022-08-2329 minSimplify to Scale ShowE85 | The 4 Layers of Your Lean Dream TeamHaving the right team in place is a critical component of leading a self-run and self-scaling company where everything is no longer dependent on you. But you don’t want just any team, you want a lean dream team. There is an art and science to building a high-performing lean dream team who can take your big bold vision and help make it a reality while providing a solid ROI instead of feeling like another expense in your business. In Episode 85 of the Lean Out Your Business Podcast, we’ll be diving...
2022-08-1630 minSimplify to Scale Show84 | How to Hire and Attract 5-Star Employees with Danielle MulveyAre you a company owner and want to scale up your business? Are you a solopreneur and want to create a successful team? Then, Danielle Mulvey is the right person for you! She is a former flight attendant-turned-entrepreneur who has cracked the code on recruiting and retaining what she refers to as “5-Star Employees”. Danielle has scaled her several companies to over $50 million in annual revenue, while spending less than 10 hours each week overseeing their operations, as she owns a team of trusted 5-Star Employees In today’s episode, Danielle shares what the 5-Star Rating System i...
2022-08-0924 minSimplify to Scale Show83 | How to Create A Rich Fulfilled LifeDo you find yourself sacrificing what's important to you today for a better tomorrow? We skip the vacation, skip the walk, skip journaling, or skip even just taking a few moments to breathe and check in with ourselves. It can feel like we need to give up so many things now for the promise of a bright future of tomorrow and we end up putting our life on hold until we hit the next business milestone. In today's episode of the Lean Out Your Business Podcast, we are going to dive into defining your rich fulfilled life...
2022-08-0215 minSimplify to Scale Show82 | Taking Your Business From Good to Great with Nicola WilkesSuccess Coach, Nicola Wilkes, works with women in the creative and design industry, showing them how to take their business from good to great. With a design career spanning two decades working for designer furniture retailers, writing for global interiors magazines such as Elle Decoration and creating, running and successfully selling her own interiors brand and lifestyle store, House Envy - which was granted Cool Brand Status two years running - Nicola shares all of her learnings from two decades with her high achieving clients so they too can reach the same levels of career success. Crista...
2022-07-2634 minSimplify to Scale Show81 | Balancing Innovation with Consistency and FocusAs an entrepreneur you most likely have no shortage of ideas. In fact your natural tendency to create and innovate is what sent you on the entrepreneurial journey in the first place. This creativity and innovation makes you great at getting things started but it’s often the exact same reason why projects don’t get finished and why team members can often get overwhelmed or frustrated. In the end, your biggest strength (when left unchecked) can become the main reason why you are leaving money on the table. You have an internal need to create new and d...
2022-07-1921 minSimplify to Scale Show80 | Shifting from Distracted to Focused with Amber HawleyAmber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for people led her to pursue a career where meaningful relationships are at the center of everything she does. In today’s episode of The Lean Out Your Business Podcast, Amber shares how you ca...
2022-07-1236 minSimplify to Scale Show78 | Powerful Memories and Takeaways from Necker Island - Part 2In May of 2022, Michelle Glogovac, THE Podcast Matchmaker, and Crista were roommates at a retreat on Necker Island, Sir Richard Branson's private island paradise in the British Virgin Islands, a stunning and unspoiled area of the Caribbean where flamingos and iguanas keep you company while you eat your breakfast. One week away changed Michelle and Crista and made a lasting impression that they both believe will stay with them forever. In Part 1 of this 2-part series Crista and Michelle shared some key takeaways from their interactions with speakers like Sarah Blondin and Azure Antoinette. In to...
2022-06-2832 minSimplify to Scale Show77 | Scaling without Sacrifice with Amy BirksAmy Birks is a business coach who specializes in helping conscious companies and founders increase their impact, reach and revenue by focusing on the simplicity that comes when they are doing work in alignment with their values. Often referred to as a master connector, Amy leverages 10 years of corporate strategy and project management experience to help her clients make marketing and business development fun, easy and impactful. In her experience, Amy has found that more often than not, entrepreneurs make scaling more difficult than necessary, mainly because entrepreneurs are people and people have a tendency to complicate t...
2022-06-2135 minSimplify to Scale Show76 | Powerful Memories and Takeaways from Necker Island - Part 1Michelle Glogovac is THE Podcast Matchmaker, an award winning publicist and host of the My Simplified Life podcast. After an 18 year career in corporate aviation, Michelle is changing the world, one voice at a time, by matching her clients with the perfect podcast hosts and teaching them how to share their story, vision, and expertise in impactful and powerful ways. She has helped entrepreneurs, authors, and experts hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. As a natural relationship maker, Michelle is a sought-after speaker in this niche and has presented to...
2022-06-1431 minSimplify to Scale Show73 | Learn to Prioritize What's Most Important and Avoid OverwhelmDo you find it difficult to prioritize the most important things in your business? If you’re like many of the clients we work with at Lean Out Method, then the answer is most likely yes. With a seemingly never ending list of things to do, how do you prioritize what’s most important when everything seems important? It might not seem simple now but by implementing certain techniques in specific stages of business you can learn to clearly identify what is important and needs your attention now, what is important but should be delegated to someone else...
2022-05-2424 minSimplify to Scale Show72 | How to Drive Revenue All Summer (Even While You're at the Beach)In Part 1 of this 2 part series, Host, Crista Grasso, walked you through how you can make time off non-negotiable this summer by taking a critical look at four critical elements within your business: strategy, planning, systems and team. In Episode 72, part 2 of this series, Crista shows you how you can be confident that you’ll actually generate money this summer while you are on vacation or are simply enjoying the beautiful weather. Because the truth is, we all want to enjoy the summer, but we also need to know that our businesses are doing well in order to fully rel...
2022-05-1721 minSimplify to Scale Show71 | The Importance of Meditation and Mindfulness for Entrepreneurs with Christina PearceThe idea of meditating can sometimes feel overwhelming. How do you stop that hamster wheel in your mind long enough to slow down, to stop your thoughts and to focus on your breath? And even if you could force yourself to slow down, who has time for that? If you’ve ever thought something similar you aren’t alone. You’ve most likely heard or read that meditation is something you “should” do, but with little guidance it’s likely that you tried once or twice and then gave up before you could clearly see a benefit. You may have heard that me...
2022-05-1037 minSimplify to Scale Show70 | How to Make Time Off Non-Negotiable This SummerDo you plan on taking time off this summer? Or when someone asks you if you plan on taking time off this summer do you think, “how could I possibly do that?” In her work with entrepreneurs, Crista Grasso has found that business owners typically land in one of two camps; either one, they plan on slowing down in the summer but then life happens and they never do, or two, they actually do step away from the business but when they come back in the Fall, they realize that things fell apart in their absence. Both insta...
2022-05-0320 minSimplify to Scale Show69 | A Behind the Scenes Look at How We're Upleveling Lean Out MethodAt Lean Out Method, we’ve been talking a lot about what it looks like to reimagine our business. In Episode 67 of the Lean Out Your Business Podcast (part 1 of this series) we looked at determining how to know when the right time is to reimagine your business. We also went over a list of questions you should ask yourself while you’re reimagining. If you haven’t already, you may want to go back and listen to Episode 67 before diving into Episode 69. In Episode 69, Host Crista Grasso, takes you on a practical behind the scenes tour of what...
2022-04-2621 minSimplify to Scale Show67 | How to Reimagine Your BusinessWhen you started your business there’s a good chance you did so because you were passionate about the service/product you offer and because you wanted freedom; time freedom, freedom to choose who you work with and how you work with them and freedom to enjoy your life outside of work. The problem is, oftentimes, the business we created for freedom ends up ensnaring us. We end up working more hours than we did in our traditional 9 to 5, offers we thought would be profitable show up red on our bottomline and the time we thought we would have back in...
2022-04-1220 minSimplify to Scale Show66 | Transitioning Problems Into Possibilities For Accelerated Business GrowthIn life and in business there is no shortage of problems. Although problem-solving is an essential skill set in growing a business and in navigating our daily lives, when we become fixated on solving a problem we might actually be hindering the growth of our business. In order to accelerate the results we desire in our businesses we need to learn to transition problems into possibilities; in Episode 66 of The Lean Out Your Business Podcast, Host, Crista Grasso, explains how to do just that. Listen to discover: 1:30 what happens when we are laser focused on pr...
2022-04-0510 minSimplify to Scale Show65 | Leading as a Bold, Brave, Female Entrepreneur with Amber HurdleBeing a bold, brave female entrepreneur doesn’t mean you never fall down; it means that when you do fall down, you get back up, because if you don’t quit, it will get better. Amber Hurdle is living proof of this. Amber is the CEO of Amber Hurdle Consulting, a multi-award-winning consulting firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. She also was a teen mom, working multiple jobs to provide for her baby and in 2020 she had to completely re-envision her business when, as a result of the pandem...
2022-03-2938 minSimplify to Scale Show64 | How to Plan for a Highly Successful Q2Can you believe we’re already a quarter through the year? As we enter Q2 it’s not uncommon, especially with time flying by so quickly, to feel overwhelmed, behind in setting the goals you set at the beginning of the year and like you are nowhere near where you want to be in your business or in your life. At Lean Out Method we walk our clients through a 90-day retrospective process where we assess what’s working and what’s not, so we can eliminate anything that’s not adding value to our days and moving us closer to r...
2022-03-2222 minSimplify to Scale Show63 | Hustle-Free Scaling SecretsPeople always ask, “what is the secret to scaling your business?” The truth is, there is no secret. There are no secrets, but there are proven ways to simplify, systematize and scale your business. There are also a lot of common mistakes entrepreneurs make when growing their business that can be avoided if you know what to look for. In Episode 63 of The Lean Out Your Business Podcast, Host, Crista Grasso, walks you through three common mistakes to avoid when scaling your business and shows you the absolute simplest way to scale your business. This episod...
2022-03-1525 minSimplify to Scale Show61 | How to Fall Back in Love with Your Business AgainWhen we first start our businesses we’re excited about the impact we’ll have, the freedom to make our own schedules and work on what we love. Often we’re also a little naive about what it’s going to take to get that business to be successful. We end up working more than we ever did before and at the end of the day, the month, the year, we find that we worked REALLY hard but the size of our bank accounts and the size of our impact isn’t where we wanted it to be. As we pour our...
2022-03-0126 minSimplify to Scale Show60 | Picking the Right Mastermind for Next Level Business GrowthJoining a mastermind and getting into a room of like minded entrepreneurs may be the best thing you ever do to grow your business. Surrounded by successful individuals who are willing to encourage and challenge you, drawing on their experiences and learning from their mistakes could help launch your business to the next level, if you join at the right time for you and your business. If you’re in the beginning stages of a business (either the launch or emerge phase) you most likely will want to consider a group teaching or maybe a DIY course aro...
2022-02-2232 minSimplify to Scale Show59 | Create Content that Sells with Ron Ben-JosephIf you’re like many entrepreneurs you want to create content that helps sell your product and does justice to the amazing service or product that you’ve created but you’re terrified of being on camera. You might feel self-conscious about the way you look, you might feel silly talking to a screen, maybe you are afraid you will freeze and have no idea what to say or maybe you are concerned what other people will think of you or say about you when you do allow yourself to be seen. Ron Ben-Joseph is a conten...
2022-02-1529 minSimplify to Scale Show58 | Evolve Your Identity to Achieve Your Next Level of SuccessHave you ever heard the saying, “what got you here, won’t get you there?” It’s the idea that the habits, the tasks, the mindset, behaviors and strategies you used to get to wherever you are in your life right now will only be good at keeping you where you’re at. If you want to evolve or grow in your life and in your business (what entrepreneurs are known for) then you are going to have to change not only what you do, but who you need to be to support that growth. On the surface it can sound a...
2022-02-0826 minSimplify to Scale Show57 | Simple Sustainable Scaling in BusinessHave you ever chosen a word of the year? That word you use to guide your decision-making and hit your personal goals before the clock strikes 12 on New Year’s Eve? I’m not a big fan of those words, mainly because I think they look good on social media but they rarely translate to action. At The Lean Out Method, instead of choosing a word, we choose a themed intention, and then we set out to achieve that intention by putting in place strategies and systems that are aligned with the vision we have for ourselves, our b...
2022-02-0119 minSimplify to Scale Show56 | How to Leverage Relationship Selling to Increase Revenue with Nikki RauschMost people, especially entrepreneurs, have mixed feelings around sales. It might seem odd that you have built a service or a product that you believe could genuinely solve a problem, a want or a need, but then struggle to sell it. But according to Nikki Rausch, CEO of Sales Maven, it’s because we have all had a similar experience of being sold to instead of being sold with. Being sold to, looks like receiving emails that you never asked for, for “pain points” you never gave a stranger permission to talk to you about. Being sold to is t...
2022-01-2532 minSimplify to Scale Show55 | The Top 6 Trends for Success in the New Year - Part 2Are you ready to grow your business by focusing on THE most important things? In Part 2 of this two part series, Host Crista Grasso, Founder of The Lean Out Method is going to dissect three key trends you should pay attention to this year, if you want to scale all of the good things in your business and none of the waste. If you haven’t already listened to Part 1, go back and listen to Episode 54 where Crista walks you through the first three trends she is noticing businesses follow as they look to scale this year, inc...
2022-01-1820 minSimplify to Scale Show54 | The Top 6 Trends for Success in the New Year - Part 1In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include: A move away from social media Choosing to focus on organic marketing over paid advertising Deepening connections with your buyers to shorten the buying cycle Listen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep...
2022-01-1127 minSimplify to Scale Show53 | Creating a Next Level Vision for Next Level SuccessThe most important thing you can do in your business is define a vision but in order to define a great vision you first need to know what type of visionary you are. There are three types of visionaries in business: the confident dreamer, the cautious practicalist and the cautious dreamer. It’s important to know which type you are so you can know exactly what you need to do and who you need to hire to support you. In Episode 53 of The Lean Out Your Business Podcast, Crista Grasso walks you through these three type...
2022-01-0425 minSimplify to Scale Show52 | How to Reclaim Your Time and Achieve Work + Life Harmony with Megan SumrellHow many times have you tried unsuccessfully to live a “balanced” life? You’re busy trying to juggle all of the things (your business, health, family, friends, hobbies) and no matter how hard you try, how well you plan, it seems like you fall short of the goal; in your attempt to feel balanced you’ve somehow ended up feeling more chaotic, less fulfilled and more overwhelmed. The truth is, at some point we’ve all overextended ourselves in the pursuit of balance and we’ve all bought into the lie that work/life balance even exists. As a bus...
2021-12-2827 minSimplify to Scale Show51 | Embrace What Makes You Different with Diann WingertDo you feel like you were born to stand out but fitting in feels safer? Have you ever made a decision based on what someone else wanted or expected from you, rather than making that decision based on what you wanted for yourself? As you grow your business, do you find yourself trying to mimic the look/feel/services of the experts you perceive as further along than you? If any of the above resonates, know you aren’t alone; in fact there’s a biological reason that you feel drawn to the safety of others. In Episod...
2021-12-2137 minSimplify to Scale Show50 | The Simplest Way to Scale Your Online BusinessWhen we decide to scale our online business it’s usually because we want a combination of a larger impact, more time freedom and more financial freedom. The problem when it comes to scaling is that there is a lot of misinformation out there and a lot of false promises. The truth is, although there are multiple ways to grow your business, many of those ways will leave you feeling burnt out rather than fulfilled. In Episode 50 of The Lean Out Your Business Podcast, Host Crista Grasso, walks you through common ways she sees businesses try...
2021-12-1430 minSimplify to Scale Show49 | The Art of Everyday Negotiation without Manipulation with Susie TomenchokHave you ever thought about just how many times you negotiate in a single day? The alarm goes off and you negotiate with yourself for just a few more minutes of sleep, it’s dinner time and you negotiate with your spouse to see who gets to pick where the take out is coming from, you send out offers and you negotiate with potential customers over price. Negotiation is everywhere. Susie Tomenchok believes that when people learn to use negotiation strategies every day, they create more opportunities and walk away with a win-win when it matters most. She...
2021-12-0728 minSimplify to Scale Show48 | How to Leverage Photos to Up Level Your Brand with Lindsay SullivanWhen it comes to getting your picture taken, how do you feel? For a lot of people it can feel uncomfortable. To that Lindsay Sullivan, Founder of The Small Business Photographer, says, you just haven’t found the right photographer. You don’t need to lose 5 pounds, you don’t need to push your photo session off until “later,” you just need to find the person who understands you and your brand. The truth is, photography (when done right) can play a large role in connecting you to your ideal customer. Do you look comfortable? Do your photos give...
2021-11-3030 minSimplify to Scale Show47 | Redefining SuccessNormally when we talk about success we look at what we accomplished; what we did, what we didn’t do. But the truth is, you can accomplish big things and still not be happy with where you ended up. Maybe you met your 7-figure goal but you missed out on important family events, you stopped sleeping or eating well; you arrived at or maybe even surpassed your goal but you are exhausted and headed for burnout. That’s what when we define what success looks like in our lives and in our businesses we need to be caref...
2021-11-2320 minSimplify to Scale Show46 | How to Stop Doing Too Much in Your Business with Kiva SladeDo you often feel like there aren’t enough hours in the day to finish your to-do list? Even when you aren’t technically “working” do you feel distracted by work? Have you been wanting to scale but immediately think “I don’t have enough time to train a new hire”? There’s one simple (albeit time consuming) solution to your problem that will give you more time and peace back in your day. It’s not sexy but it works. Kiva Slade, the Founder of 516 Collaborative, is a change agent, a Certified Director of Operations and an Online Business...
2021-11-1637 minSimplify to Scale Show45 | Three Key Ways to Improve Your Communication Skills with Meredith BellHow do you feel about constructive feedback? A lot of people hate giving it and even more people hate receiving it. But what if we could change our mindsets around it? According to Meredith Bell, the Co-Founder and President of Performance Support Systems, a global software company that provides assessments and development tools for the workplace to help leaders and team members make the shift from knowing to doing, leading to permanent improvements in the way people interact with each other at work, changing our perspective on feedback is one of the top ten communication skills that...
2021-11-0935 minSimplify to Scale Show44 | How to Profit Plan and Maximize Revenue PotentialDo you know your business’ current maximum revenue potential? It’s okay if you don’t (a lot of people don’t). But if you take the time to figure it out you can avoid burnout, better plan for the future and ensure you hire the right people at the right time, all while increasing the return on your investment. In Episode 44 of The Lean Out Your Business Podcast, Host Crista Grasso, takes you through the beginning steps of creating your profit plan. In Episode 44 Crista shares: 2:31 three things you should consider when building a profit pl...
2021-11-0215 minSimplify to Scale Show43 | How to Become the Go To Person in Your Industry with Amanda EdwardsAmanda Edwards is a business mentor who helps women put their gifts and strengths to work in order to make more impact and find more fulfillment in their career and in their lives. Amanda is the Founder of Imperfectly Ambitious, a podcast, a resource portal and a monthly membership program designed to help women align their work with their legacy. In Episode 43 of The Lean Out Your Business Podcast Amanda and Crista, the Host of the Lean Out Your Business podcast discuss: 2:00 what it means to be imperfectly ambitious 4:30 how you c...
2021-10-2623 minSimplify to Scale Show42 | Three Branding Mistakes to Avoid with Megan WagnerMegan Wagner is an award-winning marketing strategist and brand coach who is obsessed with helping entrepreneurs nail the basics of branding so they can grow their business with less pain and more profit. She’s the Founder of Heart Based Branding Academy and in Episode 42, her and Crista Grasso, the Host of the Lean Out Your Business podcast discuss: 5:17 why it doesn’t work to be a “Jill of all trades” 10:50 what the true definition of branding is (hint: it’s not just a logo) 12:02 what heart-based branding is 14:06 three branding mistakes t...
2021-10-1927 minSimplify to Scale Show41 | How to Optimize the Hiring ProcessEpisode 41 is taken from a Lean Coffee conversation inside our Lean Out Circle Facebook group. Every single week inside our private Facebook group Crista Grasso, Host of The Lean Out Your Business Podcast, goes live with a mini training followed by Q&A. In today's episode Crista shares how you can optimize the hiring process. Together Crista and Jessica Main discuss: 5:05 how to hire based on alignment 6:00 the 2 reasons to hire 8:08 the many different versions of hiring 8:53 the first piece you need in place to optimize hiring 13:39...
2021-10-1225 minSimplify to Scale Show40 | Making Quantum Leaps in Business with Amira AlvarezAre you feeling stuck? Maybe confused about what to do next or wondering why you can’t get to the next stage in your business or in your personal life? Then you won’t want to miss Episode 40 of The Lean Out Your Business Podcast, where host Crista Grasso interviews Amira Alvarez, the Founder and CEO of The Unstoppable Woman, a platform designed to help women make quantum leaps to scale their business and step into who they were created to be. Amira knows what it looks like to grow a business where the only tool you have...
2021-10-0533 minSimplify to Scale Show39 | Why We Overwork and How to Prevent Burnout with Jordan EadesIn Episode 39 of The Lean Out Your Business Podcast, Jordan Eades returns to share why we overwork and how we can overcome it before we find ourselves in burnout. Jordan Eades, the founder of Your Best Business Life, was originally on Episode 19 of The Lean Out Your Business podcast. In Episode 19 Jordan shares the dark side of business success including the negative health effects of burnout. In Episode 39 she’s back to share how we can avoid reaching burnout in the first place. Listen in as Crista Grasso, the Host of The Lean Out Your Bu...
2021-09-2831 minSimplify to Scale Show38 | How to Lean Out This FallFinishing the year strong is bigger than the year you’re in. It’s actually the best way to put yourself and your business in an optimal position to scale in the new year. In Episode 38 of The Lean Out Your Business Podcast, host, Crista Grasso walks you through what it looks like to lean out this Fall so you can finish the year strong and set yourself up for success in January. Listen in as Crista walks you through the five areas you need to lean out, including your physical workplace, your digital workplace, syst...
2021-09-2131 min
Simplify to Scale Show36 | Increasing Online Visibility with Lisa PezikHave you ever paid for a Facebook ad and then had absolutely no return on it? Or maybe you paid for a Facebook ad and had all kinds of return on it but you didn’t have the infrastructure in place to keep up with the influx in leads? In both instances the money is gone and you didn’t get the results you wanted. In Episode 36 of The Lean Out Your Business Podcast, Crista Grasso, interviews Lisa Pezik, a lead generator and content creation specialist, who founded Infinite Design House with her husband Eric. Together they help...
2021-09-0741 min
Simplify to Scale Show35 | Strategies to 3X Your ProfitabilityScaling your business doesn’t have to take up more of your resources. In Episode 35 of the Lean Out Your Business Podcast, Host, Crista Grasso, shares multiple ways you can 3x your profitability without spending more money or more time. In Episode 35 Crista will walk you through a fictious online course model to show you: 2:35 what it looks like to drive leads through an existing workshop and paid ads 5:55 traditional ways to pay for scaling 8:20 two ways you can scale your profitability without using more resources 11:05 how to incentivize wo...
2021-08-3121 min
Simplify to Scale Show34 | How to Position Yourself as an Industry Expert with Nikki NashNikki Nash, Founder of Market Your Genius was originally on Episode 11 of The Lean Out Your Business podcast, she’s back in Episode 34 to discuss how you can position yourself as an expert in your industry and what it was like to write a book, a lifelong bucket list item of hers. If you’ve had a dream for a while or if you’re wanting to launch a product or service into the world but are worried you aren’t ready, you won’t want to miss my conversation with Nikki where she shares: 3:45 – the number o...
2021-08-2429 min
Simplify to Scale Show33 | Creating an Aligned Relationship with Money with Aimee LaLiberteHow is your relationship with money? If you would check “complicated” at best you won’t want to miss Episode 33 of The Lean Out Your Business Podcast where Crista Grasso interviews Aimee LaLiberte, Founder of My Virtual CFO, a company designed to help small business owners get a handle on their finances so they can see their big visions come to life, because let’s be honest, most small business owners didn’t start their business because they loved book keeping. Aimee worked for colleges and non-profits for the first twenty years of her career where she...
2021-08-1729 min
Simplify to Scale Show32 | Defining an Aligned Business ModelIt’s really important to build a business model with the end in mind. When you created your business did you dream of having time freedom and traveling the world or did you dream of building a large team and changing the world? It’s not uncommon to start with an aligned business model but then as you say yes to new opportunities and as the business begins to take on a life of its own it can quickly become misaligned, which leads entrepreneurs to burnout and questioning why they started in the first place. In E...
2021-08-1009 min
Simplify to Scale Show31 | Making Imposter Syndrome Your Super Power with Jen CokenHave you ever struggled with imposter syndrome? Most of us have. Maybe you have struggled with imposter syndrome and didn’t even realize that’s what you were struggling with. In Episode 31, Crista Grasso interviews Jen Coken, an imposter syndrome expert who works with women in power positions who don’t feel so powerful anymore, more specifically she works with women to turn their imposter syndrome into their super power, helping them shatter self-doubt, so they can embrace their genius and learn to love themselves. In Episode 31 Jen and Crista discuss: 5:41 – why Jen’s unique ap...
2021-08-0329 min
Simplify to Scale Show30 | How to Simplify SuccessCrista Grasso is a serial entrepreneur, which means before she had the Lean Out Method and before Criscara she had other businesses, including her most successful endeavor (an idea that she turned into a multi six figure business in less than two weeks) and her least successful business (a jewelry business where she lost multi six figures in a few years). In Episode 30 of The Lean Out Your Business Podcast Crista takes you behind the scenes of both of these businesses, to show you what she did right and what she did wrong. In this episode you’ll...
2021-07-2723 min
Simplify to Scale Show29| Leveraging Content Marketing to Land More Clients with Melanie HerschornDo you struggle with knowing your brand message and how to consistently share that message with the world? If you’ve ever felt like you have no idea what to say on your social media platforms, blogs or email campaigns you won’t want to miss Episode 29 of The Lean Out Your Business Podcast where our Host, Crista Grasso, interviews Melanie Herschorn, a content marketing strategist and coach and the Founder of VIP Digital Content, whose goal is to support women owned businesses land more clients by conquering their content management challenges. In today’s episod...
2021-07-2023 min
Simplify to Scale Show28 | Setting Habits for Business SuccessAt the Lean Out Method we are big believers in sustainable success. We love systems and procedures that are lean and help create an ecosystem where success becomes inevitable. However; these systems can only thrive when they are built on a foundation of healthy habits. If you don't have healthy habits, you run the risk of burnout. In Episode 28 Crista Grasso walks you through an exercise that all guests of the Lean Out Level Up Retreat go through, where she helps you recognize which daily habits you have that are helping you, and which daily habits you...
2021-07-1317 min
Simplify to Scale Show27 | Leveraging Breath to Stay Focused and Intentional with Jenny LindThe external work of growing a business is only as strong as the internal work we do to take care of ourselves along the way. In Episode 27 of The Lean Our Your Business Podcast, Crista Grasso, speaks with Jenny Lind, Founder of Infinite Well Co, on what it means to "take a breathe" and how that one simple act can help you gain more focus, strengthen your relationships and improve your decision making skills. In Episode 27 we discuss: 8:00 - how one simple change can affect everything in your life 9:00 - what procrastination in yo...
2021-07-0625 min
Simplify to Scale Show26 | How to Develop a Highly Effective 90-Day Strategic PlanAt the Lean Out Method we are obsessed with planning and specifically with the idea of planning “just in time.” In her courses and with her students, Crista Grasso, teaches a structure for planning your next 90 days and in Episode 26 of The Lean Out Your Business Podcast Crista teaches you how to do just that. If you've ever wondered how highly effective people accomplish what they do, this is the episode for you. In Episode 26 we discuss: 2:38 Four questions you need to ask yourself and your team 7:45 What defines a highly optimi...
2021-06-2926 min
Simplify to Scale Show25 | Making Big Bold Business Moves with Crista GrassoHave you been thinking of making a big, bold move in your business? Crista Grasso, just made a BIG move at Lean Out Method and in Episode 25 she's taking you behind the scenes of that decision. If you've been wondering if you're ready to make the move and want some clarity on how you make that decision you won't want to miss this episode. Listen in as Crista gives insight into the things you should be considering before you make that bold move so that when you do act, you are set up for success....
2021-06-2228 min
Simplify to Scale Show24 | How to Simplify to Scale Your Online BusinessIf you’ve ever wanted to grow your business more quickly and more sustainably you won’t want to miss Episode 24 of The Lean Out Your Business Podcast, where Crista Grasso takes you behind the scenes of her Simplify to Scale Business Accelerator Program (S2S). S2S is a 6-month group mentorship experience to help you scale your business simply and sustainably, without having to trade today for tomorrow. It’s really important that before we scale we get very clear on what’s working for our business and what’s not, this way when it comes time...
2021-06-1523 min
Simplify to Scale Show23| How to Build Long-Term Financial Success with Kathy SvetinaIf you’re like many entrepreneurs than you are bold enough to execute on your big idea. The problem is that many of us know how to start but we do not know how to build sustainable long-term growth. If you’re someone who has been tied to your big idea, enamored with what you want to do but haven’t stopped to consider the long-term financial aspects of what bringing that idea to life might cost, you won’t want to miss Episode 23 of The Lean Out Your Business Podcast, where Crista Grasso interviews Kathy Svetina, Founder...
2021-06-0822 minSimplify to Scale Show22| Avoid These Top 5 Planning MistakesIf we are being honest we have all experienced the frustration and consequences of a poorly executed plan. Failing to design and execute a strategic plan can lead to a loss of time, money and energy. In this episode, Crista Grasso shares the five most common planning mistakes she sees people make and what you can do to avoid these pitfalls. Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time." If you have a plan but are struggling to execute, a...
2021-06-0113 minSimplify to Scale Show21 | Being Prepared For The Entrepreneurial Rollercoaster With Jessica MaineThe entrepreneurial rollercoaster is not a ride everyone enjoys taking. A lot of times however, we are given little choice than to just ride along. It is something that Jessica Maine knows best, thanks to years of equipping other professionals with personal and business development through strategy, community leadership and education. Jessica is part of the Lean Out Method team as its Sales and Marketing Director and accountability coach. Sitting down with Crista Grasso, she sheds light into what it takes to grow a business and the importance of learning to help fuel the drive to success. – Can’t find...
2021-05-2524 minSimplify to Scale Show20 | How Creating A Planner Can Help You Scale Your BusinessModern businesses, especially online or service-based industries, don't always have physical products. While you could argue that these businesses don't really need a physical product, the opportunity to scale with something physical needs to be explored. Crista Grasso takes some time to talk about using physical products to help scale and grow your business. She discusses how she used her 90-Day Planner to reach potential customers and leverage her reach. What is more, Crista also shares several ideas on using physical products for your business.
2021-05-1816 minSimplify to Scale Show19 | The Dark Side Of Success In Business With Jordan EadesOften times, business owners crave for success. They also know that sometimes, it takes more than just working hard to attain it. Jordan Eades joins Crista Grasso as she opens up about the dark side of success and its effect on her personal life. Jordan is the founder of Your Best Business Life and her passion is helping female business owners overcome the temptation to overwork and achieve work-life balance. She talks about her personal experience having to let go of an 8-figure business that was taking a toll on her health, family and life in general. Get inspired wi...
2021-05-1131 minSimplify to Scale Show18 | Get Your Business Ready for a Successful SummerMany people change up their schedules during summer. While some people slow down to take time off to go on vacation, others do the opposite and double down, taking the opportunity to ramp things up while the others are slowing down. One thing that's consistent across most businesses is that the schedule does shift, and things change a little bit in the summer. No matter what you decide to do, join Crista Grasso on today’s show to get your business ready for a summer shift!
2021-05-0416 minSimplify to Scale Show17 | Foundations of Any Successful Business with Viola WelangThere are three key foundations underneath the success of any business. These are financial stability, right systems, and strategic planning. Crista Grasso’s guest is Viola Welang, a small business strategist whose passion is to help her clients run and grow successful businesses without stress. In this episode, Crista and Viola discuss why these three key foundations are important. You’ll also discover how you can properly strategize your next move to make your business grow. Listen in to know more!
2021-04-2724 minSimplify to Scale Show16 | How To Avoid Bright Shiny Objects to Remain Focused In Your BusinessBright, shiny object syndrome is at an all time high right now, and many of us are experiencing it on a weekly, if not daily basis. Bright, shiny objects are anything enticing that distracts you from the priorities that matter most in your business. Bright, shiny objects are captivating and can even be inspiring, but the end result is often no results and in some cases, customer confusion. In this episode, Crista Grasso explains how the solution to the bright, shiny object syndrome is to create an innovation hour. Tune in to discover more about innovation hour, how to...
2021-04-2015 minSimplify to Scale Show15 | Simple Strategies For Success On Instagram With Nicole DoumatoDo you want to achieve success on Instagram, but you don't know how? If yes, then this episode is for you! Joining Crista Grasso in today’s episode is Nicole Doumato, an Instagram marketing coach dedicated to helping small businesses make it online. Nicole explains how you shouldn't focus on vanity metrics like the number of followers you have. If you can’t sell to your ten followers, how can you do so with 10,000? If you want success on Instagram, you need consistency and interaction. Don't be afraid to take the first step and engage with your audience! For more...
2021-04-1327 minSimplify to Scale Show14 | How To Leverage A Side Sprint During Periods Of Business GrowthMost people are familiar with the term 'side hustle', and this may be how you started your business. Side hustle is the term for taking on extra work to explore our passions or earn extra income while also working a full-time job, but what do you call it when you already have an established business and you are adding something on the side? Introducing the concept of the 'side sprint', a useful tool to help entrepreneurs grow and transform their business. Join Crista Grasso as she breaks down the difference between a side hustle and a side sprint and how to...
2021-04-0613 minSimplify to Scale Show13 | Dispelling Toxic Financial Relationships Through Money Therapy With Nicole IacovoniAlthough one of the main objectives of a business is to earn money, having the feeling that your finances are not enough may result in toxic thoughts. To eliminate such an unhealthy attitude that may hinder growth, undergoing money therapy is a great idea. Offering such help is what Nicole Iacovoni has set out to do, rooted in her own experience of overcoming a problematic relationship with money. She shares with Crista Grasso how bad money management can snowball into your relationships, beliefs, and even mental health. Nicole also explains why women should avoid outsourcing any responsibilities related to fi...
2021-03-3032 minSimplify to Scale Show12 | The CHuCK Technique: How To Eliminate What Doesn't Help You Grow Your BusinessBusiness growth is so much easier if you’re lean – when you’re not held back by things that weigh down the business more that they’re helping it. Just like your spring cleaning routine, there is a way that you can be systematic when it comes to identifying and eliminating these things that don’t serve you anymore. In this episode, Crista Grasso introduces her CHuCK technique, which stands for Cut, Hold, Change, Keep. Crista explains how spending time in this fairly simple process can help you keep your systems and processes aligned with your long-term and short-term goals. The...
2021-03-2317 minSimplify to Scale Show11 | How To Market Your Genius And Unleash Your Full Potential With Nikki NashSometimes, the easiest way toward success is working smarter, not harder. By learning how to market your genius and embrace your true strengths, you're on the right path to building a great brand. Crista Grasso is joined by motivational speaker, podcast host, and author Nikki Nash to discuss putting yourself in alignment with your goals and core values to resonate in the greatest way possible with your chosen audience. Nikki explains how conveying a clear message, highlighting your uniqueness, and shrugging off all kinds of marketing doubts are the ingredients to business success. Most importantly, she underlines the one fact...
2021-03-1623 minSimplify to Scale Show10 | Consistency Is Not Enough – You Also Need KaizenAll good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. She argues that for businesses to stay relevant and achieve longevity, they need to be both consistent an...
2021-03-0917 minSimplify to Scale Show9 | How To Leverage Podcasting For Business Growth With Michelle GlogovacPodcasting is a steadily growing industry that many experts, brands, and businesses are leveraging for growth. The question most business owners are asking now is, should you start your own podcast or pitch yourself for podcast interviews? In this episode, Crista Grasso interviews Michelle Glogovac, podcast matchmaker, publicist, and the host of My Simplified Life Podcast. Michelle shares her expert advice on how to leverage podcasting for business growth. She guides you through figuring out whether to start your own podcast or how you can pitch yourself as a guest to other podcasts. Lean out your business with the help o...
2021-03-0126 minSimplify to Scale Show8 | How To Be Exceptionally Productive - Lean StyleWe all have 24 hours in a day so why is it that some people seem to get so much done and others don't? It's how they use the time they have and structure their day that matters. It starts with knowing the right things to be working on and then being as productive as possible. In this episode, Crista Grasso shares how you can be insanely productive – lean style - and get 5 to 10 hours back every week. She shares how she structures her days in a way that allows her to get things done faster, with higher quality, and far be...
2021-02-2217 minSimplify to Scale Show7 | Non-Sleazy Sales: Reframing Selling For Entrepreneurs With Annie P. RugglesWithout sales, you don't have a sustainably successful business, yet many entrepreneurs suffer from sales aversion and avoid or dread selling, which hurts the business’ profitability. But what if there was a way to do sales in a non-sleazy way that feels true to your ethics? In this episode, Crista Grasso is joined by Annie P. Ruggles, Founder and Dean of the Non-Sleazy Sales Academy, where they dive into the truth about sales, and how to sell in a way that serves your customers and your business.
2021-02-1528 minSimplify to Scale Show5 | 5 Things That Should Be On Your To Do List to ScaleThe things that you’re going to do to scale your business to six figures are going to be different from the things you need to do to scale it to seven figures and even further. There are things, however, that are fairly universal and should be on your to-do list as a business leader. If you want to scale your business, you need to rethink your place within it and what things you should do that will give the most traction to your scaling efforts. In this episode, Crista Grasso enumerates the five most important things that every busine...
2021-02-0116 minSimplify to Scale Show4 | How To Simplify Your Planning For Better ResultsMany entrepreneurs get caught up in crafting a beautiful, detailed plan that they will likely end up never taking action on. Strategic planning is extremely important in setting yourself up for success, but there is a lot of merit in simplifying that process. An ideal plan accounts for what can be anticipated, but also gives you the flexibility to pivot based on what you learn or in case some crazy stuff happens in the world or your life. Listen in as Crista Grasso discusses the common mistakes that entrepreneurs make around planning and suggests a system by which you...
2021-02-0115 minSimplify to Scale Show3 | How to Set Yourself Up to Successfully Achieve Your GoalsWith a new year comes new goals and plans to take our business to the next level. How can you achieve them? Crista Grasso shares the most important thing you can create in your business in this episode, so you are setting yourself up for success and achieving the results you want. She breaks down some of the mistakes people make that keep them from crushing their goals and lists three things you need to say ‘no’ to in order to make room for the things that are working. Follow Crista in this insightful episode for more.
2021-02-0125 minSimplify to Scale Show2 | Make This Year One of Inspired Growth in BusinessHow many times have you received marketing emails that looked bland and empty, as if simply copied and pasted? This kind of strategy does not show inspired growth, nor an inspired entrepreneur either. Crista Grasso discusses what it really takes to cause growth in your business, from getting out of the sea of sameness and making yourself stand out among the rest, letting your values show, and creating a deep connection with your target market. She also explains the right way to leverage a particular business model without blatantly copying it, and why attempting to do so may work in...
2021-02-0114 minSimplify to Scale Show1 | Top 5 Success Patterns For Scaling Your Business In 2021The current year is setting the stage for brand new heights when it comes to designing fresh business strategies. In this first part of a two-part series, Crista Grasso explains the art of leaning out your business to access more opportunities, causing bigger customer impact and more efficient processes. She goes deep into five scaling patterns that will spell out success for most entrepreneurs this year, focusing on why businesses must aim to be simple, relatable, and unique at all levels.
2021-02-0119 min