Shows
The Simple and Smart SEO ShowOptimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow. Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.Key Takeaways:Surfer SEO wo...2025-08-0705 min
The Simple and Smart SEO ShowShopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)(Shopify From Strategy to Action Series, Episode 4!)In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert.👀 If you’ve ever wondered: “Do I really need to mess with my templates?” The short answer is: YES — but it’s simpler than you think.✨ What You’ll Learn:Why templates are the foundation of Shopify SE...2025-07-3006 min
The Simple and Smart SEO ShowShopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content stra...2025-07-2306 min
The Simple and Smart SEO ShowShopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5)In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and st...2025-07-1605 min
The Simple and Smart SEO ShowIs Blogging Dead? Not If You Sell Online in 2025! With Austin Becker (Part 3)Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.Here’s what you’ll learn:How to use Google's "People Also Ask" to create blog content that drives trafficWhen and how Pinterest ads actually work for e-commerceWhy attribution is murky — and how to trust your gut when running ads 0:00 – Intro 0:02 – How to use Google to...2025-06-2512 min
The Simple and Smart SEO ShowProfit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin BeckerIn this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here’s what you’ll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASTh...2025-06-1820 min
The Simple and Smart SEO ShowGoogle Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your s...2025-06-1116 min
The Simple and Smart SEO ShowSEO Evolution: How to Win in 2025 With Helpful Content and Topical Authority (with Andrew Ansley) Part 3In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here’s what you’ll learn:How Google’s approac...2025-06-0413 min
The Simple and Smart SEO ShowAI, SEO, and Modern Learning: Building Smarter Businesses and Raising Future Innovators with Andrew Ansley (Part 2)In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn:How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and educators can support them using AI.Why traditional education is broken and how AI can help every child learn in a personalized way.📚 Resources & Mentions:2025-05-2826 min
The Simple and Smart SEO ShowUnlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)In this value-packed episode of the Simple and Smart SEO Show, host 💁♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍💡 Key Takeaways:🌐 Your Website = Yo...2025-05-0721 min
The Simple and Smart SEO Show🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼Grab your...2025-04-3019 min
The Simple and Smart SEO ShowThe Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.🔑 Key Takeaways:Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and...2025-04-1619 min
The Simple and Smart SEO ShowThe Friend Who First Told Me About SEO 🤯 | Featuring Favour Obasi-ikeThis episode is a full-circle moment! Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. Like, yesterday!Whether you're a seasoned business owner or just now dipping your toe into...2025-04-0920 min
The Simple and Smart SEO ShowSEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa CorsoIn this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you...2025-03-2615 min
The Simple and Smart SEO ShowGoogle Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business. If you're an entrepreneur looking for a clear strategy to maximize your onli...2025-03-1931 min
The Simple and Smart SEO ShowLeveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You’ll Learn in This Episode:💡 AI’s Role in Leveling the Playing Field – How small bu...2025-03-1219 min
The Simple and Smart SEO ShowBranding, SEO, and Smart Business Growth [Follow Through Friday]In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever struggled with niching down, pricing your products right, or making your website more engaging, this episode is packed with actio...2025-02-2613 min
The Simple and Smart SEO ShowLocal SEO, Keyword Research & SEO Tools with Katie StoneIn this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas a...2025-02-1236 min
The Simple and Smart SEO ShowSEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you’re nothing), and why SEOs should stop acting like lone wolves and start sitti...2025-02-0537 minThe Simple and Smart SEO ShowOptimizing Marketing Channels & Repurposing Content [Follow Through Fridays]In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!Key Takeaways:Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.Dedi...2025-01-3105 minThe Simple and Smart SEO ShowOmni-Channel Marketing in 2025 with Raycheal ProctorIn this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand’s pre...2025-01-2940 minThe Simple and Smart SEO ShowIs TikTok Banned or What? Diversifying Strategies in 2025In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Di...2025-01-1914 minThe Simple and Smart SEO ShowOptimize Your SEO Strategy and Optimize Your Business (And Your Life!)In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint. Tune in to learn how small, intentional actions today can lead to big results tomorrow.Key Takeaways:Evaluate Your Marketing Strategy: Align your efforts with your business goals instead of being distracted by trendy tactics....2025-01-1006 min
The Simple and Smart SEO ShowSEO and Digital Marketing: Prioritizing What Matters with RJ LicataIn this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment. Whether you're navigating the world of SEO, building a brand, or just trying to focus your resources as a small business owner, this conversation is packed with actionable insights to elevate your marketing game.Key Takeaways:Strategy Over Tactics: Un...2025-01-0839 min
The Simple and Smart SEO ShowJunction Jack: Revolutionizing SEO Services with Mrs. SEOI'm chatting chat with Stephanie Long, AKA "Mrs. SEO," about her groundbreaking new venture, Junction Jack, a vetted SEO marketplace. Stephanie shares her journey of creating a trusted space for businesses to connect with top-notch SEO experts. From addressing the frustrations of businesses burned by unqualified "experts" to her emotional story behind the name Junction Jack, this episode is packed with insights, advice, and inspiration. If you're curious about the future of SEO, voice search, and how empathy-driven practices can reshape the digital landscape, tune in!Key Takeaways:T...2024-12-1124 minThe Simple and Smart SEO ShowBlack Friday Tools For Your Tech Stack To Build and Grow Your BusinessIn this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which means I could receive payment if you make a purchase after clicking on one of the links. Not all links are affiliate links and these are all products I use and fully recommend! From client management tools like HoneyBook to SEO powerhouses such as Surfer SEO and Dragon Metrics, I walk you through the essential software that...2024-11-2710 min
The Simple and Smart SEO ShowPR + SEO = Peanut Butter and Jelly w/Visibility on PurposeLydia Bagarozza and Bridget Sicsko, co-founders of Visibility on Purpose join me to explore the synergy between PR and SEO, sharing actionable tips for small business owners to enhance visibility and credibility. From pitching to publications to leveraging backlinks, learn how these strategies can drive traffic, build authority, and create lasting impact. Perfect for entrepreneurs ready to step into the spotlight!Key Takeaways:PR & SEO Synergy: PR features not only enhance credibility but also boost SEO through high-quality backlinks from reputable publications.Pitching Best Practices: Craft tailored, mindful p...2024-11-2046 min
The Simple and Smart SEO ShowPersonal Branding for SEO Success with Dianne WilsonIn this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.Target Audience Awareness: Identifying and speaking directly to your ideal audience ensures you attract people who genuinely resonate with your message.Visibility Beyond t...2024-11-1340 min
The Simple and Smart SEO ShowEmpowering The Underdog With SEO and PPC: Charley BrennandIn this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, why storytelling can be a game-changer in client communication, and essential steps to ensure a website is ready for PPC investment. K...2024-10-3036 min
The Simple and Smart SEO ShowDouble Tap For Better SEO Tools: Dragon Metrics Simon LesserIn this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.Key Takeaways:Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs b...2024-10-2331 min
The Simple and Smart SEO ShowUnlock Big Data Vibes For Small Business with Dana DiTomasoIn this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time.UTM Parameters are essential: Use UTM parameters in your URLs...2024-10-1647 min
The Simple and Smart SEO ShowSEO For Local: Strategy to Execution Tips with Amanda JordanIn this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific g...2024-09-2543 min
The Simple and Smart SEO ShowManaging Digital Entities: Tools + Tips with Crystal Carter⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways:Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and users.Entities are Everywhere: Anything from people to concepts can be an entity. Understanding how entities like Beyoncé or Barbie are connected can help improve...2024-09-1135 min
The Simple and Smart SEO ShowReal World SEO Strategy For Entrepreneurs With Dolly DeLongDolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:Introduction to Dolly DeLong:Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.The Importance of SEO:Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media...2024-08-1438 minThe Simple and Smart SEO ShowSizzling Summer SEO: A Mid-Year Recap with Crystal WaddellJoin me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year.Let's go SEO!Key Takeaways:Business Achievements:Launched 2025 photo props, doubling sales from last June.Website traffic nearly doubled, showing successful SEO efforts.New Website Launch:Introduced a dedicated site for the Simple and Smart SEO Show.Joined an SEO bundle and audio summit.Wix Partnership:2024-08-0710 minThe Simple and Smart SEO ShowLow Effort, Big Impact: SEO Work You Actually Have Time ForIn this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.Key Takeaways:Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into st...2024-07-2611 minThe Simple and Smart SEO ShowEnhancing Website Performance with Microsoft Clarity (FTF)Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups...2024-07-1211 min
The Simple and Smart SEO ShowWhy Your Customers Don't Check Out with Celeste GonzalezThis episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways include: understanding scroll depth, identifying dead clicks and rage clicks, and integrating user behavior data to optimize content and tec...2024-07-1040 minThe Simple and Smart SEO ShowSEO For A Small Business: Inside My Small Group (SEO Squad)Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's...2024-05-1512 minThe Simple and Smart SEO ShowBusting Outdated SEO Myths in 2024 with Crystal WaddellIn this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor. You know I love a good user-fo...2024-05-0832 min
The Simple and Smart SEO ShowLeveraging SEO, Pinterest Strategies & Kate Ahl's InsightsIn this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO Challenge!Send me a text!Does SEO feel confusing, overwhelming, or just plain impossible to...2024-05-0304 minThe Simple and Smart SEO ShowTelling SEO Stories With Data: Crystal's Analytics JourneyCrystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.00:00 Welcome to Follow Through Fridays!00:13 Turning Business Models Upside Down00:23 The Hustle Habit: A Decade's Reflection00:39 A Shift Towards Health and Well-being01:49 The Wake-Up Call: A Personal Story03:24 Finding Balance: Work, Health, and Stress03:53 Learning from Nick Rubright: Linkable Assets04:14...2024-04-1218 minThe Simple and Smart SEO ShowLink Building SEO for Entrepreneurs w/ Nicholas RubrightToday's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- CrystalConnect with NickLinkedinRanko MediaUnique SEO Insights From Nick:SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating d...2024-04-1035 minThe Simple and Smart SEO ShowSEO from Scratch: How To Optimize A Website From The StartToday I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.Join the 2ND ROUND of Founding Members for the SEO SQUAD.Detailed Summary:Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.I realized the need to redefine the goals for...2024-04-0513 minThe Simple and Smart SEO ShowInternational SEO to Cross Internet Borders w/Sarah PreschNavigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes in international SEO, and has specific advi...2024-03-2734 minThe Simple and Smart SEO ShowSEO Changes & Practical Website Updates | Follow Up FridayIn this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. 2024-03-0805 minThe Simple and Smart SEO ShowWhat is SEO? And How Does It Work in 2024? With Nina GibsonOptimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a f...2024-02-1437 minThe Simple and Smart SEO ShowPodcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)Simple and Smart SEO for Podcasters in 2024In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve...2024-02-1110 minThe Simple and Smart SEO ShowUnlock the Power of SEO and Elevate Your Branding StrategyLet's talk about how SEO = branding.Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD.Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming t...2024-02-0724 minThe Simple and Smart SEO ShowWhen SEO Works: How to Maintain a Strategic Balance In LifeHow often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key TakeawaysCrystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer du...2024-02-0409 minThe Simple and Smart SEO ShowTeamwork Dynamics In SEO: Defining Expectations For SuccessLet's talk SEO Leadership skills!Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show!Empowering Leadership and Strategies for Onboarding Employees - A ReflectionSome key areas I (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can be discrete yet constructive. I discussed the need for trust, empathy, and consistency in leadership, noting these are vital for building team relationships and fostering a productive and cooperative culture. 2024-01-1907 minThe Simple and Smart SEO ShowUnleashing SEO Magic: Welcome to Follow Through Fridays!Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product.We've got a new format! Follow Through Fridays!Crystal introduced a new format where she covers lessons, implementations, and inspirations from her weekly experiences.Something I learned, something that I implemented and something that inspired me.Let's talk...2024-01-0505 minThe Simple and Smart SEO ShowBest of Season 2: Tips and Strategies for Effective SEOIn this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two.The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes. The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies for online sellers. The final recap is from Episode 69 with Matt Diamante, who shares his insights on local SEO and emphasizes building your online presence as...2023-12-2021 minThe Simple and Smart SEO ShowQuick Tips To SEO Success For Small Business Websites!How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?1. The SEO cost for new Shopify stores trying to establish their brand. SEO and advertising present financial challenges for small businesses.Businesses need SEO to capitalize on online search traffic. Optimizing the company’s website and online presence increases visibility.2. Your customer's journey tells you where to optimize your digital footprint.Cus...2023-12-1313 minThe Simple and Smart SEO ShowData-Driven SEO: Profitability & Scalability w/Dimitrii KustovDimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.1. Proper data tracking is important (Dimitrii's #1 tip!)Tools like Google Analytics and Search Console to monitor business performance.Data should override feelings in business decision-making.Key metrics: number of qualified leads, calls, website visits, and keyword rankings.2. Tips for building the best backlinks:Provide valuable, unique, and potentially surprising content. Make them go "W...2023-11-2934 minThe Simple and Smart SEO ShowUse SEO To Craft Compelling Case Studies w/Brittany HerzbergIn this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle...2023-11-2235 min
The Simple and Smart SEO ShowSEO SHORTS: WHY & HOW TO AVOID KEYWORD STUFFINGDid you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here’s what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:...2023-09-2208 min
The Simple and Smart SEO ShowSEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUESYou’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.But what are those pesky errors that show up on the SEO audit reports all about?What do they mean? And can you even fix them?Today we’re covering 8 common SEO issues & how to fix them including:Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple & require you to do things like:Only allow for one H1 headline on each pageCreate a 404 err...2023-09-0114 minThe Simple and Smart SEO ShowUnlocking the Secrets of Google Search Console ToolsToday we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIE...2023-08-2338 minThe Simple and Smart SEO ShowFinding Balance and Clarity in Business w/Kathleen BookerIn this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.Connect with Kathleen:WebsiteFBIGLinkedinEpisode Highlights:The connection between breathwork, stress reduction, and improved healthExploring the benefits of breathwork for business owners and their outputEmbracing consistency and staying true to your own unique journeyUnveiling the parallels between intentionality in breathwork and strategic...2023-08-1636 minThe Simple and Smart SEO ShowStrategies to Succeed in Business & SEO w/ Celia AriasToday our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi:InstagramLinkedInWebsiteKey Takeaways from this episode:1. Trust your instincts and have confidence in your business,Believe in yourself and avoid feeling reliant on someone else for success.B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.Crystal shared observations...2023-08-0935 minThe Simple and Smart SEO ShowCreative SEO and Conversion Copywriting w/ Haley BurnsToday we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookLike this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.Key Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize...2023-08-0243 minThe Simple and Smart SEO ShowSEO Strategies For Your Website to Attract "Golden Clients"Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy. B shared her two-year process of refining her website.This involved understanding her ideal client, their budget, and prevalent problems. To find more information, she performed voice of customer (VOC) interviews.B noted her increased visibility indicating her SEO expertise.B updated her website messaging. She overhauled her offer suite, Performed keyword research, and Created new SEO strategies for specific pages.B has a step by step process for creating SEO strategies.B...2023-07-2630 minThe Simple and Smart SEO ShowSEO Meaning, Analogies, & Local SEO w/ Dave HerzbergToday we are talking Local SEO & sales w/ B's dad. Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.Honesty is so important in business and the psychology of sales and marketing.Marketing should focus on the positives and have a ready answer for any negatives.Self-awareness and humility can lead to a more rounded and successful business owner.1. Dave Herzberg, a 2023-06-2147 minThe Simple and Smart SEO ShowHow to Do SEO: Key Nuggets from Crystal's Dad, Jeff ClarkToday: SEO insights, the importance of valuing one's services, and encouraging entrepreneurship among listeners.Special guest on podcast: Jeff Clark, father of co-host Crystal WaddellCrystal's dad joins us to share what he's learned about SEO from the podcast!1. Jeff says: Make sure to value yourself and price your services appropriately.Consider building clientele at different price points for services.Find a balance between giving away information and charging for expertise.Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his l...2023-06-1436 minThe Simple and Smart SEO ShowSEO Basics Unlocked: Mastering SEO FAQs w/ Angie ColeeOur guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard!Connect with Angie:PodcastBookFacebookInstagram LinkedInToday Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.1. Have no fear that AI is here!AI in marketing and copywriting is...2023-06-0739 minThe Simple and Smart SEO ShowSEO for Your Digital Marketing Strategy w/ Latesha LynchOur conversation today with Latesha Lynch focuses on SEO, brand messaging strategies and promoting one's business or channel on various platforms.Latesha Lynch is a marketing coach, consultant, and community builder.Connect with Latesha!InstagramTiktokYouTubePodcastLatesha's Lead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.1. Latesha defines SEO as...2023-05-3139 minThe Simple and Smart SEO ShowOff-Page SEO: Use a Podcast To Build Brand Awareness w/ Whitney SuraneWhitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.Connect w/ Whitney:IGLinkedInPinterestWhitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.Whitney has learned the importance of us...2023-05-0348 minThe Simple and Smart SEO ShowSchema + Sitemaps w/ Crystal Carter, Head of Wix SEO CommunicationsCrystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.Connect with Crystal Carter:SERPs Up PodcastTwitterWebsiteOur takeaways from Crystal:1. Crystal Carter discussed her definition of SEO: "bending the internet to your will".Clarity is key when it comes to SEO, and communicating with bots.Make sure your website does what it "...2023-04-2643 minThe Simple and Smart SEO ShowImprove Your Website Visibility With an SEO Audit (Guest: Jordan Gill)This transcript has been machine-generated and has not been edited for errors.In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach. Jordan defines SEO as the ability to be found on the internet.Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.2023-03-0149 minThe Simple and Smart SEO ShowDiscover How Your "Magic Message" is Great SEO w/ Marisa CorcoranToday we are talking the connection between MESSAGING and SEO with Marisa Corcoran.Sign up for the messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest.Marisa's signature program, the Copy Confidence Society, helps people uncover what to say and how to say it so they can attract their dream clients with words used on websites, social media posts, emails etc.B...2023-02-0847 minThe Simple and Smart SEO ShowHow Task and Content Planning Helps You Win the SEO GameToday we are talking content planning for 2023. Grab Crystal's free content planning and task template. It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast. Happy New Year! Make it your own and get productive!Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note 1. How this conversation started: Crystal recognized the need to make sales calls and set aside time for cli...2023-01-111h 00The Simple and Smart SEO ShowUnlock Your SEO Potential in 2023! Our Top 6 Episodes of 2022Crystal & B shared their favorite 2022 episodes!Remember to: Leave a text or voice note.1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)B felt vulnerable but she's since learned the episode helped people understand SEO!2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE).3. Ep 4: Instagram Sear...2023-01-0435 minThe Simple and Smart SEO ShowWorkflow Tips, Systems, & SEO Strategy w/ Dahlia Orth, HoneyBook ProWhat's in our 28th Episode? We are talking to Dahlia Orth all about creating systems in Honeybook to support your SEO strategy!Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.1. Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes.Dahlia offers a guide on her website to help you get started with HoneyBook.Dahlia helped B put systems and processes in place for he...2022-11-3055 minThe Simple and Smart SEO ShowBlack Friday Special Episode: Surfer SEO Behind The ScenesWhat's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO!Want to watch us use Surfer SEO in this episode? Watch the YouTube Video!!!Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.1. Surfer SEO is a tool that helps you rank higher on GoogleSurfer SEO helps you figure out which a...2022-11-2340 minThe Simple and Smart SEO ShowCombining PR and SEO Strategy w/ Alisa Meredith of SEMrushWhat's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound.Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note.1. Surround Sound is an SEO tool that helps with outreach.Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites. Brand visibility is how of...2022-11-1642 minThe Simple and Smart SEO ShowBuild Your SEO Content Strategy W/ Speaking Coach Laurie-Ann MurabitoWelcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito? 1. SEO is important for everyone, not just big companies.Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.2. Public speaking is so much m...2022-11-0944 minThe Simple and Smart SEO ShowWhat is Black Hat SEO? w/ Stephanie Long (Part 2)Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?Our Takeaways:1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.Use Screaming Frog to optimize images for alt text and size.Site structure should be easy to navigate and make sense logically.Contact Stephanie for a free consultation and audit.2. Optimize your W...2022-11-0225 minThe Simple and Smart SEO ShowWhite Hat vs Black Hat SEO w/ Stephanie Long (Pt 1)Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 22nd episode? We are celebrating 3,500+ downloads!!!Part 1 With SEO Expert Stephanie Long1. Stephanie Long has been working in SEO for 10 years and started her own SEO agency after being laid off due to Covid.One of Stephanie's top tips: Heat maps are a valuable tool for understanding where people are clicking on your website.Stephanie suggests that, in order to inc...2022-10-2626 minThe Simple and Smart SEO Show3 Ways to Optimize Your Podcast w/ Podcast Producer Leah BryantWelcome to the Simple & Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave us a messageMeet: Leah Bryant!She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts.Takeaways:Workflows are important in podcasting in order to make the process less stressful.Key templates to use in podcasting include guest outreach, show notes, and graphics.B is analyt...2022-10-1939 minThe Simple and Smart SEO ShowGet More Traffic to Your Site w/ Emily Reagan (Part 2)Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 20th episode? Our Part 2 Takeaways: It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that.Emily teaches her students to optimize existing content before creating new content.Virtual Assistants should be able to access the backend of websites in order to make changes...2022-10-1225 minThe Simple and Smart SEO ShowHow to Outsource SEO Tasks to a VA w/ Emily Reagan (Part 1)Welcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 18th episode?Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!)Our Part 1 Takeaways: Business owners should give Virtual Assistants tasks that are measurable. Tasks that VAs can help with include scheduling social media posts, drafting emails, and creating content.SEO-specific tasks include updating Google Search Console and writing SEO Meta Descriptions and Titles.Communic...2022-10-0528 minThe Simple and Smart SEO ShowGoogle's Helpful Content Update: ExplainedWelcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we're talking about the Google Helpful Content Update and what it means for content.Here's the top takeaways:Google released an update called the helpful content update which could impact your website's search engine ranking.Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.You can make your content more helpful by writin...2022-09-2834 minThe Simple and Smart SEO ShowOptimize Your Website [Listen to a Live SEO Audit]Welcome to the Simple and Smart SEO Show!Today we're talking website audits! 👉🏽 Apply for your own SEO Audit!👉🏽 Share this with a friend!For fun and to show you what it's like, we talked through a LIVE audit of B's site! Here's are the top takeaways:SEO isn't just a pre-built machine on your website, it takes strategy and forethought.It's important to think about what your readers or visitors need.Tools like Ubersuggest can help you improve your website.A few things we've learned about website SEO...2022-09-2146 minThe Simple and Smart SEO ShowPodcast SEO: 3 Simple SEO Tips to Attract More Podcast ListenersWelcome to the Simple and Smart SEO Show!👉🏽 Share us with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 16th episode?Today we're talking SEO strategy for our podcast!SEO plays a role in ALL of our online content:Utilize SEO for your podcast show name by including keywords in your name.Use keywords in your show notes and description to help people find your podcast.You can also use keywords in social media posts, Pinterest pins, and emails...2022-09-1730 minThe Simple and Smart SEO ShowThis SEO Strategy Got Us to the Top 25% of Podcasts in 2022!Welcome to the Simple and Smart SEO Show!👉🏽 Share this with a friend!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.Today we are sharing one of our casual conversations about our favorite topics: SEO & website content strategies!Identify comments within reviews that share a common theme to capitalize on what you do well.Our angle, special sauce, x-factor, etc., comes from all of our past experience, knowledge, and what we see as gaps in the market or opportunities.Let's talk about Pillar Content!Pill...2022-09-0931 minThe Simple and Smart SEO ShowUse SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 2)Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 14th episode?We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! About Ashleigh Chanél:A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines with...2022-08-3132 minThe Simple and Smart SEO ShowUse SEO & Ads Like the Experts w/ Ashleigh Chanél (Pt. 1)Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣Join the ads convo here!About Ashleigh Chanél:A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating & impact-creating machines without the extra time...2022-08-2439 minThe Simple and Smart SEO ShowThe SEO Dictionary Episode (Part 1)Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's inside this episode?Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has. Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.2022-08-1733 minThe Simple and Smart SEO ShowWhat's with the Google Analytics-4 [aka GA-4] Update?Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!What's in our 11th Episode?We are talking all about Google Analytics 4, aka GA-4What are your thoughts on GA-4? (⬅️ leave a comment)Google is sunsetting universal analytics (UA)If you don't have GA for turned on, you're not going to have any data next year.In Crystal's opinion, GA-4 is more e-commerce friendly than the Universal Analytics. GA4 focuses on engagement metrics vs. negative analytics.Create audien...2022-08-1044 minThe Simple and Smart SEO ShowYes, You Can Improve SEO on Your Own! (Guest: Erin Ollila)Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 10th SEO-focused episode?Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services.Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands.Erin now writes website copy for small businesses, in addition to staying on with her big brands clients.It depends on the business whether the URL slug for...2022-08-0350 minThe Simple and Smart SEO Show5 On-Page SEO Mistakes to AvoidWelcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 9th SEO Episode, all about about on-page SEO mistakes?• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes.• You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text.•It is important to have headlines, buttons, and te...2022-07-2028 minThe Simple and Smart SEO ShowSolopreneur SEO for 2023 (part 2) with Laura JawadWelcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 8th Episode? It's Part 2 with Laura Jawad!•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).• They discussed the importance of using Google as a keyword exploration tool.• Calls to action and internal linking are important in keeping people engaged with your website.•Google recently released a core update which has caused some SEO...2022-07-1335 minThe Simple and Smart SEO ShowWhat is SEO in 2023? (The Solopreneur Guide w/ Laura Jawad - Pt. 1)Welcome to the Simple and Smart SEO Show!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 7th Episode? It's Part 1 with Laura Jawad!Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards.Laura has a PhD in oceanography and was...2022-06-2930 min