Shows
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO Isn’t Dead — It’s Evolving: AI Search, Revenue & the New Rules of SuccessIs SEO dead? Not even close.In part 3 of this Crystal Squared episode of The Simple & Smart SEO Show, Crystal Waddell sits down with Crystal Ortiz to unpack what’s really happening in the world of AI-powered search.AND SPOILER: SEO is actually in a strong position right now.They dive into how to define success beyond traffic metrics, how to use AI without wasting hours going down a rabbit hole, and why business goals [not shiny tools] should drive your SEO strategy. From product page optimization to...
2026-02-2515 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!The Art of Relationship Building in SEO: Timing, Trust, and AI ToolsIn this episode of the Simple and Smart SEO Show, Crystal Waddell and Crystal Ortiz dive deep into the psychology behind consumer decision-making and how that translates into smarter, more effective SEO strategies. They explore the importance of relationship-building over time, understanding customer buying cycles, and using AI as a strategic assistant, not a shortcut. Whether you're an e-commerce owner, SaaS marketer, or small business strategist, this episode is packed with insights on creating meaningful customer connections and leveraging AI without losing your voice.🔑 Key Takeaways:SEO is Ab...
2026-02-1113 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!From SEO to CX: Crystal Ortiz on Why Customer Connection Is the Ultimate Ranking FactorIn this thoughtful episode of The Simple and Smart SEO Show, Crystal chats with fellow SEO expert Crystal Ortiz, founder of Socialhart. With over a decade of experience in digital marketing and a background in education, Crystal O. shares her journey from retail to SEO consulting and why connecting with customers is more powerful than any ranking algorithm. They explore the intersection of SEO, AI, customer experience, and basic business fundamentals, revealing why treating SEO like a tool—not a strategy—is key to sustainable online success.💡 Key Takeaways:SEO is a...
2026-01-2818 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!How AI Search Traps Businesses in Their Old Positioning (And How to Fix It)In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down how AI search systems can lock businesses into outdated messaging, even after they've evolved. Using a real-world case study of a lawn service company transitioning from residential to large-scale commercial work, Crystal explains how semantic misalignment—not visibility—is often the root problem. She introduces the concept of semantic alignment and shows how refining website language and structure can guide AI to recommend businesses for the right type of work. From homepage rewrites to contact form tweaks, you'll learn how to...
2026-01-2113 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Why Your Page Isn’t Converting: How Semantic Triples Unlock Smarter SEOIn this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks. Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals how aligning your page’s content with user intent (not just keywords) can lead to higher conversions. Whether you're an SEO novice or pro, this episode offers actionable insights into fixing semantic misalignment and crafting on age...
2026-01-1418 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Vision Board Workshop for 2026: Align Your SEO, Business & Life Goals (Without Burnout)In this special workshop-style episode of The Simple and Smart SEO Show, Crystal Waddell guides you through creating a one-page vision board for 2026 that blends your business goals, SEO priorities, and personal life — without overwhelm.Whether you’re a Shopify seller, creative entrepreneur, or service-based business owner, this episode gives you space to reflect, reset, and move into 2026 with clarity and confidence.✨ Grab a pen, some paper, and about 45 minutes — and let’s map out where your energy is going next.⏱️ Timestamps0:37 – Blending SEO goals with personal and business goa...
2026-01-0821 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Best of 2025: SEO, Branding, and Smart Business GrowthIn this solo “Follow Through Friday” episode, Crystal Waddell (that's me!) reflects on the powerful branding and SEO insights shared by Mordy Oberstein (Former Head of Brand at Wix and Unified Brand Marketing.) I'm sharing how I've implemented them in my own business. From niching down my e-commerce offerings to optimizing emotional storytelling in my SEO strategy, I share actionable takeaways and honest lessons that led to smart growth.Key Takeaways:Own Your Niche: Trying to serve everyone leads to confusion; doubling down on “senior night gifts” turned Crystal’s brand into...
2025-12-1714 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Bye, Bye Digital Silos! Hello, Intent-Driven SEO with Ashley Liddell from Deviation (Part 2)In this episode of the Simple and Smart SEO Show, Crystal Waddell (that's me!) welcomes back Ashley from Deviation to dive deep into the evolving world of search. We break down digital silos across marketing teams, explore the power of unified metrics, and discuss why brand search and intent-rich content are key to dominating the search-everywhere era. From creating demand via social media to optimizing for long-tail keywords and leveraging data-driven strategy visuals, this conversation is packed with tactical and strategic gold for business owners, content creators, and SEOs alike.🔑 Key Takeaways:Mon...
2025-12-0325 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!How to Maximize Black Friday Sales with Automated Email Marketing – Featuring John Hogan from Grid and PixelIn this Black Friday-themed episode of the Simple and Smart SEO Show, Crystal Waddell welcomes John Hogan, co-founder of Grid and Pixel. We dive deep into how e-commerce businesses, especially those on Shopify, can use personalized and fully automated email flows to drive more revenue. Learn the secrets to converting visitors with targeted popups, the importance of various email flows (including abandoned cart, product browse, and post-purchase), and how Grid and Pixel streamlines everything with AI. Whether you're a seasoned email marketer or just starting out, this episode is packed with practical tips for...
2025-11-2817 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Using Shopify with AI and Smart E-Commerce Strategies (Part 2 with Deonnah Carolus)📌 Episode Summary: In this episode, Crystal continues her conversation with Deonnah Carolus, the founder of E-Commerce Savvy, diving deeper into launching and scaling Shopify stores with the help of AI tools. Deonnah shares practical insights on using Shopify’s built-in features versus third-party themes, optimizing SEO for long-term visibility, setting realistic timelines for launching a store, and the mindset shifts needed to succeed in e-commerce. Whether you’re transitioning from Etsy or building your first digital storefront, this episode provides actionable advice to help you go from idea to income—without the overwhelm.
2025-11-1920 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Mastering Shopify for 2025: AI, SEO & Design Trends with Deonnah Carolus (Part 1)In this episode of the Simple and Smart SEO Show, Crystal Waddell (That's me!) is joined by Shopify expert and founder of e-Commerce Savvy, Deonnah Carolus. They dive into the recent changes at Shopify, talk AI integration, theme changes like Horizon, and practical insights for e-commerce sellers. Whether you're new to Shopify or an experienced seller looking to stay ahead, this episode is packed with actionable strategies and future-focused predictions.Key Takeaways:Shopify Evolution: Deonnah outlines how Shopify has transitioned from Debut to Dawn, and now to the ne...
2025-11-1217 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!GEO to Relevance Engineering: Redefining the Future of Search with Garrett Sussman (Part 2)In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI’s understanding of your brand, stay competitive in fractured discovery environments, and leverage “happy accidents” for product innovation.🔑 Key Takeaways:GEO vs SE...
2025-11-0518 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!AI Search, Shopify & the New Rules of SEO with Garrett Sussman (Part 1)In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. Key Takeaways:AI is Res...
2025-10-2928 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!🎧 Semantic Triples, Ikigai, and Optimizing Life with AI (Featuring Ana de la Cruz, Part 2)In Part 2 of this conversation, Ana de la Cruz, SEO Lead at Chartis, returns to The Simple and Smart SEO Show with Crystal Waddell for a deep dive into the human side of AI.Ana unpacks how experimenting with chatbots taught her the inner workings of LLMs, what semantic triples really mean for SEO, and how the Japanese philosophy of Ikigai helps her balance learning, creativity, and life.Crystal connects it all back to entrepreneurship — discussing the “never-ending to-do list,” living an optimized life, and how technology can make us mor...
2025-10-2219 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Vibe Coding Is The New SEO: Featuring Ana De La CruzIn this episode of The Simple and Smart SEO Show, Crystal sits down with Ana de la Cruz, SEO Lead at Chartis, to explore her journey from Univision Radio to leading SEO strategy at a global media agency. Ana shares how curiosity, reinvention, and kindness shaped her path — and introduces us to the emerging concept of “Vibe Coding,” where AI and human creativity meet.Here’s what you’ll learn:How Ana transitioned from traditional media to SEO strategyWhy kindness and collaboration are underrated superpowers in the agency worldWhat “vibe coding” reall...
2025-10-1519 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Traffic to Trust: AI, SEO, and Content Strategy with Andy CrestodinaIn Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.🧠 Key Takeaways:SEO as a Strategy, Not a Rulebook: SEO Tools offer...
2025-10-0817 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!From SEO to AI: Training Chatbots to Recommend Your Brand with Andy CrestodinaIn this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Andy Crestodina, co-founder of Orbit Media, to explore SEO, AI, and content marketing. Andy shares his insights on how search behavior is shifting, the importance of training AI to recognize and recommend your brand.🔑 Key Takeaways:AI Search vs. Traditional Search: Traditional search finds options, while AI delivers recommendations—understanding this is key to visibility and conversions.Prompt Reverse Engineering: Tailor your content to include job titles, outcomes, and proof points to train AI system...
2025-10-0125 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unlocking Hidden Profit: Jamie Trull on Optimizing Your Business for Life and Financial FreedomIn this episode of the Simple and Smart SEO Show, Crystal Waddell (me!) sits down with Jamie Trull for part 2 of our interview to dive deep into the concept of Hidden Profit. Jamie shares her journey of shifting focus from revenue to freedom, explaining how small optimizations can lead to big financial wins. They discuss the importance of aligning business goals with life priorities, overcoming perfectionism, and how data-driven decisions can create sustainable growth—without the hustle. If you're a business owner looking to work smarter, not harder, this episode is for you....
2025-09-1717 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Beyond Google: Redefining SEO in LLMs and an AI-First World with Heather Physioc of VML (Part 1)In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and busi...
2025-08-2818 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Content Creation to Content Distribution: Ross Simmonds on Scaling Your Reach (Part 1)In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. Ross shares how he started out online running a fantasy football blog and now advises global brands. His message: most creators need to stop obsessing over new content and start amplifying what they’ve already made. Learn his “garden analogy” for content promotion, the Four Es framework for creating engaging posts, and how to balance content marketing with SEO. Whether...
2025-08-1321 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Optimizing Shopify SEO: How to Use Surfer SEO to Boost Your Store’s Visibility (Part 5 of 5)In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow. Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.Key Takeaways:Surfer SEO wo...
2025-08-0706 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Shopify SEO Tips: Page Template Tweaks for Better SEO (Part 4 of 5)(Shopify From Strategy to Action Series, Episode 4!)In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert.👀 If you’ve ever wondered: “Do I really need to mess with my templates?” The short answer is: YES — but it’s simpler than you think.✨ What You’ll Learn:Why templates are the foundation of Shopify SE...
2025-07-3007 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Shopify Image SEO: 4 Steps to Drive More Traffic and Conversions (Part 3 of 5)Want more organic traffic and faster conversions on your Shopify store? In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content stra...
2025-07-2307 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Shopify SEO Tech Stack: The Essential Apps and Tools You Actually Need (Part 2 of 5)In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and st...
2025-07-1606 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!The SEO Mindset Shift Every Shopify Owner Needs Before Diving In (Part 1 of 5)In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset.If you've ever thought:"SEO is just for techies!""Shopify isn't good for SEO.""I don't even know where to start."This episode is for you!🎯 What you'll learn:Why your mindset is the #1 SEO success factorThe top myths keeping shop owners stuck (and how to bust them)A fun visibility readiness quiz to check if you're truly ready to be found💡 Key takeaway: S...
2025-07-0908 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin BeckerIn this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here’s what you’ll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASTh...
2025-06-1821 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Google Ads, Ecom Strategy & the Future of AI Advertising with Austin Becker (Part 1)In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your s...
2025-06-1117 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!AI, SEO, and Modern Learning: Building Smarter Businesses and Raising Future Innovators with Andrew Ansley (Part 2)In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. Here’s what you’ll learn:How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.The critical skills kids need for the future—and how parents and educators can support them using AI.Why traditional education is broken and how AI can help every child learn in a personalized way.📚 Resources & Mentions:
2025-05-2826 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unlocking Local SEO: Expert Strategies with Darren Shaw of Whitespark (Part 1)In this value-packed episode of the Simple and Smart SEO Show, host 💁♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍💡 Key Takeaways:🌐 Your Website = Yo...
2025-05-0722 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!🎙️ SEO, Personal Branding, and How to Stand Out in 2025 with Shreya LaCock (Part 2)In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼Grab your...
2025-04-3020 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!The Future of SEO: Stay Ready So You Don’t Have to Get Ready – with Favour Obasi-ike (Part 2)In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.🔑 Key Takeaways:Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and...
2025-04-1619 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Friends Tell Friends About SEO 🤯 | Featuring Favour Obasi-ikeThis episode is a full-circle moment! Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. Like, yesterday!Whether you're a seasoned business owner or just now dipping your toe into...
2025-04-0921 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Smarter Content Updates: SEO Wins Without the Overwhelm with Alyssa Corso (Part 2)In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh. Alyssa breaks down her favorite ways to optimize existing content without burning it all down.Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not 😅), this episode is packed with real-world tips to make your SEO strategy work smarter, not harder.💡 Key Takeawa...
2025-04-0217 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO Content Decay & Connecting Traffic to Revenue – Part 1 with Alyssa CorsoIn this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you...
2025-03-2616 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You’ll Learn in This Episode:💡 AI’s Role in Leveling the Playing Field – How small bu...
2025-03-1219 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Don't Sleep on This SEO Tool: Make Sense of Search Console Data (FTF)Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy. (Missed it? No worries! Listen Here!)Ready to make your SEO work for you? 👇🏽 Let’s dive in. 👇🏽💎 Key Takeaways:1️⃣ Google Search Console = Your SEO Goldmine🔍 Google Search Console (GSC) isn’t just a data hub—it’s your secret weapon for...
2025-03-0508 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Branding, SEO, and Smart Business Growth [Follow Through Friday]In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever struggled with niching down, pricing your products right, or making your website more engaging, this episode is packed with actio...
2025-02-2614 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Local SEO, Keyword Research & SEO Tools with Katie StoneIn this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas a...
2025-02-1236 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you’re nothing), and why SEOs should stop acting like lone wolves and start sitti...
2025-02-0537 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!Key Takeaways:Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.Dedi...
2025-01-3106 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Is TikTok Banned or What? Diversifying Strategies in 2025In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Di...
2025-01-1915 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Optimize Your SEO Strategy and Optimize Your Business (And Your Life!)In this episode of the Simple and Smart SEO Show, host Crystal Waddell walks listeners through practical steps for optimizing their business. Drawing inspiration from RJ Licata's insights on marketing strategy and ruthless prioritization, Crystal shares actionable advice on evaluating your marketing plan, focusing on impactful priorities, building strong networks, and auditing your digital footprint. Tune in to learn how small, intentional actions today can lead to big results tomorrow.Key Takeaways:Evaluate Your Marketing Strategy: Align your efforts with your business goals instead of being distracted by trendy tactics....
2025-01-1006 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO and Digital Marketing: Prioritizing What Matters with RJ LicataIn this episode of the Simple and Smart SEO Show, host Crystal Waddell chats with marketing consultant RJ Licata, founder of Me First Marketing. RJ shares his journey from corporate marketing roles to entrepreneurship, diving deep into the importance of prioritization, strategy, and betting on yourself in today's fast-paced business environment. Whether you're navigating the world of SEO, building a brand, or just trying to focus your resources as a small business owner, this conversation is packed with actionable insights to elevate your marketing game.Key Takeaways:Strategy Over Tactics: Un...
2025-01-0839 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Black Friday Tools For Your Tech Stack To Build and Grow Your BusinessIn this episode, I (Crystal Waddell) reveal the must-have tools that fuel my entrepreneurial journey and business success. Add these to your Black Friday 2024 deals list!This episode contains affiliate links, which means I could receive payment if you make a purchase after clicking on one of the links. Not all links are affiliate links and these are all products I use and fully recommend! From client management tools like HoneyBook to SEO powerhouses such as Surfer SEO and Dragon Metrics, I walk you through the essential software that...
2024-11-2711 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Personal Branding for SEO Success with Dianne WilsonIn this episode of the Simple and Smart SEO Show, I (Crystal Waddell) sit down with personal brand strategist Dianne Wilson to talk about all things branding, storytelling, and SEO. Key Takeaways:Authenticity Sells: Embracing your quirks, imperfections, and real stories resonates with audiences and helps create lasting connections.SEO Loves Stories: Integrating stories into your brand increases discoverability while naturally incorporating SEO-friendly keywords.Target Audience Awareness: Identifying and speaking directly to your ideal audience ensures you attract people who genuinely resonate with your message.Visibility Beyond t...
2024-11-1340 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Empowering The Underdog With SEO and PPC: Charley BrennandIn this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, why storytelling can be a game-changer in client communication, and essential steps to ensure a website is ready for PPC investment. K...
2024-10-3037 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Double Tap For Better SEO Tools: Dragon Metrics Simon LesserIn this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush.Key Takeaways:Founding Story of Dragon Metrics: Simon Lesser "quit his way to the top" by pivoting from an SEO agency to creating a top-tier SEO tool.SEO Tool Competitiveness: Dragon Metrics competes with major players like SEMrush and Ahrefs b...
2024-10-2331 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unlock Big Data Vibes For Small Business with Dana DiTomasoIn this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time.UTM Parameters are essential: Use UTM parameters in your URLs...
2024-10-1647 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO For Local: Strategy to Execution Tips with Amanda JordanIn this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results.Key Takeaways:Local SEO Is All-Encompassing: Local SEO isn't limited to Google Business Profiles or maps. It involves your entire website and how you rank in a specific g...
2024-09-2543 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Managing Digital Entities: Tools + Tips with Crystal Carter⚠️ SMART, advanced episode! 🤓In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways:Consistency is Key: Your digital presence and how you describe your business should remain consistent across all platforms. Inconsistent messaging can confuse search engines and users.Entities are Everywhere: Anything from people to concepts can be an entity. Understanding how entities like Beyoncé or Barbie are connected can help improve...
2024-09-1136 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Real World SEO Strategy For Entrepreneurs With Dolly DeLongDolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.Key Takeaways:Introduction to Dolly DeLong:Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.The Importance of SEO:Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media...
2024-08-1438 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Sizzling Summer SEO: A Mid-Year Recap with Crystal WaddellJoin me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year.Let's go SEO!Key Takeaways:Business Achievements:Launched 2025 photo props, doubling sales from last June.Website traffic nearly doubled, showing successful SEO efforts.New Website Launch:Introduced a dedicated site for the Simple and Smart SEO Show.Joined an SEO bundle and audio summit.Wix Partnership:
2024-08-0710 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Low Effort, Big Impact: SEO Work You Actually Have Time ForIn this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.Key Takeaways:Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into st...
2024-07-2611 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Enhancing Website Performance with Microsoft Clarity (FTF)Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups...
2024-07-1212 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Why Your Customers Don't Check Out with Celeste GonzalezThis episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath*We talk about so many SEO-adjacent topics:strategies for boosting conversions, the significance of focusing on the user, and the utilization of tools like heat maps and session recordings to analyze and improve website performance. Key takeaways include: understanding scroll depth, identifying dead clicks and rage clicks, and integrating user behavior data to optimize content and tec...
2024-07-1040 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO For A Small Business: Inside My Small Group (SEO Squad)Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's...
2024-05-1513 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Busting Outdated SEO Myths in 2024 with Crystal WaddellIn this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO. I'm talking about: Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more. Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor. You know I love a good user-fo...
2024-05-0832 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Leveraging SEO, Pinterest Strategies & Kate Ahl's InsightsIn this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO Challenge!Text me your questions or comments!Hey, Shopify store owners! (Especially if you're...
2024-05-0305 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Telling SEO Stories With Data: Crystal's Analytics JourneyCrystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.00:00 Welcome to Follow Through Fridays!00:13 Turning Business Models Upside Down00:23 The Hustle Habit: A Decade's Reflection00:39 A Shift Towards Health and Well-being01:49 The Wake-Up Call: A Personal Story03:24 Finding Balance: Work, Health, and Stress03:53 Learning from Nick Rubright: Linkable Assets04:14...
2024-04-1219 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Link Building SEO for Entrepreneurs w/ Nicholas RubrightToday's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- CrystalConnect with NickLinkedinRanko MediaUnique SEO Insights From Nick:SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating d...
2024-04-1036 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO from Scratch: How To Optimize A Website From The StartToday I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like: the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging.Join the 2ND ROUND of Founding Members for the SEO SQUAD.Detailed Summary:Crystal Waddell (ME!) hosts the simple and smart SEO show podcast and Follow Through Fridays.I realized the need to redefine the goals for...
2024-04-0514 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO Changes & Practical Website Updates | Follow Up FridayIn this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes.
2024-03-0805 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!What is SEO? And How Does It Work in 2024? With Nina GibsonOptimizing SEO Strategies: Understanding Conversion Rate (Not just driving traffic!)In the episode of the 'Simple and Smart SEO Show', host Crystal Waddell discusses with guest Nina Gibson about the misconception that driving traffic results in conversion. We talk conversion rate optimization, sales funnel, and nurturing customers through an email list.If you didn't know, it's important to separate the tasks of driving traffic and converting sales. Incorporating an SEO strategy can make this process way more cohesive than NOT incomporating SEO.We also talk about setting up websites with a f...
2024-02-1438 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Podcast SEO: Tips for 2024 (Trendcast Audio Summit Replay!)Simple and Smart SEO for Podcasters in 2024In this podcast, Crystal Waddell, host of the Simple and Smart SEO Show, explains the basics of SEO (search engine optimization) and its implications for podcasters in 2024. Crystal discusses major changes in SEO, with a particular focus on Search Generative Experience (SGE) and the issues it presents. Crystal also delves deeply into how podcasters can leverage SEO, from the inclusion of keyword research and understanding search intent, to transcript uploading for enhanced visibility. She highlights SEO mistakes that podcasters commonly make and even provides a checklist for podcasters to improve...
2024-02-1110 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unlock the Power of SEO and Elevate Your Branding StrategyLet's talk about how SEO = branding.Join us for a conversation about the integration of Search Engine Optimization (SEO) and branding.Sign Up For Our three-day challenge. The challenge is designed to help businesses optimize their websites and improve their branding efforts. Join as a FOUNDING MEMBER of the SEO SQUAD.Host Crystal Waddell discusses the profound link between SEO and branding, explaining that SEO is how the internet describes your business while offline. Joined by her friend and business partner, Rachael Spiewak, they discuss their upcoming t...
2024-02-0724 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!When SEO Works: How to Maintain a Strategic Balance In LifeHow often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. Key TakeawaysCrystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer du...
2024-02-0410 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Teamwork Dynamics In SEO: Defining Expectations For SuccessLet's talk SEO Leadership skills!Many thanks for SEO For Hire for having me on their Linkedin Live and Youtube Show!Empowering Leadership and Strategies for Onboarding Employees - A ReflectionSome key areas I (Crystal Waddell) addressed include the importance of having an effective onboarding system for employees, the significance of setting clear job expectations, and how discipline can be discrete yet constructive. I discussed the need for trust, empathy, and consistency in leadership, noting these are vital for building team relationships and fostering a productive and cooperative culture.
2024-01-1907 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Linkable Assets & SEO Value: Welcome To Follow Thru Fridays!It's all about creating linkable assets on this follow through Fridays!You can see Crystal's examples here: Top College Athletes: Earnings & Valuations for Men and WomenIn this video and podcast we take a look at the top earning college athletes in 2023-2024, focusing both on male and female athletes. For the female category, Olivia Dunne, a gymnast, and Angel Reese, a basketball player, take the top spots. While in the male category, Bronnie James, the son of LeBron James, Shadeur Sanders, the son of Deion Sanders, and Arch Manning, relative of the famous Manning...
2024-01-1208 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unleashing SEO Magic: Welcome to Follow Through Fridays!Crystal Waddell, the host of the Simple and Smart SEO show podcast, shared some insights she had from implementing new strategies on her senior night gift store website. Based on information from Matt Diamante and Andrew Holland, she optimized her website's keywords and started a paid e-book as her first digital product.We've got a new format! Follow Through Fridays!Crystal introduced a new format where she covers lessons, implementations, and inspirations from her weekly experiences.Something I learned, something that I implemented and something that inspired me.Let's talk...
2024-01-0505 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Best of Season 2: Tips and Strategies for Effective SEOIn this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two.The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes. The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies for online sellers. The final recap is from Episode 69 with Matt Diamante, who shares his insights on local SEO and emphasizes building your online presence as...
2023-12-2021 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Quick Tips To SEO Success For Small Business Websites!How important is SEO for small businesses? Today we talk content, role of social media in SEO and the necessity of a business strategy in SEO. Additionally we discuss the elephant in the room: can entrepreneurs afford SEO?1. The SEO cost for new Shopify stores trying to establish their brand. SEO and advertising present financial challenges for small businesses.Businesses need SEO to capitalize on online search traffic. Optimizing the company’s website and online presence increases visibility.2. Your customer's journey tells you where to optimize your digital footprint.Cus...
2023-12-1314 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Data-Driven SEO: Profitability & Scalability w/Dimitrii KustovDimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.1. Proper data tracking is important (Dimitrii's #1 tip!)Tools like Google Analytics and Search Console to monitor business performance.Data should override feelings in business decision-making.Key metrics: number of qualified leads, calls, website visits, and keyword rankings.2. Tips for building the best backlinks:Provide valuable, unique, and potentially surprising content. Make them go "W...
2023-11-2934 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Use SEO To Craft Compelling Case Studies w/Brittany HerzbergIn this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle...
2023-11-2235 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: DAVE HERZBERG: PSYCHOLOGY IN SEO & SALESDave Herzberg, Brittany’s dad, joined us as part of our Father’s Day series earlier this year on The Simple & Smart SEO Show.In that episode we largely covered Local SEO, sales, & marketing strategies.(Don’t miss it! Jeff, Crystal’s dad, was our first papa interview!)In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.And the really big takeaway?Understanding & interacting with your customer/client is a delicate lil dance.
2023-11-1009 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: WHY & HOW TO AVOID KEYWORD STUFFINGDid you know there IS such a thing as using your keyword or key phrase too much?Yep. The rumors are true.Here’s what you can do to stick to good keyword density practices:Make the most of synonymous or similar keywordsAim to use your target keyword one time for every 100-150 words (in your blog, on your web page, etc.) or in 2-3% of the total copyCrystal likes using Surfer SEO & their keyword clustersBe mindful of search intentYou might also like:...
2023-09-2208 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUESYou’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site.But what are those pesky errors that show up on the SEO audit reports all about?What do they mean? And can you even fix them?Today we’re covering 8 common SEO issues & how to fix them including:Broken links Meta description errorsLow word countSEO non-friendlyResponse code 4xxTitle tag errorsMost of the fixes we walk you through are simple & require you to do things like:Only allow for one H1 headline on each pageCreate a 404 err...
2023-09-0114 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDINDo you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?News flash ‼️ it’s completely...
2023-08-2514 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Unlocking the Secrets of Google Search Console ToolsToday we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.Google Search Console Semrush ArticleJoin us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.1. The Google Product Suite Products We Love To Use.Google Search Console integrates with Google's other services. Google Analytics and Google Looker Studio.2. We created the acronym PIE...
2023-08-2338 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOGWork smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines.Don't overlook these key areas of your blog:keywordsH1 headlinelinks: internal & external images: titles and Alt textbutton copyOther episodes you might also like to listen to:
2023-08-1808 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Finding Balance and Clarity in Business w/Kathleen BookerIn this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.Connect with Kathleen:WebsiteFBIGLinkedinEpisode Highlights:The connection between breathwork, stress reduction, and improved healthExploring the benefits of breathwork for business owners and their outputEmbracing consistency and staying true to your own unique journeyUnveiling the parallels between intentionality in breathwork and strategic...
2023-08-1637 minSimple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!Strategies to Succeed in Business & SEO w/ Celia AriasToday our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients. Connect with Celi:InstagramLinkedInWebsiteKey Takeaways from this episode:1. Trust your instincts and have confidence in your business,Believe in yourself and avoid feeling reliant on someone else for success.B shared her experiences with seeking validation and confirmation from others, which stopped after going through Arias' program.Crystal shared observations...
2023-08-0936 min
Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!SEO SHORTS: SHOPIFY HOME PAGE SEO FOR BEGINNERSFun fact for our ecommerce friends—Shopify is sneaky! They hide your Home page SEO title & meta description fields.In this installment of SEO Shorts—Crystal helps you find it!This is perfect for existing Shopify store owners, Etsy store owners considering opening a Shopify store, & anyone who’s just curious about… Shopify!You’ll learn:what a meta description iswhat an SEO title iswhy it’s critical to have an SEO title & meta description for your Shopify siteideal character count for bothif you should add a social sharing imageYou may also...
2023-08-0409 min