Shows
The Kee To GrowthCrystal Williams on Building a Memorable Brand in Home ServicesIn this episode of the Kee to Growth Podcast, host Jen McKee engages in a lively conversation with Crystal Williams, a renowned figure in the trades industry. Crystal, known for her podcast, events, and work with women in HVACR, shares her journey and passion for helping contractors build impactful brands. They delve into Crystal's background in her family's heating, air conditioning, and plumbing business, where she honed her skills in branding and community engagement. Her experiences highlight the importance of having a strong brand identity that reflects a company's story and values. Crystal provides invaluable insights into...2025-04-2230 min
Crystal podcastEpisode 9 - Crystal podcast2025-03-0907 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth66 | Unlock Growth in 2025: Mastering Marketing with Crystal Williams from Lemond Seed MarketingShow Information Episode Number: 66 Date: December 23, 2024 Duration: 48:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: Justin@JustinDeese.comGuest Contact Information Guest: Crystal Williams Company: Lemon Seed Email: Crystal@LemonSeedMarketing.com Guest Website: www.LemonSeedMarketing.com Lemon Seed Conference 2025Summary In this episode, Justin Deese welcomes back a friend of the show, Crystal Williams from Lemon Seed Marketing. They dive into the intricacies of marketing in the Hea...2024-12-2348 minCrystal podcastEpisode 8 - Crystal podcast2024-12-0700 min
Power Women of the Trades: Weekly Podcast Empowering Women In the Trades IndustryCrystal Williams: From Family Business to Marketing Success
Join hosts Cassie Pound and Heather Bargender-Wavra as they sit down with Crystal Williams at the Women of HVACR conference in Dallas, Texas. This episode of Power Women of the Trades dives into the dynamic world of women in the trades and key insights from successful female entrepreneurs. Crystal Williams, a board member of the conference and owner of Lemon Seed Marketing, shares her unique journey into the marketing side of the trades, offering valuable advice for women looking to make a mark in this industry.
The conversation spans several vital themes such as the...2024-11-2037 min
10 Minute MarketingStaff Up: You Need To Hire More Than A Social Media ManagerSend us a textYour ideal marketing team is not just one social media manager who does it all!Join 10 Minute Marketing host Sonja Crystal Williams in exploring the different roles of the ideal social media marketing team in a small or mid-sized business. While a social media manager's role is crucial, that position can include the array of responsibilities that are best broken down into individual roles staffed by a range of dedicated professionals.Today's episode delves deeper into the indispensable roles of other critical job functions such as copywriting o...2024-11-1221 min10 Minute MarketingGoing Solo or Bringing in the Pros? Deciding Your Digital Marketing Path with Sonja Crystal WilliamsSend us a textAre you fully equipped to handle your digital marketing all by yourself, or is it time to build a team?Join Sonja Crystal Williams as she unpacks this crucial decision in the latest episode of 10 Minute Marketing. Business owners will discover how to evaluate if you're ready to grow your marketing support, explore the pros and cons of solo versus team-based strategies, and gain insight into setting realistic goals and timelines for learning and training.Drawing from past 10 Minute Marketing expert interviews, Sonja offers a simple framework to help...2024-10-3014 min10 Minute MarketingNavigating Entrepreneurship with Purpose and Trust with Dr. Lori A. MannsSend us a text10 Minute Marketing's Sonja Crystal Williams is joined today by Dr. Lori A. Manns, an acclaimed business coach and marketing strategist, who shares her incredible transition from the corporate world of sales to establishing the Quality Media Consultant Group. Discover how Dr. Lori's journey, as well as her industry keystones such as the Trailblazer Business Summit, empowers purpose-driven entrepreneurs to boost their brand value and revenue.Dr. Lori reveals the critical role of continuous learning and professional development in seizing growth opportunities, and they also dive into the real-world challenges of engaging...2024-10-2328 min10 Minute MarketingEffective Google Ads Tactics for Growing Your Business with Ankit PatelSend us a textGetting your brand's website ranked in Google's search results is no easy task...but, it can get fast-tracked with the successful setup and implementation of a Google Ads campaign. In today's episode of 10 Minute Marketing, Sonja Crystal Williams sits down with Ankit Patel, CEO and Owner of K3 Marketing, to share his wealth of knowledge on crafting highly effective Google Ads campaigns, specifically for Google Search.Throughout the episode, Ankit delivers expert tips on leveraging key tactics like Google Analytics integration and landing pages to measure ROI accurately. Whether...2024-10-0924 min10 Minute MarketingStaying On-Trend With Your Content Marketing Strategies with Victoria CarltonSend us a textIn this episode of 10 Minute Marketing, Sonja Crystal Williams is joined by Carlton Creative Co. Founder, Victoria Carlton. Victoria shares her insights and tips on how brands can effectively ensure their marketing efforts are consistently aligned with both short-term and long-term business goals. She goes on to share her wealth of knowledge on effective content creation strategies, from maintaining a cohesive brand voice to navigating the latest trends in AI and video content.Throughout the episode, Sonja and Victoria offer actionable insights from their professional experiences designed to support...2024-10-0222 min10 Minute MarketingStreamlining Systems & Strategies to Scale Your Business with Diane LamSend us a textThis week on the 10 Minute Marketing podcast, Sonja Crystal Williams is joined by systems and scaling strategist Diane Lam to break down what constitutes an effective business system, from processes and technology to automation and team roles.As you listen to this episode, ask yourself: Is there untapped potential within my business operations that could help my business grow faster and more efficiently?Diane explains the pitfalls of hiring staff without clear processes in place, business operations bottlenecks, and technology mishaps when businesses aren't set up to scale properly...2024-09-2528 min10 Minute MarketingWriting Your Path to Success with Denise ReneeSend us a textCan writing a book be the key to skyrocketing your brand?This week on the 10 Minute Marketing podcast, Sonja Crystal Williams sits down with Denise Renee, expert book writing coach and CEO, to demystify the process of writing a book tailored for entrepreneurial success. Denise shares invaluable insights on crafting a book that not only communicates your skills but also resonates with your target audience. She lays out the different types of books that help establish your thought leadership and how their unique roles can build your brand.Sonja...2024-09-1727 min10 Minute MarketingMastering Marketing Funnels for More Traffic & Leads with Karrie CharitonSend us a textNo matter where you are in your business journey, take your customers on that journey with you through a marketing funnel.In today's episode of 10 Minute Marketing, Sonja Crystal Williams is joined by funnel strategist and owner of KMB Digital, Karrie Chariton. Karrie talks about the key fundamentals of building a marketing funnel and why every business focused on generating leads needs to have at least one funnel in place. Karrie shares her expertise on the step-by-step process of building a profitable funnel, how to get more visibility to a...2024-09-1028 min10 Minute MarketingCreating Captivating Quizzes For Your Marketing Funnel with Alefiya KhorakiSend us a textWhat's a single powerful tool that could completely transform your marketing strategy?A) QuizzesB) QuizzesC) QuizzesD) All of the above!Today on 10 Minute Marketing, Alefiya Khoraki, an expert funnel strategist and conversion copywriter, joins Sonja Crystal Williams to reveal the magic behind quizzes and how they can revolutionize your brand’s engagement and conversion rates. As Alefiya shares her journey from running a bakery in Nairobi to becoming a digital marketing maven, she unveils how she stumbled upon her niche in quiz-based marketing and le...2024-09-0428 min10 Minute MarketingNew Season Teaser: Transform Your Online Marketing Strategy With Expert InsightsSend us a textUnlock the secrets to making your brand stand out in an overcrowded digital market! This season of the 10 Minute Marketing Podcast with Sonja Crystal Williams will feature an amazing lineup of digital marketing experts ready to share their invaluable insights. This season promises to equip you with essential frameworks and strategies that can transform your marketing efforts. From content planning to maximizing reach on your favorite social media, each episode is a treasure trove of practical advice and expert tips. Make sure to grab your pen, paper, or digital device to capture these...2024-08-2806 min
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth30 | Marketing Mastery with Crystal Williams of Lemon Seed Marketing: Transforming HVAC and Plumbing BrandsPodcast Episode Title: Squeezing Success: The Lemon Seed Marketing JourneyEpisode Number: 30Date: April 15, 2004Duration: 31:17Host: Justin Deese Website: JustinDeese.comContact: Justin@JustinDeese.comGuest: Crystal WilliamsWebsite: https://www.lemonseedmarketing.com/SummaryIn this episode of the Freedom Blueprint Po...2024-04-1531 minCrystal podcastEpisode 7 - Crystal podcast2024-03-2809 min10 Minute MarketingBuilding the Ultimate Marketing Team for Community ConnectionSend us a textWhether you're a one-person show or leading a team, this episode is all about taking your brand one step closer to cultivating an engaging and thriving online community.Sonja Crystal Williams, host of 10 Minute Marketing, discusses concepts around engaging with and building online communities from the past several podcast episodes and discusses the importance of approaching your development of an online community with a vision, clear strategy, and the right time management or outsourced support. Listen to this episode for tips on how to plan for audience outreach within g...2024-03-2717 min10 Minute MarketingHarnessing the Power of Organic Growth on Instagram with Kelly LeardonSend us a textHow did Kelly Leardon achieve a $28k product launch on only pure organic growth?This week on 10 Minute Marketing, Sonja Crystal Williams and Walk Like Warriors founder Kelly Leardon dive into the strategies that transcended Kelly's modest Instagram following and lack of any advertising. Her launch experience is not just about business success; it's a masterclass in recognizing and harnessing your unique value, your ethos, and your audience.Over the course of the episode, Kelly shares strategies that have stood the test of time in launching programs that resonate...2024-03-1325 minCrystal podcastEpisode 6 - Crystal podcast2024-03-0201 min10 Minute MarketingCrafting a Thriving Community Through Strategic Marketing with Matt ChambersSend us a textToday's guest said it best himself: "You can watch thousands of millions of hours yoga and Pilates classes on YouTube, but you can't watch a class on community."Sonja Crystal Williams sits down to talk about the inception, growth, and community-building of M3 Yoga & Hot Pilates studio with its co-owner Matt Chambers!In this episode, Matt and Sonja discuss how he's cultivated a vibrant yoga community both online and offline, and how strategic marketing plays a crucial role in the studio's success story. As the marketing leader behind the...2024-03-0118 min10 Minute MarketingClever Networking and E-Commerce Business Growth Tactics with SirDarryl RoundtreeSend us a textWhen someone hands you their business card, do you just add it to your Rolodex or are you actually building on that new connection?In this episode, Sonja Crystal Williams sits down with logistics virtuoso and founder of Zip Ship Inc., SirDarryl Roundtree. From a humble beginning in his home to a bustling warehouse hub, SirDarryl reveals how nurturing relationships has propelled his entrepreneurial journey and grown his business.They discuss how to transform mundane business card exchanges into thriving professional networks, how a timely 'thank you' and the...2024-02-1427 min10 Minute MarketingOptimizing Your LinkedIn Profile for New Clients, New Contracts, and New JobsSend us a textUnlock the untapped potential of your LinkedIn profile with Sonja Crystal Williams as she shares a decade's worth of insider tips and personal success stories to elevate your professional image! If you've ever wondered how to turn your LinkedIn presence into a magnet for job offers, connections, and business growth, here is your golden ticket. With a focus on authenticity and strategic engagement, she peels back the curtain on creating a profile that draws the right attention and fosters meaningful relationships within your industry.This session isn't just about s...2024-02-0921 min10 Minute MarketingDecluttering Your Life and Business To Create Space for Explosive Online Growth This YearSend us a textIf you could come up with one guiding word or phrase for 2024, what would it be?In this episode, Sonja Crystal Williams shares how her own focus on the word "space" is shifting how she approaches life and work, and how your guiding word might inspire you to forge an exceptional year.As the new year has arrived, Sonja shares how she has been decluttering her home. But her decluttering hasn't been just about a simple spring cleaning; it's been about making room for growth, success, and leading with a...2024-02-0313 minCrystal podcastEpisode 5 - Crystal podcast2024-01-1401 minCrystal podcastEpisode 4 - Crystal podcast2024-01-1408 minCrystal podcastEpisode 3 - Crystal Williams's podcast2024-01-1206 min10 Minute MarketingTransforming Your Business Through Balance, Partnerships, and Collabs with Angela HendersonSend us a textWhat are the four key components of a balanced business life according to an international award-winning business consultant? That's exactly what today's 10 Minute Marketing explores. Sonja Crystal Williams delves into this answer with Angela Henderson, known for her unique, holistic approach to coaching women entrepreneurs. Angela emphasizes the need to address not just business strategy but overall life balance for achieving true success. Listen as she shares her insightful experiences from her psychology background, her journey from coffee dates to entrepreneurship, and her experience as an Influencer before it was mainstream.2023-11-2920 min10 Minute Marketing(Pt. 3) Quality vs. Quantity: Which Content Strategy Leaves Your Audience Begging for More?Send us a textContent creation: a tug-of-war between quality and quantity. Where should you be investing your time and efforts?In our final installment of this three-part series, we're diving deeper into the cause for quality and dissecting why leading brands pour resources into crafting research-driven, high-value content. This includes swaying user trust, boosting engagement, and bolstering your brand reputation.I'm Sonja Crystal Williams, your guide through this maze of content strategy. Tune in as I unpack how regular delivery of top-notch, well-researched content can elevate your brand to an authority in...2023-11-0815 min10 Minute MarketingSuccessful Ad Creation on Facebook & IG for Newbies with Sonja Crystal WilliamsSend us a textIn this episode, Sonja reveals the power-packed potential of ads on Facebook and Instagram for your brand and how new advertisers should approach the technical and creative set up. With the world of social media changing the game for branding, Facebook and Instagram ads have become the new go-to strategy. But, should you be running ads on both of these platforms? Sonja walks through the common hiccups and provides a guide to successful campaign launches on both platforms. We go through the nitty-gritty of setting your ad budget and techniques to i...2023-10-1117 min10 Minute MarketingDriving Business & Branding Success Through LinkedIn: Coaching Call With Cloe Guidry-Reed Of Hire GroundSend us a textIn this Coaching Call style 10 Minute Marketing episode, Sonja Crystal Williams sits down with Cloe Guidry-Reed, who has journeyed from being a risk management consultant to a tech entrepreneur as the CEO of Hire Ground — a SaaS platform that connects diverse suppliers and enterprise buyers. Throughout the episode, they outline the trajectory of Hire Ground's growth and Sonja underlines the significance of personal branding in humanizing a business and nurturing deep connections with customers. She also coaches Cloe up on how to leverage LinkedIn to enhance her personal brand and attract clie...2023-09-2729 minCrystal podcastEpisode 2 - Crystal Williams's podcast2023-09-2214 min10 Minute MarketingThe Intersection of AI, Content Marketing, Social Media and How It Will Impact Your BusinessSend us a textIn this episode, Sonja discusses some critical perspectives around the emerging use of Artificial Intelligence (AI) in content marketing and social media. She shares tips on how marketers, teams, and brands should navigate through this game-changing era where AI is not just influencing search engine results but redefining how we create content.Imagine a world where a tool like ChatGPT is your co-creator and content generation faster and smarter. It's time to embrace these innovations, but be mindful, as with everything else, they come with their own set of challenges. 2023-08-3123 min10 Minute MarketingBuilding Brand Authority with Book Authorship featuring Jessica AndersenSend us a textDo you believe writing a book is an uphill task? Internationally renowned book coach, Jessica Andersen, joins Sonja Crystal Williams to debunk this myth and illuminate the path to becoming a successful author. They delve into Jessica's journey from proofreading to coaching high-impact leaders. Jessica also demystifies the writing process, highlighting how you can brand yourself as an author. She brings to light the power of a book within niche markets, changing the way you perceive the writing journey.As they navigate the lesser-known terrain of book coaching, Jessica...2023-08-1716 min