Look for any podcast host, guest or anyone
Showing episodes and shows of

Curt Stockwell

Shows

One-Liner WorkshopOne-Liner WorkshopMarcy Morrison - Corporate Wellness ConsultingMarcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her communication to attract her ideal customers.To learn more about Healthy Fit Family, visit https://healthyfitfamily.com.If you or someone...2024-08-1620 minMarketing Made SimpleMarketing Made SimpleFrom Complicated to Concise—The Formula for a Flawless Marketing PitchWhy does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential customers scratching their heads. Cutting through this complexity and speaking directly to your audience’s needs can be the game-changer your business is looking for. But how exactly do you do that?   In this week’s episode, hosts Dr. JJ Peterson and A...2024-06-0534 minOne-Liner WorkshopOne-Liner WorkshopSteve Wanless - Digital Experience CuratorsSteve Wanless is the founder of a creative digital agency called Wunder Beast. They exist to push the limits of what's possible to extend a brand's reach and storytelling ability with innovative technology. Specializing in AR, VR, and Website development. They create innovative work for major brands like Nike.  Steve struggles to talk about his business because people may not know exactly what innovative tech is, and it’s hard to find the balance between over-explaining and being too simple. Today, I’ll help Steve find his voice in explaining his business in a way that is memorable and r...2024-05-2925 minGood Business with Clay VaughanGood Business with Clay VaughanHow to Craft a Converting One-Liner with Curt Stockwell and Clay VaughanIn this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.The discussion provides a deep dive into the importance of clarity and brevity in business messaging. Listeners will learn practical tips for distilling their value proposition into a single, impactful sentence that resonates with their target audience.Ideal for entrepreneurs, marketing professionals, and anyone looking...2024-03-1932 minOne-Liner WorkshopOne-Liner WorkshopJim Paras - EOS ImplementorLike many professionals, Jim Paras juggles multiple roles as a professional.He's not only an EOS coach guiding businesses to achieve their visions but also the pioneering force behind a startup that provides architects with precise cost evaluations for their projects and independent estimators with a new career path.When faced with the common question, "What do you do?" Jim finds it challenging to capture the depth of his expertise in a short response.Often, he resorts to the catch-all term "well... I'm a consultant," a label that scarcely does justice to...2024-03-0825 minOne-Liner WorkshopOne-Liner WorkshopRyan Cote - Digital Services DirectorRyan Cote is the director of digital services for the digital division of Ballantine, a company specializing in direct mail and digital marketing that helps brands and companies connect with their customers. He and his family have been at it for almost 60 years, since 1966. Now, for the digital side of Ballantine, they're making a shift to a very specific niche - digital marketing services for B2B manufacturing companies.When repositioning a brand, it's critical to get the entire team on board with your new messaging. When your whole team understands the answer to t...2024-02-1425 minOne-Liner WorkshopOne-Liner WorkshopKeith Dimeler - Tax Accounting ProfessionalKeith Dimeler is a CPA and the owner of Dimeler & Associates - an organization that caters to individuals and businesses aiming to simplify the management of their taxes. Collaborating with independent accounting professionals, he provides a flexible and responsive team approach that maximizes accuracy and customer service. Unfortunately, Keith often struggles to answer the question “What do you do?” because of the complexity of his offerings. Today, we’ll help him create a clear and memorable one-liner that will help anyone understand his offerings, allowing Keith to engage in more conversions about his brand and...2024-01-3116 minThe Morning Upgrade Podcast with Ryan CoteThe Morning Upgrade Podcast with Ryan Cote#165 - The Entrepreneurial Operating System with Curt StockwellIn this episode of the Morning Upgrade podcast I talk with Curt Stockwell about his morning routine, getting through hard times, healthy sleep habits, the EOS system and much more. 2024-01-0717 minOne-Liner WorkshopOne-Liner WorkshopBrian Morris - Man360 Media PersonalityBrian Morris is the host of Man360, a Christian television show that encourages men to be the people that God created them to be. The show uplifts and educates viewers by providing fun, informative, and faith-filled content. Brian has a unique style that is very non-traditional, so when talking about his show, Brian often struggles to explain it in a way that appeals to the traditional Christian crowd. Traditional, non-traditional, 23 or 63 Brian has a message for all men. Today, we’ll help Brian create a one-liner that quickly explains the value of his show to...2023-12-1323 minOne-Liner WorkshopOne-Liner WorkshopJoff Williams - Charitable Medical CareJoff Williams is the Managing Director for Mercy Ships, a non-profit organization that operates hospital ships to provide free medical care to some of the world's poorest populations. Joff’s responsibilities touch every department, from operations and supply chains to HR and finance. This can make it difficult to clearly explain such a complex role to the partners and volunteers he works with. Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the mission of providing hope and healing to others. One Liner Works...2023-10-2520 minOne-Liner WorkshopOne-Liner WorkshopMarisa Ala - Estate Legal ServicesMarisa Ala is an Estate Planning Attorney and owner of The Ala Firm. After experiencing the stress and family drama of settling her own grandparents' estate, Marisa decided to leave her long-time career as a litigator to start an estate planning firm. Now, she helps others create plans for a smooth transfer of wealth to their beneficiaries after their death. Although The Ala Firm has a great tagline - Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve. Today, we’ll help Marisa cr...2023-10-1120 minOne-Liner WorkshopOne-Liner WorkshopKendra Wiiest - Business CoachingKendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence in delivering it.     Today, I'll help Kendra build upon her existing one-liner and give it the real impact she desires.  I’ll do this by focusing on the tangible problem and the real human element of the success her clients find when worki...2023-09-2715 minOne-Liner WorkshopOne-Liner WorkshopJesse Grothaus - Salesforce ConsultingJesse Grothaus is the founder of Cloud Pathfinder Consulting. His firm specializes in helping businesses streamline their sales operations by leveraging Salesforce software. When speaking with potential clients, Jesse often faces the challenge of explaining his work in a straightforward manner without getting caught in the dreaded "curse of knowledge." Today, we'll help Jesse craft an easily digestible one-liner, designed to pique the interest of potential clients, and open the door for deeper conversations. #StreamlineSalesOps #SalesforceSimplification #BusinessClarity #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing2023-08-2418 minOne-Liner WorkshopOne-Liner WorkshopTatianna Felix - Construction Workforce DevelopmentTatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. ABC Inland Pacific provides those looking for a new career with education and apprenticeships in commercial construction. When explaining her chapter’s programs, Tatianna often faces the untrue but widespread belief among job seekers that college is always the best path. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers.One Liner Workshop EP #13#B...2023-08-0920 minOne-Liner WorkshopOne-Liner WorkshopDanny Porter - Small Business ConsultingDanny Porter is the founder of Porter & Co LLC, a small business consulting agency. As a certified business coach, he specializes in simplifying management and making it easier for small businesses to run smoothly. He does this by bringing clarity to every major department. This is a new role for Danny, and he has yet to figure out how to explain what he does in simple terms. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper conversations with potential clients.#Sm...2023-07-2617 minOne-Liner WorkshopOne-Liner WorkshopKelli Thompson - Digital Content Ownership (NFTs)Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs.  An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in silmpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people are still unfamiliar with the concept of NFTs or digital ownership and its potential to address both personal and business needs. T...2023-07-1220 minOne-Liner WorkshopOne-Liner WorkshopThomas King - Coffee Roaster Maintenance and RepairThomas King is the co-owner of Pro Roaster Services, a family-owned business specializing in certified maintenance and repair for coffee roasting machines across the United States. When engaging potential customers, Tom often highlights his company's qualifications and the wide range of services they offer but, he needs a more compelling way to emphasize the value of certified machine maintenance. You see, many coffee roasters neglect proper maintenance, but this can result in costly downtime or, even worse, accidents such as devastating fires. Our goal today is to help Tom create a clear and impactful one-liner that will resonate...2023-06-2820 minOne-Liner WorkshopOne-Liner WorkshopCJ Curtis - Trafficking Survivor AdvocateCJ Curtis is a local business owner. Her cafe, The Garden, partners with HRC Ministries to combat sex trafficking in Spokane, Washington, and the surrounding areas.  As a survivor advocate, she is passionate about spreading the word about HRC.  When attempting to describe HRC’s ministry, she often has difficulty unpacking how large the problem of sex trafficking is, even in our local area. Often people think this is a problem in larger cities or in foreign countries.  When people locally think it's a problem elsewhere, they might not be motivated to get involved.  Our objective today is to hel...2023-06-1516 minOne-Liner WorkshopOne-Liner WorkshopReba Parkinson-Nigh - Collectibles and AwardsReba is the Co-Founder & CEO of Custom Pins and Buckles.  Her company operates within a highly specialized industry. Like many business owners in niche fields, she faces the challenge of effectively describing her unique product. When attempting to explain her company's services, Reba often resorts to a mission statement laden with industry-specific terminology.She recognizes that this approach lacks clarity and often leaves individuals perplexed rather than captivated. Our objective today is to resolve this issue for Reba by formulating a clear and memorable One-Liner.2023-05-2414 minOne-Liner WorkshopOne-Liner WorkshopCammy Presho - Non-Profit CoordinatorCammy Presho is the Executive Director of Greater Good Northwest. But I think a better title for Cammy is a Non-Profit Connector. In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration.  Cammy knows that the best connections are often made by other people who spread the word about Greater Good’s cause.  This means that having a clear and repeatable message is critical.  Today we will do this by crafting a clear, memorable, and repeatable One-Liner.#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #NonPr...2023-05-1011 minOne-Liner WorkshopOne-Liner WorkshopAnn Long - Burbity WorkspacesAnn Long is the creator and owner of Burbity Workspaces.   Her passion is seeing businesses of all sizes flourish.  She accomplished this by running several Co-Working locations in the Spokane, WA area.  However when it comes to her marketing message Ann knows that many of her ideal clientele are not yet familiar with the concept of Co-Working or Shared workspaces.  So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not under...2023-04-2612 minOne-Liner WorkshopOne-Liner WorkshopLaura Dentone - Health AdvocateLaura Dentone is a Health Advocate and owner of Every Cell Every Body.   Her passion is helping people find relief from their short term and long term health struggles. Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person. Using jargon and inside-speak means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. Today Laura and I will...2023-04-1213 minOne-Liner WorkshopOne-Liner WorkshopJarrod Carter - Forensic ScientistJarrod Carter is a Forensic Scientist and owner of Origin Forensics. Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.  The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they will be compelled to let you...2023-03-2234 minOne-Liner WorkshopOne-Liner WorkshopRyan Ferguson - Professional Commercial FilmmakerRyan Ferguson is a Professional Commercial Filmmaker and owner of Cavalier Films. Ryans’s biggest struggle when answering the question “What Do You Do” is filling his answer with industry jargon that does not make sense to the average person. Using industry jargon means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. In about 10 minutes, Ryan and I will solve this problem and give him more opportunities for business by creating a clear and memorable One-Liner.2023-03-0812 minOne-Liner WorkshopOne-Liner WorkshopKibbee Walton - Professional PhotographerKibbee Walton, is a Profssional Photographer and owner of Artisan Portrait. Kibbee’s biggest struggle when answering the question “What Do You Do” is effectively getting across the importance of investing in professional photos for your family.  He has a passion for people, and making a real connection is critical to his success. In about 15 minutes, Kibbee and I will create an impactful One-Liner to make the vital connection he’s looking for.2023-02-2211 minOne-Liner WorkshopOne-Liner WorkshopTara Wear - Communication SpecialistTara Wear,  is a Corporate Leadership Development and Communication Specialist and owner of Powerful Connections Now. Tara’s biggest struggle when answering the question “What Do You Do” is always explaining what she does differently each time she is asked.  This results in a message that is not clear.  And because it is different every time it is not memorable and repeatable.  In about 10 minutes, Tara and I are going to solve this problem and give her more confidence by creating a clear and memorable One-Liner.2023-02-0814 minMarketing Made SimpleMarketing Made SimpleIs Your Website Costing You Customers?Are you stuck trying to figure out how to design and organize your website? You’re not alone. Creating your company website is one of the most important steps you take when you build your business. But if you’re like a lot of companies, you’re so close to your business that it’s hard to step back and see it from your customer’s perspective. And when your website isn’t tailored to resonate with your specific audience, it’s going to cost you customers.   In today’s episode, J.J. and April talk with StoryBr...2022-12-1425 minAnalog Jones and the Temple of Film: VHS PodcastAnalog Jones and the Temple of Film: VHS PodcastBatman Beyond: Return of the Joker (2000) Movie ReviewThe First Feature-Length Batman Beyond Movie...and only! Jon Harrington is joining Analog Jones once again and reviewing another Batman Animated movie, this time it's Batman Beyond: Return of the Joker.  Quick Facts Directed by Curt Geda Produced by Alan Burnett, Paul Dini, Bruce Timm, and Glen Murakami Screenplay by Paul Dini Production Company: Warner Bros. Animation Distributed by Waner Home Video Release Date: October 31, 2000 Starring:  Will Friedle as Terry McGinnis / Batman Kevin Conroy as Bruce Wayne / Original Batman Mark Hamill as Joker / Jordan Pryce An...2021-02-1749 minStars in the RaftersStars in the Rafters14. Irrepressible1. Polska efter Schedin - lydia ievins (Montague, MA). A traditional Swedish slängpolska tune from Västmanland, played here on nyckelharpa and piano. This thoroughly satisfying tune is a popular favorite with dancers. Recorded on Koivu, lydia's duo album with Helsinki-based pianist Juha Kujanpää. www.lydiamusic.org  2. Stop the words now, by Rumi. Read by Charis Boke (Springfield, VT).  3. Sweet Mary Starbuck - Alex Sturbaum (Olympia, WA). Alex’s “new old” song will be on their upcoming album Loomings, coming out July 24. www.alexsturbaum.com  4. Sea-Hoardings by Cale Young Rice. Read by Julie Vallimont (Br...2020-07-1600 min