Shows
AutoFM Programa del Motor y CochesDentro de Stellantis Vigo: la fábrica que mueve España + Nuevo Audi Q3, más premium y tecnológico que nuncaEn este episodio de AutoFM viajamos hasta Vigo para conocer por dentro una de las fábricas más potentes de nuestro país: la planta de Stellantis, donde se producen modelos clave del grupo y donde nace la división Pro One, líder en vehículos comerciales en Europa. Descubrimos cómo funciona el programa CustomFit, dedicado a la personalización y transformación de furgonetas, y repasamos cifras que demuestran la enorme fuerza industrial de esta planta gallega.
Con entrevistas a Diego Rey responsable de Stellantis Pro One para España y Portugal y con Guillem Feliu product ma...
2025-11-0719 min
The Casuals MMAUFC 313 Reaction: Did Ankalaev Really BEAT Pereira?!This week, THE CASUALS analyze UFC 313 and discuss if Ankalaev really won. They also discuss their thoughts on who Justin Gaethje should fight next, Dana White's new boxing league, and if UFC Fight Vettori vs Dolidze is even worth watching.Thanks to our sponsors ! ➡︎ MYBOOKIE! https://bit.ly/betwithTHECASUAL - MyBookie gives YOU an extra bonus on up plus a casino chip to use in the casino when you use promo code THECASUALS ➡︎ Impact Mouthguard - https://www.impactmouthguards.com/pages/customfitSUBSCRIBE to our channel! ➡︎...
2025-03-131h 13
Everything Intellectual PropertyFrom Low-Income Living to Shark Tank Success 💼Matt Hall, founder and CEO of TrueFit Customs, discusses how he risked $125K to build a $15M business. He talks about his journey from low-income housing to scaling his revolutionary custom-fit mouthguard company, which now serves NFL and NHL teams like the Eagles and Rams. Matt shares the challenges of starting with credit card debt, his breakthrough moments, and the importance of systems and processes in manufacturing. He also reflects on his Shark Tank experience, where he landed a deal with Rohan Oza, and how custom-fit products like mouthguards and insoles are transforming the market. #invention #multimillion #i...
2025-02-2153 min
PracticeCareJeff Bitter & Rick Tilquist on Convincing Patients to Private PayIf you’re thinking of starting a private pay practice, or adding private pay services to your practice, don’t assume patients will just pay it. You have to convince them. How? My guests today run a private pay physical therapy practice and attract patients who could use their insurance with other physical therapists, but don’t. They tell us how they do it. Jeff Bitter, DPT, opened CustomFit Concierge in 2017 to best serve the physical therapy and health needs of the community of Chicago and surrounding areas. This practice was intentionally designed to offer service...
2024-08-0642 min
follow.us/startupsAshwin Kumar - Co-founder and CEO - CustomFitYearning for a way to elevate your online presence without the headache of code changes? Well, your wish is granted! In this conversation, we're joined by Ashwin Kumar, the co-founder and CEO at CustomFit.ai and a proud alumnus of BITS Pilani. Ashwin guides us through the platform's evolution and its global impact on businesses.Just imagine understanding your visitors, decoding their behavior, and seamlessly tailoring their online journey to their unique interests – that's the power of CustomFit.ai. Tune in!To watch the video interview, visit: https://www.follow.us/fms/share-messages/wfnz-tsin-mmoa?client-id=101...
2023-12-1228 min
Understanding VCUVC: Vinod Shankar from Java Capital on navigating controllable black swan events, learning from missed deals, and the focus on founders in smaller cities like CoimbatoreIn this episode you will learn:What is Vinod's perspective on risk appetite in the venture capital ?What is the connection between the venture business and Black Swan events according to Vinod? How does Vinod define controllable Black Swans in the context of venture capital?How did working at Kalaari impact Vinod's knowledge, sourcing, and relationships in the startup ecosystem?What are the core value systems of Java Capital? What are the key metrics used to measure values such as serendipity and quality of investments?How does Java Capital evaluate missed deals and learn from them?How does...
2023-06-1246 min
DPT to CEO: The PodcastTaking the Risk to Start Your Cash Based Practice with Jeff BitterStarting your cash practice could be a big risk. There is a lot to consider and a lot that could be at stake. Sometimes that is enough to stop people before they even start. In our interview with Jeff Bitter, he tells us how he took the risk to start his practice CustomFit Concierge.
Follow me on Instagram: @drmorganmeese | Join my Facebook Group: DPT to CEO | Ready to start your own cash based practice? Let's talk! morganmeese.com/bookacall |
MUSIC: We Are The Best Team! by WinnieTheMoog Link: https://filmmusic.io/song/6235-we-are-the-best-team- License: http://cre...
2022-11-0645 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE132: Talking B2B Digital Customer Experience Personalisation & Analytics w/ Ashwin Kumar, CustomFit.ai - At the Coalface Podcast - 26 May 2022Ashwin is the Founder & CEO of CustomFit.ai - https://www.customfit.ai
CustomFit.ai is a SaaS, B2B Focused Experience & Hyper-Personalisation Platform
CustomFit.ai differs from B2C eCommerce personalisation platforms in that it focuses primarily on content and customer journey personalisation vs search, merch & product recommendation personalisation.
CustomFit.ai tracks all website interactions from the first landing page to detect the optimal path to engagement for that individual visitor/customer.
CustomFit.ai also integrates with CDP & Marketing Automation platforms for further marketing segmentation and engagement.
In this episode, Jason and Ashwin discuss the key differences between B2...
2022-05-2650 min
GrowthFit by CustomFit.aiAcing Business Development and PartnershipsBusiness development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant.
Highlights of the talk-
The growing potential of digitization and business development
Working with various businesses, teams and cultures
Must have qualities for a business development manager
Catch the full interview here- https://bit.ly/3wibrtm
2022-05-1644 min
The TrulyFit PodcastWhat is an FMS screen?Jane Ogle and Brigitte Rentiers, sisters from another mister and co-owners of CustomFit Center in Savannah, GA, are back on The Trulyfit Podcast to talk about what is an FMS (Functional Movement Screen)._We go over the following concerning the FMS:-How one becomes certified in it-Advantages for your clients-Advantages for personal trainers-Step by step client experience going through a screen-How it can help you in your business/development_CustomFit Center's fitness professionals are dedicated to improving your movement and quality of life. CustomFit offers Individualized...
2022-05-151h 07
GrowthFit by CustomFit.aiCreating a Distraction-free User Journey with CRO Experimentation and PrioritizationIn CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy.
Iqbal Ali from Turing Labs shared valuable insights about best practices in CRO on our #growthfit interview series.
Highlights of the talk-
Journey from designing and developing to CRO
Eliminating distraction on the website
The process of experimenting and idea generation
The concept of PIE for CRO
Read the full blog here-
https://bit.ly/3uRt2aC
2022-04-1828 min
GrowthFit by CustomFit.aiPrioritize Goals, Solve One Problem at a Time — a Mantra for Product MarketingAs a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.
This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.
We had an insightful discussion with Rony Vexelman, VP of m...
2022-04-1831 min
GrowthFit by CustomFit.aiDemand Generation is a Number-driven Role with an Art and Science to itWebsites are an important component in lead nurturing.
One can understand the visitor/buyer's journey. You can clearly see the movement from the funnel from stages like the unaware to aware.
In our latest episode of Growthfit, we discussed the various aspects of demand generation, lead nurturing and the role of the website in these with Bryant Lau from Flockjay.
The highlights of our talk-
👉 Points to focus on as a SaaS marketer
👉 Lead generation strategy
👉 Strategies to drive quality traffic to the website
👉 Components crucial to inbound marke...
2022-04-1820 min
GrowthFit by CustomFit.aiMaking marketing conversational with Mark Kilens from DriftModern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.
In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.
Highlights of the talk:
👉 Personal operating system
👉 Improved personalized experiences for your customers
👉 Content Strategy that has worked
👉 6 types of cornerstone content assets
Read the blog here-https://bit.ly/3v87gi1
Let us k...
2022-04-1223 min
GrowthFit by CustomFit.aiCarving a Niche in Growth Marketing is all About Maintaining Consistency“If you speak your customer’s language, they’ll definitely listen to you.”
Strategizing website messaging has a lot to do with customer journey and the type of users visiting the website.
This makes the website actually speak to the person.
Also keep in mind what stage or user journey the visitor is at. What prompted the person to get to your website? Having the right message for every category of user definitely boosts conversations.
In our #growthfit interview series, we discussed many aspects of growth marketing and it’s challenges with Tawab Jabar.
2022-04-0822 min
GrowthFit by CustomFit.aiHow Impactful Personalization Optimizes ConversionsNot just personalization but IMPACTFUL Personalization !!
Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers.
We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes and experimentation.
Highlights from the talk:
👉Learning from successes and failures in experimentation
👉Studying and removing the hurdles in Conversions
👉Experimenting with personalization at small and big level
👉Prefer building a competent team ov...
2022-04-0638 min
GrowthFit by CustomFit.aiFailed Experiments are Loss Preventions in CROIn Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.
Highlights of the conversation-
⭐ Experimenting in digital marketing from ground zero
⭐ Learning from failed experiments to prevent loss to business
⭐ Learning theoretically Vs practically
⭐ Prioritizing test ideas with respect to high impact pages
Alternatively, read the blog here-https://bit.ly/3JzXASC
digitalmarketi...
2022-04-0644 min
GrowthFit by CustomFit.aiTop marketing tactics for B2B product marketers from the marketing head of LeadpagesUnderstand various audience segments, create a great product and get a team of great people to support you. Bob Sparkins, Head of Marketing at Leadpages, shares insights about what makes a successful product, tips for young marketers and entrepreneurs. Highlights of the conversation- 👉 Conversion rate is important and so is the difference in the rate with respect to techniques and ideas 👉Leveraging various channels like advertising, partnerships and affiliates 👉Product success mantra- Create a great product and get a supportive team to back you 👉Don’t let procrastination kill your ideas. Start up an...
2022-04-0441 min
GrowthFit by CustomFit.aiThe best hyper-personalization techniques in b2b marketingEvery customer is unique and marketing is all about making him feel special. Personalization is a key factor in marketing and often a tough thing to implement. In this episode of GrowthFit, we discussed the right practices in personalization without making it look creepy. Watch this conversation with Lucy Literado Tsotsorina, VP Marketing at Reply.io.
Highlights you should not miss:
👉 Knowing customer sentiments and using them for better marketing
👉Levers required to create a community around a brand
👉 Including personalization into your marketing strategy
👉Content Strategy as a whole
Al...
2022-04-0454 min
GrowthFit by CustomFit.aiCustomer-centric product marketing: How to strategize and implement this approach?Product marketing is more effective and relatable when customer-led journeys become the main focus. It's also about implementing the right personalization tactics. So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right? We discussed the nitty-gritties of product marketing with Rony Vexelman, Director or Product Marketing at Optimove.
Key highlights of the interview-
👉 Planning your day as a product marketer
👉 Crafting a brand story
👉 What is a Hyper-personalized CRM marketing plan?
👉 Why customer-led journeys?
Alternatively, read the blog here-https://bit.ly/3O3WtxM
#dig...
2022-04-0143 min
GrowthFit by CustomFit.aiWhy localization in marketing in important?Determining the right strategy and techniques in marketing makes all the difference. Local SEO and multilingual content are also crucial for an effective outreach. We have with us a young entrepreneur and a leading marketer, Alex Price. He is the founder of 93digital/93x/FINITE. He speaks about making the right choices from tactics to technology.
Here are some highlights:
👉 How to convince to invest into strategic projects?
👉 Using multi-lingual website for SEO
👉 Adding personalization to a B2B MarTech Stack
👉 Advice to next-gen marketers
Alternatively, read the blog here-http...
2022-04-0126 min
GrowthFit by CustomFit.aiHow to leverage marketing data through in-depth analysisYou must have heard that "data is the new oil". There's lot of buzz around data these days. If you are curious to know how to make the most out of data to increase conversions, specially in the B2B sector, then listen in to this conversation with Arun Pillai, Senior Vice President - Enterprise Customers and Global Reseller Channel, LakeB2B.
Highlights of the talk:
👉 Demystifying the vacuum between data and customers
👉 Choosing Channels and Marketing Mix
👉 4 approaches to Product positioning
👉 Marketing as a Career
Alternatively, read the blog here-h...
2022-03-3140 min
GrowthFit by CustomFit.aiHow to conceptualize website content strategy?In a conversation with Hannah Sackett, product marketing manager at Electric.ai, we discussed the best practices in conceptualizing and creating an optimum brand message on a B2B website.
Highlights of the interview-
👉 Getting the positioning and messaging right for a product
👉 Branding journey of Electric.ai
👉The Do’s and Don’ts in personalization
👉Marketing metric that matters
Read the blog here- https://bit.ly/3rhVxvW
2022-03-2834 min
GrowthFit by CustomFit.aiFocus on personalizing customer centric communication the right wayGetting success with account based marketing in B2B is all about doing your customer research well. Building a great product is the journey of putting your customers' needs first and therefore personalization here is focusing on communication the right way. In this episode of GrowthFit series, we have Bethany Stachenfeld, CEO of SendSpark.
Highlights of the talk-
👉First few customers sets the baseline for future customers
👉 Adopting a product-led marketing strategy and implementing it the right way
👉 Diligently building a product that customers love
👉 As a marketer, believe in your strengths an...
2022-03-2830 min
GrowthFit by CustomFit.aiWhy understanding user behavior matters in CRO experimentationIt's interesting how CRO experiments consists of many hits and misses. Each experiment gives us insights into user behaviour and preferences. It's all about learning consistently 🚀 🚀 🚀 We chatted with Ruben de Boer from Online Dialogue & Conversion Ideas and understood his approach towards testing and experimenting for CRO.
Highlights of the talk-
👉 Learning from hits and misses and setting up a proper process
👉 Align CRO with business goals
👉 Brainstorming testing ideas with team members
👉 Prioritizing ideas using an evidence based model
Read the blog here- https://bit.ly/3xmd3Do
#conversionrateo...
2022-03-2523 min
GrowthFit by CustomFit.aiThe Right Mindset for Marketers- Creative Problem SolvingMarketing requires a mindset that lets you crack recurring problems in innovative manner. However, this important aspect is often overlooked. In this episode, we have with us Shri Mithran from Chargebee discussing his marketing mantras to creating and executing effective marketing strategy.
Highlights of the talk-
👉 Strategies to understand customer segments and website visitors
👉 Objectives that make sure that the sales team gets quality leads from marketing team
👉The first approach for designing experiences for different personas landing on your website.
👉 Defining revenue marketing
Read the blog here- https://bit.ly/3rhSxzG
2022-03-2550 min
GrowthFit by CustomFit.aiApplying Psychology and User Research in CROCRO is not only about increasing conversions but also about meeting business goals other than conversions like market share and customer lifetime value. We had a discussion with Guido X Jansen (psychologist, CRO specialist and the host of CRO.CAFE) about the various aspects of conversion rate optimization.
Highlights of the talk-
⭐️Applying educational background of cognitive psychology and economics in CRO
⭐️Prioritizing user’s psychology in CRO
⭐️ Focusing on profit, market share and customer satisfaction
⭐️Comparing online and offline purchases and overcoming barriers
Read the Blog here- https://bit.ly/3Ec...
2022-03-2432 min
GrowthFit by CustomFit.aiGetting Buy-ins from Decision Makers is Important for CRO Processes: Jeremy EppersonAs a CRO professional, one thing you have to often deal with is “resistance”. Resistance within the organization. Another crucial but difficult part is coming up with relevant hypotheses corresponding to ideas for testing.
Does any of the above sound familiar to you?
For this new episode of GrowthFit, CRO expert, Jeremy Epperson joined us. We delved deep into the various challenges and rewards of Conversion Rate Optimization.
Highlights of the talk-
⭐ Adoption of CRO and getting the buy-ins are crucial
⭐ CRO as a team sport and coordinated process
⭐ Prioritizing and...
2022-03-2432 min
GrowthFit by CustomFit.aiMake it All about your Customer, Not your ProductDon’t skip the hard work of knowing your customer. If you know them well, you can execute personalization effectively.
In this episode of Growthfit, we discussed buyer persian and psychology with Talia Wolf from Getuplift.
Read the blog here- https://bit.ly/3JjtJ1v
Highlights of the talk-
⭐️ Understand why the buyer decides to make the purchase
⭐️ Make your message stand out with personalization
⭐️ Understand the goals of your client and the psychology of the buyers
⭐️ Make it about your customers not about your product
2022-03-1730 min
GrowthFit by CustomFit.aiBusting the Common Myths about Testing for Conversion Rate OptimizationThe power of CRO experiments lies in making changes in the way the business is run with the learning from these experiments.
The ingrained vocabulary of “positive” and “negative” outcomes from experiments can be misleading.
All outcomes lead to learning and thereafter making the necessary changes.
We had an interesting discussion with Jonny Longden, Conversion Director at Journey Further, about various aspects of CRO.
Highlights of the talk:
👉 Developing a mindset to ‘Test Everything’
👉 Approaching experiments scientifically
👉 A strategic website optimization plan
👉 Importance of statistics in CRO
R...
2022-03-1143 min
So I've HeardEP 32: The Rise of In-Person Training In A Post-Pandemic World And What It Really Takes For Parents To Stay Consistent In Their Fitness: An Interview With Jason WilliamsI had a fantastic time interviewing a great friend, mentor, and outstanding coach, Jason Williams. Jason is an inspiring coach and amazing father to two wonderful boys and I promise you that you don't want to miss out on his many words of wisdom in this episode!Listen along as Jason discusses the rebirth of in-person training and the future of fitness in a post-pandemic world, and what strategies he has for full-time parents to stay consistent in their fitness while still making the most of family time!You can learn more about the incredible...
2021-10-3125 min
GrowthFit by CustomFit.aiChoosing Marketing Channels Like An Investment PortfolioIn this episode of #GrowthFit series, we have with us Madhav Bhandari, leading marketer and founder of RemoteMarketing.org, who has an interesting take on choosing marketing channels.
"Go with the lowest risk and the highest return."
Highlights of the talk-
👉Top mantras for demand generation
👉Scaling your SEO
👉Using personalization the right way
👉Data points used while designing a campaign
Watch the full interview/Read the transcript here- https://bit.ly/3C5488i
Bonsai
#growthmarketing #conversionoptimization #growthhacks #conversionrate #productmarketing
2021-09-1439 min
GrowthFit by CustomFit.aiFocus on funnel oriented marketing strategyStrategize funnel oriented marketing content to generate more leads. Do the mapping right in order to get the clear direction. We discussed these and many more interesting points around Account Based Marketing with Maria Edlefsen, Global ABM program manager at Ivalua.
Highlights:
👉 Understanding the Ideal Customer Profile (ICP)
👉Journey from prospecting to SQL
👉Expectations from a website Alternatively, read the blog here- https://bit.ly/3jqmZmu
#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #Accountbasedmarketing #ABM #marketingfunnel #saasmarketing
2021-09-0243 min
GrowthFit by CustomFit.aiCreate brand recall value for your company with an authentic connection with audienceCustomers recall brands that they genuinely connect with. Having your brand stand for something that people resonate with, speaks in their language is important. We have with us Nick Harley, Head of Marketing at Auror, who is a big advocate of brand authenticity.
Highlights of the episode-
👉Being a self taught marketer and building a marketing career from scratch
👉Focusing on personalization is crucial
👉Make your brand connect with your audience
👉In this new age of content, one should be hyper specific
Alternatively, read the blog here- https://bit.ly/3y...
2021-09-0126 min
GrowthFit by CustomFit.aiContent Lessons for Hyper Growth MarketersContent is undoubtedly the King in marketing!!
Corey Haines, Founder of SwipeFiles, digs deep into the best practices in content creation as he talks in our GrowthFit series.
Highlights of the talk-
1. How to create authentic content for a large audience?
2. What matters the most in audience segmentation?
3. Mental models and frameworks for campaign design
4. Creating large volumes of content with small teams
#growthfit #conversionoptimization #growthhacks #growthmarketing #b2bmarketing
Alternatively, watch the full video interview or read the full blog here-
https://bit.ly...
2021-08-2641 min
GrowthFit by CustomFit.aiThe power in retail commerce has shifted from corporations to consumers: Robert PavlikRobert Pavlik, a leading marketer with background in finance and banking companies, shares insights regarding the most effective practices in understanding customers and the best ways to adapt to change as a marketer.
Highlights of the talk:
👉Why is profiling customers according to RFM important
👉 Breaking barriers in marketing by understanding new patterns in purchasing
👉Advice to budding marketers- know the job well before you embark on a career in any stream, ATS is crucial in recruitment and learn to deal with rejections.
Alternatively, read the blog here- https://bit.ly/3gtMZwQ
2021-08-2431 min
GrowthFit by CustomFit.ai"Ongoing and automated feedback loops is the secret of optimizing results"Neil Roy, Head of Growth at Delightree, stresses on the importance of feedback loops in content creation for product marketing as he speaks in our #Growthfit series.
Highlights of the talk-
How to design your marketing automation?
How do you automate the website content production process?
What metrics matter to marketers?
How do you know which product features have * worked and which have not?
How to create a funnel for a channel?
Alternatively, watch the interview video or read the blog here - https://bit.ly/3kmyCM1
#digitalmarketing #contentmarketing #growthfit
2021-08-231h 24
GrowthFit by CustomFit.aiTop Principles In Product Marketing That Keep You Ahead Of CompetitorsProduct marketing is evolving and one should be aware of the best practices. In this episode, Emilia Korczynska, Head of Marketing at Userpilot talks at length about the foundation of a good content strategy for product marketing and much more.
Highlights of the talk-
👉 Using organic content to develop marketing strategy
👉 Analytical thinking and research are essential skills for marketers
👉 Why one should have a T-shaped marketing career
Alternatively, read the transcript here- https://bit.ly/3iYXA4o
2021-08-1934 min
GrowthFit by CustomFit.ai"Latest trends in content marketing- build a media empire, educate and entertain your audience"Gone are the days when content strategy was only about educating the audience. The new emerging trends are entertaining the audience and building a media empire that becomes the next buzzword in the industry.
Aazar Ali Shad, Growth Marketing leader at Vitals, stresses on these new practices and much more in this episode of #Growthfitseries.
Highlights of the talk:
👉 Why marketers should invest as much as in branding as in performance
👉 Companies are transitioning from content sharing to becoming media empires
👉 Online presence is the new CV, especially, for marketers
2021-08-1824 min
GrowthFit by CustomFit.aiMastering webinar as a lead-gen sourceIt's important to leverage the lead generation platforms to the fullest. Webinar is an important lead generation medium for both B2B and B2C marketers. We discussed the nitty gritty of the content marketing with webinar and other platforms with Fiona Stevens, Head of Marketing at Loyaltylion.
Highlights of the talk:
How do you reach out to your audience as a B2B e-commerce brand?
What does it mean to use personalized content?
One thing that matters in the SaaS marketing world
Webinar as a source of lead generation
Listen in to this insightful c...
2021-08-1530 min
GrowthFit by CustomFit.aiPersonalize Content For The Right Reason And In The Right WayPersonalization in marketing communication is becoming increasingly crucial and also a big differentiator. We discussed it at length with Tarah Darge, Marketing Manager at Time to Reply and came up with amazing insights about customer-centric practices in marketing.
Highlights of what you can discover in this conversation
What type of content should B2B marketers produce?
Does personalization work with content and website?
Creative ways to conduct customer or audience research
What to choose between B2B and B2C?
Alternatively, read the blog here- https://bit.ly/3m29Xi2
2021-08-1234 min
GrowthFit by CustomFit.aiHow to use content and community to its highest benefit in marketingLet's discuss how to leverage content and community for reaching out to customers and retaining them
Highlights of the talk-
Community building as a part of the marketing mix
How to know more and research about your audience?
Data points that matter for paid campaigns
Being organic and gamifying to increase your online presence.
Alternatively, read the blog here- https://bit.ly/3xImzNw
2021-08-1134 min
GrowthFit by CustomFit.aiA Peek into Edward Ford’s Marketing Journey with Supermetrics: From €10M to €20M ARR in one yearStrategy is highly important in any marketing journey. We discussed B2B strategies and the best practices in marketing with Edward Ford, the Marketing Director at Supermetrics. Listen in to this interesting conversation.
Alternatively, read the blog here- https://bit.ly/37yk9GJ
2021-08-0940 min
GrowthFit by CustomFit.aiProblem Solving Approach in Marketing- An Interview With Utkarsh RaiIn this episode, we are discussing how to adopt and implement problem solving approach to product marketing. We have with us, Utkarsh Rai, Lead- Product Marketing at Airmeet.
Highlights of the talk-
Problem-solving framework is the best marketing mantra
Know your customers in and out and also their lingo
Position yourself as the subject matter expert
Creatively challenging times ahead for marketers
Alternatively, read the blog here- https://customfit.ai/interviews/utkarsh-rai
2021-08-081h 08
GrowthFit by CustomFit.aiImprove your B2B Demand Generation with these TipsBryant Lau, Head of Demand Generation at Flockjay, talks about the three pillars for effective B2B Demand Generation and shares valuable insights from his marketing journey.
Highlights of the talk- 👉 Using Linkedin for ABM 👉 Putting your attribution models to identify and run best campaigns 👉 Why does SEO work best for a good online presence for your brand? 👉 Three pillars of successful demand generation Alternatively, you can also read the blog here- https://bit.ly/3rYep2c
#marketing #growthmarketing #B2Bmarketing #DemandGeneration
2021-08-0726 min
GrowthFit by CustomFit.aiHow to leverage Marketing Analytics for Higher ROI?If you are someone who enjoys conducting marketing experiments and drawing inferences from the results, then listen in to this interesting conversation about the best practices in leveraging Marketing Analytics for B2B.
Mike Korba, Co-founder of User.com, discusses the increasing importance of analytics in marketing and how to use them to the optimum.
Alternatively, read the full interview here- https://bit.ly/2TezhFG
#analytics #martech #conversionrateoptimization #conversionrate
2021-07-1547 min
GrowthFit by CustomFit.aiB2B Marketing: How to leverage Content Strategy for Conversion Optimization?B2B Content Strategy is all about understanding your audience and crafting a customer-centric content plan. We have with us Andy Lambert from Content Cal and he discusses-
1. Using webinar for lead generation
2. Top 2 channels that marketers should invest in in the long-term
3. Tools that matter at the top of the funnel
Alternatively, read the transcript of this interview here- https://bit.ly/3AUkT6v
2021-07-1333 min
GrowthFit by CustomFit.aiContent Hacks for B2B marketing and Customer InteractionKnow how to create dynamic and conversational customer interactions in B2B marketing. Leading marketer Aparna Kulkarni speaks at length about the best practices and most effective techniques in our GrowthFit interview series.
Alternatively, read the transcript of this interview here- https://bit.ly/3i2OrGg
2021-07-1241 min
GrowthFit by CustomFit.aiThe Best B2B Marketing Practices for 2021 with Digvijay Wanchoo| GrowthFit Interview SeriesWhat are the tips and tricks for improving B2B marketing ROI? How do leading marketers deal with present-day challenges at work? In our GrowthFit interview series, Digvijay Wanchoo, Assistant Marketing Manager from GeekyAnts, discusses these and many other aspects of SaaS and Product marketing.
Alternatively, you can also read the transcript here.
Stay tuned for more such interviews about the best practices and tips in marketing.
2021-07-0842 minThe TrulyFit PodcastOpening a Fitness StudioJane and Brigitte, owners of CustomFit Center in Savannah, GA join the podcast to discuss; Opening a Fitness Studio._Jane and Brigitte go over the macro and micro level issues when opening up a small fitness training center. They give both anecdotal experiences and tips for anyone thinking of taking the leap!_You can find more about their studio in the link below:_https://customfitcenter.com/-----------------------------------------------------------------------------------------------------------The show interviews experts in various Fitness & Health realms and gives actionable tips for both the general public and the professional.If...
2021-05-1459 min
Jake Gallen's Guest List102 | Above & Beyond Service Leads to Above & Beyond Results | Coltyn SimmonsColtyn Simmons the the Founder & CEO of Custom Fit Construction and CustomFit Real Estate Group. CustomFit Construction builds & remodels properties by fusing construction with Real Estate making sure you are getting the most value for your money. CustomFit Real Estate has been dedicated to serving the real estate needs of clients all over Las Vegas valley, including Henderson & Boulder City .Coltyn Simmons is a born and raised Las Vegas local who, upon graduating from Durango High School, went on to place Minor League Baseball for the Princeton Rays for 6 years. After leaving b...
2021-03-221h 17
The SaaS Growth ShowPersonalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth EnginePersonalise or Perish - How SaaS Marketers Can Leverage Hyper-Personalisation As A Growth Engine
Guest: Ashwin K - Co-Founder & CEO, CustomFit.ai
What You Can Expect From The Episode:
1. Hyper-personalisation & how to overcome the challenge to convert traffic into quality leads
2. Experiments (vs) Experience - How Not To Confuse A/B Testing with Personalisation
3. Personalisation is not a "Stage" - Its a "Cycle" with feedback loop - Understanding Pre, During & Post Personalisation
4. Importance of Personalisation During Leads "Nurturing" - Why & How?
2021-02-2349 min
Deep Tech MusingsE7. B2B Hyper Personalization - Ashwin, Founder, CustomFit.aiAshwin is a serial entrepreneur with 17+ years of experience in working in multiple early stage startups building high scalable software systems. His latest venture - CustomFit.ai focuses on the B2B marketing segment and intends to capitalize on the $1B opportunity in this space. Ashwin will be discussing on what are some important use cases in the B2B marketing space and how CustomFit.ai caters to the same.
You can learn more about Ashwin's work on his LinkedIn profile and his company website below.
LinkedIn: https://www.linkedin.com/in/ashwin-kumar-custom-fit/
W...
2020-11-1226 min
The P.T. Entrepreneur PodcastEP274 | How To Pay Off 180K In Debt And Build A Multiple 6 Figure Cash Practice All In 5 Years With Jeff BitterToday I'm stoked to have my buddy Jeff Bitter from CustomFit Concierge Medicine and Health on the show. Jeff's got an incredible story, digging out of a massive $175k student debt hole in about four years using Dave Ramsey principles, then immediately launching his cash practice. We dive into how tackling that debt head on gave him the foundation and confidence to bet on himself. He shares the journey from side hustle to full time, the challenges of pricing (going from $100 to nearly $200 per visit!), hiring his first admin, and the mental hurdles of scaling and taking calculated risks...
2020-03-1047 min
The Uncaged ClinicianA Tale Of Success In The Windy City with Jeffrey Bitter #072In Episode ,Josh Payne and David Bayliff host Jeffrey Bitter. He is the owner of an In home and mobile concierge medicine, health, and fitness private practice in Chicago, IL. The name of the company is CustomFit Concierge. In this episode, we will talk about starting your business, how to position yourself for your "lucky break", how to land your first couple clients, and relationships in business.
2019-12-1135 min
Consummate Athlete PodcastUrban Poling - Nordic Walking - Barb GormleyBarb Gormley talks about being a personal/fitness trainer, health & fitness writer and urban poling instructor. As Urban Poling's Director of Education, she produces the company's educational fitness materials. Barb has written numerous magazine articles on the benefits of Urban Poling and also presents at conferences, tradeshows and health fairs across the province. Find out more about Barb on her website: http://www.barbgormley.com/ Find out more about Urban Poling / Nordic Walking at https://urbanpoling.com/ Have you gained access to Wide Angle Podium Bonuses? If you enjoy the show, consider joining other listeners who have supported our show...
2018-06-181h 00
The Yarniacs: A Knitting PodcastThe Yarniacs Episode 104: Knitting with RachaelIn this episode, we welcome Rachael Herron, author of the Cypress Hollow series, several mainstream fiction books and a non-fiction collection of memoirs. Rachael and I met years ago when we were both involved in the knit-bloggers ring, and recently reconnected at a local guild meeting. On the morning we were recording it was unusually windy and we had even had some rain. You've heard Gayle and I talk about the California drought, so yay, rain! But the wind? Not so much. Our internet conferencing software kept dropping our conference call. We don't really know what caused it to...
2015-12-231h 03The Yarniacs: A Knitting PodcastThe Yarniacs Episode 104: Knitting with RachaelIn this episode, we welcome Rachael Herron, author of the Cypress Hollow series, several mainstream fiction books and a non-fiction collection of memoirs. Rachael and I met years ago when we were both involved in the knit-bloggers ring, and recently reconnected at a local guild meeting. On the morning we were recording it was unusually windy and we had even had some rain. You've heard Gayle and I talk about the California drought, so yay, rain! But the wind? Not so much. Our internet conferencing software kept dropping our conference call. We don't really know what caused it to...
2015-12-231h 03
The SweetGeorgia Show018: Amy Herzog on Designing Sweaters that FitSend us a textToday on the show, I talk with Amy Herzog, a knitwear designer who specializes in sweater knitting. In our conversation, you’ll learn how Amy melded her passion for computer science and technology with her skill and talent in knitwear design and created an online software program called CustomFit. CustomFit allows you to enter in your personal body measurements along with the gauge of a yarn that you love and have swatched with, and it produces a knitting pattern that is completely customized to you. I think by the end of our conversation yo...
2015-11-0334 min
knitrundigEpisode 53 – RebootGeeky Puffin Knit Palooza Finished objects CustomFit Aislinn by Amy Herzog using Debbie Bliss British Blue Faced Leicester DK in Sage on 3.75mm/US 5 and 4mm/US 6 needles Groovy Socks by Caroline Hewger using Purple Goddess Designs Stuff A Sock In It in Silver Lining on 2.5mm/US 1.5 needles Works in progress Pebble Beach Shawl […]
2015-06-3000 min
Schmevelyn WeesEpisode 10 - Schmevelyn's Sense of Snow<img src="https://assets.podomatic.net/ts/9a/86/5c/schmevelyn/1400x1400-787x787+432+605_9996898.jpg" alt="itunes pic" /><br /><p>Wherein I do NOT record and release a podcast each day in December, and I DO talk about my CustomFit sweater progress.</p>
<p>Show notes are available on the <a href="http://schmevelynwees.blogspot.com/2014/12/episode-10-schmevelyns-sense-of-snow.html">Schmevelyn Wees</a> blog.</p>
2014-12-0907 min
The Yarniacs: A Knitting PodcastThe Yarniacs Episode 43: The one with the crowsAs the end of August draws near, Gayle and I record on one of our typical seasonal foggy afternoons. The start of the new school year approaches and I have already seen both Halloween and winter decorations for sale in the stores. There is still a month left until the autumnal solstice, giving us a few precious weeks to finish and photograph our KAL entries. The discussion on fall colors and how to wear our hand knits has been so fun and thought provoking. I look forward to seeing all the fall looks, hoping to freshen up my own appearance u...
2013-08-2355 minThe Yarniacs: A Knitting PodcastThe Yarniacs Episode 43: The one with the crowsAs the end of August draws near, Gayle and I record on one of our typical seasonal foggy afternoons. The start of the new school year approaches and I have already seen both Halloween and winter decorations for sale in the stores. There is still a month left until the autumnal solstice, giving us a few precious weeks to finish and photograph our KAL entries. The discussion on fall colors and how to wear our hand knits has been so fun and thought provoking. I look forward to seeing all the fall looks, hoping to freshen up my own appearance u...
2013-08-2355 min
The Yarniacs: A Knitting PodcastThe Yarniacs Episode 42: Fall Is ComingThis episode finds us back in our usual recording spot (my dining table) after recording "in the field" for the past two episodes. We are definitely back in our groove, post-analysis paralysis. Which isn't necessarily a bad thing since for both of us, analysis paralysis seems to yield lots of knit hats for charity! In my case, being trapped in a yarn store adds to the donation pile as well! Lots of project talk, color talk, and new patterns to check out. Fall--not winter--is coming, and we want to be prepared with the colors and styles of Fall! - Sharlene...
2013-08-1058 minThe Yarniacs: A Knitting PodcastThe Yarniacs Episode 42: Fall Is ComingThis episode finds us back in our usual recording spot (my dining table) after recording "in the field" for the past two episodes. We are definitely back in our groove, post-analysis paralysis. Which isn't necessarily a bad thing since for both of us, analysis paralysis seems to yield lots of knit hats for charity! In my case, being trapped in a yarn store adds to the donation pile as well! Lots of project talk, color talk, and new patterns to check out. Fall--not winter--is coming, and we want to be prepared with the colors and styles of Fall! - Sharlene...
2013-08-1058 min
The Yarniacs: A Knitting PodcastThe Yarniacs Episode 41: Lazy days of summerFor some reason this is a particularly low-key episode. It was a hot day while recording, and I had been a bit under the weather health-wise the past week and though there is a lot of knitting, we are both a little low-energy. Technical difficulties? If you have had difficulties reaching a few of the older episodes this week, those should be resolved now. We were booted off of our hosting service for using too much bandwidth! No, I don't understand because, well... isn't that what a hosting service is supposed to do? But we are moving on, our files...
2013-07-2653 minThe Yarniacs: A Knitting PodcastThe Yarniacs Episode 41: Lazy days of summerFor some reason this is a particularly low-key episode. It was a hot day while recording, and I had been a bit under the weather health-wise the past week and though there is a lot of knitting, we are both a little low-energy. Technical difficulties? If you have had difficulties reaching a few of the older episodes this week, those should be resolved now. We were booted off of our hosting service for using too much bandwidth! No, I don't understand because, well... isn't that what a hosting service is supposed to do? But we are moving on, our files...
2013-07-2653 min
The Yarniacs: A Knitting PodcastThe Yarniacs Episode 40: Best Laid PlansThe original title of this episode was going to be "Road Trip" for reasons which will become apparent once you listen. But even the best of plans have a way of falling apart sometimes, don't they? Thwarted by the heat of the 100 degree day, our plans to record while visiting yarn stores went out the window, and the secondary plan to finish recording once we returned to the bay and its cooling breezes flew out the other window after Gayle got the "come rescue us!" phone call from her stranded husband. So. Best laid plans. We call it a...
2013-07-1257 minThe Yarniacs: A Knitting PodcastThe Yarniacs Episode 40: Best Laid PlansThe original title of this episode was going to be "Road Trip" for reasons which will become apparent once you listen. But even the best of plans have a way of falling apart sometimes, don't they? Thwarted by the heat of the 100 degree day, our plans to record while visiting yarn stores went out the window, and the secondary plan to finish recording once we returned to the bay and its cooling breezes flew out the other window after Gayle got the "come rescue us!" phone call from her stranded husband. So. Best laid plans. We call it a...
2013-07-1257 min