Shows
The TransactionThe AI-Enabled Future of Sales with James Kaikis, Founder of GTMshift - Ep 73The landscape of go-to-market in the B2B SaaS world is shifting rapidly, but thankfully we’ve got just the person to help you get ahead and innovate.James Kaikis is the Founder of GTMshift, Co-Founder of SolutionExec, Co-Founder of AI Sales Studio, and Host of The GTMshift Interview Series. James joins Matt Amundson and Craig Rosenberg to unpack the evolving role of sales reps, how to use the GTM Innovator’s Framework to stay up on AI advances, and why B2B SaaS companies must refocus their GTM motions on their customers.
2026-02-091h 02
Fish Hunt ForeverWeek 700: Fish Exploitation Study in MinnesotaThis week we learn about a fish exploitation study in Minnesota. Storm Kettelhut from the MN DNR join the show to tell us about tagging walleyes, crappies, bluegills and more to try and figure out if advancements in fishing technology is actually hurting fish populations. Bret Amundson, Dan Amundson, and David Eckhardt talk about the proposal for harvest limits on Native Rough Fish and an attempted ban on hunting and fishing in Oregon. Joe Henry and Wyatt Hennum talk about Lake of the Woods ice fishing and running a resort at 18 years old.
Make sure you’re “foll...
2026-02-051h 45
The TransactionHow the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72Surprise: Doing ‘more with less’, doesn’t actually work in B2B marketing, and today’s guest has the data to show it.Omar Akhtar is the Founder and Principal Analyst of Benchmarker and the Director of Content at UserTesting. Omar joins co-hosts Matt Amundson & Craig Rosenberg to dive into the B2B marketing data from Benchmarker’s latest survey, why the most successful companies are spending more on brand than demand, and how events have emerged as one of the top growth channels in go-to-market.Plus, Omar digs into when...
2026-01-2055 min
The Transaction“The Who is Everything” with Kathy Macchi, Co-Founder of Inverta - Ep 71For our first episode of the new year, we’re thrilled to welcome special guest Kathy Macchi, the Executive Vice President, Innovation & Co-Founder at Inverta.Kathy joins co-hosts Craig Rosenberg & Matt Amundson to discuss where so many go-to-market leaders go wrong with their segmentation, why your message matters more than the channel you deliver it through, and how to design a successful mid-market marketing org amidst massive pressure for budget cuts.Also, Craig bemoans eating vegetables, Matt gives an update on Craig’s health, and some may have been kidna...
2026-01-081h 04
The TransactionEscaping B2B SaaS Dashboard Hell with Ray Rike & Dave Kellogg - Ep 70If you feel like your pipeline is broken, your CAC is bloated, and your dashboards are lying to you… you’re FAR from the only one. Joining the show are the Metrics Brothers, Ray Rike and Dave Kellogg! Ray is the Founder & Chief Evangelism Officer of Benchmarkit, Host of Metrics That Measure Up, a Founding Member of the SaaS Metrics Standards Board, and is an LP at Stage 2 Capital.Dave co-hosts The Metrics Brothers Podcast, writes the incomparable ‘Kellblog’, and is an EIR at Balderton Capital.Dave...
2025-12-0855 min
The TransactionAccount Management is Your Startup’s Growth Department with Alex Raymond, Founder of AMplify - Ep 69With so much attention within the go-to-market world paid to marketing and sales, account management, which is arguably just as important, rarely gets its due.Alex Raymond is the Founder of AMplify and Host of the Account Management Secrets podcast. Alex joins co-hosts Matt Amundson and Craig Rosenberg for the first major discussion on the podcast of account management and its crucial role in growing revenue and overall company value for SaaS vendors. Plus, Alex breaks down how CROs should organize their team, what types of people make for t...
2025-11-1859 min
The TransactionAgentic AI VS ABM & AI Pricing Explained with Gabe Larsen, Chief Revenue Officer of Signals - Ep 68The immense hype around AI agents is positively palpable, but is there value in adopting an army of AI minions today or is the promise of agentic AI still fictitious pulp?Here to help illuminate and elucidate the role of AI agents is Gabe Larsen, the Chief Revenue Officer at Signals and the former Chief Marketing Officer of Kustomer. Gabe joins co-hosts Matt Amundson and Craig Rosenberg for a deep dive into how agentic AI coupled with signal-based marketing succeeds in go to market where Account-Based Marketing failed in i...
2025-10-3156 min
The TransactionRe-Examining Account-Based Marketing in the AI-Powered Era with Davis Potter, CEO of ForgeX - Ep 67The vast majority of companies that think they are running ABM (Account-Based Marketing) are not actually running ABM. Not only that, they wouldn’t recognize a real ABM strategy if one came up and slapped them in the face with a stack of direct mailers.Davis Potter is the CEO & Co-Founder of ForgeX, a research and advisory firm that helps B2B companies modernize their Account-Based Go To Market and AI strategies. Davis joins co-hosts Matt Amundson and Craig Rosenberg for an exploration of the current state of ABM (Account-Based Marketing), what it takes to...
2025-10-1755 min
The TransactionThe Full Analyst Relations Playbook for SaaS Startups with Rachel Dines - Ep 66Rachel Dines is a B2B Marketing expert and advisor to multiple SaaS platforms, where she provides her specialty in deep tech companies with sales-led go-to-market motions. Rachel also writes a SubStack newsletter called Tech Dropout. Previously, Rachel was VP of Product and Technical Marketing at Chronosphere and a Forrester industry analyst turned product marketing leader. Rachel joins co-hosts Craig Rosenberg and Matt Amundson for a raucous romp through the world of building analyst relationships as a new SaaS vendor, the problem with startups having too many use cases, and why your B2B startup’s first marketing hire sh...
2025-09-301h 00
The TransactionEnabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills.To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity firm. Tom joins co-hosts Craig Rosenberg and Matt Amundson to discuss the importance of maintaining deal control, why revenue leaders need to understand the key activities that drive outcomes, and how to get your sales managers up to...
2025-09-1057 min
The TransactionSolving the Go-To-Market Skills Crisis in B2B Sales with Chris Orlob, CEO of pclub - Ep 64B2B sellers and sales leaders find themselves in the midst of an unprecedented Go-To-Market skills crisis at a time when budgets are shrinking and selling is getting harder.Joining the show once again is the inimitable Chris Orlob, CEO at pclub.io, the #1 Skill Transformation Platform for Revenue Teams. Chris joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into where the current sales skills crisis came from, what sales leaders can do to help improve their sales reps’ skill capacity, and why sales reps should start with getting a concrete understanding of a proper discovery process.
2025-08-2850 min
The Transaction10x Pipeline Using The New AI-First Go-To-Market Playbook with David Boskovic, CEO & Founder of Flatfile - Ep 63The old go-to-market playbook is broken, but in this episode we have a B2B SaaS founder who has actually figured out the new GTM playbook to grow in the current market.This SaaS savant is none other than the one and only David Boskovic, the CEO and Founder of Flatfile, which is the AI-powered data migration solution trusted by enterprise customers like ClickUp, HubSpot, Amazon, ADP, and Toast. David joins co-hosts Matt Amundson and Craig Rosenberg to outline how he and the GTM team at Flatfile developed their new AI-first go-to-market strategy, which...
2025-08-1853 min
The TransactionHow To Show up in ChatGPT Results & More B2B Marketing Secrets with Sydney Sloan, CMO of G2 - Ep 6280% of B2B buyers are already using AI in some part of their research process. Yes, you read that correctly, and we’ve got a special, repeat guest on the show to help you understand that shift in buyer behavior, how to capitalize on it, and much more.We are thrilled to welcome back AI and marketing expert Sydney Sloan, the Chief Market Officer of G2, to the program on this episode. Sydney joins Co-Hosts Matt Amundson and special Co-Host Scott Albro to explore how AI is being used by buyers when making purchasing de...
2025-08-0852 min
The TransactionBuilding B2B Buyers’ Self-Confidence & Selling WAY More with Brent Adamson - Ep 61Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no.Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making Sale. Brent is back alongside Co-Hosts Matt Amundson and Craig Rosenberg to share how sellers can help B2B buyers become more confident in their own buying decisions, why “frame making” needs to be part of every seller's mindset, and ho...
2025-08-0257 min
The TransactionAI-Powered Cold Calling & SaaS Sales Strategy with Justin Michael & Charles Needham - Ep 60What if cold calling isn’t dead—but everything we know about it is?From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B seller and sales trainer, as well as the Founder of the Justin Michael Method and co-author of The Cold Call Algo. Along with being Justin’s Co-Author on...
2025-07-2259 min
The TransactionExplosive Growth of AI Startup Cursor 🔥 - The Direct Deposit - Ep 2In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cursor's product-led growth go-to-market model and simple SaaS pricing tiers contribute to their success in both raising new funding rounds and recurring revenue. Plus, there's a debate over the relevance of a traditional Go-To-Market team for such early-stage startups creating AI products. We al...
2025-07-1306 min
The TransactionActually Actionable Advice For Implementing AI with Jake Dunlap - Ep 59Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest…Jake Dunlap is truly a thought leader on using AI in B2B go-to-market strategies and is the CEO of Skaled Consulting, a revenue performance agency dedicated to helping B2B companies scale smarter. Jake joins Matt Amundson and Craig Rosenberg to delve into the tactical and pr...
2025-07-0652 min
The TransactionWhat Made RevFest 2025 Such a Great B2B Event? - The Direct Deposit by The Transaction - Ep 11. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit.2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am leading an unauthorized effort to rename it LoveFest 2026 but Matt Amundson keeps killing it. Lesss go! This is the first edition of The Direct Deposit presented by The Transaction.========================================Subscribe to the...
2025-07-0605 min
The TransactionOvercoming Your 'Go-To-Market Midlife Crisis' with Craig & Matt - Ep 57That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help them get back in the game. Craig and Matt dig into how they’re using AI tools to create things like AI buyer personas, the impact B2B events are having, and what the new go t...
2025-06-1355 min
The TransactionCrafting an Exceptional Event Marketing Strategy with Amy Holtzman, CMO of CHEQ - Ep 56B2B marketers keep making the same mistakes when it comes to events, only to end up asking why they didn’t see any ROI. Thankfully, we knew just the right person to help you improve your field marketing game…Amy Holtzman is the Chief Marketing Officer of CHEQ, the leader in go-to-market security, and one of the best B2B marketing leaders in SaaS, especially when it comes to creating unforgettable experiences. Amy joins co-hosts Craig Rosenberg and Matt Amundson to explore how to plan an event marketing strategy that doesn’t suck, why yo...
2025-05-2652 min
The TransactionInverting your Go-To-Market Strategy Thinking with Jordan Crawford - Ep 55AI use cases & tactics are moving at a million miles per hour which can make it hard to adopt some of these amazing innovations into your go-to-market strategy. Thankfully, we knew just the guy to have on the show to help us put into practice what otherwise could seem like technological mumbo, and or jumbo.That man’s name is Jordan Crawford, the Founder of Blueprint GTM and one of the foremost go-to-market engineers innovating B2B sales and marketing on the cutting edge of AI advancements.Jordan joins co...
2025-05-1751 min
The TransactionSetting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53Not a long time ago in a Silicon Valley not too far away, the sales infrastructure of almost every startup was an immature, undisciplined mess… Until a certain former printer salesman turned up in town…Lars Nilsson is the Founder and CEO of SalesSource, but you probably know him from his legendary run as the VP of Global Sales Development at Snowflake. To Craig, Lars is, “one of the masters of the universe in sales development and inside sales and business, and clearly very fit.” Lars joins co-hosts Craig Rosenberg and Matt Amundson to discuss...
2025-05-031h 00
The Cy Amundson ShowWarriors, NBA Playoffs, LakersIn this episode of The Cy Amundson Show, we've got all the daddies here and more NBA Playoff talk to go around as the first round is beginning to come to a close and there are plenty of storylines taking shape! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradsha...
2025-04-301h 03
The TransactionBuilding a Customer-Centric Go-To-Market Strategy with Lauren Goldstein - Ep 52Most B2B brands (yes, probably yours) think that they’re ‘customer-centric’, and yet none of them ever stop droning on and on about their product and its ‘revolutionary’ features.Lauren Goldstein is the Chief Growth Officer of Winning by Design and Co-Founder, Board Member, Chair of the Board of Directors for Women in Revenue. Lauren joins co-hosts Craig Rosenberg and Matt Amundson to chat how B2B sellers and marketers can connect with buyers in the way buyers want them to, why having a diverse leadership team is an invaluable asset for any startup, a...
2025-04-2552 minThe Cy Amundson ShowLuka, NBA Playoffs, NFL DraftIn this episode of The Cy Amundson Show, the NBA Playoffs are underway and the NFL Draft is this week! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time that you are involved in a si...
2025-04-2348 min
The TransactionInsight-Driven Outreach Beats Personalization with Ana Leyva, Go-To-Market Advisor at Pear VC - Ep 51Ana Leyva advises early-stage startups at Pear VC on their go-to-market strategy to help them build stunning sales motions that set them up to scale. Ana provides pre-seed and seed startups with her first-hand experience as a seasoned operator with past roles at tech unicorns Box, ServiceTitan, and Vanta. Ana joins Co-Hosts Craig Rosenberg and Matt Amundson to delve into how to transition beyond a founder-led sales motion without losing their special perspective, why insight-driven outreach beats crappy sales personalization in B2B, and the two foundational pillars that you need to have in place to build a strong...
2025-04-1952 minThe Cy Amundson ShowRory, The Masters, NBA PlayoffsIn this episode of The Cy Amundson Show, Rory finally won The Masters! Join us as we spend way too much time talking about golf as well as an NBA Playoffs primer before the action starts this weekend! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant special...
2025-04-1647 min
The TransactionSelling to the Enterprise From the Start with Sheila Stafford, Founder of TeamSense - Ep 50Sheila Stafford is the Founder and CEO of TeamSense and joins Co-Hosts Matt Amundson and Craig Rosenberg to dig into how to land enterprise clients as a startup, how to build out a B2B sales team from scratch, and why NRR (Net Revenue Retention) is the most important metric for founders to focus on. Shelia also shares why she thinks email is a dead sales channel and why she is betting on modern PR tactics for growing TeamSense.Also, Craig shares his Instagram Shopping habits, Matt shows off his support for the Dodgers...
2025-04-1453 minThe Cy Amundson ShowTrey Lance, Favre, LamarIn this episode of The Cy Amundson Show, we're down a couple of daddies but still serving up some hot delicious sports talk for your afternoon commutes, including plenty of NFL & Quarterback talk! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are...
2025-04-0943 min
The TransactionDouble Down on What’s Working & Stay Focused with Eric Spett - Ep 49Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions.Eric Spett is the Founder and CEO of Scalebound, providing operator-led coaching that helps CEOs scale with clarity and lead with confidence. Many in the audience may know Eric better as the Co-Founder of Terminus and his work evangelizing Account-Based Marketing. Eric joins co-hosts Craig Rosenberg and Matt Amundson to discuss the importance of focus for founders, why you shouldn’t wait to start selling until you find the...
2025-04-0349 minThe Cy Amundson ShowDraft Picks, Giants, Torpedo BatsIn this episode of The Cy Amundson Show, we're talking... baseball?? Torpedo bats have taken the league by storm and we're going to talk all about it along with some news from around the NFL and the upcoming draft. SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant...
2025-04-0249 min
The TransactionSocial Selling Secrets to Supercharge Your Sales with Sam McKenna - Ep. 48It’s painfully pitiful what passes as personalized prospecting presently. However, we’ve got just the guest to help sales reps get back on the right track.Sam McKenna is the Founder of SamSales Consulting and is the foremost expert on social selling and leveraging LinkedIn to drive revenue. Sam and her team are redefining the go-to-market status quo for modern organizations through unmatched sales training and LinkedIn branding. Sam joins co-hosts Craig Rosenberg and Matt Amundson for a very fun and fascinating dive into how to improve your personalized sales messages to prospects, the...
2025-03-2856 min
The TransactionSteak Dinners Don’t Close Deals with Maria Boulden - Ep 47You’ll be hard pressed to find a more energetic and experienced sales expert than our special guest, Maria Boulden!Maria Boulden has spent over 3 decades creating and leading world-class sales teams at leading enterprise organizations like DuPont and Gartner. She brings her incredible experience in multiple verticals and truly unstoppable energy to one of the best conversations yet with co-hosts Matt Amundson and Craig Rosenberg. Maria drops some serious insight bombs in this one, including why steak dinners aren’t the deal closer that they once were, why top execs need to get down...
2025-03-2058 min
The TransactionOvercoming Epilepsy & How to Hire with Michael King - Ep. 46Michael King is one of the leading marketing executive recruiters working today and is also the author of a new book, Be There When I Return, a memoir of epilepsy, love, and success. Michael joins co-hosts Craig Rosenberg and Matt Amundson to discuss his personal journey with both epilepsy and his career, along with crucial career advice for marketing leaders looking for their next roles. Michael shares how the CEO should factor into your job search, why you shouldn’t chase titles, and the state of the job market for B2B marketing executives.Also, Craig tries ou...
2025-03-1756 minThe Cy Amundson ShowFree Agency, Vikings, RodgersIn this episode of The Cy Amundson Show, it's a special NFL Free Agency + Vikings review mash-up featuring a cast of charact... wait, no... apparently it's just Rob! Join us as he and Cy break down all the moves that have (and haven't!) been made so far around the league and right here in Minnesota! Searles Heads rejoice! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). ...
2025-03-1552 minThe Cy Amundson ShowDeebo, Tee Higgins, NFL Free AgencyIn this episode of The Cy Amundson Show, the NFL offseason is heating up, with trades, franchise tags, and the opening of free agency just a few days away... let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are...
2025-03-0845 min
The TransactionFixing Your Awful Onboarding & Problematic Pipeline Progression with Katherine Andruha, VP of Business Development at Fivetran - Ep 45Employee churn is a serious problem that is seldom discussed, especially given how much of a detrimental impact it has on even the best companies. To help illuminate this problem and how to fix it at your organization, Katherine Andruha joins co-hosts Craig Rosenberg and Matt Amundson for a much-needed conversation filled with tips, tricks, and a few flamingos.Katherine Andruha is the Vice President of Business Development at Fivetran and has led top-performing sales teams for decades at cutting-edge SaaS companies such as Simpplr, Cloudflare, Coursera, Eightfold.ai, A...
2025-03-0752 min
The TransactionThe Commercial Efficiency Crisis in B2B SaaS Sales with Nick Toman - Ep. 44There are more people than ever involved in deals on both the vendor side and customer side, and it’s having a massively negative impact on B2B growth.Nick Toman is the Chief Product and Transformation Officer at SBI (Sales Benchmark Index) and is the third and final co-author of The Challenger Sale we’ve had on the show. Nick brings some amazing new sales and business research to dive into with co-hosts Matt Amundson and Craig Rosenberg. Nick unveils the effect that having more sellers involved has on win rates, the three beha...
2025-02-2757 minThe Cy Amundson ShowStafford, Aaron Rodgers, NBA TalkIn this episode of The Cy Amundson Show, it's officially the NFL Offseason so we've got some storylines starting to heat up, while there's plenty of action going on in the NBA as contenders start to emerge and the playoff picture begins to take shape! Let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to ou...
2025-02-2650 min
The TransactionIdentifying & Developing a Champion Buyer with Krysten Conner - Ep. 43There’s a lot of confusion about how to find the champion of your product within a buying group.To help sort things out for B2B sellers, we invited Krysten Conner on the show! Krysten is an extraordinary sales coach who is hired by top SaaS revenue organizations to train their sales teams into incredible teams. Krysten has also made a number of courses available for purchase through her website and through pclub.io. Krysten joins co-hosts Matt Amundson and Craig Rosenberg to break down three ways to identify and develop strong champions wi...
2025-02-2055 min
The TransactionPositioning is a Key Pillar of SaaS Growth with Bob Wright - Ep. 42Without a real point of view, your company, your product, and all of your amazing features will drift into irrelevance amidst the soothing currents of the sea of sameness we see in the state of SaaS. (Just learned about this thing called alliteration!)To help you avoid that terrible fate and aid you in developing your positioning, we are thrilled that Bob Wright, the Founder of Firebrick Consulting, joined co-hosts Craig Rosenberg and Matt Amundson on the show. As a B2B Marketing expert, Bob has helped hundreds of B2B companies define and...
2025-02-1449 minThe Cy Amundson ShowSuper Bowl, Eagles, QuarterbacksIn this episode of The Cy Amundson Show, the Philadelphia Eagles are Super Bowl Champions after an absolutely dominating performance over the Kansas City Chiefs on Sunday! Let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are availab...
2025-02-1257 minThe Cy Amundson ShowSuper Bowl LIX Gamble RumbleIn this episode of The Cy Amundson Show, Cy is joined by the Tiny Nick (@TheRealTinyNick), THE Paris (@ThePARIS11), and Mike Bryant to talk about THE BIG GAME! It's Super Bowl weekend and we're looking to make some money! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant...
2025-02-0736 minThe Cy Amundson ShowLuka, Lakers, Super BowlIn this episode of The Cy Amundson Show, it's Super Bowl Week & NBA Trade Dealine Week... and it's been INSANE! Luka is a Laker now?? Let's talk about it... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free...
2025-02-0749 min
The TransactionReframing B2B Sales to Drive Buyer Confidence with Brent Adamson - Ep. 40When your buyer isn’t confident in the decision they’re making, they will choose not to decide. Meaning, that you’re not going to close that deal, which is a serious problem in B2B.To help solve that problem, we’re thrilled to welcome Brent Adamson, the co-author of The Challenger Sale and renowned sales speaker, to the show. Brent joins hosts Matt Amundson and Craig Rosenberg to discuss the crucial sales topics in his new upcoming book, The Framemaking Sale. They get into the problem with value-selling, why sellers need to teach bu...
2025-01-301h 00The Cy Amundson ShowSirianni, Kelce, Championship ResultsIn this episode of The Cy Amundson Show, the matchup is set for Super Bowl LIX, and it's going to be a familiar one as the Chiefs & Eagles will meet once again! Let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Persona...
2025-01-2952 minThe Cy Amundson ShowAllen, New Jobs, JaydenIn this episode of The Cy Amundson Show, it's been a frantic week of NFL action as the playoff field is officially down to four teams and head coaching jobs are being filled at a rapid pace... let's dig into all of it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC ...
2025-01-2344 min
The TransactionLeading in Your Own Voice with Dia Bondi - Ep. 39When you can tell your story in a compelling, confident way, you can change the lens through which everyone views you, your accomplishments, and your potential.Dia Bondi, a TEDx speaker, author of Ask Like An Auctioneer, and executive coach, joins Hosts Craig Rosenberg and Matt Amundson for an exceedingly energetic and entertaining conversation focused on communicating effectively as a leader. In between some fun tangents, they dig into how to uncover and craft your origin story to tell a more compelling narrative, why doing live demos on stage needs to go the way...
2025-01-2352 min
The TransactionUnlocking the Cheat Code for Go To Market with Justin Gray - Ep. 38Justin Gray, author of the brand new The Go-to-Market Cheat Code and Co-Founder of In Revenue Capital joins Hosts Matt Amundson and Craig Rosenberg to share how to build more effective and efficient B2B partnership programs, why nothing seems to be working in marketing, and his cheat codes to go-to-market success in B2B. Justin explains how and why LeadMD evolved from being a competitor to building an extremely strong partnership with Marketo. There’s also a great discussion about what VCs and other investors look for in founders when investing in startups and how this has changed in...
2025-01-161h 06The Cy Amundson ShowPlayoffs, Tomlin, McVayIn this episode of The Cy Amundson Show, the NFL Playoffs are officially here and there's plenty to talk about! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time that you are involved in a si...
2025-01-161h 09
The TransactionHelping Every Startup Founder Tell Their Story with Scott Albro - The Transaction - Ep. 37Every Founder has a story to tell and by telling that story in a compelling way, they can give their company an outsized advantage and the leg up they need in order to grow.The founder of multiple companies and a veritable thought leader in his own right, Scott Albro, joins Hosts Craig Rosenberg and Matt Amundson, for a rollicking romp through the big AI questions now getting asked, the fundamentals for building a successful founder brand, and how to create high-quality content that is worthy of your buyers’ time and attention.
2025-01-091h 03The Cy Amundson ShowPlayoffs, Lions, ChiefsIn this episode of The Cy Amundson Show, the NFL Regular Season is officially in the books and Wildcard Weekend is upon us! Now that the table is officially set, who do we think has the best chance to be crowned Super Bowl Champions in February? Let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout...
2025-01-0852 minThe Cy Amundson ShowBurrow, Steelers, BrownsIn this episode of The Cy Amundson Show, the regular season is winding down and the NFL Playoff picture is beginning to take shape... join the daddies as they break it all down! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are...
2024-12-3141 min
The TransactionTHE Blueprint for B2B Go-To-Market with Adam B. Needles - The Transaction - Ep. 36What is your GTM strategy built on? The cool new motion that's popular this minute? Tons of research on users? Well, it should be built from a blueprint and this guest just so happens to know how to create said blueprint. Adam B. Needles, the CEO of ANNUITAS, joins Craig Rosenberg and Matt Amundson for a barn burner of an episode that starts off with Adam’s seriously spicy take that the CMO’s role is a major part of the problem in the current B2B buying experience (Sounds like someone got into the C...
2024-12-191h 00The Cy Amundson ShowEagles, Allen, CampbellIn this episode of The Cy Amundson Show, it was another huge weekend of NFL action, and the playoff picture is starting to take shape... let's get into it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free...
2024-12-1858 min
The TransactionYour Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35If people are the ones buying software, then it’s probably important that your brand appeals to those people.Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins co-hosts Craig Rosenberg and Matt Amundson for an examination of how a brand should make buyers feel about themselves, the problems they face, and the solution provided. Mini also gets into when is the best time to ask customers for referrals, why playing nice with sales is key to being a successful Chief Marketing Officer, and how to reinforce a brand in...
2024-12-1256 minThe Cy Amundson ShowBills, Rams, KirkIn this episode of The Cy Amundson Show, it was an absolutely huge week of NFL action and the playoff picture is starting to take shape... let's talk about it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a f...
2024-12-1057 min
The TransactionNarrow Down Your Damn ICP with David Politis - The Transaction - Ep. 34What would you say if your CEO told you they wanted to speak with 100 customers in 100 days? That’s exactly what our guest, David Politis, did and he still thinks it’s one of the best things he’s done in his career.David, the Founder and Executive Chairman of BetterCloud and Host of Not Another CEO Podcast, joins co-hosts Craig Rosenberg and Matt Amundson for a must-listen episode for founders, CEOs, and B2B execs. David explains why having a smaller TAM (Total Addressable Market) is actually good for smaller or newer-stage companies. There...
2024-12-0550 minThe Cy Amundson ShowSaquon, Daniel Jones, LionsIn this episode of The Cy Amundson Show, Saquon Barkley isn't human, Daniel Jones is looking for a new home, the Lions keep on winning, and we recap a few other big storylines from a wild week of NFL action... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bry...
2024-11-2652 min
The TransactionInsane Startup Marketing Stunts & Loving Your Customers with Kyle Porter, Founder of Salesloft - Ep 33How do you steal the spotlight from Marc Benioff at Dreamforce? By hiring a Benioff impersonator. Yes, Kyle Porter and the Salesloft team ACTUALLY did that. But they didn’t stop there…Joining co-hosts Matt Amundson and Craig Rosenberg to chat about the amazing stunts pulled in the early days of Salesloft and how to build a healthy company culture is Kyle Porter himself, the Founder and Board Chair of Salesloft. Beyond bringing a Benioff doppelganger to Dreamforce, Kyle shares some brilliant plays his team used to drive brand awareness and become the biggest stor...
2024-11-2158 minThe Cy Amundson ShowBengals, Bills, ChargersIn this episode of The Cy Amundson Show, we're hittin' all the tastiest talking points after a huge slate of Week 11 NFL action... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time that you are...
2024-11-1952 min
The TransactionDefining Metrics & Aligning Goals Between Sales & Marketing with Tricia Gellman, CMO of Box - Ep 32What does a sales opportunity mean to you? Would the rest of your company give the same answer? Probably not. But not to fear, GTM leader, because Tricia Gellman, the Chief Marketing Officer of Box joins hosts Matt Amundson and Craig Rosenberg to explain how to fix the cracks between sales and marketing in B2B. Tricia outlines the importance of having shared goals across B2B sales and marketing teams, why defining terms clearly is so critical, and what it’s like for those selling AI tools to B2B buyers.Also, Craig re...
2024-11-1445 minThe Cy Amundson ShowLions, Russell Wilson, CowboysIn this episode of The Cy Amundson Show, it was a WILD weekend of NFL Football and we've got three daddies who are ready to talk all about it... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free...
2024-11-1248 min
The TransactionAI Idea Starters, B2B Influencers, & Organic LinkedIn Tactics with Dave Gerhardt - Ep 31Wow, Season Two is kicking off strong with this incredible episode with Dave Gerhardt, an astonishing marketer and the Founder & CEO of Exit Five. Dave joins Craig Rosenberg and Matt Amundson to share how he approaches using AI for B2B marketing, why LinkedIn influencers present a huge opportunity for B2B brands, and the outsized impact that building a strong Founder Brand can have for startups. Also, Matt shares his innermost feelings about Dave and Craig examines his own facial hair.Critical TakeawaysSocial media should be treated as the p...
2024-11-0753 minThe Cy Amundson ShowRavens, Saquon, KirkoIn this episode of The Cy Amundson Show, all the daddies are back and ready to talk some of the biggest storylines from the wide world of... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consulta...
2024-11-0547 min
The TransactionAlign and Conquer with Carlos Hidalgo - The Transaction - Ep # 30Today Matt and Craig open the floodgates to actionable marketing insights with seasoned guest, Carlos Hidalgo Co-Founder and CEO of Digital Exhaust. The episode focuses on the landscape of marketing, shedding light on the challenges and missteps related to AI, new technologies, and the tendency to chase after shiny objects. It examines the struggles CMOs face in balancing short-term demands with long-term strategies, emphasizing the significance of mutual respect and alignment between marketing, sales, finance, and product teams for sustainable success. Takeaways:Treat sales, finance, and product teams as partners. Spend dedicated time t...
2024-10-2449 minThe Cy Amundson ShowLions, Cowboys, 49ersIn this episode of The Cy Amundson Show, sick and tired of Ethan & Tom's lack of commitment to this award winning podcast, Cy & Blake are joined by the wonderful Zach Martina (@Zach.Martina) to talk about... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Persona...
2024-10-1658 minThe Cy Amundson ShowZac Taylor, NFC East, SeattleIn this episode of The Cy Amundson Show, we're down a couple of daddies, but Cy & Blake are riffin' & runnin' through all the Week 5 action from around the wild world of the NFL... SPORTS! ALSO! Get tickets to see Cy & Blake at the 10,000 Laughs Comedy Festival in Minneapolis this week! Tickets might still be available here (Justin doesn't feel like checking)! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chela...
2024-10-0835 minThe Cy Amundson ShowEagles, Jayden Daniels, Caleb WilliamsIn this episode of The Cy Amundson Show, we're recapping Week 4 of the NFL Season, including our thoughts on a couple of the leagues young QB's and whatever the hell is going on with the Eagles... SPORTS! ALSO! Get tickets to see the daddies Cy & Blake at the 10,000 Laughs Comedy Festival in Minneapolis next week! It's going to be... something! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langas...
2024-10-0152 minThe Cy Amundson ShowDalton, Lions, EaglesIn this episode of The Cy Amundson Show, Week 3 of the NFL season is in the books, and we've got plenty of hot storylines to dive into, including a new QB in Carolina, as well as some surprising and not-so-surprising teams so far! SPORTS! ALSO! Get tickets to see the daddies Cy & Blake at the 10,000 Laughs Comedy Festival in Minneapolis next month! It's going to be... something! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heido...
2024-09-2458 minThe Cy Amundson ShowDeshaun is Terrible, Kirk Fails in Clutch, Dak ContractIn this episode of The Cy Amundson Show, it's a quarterback extravaganza as we (over)react to everything we just saw in Week 1 of the NFL season! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consult...
2024-09-101h 10The Cy Amundson ShowWeek 1 Preview, Russ, EaglesIn this episode of The Cy Amundson Show, we made it! The NFL season is officially here, and we've got a full slate of Week 1 action to sink our meaty little teeth into! Join us as we recap the biggest storylines heading into the season and talk about some of our favorite matchups! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As alway...
2024-09-0555 min
The TransactionWhich Metrics ACTUALLY Matter for B2B Marketers with Ray Rike - Ep 22In this episode of The Transaction, Hosts Matt Amundson and Craig Rosenberg are joined by Ray Rike, the Founder and CEO of BenchmarkIt and the Co-Host of SaaS Talk, to delve into the world of metrics. Ray shares his passion for allowing SaaS operators to make metric-informed and benchmark-validated decisions by looking at metrics across the entire customer journey. He highlights key metrics such as CAC ratio, inbound hand raisers, and expansion CAC ratio, emphasizing their crucial roles in making informed business decisions. The conversation also explores the significance of shared goals among go-to-market teams and the need for...
2024-08-2956 minThe Cy Amundson ShowRoster Cutdown, Jameis, DolphinsIn this episode of The Cy Amundson Show, it's roster crunch time and Week 1 of the NFL season is right around the corner, so we've got plenty of piping hot topics to slather our opinions all over! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Pers...
2024-08-2850 minThe Cy Amundson ShowRuss, Tua, FloresIn this episode of The Cy Amundson Show, we're two weeks into preseason and two weeks away from Week 1 of the NFL Season so let's hit those talking points baby! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a f...
2024-08-2152 minThe Cy Amundson ShowOlympics, Simone Biles, QB BattleIn this episode of The Cy Amundson Show, we've got Olympic fever and are ready to recap some of the action we've seen in Paris over the last 10 days, plus some NFL talk too! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuit...
2024-08-0652 minThe Cy Amundson ShowQB Contracts, USA Basketball, OlympicsIn this episode of The Cy Amundson Show, after a week of keeping that rhetoric nice and cool, we're back to offer actual discussion about... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time th...
2024-07-3057 minThe Cy Amundson ShowCooling The Rhetoric, Jordan Love, Olympic BasketballIn this episode of The Cy Amundson Show, we do our best to ~cool the rhetoric~ after an eventful couple weeks in the United States of America. SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consult...
2024-07-241h 11
The TransactionThe Power of Category Design with Kevin Maney - The Transaction - Ep # 15In this engaging episode of The Transaction, hosts Matt Amundson and Craig Rosenberg welcome Kevin Maney, renowned author of “Play Bigger” and expert in category design. Kevin shares his insights on the importance of creating a unique market category, how to effectively communicate a company’s value, and why businesses need to focus on solving specific problems rather than just showcasing their products. The conversation delves into the evolution of tech categories, the role of innovative messaging, and practical strategies for standing out in a crowded market. Whether you’re an entrepreneur, marketer, or business leader, this episode is packed w...
2024-07-1152 minThe Cy Amundson ShowPodcast P, Clippers, SixersIn this episode of The Cy Amundson Show, it's all basketball again baby! Stars are swapping teams and the Clippers are doing Clippers stuff... SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time that yo...
2024-07-091h 00The Cy Amundson ShowPaul George, Timberwolves Draft, Klay ThompsonIn this episode of The Cy Amundson Show, it's been a busy few weeks in the NBA with the draft taking place and the beginning of free agency, so let's get into it! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are...
2024-07-0240 min
The TransactionSales Tech Showdown with Alastair Woolcock - The Transaction - Ep # 14In this episode of The Transaction, Matt Amundson and Craig Rosenberg are joined by Alastair Woolcock, a renowned expert in sales tech and AI. Together, they explore the current trends and future disruptions in sales technology, the importance of user experience, and the concept of signal-based selling. Alistair shares his insights on how enterprise buyers are adapting to new technologies and the vital role of data in driving sales and marketing strategies. Tune in for a deep dive into the future of sales tech and actionable advice on staying ahead in the competitive business world.
2024-06-2746 minThe Cy Amundson ShowPanthers, Packers Owners, ProtestersIn this episode of The Cy Amundson Show, we talk... Stanley Cup Finals?? Before getting into some classic NFL banter and various other happenings from around the world of professional athletics! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are availab...
2024-06-2548 min
The TransactionAsymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insights on content creation, audience engagement, and the future of sales strategies.Takeaways • Personal branding on LinkedIn can significantly impact business growth. • Authenticity and transparency build strong audience connections. • Asymmetrical marketing allows smaller companies to outmaneuver larger competitors. • Sha...
2024-06-1953 minThe Cy Amundson ShowNBA Finals, AFC North, Aaron RodgersIn this episode of The Cy Amundson Show, the NBA season is all but wrapped up, so let's get into some NFL news! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradshaw and Bryant PLLC - Bradshaw and Bryant specialize in Personal Injury Lawsuits and are available for a free consultation ANY time that you are...
2024-06-1850 minThe Cy Amundson ShowCeltics, Jefferson Contract, Lakers JobIn this episode of The Cy Amundson Show, it seems like nobody wants to coach the Los Angeles Lakers, the Celtics are up 2-0 on the Mavericks in the NBA Finals, and we try to wedge some more Justin Jefferson/Vikings talk in there as well! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our sponsors Bradsh...
2024-06-1247 min
The TransactionDiagnosing Sales with Becc Holland - The Transaction - Ep #12In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with Becc Holland, a sales expert known for her innovative approaches to diagnosing and solving sales challenges. They delve into the nuances of effective sales strategies, emphasizing the importance of proper diagnosis over traditional sales tactics. Becc shares her insights on understanding buyer metrics, discovering hidden problems, and delivering real value.TakeawaysEffective selling is about diagnosing problems the buyer is unaware of.Understanding and leveraging buyer metrics are crucial.Sellers should focus on delivering insights, not just pitching products.Discovery...
2024-06-0846 minThe Cy Amundson ShowNBA Playoffs, Jefferson, CowboysIn this episode of The Cy Amundson Show, our hometown Wolves have been eliminated from the NBA Playoffs but Minnesota sports fans have some other very exciting news to focus on today so let's talk about that, as well as a little NBA Finals preview + other NFL stuff! SPORTS! ------------- The Cy Amundson Show (@cyamundsonshow) is one of the best sports comedy podcasts around with Cy Amundson (@cyamundson), Blake Wexler (@BlakeWexler), Tom Schreier (@tschreier3), Ethan Heidorn (@ethanheidorn), Rob Searles (@RobBob17), and Chelanga Langason (@chelangason). -------------- As always, a special shout-out to our s...
2024-06-0453 min
The TransactionBold Moves: Bold Results with John-Henry Scherck - The Transaction - Ep # 11In this episode of The Transaction, Co-Hosts Matt Amundson and Craig Rosenberg sit down with John-Henry Scherck, a strategic marketing expert with a knack for bold, game-changing moves. Together, they dive into the evolving landscape of content marketing and the importance of taking risks for big wins. John shares his insights on why dipping your toes in the water just won't cut it anymore and how significant investments and bold strategies lead to remarkable results.Takeaways:Small, iterative approaches often lead to mediocrity; bold moves yield bold results.Companies must have a unique...
2024-05-3052 min
The TransactionDecoding Sales Indecision with Matt Dixon -The Transaction - Ep # 10In this insightful episode of The Transaction, Craig Rosenberg and Matt Amundson are joined by Matt Dixon, renowned author and sales expert, to delve into the complexities of sales indecision. Matt Dixon shares profound insights from his book, The Jolt Effect, and discusses the significant challenges salespeople face today. He breaks down his innovative strategies for overcoming customer indecision, offering practical advice on how to navigate the nuanced sales landscape. Tune in for a masterclass on modern sales techniques and learn how to convert hesitation into confident decision-making.Takeaways:Salespeople must move beyond...
2024-05-2355 min
The TransactionOvercoming Outbound Challenges with Doug Landis - The Transaction - Ep # 9As a GTM leader, you’re probably working every day to improve your playbook and you’re not alone. If improving your sales motions is a serious priority, you should probably check out this episode. Doug Landis is the CEO of DL Advisory and both a renowned sales professional and storyteller. Doug joins Co-Hosts Craig Rosenberg and Matt Amundson for a B2B sales and messaging masterclass, including an explainer of his Hypothesis Selling methodology. Doug dives into why outbound sales motions have become so ineffective, the value of verticalization in competitive markets, and how much of an impact the...
2024-05-0948 min
The TransactionApplying Design-Thinking to Sales with Ashley Welch - The Transaction - Ep #8Please welcome a phenomenal sales thought leader that is bringing some much-needed fresh ideas to the world of B2B sales. Ashley Welch is the Co-Founder of Somersault Innovation and the author of Naked Sales. Ashley joins hosts Craig Rosenberg and Matt Amundson to discuss the core idea of “Selling by Design”, how to craft a collaborative co-creating process with your buyers, and why you need to know how to navigate your customer’s customer map.Also, Craig gives an update on his son’s Instagram followers and Matt takes a sip of something scrumpti...
2024-05-0257 min
The TransactionDecoding The CRM and Database Infrastructures with Nicolas de Kouchkovsky - The Transaction - Ep #7Our special guest today is a three-time CMO and seasoned veteran in the customer experience and SalesTech world who offers CX and sales software companies a wealth of expertise that he has accumulated over several decades. Nicolas de Kouchkovsky is a Fractional Chief Marketing Officer & Industry Analyst at CaCube Consulting. Nicolas joins Hosts Craig Rosenberg and Matt Amundson to discuss the transition from traditional methods to Signal-based Selling and the urgent need for precision and relevance in outbound sales efforts. They also dive into the critical role of modern data architectures, such as cloud data warehouses, in enabling efficient...
2024-04-2552 min
The TransactionEmpowering The Agile, Tech-Enabled Salesforce with Mary Shea - The Transaction - Ep #6To help you wrap your head around the rapidly evolving technological landscape as a revenue leader, we have a very special guest today. Mary Shea is the former Principal Analyst at Forrester and is currently advising and coaching multiple high-growth companies. Mary joins Hosts Craig Rosenberg and Matt Amundson to discuss the technology-enabled future of B2B sales organizations, which stages of the funnel should be automated first, and understanding “Signal-based Selling.”Also, Craig relishes getting a great compliment and Matt is put on the hot seat for one of his takes on B2B sa...
2024-04-1850 min
The TransactionTo Gate or Not to Gate Content with Chris Orlob - The Transaction - Ep #5Joining Craig Rosenberg and Matt Amundson in Episode 5 is special guest Chris Orlob, the Co-Founder & CEO of pclub.io. Many of you probably know about Chris or his awesome work early on at Gong which helped the company reach hockey stick level growth. Chris shares his “unqualified” thoughts on when to gate content, how to get deals done on demo calls, and what prime sales prospecting outreach should look and feel like.Also, Craig compares himself to a cartoon image on a coffee mug and Matt mixes up two timeless classic holiday films.
2024-04-1257 min
The TransactionBack to The Fundamentals of Sales with John Barrows - The Transaction - Ep #4Joining Hosts Craig Rosenberg and Matt Amundson is John Barrows, the CEO of JB Sales and Author of I Want To Be In Sales When I Grow Up. John outlines what led to the current poor performance amongst sales reps and what leaders can do about it to increase performance today and in the long run. They also get into why buyers dread demos, whether marketers should control all of the messaging from sales, and how smart sellers will approach incorporating AI into their workflows.Also, Craig tells a story about...
2024-04-0455 min
The TransactionRemixing MarTech & Gen AI Explained with Scott Brinker & Esteban Kolsky - The Transaction - Ep #3Today’s episode is a real treat because we have multiple amazing guests joining Craig Rosenberg and Matt Amundson for a deep dive into the state of MarTech today and how to think about generative AI within the larger AI conversation. Scott Brinker & Esteban Kolsky are two of the foremost thinkers and analysts in the B2B world and are here together to volley high-value concepts and insights. Scott, Esteban, and Craig dissect the challenges and potentials of generative AI (Gen AI), the proliferation of MarTech vendors, and the critical need for democratized data in use versus data in st...
2024-03-2859 min
The TransactionThe Vibe-First Approach to Marketing with Mac Reddin - The Transaction - Ep #2Welcome back to The Transaction! In our second episode, you’ll hear from a truly classic Founder who is full of marketing ideas that are disrupting the status quo of B2B marketing. Mac Reddin is the Founder and El Rey de Dinos at Commsor, the company behind both Matcha and Bronto. Mac joins co-hosts Craig Rosenberg and Matt Amundson to save go-to-market teams from the 99% of what they do that is wrong or misguided. Mac dives into his Vibe-First Marketing approach, how a few hundred chicken wings upended event marketing, and what it tak...
2024-03-2149 min
The TransactionPeople, People, People! - Kelly Breslin Wright - The Transaction - Ep #1Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington. Kelly joins Host Craig Rosenberg for a fantastic conversation about the shift from traditional sales methods towards a 'Culture Driven Sales' approach, how a company’s mission and values are crucial for internal alignment, and how c...
2024-03-141h 00The TransactionWelcome to The TransactionWelcome to The Transaction.From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.Hosted by Craig Rosenberg and Matt Amundson.Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.
2024-03-0500 min