Shows
Cutting Through the ClutterCommunity Journalism in the Digital Age: Larry Lannan's Mission to Keep Local News AliveLarry started in radio broadcasting in 1969, spending 14 years hosting talk shows and working as a journalist before transitioning to a 28-year career with the federal government as a tax law specialist and manager. In 2012, he launched LarryInFishers.com to cover local news in his community, which he continues to maintain today. Since 2016, Larry has also been producing podcasts, and for the past 13 years, he has focused on covering education and local government. His work has appeared in Current in Fishers, the Indianapolis Business Journal, and Fishers Magazine, and he previously had a partnership with the Hamilton County R...
2025-11-2630 minCutting Through the ClutterStrategic Marketing to Engineers: Research-Driven Insights with Wendy CoveyIn this episode of Cutting Through the Clutter, host Cyndee Woolley welcomes Wendy Covey, CEO and founder of TREW Marketing, a strategic marketing agency with over 16 years of specialized experience serving engineering and technical companies. As author of Content Marketing Engineered and host of the award-winning podcast by the same name, Wendy brings unparalleled expertise to one of marketing's most challenging audiences. Wendy shares fascinating findings from her annual State of Marketing to Engineers research report, co-authored with GlobalSpec. Despite common assumptions that email is dead, 91% of technical buyers subscribe to newsletters—a powerful testament to the med...
2025-11-1928 minCutting Through the ClutterFrom Badge to Mission: Randy Sutton on Leadership, Survival, and Supporting America's Wounded Law EnforcementJoin host Cyndee Woolley in a powerful conversation with Randy Sutton, Founder & Chair of the Board of the Wounded Blue, a national charity supporting injured and disabled police officers across America. With 34 years in law enforcement, Randy's journey from a 19-year-old rookie cop to one of the most decorated officers in Las Vegas Metropolitan Police Department history offers profound lessons in leadership, resilience, and purpose. Randy shares the pivotal moments that shaped his career—from learning that true leadership requires compassion, not just enforcement, to surviving a point-blank gunfight that should have ended his life. His career cam...
2025-11-1243 minCutting Through the ClutterEthics as Strategy: Transforming Nonprofit Leadership with Cecilia SeppOur guest today is Cecilia Sepp, a recognized authority in nonprofit management who's dedicated her career to revolutionizing how associations and nonprofits operate in the 21st century. As a Certified Association Executive and Advanced Certified Nonprofit Professional, Cecilia brings both academic rigor and real-world experience to every challenge. She's the founder and principal of Rogue Tulips Nonprofit Consulting. Her book, "Association Chapter Systems: From Frustrating to Fruitful," has become a go-to resource for association executives looking to transform their chapter relationships and governance structures. What sets Cecilia apart is her philosophy of finding "what works for YOU" r...
2025-11-0634 min
HOA - It's A True Story PodcastBest Practices for Engaging Boards and Communities #231Hosts Regan Brown and Bill Mann, President of GB Group Construction & Painting, sit down with Cyndee Woolley, Founder of C2 Communications and a seasoned public relations expert. Together, they explore best practices for engaging boards and communities, the lasting impact of Hurricane Ian on Florida’s condo associations, and the critical role of effective communication during crises. Cyndee also shares insights from her journey in public relations, highlighting the importance of community engagement, active listening, and strategic advocacy in shaping local legislation. The conversation rounds out with a discussion on budgeting for communication within HOAs and why consistent outreach is...
2025-10-2928 minCutting Through the ClutterBuilding the Future of Business Partnerships: Inside the Movement with Asher MatthewToday's guest is Asher Mathew, CEO and Co-Founder of Partnership Leaders, a visionary leader who's spent over two decades mastering the art and science of business partnerships. After building his expertise through senior roles at powerhouse companies including Avalara, where he served as Senior Director of Strategic Alliances during their IPO and achieved recognition as a top sales manager, and Demandbase, where he led go-to-market strategy for their Data & Sales Intelligence Cloud, Asher took a bold leap to create something entirely new. In 2023, he co-founded Partnership Leaders, which has rapidly become the definitive community for partnership professionals. W...
2025-10-2928 minCutting Through the ClutterFinding Your Edge: Why Being Different Beats Being "The Best"In a world where every business claims to be "the best," how do you actually stand out? Whitney Lee, founder of True Story PR, breaks down the secret on this episode of Cutting Through the Clutter. The Three-Way Rule for Standing Out Mark Cuban's wisdom rings true: you must be the first, the best, or different. Since most businesses aren't first, and claiming you're the best requires proof—awards, education, or recognition—your winning strategy usually lies in being different. What makes you different than any other Italian restaurant?" Whitney challenges. The answer can't b...
2025-10-2225 minCutting Through the ClutterThe Art of Strategic Storytelling: Breaking Through Media Clutter with Leah FrazierIn this episode of Cutting Through the Clutter, host Cyndee Woolley welcomes Leah Frazier, a two-time Emmy Award winner and president of Think Three Media, for conversation about transforming expertise into impactful thought leadership through strategic storytelling. Named one of the top 50 innovators in Dallas-Fort Worth and recognized as one of Dallas' most successful women, Leah brings a rare multi-dimensional perspective to media strategy. As a certified meditation instructor, TEDx speaker, bestselling author, and top 100 integrative health and wellness practitioner honored by the Boris L. Henson Foundation, she embodies the authentic integration of personal passion with professional e...
2025-10-1532 minCutting Through the ClutterFrom Climate Crisis to City Solutions: Communicating Sustainability with Kaj EmbrénIn this compelling episode of Cutting Through the Clutter, host Cyndee Woolley sits down with Kaj Embrén, CEO of Kaj Embrén Limited and one of Europe's leading voices on sustainability. Based in London and Stockholm, Kaj brings over three decades of experience helping businesses, cities, and governments turn complex climate challenges into measurable impact. Named Europe's number one social media influencer in energy, climate, sustainability, and food for both 2022 and 2023, Kaj has been at the forefront of environmental leadership—from co-founding the Business Leaders Initiative on Climate Change (BLIC) to introducing greenhouse gas reporting protocols to Ch...
2025-10-0834 min
The BeanCast™ Marketing Podcast0791-The BeanCast: The Ultimate InfluencersThis Week: Dan Goldgeier, Jason Lonsdale, and Cyndee Woolley join Bob to discuss whether the entire ad model is broken, why being too brand-safe may be hurting us, the new podcaster pitch, diversifying YouTube revenue, plus this week's #FairFailFoul.
2025-10-061h 02Cutting Through the ClutterFrom Accidental Investor to Gen Z Marketing Expert: Alejandra Avalos Caranta's Journey to Financial FreedomIn this episode of Cutting Through the Clutter, host Cyndee Woolley sits down with Alejandra Avalos Caranta, an entrepreneur who achieved financial independence by age 30 through strategic real estate investing and now helps millennial and Gen Z entrepreneurs scale their businesses through ACMG Digital Podcast. The Accidental Real Estate Success Alejandra's investment journey began unexpectedly when her father faced a problematic property deal. "My dad gave up on it. I might as well... if you allow me, I can still give you money and I can help you out, but I can also help ourselves ou...
2025-10-0123 minCutting Through the ClutterStrategic Marketing Insights: Breaking Through the Noise with Bob KnorppIn a recent episode of Cutting Through the Clutter, host Cyndee Woolley sat down with Bob Knorpp, a strategic marketing consultant with over 20 years of experience helping major brands like Visa, Mars, and Capital One navigate complex marketing challenges. The Power of Personal Connection Knorpp’s career journey began in radio before transitioning to direct response marketing, where he learned the critical importance of measurable results. "You weren't just writing a marketing piece," he explains. "You were taking the personality of the person who was doing the selling." This foundation shaped his approach to mo...
2025-09-2424 minCutting Through the ClutterScaling with Faith: Building Premium Businesses Without BurnoutJoin host Cyndee Woolley as she sits down with Giuseppe Quarata, a kingdom-driven entrepreneur and founder of Quarata Consulting, for an eye-opening conversation about building businesses that honor both purpose and profit. In this episode of Cutting Through the Clutter, Giuseppe shares his unique approach to helping faith-based entrepreneurs—particularly in food, beverage, and e-commerce—scale their operations without sacrificing their values, health, or family relationships. Drawing from his background as an electrical engineer turned business strategist, Giuseppe reveals the critical importance of proper priorities: putting God first, health second, family third, and business fourth. He candidly discu...
2025-09-1729 minCutting Through the ClutterFrom Construction Pioneer to Industry InnovatorJoin host Cyndee Woolley on Cutting Through the Clutter as she sits down with trailblazing entrepreneur Regan Brown, founder of GB Group General Contractors, for an extraordinary conversation about building empires, breaking barriers, and leaving lasting legacies. Over three transformative decades, Regan built a multi-state HOA reconstruction powerhouse while shattering glass ceilings as a woman in construction. From launching her company during Silicon Valley's tech boom to successfully transitioning ownership to her twin sons in 2022, her story is one of relentless innovation and strategic adaptation. 🔥 What You'll Discover: • How Regan pioneered infrared thermography to revoluti...
2025-09-1032 minCutting Through the ClutterThe Evolution of Internal Communications: From Podcast Pioneer to Digital Culture BuilderToday, get ready for an insider's look at the evolution of organizational communication with Shel Holtz. Shel brings more than 40 years of organizational communications experience to our conversation, currently serving as director of Internal Communications at Webcor, a California commercial general contractor. What makes Shel's perspective so valuable is his deep commitment to internal communications. He's been exploring and refining this specialty for decades - authoring books on the topic, blogging extensively about it, and featuring it prominently in his 17-plus-year-old podcast "For Immediate Release," which holds the distinction of being the first and longest-running co...
2025-09-0340 minCutting Through the ClutterFrom Chaos to Clarity: How 911 Dispatchers Master High-Stakes CommunicationToday I'm excited to welcome Erica Roberts, a true communication professional who operates in one of the most demanding environments imaginable. With over two decades of experience in emergency communications, Erica has worn every hat in the field—from frontline dispatcher handling life-or-death calls, to trainer developing the skills of future emergency communicators, to supervisor managing teams under incredible pressure. She currently co-hosts the LifeLine911 podcast, where she discusses the latest issues and stories in emergency response services with a specific focus on emergency communication. Erica is also involved with Ameri-prep training and webinars, sharing knowledge about ope...
2025-08-2755 minCutting Through the ClutterWhat happens when a Real Time Crime Center Sergeant trades traditional "copaganda" for authentic dialogue?In this compelling episode of Cutting Through the Clutter, host Cyndee Woolley sits down with Erik Lavigne, founder of the podcast Two Cops One Donut (launched in 2021). With nearly two decades in law enforcement and a passion for bridging communication gaps, Erik shares why he believes genuine conversation trumps photo ops of cops petting puppies. In this eye-opening conversation, you'll discover: => Why "copaganda" fails and how authentic storytelling builds real trust => The three pillars of de-escalation: emotional intelligence, social skills, and training confidence => How body cameras and real-time crime centers are changing emergency communication ...
2025-08-2042 minCutting Through the ClutterGirls Who Count: Empowering the Next Generation in STEAM with Charmaine KleinCharmaine Klein, STEAM Chair, AAUW Greater Naples Branch In this episode of Cutting Through the Clutter, we’re joined by Charmaine Klein, the STEAM Chair for the Greater Naples Branch of AAUW, where she’s led the STEAM Girls Count program for over 28 years. Charmaine shares her insights on the importance of mentorship, how programs like STEAM Girls Count inspire young girls to pursue careers in STEAM, and the vital role community support plays in lifting women and girls to new heights. Tune in for an inspiring conversation on leadership, empowerment, and the power of encour...
2025-04-2314 minCutting Through the ClutterLeading With Purpose: Kari Hodgson's Vision for a Sustainable WorkforceKari Hodgson, Solid Waste Director, Collier County In this episode, we sit down with Kari Hodgson, a passionate leader in the solid waste industry, to discuss the importance of sustainability, recycling, and community service. Kari shares her journey from environmental science to a rewarding career in public service, offering valuable insights on the diverse career opportunities in solid waste management.We dive into the growing role of technology in the industry, the need for the younger generation to get involved, and how we can all contribute to keeping our communities clean and beautiful.
2025-04-1630 minCutting Through the ClutterMessaging Magic: How to Speak Directly to Your Customer’s Mind with Chris SilvestriChris Silvestri, SaaS Messaging Strategist and Conversion Copywriter, Conversion Alchemy In this episode of Cutting Through the Clutter, we’re joined by Chris Silvestri, the founder of Conversion Alchemy and a leading expert in B2B SaaS messaging and conversion copywriting. Chris has helped over 50 SaaS brands – like MOZ, ServiceCore, and ShortStack – refine their messaging, optimize user experiences, and achieve impressive increases in conversions. Chris shares insight into his process in figuring out who you are really talking to, how AI can synthesize customer behavior and feedback, how to categorize decision-making criteria and building trust through...
2025-04-0929 minCutting Through the ClutterArt Meets AI: The Future of CreativityHeather Olson, Director of Online Teaching Learning at Florida Southwestern State College; Nathan Harper, Professor of Digital Arts, Creative Technology, and Fine Art; Lambertus Van Boekel, Professor in the Fine Arts DepartmentIn this episode, we’re exploring the fascinating intersection of art, technology, and AI with three brilliant minds from Florida Southwestern State College: Heather Olson, Director of Online Teaching & Learning, who teaches Happiness in the Age of AI; Nathan Harper, Professor of Digital Arts and Creative Technologies, blending fine art with digital innovation; and Berry van Boekel, Fine Arts professor and artist whose work bridges vi...
2025-04-0339 minCutting Through the ClutterLights, Action, Community: The Role of Theater in Social Change with Karla HartleyKarla Hartley, President and Producing Artistic Director at Stageworks Theatre; Adjunct Instructor in the Department and Theatre of Dance at the University of Tampa From leading Stageworks Theatre to empowering local artists, Karla Hartley is redefining the impact of theatre on community and culture. As the President and Producing Artistic Director of Stageworks Theatre, she’s bringing powerful stories to the stage, creating educational programs for at-risk youth, and fostering local playwrights. In this episode, we’ll dive into: "When The Righteous Triumph" which focuses on the Woolworth sit-ins that took place in Tampa in 1960, Hartley...
2025-03-1925 minCutting Through the ClutterScaling Success: The Power of Creativity and Analytics in Business with Treda MoonTreda Moon, Founder of Maven Bookkeeping Service LLC and Bookkeeper/Accountant, Maven Bookkeeping Service LLC, a business leader with over six years of experience at the intersection of creativity and analytics through Bookkeeping and Accounting.In this episode, we talk with Treda Moon, founder of Maven Bookkeeping Service, who shares her journey from fashion design to bookkeeping and how creative thinking helps businesses thrive.Join us as we discuss her backstory and her love for creativity through fashion design, how she got into bookkeeping and accounting, identifying weaknesses and her mindset on...
2025-03-0537 minCutting Through the ClutterMake it shorter and make it funnier: Film Production Tips from Heerak ShahIn this episode, we sit down with Heerak Shah, an award-winning filmmaker and educator with a diverse background spanning Bollywood, independent films, and television. Known for his work on The Ice Man and the hit sitcom Metropark, Heerak shares his unique journey in filmmaking, offering insights into the creative process behind his most notable projects. We also explore his experiences teaching the next generation of filmmakers at the University of Central Florida, discussing how education and industry experience shape the future of storytelling. Whether you’re an aspiring filmmaker or a seasoned pro, this...
2025-02-2631 minCutting Through the ClutterBuilding a Winning Team with Coach Matt PolandMatt Poland, Head Coach and Sporting Director, FC Naples, Matt Poland is the Head Coach and Sporting Director of FC Naples, bringing years of experience in leadership, strategy, and player development.Get ready for an in-depth conversation with Matt Poland, the Head Coach and Sporting Director of FC Naples! In this episode, we dive into what it takes to build a winning team – not just on the field, but in life. Coach Poland shares his insights on motivation and why passion and hunger are non-negotiables for success. From growing up with his dad as his coa...
2025-02-1922 minCutting Through the ClutterDoes Recycling Make You an Environmentalist? A Deep Dive with Edgar Castro Tello from the City of TampaIn this episode, we talk with Edgar Castro Tello, Recycling Coordinator for the City of Tampa, who is passionate about making sustainability accessible to everyone. Join us as we explore Edgar’s journey in environmental advocacy, creative recycling education, and the impact of digital communication on sustainability efforts. Whether you’re passionate about environmentalism, looking for fun recycling tips, or curious about how cities adapt to changing social media policies, this episode is packed with insights to inspire action. Tune in to hear how Edgar is making recycling fun, accessible, and impactful – one peanut bu...
2025-02-1236 minCutting Through the ClutterBehind the Scenes With the Next Generation of MediaIn this episode, we talk with Emma Longwell, a Media Production and Management student at the University of Central Florida. Working as a Student Assistant at UCF’s Tutoring Center, a Podcast Production Coordinator for C2Communications, and a Reporter Intern Correspondent for the Apopka Voice, Emma has a busy schedule alongside classes. Despite her busy schedule, her passion is what motivates her to take advantage of every opportunity she is given.Emma gives insight into what classes she is currently taking and the work she is doing in them.Whether you’re a fell...
2025-02-0514 minCutting Through the ClutterMarketing for a Better World with Andrés BohórquezIn this episode, we talk with Andrés Bohórquez, an entrepreneur, advocate, and author who has built a career where advocacy and art intersect. Whether you’re an aspiring entrepreneur or changemaker, or just curious regarding about making a difference, this episode will leave you feeling inspired. Tune in to hear how Andrés is promoting and educating people regarding sustainability through storytelling, marketing, and community-driven initiatives! Links and Resources: Learn more about Andrés: https://www.andresbohorquez.comCheck out Green Mo.: https://www.greenmo.space/ Get Go Zero to Be...
2025-01-2922 minCutting Through the ClutterWhat do you do when a reporter calls?While content marketing is an extremely effective tool, nothing will replace the value of a well-executed media interview. In this episode, we discuss identifying your spokesperson, preparing them with key messages, and insights to help you make the next out of your media interview. Candace RotoloMedia Relations ConsultantPoint of View Communications & C2 Communications LLCStoryteller and strategist, Candace Rotolo is founder and principal of Point of View Communications where she specializes in media relations, training and public relations. Candace consistently secures media coverage for her clients, successfully placing clients in local, r...
2024-12-2524 minCutting Through the ClutterDiscover the "Joy" of AccountingIn this episode we'll introduce you to the author of The Joy of Accounting, Peter Frampton, who is on a mission to engage more entrepreneurs in a conversation of abundance. By simplifying the jargon and exploring the context of a balance sheet, Peter is empowering leaders to make better business decisions. Peter Frampton, CEO, Wealthvoxwww.wealthvox.com https://www.linkedin.com/in/peterframpton Peter Frampton is the CEO of Wealthvox. The company delivers financial education that results in better decisions, more effective collaboration and wealth building. Wealthvox supplies learning managers, teachers, and lec...
2024-12-1831 minCutting Through the ClutterBig Conversations for Small BusinessesAre you interested in transformational leadership? Listen to this podcast to explore a new definition of integrity and how it is a causal link to high performance. When seen through an expanded lens, integrity becomes a key driver of performance, enabling leaders to achieve results with clarity and accountability. When you operate with full integrity, your words, actions, and commitments align, creating trust, empowering teams, and ultimately leading to sustainable success. Visit www.leadersteam.com to learn more about Becoming a Transformational LeaderKelly TownsendPrincipal, Leaders Teamhttps://www.linkedin.com/in/k...
2024-12-1228 minCutting Through the ClutterIntroduction to Cutting Through the ClutterWhether you are looking for a way to engage more customers or you are building support for a vote of approval, it is critical that your message connects with your key constituents. Through her 25-year career in marketing and public relations, Cyndee Woolley has been known for “Cutting through the Clutter” to get to the heart and soul of an issue. She is an expert in pinpointing the right audience to achieve results and developing a compelling, strategic communications plan to get there. In this episode, you’ll hear from Cyndee Woolley about her proudest accomplishments and her hop...
2024-12-0422 min