Shows
Made in Dubai with Spencer Lodge#381: The Accident That Changed How Cyrus Rustom Sees Risk, Discipline & LifeThis episode isn't about motivation. It's about perspective. Cyrus Rustom shares the moments that reshaped how he sees life — from joining the Marines at 16 to escape chaos at home, to surviving an accident he was certain he wouldn't live through, to rebuilding everything afterward. We talk about business failures, discipline myths, opening a company one week before Covid shut the world down and why real risk isn't danger — it's waiting for certainty that never comes. This conversation isn't polished or performative. It's about identity, loss, belonging, and what changes when you real...
2026-01-191h 18
Inside AddictionFrom Drinking to Discipline with Cyrus RustomIn this episode of Inside Addiction, host Luke Worsfold sits down with Cyrus Rustom, a former Royal Marine Commando who battled childhood trauma, military hardships, and addiction. After years of heavy drinking, a near-fatal accident in Afghanistan gave him a wake-up call, forcing him to rethink his life.
Cyrus shares how he transitioned from self-destructive habits to self-discipline, using fitness, mindset shifts, and personal growth to rebuild his life. He opens up about his struggles with alcohol, the challenges of recovery, and the importance of having a purpose beyond addiction.
🔹 What You...
2025-02-0742 min
Inside AddictionFrom Drinking to Discipline with Cyrus RustomIn this episode of Inside Addiction, host Luke Worsfold sits down with Cyrus Rustom, a former Royal Marine Commando who battled childhood trauma, military hardships, and addiction. After years of heavy drinking, a near-fatal accident in Afghanistan gave him a wake-up call, forcing him to rethink his life.Cyrus shares how he transitioned from self-destructive habits to self-discipline, using fitness, mindset shifts, and personal growth to rebuild his life. He opens up about his struggles with alcohol, the challenges of recovery, and the importance of having a purpose beyond addiction.🔹 What You...
2025-02-0742 min
The Crypto Radio - Guardians of BitcoinFrom commando to CEO to crypto broCyrus Rustom, a Bitcoin advocate with 95% of his net worth in Bitcoin, discussed his investment journey. Initially skeptical due to advice from a wealthy mentor, he changed his stance after further research. He began investing at $10,000 per Bitcoin in 2021, buying more during price dips, including $50,000. He emphasized the importance of long-term holding, suggesting a minimum of four years and ideally eight to twelve years. Rustom highlighted the regulatory clarity and institutional interest in Bitcoin, predicting its scarcity and potential for significant price increases. He also mentioned his company's software for accepting Bitcoin but prefers holding it for growth rather...
2025-01-1621 min
Blockchain DXB🔥 Cyrus Rustom’s Fitness Revolution - 💯From Battlefield to Peak Performance: Overcoming Challenges and Championing Change ❗🔴Episode Title: From Battlefield to Peak Performance: Overcoming Challenges and Championing Change – Cyrus Rustom’s Fitness Revolution
Guest: Cyrus Rustom CEO of Boxica, Director of The Crucible Athlete, Former Commando & A Bitcoin Advocate
Host: RA George, Blockchain DXB / Bitcoin DXB
This episode of The Blockchain DXB Podcast features the inspiring journey of Cyrus Rustom, a former Royal Marine Commando who transitioned into a leading figure in the fitness industry.
Cyrus shares his personal story of resilience, his decision to prioritize passion over monetary gain, and how his military background shaped his approach to fitness and entrepreneurship...
2025-01-0359 min
The Race Space PodcastAI Review 🚀🥊 Cyrus Rustom 🥊 “From Marine to Fitness Maverick: Cyrus Rustom’s Game-Changing Fitness Revolution”Episode Title: “From Marine to Fitness Maverick: Cyrus Rustom’s Game-Changing Fitness Revolution”
Host: 🤖 AI ReviewGuest: 🥊 Cyrus Rustom, CEO of Boxica & Director of The Crucible Athlete
In this unique AI-powered review of The Race Space Podcast, we dive into the fascinating conversation with Cyrus Rustom. From his incredible journey as a Royal Marine Commando to becoming a fitness pioneer, Cyrus shares how he redefined inclusivity and performance in the fitness world.
Whether it’s building a welcoming community with Boxica or creating fair and exciting athletic challenges with The Crucible Athlete, this review ex...
2025-01-0219 min
The Race Space Podcast⭕From Battlefield to Peak Performance⭕ Overcoming Challenges and Championing Change – Cyrus Rustom’s Fitness Revolution 🔥Episode Title: From Battlefield to Peak Performance: Overcoming Challenges and Championing Change – Cyrus Rustom’s Fitness Revolution
Host: GeorgeGuest: Cyrus Rustom, CEO of Boxica and Director of The Crucible Athlete
Contact details
LinkedIn - https://shorturl.at/ge5n1
Instagram @coachcyrus
Business ventures
Boxica
Website - https://boxica.ae/
LinkedIn - https://shorturl.at/dx66n
Instagram -@boxica
Instagram - The Crucible Athlete
Episode Overview
This episode of The Race Space Podcast features the inspiring journey of Cyrus Rustom, a former Royal Marine Commando who transitioned into a leading figure...
2025-01-0259 min
Blockchain DXB📢AI Review of Cyrus Rustom's Interview on Blockchain DXB Podcast📢 Bitcoin, Resilience, and Long-Term Vision: Beyond Investments and Life Lessons with Cyrus Rustom 💰⚡📢 Episode Summary:
This episode of the Blockchain DXB Podcast features an AI-driven review of an insightful interview with Cyrus Rustom, CEO of Boxica and Director of The Crucible Athletes. Cyrus shares his journey from being skeptical about Bitcoin to becoming a firm believer, with 95% of his wealth now tied to the digital asset. His story blends financial wisdom with fitness-inspired discipline, offering a unique perspective on personal growth, financial strategy, and Bitcoin’s future potential.
The AI found Cyrus Rustom’s approach both practical and inspiring, particularly in how he applies fitness principles like discipline, focus...
2024-12-1925 min
Blockchain DXB🪙CYRUS RUSTOM🪙: Bitcoin, Resilience, and Long-Term Vision: Beyond Investments and Life Lessons with Cyrus Rustom 💰⚡🪙Guest: Cyrus Rustom CEO of Boxica, Director of The Crucible Athlete, Former Commando & A Bitcoin Advocate
Host: RA George, Blockchain DXB / Bitcoin DXB
Contact details for Cyrus
LinkedIn - https://shorturl.at/ge5n1
Instagram @coachcyrus
Business ventures
Boxica
Website - https://boxica.ae/
LinkedIn - https://shorturl.at/dx66n
Instagram -@boxica
The Crucible Athlete
Instagram -@thecrucibleathlete
Episode Summary:
In this episode, we delve into an inspiring interview featuring Cyrus Rustom, fitness enthusiast, CEO of Boxica, and Director of The Crucible Athletes. Cyrus shares his unique journey into the...
2024-12-181h 03
Cyrus Rustom PodcastDiscipline, Endurance, and the Royal Marines Mindset with Toby Richards.In this episode, I sit down with Toby Richards, a former Royal Marines Commando who combines insane endurance challenges, like running 100 kilometers on a treadmill for fun, with the physique of a high-level bodybuilder. We explore what drives him to push the limits of human performance, his mindset around discipline, and the mental toughness forged in childhood. We also share a few laughs as we swap stories from our time in the Corps. This episode is packed with insights on resilience, mindset, and what it takes to live an unbreakable life.
2024-11-161h 07
Steps I Took Podcast w/ Jevanni Letford & AchasahCyrus Rustom on Military near death experience to becoming an entrepreneur in Dubai | 008Discover the mindset shifts and insights that fuelled the rise from Marine to fitness visionary as we explore the journey of life coach Cyrus, fitness entrepreneur and co-founder of Boxicar Gym in Dubai. From a challenging past to a near-death experience in Afghanistan, Cyrus’s journey is one of resilience and transformation. Understand how he built a thriving gym community, drawing hundreds of members each month. Key Highlights: •Cyrus’s journey to the Marines at 16 and the mental toughnes...
2024-11-111h 22
TCDD - Thinkers Creators Doers DecidersThe Ex-Soldier Who Got A Second Chance At Life | Episode 12 | The Finance 360
Cyrus Rustom fought for his life at the age of 21 after suffering a traumatic injury on the field. This ex-Royal Marine, now a fitness coach and CEO, survived everyone's worst nightmare — a brush with death. He shares his story and the valuable lessons he learned about life after coming face to face with mortality.
2024-10-1934 min
Rewrite Your Story - Personal Growth and DevelopmentA Second Chance at Life: Finding Clarity After a Near-Death Experience with Cyrus Rustom | EP 38What does it take to rebuild your life after your world has been shattered by a catastrophic accident?
Cyrus Rustom's extraordinary journey begins in the harsh deserts of Afghanistan, where a life-altering incident with a truck nearly cost him everything. This episode dives into the depths of human perseverance, revealing how Cyrus turned a moment of despair into a lifetime of purpose.
Learn how Cyrus transitioned from a severely wounded Royal Marines commando to a wildly successful entrepreneur. His transformation is a testament to the power of embracing change and the importance of setting no p...
2024-03-2442 min
Forged In The Fires Podcast with Fireman RobEpisode 276 - Forged in the Fires Guest - Cyrus Rustom
In this episode, we dive into the extraordinary life of Cyrus, a former Elite Royal Marines Commando whose journey is as inspiring as it is thrilling. Cyrus's story begins with his five years of service in the Elite Royal Marines, including a pivotal tour in Afghanistan in 2006. There, he faced a life-threatening incident that nearly cost him everything but also set the stage for an incredible comeback.
After his military service, Cyrus channeled his resilience and discipline into a flourishing career in the fitness industry. He established two successful fitness facilities in his hometown of...
2024-03-1436 min
The People of Dubai#S2 E6 Determination & motivation from an ex royal marine - Cyrus RustomWe got the privilege of meeting Cyrus who founded 'Boxica' in Dubai. Throughout the episode we dive in deep into Cyrus’ life to see why he has ended up where he has today. From entering the royal marines at a young age to a near death experience and a messy divorce with his parents Cyrus has built a resilience and determination which has contributed to his entrepreneurial success. If you’re looking for some motivation and determination this episode is for you.You can watch this episode on YouTube by searching “The Pe...
2024-02-0544 min
Kitch and Neeil. Talk, Sport & Business (TSB).Cyrus Rustom from Boxica. 19/12/23.Cyrus Rustom started in the Royal Marines at 16 and after a near death experience that nearly left him brain damaged, he turned to fitness and later business. Cyrus now runs Boxica and inspires other to improve their life and their mindset via fitness. He spoke to Kitch and Neeil about his journey and the importance of health in improving your life. https://www.instagram.com/coachcyrus/.https://boxica.ae/.Instagram: Kitch/.Instagram: Neeil/.Instagram: Producer Pranav/.Instagram: TALK 100.3/.
2023-12-1911 min
Return To AuthenticityFrom almost dead to thriving entrepreneur and dad with Cyrus Rustom | EP87Episode 87! Cyrus Rustom grew up in the UK and joined the Royal Marine Commandos as young as he possibly could - not even 16 years old! After barely surviving selection, he deploys to Afghanistan where he is severely injured in a non-combat accident that ends his military career. Life becomes an adventure of partying, booze, drugs and avoidance before Cyrus awakens to the gift that is his life and turns to a life of health, gratitude and serving others. Challenges persist, including going all-in on a new business just as the pandemic shuts down the world! Cyrus keeps punch...
2023-12-131h 23
Catalytic LeadershipFrom Trauma to Triumph: Cyrus Rustom's Journey of Resilience, Growth and LeadershipSend a textWhat if you could turn your deepest traumas into the fuel for resilience and growth? That's exactly what our guest, Cyrus Rustom, did. Growing up in the shadow of a traumatic childhood, and later facing a near-death experience in Afghanistan as an elite Royal Marine Commando, Cyrus chose to rise above adversity. This remarkable journey didn't stop there, though. It catapulted him into a successful career in the fitness industry, including working for the Royal Family in Dubai.Cyrus Rustom's story is a testament to the power of persistence. Surviving a massive...
2023-11-2750 min
Cyrus Rustom PodcastThe 5 Fat Loss Non NegotiablesIn this episode, Cyrus breaks down the step-by-step guide that he does with his clients to achieve fatloss. No BS & no fluff just the direct actions needed to lose body fat and get in shape.
2023-11-1822 min
The Simply Fit PodcastFrom Nearly Dying In Afghanistan To Becoming A Thriving Entrepreneur: Cyrus RustomIn the latest episode of the Simply Fit Podcast I have the pleasure of speaking with Cyrus Rustom.Cyrus is a former commando, entrepreneur and coach. Cyrus’ story has everything from being a part of childhood divorce, having his head crushed whilst serving in Afghanistan, all the way to founding an incredibly successful exercise studio in Dubai.Cyrus’ story is nothing short of inspirational and there is so much to take away from this conversation that we had together.In this episode you can expect to learn:How Cyrus’ near death experience completely changed...
2023-11-1651 minCyrus Rustom PodcastOvercoming Childhood Trauma: The Deep Work That Reshaped My Life's PathStory of overcoming childhood trauma and doing deep work needed to fix my life!! In this video, I open up about the scars of my past and how embracing deep work reshaped my perspective and saved my marriage. If you've faced challenges in your past and are looking for a way forward, this story might be the inspiration you need.
2023-10-3132 minCyrus Rustom PodcastThe Path to ConfidenceIn this episode, we delve into the profound impact of optimal fitness on a man's life. Discover how prioritizing your fitness journey can boost confidence, self-esteem, self-trust, and discipline, and how these benefits carry over into every aspect of your life. Don't miss this life-changing insight!
2023-10-3020 minCyrus Rustom PodcastMy Journey to Sobriety: How Quitting Alcohol Became My Ultimate TriumphIn this captivating video, I share the remarkable transformation story of how I went from drinking alcohol 5-6 days per week to quitting and changing my life forever. Discover the newfound purpose and laser focused clarity that came with my decision to quit drinking. Join me on this inspiring ride to sobriety and witness the power of positive change!
2023-10-2318 minCyrus Rustom PodcastFat, Sick & DepressedIn this eye-opening video, I delve deep into how humans have evolved over millions of years and the shocking consequences of the mismatch between our ancestral blueprint and today's comfort seeking society. Discover the secrets to human health and happiness by understanding this evolutionary mismatch.
2023-10-2231 minCyrus Rustom PodcastTop 5 Books to Earn More Money (Bonus Included)In this video, I give you my top 5 books for financial success and wealth-building and I've got a surprise 6th book that's an absolute game-changer! Whether you're an aspiring Entrepreneur or simply looking to boost your income, these books are seriously worth the time invested. 📚 Here's a quick preview of what you'll learn: The essential principles of wealth-building from renowned authors. Gain massive inspiration from the life stories of these titans. Actionable tips and strategies to increase your earnings. How to apply these lessons to your life for real-world results.
2023-10-2116 minCyrus Rustom PodcastSurviving Afghanistan War: 3 Life-Changing Lessons Revealed!In this compelling video, I share my incredible journey of surviving Afghanistan during the war and the profound lessons I discovered during my 8-week hospital stay. 🏥 🌟 Lesson 1: Stop Feeling Sorry for Myself🌟 Lesson 2: Embracing Life Without Regret🌟 Lesson 3: Life is a Game, Solve the Challenges to Level up Join me as I recount my experiences and the transformation that occurred. You won't want to miss this inspiring story of resilience and growth! 🔔 Don't forget to subscribe for more life-changing content and hit that like button if you...
2023-10-2026 minCyrus Rustom PodcastBreaking Bad Habits, Building Self-DisciplineEpisode 02 is all about how I fell into bad habits after leaving the military and had to build real discipline off my own back in civilian life. I am naturally not disciplined and my story is proof anyone can build discipline and achieve success.
Please comment or message me directly on Instagram with your own struggles building self discipline!
Connect with me: https://www.instagram.com/coachcyrus/
2023-10-1941 min
Around The Emirates with Sara MousaAround The Emirates With Sara Mousa - Episode 68Who is Cyrus Rustom?As Co-founder of Boxica, a world-class fitness centre in Dubai, Cyrus is an entrepreneur who has paved the way for business in fitness. Hear all about how he began his journey in fitness, why he poured his heart and soul into the company, and his message for you!
2023-10-1515 min
Working Under PleasureEp 37, How My Parents Divorce, at 12 Saved My Life With Serial Entrepreneur, & Former Commando, Cyrus RustomWelcome to todays episode my loves! Today I have Serial Entrepreneur, Afghanistan Commando survivor, & Coach Cyrus Rustom.
In todays episode we talk all about how Cyrus' life transformed when his parents split from the age of 12, leaving him not having a relationship with his mum for the next 20 years, through to how he nearly died in Afghanistan. And how these experiences have had such a profound effect in his own marriage, business, and how he is as a father to his son.
If you are going through a tough...
2023-10-0535 min
Label Free: ”To live your best life, live label free.”Surviving a Life-Threatening Injury: Cyrus Rustom’s Incredible ComebackIn this episode of Label Free Podcast, host Deanna Radulescu interviews Cyrus Rustom, a personal trainer, former Royal Marine Commander, and founder of Dubai's top fitness studio, Boxica. Tune in as they discuss Cyrus's journey, the power of mindset, and the impact of technology on businesses. Discover how Cyrus overcame challenges and built a successful online community. Don't miss out on this inspiring conversation! To learn more about Cyrus or to connect with him, head to the links ⬇️:
https://boxica.ae
https://www.instagram.com/coachcyrus/
00:05:27 Perspective changes everything.
00:09:11 Building a welcoming fitn...
2023-09-1523 min
Taking Care of BusinessWhat is the common success factor between the business of fitness and real estate?On this week’s episode of Taking Care of Business, join COO; Carl Allsopp as he discovers the common denominator to success between business and fitness with the Co-founder of Boxica; Cyrus Rustom. Tune in to hear all about the business of fitness, what it takes to be successful in business, and the four commando principles! Hosted on Acast. See acast.com/privacy for more information.
2023-09-1554 min
Cyrus Rustom PodcastHow I Built Two Million Dollar Fitness BusinessesIn episode 01 of the Cyrus Rustom show I give you my 6 non-negotiable pillars of success to starting a brick and mortar fitness business. It’s one of the ways I used to grow my income from $1500 to $35,000 in 10 years. If you want to be a fitness entrepreneur the information I share on this show will help you immensely. Stay connected with me! https://www.instagram.com/coachcyrus/
2023-09-1133 min
The LiveHealthy PodcastBoxica’s Cyrus Rustom knows in a gym, community is everythingCyrus Rustom joined the elite Royal Marines Commandos when he was just 16, spending five years in service that included a tour in Afghanistan. He opened his first gym in Dubai back in 2013 and traveled to Europe and the US doing research for his second project. Despite opening in 2020, in the thick of the pandemic, three years on Boxica in Dubai Studio City has built a thriving community of 500 members and expanded...
2023-04-2636 min
The Smashi Business ShowCyrus Rustom, Co-Founder of BoxicaToday we're joined by Cyrus Rustom, the co-founder of Boxica. A fitness and wellness center that opened up during the height of the pandemic, placing as much focus on mental health as physical.Topics:- The Story Of Boxica- Dubai's Fitness & Wellness Market- Boxica's Future Plans
2023-01-0645 min
In HindsightEpisode 11 - The Body Fat Special - Cyrus RustomIn this episode of the WarriorU Podcast Bram talks to his old mate Cyrus Rustom. Cyrus developed a love for fitness as a British, Royal Marine Commando. After a tour of Afghanistan he left the Royal Navy and spent a few years training as a Muay Thai fighter in Thailand. Cyrus moved to Dubai and opened Crossfit Sands, he has ran legendary fat loss camps and is the personal trainer to the Dubai Royal Family. Cyrus' passion is managing body composition, and in particular helping men to reduce their body fat to below 10% and teaching them habits to keep...
2018-11-1840 min