Shows
Cut The Tie | Own Your Success“Your 9 to 5 Will Never Make You Wealthy”—Sherman Merricks on Building Real FreedomCut The Tie Podcast with Sherman MerricksHow do you go from college dropout to multiple seven-figure businesses—with no roadmap and no excuses? In this episode of Cut The Tie, Thomas Helfrich sits down with Sherman Merricks, founder of Dynasty CrossFit and co-owner of the LASSO Framework, to talk about ownership—of your time, your choices, and your outcome.Sherman gets real about the moment he realized he was stuck—not because of the job or the system, but because he lacked a plan. He didn’t wait for the perfect opportunity—he created...2025-07-1128 min
Athletes to Entrepreneurs: The Alumni JourneyFormer College Basketball Player & Gym Owner, To Co-Founder of LASSO Framework | Sherman MerricksIn this episode of Athletes to Entrepreneurs, Rob Finkelstein sits down with Sherman Merricks—a former college basketball player who made an incredible transition from gym owner to Co-Founder of LASSO Framework, a game-changing agency helping fitness businesses master marketing and sales.---Rob and Sherman dive into the athlete transition experience—from navigating life after the final whistle to using the discipline learned in sports to build a sustainable business. Sherman shares how the lack of formal support after college inspired him to forge his own path, and how...2025-06-2536 min
Hausfeld Perspectives - PodcastsThe Collective Cast - Episode 22 - What does the Merricks settlement really mean for the future of UK collective proceedings?In the wake of extensive commentary on the Merricks settlement judgment, this episode of Hausfeld’s #CollectiveCast offers listeners a rare opportunity to step back from the headlines and gain a balanced perspective on a landmark case that has puts its stamp on the UK’s collective action regime. Michael Zymler talks to Luke Streatfeild and Daniel Hunt - both closely involved in this field – to unpack not only the Competition Appeal Tribunal’s (CAT) judgment approving the settlement, but also the broader implications for future cases, funding dynamics and class member protections. With a thoughtful discussion on the Tr...2025-06-0928 min
Gym Marketing Made SimpleFinancial Framework for Paying Off Debt and Growing Profit with Billy Hofacker.Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.Episode HighlightIn this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt...2025-04-1432 minGym Marketing Made SimpleThe Biggest Marketing Mistake Gym Owners Make (And How to Fix It).Too many gym owners waste time trying to be “unique” when they really need a solid, repeatable marketing system. Without the right foundation, even the best-paid marketing strategies won’t work.Welcome to the Gym Marketing Made Simple Podcast!This is your go-to resource for strategies that help boutique fitness gyms grow and thrive. You're in the right place if you’re looking for practical insights to attract more clients and increase revenue.Episode Summary:In this episode, Josh Martin joins Blake Ruff and Sherman Merricks...2025-02-1035 minGym Marketing Made SimpleRaising the Bar: Creating Value and Charging What Your Gym is Worth.Standing out in a crowded fitness market can be challenging, but it’s not impossible. What separates thriving gyms from struggling ones? It’s all about having the right strategy and foundation.
Welcome to Gym Marketing Made Simple, where you’ll find actionable marketing insights tailored to boutique fitness gyms.
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In this episode, Tommy Allen joins Sherman Merricks to discuss the marketing challenges gym owners face today. They explore why paid social media advertising is essential in a saturated market and how gyms can differentiate themsel...2025-02-0328 minGym Marketing Made SimpleHow FEM Fit Doubled Its Revenue in Six Months with Consistent Marketing.What does it take to turn a small-town gym into a thriving hub for women’s fitness?
This episode reveals the strategies that helped FEM Fit double its revenue in just six months while building a loyal community of over 200 members.
Welcome to Gym Marketing Made Simple.
The go-to podcast for practical insights and strategies boutique gyms need to thrive. Learn how to attract clients, increase revenue, and build sustainable success with actionable tips tailored for gym owners.
In this episode, we’re j...2025-01-2732 minGym Marketing Made SimpleMastering Gym Tours: How to Convert Clients with Confidence and Strategy.First impressions set the tone for success—are your gym tours converting potential clients into long-term members?
Welcome to the Gym Marketing Made Simple Podcast. Your go-to resource for practical strategies and insights to help boutique fitness gyms thrive.
In this episode, we’re diving into the art of conducting professional gym tours and intro sessions that leave a lasting impression and drive client engagement.
This episode focuses on optimizing gym tours to create better client experiences and boost conversion rates. Learn how to buil...2025-01-2020 min
Drop the ActAmy Merricks: The Secret to Winning on and off the PitchIn this episode of Drop the Act, host Chris Key sits down with Amy Merricks, Head Coach of Birmingham City FC Women’s, to explore her leadership journey, her passion for changing the perception of women in football, and her approach to developing high-performance teams. Amy shares her insights on building leaders, maintaining engagement throughout a season, and the realities of being a minority in leadership roles. The conversation delves into the art of tough love, personal growth, and the power of believing in oneself. Key Highlights: Building a Team of Leaders, Not Followers: Amy’s ap...2025-01-1659 minGym Marketing Made SimpleHow Discover Strength Built a Fitness Franchise on Specialization and Service.What makes a fitness brand stand out in a crowded industry?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Luke Carlson from Discover Strength shares the strategies that have helped his brand grow from a single studio to 1,011 franchise locations, which it intends to reach 250 by 2035.
Discover Strength stands out through its focus on time-efficient, evidence-based strength training. It offers a specialized service without cardio or nutrition...2024-12-2334 minGym Marketing Made SimpleFrom Boot Camp to Functional Training: Chris Auster’s Journey to Gym Success.How Does Rebranding Shape Gym Success?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym.
Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in...2024-12-0927 min
Counsel Culture: The Business of Law PodcastCounsel Culture - Merricks v. Mastercard, Elite Firms, Misuse of Client AccountsThis week’s episode of Counsel Culture is now live!In the episode, Meg is joined by Byfield Associate Director Liam McCafferty to discuss the PR faux pas in the settlement of the Merricks v. Mastercard case, the latest SRA fine against a former Armstrong Teasdale partner over the transfer of £14 million to third parties via client accounts, and what constitutes an elite law firm (using the Financial Times' big read on Slaughter and May, and Law.com International's A-List).Thank you for Listening!2024-12-0635 minGym Marketing Made SimpleHow CrossFit Newtown Boosted Leads and Memberships with Smart Marketing.What does it take to evolve and thrive in the ever-changing fitness industry?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Matt Giordano from CrossFit Newtown joins us to share his 30 years of expertise in the fitness world, including 15 years as a CrossFit affiliate.
Matt opens up about the pivotal decisions that helped his gym grow, from adapting to the challenges of COVID-19 to transitioning into a p...2024-12-0230 minGym Marketing Made SimpleWhy Booking Appointments Fast Is Key to Gym Lead Success.What's the secret to turning leads into loyal members in a boutique fitness gym?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we discuss how to maximize lead conversion, focusing on essential tactics that increase your chances of success.
Lead conversion can make or break a gym’s growth. The quicker you respond to leads, the better your chances of turning them into paying members. We break...2024-11-1815 minGym Marketing Made SimpleHow CrossFit PMI Doubled Membership with Targeted Marketing with Michael Fitzpatrick.Is your gym's marketing strategy driving growth or spinning its wheels?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Michael Fitzpatrick, owner of CrossFit PMI in Limerick, Ireland, shares his insights and experiences on reshaping gym marketing for true impact.
Michael discusses his journey from ineffective strategies, like the six-week challenge that led to high turnover, to finding sustainable growth through strategic marketing. He describes how post-COVID c...2024-11-1134 minGym Marketing Made SimpleWhy Focusing on Value Over Price Attracts the Right Clients.Are you leading with value or just price?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today, we’re diving into an often-overlooked approach in gym marketing: showcasing the real value behind what you offer. Too often, gyms reveal prices early on without first helping potential clients see the unique benefits and support they’ll receive—things like nutrition counseling, personalized guidance, and success-oriented programs.
This discussion underscores the importance of helpi...2024-11-0421 minGym Marketing Made SimpleHow to Create Clear Gym Offers That Drive Long-Term Client Engagement.What makes a gym offer genuinely effective?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Blake and Sherman break down the key elements of creating gym offers that attract the right clients without relying on free trials or giveaways. Instead of short-term solutions, they emphasize structured programs like a three-month commitment, which fosters long-term relationships.
They also dive into the importance of keeping offers clear and focused...2024-10-2817 minGym Marketing Made SimpleHow AI and Tech Are Transforming Gym Growth with Dan Uyemura from Push Press.Is your gym ready for the next generation of technology-driven growth?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today's episode, we’re diving into the exciting future of gym operations with Dan Uyemura from Push Press, where he explores the evolution of gym software, how AI shapes productivity, and the importance of keeping the customer at the center of every decision.
Dan walks us through how technology empowers gym...2024-10-1436 min
America's Healthiest CityKelly del Campo Merricks from the Sheltering Arms FoundationHow does one transition from aspiring to be a medical professional to leading a mission to make Richmond the healthiest city in America? Kelly del Campo Merricks, Vice President of Philanthropy at the Sheltering Arms Foundation, shares her captivating journey and what drives her to make a difference. Kelly's story unfolds from moving to Richmond for medical school, only to find her true calling in the nonprofit sector, where she's reshaped philanthropy for over three decades. Her intrinsic motivation and commitment to fostering community collaboration are at the heart of her work, promising a future where Richmond thrives with...2024-10-0330 minGym Marketing Made SimpleGym Marketing Evaluation: A Simple Test to Improve Your Strategy.Is your gym’s marketing strategy working for you, or is it holding you back?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we're talking about a free marketing assessment designed specifically for gym owners. This quick, 5 to 10-minute assessment scores your current marketing and sales efforts, offering a clear picture of where your strengths lie and where there’s room for growth.
The best part? It’s unbia...2024-09-3011 minGym Marketing Made SimpleHow to Balance Ad Costs and Conversions for Boutique Gyms with Tommy Allen.Is your gym’s marketing hitting the right balance between cost and conversions?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this week’s episode, we dive deep into the challenges and strategies surrounding boutique gym marketing.
Joined by Tommy Allen, we discuss balancing targeting a specific audience while keeping your appeal broad enough to avoid high-cost, low-conversion leads. We break down the math behind lead generation—aiming for $13-$18 p...2024-09-1634 minGym Marketing Made SimpleHow Paid Ads Can Boost Your Gym's Long-Term Growth with Tommy Allen.Are Paid Ads Worth the Investment for Your Gym?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we’re diving into the real impact of paid advertising on gym growth and whether it's worth the investment. Tommy Allen joins us to show how a gym using Lasso went from $19k to $47k in revenue over two years by leveraging paid ads. While paid ads target colder traffic, they provide more predictable reve...2024-09-0935 minGym Marketing Made SimpleMastering Objection Handling and Using Testimonials to Boost Gym Sales.What if you could make sales easier just by being better prepared?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, Sherman explains how mastering the art of handling objections and leveraging testimonials can significantly smooth your sales process.
By addressing common concerns like schedules and budgets before mentioning the price, you can guide potential clients with confidence and clarity. Sherman also shares practical tips on role-playing objection...2024-09-0223 minGym Marketing Made SimpleHow Simplifying Your Sales Strategy Can Boost Your Boutique Gym's Success.Is Offering Too Many Options Confusing Your Clients?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today’s episode discusses why offering too many choices might hurt your sales. We’ll explain how presenting a clear and concise sales strategy, starting with a premium service like personal training or nutrition coaching, can make all the difference.
By offering a simple, straightforward group class option as a follow-up, you help clients conf...2024-08-2623 minGym Marketing Made SimpleWhy Persistent Lead Follow-Up is Key to Growing Your Gym?How much business are you leaving on the table by not following up?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we focus on the vital role of lead nurturing and consistent follow-up in the fitness industry. We explain why immediate responses and a structured approach to handling leads are essential in building trust and driving conversions.
Hiring virtual assistants to manage these tasks can greatly enhance...2024-08-1928 min
Line of CreditPhilip KingThis episode, your host Adrian Redlich speaks with Philip King, Chief Investment Officer - Long Short Equities, Regal Funds Management www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a...2024-08-1531 minGym Marketing Made SimpleCracking the Code of Sales Psychology in Fitness.Are you curious how understanding sales psychology can transform your fitness business?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, the focus is on the critical role of sales psychology in the fitness industry. One key aspect that I explore is how addressing clients' fears and concerns can lead to better decision-making regarding their health and fitness journeys. Additionally, I delve into the importance of shifting your mindset to overcome apprehensions about co...2024-08-1227 minGym Marketing Made SimpleThe Power of Personal Touch in Gym Management with Mark Fisher.Have you ever wondered how a personal touch could revolutionize your gym's client retention and growth?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we delve into the crucial role of personal touch in small group classes and one-on-one training. Join us as we discuss the operational challenges of maintaining high-touch customer service as gyms expand and the strategies for overcoming these hurdles.
Our guest, Mark Fisher, s...2024-07-2951 minGym Marketing Made SimpleFrom Struggling to Thriving: Proven Strategies for Gym Success with Josh Martin.Is Your Gym Struggling to Keep Clients? Here’s How to Fix It!
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today’s episode, we have Josh Martin as our guest, sharing insights on common challenges gym owners face, such as lack of systemization, poor coaching, and client retention issues.
We discuss effective strategies to overcome these hurdles, including implementing systems for onboarding clients and conducting sales conversations, providing effe...2024-07-2245 minGym Marketing Made SimpleBuilding Emotional Connections and Active Listening in Sales.Are You Truly Listening to Your Clients?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In this episode, we focus on the powerful impact of understanding clients' problems and building emotional connections to boost sales. We discuss how personalized conversations, trust-building, and active listening can improve your sales approach.
They also share insights on the importance of follow-up for gathering feedback and the limitations of relying solely on AI for s...2024-07-1531 minGym Marketing Made SimpleMaximize Your Gym's Potential with Effective Marketing and Sales Strategies.Are You Ready to Transform Your Gym's Marketing and Sales Strategies?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
This episode will discuss essential strategies for generating quality leads, enhancing sales and marketing efforts, and scaling fitness businesses. We emphasize the importance of understanding your niche, tailoring your marketing efforts, and hiring professionals to manage Facebook ad campaigns. We also highlight the significance of retaining members, using high-quality images to attract leads, and setting realistic...2024-06-2632 minGym Marketing Made SimpleWhy Paid Marketing is Crucial for Boutique Fitness Gyms.Are you facing challenges in growing your fitness gym and retaining members?
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
In today's episode, Blake Ruff and Sherman Merricks emphasize the importance of paid marketing for boutique fitness gyms to reach a wider audience and increase revenue. They discuss the challenges of growing a fitness franchise, including pre-selling and controlling churn.
They stress the value of mentorship in providing systems and...2024-06-2424 minGym Marketing Made SimpleHow Strategic Hiring Drives Success in Boutique Fitness Gyms with Brian Alexander.Get ready to discover the secret to gym success: hiring the right people." Welcome to another episode of the Gym Marketing Made Simple Podcast, your essential guide to the strategies that help boutique fitness gyms succeed.
In this episode, we dive into the critical role of hiring the right people for your gym's success. We emphasize the need for a scientific approach to identify the best candidates and underscore the value of validated behavioral assessments.
Brian Alexander brings his expertise to the discussion, highlighting the importance of self-awareness in l...2024-06-1735 min
The HAPPY HEALTHY STRONG PODCASTEpisode 104: Can Budgeting and Planning Help You Pay Off $200K in Debt with Sherman Merricks.Have you ever wondered how to achieve financial freedom while managing debt and planning for your future?
Welcome to another episode of Happy Healthy Strong Podcast, your ultimate resource for athletic performance and coaching, brought to you by your host, Adam Lane!
In today's episode, Sherman Merricks shares his personal experiences and insights on managing debt, financial planning, and finding financial freedom. They emphasize the importance of budgeting, saving, and investing and highlight the impact of financial stress on family life.
They also discuss...2024-06-1646 minGym Marketing Made SimpleHow Micro Gyms Stand Out with Unique Coaching Experiences with Robert Schwartz.Welcome to the Gym Marketing Made Simple podcast, your essential guide to the strategies that help boutique fitness gyms succeed. In today's episode, Robert Schwartz joins us to discuss a crucial topic for fitness entrepreneurs: the significance of coaching in the fitness industry.
The conversation centers around the essential role of coaching, emphasizing the need for personalized attention and value-based pricing. We explore how effective coaching can help clients overcome objections and make fitness a sustainable habit. Additionally, we highlight the unique coaching experiences micro gyms offer, which set them apart in a competitive...2024-06-0333 min
Listening With Leaders200 - The Impact of Personal Experiences on Leadership with Global Network for Zero's Sarah MerricksYour host, Doug Noll, talks with the Chief Strategy Officer of Global Network for Zero, Sarah Merricks. Sarah shared her journey, detailing her role in the company and the importance of net zero certification. With a background in decarbonizing buildings, Sarah and her team at Global Network for Zero provide certifications that serve as a stamp of sustainability, helping to combat greenwashing and ensure companies are genuinely contributing to emission reductions.To learn more about Sarah's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want...2024-05-2827 minGym Marketing Made SimpleBoost Your Gym's Revenue: Proven Marketing Strategies with David Rubin.Welcome to the Gym Marketing Made Simple Podcast!
In today's episode, Blake and Sherman share their expertise in done-for-you marketing and sales strategies, emphasizing the importance of personal finance and debt-free living.
We are joined by David Rubin, a gym owner in Durham, North Carolina, who discusses the evolution of his business from a CrossFit affiliate to a personal training-focused one-on-one service. He emphasizes the value of helping others, making the most of personal finance, and creating a legacy for oneself and one's family.
Th...2024-05-2735 minGym Marketing Made SimpleMastering the Marketing-Operations Balance in the Fitness Industry ft. Isaac Almeida.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.
Today, we delve into the dynamic relationship between marketing and operations within the fitness industry with our guest, Isaac Almeida.
In our discussion, we highlight the critical balance between marketing and operations, emphasizing the need for adaptability in the face of industry changes. We will discuss invaluable experience in sales, underlining the importance of lead nurturing and the pursuit of quality leads.
T...2024-05-2032 minGym Marketing Made SimpleThe Key to Growing a Fitness Gym: Marketing and Client Relationships with Thomas Conway.Welcome to the Gym Marketing Made Simple podcast, where we explore the strategies that boutique fitness gyms need to thrive. Today's episode discusses leveraging done-for-you marketing and sales techniques to boost lead generation and revenue growth without breaking the bank.
In this insightful discussion, our guest, Thomas Conway of Project 13, joins us to explore the power of effective marketing and building strong client relationships. Thomas shares valuable insights into his approach to marketing, emphasizing the importance of identifying the right target market and creating a brand vibe that resonates with them.
2024-05-1347 minGym Marketing Made SimpleBoost Your Gym Business: Mastering Sales Strategies for Fitness Success.Welcome to another episode of Gym Marketing Made Simple! Today's episode delves into effective sales strategies for boutique fitness gyms.
Throughout our conversation, we explore the key components of understanding the sales process, overcoming objections, and training staff in sales techniques. We emphasize the significance of pre-qualifying clients through discovery calls and discuss innovative strategies for generating leads and setting realistic expectations.
Furthermore, we spotlight the advantages of CRM systems in effectively managing leads and sales pipelines. Join us as we uncover actionable insights to enhance sales conversions and dr...2024-05-0634 min
Line of CreditHarry MoffittThis episode, your host Adrian Redlich speaks with Harry Moffitt, Managing Director at Stotan Group & APAC Director at the Mission Critical Team Institute. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past pe...2024-04-2448 minGym Marketing Made SimpleFitness Evolution: The Oak Strength Journey and Marketing Mastery with Adam Lane.Welcome to another episode of Gym Marketing Made Simple!
Today, we are excited to chat with Adam Lane, the founder of Oak Performance and Oak Strength. In 2012, Adam and his wife started building their fitness empire in Northern Illinois.
Adam's passion for athletics and helping others led him to establish Oak Strength and Oak Performance, which have grown significantly. They have relocated their gym to a new location and expanded their offerings to include specialized youth athlete training programs.
Throughout our conversation, Adam shares inv...2024-04-2234 minGym Marketing Made SimpleUltimate Gym Marketing Secrets: How to Consistently Generate Leads with Facebook Ads for Your CrossFit Gym!Welcome to another episode of Gym Marketing Made Simple! Today, we're joined by Tommy Allen, District H Strength and Fitness co-owner in Houston, Texas. Tommy shares insights into the critical role of consistent lead generation in business planning and growth.
Throughout our conversation, Tommy emphasizes the effectiveness of their current marketing strategy and the importance of avoiding unnecessary changes. He dives into how they've amplified business growth through semi-private training, offering valuable lessons for gym owners looking to scale their operations.
One key aspect Tommy highlights is the significance...2024-04-1531 minGym Marketing Made SimpleNavigating the Waters of Gym Business Advertising: Beyond Immediate Revenue.Welcome to another episode of Gym Marketing Made Simple! Today, we're diving deep into the world of marketing analytics and its vital role in determining the success of your marketing campaigns.
We'll guide you through understanding the importance of tracking data effectively before partnering with a marketing agency, ensuring you're equipped with the right knowledge to make informed decisions.
Join us as we explore how advertisements play a key role in planting the seed for potential customer purchases and why maintaining consistent daily content and photos on your business...2024-04-0129 minGym Marketing Made SimpleBreaking Barriers: Women Gym Owners in a Male-Dominated IndustryWelcome to another engaging episode of Gym Marketing Made Simple! In today's episode, Mikilah Spear shares her inspiring journey as a gym owner in California, showcasing her remarkable success achieved through innovative marketing strategies.
Mikilah's story begins with a personal need she identified during her pregnancy – a lack of support and tailored fitness programs for expecting mothers. Fueled by her own experience, she took the initiative to start a mommy fit class, which eventually evolved into a thriving business despite the challenges posed by the COVID-19 pandemic.
As the fo...2024-03-2534 minGym Marketing Made SimpleWhy Ad Space and Lead Nurture for Your Gym Business is Important.Welcome to another engaging episode of Gym Marketing Made Simple! In today's episode, we delve deep into the competitive fitness industry and explore the essential strategies for standing out and attracting new members to your gym.
In today's landscape, having a state-of-the-art facility and top-notch equipment is not enough. Effective marketing strategies have become indispensable to reaching your target audience and ensuring the success of your gym.
We start by highlighting the challenge of attracting high-quality leads for gyms. Even with excellent copywriting, a perfect conversion rate is not...2024-03-1835 minGym Marketing Made SimpleNavigating Through the Gym Industry with Mark Fisher.Welcome to another engaging episode of Gym Marketing Made Simple! I'm thrilled to introduce our special guest, Mark Fisher.
Mark Fisher is not your average entrepreneur; he's an international speaker, consultant, and visionary in the fitness industry. Beyond his professional endeavors, Mark is renowned for his unique talent—playing with puppies, though he admits it's yet to become a lucrative skill.
Mark Fisher shares insights from years of empowering gym owners worldwide in this episode. His approach to branding and marketing transcends conventional strategies. Mark believes in the inherent gr...2024-03-1142 minGym Marketing Made SimpleWhy Gym Owners Should Prioritize Member Relationships with Beth Berkey.Welcome to another engaging episode of Gym Marketing Made Simple! I'm excited to welcome our special guest, Beth Berkley, Business Development Manager at MADabolic.
MADabolic stands as the industry leader in barbell-free strength and conditioning, and Beth's role plays a pivotal part in the company's expansive growth and operational excellence.
In today's episode, we dive deep into the realm of digital marketing strategies tailored specifically for boutique fitness gyms. With Beth's extensive experience and expertise in business development, we explore innovative approaches, practical techniques, and critical insights to help...2024-03-0431 minGym Marketing Made SimpleEmbracing Feedback and Choosing What Matters with Nick Reyes.Welcome to another insightful episode of Gym Marketing Made Simple! In today's episode, we have the pleasure of hosting Nick Reyes, the Chief Revenue Officer of Push Press.
Join us as Nick shares valuable insights into how Push Press handles negative customer feedback, emphasizing the significance of accountability and continuous improvement. He also distinguishes between requests from the ideal customer profile (ICP) and external requests, such as those from fencing studios using Push Press.
Nick advocates for gym owners to concentrate on addressing specific challenges for their ICP rather t...2024-02-2639 minGym Marketing Made SimpleA Gym Owner's Guide to Managing a Sport and Performance Gym.Welcome to another episode of Gym Marketing Made Simple! Today, we're honoured to host Mark Danko, Project Manager, Marketing Director, and CrossFit Future and Future Gymnastics co-owner.
From a single gym in 2011 to four by 2019 (three CrossFit and one gymnastics), Mark's journey is one of remarkable expansion.
Initially a corporate engineer, Mark balanced his job with building his gyms during early mornings and evenings. In 2019, he left his corporate career behind to become a full-time gym owner.
5:28 Gymnastics length of engagement and lifetime value.2024-02-1930 minGym Marketing Made SimpleThe Crucial Role of a Strong Team for CrossFit Gym Success with Adam Neiffer.Welcome to another episode of Gym Marketing Made Simple! Adam Nieffer, Owner and Head Coach at CrossFit Fort Vancouver, is our guest for today's discussion.
Adam Nieffer takes us on a journey through the evolution of CrossFit Fort Vancouver, from its humble beginnings in a small space to its expansion into a larger facility to accommodate growth. He shares insights into the challenges and triumphs encountered during their 15-year journey as a CrossFit gym owner.
Throughout the episode, Adam emphasizes the importance of caring for people and serving them...2024-02-1232 min
The Reluctant Theologian PodcastEp. 141 Personal Identity and Life After Death with Trenton MerricksToday we sit down with Trenton Merricks to discuss personal identity over time and life after death.
Credits
Host: R.T. Mullins (PhD, University of St Andrews) is a lecturer and researcher at the University of Lucerne, and a visiting professor of philosophy at Palm Beach Atlantic University.
Guest: Trenton Merricks (PhD, University of Notre Dame) is a professor of philosophy the University of Virginia.
Editing: Drew Mercantini
Music by Rockandmetal_domination – Raising-questions.
rtmullins.com
Support the Show:
https://www.patreon.com/user?u=66431474...2024-02-0732 minGym Marketing Made SimpleThe Power of Podcasting for Gym Owners with Scott Rammage.Welcome back to another enlightening episode of Gym Marketing Made Simple! In today's discussion, we're diving into "Building Community Strength: The Power of Podcasting for Gym Owners" with Scott Rammage.
Discover how leveraging podcasts can provide valuable insights into fitness trends, nutritional advice, and workout tips, positioning you as an authority in the industry. Moreover, learn how podcasts offer a platform to spotlight member achievements and create a positive narrative that resonates within the community.
Remember, podcasts require commitment and budget planning, but the rewards are well worth it. ...2024-02-0536 minGym Marketing Made SimpleBuilding A Thriving Gym Business with 200 Members.Welcome back to another enlightening episode of Gym Marketing Made Simple! I'm thrilled to have Jeff Binek back on the show.
In today's discussion, we delve into the world of outsourcing marketing tasks for boutique fitness gyms, unravel the secrets behind successful marketing strategies tailored for gyms boasting over 200 members, and explore innovative approaches for enhancing the marketing game of fitness businesses.
00:01 Outsourcing marketing tasks for a boutique fitness gym.
1:20 Marketing strategies for gyms with over 200 members.
6:46 The emotional impact of losing clients in a gym...2024-01-2933 minGym Marketing Made SimpleJeff Binek On Business growth and challenges.Welcome back to Gym Marketing Made Simple! In today's episode, the incredible Jeff Binek from Ohio shares his inspiring journey with his CrossFit gym. Jeff's dedication in a garage led to a 10,000-square-foot space and a second location.
Despite setbacks like the COVID-19 shutdown, he emphasizes community, personal growth, and hands-on involvement in business development.
00:01 Business growth and challenges in the fitness industry.
4:32 Simplifying staff training and onboarding in a gym.
7:56 The benefits of charging for personal training sessions.
11:22 Hiring staff with a focu...2024-01-2231 min
Line of CreditAndrew NattaThis episode, your host Adrian Redlich speaks with Andrew Natta, Managing Director of OMSB and Managing Director of Kimberley Marine Support Base www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is...2024-01-1836 minGym Marketing Made SimpleScott Rammage, owner of Media Machine, HireVP, and Brotherhood of Fatherhood.Episode 8 | Gym Marketing Made Simple Podcast
Welcome to another thrilling episode of Gym Marketing Made Simple! In today's edition, we're joined by special guest Scott Rammage, delving into sales strategies and personal branding within the fitness industry while emphasizing the crucial role of emotional return on investment (ROI) in business decisions and providing insights on how gym owners can find the ideal virtual assistant through a science-backed approach that aligns the VA's skills with the owner's unique business needs.
00:01 Sales strategies and personal branding in the fitness industry
2024-01-1540 min
The Mike Ames Recruitment ShowLessons from exiting an 8 figure recruitment business with Wendy MerricksEvery now and then you meet somebody who achieves great things but think themselves ordinary. Wendy Merricks is one such person. This is her story. A story that just culminated in the successful sale of her business to an investment company. Wendy has more recruitment experience than anybody I know, including me! She worked for Software Knowledge, my first Recruitment company, in the 90s and was not only a brilliant recruiter and businesswoman but was also great fun too. After the sale of SK to Modis she left to...2024-01-1248 minThe Mike Ames Recruitment ShowLessons from exiting an 8 figure recruitment business with Wendy MerricksEvery now and then you meet somebody who achieves great things but think themselves ordinary. Wendy Merricks is one such person. This is her story. A story that just culminated in the successful sale of her business to an investment company. Wendy has more recruitment experience than anybody I know, including me! She worked for Software Knowledge, my first Recruitment company, in the 90s and was not only a brilliant recruiter and businesswoman but was also great fun too. After the sale of SK to Modis she left to...2024-01-1248 min
Asbury Seminary Kentucky ChapelPeter’s Epiphany - with Rev. Dr. D. Merricks"Peter’s Epiphany" with Rev. Dr. D. Merricks, presented by Asbury Seminary Kentucky Chapel, recorded on Wednesday, January 10, 2024 at Asbury Theological Seminary's Kentucky campus2024-01-1019 minGym Marketing Made SimpleStu Brauer, the Owner of WTF Gym Talk.Episode 7 | Stu & Lasso
Welcome to another exciting episode of Gym Marketing Made Simple! In today's instalment, we have a special guest, Stu Brauer, the Owner of WTF Gym Talk.
For those unfamiliar, Stu has been an integral part of the fitness community for a considerable time, having previously ventured into franchises and delving into various other exciting endeavours, including the WTF podcast and business coaching.
Join us as we dive deep into Stu's journey, exploring his experiences and insights in the dynamic world of gym marketing and b...2024-01-0843 minGym Marketing Made SimpleConsultEpisode 6 | Consult
Welcome to another engaging episode of Gym Marketing Made Simple! Our special guest, Rob Schwartz, the dynamic owner of All Fit Orlando, joins us for an insightful discussion on the intricacies of fitness consultations and the art of fostering human-to-human connections in gym marketing.
Rob underscores the significance of maintaining a human-centric approach throughout fitness consultations in this episode. He shares valuable perspectives on removing detached pricing sheets, emphasizing the potential pitfalls of leading clients into analysis paralysis. Instead, Rob advocates for solving clients' problems through personalized...2024-01-0128 minGym Marketing Made SimpleAll for Success with Robert Schwartz of All Fit OrlandoEpisode 5 | Gym Marketing Made Simple Podcast
Welcome to another exciting episode of the Gym Marketing Made Simple podcast! If you're a boutique fitness gym owner looking to skyrocket your lead flow and revenue without breaking the bank, you're in the right place.
In this episode, your dynamic hosts, Blake, and Sherman Merritt, are joined by a special guest, the energetic and successful Robert from All Fit Orlando. Robert is not just a gym owner; he's a marketing maestro and here to spill the beans on the tried-and-true marketing and...2023-12-2529 minGym Marketing Made SimpleWhy you should be marketing! | Episode 04Welcome to another episode of the "Gym Marketing Made Simple" podcast. Our podcast is your ultimate resource for learning about marketing and sales strategies explicitly tailored for boutique fitness gyms.
In today's episode, we'll share insights on "Done For You" marketing and sales strategies that have produced remarkable results for boutique fitness gyms. Our objective is to guide you in improving the quality of your lead flow and skyrocketing your revenue. If marketing isn't your forte, our golden rule is that you don't have to be a professional marketer. Instead, you can leverage the e...2023-12-1820 minGym Marketing Made SimpleFern and Lasso | Episode 03Welcome to the Gym Marketing Made Simple Podcast, where we unravel the secrets of marketing and sales tailored for boutique fitness gyms. Join your hosts, Blake Ruff and Sherman Merritt, as they dig into proven strategies to elevate your gym's lead flow and boost revenue. Say goodbye to the DIY marketing struggles and let the experts at Lasto handle it for you.
In today's episode, we're thrilled to have a special guest, a true CrossFit aficionado and co-owner of Best Hour of Your Day - Jason Fernandez. With 14 years of affiliate ownership, a decade...2023-12-1143 minGym Marketing Made SimpleSales Objection Handling | Episode 1***EPISODE REPOST***
Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.
This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.
Today's episode is about empowering you to navigate sales wi...2023-12-0426 minGym Marketing Made SimpleAimee of Swift River CrossFit & Lasso | Episode 02Welcome to the Gym Marketing Made Simple Podcast! In this episode, hosts Blake Ruff and Sherman Merricks dive into proven marketing and sales strategies tailored to boost lead flow and revenue for boutique fitness gyms. Skip the trial and error; let the experts at LASSO handle the heavy lifting for you.
Today, a special guest is joining us – Aimee Moller, the owner of Swift River CrossFit. Aimee shares her journey, passion, and insights into running a successful gym.
00:01 Gym ownership, marketing strategies, and inspiring fitness success
5:14 Gym growth and marketing str...2023-12-0423 minGym Marketing Made SimpleSales Objection Handling | Episode 1Welcome to the Gym Marketing Made Simple Podcast. I'm Blake Ruff, joined by the brilliant Sherman Merricks, and we're your hosts on this exciting journey through the dynamic world of gym marketing.
This show is not about complex marketing jargon or wasting your hard-earned dollars. Instead, we're here to bring you the tried-and-true strategies that work for boutique fitness gyms – those strategies that boost your lead flow and, more importantly, skyrocket your revenue.
Today's episode is about empowering you to navigate sales without needing a marketing degree. We're tackling a...2023-11-2726 min
Behind Startup LinesUnderstanding VC Funding with Ian Merricks of White Horse Capital and VenturePathHello and welcome to another episode of "Behind Startup Lines," the show where we delve into the nuts and bolts of successful startups, bringing you insights directly from founders, operators, and investors.Today, I’m thrilled to welcome Ian Merricks, a trusted friend, mentor, and seasoned professional in the startup world. Ian and I have collaborated for over a decade, and his depth of experience is truly exceptional. As the CEO and Founder of White Horse Capital and the driving force behind VenturePath, Ian has been instrumental in scaling numerous ventures, as a mentor and investment advisor....2023-11-231h 13
Line of CreditPeter CrinisThis episode, your host Adrian Redlich speaks with Peter Crinis, Chief Commercial Officer - Helloworld Travel & Managing Director - Anchor Consultancy Co. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is...2023-09-2134 min
Line of CreditMatt O’HalloranThis episode, your host Adrian Redlich speaks with Matt O’Halloran, Head of Development at Quintessential Equity and active member of the Merricks Capital Commercial Real Estate Advisory Board. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any...2023-08-1737 min
Line of CreditLaurence Marshbaum OAMThis episode, your host Adrian Redlich speaks with Laurence Marshbaum OAM, founder & chairman of 10 x 10 philanthropy & Executive Portfolio Manager of Community Capital. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is...2023-07-2745 min
Line of CreditTim GurnerThis episode, your host Adrian Redlich speaks with Tim Gurner, founder and CEO of Gurner Group. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a reliable indicator of fu...2023-06-2841 min
CoachcastS3 Ep20: Pro Licence insights – Amy Merricks, Lee Grant and Steve BouldTranscript on England Football Community
Earlier in the season, we spoke with three learners on the UEFA Pro Licence course. In this special episode, we learn about their roles in the game and their transition into coaching. They also share their thoughts on the key skills they think coaches need and plenty of top coaching tips, as well as their experiences on the Pro Licence so far.
Amy Merricks, who since this interview has left Brighton and is now the head coach of England women’s under-19s, joins us first. Amy talks about her coachi...2023-06-2830 min
Line of CreditJohn MeagherThis episode, your host Adrian Redlich speaks with John Meagher, Founder and managing director of 360 Property Group. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a reliable indicator of...2023-05-2526 min
The Don’t Knock It Podcast33. “You must hate your family to follow Me.” with Matthew MerricksFor the ninth episode of Season 4 titled "The Hard Sayings of Jesus,” I am joined by my brother in Christ, Matthew Merricks, to help us unpack our ninth hard saying of Jesus: You must hate your family to follow Me.
In this episode, we share how God used us to minister to one another within the game of baseball and mentorship. We praise God for allowing us to meet, and reminisce on the lessons we both learned from each other, and taught each other. So with both of us being family men now, does Jesus really command us to hate th...2023-04-3055 min
Line of CreditPhil TurnbullThis episode, your host Adrian Redlich speaks with Phil Turnbull, CEO of Apple and Pear Australia Limited. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a reliable indicator of...2023-04-2733 min
Line of CreditJames MilliganThis episode, your host Adrian Redlich speaks with James Milligan, Managing Director of Sydney based property developer, Milligan Group. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a reliable indicator of future...2023-03-3040 min
Full Time Europe: A show about women's footballTitle race bets, Chelsea players' plane and MerricksLynsey Hooper is with The Athletic’s Charlotte Harpur and Ali Rampling for our latest show after a big women’s football weekend. In an exclusive interview Brighton’s interim manager Amy Merricks flags lack of female coaches and calls for change. Plus, how will the top four finish? How’d you solve a problem like Spurs? And should Liverpool’s goal have been chalked off? Ex-Spurs goalkeeper and now The Athletic’s Women’s Football Editor, Chloe Morgan, joins us to chat about the North London derby. And The Athletic’s Caoimh...2023-03-2746 min
Line of CreditAnthony FellowsThis episode, your host Adrian Redlich speaks with Anthony Fellows, CEO of Harmony Agriculture and Food Company. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking professional advice before making any decision to acquire, continue to hold or dispose of any investments with Merricks Capital. Past performance is not a reliable indicator of...2022-10-2743 min
The Free Will ShowEpisode 45: The Dependence Response, Part 1 with Trenton MerricksThis episode is the first in a two-part series on the dependence response to the problem of freedom and foreknowledge. In this episode, we talk with Trenton Merricks about truth, dependence, foreknowledge, and freedom. Trenton's website: https://www.trentonmerricks.com/Trenton's paper, "Truth and Freedom": https://www.trentonmerricks.com/public/publications/Truth-and-Freedom.pdf Trenton's paper, "Foreknowledge and Freedom": https://www.trentonmerricks.com/public/publications/Merricks-F-and-F-PR.pdfTwitter: https://twitter.com/thefreewillshowInstagram: https://www.instagram.com/thefreewillshow/?hl=enFacebook: https://www.facebook.com...2022-10-0335 min
Line of CreditScott WalkemOur guest this episode is Scott Walkem, CEO of BE Power, a strategic partner of Merricks Capital. Merricks Capital and BE Power bring a consortium of project developers, financiers and utilities infrastructure firms together to deliver over $500 million of renewable energy infrastructure projects. www.merrickscapital.com This podcast is intended to provide general background information only and does not constitute legal, tax or investment advice or any other form of advice or recommendation nor is it to be relied upon when making an investment or other decision. You should consider seeking pr...2022-09-2934 min
Big Careers, Small ChildrenWendy Merricks - How to Work Full Time When You're a Parent & Not Feel Guilty, Why Small Steps Can Get You to the Big Positions & How to Have Self Belief When Under Pressure"Children are not going to come to any harm because you work full time," says our guest today Wendy Merricks.Wendy is the CEO and Founder of Jumar, a group of companies in the IT sector and a Senior Leader Mentor on the Leaders Plus Fellowship Programme.Growing up in inner-city Birmingham in a working-class family, Wendy has worked hard to get to the most senior positions, always believing that she was capable of anything she put her mind to. A mother of two boys (now in their 20s) born in q...2022-07-2047 min
The London LyceumThe Self and Identity with Trenton MerricksJordan talks with Trenton Merricks about the self and identity. They cover topics like what those words mean, what the typical ways they are understood, what the relationship between persistence and what matters for survival, and more.Find more info about the London Lyceum or contact us at our website.Find out more about Trenton and all of his resources at his website.Support the showSupport this podcast at — https://redcircle.com/the-london-lyceum4672/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy2022-07-1339 min