Shows
Driven47. Highlight Reel | Looking Back at The Best Moments of 2023For the last episode of the year, we turn back time to review the 2023 season of the Driven by DCKAP podcast. We’ve had some great conversations with amazing guests that we’ve been privileged to share with our followers, and we’re honored to have had them all on the show to share their experiences and expertise.
In this special episode, Karthik Chidambaram, Driven podcast host and the Founder & CEO of DCKAP, narrates his personal experience with hosting these interviews, while taking a look back and reflecting on the journey of the podcast, sharing some of the stan...2023-12-2126 min
Driven46. Readers Are Leaders | Book Review of Deep Work by Cal NewportIn this episode, we review “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport. In this book, Newport argues that those who perform ‘deep work’ are more productive and are able to produce more efficiently than those who do not. In a distracted world, those who are able to resist distraction and work with the right amount of intensity and focus will be better situated to achieve success and find true satisfaction.
What is ‘deep work’, how does it improve your ability to compete and succeed in such a competitive world, and what does it mean...2023-12-0722 min
Driven45. Meet The Man Behind the Innovative Mindset of Distribution in “We Supply America” | Dirk Beveridge, Founder of UnleashWDThe special guest in this episode is known for the art of speaking and storytelling, being a highly sought after public speaker and having hosted dozens of in depth discussions through his traveling platform, We Supply America. As a well-known figure in the distribution world, an entrepreneur, researcher, author, and the Founder of UnleashedWD, Dirk Beveridge understands and embraces this industry, and he is driven to support and spotlight distributors.
In this episode of the Driven by DCKAP podcast, Dirk sits down with Karthik Chidambaram, Founder & CEO of DCKAP, to talk about his mission in life, the i...2023-11-2745 min
Driven44. Readers Are Leaders | Book Review: 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin HardyIn this new series on the Driven by DCKAP podcast, we turn the spotlight on the books that have inspired us, as well as undoubtedly thousands of readers, many of which have come up during past interviews with guests here on this podcast. Each month, Founder & CEO of DCKAP and the host of the Driven podcast, Karthik Chidambaram, will highlight an important text in his own library that has the profound ability to help shape your business growth strategy, stoke your entrepreneurial spirit, or inspire your personal journey.
In this episode, we review “10x Is Easier Than 2x...2023-11-0918 min
Driven43. Leadership, Growth Strategy & The Crusade for Magento | Mark Lavelle, Former CEO of Magento, CEO of MaergoIn this episode, our guest Mark Lavelle joins Karthik Chidambaram for a conversation that spans a wide breadth of the e-commerce world, as they dive deep into Mark’s background and break down the formation of his successful leadership style, the challenges Magento faced when Mark first came on board as CEO, and the question of its sustained significance in the industry. While there were many hurdles that Magento had to face that may have caused some uncertainty in its future, Mark led a heartfelt crusade that helped to solidify its success and a path that ultimately led to it...2023-10-2647 min
Driven42. Scaling Magento Ecommerce to Giant Size & Taking Risks Investing in the Future | Roy RubinIn his previous life, Roy Rubin co-founded and held the reins as CEO of Magento, a globally successful open source ecommerce platform that skyrocketed and soared across the world from its inception to its ultimate acquisition by the tech giant, Adobe. In his recent conversation with Karthik Chidambaram, Founder and CEO of DCKAP, we learn all about Roy’s amazing journey, his standout vision and strategy for ultimate success, and what he’s doing now.
There are a lot of lessons to be learned, from feeling things out during their starting steps, to the largely organic growth that...2023-10-1247 min
Driven41. Facing Industry Challenges Head On to Improve Distribution | Eric Hoplin, President & CEO of NAWThe National Association of Wholesaler Distributors (NAW) is a top American trade association that represents dynamic companies in the wholesale distribution industry. In this compelling conversation, President & CEO of NAW, Eric Hoplin, sits down with the Founder & CEO of DCKAP, Karthik Chidambaram, to discuss his role in leadership and how exactly his organization helps support and improve the distribution industry.
From his primary goal of building the next generation trade association, to his loaded travel schedule meeting with members, and his lobbying for governmental support and legislative actions that will help the distribution industry thrive, Eric provides deep...2023-09-2844 min
Driven40. What Success Looks Like for a Behemoth in Ecommerce | Brent Bellm, CEO of BigCommerceOn this episode of Driven, our very special guest knows what it takes to drive success, having led their company to becoming the 2023 Top Rated Ecommerce Platform. Brent Bellm, CEO of BigCommerce, joins the Founder & CEO of DCKAP, Karthik Chidambaram, for a fascinating deep dive into what it takes to compete, lead, and succeed in the often saturated world of eCommerce technology.
From his humble background and learned experiences, to his business savvy and forward thinking strategies, Brent shares how he targets competitors, manages evolution, and the position BigCommerce takes in the market. His insights will show t...2023-09-141h 14
Electrical Wholesaling PodcastsERP Challenges & OpportunitiesIn this episode of Electrical Wholesaling's Executive Insights, we chat with Lisa Pope, president of Epicor, and Karthik Chidambaram, founder and CEO of DCKAP, about how electrical distributors can harness the latest in ERP system and digital commerce tools. Epicor is the largest provider of ERP software for electrical distributors and DCKAP builds, enhances and manages e-commerce storefronts for electrical distributors.
2023-08-1427 min
Driven39. How NAED Serves the Electrical Distribution Industry
This episode of the DRIVEN Podcast features great insights into the National Association of Electronic Distribution: an over hundred-year effort towards the continued success of the industry. Hear from Edward Orlet, Interim CEO, Senior Vice President of Government Affairs & Strategic Projects, and Satya Sanivarapu, Technology Director, Digital Distribution Supply Chain as they share more about the association's purpose, its mission for the near future and how NAED helps distributors better navigate the technology best suited for their challenges.
2023-07-1340 min
Driven38. Overcoming eCommerce & Integration Challenges in Electrical DistributionKevin Kalish is the Vice President of Business Development at Sunrise Electric Supply. With a strong background in data-driven software development, he oversees sales management and digital solutions that help support their customers in electrical distribution.
In this insightful interview with Karthik Chidambaram, Founder & CEO of DCKAP, Kevin talks about the journey he’s taken in his career, the importance of data in distribution, and how tech plays a critical role in ecommerce, helping to improve sales and elevate customer success.2023-06-1321 min
Driven37. How to Find Success with an ERP Industry Titan | Lisa Pope, President at EpicorKicking off the new season of Driven is our special guest, Lisa Pope, President at Epicor, to join us for a deep dive into her career and the focus and strategy that drives her success.
Before her role at Epicor, Lisa’s impressive background also included holding strategic leadership roles at Infor, QAD, and Oracle, driving growth and the shift to SaaS.
In this exclusive interview with Karthik Chidambaram, Founder & CEO of DCKAP, Lisa reveals what she is most passionate about, what goes into developing high-performing sales teams, how she sees the future of the distribution industry, and much mo...2023-05-0953 min
Talk CommerceAll teams remote with Karthik ChidambaramBefore the pandemic, most CEOs thought a 100% remote workforce was unsustainable. The new reality is higher productivity by employees who have had to work at home. We interview Karthik Chidambaram with DCKAP about employee happiness as well as his adventures in selling products.2022-02-1550 min
Driven36. How Jendco Safety Succeeds With the Power of eCommerce & IntegrationMatt Johnson is the Marketing Manager & IT Admin at Jendco Safety, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that spans the inception of the company itself, up to their most recent digital transformation to amplify their online sales through integration with Cloras and the 3M Marketplace.
From the path of success Jendco Safety has experienced in distributing safety supplies over the years, to sharing insights on the future of the industry and the advent of online marketplaces, their conversation offers many insights to those seeking the next step on...2021-10-2110 min
Driven35. How Integration With P21 & the 3M Marketplace Improved Online Sales for C.W. HaydenChris Brackett is the Vice President of Operations & General Manager at C.W. Hayden, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram. Their conversation spans through the incredible journey Chris has had within the company, into the mindset they hold on early adoption of technology, their most recent integration with Cloras to help connect their 3M Marketplace with Epicor P21, and more!
With their long standing experience in the distribution space, Chris explains how each decision they’ve made in order to continue to grow, and to not only follow the growth of t...2021-09-2114 min
Driven34. How Maintex Thrives in JanSan Distribution Using Technology & IntegrationDanny Silverman is the Vice President of Strategy and Innovation at Maintex, and he recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that goes back over the history of the company itself, up into their most recent use of software and technology to amplify their online sales through integration with Cloras and the revolutionary process of digital transformation.
From the continuous growth and success of Maintex, to how he envisions the future of the JanSan industry itself, their conversation offers many insights to those seeking similar success. They touch upon how im...2021-07-2111 min
Driven33. Technology & Innovation Helps Riddell Conquer Football and Online SalesErin Griffin is the V.P. of Marketing & Communications at Riddell, and she recently sat down with DCKAP’s Founder and CEO, Karthik Chidambaram, for a conversation that touches upon the history of the company and their most recent evolution into the world of online sales through digital transformation.
From the importance of women in sports and leadership roles, to the support of brand ambassadors like Peyton Manning, and effective marketing and communications between departments that helped Riddell to remain competitive and continue to innovate, their conversation helps bring the story of football and technology to life....2021-07-1320 min
Driven48. Creating Marketing Campaigns On A Shoestring BudgetMarketers have been long struggling with budgets for campaigns. One of the first places that sees a significant financial cut is the marketing budget during any economic shrinking. With less disposable income available in the broader economy, it's important to understand how to be more efficient in advertising spend while creating effective campaigns. Getting the most value for the smaller ad budget available should be the most critical of a business’s marketing goals. In this episode, we discuss several tips that might you develop and launch effective marketing campaigns on a shoestring budget. 2021-01-1909 minDriven47. Loyalty Programs For Distributors: The What? & The How?Successful B2B relationships are built on a deep foundation of great customer relationships. Successful B2B businesses are aware of this and make the most of their relationships with their customers. Modern loyalty programs drive customer relationships with the businesses by setting clear value propositions and providing customer expectations to businesses to excel, nurture more opportunities, and scale their revenues. Building an effective loyalty program requires you have a deep knowledge of your customer base and their preferences combined with holistic personalization and reward strategy. In this episode, we go into detail...2021-01-1210 minDriven46. Balancing Great Technology With Great Customer Experience For Your B2B E-commerce PlatformOne on hand lies the convenience of the high-tech service; on the other, there’s the quality of service, which increases loyalty and sales. Emotions and experience drive customers to continue their business with a brand. While making sales and pushing the product out is a priority, a purely high-tech, low-touch service doesn’t create an emotional connection with your business.As such, any interaction with the customer becomes a means to an end; that's not a sustainable strategy in the long run. In this episode, I explore how distributors should develop a high touch and a high...2020-12-2911 minDriven45. High Tech Stack With High Touch Model For B2B DistributorsIf you think about it, at the start of the pandemic, customers shifted from distributors to retail competitors.This decision wasn’t because of the pricing. But when things are difficult, customers cared more about getting materials quickly and through low-touch suppliers with great digital capabilities. In fact, much of this purchase behavior will continue to remain the same, so successful distributors in the future must be both high-tech and high-touch. Listen to the episode to know more about how to develop a robust model. 2020-12-1506 minDriven44. Direct Tech Stack That Delivers 5x Returns for DistributorsWhat makes a tech stack successful for distributors? It's got to be predictable so that success is the overwhelming norm, fast so distributors can measure the return in weeks or months, not quarters or years, and it's material so that the return must be 10X or greater versus the technology's cost. We explore a tech stack with three essential technologies that can be implemented right away on today's episode and help you deliver results exponentially. 2020-12-0811 minDriven43. Why Distributors Need To Think More Like Ecommerce CompaniesThe rise of e-commerce has been a disruptive force for industrial wholesale and distribution companies. The supply chain that could once only be accessed via a dedicated distributor can now be tapped on the web.So listen up, distributors! You're not the only specialized organization in town. Today, buyers are going online and getting exactly what they're looking for dispatched right to their doorstep, super fast. If your company doesn't satisfy customer standards, at that point, your rivals are only a couple of clicks away, and your buyers won't spare a moment to do...2020-12-0100 minDriven42. Simple B2B Video Marketing Techniques For Starters [with Alex Minor]The future has already evolved.If there is one thing that this pandemic has changed, the way we all consume the content.Are you figuring out the post-pandemic trends?If you closely watched the past 6 to 9 months, I’m sure you should have figured out one thing for sure.Video Marketing.Yep, most of us who are simply good with reading blogs and listening to podcasts are now spending our quality time watching videos.It’s not just that Zoom changed the way we work remotely, but also...2020-11-2700 minDriven41. Marketing For Good - Cause MarketingThere's a lot of noise in the e-commerce world.Marketers are finding it hard now more than ever to turn the heads of their audiences. Marketing has evolved from just prices, flash deals, and product features. With more social awareness and connectivity, consumers project their own values on the brands they associate and shop with. Cause marketing is a great way to become an enabler to boost your CSR efforts and do good in the community while growing your business. Learn all about cause marketing in today's episode. 2020-11-2400 minDriven40. Why Now Is The Right Time To Leverage TikTok For Your B2B Ecommerce Growth Strategy [with Markus Rach]LinkedIn remains the social media platform for B2B brands.But, we shouldn’t ignore the rise of TikTok. TikTok is on the verge of becoming the fastest-growing social media platform. The app lets people create short videos with music, filters, and some other stellar features.So far, Tik Tok is the most downloaded app of 2020, and the pandemic seems to have had a large part to play. TikTok has 800 million active users worldwide, says Datareportal, which makes TikTok 9th in terms of social network sites, ahead of better-known hubs such as LinkedIn, Twitter, Pinterest, an...2020-11-2000 minDriven39. End of The Year Retail – 3 Mega Trends to Watch Out For This Holiday SeasonWith the holiday season approaching, some countries are going into lockdowns while others are opening borders. Either way, massive changes in consumer behavior are about to occur worldwide. From bulk shopping to going local, consumers are rapidly preparing for whatever may come. In this podcast, we go deeper into understanding these radical consumer behaviors in the market with three major trends. Exploring consumer sentiment about gifting, shopping local, and adopting sustainable shopping choices. Tune in and augment your strategy for the holiday season.2020-11-1700 minDriven32: How Personalized Videos on Your Introductory Emails Increase the Sales by 20% [with Matthew Barnett]Videos are the future.While sending emails after every new signup will help increase the customer engagement, do you know converting that to a personalized video will increase it by 2x?A personalized video can be triggered for any customer relationship...2020-11-1323 minDriven37. Providing Insanely Good Customer Service as an Online StoreGreat customer service is vital for businesses in all industries, especially in e-commerce, since you lack the counter customer relationship compared to a physical store.Building a successful e-commerce business is challenging, and a great customer relationship and service can grow your business exponentially.In this episode, I go over traditional and modern methods to help you set up an infrastructure for fantastic customer service and make great customer relationships.2020-11-1000 minDriven36. Uncovering Actionable Data Through Surveys [with Albert Chang]90% of companies fail to capture feedback from all available sources successfully – and a third (33%) of product development teams have no process whatsoever for capturing customer feedback.Why are brands struggling to gather vital feedback? And what can distributors do, right now, to tune in to the voice that matters most: the voice of the customer?Product Surveys are a great way to understand the customers and also another opportunity (or a chance) to talk to your customers and show them that you care. You can retain them too. And there come brownie points for customer re...2020-11-0600 minDriven35. Getting Over The Plateau - Less Abandoned Carts and More Customer TrafficWhether you're starting an e-commerce business or already have one, are you worried that your e-commerce store isn’t performing as well as it could (or should) be?It’s probably time to optimize your online store. The pandemic has caused a drastic shift toward e-commerce. Reports suggest that by 2023, e-commerce is projected to make up 22% of all retail sales globally (up from just 14% in 2019).With such dramatic growth, we can expect that e-commerce will evolve quickly—and so should your store.By doing so, you’ll tackle the plag...2020-11-0300 minDriven34. Are You Ready For an Epic BFCM? Here’s How to Win on Cyber WeekendThe times might be strange or uncertain, and the holiday might be a question mark in your business strategy, but we can get through it together.In today’s episode, we walk you through how to stay ahead of the competition! Our partners Klaviyo, help inform you of the best strategies for winning the holiday weekend.You’ll LearnHow to prepare for Cyber Weekend 2020.The Cyber weekend predictions.Effective eCommerce strategies that can help drive traffic and increase sales.Show Notes[2:37] What 2020 looks like from the data...2020-10-3000 minDriven33. Achieving Elasticity in Ecommerce Through Cloud-Based ERP'sE-commerce is on the brink of another revolution; cloud computing. In the last decade, cloud computing has skyrocketed to large-scale e-commerce. E-commerce did not exist before the 1990s, although today, B2C online business is a $1 trillion business worldwide and growing fast. Integrating cloud technology in your e-commerce business will be the best way to navigate this massive wave. An ERP provides a flexible software architecture that will mitigate these disruptions as and when they arrive.Designed for rapid innovation and growth while enforcing an architecture for logistical efficiency. With recent developments in cloud...2020-10-2700 minDriven31. Brand Marketing: How and Where to Begin [with Danielle Trombetta]Building an eCommerce business from scratch is always a great experience to have in your lifetime.Starting from the manufacturing and distribution of the product to getting that to the actual customer, you will enjoy every phase of your customer...2020-10-2335 minDriven31. The Superpower of Bots: How FB Messenger Can Automate Your Ecommerce BusinessWith the help of Facebook messenger and its ever-growing popularity, a chatbot will help consumers find solutions most effectively — no forms, cluttered inboxes, or wasted minutes spent searching and scrolling through content. Everything automated. Communication, service, and transactions intertwine. Bots provide an end-to-end seamless service.The best chatbots harness the micro-decisions consumers experience daily as they shop in your store and see them as an opportunity to help. Whether it's adjusting a reservation, updating the shipping info for an order, or putting down customer feedback, bots provide a solution when people need it most. Join me in th...2020-10-2000 minDriven30. Demand Generation vs Lead Generation [with Nemanja Zivkovic]Marketing was simply all about bringing in leads - MQL, a couple of years ago.But things have tremendously changed, marketing is not just about leads. It is even not even about building the pipeline or revenue generation, Marketing is something more...2020-10-161h 03Driven29. Turn Your Adversity into an Opportunity [with Tony Guarnaccia]Tony Guarnaccia grew up in a small business.With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing.His experience includes a $400 million ad spends on Google and working with companies like Ford, ADP,...2020-10-0935 minDriven28. Understanding the Conversational Marketing: SMS, Messenger, Chatbot, and Email [with Stephen Carl]Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in.Conversational marketing is a way of how you initiate those conversations and create a rapport with your...2020-10-0237 minDriven27. Magento Migration: The B2B Elevator [with Kendall Ducote]Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...2020-09-2539 minDriven25. COMMUNICATION is the Key to Choose Your Next Agency Partner (Ryan Van Hoozer)Distributors can’t simply carry on with their day-to-day operations like how they were doing a decade ago. Every distributor is digitally evolving and we have to focus both on the business and operations side of things. Digital transformation is...2020-09-1848 minDriven26. Migrating to Magento Commerce Cloud, is it ComplicatedI had a chance to moderate a panel discussion this week with some interesting people in the B2B space. Hope you will learn too.Panelists on this session:Ryan Van Hoozer, VP of Operations, Marysville Marine OperationsKenn Glenn, Marketing Director,...2020-09-1838 minDriven24. The Future of Magento, Certifications, Commerce Cloud, and Core Contributions (with Ben Marks)Magento Masters Virtual Series is a bi-weekly event from DCKAP. This past week we wrapped up the season 1 with an interesting guest in the Magento community.I had a great conversation with Ben Marks, Magento Evangelist at Adobe and we discussed:How are...2020-09-111h 02Driven23. Why Your Company Needs to Focus on Building a CX Team (with Dave Fish, Ph.D.)Not very often you see companies investing in a customer experience team. But, more than anything else, if you’re looking for exponential growth this is where you should begin first.But like all of you, I do have this question, where to begin and what...2020-09-0439 minDriven22. How Inventory Sharing Can Solve The Fear of Selling on The Amazon Marketplace (with Mark Tomalonis)Inventory sharing is a solution that helps you to collaborate with manufacturers and wholesale distributors to solve one of the biggest pain points in B2B Distribution - Inventory management.By partnering with the inventory sharing communities you can...2020-08-2831 min
Where's Willie?#25 Digital Transformation and the Integration of E-commerce Technology with Karthik ChidambaramOn the podcast today, Willie’s virtual travels take him to Chennai, India, to talk with Karthik Chidambaram. Karthik is the founder and CEO of DCKAP, a company that he bootstrapped in 2005 from his small apartment in Chicago, Illinois. DCKAP was started with two people, two computers, and two desks and is now a global team with headquarters in the Greater Austin area and operations in Chennai, India. He reckons industry setbacks and renders solid and practical solutions to organizations. Karthik holds a Master’s degree in computer engineering from Illinois Institute of Technology, in Chicago, IL. Today on the...2020-08-2722 minDriven21. Google Spot, Machine Learning, Search Engines, Google Merchant Center - A Fireside Chat w/ Alan Kent [Part 2]Alan Kent is an eCommerce Developer Advocate at Google. He is been with Google for the past 2 years and his previous roles include VP of Architecture at Magento and VP of Search Engine Engineering at eBay.This is Part 2 of the episode where I sat down...2020-08-2130 minDriven20. Why Ecommerce Businesses Need To Leverage The Google Merchant Center [Part 1]The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google...2020-08-2130 minDriven19. Why 2020 Is The Right Time To Start Your Text Message MarketingTexting is the simplest form of communication. Even though there are so many marketing channels including email, text messaging still delivers the best open rate and conversion rate.So, how does the texting for businesses works, is it complicated?In...2020-08-1410 minDriven18. What Is Enterprise Application IntegrationIt’s an eCommerce era and as the brands evolve we start implementing new applications into the business processes. But, will that solve our problem?The practical answer is yes and no.How do you handle the data when you want them to move between...2020-08-0724 minDriven17. Text SMS Marketing Will Help You Convert 90% Of The Abandoned Carts (with Todd Abrams)With state of the art 30,000 sq.ft facility space in Frisco, Texas, ICON Meals is offering one of the finest ready-made meals (breakfast and lunch) in the USA. Unlike other meal-kit companies, one of the key advantages and specialty of ICON Meals is, it...2020-07-3137 minDriven16. Running An Ecommerce Business - Is It ComplicatedWith the technologies keep growing everywhere and companies like Shopify and BigCommerce are making it easier for the startups to go online in a couple of hours, it’s becoming easier than ever before to launch an online business in 2020.Due to the...2020-07-2424 minDriven15. Why Email Marketing And Building A Community Is Important For Your Business GrowthEmail marketing is one of the oldest marketing channels that always gets the highest return on investment and better conversion than any other channel. But are we all using it correctly? Added, once we have a clear understanding of what email marketing...2020-07-1721 minDriven14. How To Grow And Manage Your Email ListBuilding an email list is one of the hardest things, more than of course converting a website visitors into a lead. I’m talking about building a true 100 or 1000 fans that can buy whatever you sell. Up until now, email marketing is one of the finest...2020-07-1028 minDriven13. Why Distributors Need Product Information Management (PIM) SolutionProduct Information Management (PIM) solution helps to create an enriching product experience by integrating it with your eCommerce platforms like Magento, BigCommerce, and Shopify. Pretty much you can manage everything on PIM - Product data, technical...2020-07-0327 minDriven12. Best Practices And Beginner’s Guide To SEO In B2B DistributionSearch Engine Optimization (SEO) is one of the most overlooked department/team in the organization. Sometimes the question even goes like this - I already have a marketer, why would I have to hire an SEO person. So, we wanted to pitch in some insights from our learnings and why SEO plays a key role in the marketing department.2020-06-2648 minDriven11. PunchOut: What It Is, How It Works, And How Distributors Can Deploy It For Success (with Brady Behrman)PunchOut Catalog: If you’re in B2B DISTRIBUTION this is not a new term. As a supplier, ever wondered why buyers keep asking you about PunchOut Catalog? Buyers use their own eProcurement application and punchout helps them to enter the supplier’s website within their browser through a web-based catalog without leaving the actual procurement application. In this episode, we covered some interesting topics including punchout catalog, eProcurement, order to invoice - purchase order automation, eInvoicing, and more. Go check ‘em out.2020-06-1926 minDriven10. The Story Behind Creating a Luxury Backpack Business (with Phuong Mai)Phuong Mai, Founder of P.MAI wanted to create something versatile that combines luxury and utility for today’s modern women. Featured in TechCrunch, Inc., BuzzFeed, and more, P.MAI ranked one of the most “Wished for” laptop backpack on Amazon. So, I brought here for our episode today, to learn more about what worked for her business and what isn't.2020-06-1230 minDriven9. Launching a Direct-To-Consumer (DTC) Brand in 2020 (with David Hoos)As a manufacturer, one of the best decisions you can take for the benefit of your business is launching a direct-to-consumer product. With the typical workflow, you have a wholesale distributor and retailer in between your consumers. So, essentially you don’t have direct access to them. Being a DTC brand will now help you to earn a high margin profit and direct access to your consumers. In this episode, he covered some interesting topics from product photos, content marketing, email list, personalization, and more.2020-06-0528 minDriven8. Product Taxonomy, Content & Merchandising Strategies, and Marketplaces in B2B Distribution (with Jason Hein)B2B Distributors has quite a lot of challenging things to handle compared to that of a B2C business owner. Starting from expanding the product portfolio, it goes way beyond than we could even imagine. So, to make your job easier, we wanted to cover some of the topics that are essential to your B2B business. This week's episode is a conversation with Jason Hein. He is an experienced digital strategist with a background in industrial distribution and digital commerce industries. He is specialized in product knowledge to build digital merchandising strategies for technical products. There is no...2020-05-2955 minDriven7. How Cardigan's Denim Manufacturing Brand Grew 25% YoY Through Their Weekly Newsletter (with David Hieatt)When David Hieatt spend 80% of his time on social media, he got 20% of the results. While that was completely opposite in the case of email newsletters, he just had to spend 20% of his time and almost got 80% of results which is way better than his typical social media marketing activities. So he ends up spending more time on the newsletters and now the "Scrapbook Chronicles" is a cult from the company with the best in class open rates. I sat down with him to talk about how he grew his brand 25% YoY through the newsletters and what were some of the...2020-05-2236 minDriven6. Building a Digital Commerce Community and Product Suites for the B2B Distributors (with Karthik Chidambaram)Like every other technology company, DCKAP (pronounced D-C-KAP) started in 2005 was an Information Technology service provider. Until 2008, we never realized that eCommerce is what we’re going to do for the rest of our life. Karthik is the Founder and CEO of DCKAP. For today’s episode, I sat down with him to talk about how we evolved into the digital commerce community over the past few years.2020-05-1532 minDriven5. Food Service Distribution: The Road Ahead (with Jim Klass)The foodservice distribution is an interesting industry that demonstrates great advancements over the past couple of years. With over 16,500 companies, this industry is generating $280 Billion in annual revenue. With the top 8, foodservice distributors...2020-05-0823 minDriven4. Mastering Product Photography and Product Video (with Emmy-Award Winner Liz Giorgi)Liz is an Emmy-Award winner, and the Co-Founder and CEO of Soona, the same day photo, and video production studio. While Soona was just recently launched this past year, Mighteor is her first entrepreneurial venture, one of the world’s first internet...2020-05-0133 minDriven3. What does Web Accessibility and ADA Compliance mean to your Digital Commerce BusinessIt’s equally important to offer an uninterrupted user experience for your differently-abled customer base as well. If you’re running an e-commerce store digital accessibility is really important which makes it easy for someone with disabilities to...2020-04-2427 minDriven2. Building a Fashion Brand and Creating Opportunities for Women across the Globe (with Ben Bohannon)For our first episode, we’ve brought in Ben Bohannon this week. Ben runs one of the finest fashion brands in Portland – Sseko Designs – uses fashion to create opportunities for women across the globe.An excellent and first reason for me to start our...2020-04-1745 minDriven1. Introducing DRIVEN: ECOMMERCE AT WORKHello and Welcome to Driven: Ecommerce at Work. We've been building online websites and digital commerce products for a while. This show is going to help you teach how to run a successful online store. Each week we'll bring you conversations with the...2020-04-1001 min
TheProdcastEpisode 15: Anna Nagar to Silicon Valley?Padmini Janaki hosted Karthik Chidambaram in this episode. Karthik talks about humbly beginning of DCKAP and how DCKAP is growing very strong since it began 15 years ago.2020-01-1321 min