DP Knudten - Podcast Details

Shows

NONFICTION BRAND™ w/DP Knudten E200 “My goal is to always make my guest sound fantastic.” A look back w/DP KnudtenIn celebration of making it to 200 episodes, host DP Knudten looks back on some of the things he’s learned, people he’s met, and lessons he’s earned over the 3.82 years since the podcast’s debut in 2018. I++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP’s book "NONFICTION BRAND—Discover, cra...

2022-06-2719 min

NONFICTION BRAND™ w/DP Knudten E196 “…you can’t be your genuine self if you are are wavering on your values.” Guest: Robyn GrahamMindset coach Robyn Graham joins host DP Knudten for a conversation about the road that led her to understand the linkage between ‘mindset’ and ‘authenticity,’ and how both contribute to your business and personal success. Learn more about and connect with Robyn Graham at www.therobyngraham.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each epi...

2022-05-2326 min

NONFICTION BRAND™ w/DP Knudten E195 “I said, ‘A year from now, I’m going to write my book.’” Guest: Dom BrightmonToastmasters International enthusiast Dom Brightmon joins host DP Knudten for more conversation about how being surrounded by people who share your desire to better themselves helps you do the same for yourself. Learn more about and connect with Dom Brightmon at www.dombrightmon.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is...

2022-05-1622 min

NONFICTION BRAND™ w/DP Knudten E194 “…consistency is really one of those keys for explosive growth.” Guest: Dom BrightmonMaster communicator Dom Brightmon joins host DP Knudten for a conversation about the power of pressing ‘play’ and sharing your voice and story consistently and persistently. Learn more about and connect with Dom Brightmon at www.dombrightmon.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by DP’s book "NONFICTION BRAND—...

2022-05-0926 min

NONFICTION BRAND™ w/DP Knudten E193 “…I don’t have to go out and quote unquote sell, sell, sell anymore.” Guest: Mary ChanMary Chan is back with host DP Knudten to continue their conversation about how podcasting is a powerful way to make your voice more ‘visible,’ and enable you to build relationships long before those relationships happen in real life. Learn more about and connect with Mary Chan at www.organizedsound.ca ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his gues...

2022-05-0226 min

NONFICTION BRAND™ w/DP Knudten E192 “…how do we make it unique to you and your brand?” Guest: Mary Chan“The Podcaster’s Guide to a Visible Voice” creator Mary Chan joins host DP Knudten to share her point of view on how podcasting can build relationships, boost credibility, and enhance your personal brand authority—even for those not immediately comfortable in front of a mic. Learn more about and connect with Mary Chan at www.organizedsound.ca ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the m...

2022-04-2526 min

NONFICTION BRAND™ w/DP Knudten E191 “Make it as long as it needs to be to get the value out there.” Guest: Jason CerconeVeteran podcaster (and podcast guest marketing strategist) Jason Cercone is back with host DP Knudten for more about how podcasting can deliver real value to your audience while working to boost your personal brand at the same time. Learn more about and connect with Jason Cercone at jasoncercone.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

2022-04-1823 min

NONFICTION BRAND™ w/DP Knudten E190 “…doing it via podcast guest marketing is the way to go.” Guest: Jason CerconePodcaster (and podcast guest marketing strategist) Jason Cercone joins host DP Knudten for a deep discussion about how being a podcast guest can get you all that podcast goodness without the time, effort, and energy calories. Learn more about and connect with Jason Cercone at jasoncercone.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). ...

2022-04-1133 min

NONFICTION BRAND™ w/DP Knudten E189 “…if I want to know how, I need to be curious.” Guest: Beth FisherBeth Fisher is back for more conversation with host DP Knudten about how knowing who you truly are allows you to level up your abilities by enabling you to see the honest gaps in your capabilities in the first place. Learn more about and connect with Beth Fisher at bethfisher.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his...

2022-04-0424 min

NONFICTION BRAND™ w/DP Knudten E188 “All we need to do is show up and try.” Guest: Beth FisherBeth Fisher, author of Remorseless—Learning to Lose Labels, Expectations, and Assumptions Without Losing Yourself (and a completely remorseless woman IRL) joins host DP Knudten for a conversation about leaving labels behind, and embracing the you you truly are. (and a completely remorseless woman IRL, joins host DP Knudten for a conversation about leaving labels behind, and embracing the you you actually are. Learn more about and connect with Beth Fisher at bethfisher.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on...

2022-03-2830 min

NONFICTION BRAND™ w/DP Knudten E187 “…he actually taught me not to “Ah hah…Yes” during my whole podcast.” Guest: Rayson ChooThe Raygacy Show’s Rayson Choo, a Singaporean with a singular point of view, is back with host DP Knudten for more about how he got his podcast off the ground—and around the world—one step and one episode at a time. Hear more from Rayson on his The Raygacy Show podcast wherever you get fine podcasts for FREE. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be...

2022-03-2118 min

NONFICTION BRAND™ w/DP Knudten GE186 “…why not be the one to step up and step out?” Guest: Rayson ChooSingapore-based podcaster Rayson Choo joins host DP Knudten for a conversation about the power of podcasting for personal brands, and how they can very efficiently enable you to attract big names regardless of where you are on the globe. Hear more from Rayson on his Raygacy Show podcast wherever you get fine podcasts for FREE. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds...

2022-03-1429 min

NONFICTION BRAND™ w/DP Knudten E185 ”This is not their journey. This is my journey.” Guest: Afra SmithThe Melanin Project’s Afra Smith is back with host DP Knudten for a discussion detailing her AODEC system for not only boosting financial wellness (her main focus), but building and believing in your personal brand. Learn more about and connect with Afra Smith at themelaninproject2053.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Ea...

2022-03-0725 min

NONFICTION BRAND™ w/DP Knudten E184 “…but that negative experience was actually my catalyst.” Guest: Afra SmithThe Melanin Project’s Afra Smith joins host DP Knudten for a conversation about how personal responsibility is at the center of any successful personal brand, and how the first step toward having a "completely real brand" is to be completely real about who you actually are in every aspect of your life. Learn more about and connect with Afra Smith at themelaninproject2053.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely ba...

2022-02-2825 min

NONFICTION BRAND™ w/DP Knudten E183 “People are leaving money on the table by not having a brand.” Guest: Josh ZepessThe Identity Archaeologist Josh Zepess is back with host DP Knudten for a continued conversation about how having a personal brand is the only way to avoid the commodity trap—and how not having one is just “leaving money on the table.” Learn more about and connect with Josh at joshzepess.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his gu...

2022-02-2117 min

NONFICTION BRAND™ w/DP Knudten E182 “…if you’re two different people, personal versus professional, which is the lie?” Guest: Josh ZepessThe Identity Archaeologist Josh Zepess joins host DP Knudten for an amazingly in agreement, “preaching to the choir” sermon about the necessity to dig deep to discover the full truth of who you are, what you do, and how you do it in order to create a brand that’s 100% true to the unique person you are. Learn more about and connect with Josh at joshzepess.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episod...

2022-02-1434 min

NONFICTION BRAND™ w/DP Knudten E181 “…then discipline becomes something that is not painful, but promising.”Vickie Helm of The Coffee Break Show podcast is back with host DP Knudten for a fascinating conversation about what we all should learn from the personal brand examples of Arnold Schwarzenegger, Dwayne “The Rock” Johnson, and Eddie Van Halen. Learn more about and connect with Vickie at vickiehelm.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

2022-02-0725 min

NONFICTION BRAND™ w/DP Knudten E180 “…it may be front-end loaded, but it is back-end profitable.”Vickie Helm talks about her concept of thrive-ability with host DP Knudten and how it informs every aspect or her life, whether personal or professional, and how it’s core to her approach to building and extending her personal brand. Learn more about and connect with Vickie at vickiehelm.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s...

2022-01-3122 min

NONFICTION BRAND™ w/DP Knudten E179 “Because you’re getting people’s blood, sweat and tears.”Podcaster Wil “Wize” Otero is back for a second half conversation with host DP Knudten about the personal branding-boosting power of podcasting, and how doing it all yourself requires equal parts discipline, inspiration, and audacity. Learn more about and connect with Wil at www.stuckinmymind2020.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each epis...

2022-01-2427 min

NONFICTION BRAND™ w/DP Knudten E178 “If they can do it, why can I not do it?”Wil “Wize” Otero shares his ‘was Brooklyn, now Pocono Mtns.’ point of view re: personal branding via podcasting to a conversation with host DP Knudten re: the incredibly scary, and fulfilling power of ‘just pressing record.’ Learn more about and connect with Wil at www.stuckinmymind2020.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode...

2022-01-1722 min

NONFICTION BRAND™ w/DP Knudten E177 “I don’t know that after 25 years, I would have been top of mind ….”More Than a Few Words podcast host Lorraine Ball is back with host DP Knudten for more about how a constant, consistent, and continually evolving presence on social media has enabled her to not only weather the wild pace of technological advancement, but thrive during a global pandemic. Learn more about and connect with Lorraine at www.morethanafewwords.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to...

2022-01-1027 min

NONFICTION BRAND™ w/DP Knudten E176 “…because if I can unlock that ‘why,’ I have a chance to replicate.”Veteran podcaster and digital marketing maven Lorraine Ball joins host DP Knudten for a clear-eyed discussion about the power of the pod, and how it’s only as good as the reason ‘why’ you’re doing it in the first place. Learn more about and connect with Lorraine at www.morethanafewwords.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his gues...

2022-01-0326 min

NONFICTION BRAND™ w/DP Knudten E175 “…more than likely, it’s because they’re insecure about something.”The Resourceful Agent Andy Silvius is back with host DP Knudten for more about about how his business’s name is also a promise to his clients, and the business community at large, about what you can expect from him and all his associates. Learn more about and connect with Andy at www.resourcefulagent.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of...

2021-12-2727 min

NONFICTION BRAND™ w/DP Knudten E174 “…if I was faking it, at some point that would come across.”Andy Silvius, aka The Resourceful Agent, joins host DP Knudten for a conversation about how he uses every aspect of himself and his professional history to create a distinctive brand that distinguishes him from all the other Realtors out there. Learn more about and connect with Andy at www.resourcefulagent.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his...

2021-12-2024 min

NONFICTION BRAND™ w/DP Knudten E173 “Otherwise I’ll just going to go to the next cued episode.”Trista Polo, host of the super-fun PL8STORY podcast, is back with host DP Knudten for more about how her “I Woke Up Awesome” philosophy is more than just a daily affirmation, but the foundation for everyday action for everyone who’s sick and tired of being sick and tired. Learn more about and connect with Trish at www.iwokeupawesome.com and check out her PL8STORY podcast wherever fine podcasts are FREE. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused...

2021-12-1323 min

NONFICTION BRAND™ w/DP Knudten E172 “…there‘s more authenticity in sharing what I enjoy….”“I Woke Up Awesome” inspiration Trista Polo joins host DP Knudten to dive into the ‘why’ of her PL8STORY podcast about vanity license plates, and how it’s enabling her to demonstrate all the facets of who she is, what she does, and how she does it. Learn more about and connect with Trish at www.iwokeupawesome.com and check out her PL8STORY podcast wherever fine podcasts are FREE. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal...

2021-12-0628 min

NONFICTION BRAND™ w/DP Knudten E171 “…she got tired of training them to unlearn marketing.”Aaron Templer is back with host DP Knudten for more about his book Leading in a Social World: Stop social media marketing and build social capital instead. One key finding? That sometimes the best marketers aren’t marketers at all. Learn more about and connect with Aaron at www.aarontempler.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his gues...

2021-11-2934 min

NONFICTION BRAND™ w/DP Knudten E170 “…leaders look for opportunities for connection.”Brand-new author Aaron Templer joins host DP Knudten for an in-depth discussion about the central thesis of his book Leading in a Social World: Stop social media marketing and build social capital instead. His main point? Stop thinking like a marketer, and start acting like a leader. Learn more about and connect with Aaron at www.aarontempler.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on...

2021-11-2221 min

NONFICTION BRAND™ w/DP Knudten E167 “If Imposter Syndrome forces you to seek that flaw out, that’s a win in my book.”Host DP Knudten is back with another “Campfire Edition” episode in which he reads pages 28-40 from his new book NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are. Learn more about and connect with DP at www.dpknudten.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode...

2021-11-0132 min

NONFICTION BRAND™ w/DP Knudten E166 “NonFiction Brand [is] almost…a cure for Imposter Syndrome.”The Develpreneur Podcast’s Rob Broadhead is back with host DP Knudten for more questions and answers about how personal branding works with a range of real-world examples that prove the concept and techniques of NonFiction Branding. Learn more about and connect with Rob at www.develpreneur.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). ...

2021-10-2530 min

NONFICTION BRAND™ w/DP Knudten E165 “Where is that little circle that you want to call home.”Develpreneur (part-developer / part entrepreneur) Rob Broadhead joins host DP Knudten for an in-depth discussion about how personal branding can help software coders and developers build careers that are not only futureproof, but also completely aligned with who they are, what they do, and how they do it. Learn more about and connect with Rob at www.develpreneur.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be...

2021-10-1826 min

NONFICTION BRAND™ w/DP Knudten E164 “…to be just pumping stuff out for the sake of content.”Content creation connoisseur Melanie Deziel returns with host DP Knudten to share how her definition of content includes every aspect of creating a successful online personal brand while also serving as a catchall word of surprising depth and power. Learn more about and connect with Melanie at www.storyfuel.co ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s...

2021-10-1125 min

NONFICTION BRAND™ w/DP Knudten E162 “But sometimes you’re too close and you can’t see it.”Books Open Doors’ Ellen Violette is back for more with host DP Knudten about how writing a book is a tremendous personal branding level-up, and enables you to get you and your message out to entirely new audiences—fast—especially when paired with a complementary podcast (and video simulcast). Learn more about and connect with Ellen at www.booksopendoors.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be o...

2021-09-2723 min

NONFICTION BRAND™ w/DP Knudten E161 “…come to us and do it right the first time.”Publishing a book is a massive personal branding level up, and expert publishing consultant Ellen Violette makes her case in this “could not agree more” conversation with host DP Knudten about the power of self publishing and why she’s embracing the first level principle of “books” as the foundation for her business and online community. Learn more about and connect with Ellen at www.booksopendoors.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ran...

2021-09-2028 min

NONFICTION BRAND™ w/DP Knudten E160 “And I feel like that goes with my brand organically. ”Hard branding hard rocker Carey Balogh is back for a 2nd half conversation with host DP Knudten about why her personal brand color palette is both so strategically consistent AND so “I never really thought about it” organic, and how for her, authentic branding all comes down to the way it fits. Learn more about and connect with Carey at www.brandgroupies.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on wha...

2021-09-1329 min

NONFICTION BRAND™ w/DP Knudten E159 ”…adding our fashion backgrounds…making them sexy…..”PR maven turned brand evangelist Carey Balogh joins host DP Knudten for a fun conversation about how her background in luxury fashion in Milan more than prepared her for marketing HVAC and architecture clients back in the Big Apple. Learn more about and connect with Carey at www.brandgroupies.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s...

2021-09-0631 min

NONFICTION BRAND™ w/DP Knudten E158 “When you come from a place of love, care and respect…”Connie Whitman is back for a 2nd half conversation with host DP Knudten about how when you come from a place of love, care and respect, your sales take care of themselves by creating a relationship or…wait for it…mutual love, care and respect—and multiple transactions and referrals. Learn more about Connie at www.whitmanassoc.com and take her completely free Conversation Style Assessment at www.whitmanassoc.com/csa ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of per...

2021-08-3026 min

NONFICTION BRAND™ w/DP Knudten E157 “…magic starts to freakin’ happen—easy peasy.”Quintessential Jersey Girl (and force of nature) Connie Whitman joins host DP Knudten for a conversation about building a personal brand in a man’s world, not taking ‘you can’t’ as an answer, and why social media is a salesperson’s dream—if you use it religiously, and followup like a helpful—and highly diligent—friend. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his gu...

2021-08-2332 min

NONFICTION BRAND™ w/DP Knudten E156 “…the right stage for your ‘completely true, completely you’ voice. ”Host DP Knudten celebrates the end of three full years of weekly podcasts (!) with another reading from his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are.” It all revolves around DP’s “StyleStage” concept—the idea that it’s critical to focus your efforts on a single social media “stage” that’s tailored made for your personal brand’s “style.” ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on wha...

2021-08-1623 min

NONFICTION BRAND™ w/DP Knudten E155 “…because he has a personal brand, you’ll buy anything he sells.” Guest: Jay BaerJay Baer’s back to convince and convert you to a major fan of his and his new The Baer Facts email newsletter in this continued conversation with host DP Knudten about everything from Jay Coin (a personally branded cryptocurrency you can own) to the reason “Jayson” became “Jay” as recently as 2008. Special discussions (and shoutouts to) Wales’s Chris Buck, Yamaha Guitars, Brooke Sellas, Brother International, and Ann Handley’s “Total Annarchy” newsletter. Learn more about and connect with Jay at jaybaer.com, and sign up for his new, completely free “The Baer Facts Newsletter” at thebaerfacts.com

2021-08-0930 min

NONFICTION BRAND™ w/DP Knudten E154 “…with the huge trampoline advantage of that…people know my name.” Guest Jay BaerBREAKING NEWS—The Jay Baer you’ve come to know and love as the man behind the business called Convince and Convert is now flying solo (post-agency sale) as…whatever he wants to do and be. Why? That’s the subject of this wide ranging episode with host DP Knudten. Learn more about and connect with Jay at jaybaer.com, and sign up for his new, completely free “The Baer Facts Newsletter” at thebaerfacts.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and...

2021-08-0222 min

NONFICTION BRAND™ w/DP Knudten E153 “I am not a fiction writer.” audiobook previewAs we near the end of three (!) full years of NONFICTION BRAND podcast episodes, host DP Knudten previews what he’s working on now: an audiobook version of this podcast’s dead-tree relative NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are. Learn more about and connect with DP at dpknudten.com, and get a hard copy of the book on Amazon here: https://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While...

2021-07-2623 min

NONFICTION BRAND™ w/DP Knudten E152 “…meeting people in their path of new behaviors. ”Allison K. Summers, creator of the Disruptive CEO podcast joins host DP Knudten for more about the challenge/opportunity of “…meeting people in their paths of new behaviors” in our post-pandemic world. Learn more about and connect with Allison at allisonksummers.com and disruptiveceonation.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is spo...

2021-07-2124 min

NONFICTION BRAND™ w/DP Knudten E151 “…connecting for the future…not worrying just about connecting for today.”International connection and networking expert Allison K, Summers joins host DP Knudten for a tip-filled conversation about the value of building long-term relationships instead of focusing on one-time transactions. Learn more about and connect with Allison at allisonksummers.com and disruptiveceonation.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by D...

2021-07-1228 min

NONFICTION BRAND™ w/DP Knudten E150 “It’s can’t emote. It can’t have a relationship. It can’t be a psychologist.”Trust Insights’ Katie Robbert is back with host DP Knudten for more about how AI is not to be feared, but embraced by humans who can speak its language and still lean into being 100% carbon-based. She also assuaged one dad’s concerns about college majors that are more Liberal Arts-oriented than STEM-specific. Learn more about and connect with Katie at katierobbert.com and trustinsights.ai ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges wide...

2021-07-0526 min

NONFICTION BRAND™ w/DP Knudten E149 “Just having a paper resume isn't good enough anymore.”AI-adjacent human/tech interface expert (and Genius™ wrangler) Katie Robbert joins host DP Knudten for a ‘tell me it isn’t SkyNet’ conversation about artificial intelligence and how she’s leaning into her humanity and creating a personal brand in a space where many think personal branding does not compute. Learn more about and connect with Katie at katierobbert.com and trustinsights.ai ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever...

2021-06-2826 min

NONFICTION BRAND™ w/DP Knudten E148 “Guess what artificial intelligence can’t do.”BSquared Media’s Brooke Sellas brings her mega-watt energy—and galactic-brain insight—to this “second half” conversation with host DP Knudten about the need for both left- and right-brain thinking in any balanced marketing campaign, or successful business. Learn more about and connect with Brooke at www.bsquared.media ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each...

2021-06-2122 min

NONFICTION BRAND™ w/DP Knudten E147 "… you can do far better with a 'conversation first' campaign."The dynamically charming Brooke Sellas joins host DP Knudten for an in-depth conversation about her ‘think conversation, not campaign’ philosophy of marketing with some ‘violently in agreement’ digressions into dogs, shoes, and why they both have problems with ‘sales first’ strategies. Learn more about and connect with Brooke at www.bsquared.media ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s...

2021-06-1431 min

NONFICTION BRAND™ w/DP Knudten E146 “…because it's almost always better than what I started with.”Best-selling author of ‘Cumulative Advantage’ Mark Schaefer is back with host DP Knudten for a second half conversation about how small initial advantages can yield massive results—if you’re paying attention to them in the first place. Learn more about Mark at www.businessesgrow.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode i...

2021-06-0725 min

NONFICTION BRAND™ w/DP Knudten E145 “It’s the biggest fracture… in the history of the human race….”NFB pod fav Mark Schaefer is back for another ‘go deep’ conversation with host DP Knudten about his new book “Cumulative Advantage” and the many brilliant concepts and observations he shares about how even the smallest of advantages can have tremendous results when they combine with focus. work, and more than a little bit of luck. Learn more about Mark at www.businessesgrow.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on w...

2021-05-3130 min

NONFICTION BRAND™ w/DP Knudten E144 “…we have always listened to our customer….”Austins Wines Marketing Director Belinda Austin is back with host DP Knudten for a spirited (😉) conversation about why they consider their customers’ experiences to be as—and maybe, more—important as the wine in the bottle, and how her most important brand building tool is her ability to listen. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each epis...

2021-05-2427 min

NONFICTION BRAND™ w/DP Knudten E143 “…the designers advised us to stop telling the story….”Australian winemaker Belinda Austin joins host DP Knudten for a fun conversation about Pinot Noir, her affinity for a certain 6’ 6” escaped convict, and the value of being surprising in an industry that prizes tradition above all. To learn more about Belinda and Austin Wines, visit https://austinswines.com.au ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

2021-05-1719 min

NONFICTION BRAND™ w/DP Knudten E142 “This will always be…make it or break it.”The 6’ 7” star of The Greatest Showman, and Broadway’s Frozen, and Hadestown Timothy Hughes is back for a second-half conversation with host DP Knudten about how embracing what he once perceived as a personal obstacle actually allowed him to achieve new levels of success and satisfaction, both personally and professionally. To learn more about Tim and his Performer’s Puzzle online community, visit https://www.facebook.com/PerformersPuzzle/ ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each epi...

2021-05-1033 min

NONFICTION BRAND™ w/DP Knudten E141 “Instead of fearing that…I finally made a shift to embracing it…”Timothy Hughes, star of The Greatest Showman and Broadway’s Frozen and Hadestown joins host DP Knudten for a super fun discussion on the role of personal branding in show business from the point of view of a 6’ 7” man who went all the from small town Wisconsin to the Great White Way. To learn more about Tim and his Performer’s Puzzle online community, visit https://www.facebook.com/PerformersPuzzle/ ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal...

2021-05-0322 min

NONFICTION BRAND™ w/DP Knudten E140 “…brands can have an identity crisis. They can oversleep…”Evelyn Starr’s new book “Teenage WasteBrand” is the subject of this 'AMEN!' episode with host DP Knudten. They talk about the critical value of having a demonstrably true brand foundation that can still enable said brand to weather the inevitable changes of today’s dynamic business landscape—and how many brands have more in common with teenagers than you might think. To learn more about Evelyn and “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit evelynstarrassociates.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of s...

2021-04-2627 min

NONFICTION BRAND™ w/DP Knudten E139 “Your brand is actually in the eyes of your beholder…”“Teenage WasteBrand” author Evelyn Starr joins host DP Knudten for the wide ranging conversation about branding that recognizes one its most important owners: the people who actually engage, buy, and support the brand (its customers, recommenders, and enthusiasts). To learn more about Evelyn and her new book “Teenage WasteBrand, How Your Brand Can Stop Struggling and Start Scaling,” visit estarrassociates.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened...

2021-04-1929 min

NONFICTION BRAND™ w/DP Knudten E138 “I actually am going to reconcile these different identities…and make it my brand..”Startup Hypeman’s Rajiv Nathan is back with host DP Knudten for more conversation about the how aligning your business with the person you actually are is key for creating a ‘completely true / completely you’ personal brand, and having the kind of satisfying success you desire. To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatev...

2021-04-1229 min

NONFICTION BRAND™ w/DP Knudten E137 “…what matters more than that is your customer narrative.”Startup Hypeman Rajiv Nathan joins host DP Knudten for a ‘violently in agreement’ conversation about the importance of having an ‘audience first’ orientation whenever attempting to tell a compelling story, and how ‘Hamilton’ the musical is the perfect proof of concept and framework to follow. To learn more about Rajiv and download his free elevator pitch framework, visit startuphypeman.com/dpknudten ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever h...

2021-04-0522 min

NONFICTION BRAND™ w/DP Knudten E136 “…that’s been the advantage of niching down for me.”Liz Willits is back for the second half of her conversation with host DP Knudten about why she niche-ed down to become known as a go-to expert in email marketing, and how that’s enabling her to expand her business into other areas now that’s she’s proved who she is, what she does, and how she does it—in depth. Learn more, and connect with Liz, at lizwillits.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of perso...

2021-03-2923 min

NONFICTION BRAND™ w/DP Knudten E135 “Social media [is] great for grabbing attention. Email is good for selling people.”Liz Willits is all about the power of email and makes a compelling case for in this episode with host DP Knudten. So compelling that it makes him re-think his prejudice for not only email in general, but bro-etry in particular. Learn more, and connect with Liz, at lizwillits.com ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest...

2021-03-2223 min

NONFICTION BRAND™ w/DP Knudten E134 “…I don’t think totally they’re quite right for us.”Ten Alpha’s Nick Bolton is back with host DP Knudten for a second-half conversation about the little things that define personal brands and their value to others in the context of a video shoot, and from a producer’s point of view. Pro tip: never let them see you run ‘cause it just points out you made a mistake. You can connect with Nick via tenalphas.com.au ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal brandi...

2021-03-1522 min

NONFICTION BRAND™ w/DP Knudten E133 “…stories are fact, wrapped in context, delivered in emotion.”Ten Alpha’s Nick Bolton joins host DP Knudten for a ‘same page’ conversation about the value of emotion in storytelling, and their shared distaste for the word ‘authentic’ and its unfortunate attachment to the hoards of false prophets and snake oil shaman out there in the world of shiny-object social media. You can connect with Nick via tenalphas.com.au ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened t...

2021-03-0827 min

NONFICTION BRAND™ w/DP Knudten E132 “And now he has over 100 paying members in this membership.”The Prepared Performer’s Molly Mahoney is back for more with host DP Knudten about how having a personal brand in place pre-COVID was not only smart, but an existential lifesaver for both her online empire, and the people (and performers) she supports via her programs. ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sp...

2021-03-0120 min

NONFICTION BRAND™ w/DP Knudten E131 “…there’s now 9000 people I could be…in a conversation with.”The irrepressible Molly Mahoney is back on the NFB pod for all-over-the-place conversation with host DP Knudten about her drastic deep December 2020 dive into Clubhouse, what she’s learned there, and why you never want to hear your children utter the words ‘Only Fans.’ ++++++ The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s). Each episode is sponsored by NonFic...

2021-02-2233 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #039: "Hallelujah! It's finally paying off."—Think you're 100% unique?#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific secti...

2018-08-0600 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice.#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the b...

2018-07-3000 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy.Episode #037: "What can I say, women love me."—A picture worth a thousand fears. Spencer and D.P. take a look at Brian Solis's Conversation Prism 5.0, and discuss why it shouldn't stop you from doing social media. This episode focuses on the section entitled 'A picture worth a thousand fears.' that can be found on page 51 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++...

2018-07-2300 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy.Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. Spencer and D.P. look at how making others look good can actually make your 'top of mind awareness' soar. This episode focuses on the section entitled 'The #1 social media strategy that works everywhere.' that can be found on page 45 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++...

2018-07-1600 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling.#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. D.P. flies solo with a Down Under flair as he talks about sharing, guitars, and friends in Australia. This episode focuses on the section entitled 'Sharing, not shilling.' that can be found on page 39 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on speci...

2018-07-0900 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #034: "The guy was drinking whiskey."—Hot Take or Cold consideration?#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? Spencer and D.P. discuss the difference between a 'hot take' and 'cold consideration,' and why you might want to temper the heat of your social activity. This episode focuses on the section entitled 'Hot Take or Cold Consideration?' that can be found on page 101 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com ++...

2018-07-0200 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band.#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. Spencer and D.P. probe Spencer's short-hair metal band days, and talk about how the lessons learned then can work for you on social media today. This episode focuses on the section entitled 'Starting your own ROTOMA cover band' that can be found on page 29 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotom...

2018-06-1800 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool?#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool? Spencer and D.P. Q&A their way re: the power of asking questions to supercharge your social media. This episode focuses on the section entitled ' The most powerful ROTOMA tool? Asking a question.' that can be found on page 23 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com

2018-06-1100 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do?#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? Spencer and D.P. talk about Walt Disney's penchant for plus-ing, and when 80% out the door is better than 100% in the drawer. This episode focuses on the section entitled 'WWWDD—What would Walt Disney Do?' that can be found on page 97 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directl...

2018-06-0400 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #029: "Oooh, hole driller you would be."—Know your REAL product.#029: ""—"Umm, hole driller you would be."—Know your REAL product. Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specifi...

2018-05-2800 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podca...

2018-05-2100 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #027: "This will not surprise anyone. I went long."—The secret to great customer reviews.#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media. This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page 105 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOM...

2018-05-1400 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media. This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podca...

2018-05-0700 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological.#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. Spencer and D.P. make the case for staying biological when going social. This episode focuses on the section entitled 'Success on Social isn't mathematical, it's biological.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podca...

2018-04-3000 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers.#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. Spencer and D.P. talk sandwiches, cupcakes and 401k social media techniques that work no matter what you do professionally. This episode focuses on the section entitled 'Ask simple questions. Share smart answers.' that can be found on page 119 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The R...

2018-04-2300 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #023: "I can say that I'm a female Romanian gymnast."—Killer Cereal#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal Spencer and D.P. talk about the need for quality content, D.P. reveals a deep dark secret involving Romania, tights, and floor exercises. This episode focuses on the section entitled 'Killer Cereal' that can be found on page 149 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focus...

2018-04-1600 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class.#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. Spencer and D.P. discuss the way infant photographer was able to take her business from Minneapolis to Moscow in just over two years. This episode focuses on the section entitled 'World Class ROTOMA, a Master Class' that can be found on page 193 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com

2018-04-0900 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values.#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. Spencer and D.P. discuss how the social media has changed the production value equation. Key takeaway: quality trumps production quality every day of the week. This episode focuses on the section entitled 'Unproduction Values' that can be found on page 167 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++

2018-04-0200 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER.#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.' This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 89 of of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com ...

2018-03-2600 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123)#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123) Spencer and D.P. take a look at one of the most powerful strategies for creating social media posts that really work: making your customers look great. This episode focuses on the section entitled Making your Customers Look Great. It can be found on page 123 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com

2018-03-1900 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World 2018SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18 Spencer and D.P. discuss the nexus between ROTOMA and D.P.'s trip to Social Media Marketing World. This episode focuses on the intersection between the many speakers and presentations at Social Media Marketing World 2018 and the concepts found in 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++

2018-03-1200 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #018: "Damn you, Spencer!"—Ephemeral vs. Evergreen#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127) Spencer and D.P. define the differences between social media that is ephemeral (temporary) and evergreen (long shelf-life), and why you need to balance both. This episode focuses on the section entitled 'Ephemeral vs. Evergreen' that can be found on page 127 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on speci...

2018-03-0500 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical.#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19) Spencer and D.P. discuss the finer points of social media, with an emphasis on understanding the difference between the organic and programmed. This episode focuses on the section entitled 'Success on Social is biological, not mathematical.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++

2018-02-2600 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOutEpisode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83) In this episode, Spencer and D.P. look into LinkedIn as a 'must do' for anyone in business, with a special focus on simple tips for LinkedIn agnostics. This episode focuses on the section entitled 'LinkedIn without the FreakedOut' that can be found on page 83 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotoma...

2018-02-1900 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #015: "I don't know the gestation period of fruit flies."—FAQ YouEpisode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135) Spencer and D.P. discuss the finer points of using FAQ-style content throughout social media to answer your users' perennial questions—and boost your social media brand. This episode focuses on the section entitled 'FAQ You' that can be found on page 135 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ ...

2018-02-1200 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183)#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183) Spencer and D.P. share ideas on how to make the most of any conference you attend, and how to get the most profile and brand-boosting benefit via smart social media amplification. This episode focuses on the section entitled 'Making Conferences Count' that can be found on page 183 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at roto...

2018-02-0500 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179) Spencer and D.P. consider the need to master first principle skills, not just app 'keyboard commands.' This episode focuses on the section entitled 'Master the ABCs, not APPs' that can be found on page 179 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on s...

2018-01-2900 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media MetricEpisode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13) Spencer and D.P. discuss the central idea of the book, ROTOMA (the return on top of mind awareness) with shoutouts to Seth Godin, Pat Flynn and Nicole Klein. This episode focuses on the section entitled 'The #1 Social Media Metric' that can be found on page 13 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the...

2018-01-2200 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten "For me, it's golf. Let's not talk about golf."Episode #011: "For me, it's golf. Let's not talk about golf."—You ‘check in.’ they ‘check out.’ (page 175) Spencer and D.P. explore the idea that an email that's just 'touching base, checking in, or following up' is just a way to say 'are you ready to buy yet?'—and why that's such a waste of social activity. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 175 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Si...

2018-01-1500 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten "Wha? How'd this happen? ...Spencer X. Smith."—Protect Your Power Cycle.Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161). Spencer and D.P. discuss the need to define and defend your personal 'power cycle' in order to create the best work, build your brand, and boost your 'top of mind' awareness via social media. This episode focuses on the section entitled 'Protect your Power Cycle' that can be found on page 161 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be orde...

2018-01-0800 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten "What's your Civil War button?"Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55) Spencer and D.P. talk wax on re: the fear of personal branding—and why you just need to get over it, and get growing your personal brand via the powerful FREE tools of social media. This episode focuses on the section entitled 'Personal Branding Phobia' that can be found on page 55 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the author...

2018-01-0100 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten "I'm on #15 and my third Sapporo."Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131) Spencer and D.P. drill down into the idea that it's far better to serve up nutrient-rich, relevant posts on social media than rely on clickbaity 'over promising' to attract engagement. This episode focuses on the section entitled 'Serve Sushi, not Clickbait' that can be found on page 131 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at roto...

2017-12-2500 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten #007: "No man is an island? Yeah, you are."Episode #007: "No man is an island? Yeah, you are."—Free Like—the incredible power of a simple 'thumbs up" (page 145) Spencer and D.P. discuss the real relationship—and brand boosting—power of a simple 'Like' on Facebook, LinkedIn, Instagram, et al, and why you need to make 'making others look good' a daily part of your social media personal hygiene. This episode focuses on the section entitled 'Free Like—the incredible power of a simple 'thumbs up.'' that can be found on page 145 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X...

2017-12-1800 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten “Is that why they’re always featuring cheese in mine?”Episode #006 “Is that why they’re always featuring cheese in mine?”—Wisdom in Bulk: 3 Lessons from Costco (page 113) Spencer and D.P. go to school on one of the biggest, bulkiest brands out there—Costco. This episode focuses on the section entitled 'Wisdom in Bulk: 3 Lessons from Costco' that can be found on page 113 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focu...

2017-12-1100 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten “What kind of idiot are you, Spencer?”Episode #005 “What kind of idiot are you, Spencer?”—A look into ‘What’s Your Flagship?’ (page 77) Spencer and D.P. take a look at what it means to define and maintain a primary 'flagship' social media presence, and how to enhance and amplify its voice by the smart application of other social media channels. This episode focuses on the section entitled 'What's Your Flagship' that can be found on page 77 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten available now at Amazon.com. Signed copies of the book can be...

2017-12-0400 min

The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten “Go to page 155 in your hymnals…”Episode #004 “Go to page 155 in your hymnals…”—A deep dive into your ‘Personal Branding Power Hour’ (page 155) Spencer and D.P. take a detailed look at Spencer's 'Personal Branding Power Hour' technique for building your social media muscles and grow your personal brand via social media. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 155 of 'ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the autho...

2017-11-2700 min