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The Only Way Is EthicsDr. Saif Abed | Episode 15Welcome to Episode 15 of The Only Way is Ethics, the podcast where we navigate the complex intersections of digital health, clinical safety, and regulation. Hosted by Dean Mawson, Founder and Clinical Director of DPM Digital Health Consultancy, this show brings together voices from across the digital health landscape to discuss critical issues shaping the future of healthcare. Dean, a seasoned Clinical Safety Officer, has extensive experience in clinical safety standards, DTAC readiness, and governance, and he uses this platform to explore how we can elevate patient safety and digital health ethics.
Today, we’re thrilled to be j...
2024-11-151h 19
Podiatry MarketingKnowing When It's Time to Switch Podiatry Marketing Providers📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also p...
2024-07-0830 minPodiatry MarketingHow Podiatrists Can Adapt to Direct-to-Patient Marketing📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and co-host Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing in podiatry. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They a...
2024-06-2424 minPodiatry MarketingWhat Would Walt Disney Do?📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of pa...
2024-06-1717 minPodiatry MarketingEnhancing Professional Networking for Podiatrists on Instagram and LinkedIn📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover topics such as the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities, such as speaking engagements. The conversation also touches on respectful online interactions, the evolu...
2024-06-1024 minPodiatry MarketingWhy Your Clinic's Receptionist Might Be Your MVP📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk staff member, or receptionist, in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits t...
2024-06-0321 minPodiatry MarketingGoogle Analytics: A Podiatrist's Guide to Understanding Website Health📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool for gauging website health and improving marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal...
2024-05-2729 minPodiatry MarketingSocial Media Posts That Are Shared the Most📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and co-host Tyson Franklin discuss key strategies for podiatrists looking to elevate their social media presence. We explore a variety of post types that grab patients' attention and foster engagement, such as amusing content, quotes, inspirational stories, and actionable advice. Tyson shares insights on crafting posts that not only entertain but also inform and connect with audiences. We discuss the power of sto...
2024-05-2024 minPodiatry Marketing5 Key Actions for Enhancing Patient Experience & Online Reputation📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve patient interactions and their digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology to enhance convenience, and actively and empathetically responding to feedback and reviews. These steps aim t...
2024-05-1327 minPodiatry MarketingThe 5 Most Important Podiatry Marketing Rules📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules for podiatrists aiming to enhance their practices. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages. Additionally, they advise against trying to please everyone, underscoring the impor...
2024-05-0626 minPodiatry MarketingReflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to build a fulfilling, financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic. The conversation covers practical tips for taking deliberate steps toward personal fulfillment, including scheduling time off f...
2024-04-2922 minPodiatry MarketingConvenience is One of the Best Marketing Tools📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, including appointment scheduling, express orthotic services, parking availability, and online booking, emphasizing the positive impact on patient experience and practice reputation. The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient exper...
2024-04-2222 minPodiatry Marketing5 Ways to Get In Front of Your Ideal Patients📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events. Along with these strategies, they emphasize the importance of being...
2024-04-1525 minPodiatry MarketingDemand-Based Pricing in Podiatry📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics. Through personal anecdotes, including a humorous story about a motel's dynamic pricing during a storm surge, they illustrate supply-and-demand principles in action. The podcast also covers how p...
2024-04-0823 minPodiatry MarketingBeyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportTyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides. They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate practice growth and invigorate staff teams, contributing to th...
2024-04-0127 minPodiatry MarketingThe Difference Between Sunk Costs and Opportunity Costs📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be a critical consideration in all decisions. They also discuss the danger of investing too much effort into tactics that are not yielding results. They empha...
2024-03-2519 minPodiatry MarketingLeveraging Your Electronic Medical Record Software for Practice Growth📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs to generate reviews and make the most of what EMRs can offer to improve the efficiency of a podia...
2024-03-1823 minPodiatry MarketingMarketing the Practice, Not the Podiatrists📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportJoin hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing a practice's services rather than the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize that while new podiatrists might come and go, the practice will remain constant. Thus, focusing on marketing the p...
2024-03-1118 minPodiatry MarketingUnderstanding the Trade-Offs With Different Marketing Providers📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM, discuss the differences between hiring large marketing agencies versus smaller, individudal consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of large...
2024-03-0426 minPodiatry MarketingWhat's the Best, Not the Cheapest📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists.Topics broadly covered include evaluating software programs not by their cost but by the value they provide to the practice, making investments to amplify one's online presence and representation, the perceived stigma associated with 'cheap' mindsets, and the significance of understanding the d...
2024-02-2620 minPodiatry MarketingHow to Create A Workflow for Before and After Photos📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience, and to provide better education about treatments. They also discuss how to create a photo workflow that streamlines processes and saves time. The hosts also provide suggestions for making this work in any practice, stres...
2024-02-1928 minPodiatry MarketingPiggybacking Onto Other Communities📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportJoin hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on th...
2024-02-1220 minPodiatry MarketingWhy Marketing Your Clinic Shouldn’t Be “Set it and Forget It”📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportTyson Franklin and Jim McDannald, DPM, highlight the importance of consistent, regular marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger conne...
2024-02-0521 minPodiatry MarketingHow to Audit Your Podiatry Clinic's Marketing Strategy📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating whether the marketing efforts are effective and whether changes are needed.They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, inclu...
2024-01-2918 minPodiatry MarketingStep-by-Step Guide to Planning a Podiatry Clinic Photoshoot📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also highlight the importance of compliance, consistency, and using these images across different marketing platforms for maximum benefit.✉️ CONTACTjim@podia...
2024-01-2229 min
The Direct Care Podcast For SpecialistsPrivate Practice Solutions Book by Dr. Grace Torres-Hodges, DPMSend us a textDr. Grace Torres-Hodges provides insights on direct care in her latest book.Book title: "Private Practice Solution: Reclaiming Physician Autonomy and Restoring the Doctor-Patient Relationship."Emphasizes the importance of the book: - Focusing on reclaiming autonomy - Promoting price transparency in healthcare.Book recommendationsPrivate Practice Solutions Book on AmazonEpisode 40 Saved By GraceLinkedIn https://www.linkedin.com/in/drgracedpm Support the show*Next Coaching Cohort Starts Feb 25, 2026. Launch it in 8 weeks and apply here...
2024-01-1630 minPodiatry MarketingPromotional SWAG for Your Podiatry Practice📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why providing quality items is beneficial, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and serve as an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit...
2024-01-1530 min