Shows
Podiatry MarketingPersonal vs. Automated Patient Review Requests💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews. They discuss the pros and cons of personalized versus automated review requests, highlighting the importance of patient feedback in building trust and enhancing your online presence. Learn how to choose the right method based on your clinic's size, staff, and goals. Whether you're a newly established practice or a gro...2024-07-2228 minPodiatry MarketingWhat is Your WORD for the Year?💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth. They delve into how selecting a single word can simplify and align goals, and Tyson shares his personal experience with using words like 'evolve,' 'abundance,' 'simplicity,' and 'discovery.' The duo explores how this practice can enhance a podiatry business...2024-07-1516 minPodiatry MarketingKnowing When It's Time to Switch Podiatry Marketing Providers💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated marketing strategies. The episode also offers advice on performing research and due diligence, developing a transition plan, and monitoring your new marketing provider's performance to ensure your practice can effectively attract its ideal patients. Jim also provides insight...2024-07-0829 minPodiatry MarketingHow Podiatrists Can Adapt to Direct-to-Patient Marketing💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and cohost Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing within the podiatry field. We explore a notable case of a medical hardware company advertising a bunionectomy procedure directly to consumers via TV ads, bypassing traditional marketing aimed at podiatrists. The conversation delves into the pros and cons of this approach, including increased patient awareness but potential misinformation and challenges in the doctor-patient relationship. They al...2024-06-2424 minPodiatry MarketingWhat Would Walt Disney Do?💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize your clinic's operations, delegate tasks, and create a magical patient experience inspired by Walt Disney's management style. Tune in for practical tips and strategies to grow your podiatry practice while maintaining a high level of patient care.✉️ CONTACTjim@pod...2024-06-1716 minPodiatry MarketingEnhancing Professional Networking for Podiatrists on Instagram and LinkedIn💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover various topics, including the value of engaging with content, expanding professional networks, staying updated on industry news, and showcasing expertise to discover opportunities like speaking engagements. The conversation also touches upon respectful online interactions, the evolution of medical equipment marketing through social media...2024-06-1023 minPodiatry MarketingWhy Your Clinic's Receptionist Might Be Your MVP💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk person or receptionist in a podiatry business. They emphasize that this role is not just about answering phones but is pivotal in representing the clinic's brand and ensuring a positive patient experience. They highlight the importance of selecting someone who is not only hospitable and professional but also fits the business's image and standards. The...2024-06-0320 minPodiatry MarketingGoogle Analytics: A Podiatrist's Guide to Understanding Website Health💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool to gauge website health and improve marketing strategies. We focus on Google Analytics, unpacking its benefits for tracking website traffic, visitor behavior, and conversion rates. We stress the importance of making data-driven decisions to optimize web presence and attract the ideal patient demographic. The episod...2024-05-2728 minPodiatry Marketing5 Key Actions for Enhancing Patient Experience & Online Reputation💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve their patient interactions and digital presence: implementing a comprehensive feedback system, optimizing online listings and monitoring reviews, personalizing patient communications, leveraging technology for convenience, and actively and empathetically responding to feedback and reviews. These steps are aimed at increasing patient satisfaction, fostering practi...2024-05-1326 minPodiatry MarketingThe 5 Most Important Podiatry Marketing Rules💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules that are essential for podiatrists aiming to enhance their practice. They emphasize the importance of marketing strategies designed to either attract or repel potential patients, the necessity of being actively involved in your marketing efforts, and the power of consistency in your marketing messages. Additionally, they advise against trying to please everyone, underscoring the importance of targeting your i...2024-05-0625 minPodiatry MarketingReflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to create a fulfilling and financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within one's practice, aligning the services offered with passion areas such as biomechanics or sports medicine, and thriving by attracting the right patient demographic. The conversation covers practical tips on taking deliberate steps toward personal fulfillment, including the idea of scheduling time off for reflec...2024-04-2921 minPodiatry MarketingConvenience is One of the Best Marketing Tools💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, such as appointment scheduling, express services for orthotics, parking availability, and online booking processes, emphasizing the positive impact on patient experience and practice reputation. The conversation highlights practical strategies for reducing patient wait times, efficiently managing appointment schedules, and ensuring a smooth patient experience from start to fin...2024-04-2221 minPodiatry Marketing5 Ways to Get In Front of Your Ideal Patients💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimizing clinic websites, networking with healthcare and non-healthcare businesses, developing educational content and resources, implementing targeted advertising campaigns, and participating in community health fairs and events. Along with these strategies, they emphasize the importance of being consistent across platforms, investing time effect...2024-04-1524 minPodiatry MarketingDemand-Based Pricing in Podiatry💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics. Through personal anecdotes, including a humorous story involving a motel's dynamic pricing during a storm surge, they illustrate supply and demand principles in action. The podcast also covers how podiatrists can apply these...2024-04-0822 minPodiatry MarketingBeyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chances to see and evaluate new products and technologies, and the continued professional education it provides. They also discuss the personal motivation gained from these conferences and suggest that conference attendance can stimulate growth in practices and invigorate staff teams, contributing to the overall health of your practice.✉...2024-04-0126 minPodiatry MarketingThe Difference Between Sunk Costs and Opportunity Costs💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, project, or person. The use of resources and time should be critical considerations for all decisions made. They also discuss the danger of investing too much effort into tactics that are not yielding results. They emphasize the value of taking calculated risks and capita...2024-03-2519 minPodiatry MarketingLeveraging Your Electronic Medical Record Software for Practice Growth💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms, automating patient reminders, creating targeted recall campaigns, patient education, and gathering valuable patient feedback. They also explore the potential of EMRs in generating reviews and making the most of what an EMR system can offer to improve the efficiency of a podiatry practice.✉️ CONTACT2024-03-1822 minPodiatry MarketingMarketing the Practice, Not the Podiatrists💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing the services of a practice, not the individual podiatrist. This episode explores various topics such as public speaking appearances, the importance of uniforms in marketing photos, and employee introductions on company websites. They emphasize the fact that while new podiatrists might come and go, the practice will always be constant. Thus, focusing on marketing the practice helps in mainta...2024-03-1117 minPodiatry MarketingUnderstanding the Trade-Offs With Different Marketing Providers💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM discuss the differences between hiring large marketing agencies versus smaller, individual consultants in the podiatry field. They outline the pros and cons of each, offering insights into factors like personalized service, scalability, adaptability, and costs. Jim, as a one-man consultancy, shares his own experiences and the benefits he offers his clients while also recognizing the potential advantages of larger agencies. In conclusion, they highlight the importance of cli...2024-03-0425 minPodiatry MarketingWhat's the Best, Not the Cheapest💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered include evaluating software programs not by their cost but by the value they provide for the practice, making investments to amplify one's online presence and representation, the perceived stigma with 'cheap' mindsets, and the significance of comprehending the difference between price and value. They strongly encourage listen...2024-02-2619 minPodiatry MarketingHow to Create A Workflow for Before and After Photos💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, improving patient experience, and providing better education about treatments. They also discuss how to create a photo workflow that can streamline processes and save time. The hosts also provide suggestions for how to make this work in any practice, stressing the importance of proper patient consent, photo qualit...2024-02-1928 minPodiatry MarketingPiggybacking Onto Other Communities💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing the importance of providing value to those communities. Using classic examples from major brands to personal experiences, they cover how you can leverage both online and offline platforms, from running events to Facebook groups. They passionately insist on the importance of being humble and respectful and co...2024-02-1219 minPodiatry MarketingWhy Marketing Your Clinic Shouldn’t Be “Set it and Forget It”💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingTyson Franklin and Jim McDannald, DPM, highlight the importance of regular and consistent marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to your clinic's marketing can build trust, establish expertise, raise awareness, adapt to changing trends, and better track performance. Discover how being active in your community and having ongoing marketing efforts can foster stronger connections with your patient base. Listen in for va...2024-02-0520 minPodiatry MarketingHow to Audit Your Podiatry Clinic's Marketing Strategy💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating if the marketing efforts are effective and whether changes need to be made. They discuss the utilization of the 'OODA Loop', a strategic tool involving observation, orientation, decision, and action. They also delve into the need to understand patients' behaviors, including what blogs they read, events they a...2024-01-2917 minPodiatry MarketingStep-by-Step Guide to Planning a Podiatry Clinic Photoshoot💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They talk about how these photos can help in marketing and showcasing the clinic's facilities, modalities, staff, and patient journey. Emphasizing the need for planning, execution, and post-production, they also touch upon the importance of compliance, consistency, and the utilization of these images in different marketing platforms for maximum benefits.✉️ CONTACTjim@podiatrygrowth.com2024-01-2229 min
The Direct Care Podcast For SpecialistsPrivate Practice Solutions Book by Dr. Grace Torres-Hodges, DPMSend us a textDr. Grace Torres-Hodges provides insights on direct care in her latest book.Book title: "Private Practice Solution: Reclaiming Physician Autonomy and Restoring the Doctor-Patient Relationship."Emphasizes the importance of the book: - Focusing on reclaiming autonomy - Promoting price transparency in healthcare.Book recommendationsPrivate Practice Solutions Book on AmazonEpisode 40 Saved By GraceLinkedIn https://www.linkedin.com/in/drgracedpm Support the show ***COURSE ONLY SPECIAL Take $500 off my signature program Launch Your DSC Practice in...2024-01-1630 minPodiatry MarketingPromotional SWAG for Your Podiatry Practice💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of 'Podiatry Marketing,' host Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why it's beneficial to provide quality items, the importance of making swag useful, and how swag can increase brand awareness, improve team culture, and be an alternative to traditional business cards. They also delve into keeping swag environmentally friendly and tailoring it to suit the clientele. An insightful discussion for those...2024-01-1529 minPodiatry MarketingMaximizing Visibility: The Role of Images in Google's Local Search for Podiatry💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingJoin Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing, as they delve into the impact of visual search and how high-quality images can significantly affect a Podiatry clinic's visibility online. Discover how images play a crucial role in Google's search algorithm, and why it's important for businesses to portray their services accurately with relevant images. They also discuss the importance of regularly updating business profiles and websites to match Google's always-evolving standards. Plus, they provide insight into t...2024-01-0824 minPodiatry MarketingWhy Your Podiatry Practice Needs a Professional Style Guide💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Jim McDannald, DPM and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic, from fonts and colors to logo design. They highlight the value of securing the services of a professional graphic designer, distinguishing them from less expensive alternatives like Fiverr. They also discuss various file formats, the significance of brand recognition, and the long-term benefits of develo...2024-01-0124 minPodiatry MarketingThe Power of Patient Webinars💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for using patient webinars in the field of podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust. Tyson and Jim also touch on the potential of webinar content repurposing, and stress the significance of making webinars simple and accessible —ultimately promoting a highly efficient way to educate patients and market your expertise.✉️ CON...2023-12-2521 minPodiatry MarketingYour Pricing (FEES) Should Be Part of Your Marketing Strategy💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover the importance of price setting, taking into account competitor fees, patient demographics, and future business expenses. Lastly, they discuss the potential impact of inflation and the mindset that is needed for practitioners to ensure their fees reflect their value and services.✉...2023-12-1823 minPodiatry MarketingContent Repurposing: Maximizing Your Podiatry Clinic's Marketing Efforts💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on how to distribute content effectively, including suggestions on creating original high-quality content, selecting suitable social media channels for distribution, maintaining consistency and quality, and experimenting with differ...2023-12-1119 minPodiatry MarketingCelebrating 100 Episodes with a Top 10 ListWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world.What You'll Learn:Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an impact.Success Stories: Jim and Tyson highlight listener success stories and how implementing strategies from these episodes...2023-11-2030 minPodiatry MarketingStop Chasing Low-Hanging FruitWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice.What You'll Learn:The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to unsustainable discount strategies, we cover it all.The Pitfalls of Easy Money: Discover why targeting low-effort opportunities ca...2023-11-1324 minPodiatry MarketingHow to Know if Your Marketing is WorkingWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results?What You'll Learn:Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We’ll guide you through the processes that will help you determine the efficiency of your tactics.Marketing as an Amplifier: Di...2023-11-0624 minPodiatry MarketingHow a Newsletter Profits Your PracticeWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy.Targeted Audience EngagementDirect communication with patients and potential patients interested in your services.Achieving more relevant and meaningful interactions than broad-reaching marketing strategies.Cost-EffectiveLower cost per acquisition compared to traditional marketing avenues.High return on investment due to minimal printing and distribution expenses.Overview of budget-friendly email marketing platforms.Measurable ResultsUtilizing modern email platforms for i...2023-10-3028 minPodiatry MarketingWe Have Too Many Marketing OptionsWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn how to navigate through the sea of ideas and pick what's best for your practice.IntroductionThe common misconception: Limited marketing choices for podiatrists.The true challenge: Sifting through an abundance of options.The Red Queen HypothesisOverview and it...2023-10-2324 minPodiatry MarketingThe 5 Most Important Things To Know Before Marketing Your ClinicWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that falls flat.Ideal Patient Analysis:The importance of identifying your main patient demographics.Adjusting your marketing strategies to align with their specific needs and behaviors.How understanding your audience dictates your marketing tone, content, and channels.Unique Selling Proposition (USP):What sets your clinic apart in...2023-10-1629 minPodiatry MarketingCreate Your Own Speaking OpportunitiesWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them!The Powell River Experience (2018):How did this speaking opportunity in Powell River come about?The inspiration from an out-of-town speaker at Cairns Chamber of Commerce.The intrigue of an unknown speaker and how it brings in a crowd.The strategic move to replicate this in...2023-10-0926 minPodiatry MarketingDo You Have A Marketing System for Your Podiatry Clinic?Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick!Episode Highlights:Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce the three main types you should know: DIY, Hybrid, and Outsourcing.Crafting Your Perfect Marketing System: Understand the intricacies of a marketing system and the importance of customization based on your clinic’s unique needs.DIY Marketing Deep Dive: Is taking the reins of...2023-10-0221 minPodiatry MarketingShow Your Patients Behind The ScenesWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content.Episode Highlights:The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize your brand and create a connection beyond the treatment room.Shake Up Your Content: If your posts are stuck in a cycle of podiatry p...2023-09-2525 minThe Direct Care Podcast For SpecialistsMarketing From the Expert: Jim McDannald, DPMSend us a textThis episode will be relevant to all Direct Care Specialists. Jim talks about how to stand out from insurance options, what online presence is and how to build it and eliminating the all or none thinking that a lot of us have around marketing. Let's dive inDr. Jim McDannald's Resources:https://podiatrygrowth.com/https://www.podiatry.marketing/ Support the show ***COURSE ONLY SPECIAL Take $500 off my signature program Launch Your DSC Practice in 12 Weeks, ends May 27, 2025, coupon code DCPODCAST500...2023-09-1924 minPodiatry MarketingShould Your Podiatry Clinic Use Threads?Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy.Episode Highlights:Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social media pack.Threads' Purpose: Does Threads aim to be the next Twitter? Or does it have a d...2023-09-1818 minPodiatry MarketingThe Importance of Being GenuineWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevitable judgment that comes when you’re in the public eye.Inside This Episode:The Mirror TestWhat does it feel like when someone who's consumed your content meets you in person? Are you living up to your marketed persona?The ideal: Being the exact same person on stage, in books, podcasts, and in...2023-09-1117 minPodiatry MarketingWhy Podiatrists Can't Live Off of Google AloneWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your practice.Inside This Episode:Google: A Blessing and a Potential Curse:Delve deep into the prevalent dependence on G...2023-09-0429 minPodiatry MarketingLearnings from Ned Australian WhiskyWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outside the podiatry sphere, particularly the exceptional branding genius of Ned Australian Whisky. Their Sounds of Origin and the Sounds of Bathurst limited edition bottles are not just about the spirit inside, but a symphony of branding, storytelling, and unique selling propositions. And guess what? They fetch a premium for it.Delving Deeper into the Episode:Drawing Inspiration f...2023-08-2822 minPodiatry MarketingMarketing for Senior Podiatrists Eyeing Succession or SaleWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential buyers.Deep Dive into the Episode:Introduction: Setting the StageWe introduce the gravity of marketing for senior podiatrists contemplating the future of their practice. It's n...2023-08-2125 minPodiatry MarketingThe Four P's of MarketingWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually or in tandem to drive a business's marketing objectives.Understanding the Four P'sProduct (and Service)The very essence of what you're offering. Is your service portfolio broad or specialized? D...2023-08-1427 minPodiatry MarketingGetting Started With Patient Testimonial VideosWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial video is undeniable. It's not merely about recording a patient's feedback; it's about narrating a compelling story of transformation and trust. Whether you're new to the game or looking to refine your approach, this episode provides a step-by-step guide to ensure your videos are engaging, informative, and, most importantly, authentic.Why Create Patient Testimonial Videos?...2023-08-0726 minPodiatry MarketingIs Your Plan to Open Another Boring Podiatry Clinic?Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: Are you merely imitating what's already out there, or are you bringing something unique to the table?This lively discussion encompasses several key aspects of establishing a distinctive podiatry practice, such as:Identifying and understanding your competitors: Who are the other podiatrists in your area, and what services do they provide? Are they all delivering the same offerings in the...2023-07-3123 minPodiatry MarketingTop 5 Things To Learn Before Starting A Private PracticeWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on this journey.Here's a quick rundown of what we discuss:1. Business and Financial Planning: You didn't become a podiatrist to run a business, but private practice demands it. We break down the importance of having a robust business plan, understanding basic finance principles, securing the right insurance, and planning for growth.2. Legal an...2023-07-2427 minPodiatry MarketingSelf Reflective MarketingWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self Reflective Marketing.'We discuss:Post-Activity Analysis: Each marketing action you take, whether a talk, expo, online ads or otherwise, requires a thorough review. Ask yourself: What worked? What didn't? If you were to do it again, what changes would you make? The answers to these questions form the crux of effective self-reflective marketing.More of What Works, Less of What...2023-07-1722 minPodiatry MarketingSearch vs. Display Advertising for PodiatristsWelcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.The Difference Between Search and Display AdvertisingTo kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.When a Podiatry Clinic Should Use Search Advertising...2023-07-1026 minPodiatry MarketingCelebrate Milestones and Implement TradtionsWelcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts.Key Topics:Celebrating MilestonesExternal Milestones:Celebrating years in practice: Our hosts discuss the importance of recognizing the longevity and success of the business.Welcoming new team members: Acknowledging the growth of your team and the unique skills new members b...2023-07-0320 minPodiatry MarketingThe Mid-Year Check-UpWelcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're going deep into the importance of both qualitative and quantitative metrics, sharing strategies on how to track your progress, and offering tips to maintain, adjust, or even overhaul your current strategies if needed.Introduction: Welcoming remarks and overview of the podcast's purpose and what listeners can expect from this episode's topic, the mid-year check-in.Importance of a Mid-Year C...2023-06-2625 minPodiatry MarketingThe Importance of Your Clinic's Curb/Street AppealWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or located within a shopping center or mall, your street appeal is crucial in attracting potential patients.1. Assess Your Clinic's ExteriorWe start by discussing the importance of taking a moment to stand outside your clinic and critically look at what others see. We discuss the value of viewing your business from different angles, considering...2023-06-1924 minPodiatry MarketingGetting Off On The Right Foot With Your Marketing ProviderWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we focus on the crucial aspect of selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importance of local exclusivity, ownership of website content, the significance of consistent marketing efforts, and the ideal cadence for communication and reporting.Episode Highlights:Ensuring a Good Fit: Explore the importance of provider trials, avoiding long contracts, and the significance of understanding your marketing provider's approach.Local Exclusivity: We...2023-06-1229 minPodiatry MarketingHow to Write Blogs EasilyWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vital skill in digital marketing for any podiatry clinic.Episode Highlights:The Rookie's Mistake: We dissect the common pitfall of rookies trying to write, edit, and perfect their blogs simultaneously and discuss why this approach often leads to exhaustion and less effective content.Spacing Out Your Activities: We outline a five-day plan to break down your writing tasks into...2023-06-0525 minPodiatry MarketingThe Importance of Local VisibilityWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll provide actionable tips and strategies to increase your clinic's local visibility, attract potential patients, and build relationships within your community.Key Points:Optimize Your Website for Local Search:Enhancing your website for local search is crucial. Make sure to incorporate your clinic's location and pertinent keywords throughout your site. Creating a Google Business Profile can...2023-05-2929 minPodiatry Marketing13 Things You Would Do DifferentlyWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're not just in your neighborhood; they're right there, with a unique service offering and a large marketing budget.What We Covered:Professional Referrers: We discuss how to handle these situations, from gentle reminders to using tools like LOOM and Braintoss. We also touch on the 'Be Our Guest Book' strategy.Non-Professional Referrers: We emphasize the importance of proactive...2023-05-2226 minPodiatry MarketingHow to Handle a Negative Online ReviewWelcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews.What We Covered:The reality of negative reviews: It's crucial to understand that every practice experiences a bad review occasionally. It's a normal part of running a podiatry clinic, and not a reflection of your practice's overall quality or dedication.Response over reaction: The critical aspect isn't the negative review itself, but how you respond to it. Your reaction...2023-05-1525 minPodiatry MarketingFinding Black Caviar - The Importance of Testing and MeasuringIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing inspiration from the success stories of Australian racehorses Black Caviar and Winx, this episode emphasizes the need for ongoing testing, measuring, and adjusting in your marketing efforts.Join Jim and Tyson as they discuss key lessons from EP 70, where they explored the concept of developing micro-pillars and sticking to what works while eliminating what doesn't. In this episode, they elaborate on...2023-05-0823 minPodiatry MarketingFinding the Intersection of Your Skills & ExperienceIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice. Learn how to identify your unique value proposition and leverage it to unlock new opportunities for success in your field.Join Jim and Tyson as they discuss the following essential steps to help you navigate this journey:Assessing your skills: Understanding your strengths, areas of expertise, and tasks you excel at to build a strong foundation for your career...2023-05-0123 minPodiatry MarketingDeveloping Micro-Pillars within Your 6 Pillars of MarketingIn this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin ddelve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro-pillars can unlock your clinic's full potential and lead to exponential growth.Join Jim and Tyson as they explore each of the six pillars – Professional Referrals, Non-Professional Referrals, Internal, External, Verbal, and Online – and share practical strategies for honing micro-pillars within each. Learn from their real-world experiences and success stories, as they provide valuable tips on how to i...2023-04-2425 minPodiatry MarketingGet Off The Blogging Hamster Wheel In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM, and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster wheel is a waste of time, and how it can even hurt your clinic's growth.Jim and Tyson dive deep into the importance of understanding your target audience and sharing valuable insights on how to create content that resonates with potential patients. They explore alternative marketing strategies, such as leveraging targeted Google Search Ads, treatment/diagnosis p...2023-04-1723 minThe Direct Care Podcast For SpecialistsReplay with Dr. Stephanie Oexeman She's a DPMSend us a textCheck out this interview from the podcast She's a DPM: Coaching with Tea and Direct Care Podiatry Practice, originally aired on 10/05/2022 and still relevant! Show our DPM some love by subscribing to her podcast.We talk about- updates in my private practice- how I'm helping specialists start their Direct Care journey through coaching- private practice is not dead - should you start with coaching?- how do you screen a good coach?- the most challenging part of transition from insurance to...2023-04-0440 min