Shows
The Employee Advocacy & Influence PodcastInside Barclays' Viral Creator Club With Catherine McFarlaneIn this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators.She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging talent, and how Barclays measures the success of this bold employer brand experiment.Key Topics Covered:How Barclays launched the Creator ClubEmpowering early-career employees with creative freedomThe role of trust and leadership in advocacy successWhat happens...2025-05-1442 minThe Employee Advocacy & Influence PodcastProcore’s Melissa Heidmiller: Getting Internal Buy-In for AdvocacyIn this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results.Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and professional development, encouraging employees to be active advocates on LinkedIn and beyond. Melissa also shares success stories, including how its annual conference, Groundbreak, drove massive engagement on social media, surpassing past years' results.Key Topics Discussed:Building and scaling employee advocacy at Procore2025-04-2334 minThe Employee Advocacy & Influence PodcastFrom Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee AdvocacyLewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact.Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond.Key Topics Discussed: How Nissan built and scaled its employee advocacy program glo...2025-03-1236 minThe Employee Advocacy & Influence PodcastAwin's Sarah Ruzgar O'Connell: The New Era of Employee AdvocacyLewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends.Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority.Key Topics Discussed:The evolution of employee advocacy and what it means for brandsHow...2025-02-2633 minThe Employee Advocacy & Influence PodcastDemandbase’s Vahbiz Cooper: Driving User Adoption & Employee EngagementLewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs.Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies.Key Topics Discussed:How to drive user adoption for employee advocacy programsThe role of leadership in ensuring program successCreative ways to onboard and engage employeesMaking advocacy accessibleIf...2025-02-1232 minThe Employee Advocacy & Influence PodcastDanfoss’s Eva Baluchova: Empowering Employees to Share Their StoriesThis episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization.Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way...2025-01-2937 minThe Employee Advocacy & Influence PodcastClark Hill Law’s Roy Sexton: Scaling Employee Advocacy in Law FirmsThis episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry.Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative.Key Topics Discussed:Overcoming challenges in regulated industries.The power of internal training.Keeping engagement alive.Clark Hill’s real-world journey as they set...2025-01-151h 07The Employee Advocacy & Influence PodcastTalkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee AdvocacyJoin Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy.Key Topics Discussed:Why LinkedIn is the go-to platform for employee advocacy and how you can elevate both your company’s brand and your personal brand.How employee advocacy can empower your team to amplify their brand visibility with real-life examples from Talkdesk.Innovative techniques for motivating employees to participate in their employee advocacy program an...2024-12-1852 minThe Employee Advocacy & Influence PodcastNielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company BrandLewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals.Key Topics Discussed :Understanding ROI – From reach and engagement to website traffic, Anna outlines various ways to track the success of your advocacy efforts.Empowering Employees through Personal Branding – Get tips on how employees can build their personal brands for career growth, visibility, and networking.The...2024-12-0456 minThe Employee Advocacy & Influence PodcastThe Employee Advocacy Benchmark ReportKey takeaways from the Employee Advocacy Benchmark Report.Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement.Key Topics Discussed:Employees having formal social media training The surprising resistance to social media among employees and how to overcome it.How companies are using technology to streamline their employee advocacy efforts.The best departments to start with for employee advocacy.Download your free copy of t...2024-10-2335 minThe Employee Advocacy & Influence PodcastHow Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike JansenIn this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media.Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training.Resources:https://dsmn8.org/free-healthcheck-s3ep6https://dsmn8.org/Free-Social-Template Co...2024-10-0944 minThe Employee Advocacy & Influence Podcast5 Ways to Keep Employees EngagedThe Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program.Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation.Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement.Plus, find out which group...2024-09-1841 minThe Employee Advocacy & Influence PodcastHow to build a social media posting habit | w/April JonesIn this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights.April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand presence for employees and shares insights on effectively communicating these benefits across all levels of an organization.Bu...2024-05-0118 minThe Employee Advocacy & Influence Podcast“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer SuccessIn this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?”Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique every time.Learn how this approach can help companies avoid the appearance of spam posting while main...2024-04-1013 minThe Employee Advocacy & Influence PodcastDebunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement.Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ Podcast on ideal advocate profile: here.*(link all in buzz sprout)*How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Gra...2024-03-2721 minThe Employee Advocacy & Influence PodcastHuge News! The Employee Advocacy Certification Launch | DSMN8We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program.Enroll for the free course here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE ana...2024-03-1337 min
Okay, Team! A Young Designer's Guide.Episode 9: Salary Negotiating and Knowing Your Worth.In this episode, The Team covers salary negotiating techniques, cost of living considerations, and how to calculate how much you should ask for when negotiating your salary for a graphic design job!Show Notes:Negotiate a SalaryKnow your worthTrack all your expenses for a month:Needs: Rent, gas, insurance, bills, etc. Wants: Dinner, dates, going out, Netflix subscription, clothes, etc. Saving: Are you saving? - now multiply each of those by 12 and add up = yearly expenses. - If everything you do is $1,800 a month, you can live as a cheap college student in Oxfo...2024-01-2546 min
Leader AdvocacyLeader Advocacy rencontre avec Johana Tuil de ALTENLeaderAdvocacy.com pour son épisode n°10 Patrice Hillaire rencontre Johana Tuil de la société ALTEN. Pour cet épisode, nous revenons sur les contours de son poste de Manager E Réputation, du déploiement de son programme de leader advocacy et employee advocacy à l'international, de sa méthodologie pour développer la leader Advocacy, de la facebookisation de Linkedin, pour terminer sur la manière d'intégrer ou non Tiktok dans une stratégie d'Employee Advocacy.Johana vous conseille de suivre les personnes suivantes :Maud Alavès, spécialiste indépendante en leader advocacyNina Ramen, CEO Ramen...2024-01-2327 min
The Content 10x PodcastWhy Do People Share Your Content?The science behind why people share content is one that could be debated ad nauseam. But, as with all things that involve the human psyche, there are no hard and fast rules that will guarantee a viral post, (if only!). However, there are a few tricks that, when applied in the right context at the right time, work together to make your organization’s content more shareable and in turn, your employees more amenable to amplifying your message and getting your content in front of a wider, already interested audience. In this episode of the Conten...2023-11-0210 minThe Content 10x PodcastHow Your Employees Can Amplify Your Content with Bradley KeenanMore and more, employee advocacy is becoming a niche marketing tool that businesses are utilizing to extend the reach of their content. But there is a right way and a wrong way to go about it, says Bradley Keenan, Founder and CEO of DSMN8. The world have moved away from what Bradley describes as ‘”employee advocacy 1.0”, where the company just use the employees to get their content out there. There is now a focus on social enablement – empowering individuals who have an interest in being active on social, to be good at it. Bradley joins host Amy Wood...2023-10-1936 minThe Employee Advocacy & Influence Podcast5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8.Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips.Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now!Special offer for listeners! Sign up to early access to the Employee Advocacy course: here! Grab a free copy of Bra...2023-10-0437 minThe Employee Advocacy & Influence Podcast3 Quick Wins for Employee Advocacy | DSMN8In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create your ideal advocate profile here.Get your free employee advocacy program feedback template here.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and p...2023-09-2028 min
Meaningful Work, Meaningful Life Podcast#104 How to Stop Being Stuffy & Become People Centric: The Power of Employee Advocacy with Bradley KeenanIn this episode, Bradley Keenan, the founder and CEO of DSMN8, an employee influencer platform, discusses the importance of enabling employees to be more active on social media. Bradley shares his background as a salesperson turned entrepreneur and how he came up with the idea for DSMN8.
He also explains the concept of employee advocacy 1.0 and 2.0, highlighting the shift towards empowering employees to advocate for themselves on social media.
Highlights
Employee advocacy 1.0 focused on using employees as billboards for the company's marketing content, while Employee Advocacy 2.0 enables employees to advocate for themselves and build...2023-09-1846 minThe Employee Advocacy & Influence PodcastThe Best Content Strategy for Employee Advocacy Success | DSMN8In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them.Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program.Special offer for listeners! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’, before it’s released: https://dsmn8.com/employee-advocacy-book/LinkedIn’s algorithm changes and the PACKD acronym Lewis discussed.How active are your employees on social? Often i...2023-09-0626 minThe Employee Advocacy & Influence PodcastHUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming SeptemberBIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes.In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though!Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released.How to create your ideal advocate profiles.How active are your employees on social? Often it's a great way to u...2023-08-1627 minThe Employee Advocacy & Influence Podcast3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them. How to create your ideal advocate profile. Update your social media policy.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a be...2023-08-0432 minThe Employee Advocacy & Influence PodcastWhat LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent updates. A must-watch/listen for all marketing professionals.Part one here.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benc...2023-07-1938 minThe Employee Advocacy & Influence PodcastWhat LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD analogy for writing better posts.The Entrepreneur articlePart Two here.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and prov...2023-07-1929 minThe Employee Advocacy & Influence PodcastCreating Your Ideal Advocate Profile | DSMN8Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this can lead to a successful employee advocacy program.Template to create ideal advocate profiles here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your e...2023-06-2830 minThe Employee Advocacy & Influence PodcastWhy Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees are regularly sha...2023-06-2125 minThe Employee Advocacy & Influence PodcastThe 4 Ideal Advocate Profiles | DSMN8In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these personas are perfect for an employee advocacy program.Blog post on The Pyramid of Employee Influence: How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and p...2023-06-1429 minThe Employee Advocacy & Influence PodcastHow to Sell Employee Advocacy to Your CFO | DSMN8In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!Employee Advocacy ROI CalculatorStats on Employee AdvocacyEmployee Reach CalculatorHow active are your employees on social? Often it's a great way to understand the current sentiment towards social media...2023-06-0729 minThe Employee Advocacy & Influence PodcastDebunked: Employee Advocacy is JUST for Marketing | DSMN8In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees...2023-05-3144 minThe Employee Advocacy & Influence PodcastHow to Use Employee Advocacy for Content Idea Generation | DSMN8In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees are regularly sharing.What the impact of this activity looks like.How...2023-05-2425 minThe Employee Advocacy & Influence PodcastStepping Up from Manual Employee Advocacy to a Formal Program | DSMN8In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy.Blog post on why you need an employee advocacy tool.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis...2023-05-1721 minThe Employee Advocacy & Influence PodcastThe 3 Enemies of Employee Advocacy | DSMN8We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy program.Grab our social media policy template.Is employee advocacy bridging the gap between internal and external comms? Check out the research.The most common employee advocacy mistakes (blog post).How active a...2023-05-1029 minThe Employee Advocacy & Influence PodcastHow Regulated Industries are Leveraging Employee AdvocacyIn this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees are regularly sharing.What the impact of this activity looks like.How you’re doing vs your competi...2022-11-3007 minThe Employee Advocacy & Influence PodcastWhat Makes an Enterprise Employee Advocacy Program?In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program!How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn:How many of your employees are regularly sharing.What the impact of this activity looks like.How you’re doing vs you...2022-11-2311 minThe Employee Advocacy & Influence PodcastEmployee Advocacy Masterclass with DropboxIn this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through the top tips to help you succeed.How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE anal...2022-11-1608 min