Shows
DTC PodcastBonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC BrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you’re alread...
2025-07-3026 min
DTC PodcastBonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin JeffersonSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren’t) preparing for what’s ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planning
2025-07-2332 min
DTC PodcastBonus: Preparing Your DTC Brand for Acquisition: Lessons on the PE Path from Because VenturesSubscribe to DTC Newsletter - https://dtcnews.link/signupIn today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth path for founders.https://because.ventureshttps://www.linkedin.com/in/jeremyhorowitz1/https://letsbuyabiz.xyz/subscribeKey Topics Covered:Why vent...
2025-04-3034 min
DTC PodcastEp 502: DTC Survival Guide To Increasing Your Marketing Efficiency: A Fireside Chat with Dave Steele, Pilothouse CEO | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signupJoin us for a dynamic fireside chat with Pilothouse CEO and Co-Founder Dave Steele about the inflection point that DTC brands find themselves facing with the global economy and Trump's tariffs. This session delves into on key areas such as consumer behavior, big-picture strategies, offline/online integration, product development, and crafting a powerful brand promise. We also discuss navigating challenges like gaining traction and building a successful aperitif category. This talk offers insights and strategies for anyone looking to thrive in the DTC space.
2025-04-2519 min
DTC PodcastBonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key insights from Klaviyo’s new “Future of Consumer Marketing” report, talk a...
2025-04-2328 min
The World's Best Email and Retention PodcastEp 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERPIn this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.But that strategy kills long-term brand equity and inbox placement.Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.Key Takeaways:Why inbox plac...
2025-04-0850 min
DTC PodcastEp 497: Aviron’s $25M Journey: Gamified Fitness & DTC PivotSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy’s journey is a case study in high-consideration product growth, investor navigation, and multi-channel marketing.Key Highlights:Why hardware/software hybrid brands require longer go-to-market timelinesThe real story behind getting into Y...
2025-04-0733 min
DTC PodcastBonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC BrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply today.Work with WonderAds.com by Tatari.tv...
2025-04-0223 min
DTC PodcastEp 485: How Soberish Built a $1M+ DTC Brand Without AdsSubscribe to DTC Newsletter - https://dtcnews.link/signupKim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.In this episode of the DTC Podcast, Kim shares how she:✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.✅ Navigated the challenges of selling federally legal hemp-der...
2025-02-2430 min
DTC PodcastEp 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt ElsterSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands.
https://ethercycle.com
https://www.instagram.com/kgelster/?hl=en
https://www.linkedin.com/in/kurtelster/
Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing...
2025-01-2742 minThe World's Best Email and Retention PodcastEp 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERPIn this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention.
Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands.
Whether you’re new to social commerce or...
2025-01-2114 min
DTC PodcastEp 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach.
Key Takeaways:
What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the e-commerce space.
Creative Strategy Tips: Discover why hu...
2024-12-2727 minThe World's Best Email and Retention PodcastBONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERPIn this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business.
From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive.
Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whet...
2024-11-0726 min
DTC PodcastEp 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and TraditionSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.
Throughout the episode, we explore how...
2024-10-2835 min
DTC PodcastEp 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!
Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
2024-10-1828 min
DTC PodcastDTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft SportswearSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear.
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the n...
2024-09-2349 min
Cyber SavvyThe Drivers of DTC's Culture ft. Monica Smith and Pam VilleneuveSend us a textIn this podcast episode, our host Andrew and guests Monica and Pam dive into what shapes DTC's vibrant company culture, highlighting its focus on fostering collaboration, innovation, and employee empowerment. They discuss the role of "just culture," where accountability and fairness are prioritized, creating an environment where employees can learn from mistakes without fear. The conversation emphasizes how this approach is crucial for long-term business success, driving both employee satisfaction and company growth. Tune in to explore how DTC integrates these principles to maintain a thriving, forward-thinking workplace. Guest Pam Villeneuve...
2024-09-1759 min
DTC PodcastEp 436: The Role of Brand in Scaling a Premium DTC Pet Food Company: Insights from OllieSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s growth journey, particularly how the company navigated the challenges of balancing customer acquisition with a strong brand identity.
Nicole shares her insights on how brand and performance marketing can no longer operate in...
2024-09-0233 min
DTC PodcastEp 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site.
Key Insights:
Amazon’s Orga...
2024-08-2321 min
DTC PodcastBonus: How DTC Brands are Scaling Word of Mouth Marketing and Manufacturing Virality with Social Snowball's Noah TuckerSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers.
Start snowballing: https://socialsnowball.io
Key Insights:
Modern vs. Legacy Affiliates: Understanding the evolution of affiliate marketing and why modern affiliates like influencers and creators are more effective.
2024-07-0332 min
DTC PodcastEp 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.
This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.
Listen and you'll hear:
In-depth Insights on...
2024-05-1351 min
DTC PodcastDTC Archive: Tiny's Andrew Wilkinson: Hero's Journey from Barista to Empire BuilderSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC.
Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space.
Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to ch...
2023-12-2648 min
DTC PodcastEp 361: Shocking the Gatekeepers – Auto Aftermarket Goes DTC with Sean Reyes from Shock SurplusTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different...
2023-12-1247 min
DTC PodcastBonus: What Leading DTC Subscription Brands All Have in Common w/ Anatta + RechargeSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge
anatta.io/subscription-benchmark-report
rechargepayments.com
Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave Club and Athletic Greens into industry leaders through its...
2023-11-1528 min
DTC PodcastEp 349: Balancing Wellness & Nightlife: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand CommunitiesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.
Here's a glimpse of what's in store:
Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.
2023-10-3038 min
Help my DTC growEP 84. How to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts from Bark.LondonHow to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts
Daniel Watts is the Co-founder of Bark.London, which has been recognized as The Most Impactful Performance Marketing Agency of 2023. They're known for accelerating growth in DTC brands, boasting an impressive portfolio that includes companies like him with a 500% growth rate and Patch Plants with a 71% growth rate. With a team of 25 specialists, they offer a centralized approach to scale brands quickly and profitably. Interestingly, Daniel also has a unique background in hiring, having worked as a niche headhunter, which gives him an edge in...
2023-10-3019 min
DTC PodcastEp 345: Form, Function, and Fragrance: Cosmetic Industry Vet Sherry Jhawar on her Beautiful Journey in DTCTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place.
https://nezcare.com
Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance...
2023-10-2541 min
DTC PodcastEp 343: Pillows, Sleep, and the Journey of a DTC Founder - Larissa Hildebrandt and Henrie.comTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands.
Key Points for Podcast
- Larissa's obsession with sleep and...
2023-10-1034 minHelp my DTC growEP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and EllisMikko Rekola, Chief Evangelist at Woolman, a leading Shopify Plus agency that's partnered with over 250 D2C brands, including heavy hitters like Mars and Bosch. Mikko is also a seasoned board member and advisor for various D2C brands, a keynote presenter at numerous e-commerce summits, and the innovator of the year award winner in 2022 in Europe with Ellis Insights service, by Shopify.
You will get the answers to the following questions:
What would be the most challenging things for the DTC brand nowadays?
Why do you think that data is more important than the actual...
2023-10-0923 min
DTC PodcastDTC ARCHIVE: True Classic - Zero to 9 Figures in Two Years, Powered by Meta AdsTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.
This podcast is a masterclass in what it takes to build a generational brand with growth powered by...
2023-09-2549 minHelp my DTC growEP 78. How segmentation and personalization would help retention for your DTC wine brand? - Ramin Ramhormozi from SKU AgencyHow segmentation and personalization would help retention for your DTC wine brand?
Ramin Ramhormozi is the Co-Founder & Managing Partner of SKU Agency, a firm that has generated millions in revenue for e-commerce clients through specialized email and SMS services. With over 25 years of e-commerce experience under his belt, Ramin has worn many hats - from merchant and consultant to agency owner. As a Klaviyo Gold Master, Ramin hosts The E-commerce Revolution Video Podcast, lending his expertise to businesses around the world.
In this episode, you'll uncover answers to these pivotal questions:
What are the...
2023-09-1135 min
DTC PodcastDTC Archive: The Oodie's Davie Fogarty on getting to $400 Million FASTTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it...
2023-08-2145 minHelp my DTC growEP 72. How Can DTC Brands Leverage Both Amazon and Their Own Website for Maximum Growth? - Vincenzo Toscano from EcomcyHow Can DTC Brands Leverage Both Amazon and Their Own Website for Maximum Growth?
Vincenzo Toscano, a former aerospace engineer turned e-commerce expert, is the CEO of Ecomcy, a top-rated Amazon & Walmart brand management agency. Ecomcy has helped over 1,000 domestic and international brands scale on these marketplaces with an impressive track record of 8-figure ad spend and 9-figure managed revenue. From his start with Amazon FBA, leveraging his engineering salary, to now leading a team of 25 people, Vincenzo's journey is a testament to his dedication to the e-commerce industry.
In this podcast, you will get...
2023-08-2122 minHelp my DTC growEP 70. How segmentation and personalization would help retention for your DTC wine brand? - Ramin Ramhormozi from SKU AgencyHow segmentation and personalization would help retention for your DTC wine brand?
Ramin Ramhormozi is the Co-Founder & Managing Partner of SKU Agency, a firm that has generated millions in revenue for e-commerce clients through specialized email and SMS services. With over 25 years of e-commerce experience under his belt, Ramin has worn many hats - from merchant and consultant to agency owner. As a Klaviyo Gold Master, Ramin hosts The E-commerce Revolution Video Podcast, lending his expertise to businesses around the world.
In this episode, you'll uncover answers to these pivotal questions:
What are the...
2023-08-1435 minHelp my DTC growEP 64. How Can DTC Brands Unlock Explosive Growth Through Email and SMS Marketing? - Nikita Vakhrushev from AspektHow Can DTC Brands Unlock Explosive Growth Through Email and SMS Marketing?
Meet Nikita Vakhrushev, the brain behind Aspekt, an agency that's making waves by helping DTC brands thrive through email and SMS marketing. With a whopping $500k in monthly revenue for his clients, Nikita's 6-year journey from launching his own e-commerce brand to mastering email marketing is nothing short of inspiring. Tune in to get a taste of his secret sauce for brand retention and scaling, honed from working with over 100 DTC brands.
You will get the answers to the following questions:
What...
2023-07-2620 minHelp my DTC growEP 57. How Can DTC Brands Build and Scale a Remote Team for Global Success? - Will Bagnall from SUSOHow Can DTC Brands Build and Scale a Remote Team for Global Success?
Will Bagnall is the founder of SUSO, a leading SEO agency renowned for its outsourcing and white-label services. With a formidable international team, SUSO partners with varied businesses to offer comprehensive technical SEO solutions. In this episode, Will imparts invaluable insights on scaling with an offshore model, key remote team-building strategies for DTC brands, and effective goal-setting and hiring for global markets. Don't miss these expert tips from an entrepreneur who transformed a 2-person consultancy into a 50-strong international agency.
You will...
2023-07-0525 minHelp my DTC growEP 55. How Can Offline DTC Brands Successfully Transition to Online and Thrive? - Anand Mahajan from WebmaxyHow Can Offline DTC Brands Successfully Transition to Online and Thrive?
Anand Mahajan, the serial entrepreneur and Founder of Sphinx Solutions. With over 16 years of experience in IT services, Anand has worked as a CTO on more than 100 products, building one that's used by over 50 million users. His focus on emerging technologies and digital transformation has made him synonymous with ‘Tech Expertise’ and ‘Innovation’. In this episode, we’ll explore how offline DTC brands can make the leap to online, grow, and measure success effectively.
What should an offline DTC hustler consider before going online?
How do we tran...
2023-06-3015 min
DTC PodcastBonus: Exploring the Power of AI in Marketing Operations | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how.
2023-06-2833 minHelp my DTC growEP 52. How Can Your DTC Brand Be a David vs. Goliath With Budget Smarts and Influencers? - Ignas Gee from Blank LabelHow Can Your DTC Brand Be a David vs. Goliath With Budget Smarts and Influencers?
With 10+ years of experience, Ignas has generated over $1B in revenue through digital media. He started at FOREO and LELO, then built brands with his 40-person Blank Label Team. Ignas uses 3rd Party Storytelling, where influencers and content creators tell brand stories. He's the Godfather of Social Proof Marketing and built the world's biggest internal influencer marketing agency. In this episode, we'll discuss his marketing strategies, passion for content, and business expansions in 70+ countries.
You will get the answers to...
2023-06-2644 minHelp my DTC growEP 48. How can E-commerce DTC Founders Leverage Effective Communication for Global Success? - Peter Kaufman from Power TalkHow can E-commerce DTC Founders Leverage Effective Communication for Global Success?
Peter Kaufman is an experienced expert in big-deal sales, real estate, and career advancement, with over 10 years of experience in Ukraine, Poland, and Hungary. As the creator of the Power Talk program, he helps individuals conquer the challenges of global business.
You will get the answers to the following questions:
How to enhance your European presence, establish relationships with US suppliers, and enter the US market using effective communication.
Specific strategies to develop executive confidence and navigate the demands of leadership.
How non-native...
2023-06-2238 min
DTC Drive Podcast by LifesightHow to Use Pinterest for eCommerce in 2023 & beyond feat Robin Dimond , CEO & Founder of Fifth & Cor | DTC DrivePinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies.
Let's deep dive into "How to Use...
2023-06-2041 min
DTC PodcastEp 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormickTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.
We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand...
2023-06-1241 minHelp my DTC growEP 41. How can data analytics and customer feedback be used to improve personalization for DTC brands? - Rasmus Houlind from AgillicHow can data analytics and customer feedback be used to improve personalization for DTC brands?
Rasmus Houlind is a well-known author, speaker and consultant in the Nordics. After 10 years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book. Later in 2019, he followed up with the omnichannel marketing bestseller ‘Make it all about me’. Since then he has evangelized Omnichannel Marketing and Marketing Automation from a position of Chief Experience Officer with the Nordic Martech company Agillic.
From this episode, you will get the answers to the following questions:
What...
2023-06-1241 min
DTC PodcastEp 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew SanockiTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with...
2023-06-0535 min
DTC PodcastEp 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNFTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being...
2023-06-0222 minHelp my DTC growEP 31. How can you be unique and stand out from other DTC brands? - Jason Greenwood from Greenwood consultingHow can you be unique and stand out from other DTC brands?
Jason Greenwood is a highly respected e-commerce consultant and the founder of Greenwood Consulting, a leading agency specializing in digital strategy and brand development. With over a decade of experience, he has worked with numerous brands, helping them achieve remarkable success in the competitive e-commerce landscape. Jason's expertise lies in empowering brands to navigate the complexities of the digital world and unleash their full potential.
You will get the answers to the following questions:
How can brands achieve sustainable growth and create...
2023-05-3036 min
DTC PodcastEp 308: Manifesting Your Dreams with Samantha from Maniscripting | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic.
Samantha takes us through her entrepreneurial journey, starting as a fitness professional and...
2023-05-2935 minHelp my DTC growEP 27. How not to choose the wrong CMS for your DTC brand? - Robert Rand from JetRailsHow not to choose the wrong CMS for your DTC brand?
Robert gained recognition as an eCommerce expert at Rand Marketing, where he was the CTO and helped bring brands like Swiss Gear and Invicta Watches into eCommerce. Currently the Director of Partnerships & Alliances at JetRails and host of The JetRails Podcast, he continues to support the community and educate merchants on best practices and innovative strategies. From this episode, you will get the answers to the following questions:
What could be dead ends for your DTC brand?
Which CMS should you choose in the beginning...
2023-05-0446 minHelp my DTC growEP 26. What do you need to do in a changing marketing environment as a DTC brand? - Chloë Thomas from eCommerce MasterPlan and Keep optimising podcastsWhat do you need to do in a changing marketing environment as a DTC brand?
With years of experience in e-commerce and a relentless passion for continuous improvement, Chloë is on a mission to help you unlock your business's full potential. As the author of several best-selling books and a sought-after speaker at industry events, Chloë has dedicated her career to empowering businesses with the tools they need to optimize their online presence and drive real results.
From this episode, you will get the answers to the following questions:
How can you promote across mu...
2023-05-0423 minHelp my DTC growEP 24. How to reach influencers and form a relationship with them as a DTC brand? - Arlen Robinson from OSI Affiliate SoftwareHow to reach influencers and form a relationship with them as a DTC brand?
Arlen Robinson, co-founder of OSI Affiliate Software, has over 20 years of experience helping businesses establish and manage their affiliate and customer referral programs. He shares his knowledge daily on the Ecommerce Marketing Podcast, where he interviews marketing experts about successful e-commerce strategies. You will get the answers to the following questions:
What role do influencers play in the success of e-commerce businesses?
How could we break down the different levels of influencers?
How should you negotiate with influencers?
How could affiliate software...
2023-04-2628 minHelp my DTC growEP 21. What is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand? - Andriy Rudnyk from Good SubscriptionWhat is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand?
Good Subscription Agency is the leading subscription agency on Shopify. They specialize in helping subscription brands grow. Andriy, the agency's founder, has helped brands like Sea2table.com increase their subscribers by 200% in just 90 days, and reduce churn for loot-box brands like Magic.
This podcast episode will provide answers to the following questions:
How can e-commerce businesses effectively evaluate and choose the right subscription pricing and packaging options for their customers?
Do you need to rethink your marketing...
2023-04-1735 min
DTC Drive Podcast by LifesightPlaying the game of Influencers in DTC Ecommerce by Yash ChavanInfluencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by Lifesight.
Takeaways
Designing an successfull influencer strategy for your DTC ecommerce product.
Pricing & Campaign strategies influencers love getting from DTC ecommerce.
Tiktok, Instagram & Youtube strategies in 2023
Converting influencers to brand ambassadors.
2023-04-1532 minHelp my DTC growEP 13. How to build a successful DTC company from scratch? - Cameron Service from Kulin and OdditHow to build a successful DTC company from scratch?
Cameron Service has co-founded two major players in the e-commerce space – Kulin (now a division of Versett), a brand-first performance marketing agency, and Oddit, a CRO company that works with major brands like Proctor & Gamble and DTC heavy hitters like Corkicle and Everlane. He is here to share his experiences and insights on building successful e-commerce companies and maintaining a good work-life balance as a business owner.
- How did you find the perfect partner for co-founding a company?
- How do you choose yo...
2023-03-1633 min
DTC PodcastEp 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTCSubscribe to DTC Newsletter - https://dtcnews.link/signup
Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas....
Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm…
https://Bushbalm.com
We’ll also dive deep i...
2023-03-0626 minHelp my DTC growEP 10. Maximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands - Iveta Makedonska from Hustler MarketingMaximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands
Today, we have an incredible guest with us, Iveta Makedonska, the SMS Lead at Hustler Marketing, a leading e-commerce retention marketing agency. Hustler Marketing has helped over 200 e-commerce stores drive an average of 25% revenue from email & SMS marketing. Iveta is passionate about SMS marketing and has taken on the mission to break the stigma around SMS. Having led customers from 0 to 40X within a year, she is here to talk about the immense power of SMS in e-commerce retention marketing. You will get all the...
2023-03-0228 minHelp my DTC growEP 9. How to validate your ideas and listen to your customers as a DTC brand? - Brian Roisentul from BSR DigitalHow to validate your ideas and listen to your customers as a DTC brand?
Brian Roisentul has been in the e-commerce space for over 10 years. He is the founder & CEO of BSR Digital, a performance marketing agency that helps e-commerce brands grow to the next level. He's also the host of the Fit Growth Machine podcast, where he interviews thought leaders, founders, and directors in the e-commerce space. He will give you examples of how to validate your ideas and answers to the following questions:
How to compete in a red ocean of DTC brands?
What w...
2023-02-2831 minHelp my DTC growEP 8. How could your DTC brand increase retention with loyalty programs? - Ellie Garabedian from YotPoHow could your DTC brand increase retention with loyalty programs?
Ellie brings a wealth of experience to the table, having started her career in eCommerce as a market research consultant for major retailers like Amazon, Walmart, and Macy's, and later expanding her work as a consultant for DTC brands. In her current role at Yotpo, Ellie is focused on understanding the needs of end consumers and helping Yotpo provide the best solutions for brand growth and revenue. You will get the answers to the following questions:
How to use loyalty programs to increase retention?
2023-02-2329 minHelp my DTC growEP 7. How to reach your full potential as an ethical and green DTC brand? - Christoph Dahn from GreenblutHow to reach your full potential as an ethical and green DTC brand?
Greenblut is the first 5 star rated Shopify agency that’s helping sustainable businesses and brands with eCommerce and online marketing. Often, marketing has a negative connotation amongst these brands, but as Christoph, one of the founders said, it is like dating. You have to prepare yourself, you have to look charming and invite all of your customers to a great cup of coffee. He will give you examples of how to reach your full potential and give answers to the following questions:
Ho...
2023-02-2036 minHelp my DTC growEP 5. How to remove friction from your Shopify store? UX/UI tips for DTC brands - Vishal Goswami - Friction StudioHow to remove friction from your Shopify store? UX/UI tips for DTC brands
Vishal the founder of Friction Studio is guiding you to design, build, and optimize Shopify & Shopify Plus websites for D2C brands. Whether you’re looking for a new online store, migrating from another platform, or need a design change to complement your branding. You will get all the answers to the following questions:
How could you tell what is right and what is wrong from UI/UX perspective? What is the process of analyzing this?
How to listen to customer insights an...
2023-02-0932 minHelp my DTC growEP 4. Using Google and Facebook in the wrong way could really hurt your DTC brand. Learn the right way now. - Maurice Rahmey - Disruptive DigitalMaurice Rahmey is the co-founder of Disruptive Digital and spent over 5 years at Facebook working on the advertising sales team with Fortune 500 brands. At Disruptive Digital they have clients who typically spend anywhere between $50K/month to $2M/month on Google, TikTok, and Meta ads. You will get the answers to the following questions:
How could you grow your audience through paid media?
What is the balanced percentage of organic/paid traffic for a DTC brand?
How does a DTC brand’s paid media structure differ from another eCommerce brand’s strategy?
How do you analyze all paid medi...
2023-02-0230 minHelp my DTC growEP 2. How could you grab the attention and start your own DTC brand? - Eric Bandholz from BeardbrandDo you want to start your own DTC brand? Or do you have one already and want to scale up? Just listen to Eric Bancholz. Eric Bandholz is the founder of Beardbrand, a men's grooming company that has bootstrapped from a $30 investment to a 7 figure business. They've been able to build a large organic audience with the largest communities being nearly 2 million followers on YouTube and 600k followers on TikTok. He lives in Austin, TX with his wife and children.
You will get the answers to all these questions:
How to get attention as a fresh-starting...
2023-01-1629 min
DTC PodcastEp 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG NeedsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.
A wise singer once said “I need a hero,” and I think they were talking about Ju.
In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health a...
2022-12-1239 minHelp my DTC growEP 1. What are the 3 most important metrics for a DTC brand and how to improve them? - Chase Clymer from Electric EyeWhat are the 3 most important metrics for a DTC brand and how to improve them?
Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of the weekly podcast, Honest Ecommerce. You will get the answers to all of these questions:
What are the most important numbers for a DTC brand?
How could you increase sessions, average order value, and conversions?
How to reach product-market fit?
What are the strategic places in the customer journey and how...
2022-12-0944 min
DTC Drive Podcast by LifesightTrailer Episode: Why DTC Drive podcast with Aashish Ramamurthy ?Hello and Welcome to the DTC Drive podcast hosted by Aashish Ramamurthy, Head Evangelist at Moda.
In this trailer. I shall be talking more about myself and why I am starting this podcast.
About me
I have been a community builder for 4+ years. Have actively built communities for Draper Startup House, a global backpacking chain of startup houses by legendary silicon valley investor, Tim Draper where I worked with early-stage entrepreneurs helping them to grow by building networking and growth initiatives.
I recently started my journey as a community builder for...
2022-07-2903 min
DTC PodcastDTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AIWelcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market.
This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content.
This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing.
Subscribe...
2022-07-2849 min
DTC PodcastEp 222: Is the future of DTC free? Dive deep with FreeWater's Josh CliffordsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free.
Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce.
You’ll hear about Josh’s vision for a Free-Walmart where every product on the shelf is offered free with ads.
...
2022-07-2540 min
DTC PodcastEp 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTCSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.
Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.
This podcast is a rundown of the biggest challenges wins, and insights along the way.
You’ll hear about Ratio, Gen Mills keto brand group, and their hybrid...
2022-07-1837 min
DTC PodcastEp 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
Work with Pilothouse ➝ https://pilothouse.co
We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior.
This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ad...
2022-06-2426 min
DTC PodcastEp 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck
Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers.
We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a r...
2022-05-2333 min
DTC PodcastEp 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of GainfulSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast.
Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.
https://gainful.com
This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.
You’ll hear:
Why you can only buy Gainful by taking their quiz
what most brands get...
2022-03-2141 min
DTC PodcastEp 176: Mascots in the metaverse - how to make NFTs work for your DTC brand with OffLimits CEO Emily Elyse MillerSubscribe to DTC Newsletter - https://dtcnews.link/signup
https://www.eatofflimits.com/
Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal.
In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it.
This podcast is a deep dive into the power that mascots can bring your brand, help...
2022-02-1448 min
DTC PodcastDTC Archive: Slashing Customer Acquisition Costs with Nik SharmaSubscribe to DTC Newsletter - https://dtcnews.link/signup
While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021.
We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses.
We discussed:
The state of DTC brands in 2021.
Utilizing performance branding.
Dropping customer acquisition costs.
DTC on TikTok.
Thanks for listening and don't forget to subscribe and rate the...
2022-01-1043 min
DTC PodcastDTC 166: AKNF Traffic Roundup - Google, Facebook, and Amazon Q4 Wrap + 2022 OutlookSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎
If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us
Subscribe to DTC Newsletter - https://dtcnews.lin...
2022-01-0727 min
DTC PodcastDTC 165: Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering MemesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter.
Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes.
https://muddybites.com
For years, ice cream manufacturers have put delicious chocolate at the bottom of their su...
2022-01-0448 min
DTC PodcastDTC Archive: Supercharging Your Growth with Super Coffee’s Ben KnoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.
This podcast was PACKED with valuable info, so we recommend you give it a full listen.
Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben:
🚀W...
2022-01-0344 min
DTC PodcastDTC Archive: Supercharging Your Growth with Super Coffee’s Ben KnoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.
This podcast was PACKED with valuable info, so we recommend you give it a full listen.
Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben:
🚀Why you shouldn't be afraid of Amaz...
2022-01-0244 min
DTC PodcastDTC Archive: AKNF - How to Crush Email SegmentationSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation.
Listen to the entire pod for:
🚀 The #1 thing DTC brands get wrong with email segmentation
🚀 The three most important types of email segmentation
🚀 What is a sunset flow, and how can you use one?
🚀 Campaign segmentation for your VIP customers
🚀 Launching new products with SMS campaigns...
2021-12-2430 min
DTC PodcastEp 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris RempelSubscribe to DTC Newsletter - https://dtcnews.link/signup
And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years.
This wide-ranging conversation covers the core of crypto,
Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the metaverse, as well as what you should be th...
2021-11-2750 min
DTC PodcastBonus: Bainbridge Growth and Geologie breakdown the future of DTC brandsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen.
We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore).
How Geologie unlocked growth with Bainbridge
Why brands put too much Focus on CaC
How to use Bainbridge DTC Benchmarks (and their limitations)
The current ruthless reality of DTC
Subscribe to DTC...
2021-11-0429 minDTC PodcastDTC Archive: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris MeadeSubscribe to DTC Newsletter - https://dtcnews.link/signup
We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇
🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
📩How an education focused email marketing strategy and correct use o...
2021-10-0936 min
DTC PodcastEp 142: Why YouTube is the Secret Behind This DTC Bidet Brand's Success with Omigo's Thomas LotrecchianoSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.
Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:
The most effective way to educate your audience on new concepts
The valu...
2021-10-0540 minDTC PodcastDTC Archive: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie BoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on In...
2021-09-251h 28
DTC PodcastEp 133: How This DTC Brand Grew 1000% in One Year with David Gaylord, CEO of BushbalmSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm.
Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands.
We cover:
How Bushbalm grew over 1000% in one year
A unique way to increase search volume
The importance of customer service when growing a brand
The 80/20 rule for ads
Thanks and don't forget to subscribe!
Subscribe to DTC Newsletter - http...
2021-08-3049 min
DTC PodcastEp 122: How Kellogg's Thinks About DTC and E-RetailSubscribe to DTC Newsletter - https://dtcnews.link/signup
In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.
Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.
After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy.
On this ca...
2021-07-1949 min
DTC PodcastEP 114: BeardBrand's Eric Bandholz and the DTC Long GameSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz.
Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.
Listen to the pod for:
🔥 Hot takes on how DTC brands should approach Amazon
👩🎨Strategies for negotiating creative plateaus
📲 Why Beardbrand prioritizes organic content
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on D...
2021-06-2253 min
DTC PodcastEp 94: DTC Brand Stories: How immi is disrupting the instant ramen industrySubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories.
Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜
🎧 Listen to the episode for:
Immi's origin story & product discovery journey
Immi’s growing pains
What they’ve learned since going to market
The benefits of building in public and
Their vision for the Immi community moving forward
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Adverti...
2021-04-2346 min
DTC PodcastEp 90: Is Your Brand Ready for DTC Convergence?Subscribe to DTC Newsletter - https://dtcnews.link/signup
We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams.
Listen to the pod for:
📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge
📦 The biggest mistake brands are making with their success m...
2021-04-1038 min
DTC PodcastEp 88: AKNF Update - Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!Subscribe to DTC Newsletter - https://dtcnews.link/signup
Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+!
Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary.
Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀
Subscribe to DTC Newsletter - https://dtcnews.link...
2021-04-0214 min
DTC PodcastEp 83: Sustainable DTC with StojoSubscribe to DTC Newsletter - https://dtcnews.link/signup
Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time.
Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱
The podcast is packed with valuable insights from a founder/CEO persp...
2021-03-1658 min
DTC PodcastEp 82: The Future of DTC - A Q&A with Pilothouse and DTC Newsletter Co-FoundersSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox.
Listen for insights on the future of DTC.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this...
2021-03-1320 min
DTC PodcastEp 79: DTC Customer Retention & Community Building with Shopify’s Kristen LaFranceSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow!
Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID!
This is a podcast you can’t afford to miss!
Listen for:
📦 Why you should prioritize relationships over sales...
2021-03-0243 min
DTC PodcastEp 76: All Killer No Filler: Presells to the People - FREE DTC+ Course Feb 24-26Subscribe to DTC Newsletter - https://dtcnews.link/signup
We're going to show you how to build presell pages that can double your conversion rates!
Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈
The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages.
...and the best part is that it's 100% free. No strings attached. ➡️ Sign up today!...
2021-02-2006 min
DTC PodcastEp 71: Sipping the DTC Cocktail with Avec Drinks’ Dee CharlemagneSubscribe to DTC Newsletter - https://dtcnews.link/signup
How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers.
Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020.
Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options.
Not even a year old, the pod takes a be...
2021-02-0235 min
DTC PodcastEp 66: DTC Experience Design with Partner's Jesse CampbellSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to part two of our brand experience discussion.
Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice!
Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.
In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and unpack brand transparency and the many different ways brands can activat...
2021-01-1645 min
DTC PodcastEp 62: 2020 in Review: Top DTC InsightsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.
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2020-12-3024 min
DTC PodcastEp 44: DTC Principles To Live by With Jason AkatiffSubscribe to DTC Newsletter - https://dtcnews.link/signup
⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast..
Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery.
Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert who has generated a quarter-billion dollars in affil...
2020-10-291h 06
DTC PodcastEp 40: 🍷 Uncorking DTC Wine Potential with Simon Solis-CohenSubscribe to DTC Newsletter - https://dtcnews.link/signup
Marketing in a restricted industry? Interested in subscription-based sales? This one's for you!
In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing.
With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry.
We’ve decanted key takeaways from our chat to help you crush your DTC marketing goals.
2020-10-1545 min
DTC PodcastEp 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif GhannoumSubscribe to DTC Newsletter - https://dtcnews.link/signup
👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.
Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, launched products in over 25,000 retail stores, and licensed technology to a global...
2020-09-1753 minDTC PodcastEp 27: DTC's Most Intimate Connection - JustWears, Alex WalshSubscribe to DTC Newsletter - https://dtcnews.link/signup
🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑
The DTC movement sometimes feels like a religion, or even a cult (a really awesome one)
But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving.
At its core, DTC is about connection and about how, by...
2020-08-0658 minDTC PodcastEp 23: DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua JackaiSubscribe to DTC Newsletter - https://dtcnews.link/signup
👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦
This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl
It was amazing to sit down and riff with Joshua Jackai on his journey building a high integrity streetwear up to solid figures a month and scaling, us...
2020-07-1853 min