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DTC Podcast
DTC PodcastDTC Podcast | How DTC Brands Should Prep for Amazon Black Friday After Prime DayHow should DTC brands prep for Black Friday on Amazon? This year’s Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while big-ticket categories lagged. Tyler leads the Amazon team at Pilothouse. He walks through what June and October Prime Day showed. Some consumable brands Pilothouse manages grew 150% or more year over year during October Prime Day, a few sold more in that two-day event than in the four-day June event, and average order value dropped. He explains what that means for Black Friday and Cyber Monday, how premium br...
2026-10-2325 minDTC Podcast
DTC PodcastDTC Podcast | DTC to Retail: How Flex Reached 30,000 Stores After Turning Down Target TwiceWhen should a DTC brand move into retail? Flex founder Lauren Schulte Wang said no to Target twice, and retail is now over 60% of revenue. She waited until her supply chain and her marketing engine could handle it, and she went because customers told her every month that they wanted to buy the product in a store. On the DTC Podcast, Lauren tells Eric Dyck how Flex got from a landing page with 200,000 emails and no product to 30,000 retail doors and more than 185 million menstrual discs sold. She covers the DTC strategy behind the timing of...
2026-10-1245 minDTC Podcast
DTC PodcastDTC Podcast | Raising Prices in DTC: How Last Crumb Sells a $140 Cookie BoxHow do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, priced a box of cookies at $110, then moved it to $140. He says that is when the company took off. Eric Dyck gets the full DTC marketing story on the DTC Podcast: pricing as positioning, ecommerce growth without a repeat purchase, and why he killed the weekly drop model that made the brand famous. Get the DTC Newsletter: directtoconsumer.co WHAT THIS EPISODE SOLVES Your premium product is not moving...
2026-09-2143 minDTC Podcast
DTC PodcastDTC Podcast | Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers InsteadHow much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer that, and the brands defending an ambiguous brand term are paying for customer acquisition they already had. Wildflower Cases is spending the large majority of roughly $3,500 a month on the single term “wildflower,” according to SEMrush. Pilothouse Senior Google Media Buyer Zav audits that account with Eric Dyck on the DTC Podcast. Brand clicks at twelve to fifteen cents, a 21,000 subscriber YouTube library with no connection to the ad account, and a word that belongs to Tom Pett...
2026-09-1825 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPG80% New Customers Overnight: The Licensing Playbook Nobody in DTC Is UsingWhat if your next customer acquisition channel isn't a platform, it's a licensing catalog?David Born, brand licensing consultant, joins In The Money to demystify one of the most overlooked growth levers available to consumer brands in the $5M to $30M range: licensing world-famous IP like John Deere, Peanuts, Disney, Batman, and Toy Story.The proof point that anchors the whole conversation: 80% of the customers who bought Everyman Jack's John Deere collection had never bought Everyman Jack before. We cover:How brand licensing actually works: royalty rates, minimum guarantees, marketing commitments, and...
2026-09-1738 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 103: Should DTC Brands Wait Until $10M to Run Paid Ads? | From the Trenches: Real Problems, Real SolutionsShould DTC brands really avoid paid ads until they hit $5M to $10M in revenue?A viral Cody Sanchez take sparked that debate, so Eric Dyck sits down with Pilothouse’s Jordan and Raf for the first edition of The DTC Rundown: a rapid-fire breakdown of the arguments, strategies, and problems DTC operators are talking about right now.They dig into when paid acquisition actually makes sense, why brands can end up spending money advertising to customers who were already going to buy, and why healthier growth can sometimes ma...
2026-09-0843 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#368 - The Bootstrapper's 9-Figure CPG Playbook: How Azuna Went From DTC to Amazon to Retail With 300% YoY Growth & 2x LTVScott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world’s largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers th...
2026-02-2549 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGInside the Playbook: Financing DTC and CPG Brands Through Rosenthal’s Asset-Based Lending LensIn this episode of In The Money, we sit down with Andrew Barone at Rosenthal & Rosenthal, one of the leading privately held asset-based lenders. Andrew has financed hundreds of consumer and eCommerce brands through every stage of growth.We dive deep into the real financial mechanics behind consumer brands:inventory cycles, margin truth, receivables risk, retail payment terms, PO financing, seasonal cash crunches, and what actually happens when a brand runs out of runway.Whether you’re a founder, CFO, investor, or operator, this is a masterclass in non-dilutive capital, credit underwriting, and how to...
2025-12-0736 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGBuilding Beyond Basics: Brian Berger on Scaling Mack Weldon in the New DTC EraBrian Berger, Founder and CEO of Mack Weldon, joins the podcast to share the story of building one of the most recognized DTC menswear brands.In this episode, Brian dives into:- The early days of Mack Weldon and the insight that sparked its launch.- How the brand evolved from basics into a full men’s lifestyle platform.- The shift from DTC performance marketing arbitrage to brand storytelling and omnichannel expansion.- What it takes to scale profitably in today’s environment and the mistakes to avoid.- How consumer preferences have changed since the early DTC boom...
2025-10-0332 minDTC Daily Podcast
DTC Daily PodcastThis DTC Brand Sold Out Pools Using Just Group Chats — Now Pools’ Viral GrowthIn this episode of the DTC Daily Podcast, we sit down with Ross, founder of Now Pools, a subscription-based, on-demand pool and spa business launched in Arizona.Ross turned a backyard problem into a sell-out DTC brand without relying on paid ads. His secret? A relentless focus on word-of-mouth marketing and real customer experiences.We cover how Now Pools built momentum by:• Turning referrals into a growth engine• Creating buzz through surprise installs and customer delight• Leveraging high-trust creators and real-world moments• Managing seasonal demand with smart packagingEpisode Highlights:01:10 – The origin of Now Pools: solving a personal problem03:15 – Why simplicity a...
2025-10-0123 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 49: American Eagle vs. Everlane (Part 2 – Brand vs. Revenue)In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program.From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers.You’ll learn:Why Everlane’s minimalism works as more than just an aestheticThe difference between brand-driving vs. revenue-driving email programsKey upsell and cross-sell tactics that stand out on...
2025-09-0233 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGFrom DTC Drift to Focused, Profitable Growth with Italian Sneakers, Brand DNA, and Doing Less, Better.Chris Wichert, co-founder of Koio, joins the show to share the full story behind Koio’s transformation — from overextended DTC brand to lean, focused luxury business.In this episode, we cover:🧵 How Koio doubled down on Made-in-Italy quality (despite pressure to offshore)📉 Why they slashed SKUs and shut stores to regain margin and focus🤝 The economics behind their Rose Anvil and La Marzocco collabs📦 How Koio restructured its team and marketing to run lean and profitable👟 What they're launching next — and how they’re staying disciplined on growthIf you're navigating a res...
2025-07-1432 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#359 - Inside Bullish: Lessons from Backing Major DTC Winners (Peloton, Harry’s, Warby Parker)Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as...
2025-07-0347 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGHow to Increase LTV and Exit Value on DTCDave Rekuc joins In the Money to share how Bambu Earth scaled 30x post-acquisition—not by chasing growth at all costs, but by prioritizing revenue quality. He explains why memberships beat subscriptions, how good friction drives better conversion, and what makes a DTC brand truly valuable in today’s market. From tight product strategy to pro channel expansion, this episode is packed with actionable insights for operators and investors alike.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https://www.getparker.com/⁠
2025-05-1839 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGHow to Increase LTV and Exit Value on DTCDave Rehcook, CEO of Bamboo Earth and a seasoned operator behind multiple e-commerce turnarounds, joins the show to break down how he helped turn a small skincare brand into an eight-figure DTC success. He shares why their membership model outperforms subscriptions, how a simple quiz drives conversions, and what really makes a brand valuable to acquirers. Fan and Dave also dive into the realities of cash flow, working capital, and why beauty might be one of the best categories in DTC.
2025-05-1640 minIn The Money: eCommerce, DTC, and CPG
In The Money: eCommerce, DTC, and CPGHow to Win Beverage, DTC and OnlineIn this episode of In the Money, Fan Bi sits down with Debbie Way Mullin, founder of Copper Cow Coffee, to talk about building a CPG brand in a volatile market.They cover navigating tariffs, scaling from DTC into retail, cutting SKU complexity, and why staying mission-aligned matters more than ever. Debbie shares what’s changed in consumer behavior post-COVID, how Copper Cow rethought its product strategy, and why profitability and focus are the new growth levers.Thanks to sponsors:More Staffing - ⁠⁠https://morestaffing.co/mt/⁠⁠Numeral - ⁠⁠https://numeralhq.com/⁠⁠Parker - ⁠⁠https...
2025-05-0940 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERPIn this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.But that strategy kills long-term brand equity and inbox placement.Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.Key Takeaways:Why inbox plac...
2025-04-0850 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#353 - Meta Ad Secrets: How Top DTC Brands Spend $300K/Month ProfitablyPeter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI...
2025-03-2846 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 26: Building the Continuation Flow: A Lifecycle Email Strategy for Large Catalog DTC Brands | TWBERPJordan Gordon, Head of Retention at Pilothouse, breaks down a complete reframe of how brands should approach lifecycle email. Instead of using campaigns to broadly cast offers and triggers to react to clicks, Jordan makes the case for generating intent dynamically within the inbox.Jordan reveals how brands can adopt a “continuation flow” that keeps customer discovery active for a full year—without needing constant manual input.Key Takeaways:The difference between static vs. dynamic emails—and why you’re likely under-leveraging dynamic content.How to flip th...
2025-03-2524 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 23: Retention Starts with Product: CEO Matt Bertulli on Scaling Lomi & Pela Case | TWBERPRetention isn’t just an email strategy—it starts with product design and habit formation.In this episode, we sit down with Matt Bertulli, CEO of Lomi and Pela Case, to break down how two vastly different DTC brands—one selling composting machines with a built-in subscription model and the other selling phone cases with trend-driven drops—approach LTV, retention, and scaling profitably.🎙️ Key Takeaways:Why retention is a product problem first, not a marketing fixHow Lomi built a hardware-based subscription business that thrives on habitual u...
2025-03-0440 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERPIn this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention. Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands. Whether you’re new to social commerce or...
2025-01-2114 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#345 - Financial Foundations for DTC Success: What E-commerce Founders Need to Know About Tax and AccountingChristian Rivera is the founder of The Ecommerce Accountants, a firm that specializes in tax, accounting, and business structuring for e-commerce companies. Their clients include social media marketing agencies, dropshippers, digital marketers, Amazon automation, Amazon FBA, and internet coaches/gurus.In this episode of the DTC POD, Christian explores key accounting issues that e-commerce businesses must address to succeed, such as sales tax compliance, revenue recognition, and inventory accounting. He also unpacks tax strategies that can help entrepreneurs set up smarter finances and maximize their profitability.Interact with other DTC experts and access our monthly...
2024-11-0748 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastBONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERPIn this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business. From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive. Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whet...
2024-11-0726 minThe World\'s Best Email and Retention Podcast
The World's Best Email and Retention PodcastEp 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERPSubscribe to DTC Newsletter - https://dtcnews.link/signup "The purpose of the pod is to raise the bar on email throughout the industry." Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network. In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a...
2024-10-0836 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for HypergrowthJohn Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocket team at SpaceX. His expertise spans across optimizing supply chains for efficiency, sustainability, and growth, especially for early-stage companies.In this episode of DTC Pod, John talks about the iterative nature of supply chain management and the need...
2024-06-2039 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett ShineEmmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape.In this episode, Emmett discusses Pattern Brands' approach to cultivating a unique identity for each brand within its family. He underscores the need to create specialized experiences for individual brands while exploring synergies across the portfolio. His dual focus on operations and creatives emerges as a cornerstone strategy, proving pivotal...
2024-05-1649 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#309 - Scale Your Brand Like a Pro, DTC Blueprints from Homestead with COO, Joel PadronJoel Padron is the COO and Partner at Homestead Studio, a leading growth agency specializing in acquisition and retention services for brands scaling from 7 to 8 figures of revenue. After scaling Crossnet on the performance side, Joel has been behind the wheel with some of the fastest growing brands in commerce since joining Homestead.In this episode, we're going in depth on how performance engines run at 8 figure brands, exploring Homestead's rigorous process for growth, their focus on financial targets, and how to leverage user-generated content to stay ahead in the DTC game.Episode...
2024-02-0842 minHelp my DTC grow
Help my DTC growEP 84. How to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts from Bark.LondonHow to Outsmart Your Competition in DTC? Growth Secrets with Daniel Watts Daniel Watts is the Co-founder of Bark.London, which has been recognized as The Most Impactful Performance Marketing Agency of 2023. They're known for accelerating growth in DTC brands, boasting an impressive portfolio that includes companies like him with a 500% growth rate and Patch Plants with a 71% growth rate. With a team of 25 specialists, they offer a centralized approach to scale brands quickly and profitably. Interestingly, Daniel also has a unique background in hiring, having worked as a niche headhunter, which gives him an edge in...
2023-10-3019 minHelp my DTC grow
Help my DTC growEP 81. How B2B Tactics Can Amplify Your Ecommerce Strategy? - Santiago Melluso from TakeFortyTwo and OneTotemHow B2B Tactics Can Amplify Your Ecommerce Strategy? Today's guest is Santiago, a Mailchimp expert since its early days and a long-time BigCommerce partner. Leading One Totem, his agency, takefortytwo.com, has carved a niche in delivering innovative ecommerce solutions for clients across the US and UK. Alongside a dynamic team, Santi merges the best of B2B strategies with DTC practices to redefine ecommerce success. You will get the answer to the following questions: How can your ecommerce brand benefit from B2B insights and strategies? What DTC best practices can you...
2023-10-1924 minHelp my DTC grow
Help my DTC growEP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and EllisMikko Rekola, Chief Evangelist at Woolman, a leading Shopify Plus agency that's partnered with over 250 D2C brands, including heavy hitters like Mars and Bosch. Mikko is also a seasoned board member and advisor for various D2C brands, a keynote presenter at numerous e-commerce summits, and the innovator of the year award winner in 2022 in Europe with Ellis Insights service, by Shopify. You will get the answers to the following questions: What would be the most challenging things for the DTC brand nowadays? Why do you think that data is more important than the actual...
2023-10-0923 minHelp my DTC grow
Help my DTC growEP 78. How segmentation and personalization would help retention for your DTC wine brand? - Ramin Ramhormozi from SKU AgencyHow segmentation and personalization would help retention for your DTC wine brand? Ramin Ramhormozi is the Co-Founder & Managing Partner of SKU Agency, a firm that has generated millions in revenue for e-commerce clients through specialized email and SMS services. With over 25 years of e-commerce experience under his belt, Ramin has worn many hats - from merchant and consultant to agency owner. As a Klaviyo Gold Master, Ramin hosts The E-commerce Revolution Video Podcast, lending his expertise to businesses around the world. In this episode, you'll uncover answers to these pivotal questions: What are the...
2023-09-1135 minHelp my DTC grow
Help my DTC growEP 77. How to Boost Your Ecommerce Business through Effective Personalization and Email Marketing? - George George Kapernaros from YOTCOHow to Boost Your Ecommerce Business through Effective Personalization and Email Marketing? Leverage expertise from George, an ex-Marketing Director of an 8-figure DTC brand, Reforge member, CXL Instructor, and tutor at Lithuania's leading ad school, Atomic Garden. George is also the founder of YOCTO, an agency that helps wellness brands like Kilo.health, ColonBroom, and Pandia Health grow over the long term. In this podcast, you'll get the answers to these questions: How to segment my list, the right message, the right time, right people? How did you successfully personalize the content in a...
2023-09-0624 minHelp my DTC grow
Help my DTC growEP 76. How Does Smart Design Influence the Growth of Your E-commerce Brand? - Nick Disabato from DraftHow Does Smart Design Influence the Growth of Your E-commerce Brand? Nick Disabato, a Chicago-based designer and writer. He runs Draft, a boutique consultancy that optimizes Shopify stores through evidence-based experiments and customer research. With a focus on strategic design, Nick and his team at Draft elevate ecommerce businesses in impactful ways. In this podcast, you will get the answers to these questions: How to think outside of the box, but still stay within the industry’s standards with ecommerce brands? Why design is important for DTC brands who want to grow? How are de...
2023-09-0425 minHelp my DTC grow
Help my DTC growEP 73. How Can Understanding Human Behavior Skyrocket Your Conversion Rate? - Matt Scaysbrook from WeTeachCROHow Can Understanding Human Behavior Skyrocket Your Conversion Rate? Matt Scaysbrook, founder and director of optimization at WeTeachCRO, leverages his decade-long expertise in B2B & B2C industries to drive businesses toward substantial improvements in their conversion rates. With a keen focus on human behavior, Matt's approach to Conversion Rate Optimization (CRO) is uniquely customer-centric, yielding effective and consistent results. Clients like Nando’s, GoDaddy, and Sage have already benefited from his guidance. Tune in to glean insights from his vast experience and unique perspective on CRO. You will get the answers to these questions:...
2023-08-2332 minHelp my DTC grow
Help my DTC growEP 72. How Can DTC Brands Leverage Both Amazon and Their Own Website for Maximum Growth? - Vincenzo Toscano from EcomcyHow Can DTC Brands Leverage Both Amazon and Their Own Website for Maximum Growth? Vincenzo Toscano, a former aerospace engineer turned e-commerce expert, is the CEO of Ecomcy, a top-rated Amazon & Walmart brand management agency. Ecomcy has helped over 1,000 domestic and international brands scale on these marketplaces with an impressive track record of 8-figure ad spend and 9-figure managed revenue. From his start with Amazon FBA, leveraging his engineering salary, to now leading a team of 25 people, Vincenzo's journey is a testament to his dedication to the e-commerce industry. In this podcast, you will get...
2023-08-2122 minHelp my DTC grow
Help my DTC growEP 70. How segmentation and personalization would help retention for your DTC wine brand? - Ramin Ramhormozi from SKU AgencyHow segmentation and personalization would help retention for your DTC wine brand? Ramin Ramhormozi is the Co-Founder & Managing Partner of SKU Agency, a firm that has generated millions in revenue for e-commerce clients through specialized email and SMS services. With over 25 years of e-commerce experience under his belt, Ramin has worn many hats - from merchant and consultant to agency owner. As a Klaviyo Gold Master, Ramin hosts The E-commerce Revolution Video Podcast, lending his expertise to businesses around the world. In this episode, you'll uncover answers to these pivotal questions: What are the...
2023-08-1435 minHelp my DTC grow
Help my DTC growEP 69. How Can E-Commerce Businesses Thrive in a Hyper-Competitive Era? - Nemanja Kandic from Co-Owner of Alta Solutions and RedWood DigitalHow Can E-Commerce Businesses Thrive in a Hyper-Competitive Era? Nemanja Kandic, the Co-Owner of Alta Solutions and RedWood Digital, is a seasoned expert with over 15 years of experience in e-commerce and digital marketing. Having built an e-commerce function from scratch, Nemanja possesses in-depth knowledge across various industries including consumer electronics, sporting goods, furniture, and fashion. With his 360-degree strategic approach, he offers insights into areas ranging from technicalities to marketing, design, pricing, and assortment strategies. Nemanja's experience also spans regional business operations across multiple countries. What has enabled brands to weather economic downturns since the 2000s...
2023-08-0938 minHelp my DTC grow
Help my DTC growEP 67. How Can Your Ecommerce Brand Embrace Sustainability for Growth? - Mathias Boissonot from Handprint TechHow Can Your Ecommerce Brand Embrace Sustainability for Growth? Mathias Boissonot, the Co-Founder and CEO of Handprint Tech, a pioneering platform in regeneration as a service. Handprint Tech has assisted heavyweights like Microsoft, Lazada, and more in leveraging their CSR budgets to boost growth, while also verifying and quantifying their regenerative impact. During our discussion, you'll find answers to these critical questions: How can you seamlessly integrate sustainability into your brand and business, and what are the initial steps? Can sustainability efforts lead to improved conversion rates and sales? What do direct-to-consumer (DTC) brand...
2023-08-0429 minHelp my DTC grow
Help my DTC growEP 64. How Can DTC Brands Unlock Explosive Growth Through Email and SMS Marketing? - Nikita Vakhrushev from AspektHow Can DTC Brands Unlock Explosive Growth Through Email and SMS Marketing? Meet Nikita Vakhrushev, the brain behind Aspekt, an agency that's making waves by helping DTC brands thrive through email and SMS marketing. With a whopping $500k in monthly revenue for his clients, Nikita's 6-year journey from launching his own e-commerce brand to mastering email marketing is nothing short of inspiring. Tune in to get a taste of his secret sauce for brand retention and scaling, honed from working with over 100 DTC brands. You will get the answers to the following questions: What...
2023-07-2620 minHelp my DTC grow
Help my DTC growEP 59. How Can Onsite Optimization Skyrocket Your Ecommerce Sales? - Samuel Larsen from CRO GurusHow Can Onsite Optimization Skyrocket Your Ecommerce Sales? Samuel Larsen, Founder and CEO of CRO Gurus, is an experienced Conversion Rate Optimization (CRO) consultant, and worked with top Shopify brands, including Mantasleep, Flare Audio, and G Fuel. He shares practical, real-world CRO insights on his YouTube channel, positioning himself as a leading figure in the CRO industry. This episode dives into the world of onsite optimization and its transformative impact on ecommerce. You'll gain insights on these key questions: How can I enhance the conversion rate, average order value, and lifetime value in my...
2023-07-1026 minHelp my DTC grow
Help my DTC growEP 57. How Can DTC Brands Build and Scale a Remote Team for Global Success? - Will Bagnall from SUSOHow Can DTC Brands Build and Scale a Remote Team for Global Success? Will Bagnall is the founder of SUSO, a leading SEO agency renowned for its outsourcing and white-label services. With a formidable international team, SUSO partners with varied businesses to offer comprehensive technical SEO solutions. In this episode, Will imparts invaluable insights on scaling with an offshore model, key remote team-building strategies for DTC brands, and effective goal-setting and hiring for global markets. Don't miss these expert tips from an entrepreneur who transformed a 2-person consultancy into a 50-strong international agency. You will...
2023-07-0525 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightStrategies to lower your ecommerce ads CPA in 2023 with Fraser Cottrell | DTC Drive | Powered by LifesightThe traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers. But how do you do that? Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like   👉 The Protein Works👉 Paw Buddy👉 Solawave...
2023-07-0538 minHelp my DTC grow
Help my DTC growEP 55. How Can Offline DTC Brands Successfully Transition to Online and Thrive? - Anand Mahajan from WebmaxyHow Can Offline DTC Brands Successfully Transition to Online and Thrive? Anand Mahajan, the serial entrepreneur and Founder of Sphinx Solutions. With over 16 years of experience in IT services, Anand has worked as a CTO on more than 100 products, building one that's used by over 50 million users. His focus on emerging technologies and digital transformation has made him synonymous with ‘Tech Expertise’ and ‘Innovation’. In this episode, we’ll explore how offline DTC brands can make the leap to online, grow, and measure success effectively. What should an offline DTC hustler consider before going online? How do we tran...
2023-06-3015 minHelp my DTC grow
Help my DTC growEP 54. Quick Wins or Long Game? Unpacking the Power of CRO Strategies [Special episode with CRO experts and Guest host - Eric Melchor]If you’re interested in CRO, this is the episode for you. Recently my colleague Eric Melchor sat down with CRO experts Adam Pearce and Peter Gardner from Blend Commerce, Khalid Saleh CEO of CRO agency Invesp, Marianne Stjernvall the CRO Queen, Anna Ambrozevich and Daria Myagkova, best selling author Shep Hyken, and GoHighLevel founder Shaun Clark to discuss what is the best way to approach CRO, why brands should stop defaulting to discounts, the future of customer service, and more! You will get the answers to the following questions: When it comes to conversion optimization, wh...
2023-06-2721 minHelp my DTC grow
Help my DTC growEP 52. How Can Your DTC Brand Be a David vs. Goliath With Budget Smarts and Influencers? - Ignas Gee from Blank LabelHow Can Your DTC Brand Be a David vs. Goliath With Budget Smarts and Influencers? With 10+ years of experience, Ignas has generated over $1B in revenue through digital media. He started at FOREO and LELO, then built brands with his 40-person Blank Label Team. Ignas uses 3rd Party Storytelling, where influencers and content creators tell brand stories. He's the Godfather of Social Proof Marketing and built the world's biggest internal influencer marketing agency. In this episode, we'll discuss his marketing strategies, passion for content, and business expansions in 70+ countries. You will get the answers to...
2023-06-2644 minHelp my DTC grow
Help my DTC growEP 51. How can you harness the power of niche trends, growth strategies, and maximize ROI to unlock Facebook Ads success? - Nischay Aren Facebook Ads MagicianHow can you harness the power of niche trends, growth strategies, and maximize ROI to unlock Facebook Ads success? Meet Nischay Aren, the Facebook Ads Magician behind the remarkable growth of E-Commerce Brands in the British market. With a track record of achieving 10+ ROAS, Nischay is a master of leveraging Facebook Ads for exceptional results. You will get the answers to the following questions: How could you discover niche trends and find solutions to market them effectively on Facebook? What are some of the most effective Facebook ad strategies for ecommerce and DTC brands...
2023-06-2223 minHelp my DTC grow
Help my DTC growEP 50. How can brands unleash success through the power of customer experience, community, and scalability in e-commerce? - Chandan Mahajan from DotKonnektHow can brands unleash success through the power of customer experience, community, and scalability in e-commerce? Chandan Mahajan, the CGO and co-founder of DotKonnekt, a trailblazing Experiential Commerce Platform. With over 20 years of global tech sales and partnership experience in the Retail/Brands domain, Chandan brings a wealth of knowledge to the table. They seamlessly combine content, community, and commerce, enabling brands to create unparalleled consumer experiences. You will get the answer to the following questions: Why should brands prioritize customer experience? How does it impact their success and differentiation? How can brands leverage...
2023-06-2236 minHelp my DTC grow
Help my DTC growEP 49. What Are the Effective Tactics in Paid Ads Today? Learn Why 2-Year-Old Approaches Are No Longer Working - Charlie Williams from ParadigmWhat Are the Effective Tactics in Paid Ads Today? Learn Why 2-Year-Old Approaches Are No Longer Working. Charlie Williams is the founder of Paradigm, a paid advertising growth partner specializing in the fashion and health well-being niche for Ecommerce brands. With a strong presence in Europe, Paradigm works closely with partners to drive growth through strategic paid advertising campaigns. Charlie has extensive experience in the industry, having previously worked for two different DTC agencies before establishing Paradigm How to avoid outdated paid ad tactics? Why are 2-year-old approaches no longer effective? What works and what doesn't...
2023-06-2228 minHelp my DTC grow
Help my DTC growEP 48. How can E-commerce DTC Founders Leverage Effective Communication for Global Success? - Peter Kaufman from Power TalkHow can E-commerce DTC Founders Leverage Effective Communication for Global Success? Peter Kaufman is an experienced expert in big-deal sales, real estate, and career advancement, with over 10 years of experience in Ukraine, Poland, and Hungary. As the creator of the Power Talk program, he helps individuals conquer the challenges of global business. You will get the answers to the following questions: How to enhance your European presence, establish relationships with US suppliers, and enter the US market using effective communication. Specific strategies to develop executive confidence and navigate the demands of leadership. How non-native...
2023-06-2238 minHelp my DTC grow
Help my DTC growEP 46. How can you make your emails more conversational and not just all about your brand? - Josh Kropkof from The Email AgencyHow can you make your emails more conversational and not just all about your brand? Josh, is the visionary founder of The Email Agency, a family-run email and SMS marketing firm located in sunny Tampa Bay, Florida. With an impressive track record, they have helped eCommerce Wholesale & DTC brands, including renowned companies like Craft Sportswear, Mixtiles, and Foundation Building Materials, generate over $25 million in revenue since 2019. Josh is at the forefront of revolutionizing personalized email marketing for the DTC ecommerce industry. You will get the answers to the following questions: How can I make...
2023-06-2242 minHelp my DTC grow
Help my DTC growEP 45. How can you create email campaigns that leave a lasting impression on customers at every stage of their journey? - Adam Kitchen from Magnet MonsterHow can you create email campaigns that leave a lasting impression on customers at every stage of their journey? Adam is the CEO of Magnet Monster, a retention marketing agency that has worked with over 150 DTC brands. He and his team have helped these brands achieve growth through email and SMS marketing campaigns. Prior to leading Magnet Monster, Adam founded a successful sports supplements brand, giving him unique insights into the challenges of DTC entrepreneurship. You will get the answers to the following questions: How can you improve customer touchpoints? Are they so profound...
2023-06-2224 minHelp my DTC grow
Help my DTC growEP 44. Cracking International Markets: How to Expand Your Ecommerce Success? - Jure Knehtl from WeScaleCracking International Markets: How to Expand Your Ecommerce Success? Jure Knehtl is a seasoned expert in helping DTC brands improve ad performance, expand into new markets, and scale their businesses to 8-figure revenue levels. With a track record of generating over 190+ million euros in e-commerce sales, Jure is the founder of WeScale, a boutique DTC growth partner on-demand. WeScale collaborates with a select group of brands, providing full-service performance digital marketing and leveraging user-generated content to drive sales and optimize growth. You will get the answers to the following questions: What is the best...
2023-06-2235 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightHow to Use Pinterest for eCommerce in 2023 & beyond feat Robin Dimond , CEO & Founder of Fifth & Cor | DTC DrivePinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies. Let's deep dive into "How to Use...
2023-06-2041 minHelp my DTC grow
Help my DTC growEP 43. How to get the most out of the customer journey without squeezing the sponge dry? - Josh Tay from Path Digital SolutionsHow to get the most out of the customer journey without squeezing the sponge dry? Josh is the Head of Marketing Strategy at Path Digital Solution, which has served more than 70 clients, including some of the biggest custom PC brands in the APAC region, such as Aftershock PC, as well as specialty bakeries with a regional distribution like HKMX mooncakes and Sunnyhills Delights. From this episode, you will get the answers to the following questions: What is the importance of the customer journey in a DTC brand's life? What kind of content do customers...
2023-06-1237 minHelp my DTC grow
Help my DTC growEP 41. How can data analytics and customer feedback be used to improve personalization for DTC brands? - Rasmus Houlind from AgillicHow can data analytics and customer feedback be used to improve personalization for DTC brands? Rasmus Houlind is a well-known author, speaker and consultant in the Nordics. After 10 years of consulting within digital marketing and marketing automation, in 2015 he published his first marketing book. Later in 2019, he followed up with the omnichannel marketing bestseller ‘Make it all about me’. Since then he has evangelized Omnichannel Marketing and Marketing Automation from a position of Chief Experience Officer with the Nordic Martech company Agillic. From this episode, you will get the answers to the following questions: What...
2023-06-1241 minHelp my DTC grow
Help my DTC growEP 39. How does outstanding CX lead to better products, improved customer experience, and higher profits? - Dan Gingiss - The Experience MakerHow does outstanding CX lead to better products, improved customer experience, and higher profits? Dan Gingiss is a coach, speaker, and author who emphasizes customer service as a marketing tactic. Over a 20-year career, he held leadership roles at McDonald’s, Discover, and Humana in customer experience, marketing, social media, and customer service. Dan's books, The Experience Maker and Winning at Social Customer Care, explore how to create memorable customer experiences and engage with customers on social media. He also co-hosts the Experience This! podcast. From this episode, you will get the answers to the fo...
2023-06-0830 minHelp my DTC grow
Help my DTC growEP 38. What are the effective ways of using chatbots, shipping, and payment methods to increase revenue? - Tomass Bērziņš from WD MarketWhat are the effective ways of using chatbots, shipping, and payment methods to increase revenue? Tomass is the Head of Business Development at WD Market, which is one of the biggest Ecommerce agencies in Latvia. They helped more than 200+ Ecommerce stores to increase their revenues without changing the marketing budget. From this episode, you will get the answers to the following questions: In what ways can chatbots be used to increase the average order size of DTC brands? How can automating the fulfillment process help you improve customer experience? What are some of the...
2023-06-0421 minHelp my DTC grow
Help my DTC growEP 32. How to save an hour a day by automating your systems with boring checklists? - AJ Saunders from AJS Digital GroupHow to save an hour a day by automating your systems with boring checklists? AJ Saunders is the founder of AJS Digital Group which helps E-commerce Brands increase their sales using a range of digital marketing strategies that could automate the process. From this episode, you will get the answers to the following questions: What is the foundation of a DTC brand in marketing? How can you create a plan for basic marketing activities in just 20 minutes? What are some ways to maximize a small marketing budget? ------------------------------------------------------------------------------------ Apply as a...
2023-06-0428 minHelp my DTC grow
Help my DTC growEP 31. How can you be unique and stand out from other DTC brands? - Jason Greenwood from Greenwood consultingHow can you be unique and stand out from other DTC brands? Jason Greenwood is a highly respected e-commerce consultant and the founder of Greenwood Consulting, a leading agency specializing in digital strategy and brand development. With over a decade of experience, he has worked with numerous brands, helping them achieve remarkable success in the competitive e-commerce landscape. Jason's expertise lies in empowering brands to navigate the complexities of the digital world and unleash their full potential. You will get the answers to the following questions: How can brands achieve sustainable growth and create...
2023-05-3036 minHelp my DTC grow
Help my DTC growEP 29. How to combine user-generated content and TikTok effectively? - Sven Muchow from Muchow MarketingHow to combine user-generated content and TikTok effectively? Sven and his team of creators and editors scale brands to $15k-$150k on TikTok by providing UGC creatives for my Clients’ paid social and managing their TikTok Ads. From this episode, you will get the answers to the following questions: How can you effectively use TikTok to reach your target audience and increase brand awareness? How can DTC brands create TikTok ads that are both on-brand and engaging? How could you get people to make UGC for your brand? Quality or quantity is more important? ...
2023-05-1534 minHelp my DTC grow
Help my DTC growEP 28. How could you maximize the conversion rate, AOV and LTV at the same time? - Marc Uitterhoeve from Dexter AgencyHow could you maximize the conversion rate, AOV and LTV at the same time? Dexter Agency is an e-commerce and email marketing team that serves high-revenue e-commerce stores. They have found hundreds of millions in hidden revenue opportunities for their clients, leading to significant growth. Marc, a CRO veteran, has helped almost 100 online stores and unlocked over 200 million in hidden revenue. He has trained the team to become world-class experts and helped the agency's founder, Joris, refine their Dexter Method™. From this episode, you will get the answers to the following questions: Why is...
2023-05-1424 minHelp my DTC grow
Help my DTC growEP 27. How not to choose the wrong CMS for your DTC brand? - Robert Rand from JetRailsHow not to choose the wrong CMS for your DTC brand? Robert gained recognition as an eCommerce expert at Rand Marketing, where he was the CTO and helped bring brands like Swiss Gear and Invicta Watches into eCommerce. Currently the Director of Partnerships & Alliances at JetRails and host of The JetRails Podcast, he continues to support the community and educate merchants on best practices and innovative strategies. From this episode, you will get the answers to the following questions: What could be dead ends for your DTC brand? Which CMS should you choose in the beginning...
2023-05-0446 minHelp my DTC grow
Help my DTC growEP 26. What do you need to do in a changing marketing environment as a DTC brand? - Chloë Thomas from eCommerce MasterPlan and Keep optimising podcastsWhat do you need to do in a changing marketing environment as a DTC brand? With years of experience in e-commerce and a relentless passion for continuous improvement, Chloë is on a mission to help you unlock your business's full potential. As the author of several best-selling books and a sought-after speaker at industry events, Chloë has dedicated her career to empowering businesses with the tools they need to optimize their online presence and drive real results. From this episode, you will get the answers to the following questions: How can you promote across mu...
2023-05-0423 minHelp my DTC grow
Help my DTC growEP 24. How to reach influencers and form a relationship with them as a DTC brand? - Arlen Robinson from OSI Affiliate SoftwareHow to reach influencers and form a relationship with them as a DTC brand? Arlen Robinson, co-founder of OSI Affiliate Software, has over 20 years of experience helping businesses establish and manage their affiliate and customer referral programs. He shares his knowledge daily on the Ecommerce Marketing Podcast, where he interviews marketing experts about successful e-commerce strategies. You will get the answers to the following questions: What role do influencers play in the success of e-commerce businesses? How could we break down the different levels of influencers? How should you negotiate with influencers? How could affiliate software...
2023-04-2628 minHelp my DTC grow
Help my DTC growEP 23. How get loyal customers and grow your brand with an app? - Neal Goyal from TapcartHow get loyal customers and grow your brand with an app? Neal Goyal is a DTC strategist for the largest brands on Shopify Plus. He works at Tapcart to help brands create high-performing retention strategies and customer experiences that unlock massive value for both the brands and their customers. He aims to elevate their mobile experience and retention strategy. In today's episode, you will receive answers to the following questions: How to make your brand stand out with a mobile app? What customer segments will be the ones that will use an app? Why mobile experience...
2023-04-2033 minHelp my DTC grow
Help my DTC growEP22. How could you make a better decision based on data? - Quimby Melton from Confection.ioHow could you make a better decision based on data? Quimby Melton has spent the past fifteen years building a diverse range of businesses and products. These include a marketing consulting agency, a logistics application for the offshore energy market, and two business marketing apps. He will help you gain data independence and take control of your atomic-level digital marketing data. Here are some of the most relevant questions we’ll be answering in today’s episode How could I be sure that my data quality is good enough? What are the characteristics of a good trac...
2023-04-1825 minHelp my DTC grow
Help my DTC growEP 21. What is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand? - Andriy Rudnyk from Good SubscriptionWhat is the secret behind subscription-based e-commerce? How to switch to it as a DTC brand? Good Subscription Agency is the leading subscription agency on Shopify. They specialize in helping subscription brands grow. Andriy, the agency's founder, has helped brands like Sea2table.com increase their subscribers by 200% in just 90 days, and reduce churn for loot-box brands like Magic. This podcast episode will provide answers to the following questions: How can e-commerce businesses effectively evaluate and choose the right subscription pricing and packaging options for their customers? Do you need to rethink your marketing...
2023-04-1735 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightPlaying the game of Influencers in DTC Ecommerce by Yash ChavanInfluencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by ⁠Lifesight⁠. Takeaways Designing an successfull influencer strategy for your DTC ecommerce product. Pricing & Campaign strategies influencers love getting from DTC ecommerce. Tiktok, Instagram & Youtube strategies in 2023 Converting influencers to brand ambassadors.
2023-04-1532 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#270: Lio Pinchevski, Finaloop - DTC Accounting & Finance Made SimpleOn this episode of DTC Pod, We dive into the challenges of building a product that combines traditional accounting, finance, and tax with the progressive world of DTC, and the importance of financial statements, tax-saving opportunities, and inventory management. We also explore the impact of integrating real-time cost of goods sold data, the importance of understanding profit, financing, and cash flow, and the potential of measuring return on net profit. Finally, we talk about ways to identify profitable products and unlock business opportunities, and why focusing on conversion alone may not necessarily lead to profitability. 
2023-04-1355 minHelp my DTC grow
Help my DTC growEP 18. The Challenge of LTV: How to Maximize Customer Lifetime Value in Your Business - Matevz FaturThe Challenge of LTV: How to Maximize Customer Lifetime Value in Your Business Matevz Fatur is leading a boutique eCommerce consulting agency that focuses on building quality, long-lasting relationships with DTC clients. With over 90+ million euros generated in client revenues and an 8-figure paid media portfolio, this agency has worked with some impressive brands across various industries including Dormeo, Peach Booty Plan, Delimano, and Quick Shoe Lace, to name a few. Join us as we speak with the agency's founder who also happens to be a happy husband and proud father about these questions: How to...
2023-04-0237 minHelp my DTC grow
Help my DTC growEP 15. How to find the perfect niche and connect original content with PPC ads? - Colby Flood from Brighter ClickHow to find the perfect niche and connect original content with PPC ads? Colby is an award-winning marketer, a member of the Forbes Business Council, and Entrepreneur Leadership Network, and a startup mentor at Expert Dojo and New Chip Accelerator. Owner of Brighter Click agency. He will give answers to the following questions: How we used PR content for Paid Social ads to triple a client's revenue? What are the best practices to connect paid ads and organic content? How to test your creatives and organic content for paid ads? How to maintain attention due to...
2023-03-2527 minHelp my DTC grow
Help my DTC growEP 14. How could you earn more returning customers with retention marketing? - Dániel Budai from Budai MédiaHow could you earn more returning customers with retention marketing? Budai Media is an agency that specializes in helping e-commerce companies increase their revenue through retention marketing. With a team of 20 members, they have worked with over 120 e-commerce companies. In this podcast, you will find answers to the following questions: What is retention marketing? Why is it more than just email marketing? How can you quickly set up an email campaign? What are the best ways to use first-party data for your DTC brand? Why is it essential for a DTC brand to prioritize retention and...
2023-03-2026 minHelp my DTC grow
Help my DTC growEP 13. How to build a successful DTC company from scratch? - Cameron Service from Kulin and OdditHow to build a successful DTC company from scratch? Cameron Service has co-founded two major players in the e-commerce space – Kulin (now a division of Versett), a brand-first performance marketing agency, and Oddit, a CRO company that works with major brands like Proctor & Gamble and DTC heavy hitters like Corkicle and Everlane. He is here to share his experiences and insights on building successful e-commerce companies and maintaining a good work-life balance as a business owner. - How did you find the perfect partner for co-founding a company? - How do you choose yo...
2023-03-1633 minHelp my DTC grow
Help my DTC growEP 12. Unlocking the Secrets to E-Commerce Success: A Deep Dive into SEO for Category and Product Pages - Sam Wright from BlinkSEOCategory or Product Pages: A Guide to Optimizing Your E-Commerce SEO Sam Wright, the founder, and Managing Director of Blink SEO, a UK-based SEO agency. With over 10 years of experience in the digital marketing industry, Sam and his team at Blink SEO specialize in providing bespoke SEO solutions to help businesses increase their online visibility, generate leads, and boost revenue. You will get the answers to the following questions: How do you turn SEO into strategy? What are the DTC specialties in SEO? How could I compete with bigger and better-known brands? How could we translate...
2023-03-1329 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightEmpowering sexual wellness for women with Sassiest feat Co-founder, Aishwarya Dua | DTC DriveCreating a space where women will never 'Hush' about their sexual desires, pleasure, sexual health issues or traumas is the mission of Sassiest, India's First Doctor-Backed Sexual Wellness Brand run by Aishwarya Dua. This podcast is powered by ⁠Lifesight⁠. What inspired her to kickstart Sassiest?  How did she get initial customers?  What kind of acquisition and retention strategies are in play for your brand?  What support have you got from the DTC community and how is the ecosystem evolving?  What's your current tools stack?  What's the road ahead?  What...
2023-03-1251 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightIOS16 Effect on SMS marketing for DTC Ecommerce feat Neal Goyal from TapcartiOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones.  iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs.  Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been.  Now #iOS16 that deployed recently, is going to test SMS Marketers.   Because of Apple's change, SMS opt-out rates are heading even higher in 2023. 📈 And for that customer audience that stays opted-in, the new iPhone filtering system i...
2023-03-1233 minHelp my DTC grow
Help my DTC growEP 10. Maximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands - Iveta Makedonska from Hustler MarketingMaximizing Revenue and Engagement: Unlocking the Power of SMS for DTC Brands Today, we have an incredible guest with us, Iveta Makedonska, the SMS Lead at Hustler Marketing, a leading e-commerce retention marketing agency. Hustler Marketing has helped over 200 e-commerce stores drive an average of 25% revenue from email & SMS marketing. Iveta is passionate about SMS marketing and has taken on the mission to break the stigma around SMS. Having led customers from 0 to 40X within a year, she is here to talk about the immense power of SMS in e-commerce retention marketing. You will get all the...
2023-03-0228 minHelp my DTC grow
Help my DTC growEP 9. How to validate your ideas and listen to your customers as a DTC brand? - Brian Roisentul from BSR DigitalHow to validate your ideas and listen to your customers as a DTC brand? Brian Roisentul has been in the e-commerce space for over 10 years. He is the founder & CEO of BSR Digital, a performance marketing agency that helps e-commerce brands grow to the next level. He's also the host of the Fit Growth Machine podcast, where he interviews thought leaders, founders, and directors in the e-commerce space.  He will give you examples of how to validate your ideas and answers to the following questions: How to compete in a red ocean of DTC brands? What w...
2023-02-2831 minHelp my DTC grow
Help my DTC growEP 8. How could your DTC brand increase retention with loyalty programs? - Ellie Garabedian from YotPoHow could your DTC brand increase retention with loyalty programs? Ellie brings a wealth of experience to the table, having started her career in eCommerce as a market research consultant for major retailers like Amazon, Walmart, and Macy's, and later expanding her work as a consultant for DTC brands. In her current role at Yotpo, Ellie is focused on understanding the needs of end consumers and helping Yotpo provide the best solutions for brand growth and revenue. You will get the answers to the following questions: How to use loyalty programs to increase retention?
2023-02-2329 minHelp my DTC grow
Help my DTC growEP 7. How to reach your full potential as an ethical and green DTC brand? - Christoph Dahn from GreenblutHow to reach your full potential as an ethical and green DTC brand? Greenblut is the first 5 star rated Shopify agency that’s helping sustainable businesses and brands with eCommerce and online marketing. Often, marketing has a negative connotation amongst these brands, but as Christoph, one of the founders said, it is like dating. You have to prepare yourself, you have to look charming and invite all of your customers to a great cup of coffee. He will give you examples of how to reach your full potential and give answers to the following questions: Ho...
2023-02-2036 minHelp my DTC grow
Help my DTC growEP 6. How to reach a 48% open rate and master the art of emails? - Vira Sedlak and Andriy Boychuk from FlowiumHow to reach a 48% open rate and master the art of emails? Flowium generated $14.7 mUSD in revenue for clients, they could reach a 48% average open rate over 150 clients in the history of the company. They help businesses realize the full potential of email marketing. I had the honor to interview Andriy and Vira, who gave their best advice on email marketing. How not to overcomplicate email strategy? How could we be sure that our email strategy serves retention? What could be the best and a not pushy way to build your email list? What are the...
2023-02-1635 minHelp my DTC grow
Help my DTC growEP 5. How to remove friction from your Shopify store? UX/UI tips for DTC brands - Vishal Goswami - Friction StudioHow to remove friction from your Shopify store? UX/UI tips for DTC brands Vishal the founder of Friction Studio is guiding you to design, build, and optimize Shopify & Shopify Plus websites for D2C brands. Whether you’re looking for a new online store, migrating from another platform, or need a design change to complement your branding. You will get all the answers to the following questions: How could you tell what is right and what is wrong from UI/UX perspective? What is the process of analyzing this? How to listen to customer insights an...
2023-02-0932 minHelp my DTC grow
Help my DTC growEP 4. Using Google and Facebook in the wrong way could really hurt your DTC brand. Learn the right way now. - Maurice Rahmey - Disruptive DigitalMaurice Rahmey is the co-founder of Disruptive Digital and spent over 5 years at Facebook working on the advertising sales team with Fortune 500 brands. At Disruptive Digital they have clients who typically spend anywhere between $50K/month to $2M/month on Google, TikTok, and Meta ads. You will get the answers to the following questions: How could you grow your audience through paid media? What is the balanced percentage of organic/paid traffic for a DTC brand? How does a DTC brand’s paid media structure differ from another eCommerce brand’s strategy? How do you analyze all paid medi...
2023-02-0230 minHelp my DTC grow
Help my DTC growEP 3. $80M ad spend secrets behind google ads and the typical mistakes made by Facebook first marketers - Vincent Beima - EcomAdsVincent, the founder of Ecom Ads, generated 300 million USD in revenue for clients and transformed more than 2500 failing ad accounts. He also trained dozens of business owners and media buyers how to confidently and profitably setup, run and scale Google Ads accounts. Worked with brands like: Yves Rocher, Bonprix, DIFF eyewear, Canvas Cultures, Better Body Co. They are running Google Ads campaigns since 2011 and Facebook ads from 2012 - 2020 so you will get great answers to the following questions: What are the 5 sins of google ads? How could google ads increase retention? Do you need to choose between Google...
2023-01-2541 minHelp my DTC grow
Help my DTC growEP 2. How could you grab the attention and start your own DTC brand? - Eric Bandholz from BeardbrandDo you want to start your own DTC brand? Or do you have one already and want to scale up? Just listen to Eric Bancholz. Eric Bandholz is the founder of Beardbrand, a men's grooming company that has bootstrapped from a $30 investment to a 7 figure business. They've been able to build a large organic audience with the largest communities being nearly 2 million followers on YouTube and 600k followers on TikTok. He lives in Austin, TX with his wife and children. You will get the answers to all these questions: How to get attention as a fresh-starting...
2023-01-1629 minHelp my DTC grow
Help my DTC growEP 1. What are the 3 most important metrics for a DTC brand and how to improve them? - Chase Clymer from Electric EyeWhat are the 3 most important metrics for a DTC brand and how to improve them? Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of the weekly podcast, Honest Ecommerce. You will get the answers to all of these questions: What are the most important numbers for a DTC brand? How could you increase sessions, average order value, and conversions? How to reach product-market fit? What are the strategic places in the customer journey and how...
2022-12-0944 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTCOn this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more. This episode is brought to you by OpenStore: Visit https://open.store to get a free, no...
2022-11-0836 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightReading the minds of DTC Customers, why and how? with Saurabh ChoudharyThe more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Choudhary, India's first marketing psychology specialist and also the author of psycho marketing. This podcast is powered by ⁠Lifesight⁠.Takeaways 1. Basics of psychology DTC entrepreneurs should specifically understand. 2. How to understand and leverage the customer purchase decision-making process? 3. How do you design your ad's using psychology for better ROAS? 4. What triggers customers to return to buy from your store and how to b...
2022-09-1149 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightUnlocking Repeat Revenue with Rohit Maheswaran Cofounder,Lifesight81% of Americans are set to buy from a DTC brand by 2023. However, a lot of DTC brands have been struggling with a huge rise in acquisition costs, unable to repeat their first customers and also faced with huge shipping. So how do they understand increasing their margins, what kind of growth strategies should they apply to get ahead in the market and also create an impact on the customer's lifestyle. We deep dive into this with Rohit Maheswaran, Co-founder of Lifesight .A creative technologist with 15 years of experience in developing web and mobile applications for enterprises and...
2022-08-0510 minDTC Drive Podcast by Lifesight
DTC Drive Podcast by LifesightTrailer Episode: Why DTC Drive podcast with Aashish Ramamurthy ?Hello and Welcome to the DTC Drive podcast hosted by Aashish Ramamurthy, Head Evangelist at Moda. In this trailer. I shall be talking more about myself and why I am starting this podcast. About me I have been a community builder for 4+ years. Have actively built communities for Draper Startup House, a global backpacking chain of startup houses by legendary silicon valley investor, Tim Draper where I worked with early-stage entrepreneurs helping them to grow by building networking and growth initiatives. I recently started my journey as a community builder for...
2022-07-2903 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltDTC Finds: Implement 100+ UX changes in seconds and secrets from 437 BFCM sales from last year“DataMilk analyzes your user’s behavior and then it launches UX changes automatically and then tests them to see how conversion goes.” @jayde3sai #DTCPOD“Figure out what is the right discount for your brand that is relevant to your margin.” @jayde3sai #DTCPODWe Speak About:[00:20] What does DataMilk do for your brand [03:21] Top DTC holiday campaigns Steal these DTC finds for deals and profitsIn today’s episode of DTC Finds, we’re looking at a great Twitter thread discussing how 437 DTC brands ran BFCM last year and DataMilk, a tool that can help you ship UX...
2021-10-1909 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltThe secrets behind over $100M in SMS revenue in DTC (with Arri Bagah, founder and CEO of Conversmart and managing director of DTC DAY)“I built my first website off of code.” @arribagah #DTCPOD“Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD“We want to find the balance between sending relevant content and still directing people to the website.” @arribagah #DTCPOD“My work at DTC DAY is really about bringing together great marketers on stage, getting a lot of sponsors on board, and putting together a great event.” @arribagah #DTCPOD“We've sent out over one hundred and seventy five million text messages, we know what works.” @arribagah #DTCPODWe Speak About:[01:35] Ar...
2021-08-1333 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltDTC trends to watch in 2021“Make sure you tailor your offer to something that's personal to a customer or shopper.” @jadesai94 #DTCPOD“DTC brands are starting to look the same. We're going to start to see a shift in brand palettes this year.” @jadesai94 #DTCPOD“Live streaming has really taken off in the past couple of years and will continue to take off.” @jadesai94 #DTCPOD“The biggest thing that you can do is really understand how you can create demand - the messaging that you can do, the positioning, and the story that you can tell.” @jadesai94 #DTCPOD“Don't limit yourself to only domestic sales if possible. Do so...
2021-03-0209 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltIntroducing the DTCers Community + New Spot for the DTC PODWe’re changing things up this week with an introduction to the DTC POD’s new DTCers community - an invite-only community for DTC and eCommerce founders, marketers, and more.Most of the Trend team (the operators of the DTC POD) is based out of Austin. Last week’s snowstorm in Texas left most of the team without power (so no podcasts).So we figured this would be the perfect time to jump back into the podcast fresh and make two big announcements.First, our DTCers community is officially live! You can apply to joi...
2021-02-2304 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are Built5 more great tips from eCommerce and DTC industry leaders including Jing Gao, Nik Sharma, and more (part 2)“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD“We decided to switch to pre-orders when we ran out of inventory and were clear in communicating when customers could expect their product.” @jennygao #DTCPOD“People don’t want to just buy stuff they want to feel like they are a part of something and feel a connection.” #theverticale #DTCPOD“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD“When you find good people k...
2020-12-1709 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltNik Sharma on what it takes to become a $10M DTC brand“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD“You have to be consistently focused on product launches, figuring out what’s coming next, and listening to the customer.” @mrsharma #DTCPOD“Performance marketing should extend something that is already great. It shouldn’t be the tactic to build the business.” @mrsharma #DTCPOD“Having a developer on board allows you to move quickly - you can make changes, build landing pages, test site changes, implement pixels faster.” @mrsharma #DTCPOD“From the brands that I’ve seen grow the...
2020-10-2923 minDTC POD: How The Best Brands Are Built
DTC POD: How The Best Brands Are BuiltThe new direct-to-consumer (DTC) playbook (with David Tintner)“You have to find a way to have scalable growth and be profitable while growing.” @DMTintner #DTCPOD“Using a subscription offering can help you achieve your return on ad spend a lot faster if your product needs to be replenished frequently.” @DMTintner #DTCPOD“If you pick the right creators to work with, they will naturally keep mentioning your product even if they aren’t being compensated for everything.” @jadesai94 #DTCPOD“Consumers always want to lean into great user experience and great UX, getting the smallest details right, can help fuel brand growth.” @jadesai94 #DTCPOD“More brands are turning to content that is native to th...
2020-10-1831 minDefeating the Curse (DTC)
Defeating the Curse (DTC)DTC Returns; Full Recap of February 2019; Bye Bye Bryce The wait is over, the DTC podcast is back! Joe is riding solo today re-visiting the biggest sports topics of the past month from the Super Bowl to LeBron James, Jason Witten to Bryce Harper, and from Gov Ralph Northam to POTUS to Kim Jung Un, and literally everything in between… there is something for everyone! Joe discusses Tom Brady and his ridiculous career and Russel Westbrook and his ridiculous stat lines going back several seasons. He also gets into Kaep and his settlement with the NFL followed by his ridiculous request for $20m to play in th...
2019-03-0527 minDefeating the Curse (DTC)
Defeating the Curse (DTC)DTC Special: USMNT Win One & Draw on the Road ... to Russia! In this Special Edition DTC Podcast Joe and LP are joined by John (by way of Rucker Park) and Dan (by way of Long Beach State) to discuss the US Men's National Team [the Outlaws] performances against Trinidad and Tobago and against Mexico. The foursome breakdown Bruce Arena's never changing long-ball tacitcs, highlight studs and duds, and one bold voice claims that 2026 is the year the U-S-A bring home the World Cup! I... I Believe... I Believe That We... I Believe That We Will Win! I Believe That We Will Win!   
2017-06-1628 minDefeating the Curse (DTC)
Defeating the Curse (DTC)DTC Special: NL East Roundtable On this special edition of the DTC Podcast, Steve and Joe are joined by a life-long Phillies fan (Dan) and a die-hard Mets fan (Mat) to discuss all things NL East. After a quick “state-of-the-team” the debate heats up discussing potential trade scenarios, the historical significance of the poor play in the NL East, and some interesting thoughts on the playoffs and beyond. Spoiler alert, only one panelist has the Nationals in the World Series, and it isn’t who you think!
2017-06-1234 min