Shows
DTC Drive Podcast by LifesightStrategies to lower your ecommerce ads CPA in 2023 with Fraser Cottrell | DTC Drive | Powered by LifesightThe traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers.
But how do you do that?
Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like
👉 The Protein Works👉 Paw Buddy👉 Solawave...2023-07-0538 min
DTC Drive Podcast by LifesightHow to Use Pinterest for eCommerce in 2023 & beyond feat Robin Dimond , CEO & Founder of Fifth & Cor | DTC DrivePinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies.
Let's deep dive into "How to Use...2023-06-2041 min
DTC Drive Podcast by LifesightHow to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales feat Iveta from Hustler MarketingSMS marketing is a simple yet effective marketing channel. While for email marketing, the average open rate hovers around 28-33% this number goes up to 99% for text messages. Not just that, customers read a staggering 97% of texts within 15 minutes of receiving them. Naturally, SMS marketing has enabled brands around the world to generate growth while keeping marketing spending in check.
Let's dive into "How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales" with Iveta Makedonska from Hustler Marketing.
This podcast is powered by Lifesight.
2023-06-0933 min
DTC Drive Podcast by LifesightMaking Being Healthy Fun and Cool with Wicked Gud Pasta & Noodles feat Monish DebnathFeasting on Pasta & Noodles just got loaded with a lot of protein & fiber making it Wicked Gud. Join me as I chat about their growth journey from launch, shark tank , branding and future growth with Monish Debnath, Founding Team Member & CMO WickedGüd.
This podcast is powered by Lifesight.
About Monish Debnath
Entrepreneur, design thinker, philosopher and an activist with a genuine passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.His prima...2023-06-0142 min
DTC Drive Podcast by LifesightHow to 5X your Shopify Store Conversion Rate in 2023 feat Chase ClymerWe sat with Chase Clymer, Co-founder of Electric Eye, an agency that increases sales for ecommerce brands on how should shopify stores increase conversions in 2023. This podcast is powered by Lifesight.
Takeaways
Designing your shopify store experience for Conversions & Customer Experience
How do you audit a shopify storefront?
How do you optimize for conversions before checkout?
How to increase AOV from your shopify storefront?
How do you keep your customers hooked to your shopify store?
Some apps you recommend to use for website conversions in 2023
Resources
2023-05-2241 min
DTC Drive Podcast by LifesightEmbracing the roots of India into Wellness : Learnings from building Country Clay with Siddhant AgarwalSiddhant Agrawal, Co-Founder of Country Clay Pvt Ltd , joined us to talk about his fascinating entrepreneurial journey.
He shares insights on creating a brand that embraces Indian roots & soils. His vision to revive the dying art of pottery and create a plastic positive environment.
This podcast is powered by Lifesight.2023-05-1626 min
DTC Drive Podcast by LifesightHow to become an ecommerce retention master in 2023 & beyond with Daniel BudaiWe sat down with Daniel Budai who has built retention marketing for 150+ ecommerce companies and generated $50M+ revenue for them uncover some amazing nuggest on ecommerce retention. This podcast is powered by Lifesight.
Takeaways
Gaps in retention which ecommerce brands are still implementing & how to change it
Importance of RFM Segments in ecommerce retention
How to engineer personalization nurture relationships with customers? Any examples of case studies here
How to design a retention engine across Email, SMS, push notifications & Ads? What are the gaps? Opportunities? Things folks still undervalue.
As an a...2023-04-3035 min
DTC Drive Podcast by LifesightPlaying the game of Influencers in DTC Ecommerce by Yash ChavanInfluencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by Lifesight.
Takeaways
Designing an successfull influencer strategy for your DTC ecommerce product.
Pricing & Campaign strategies influencers love getting from DTC ecommerce.
Tiktok, Instagram & Youtube strategies in 2023
Converting influencers to brand ambassadors.
2023-04-1532 min
DTC Drive Podcast by LifesightHow Spicta is Bringing Natural Oral Freshness & SmilesJoin us for an episode of insightful conversations with Kavita Yajnik, the Co-Founder of Spicta, brought to you by DTC Drive powered by Moda.
A new age Oral Hygiene brand, Spicta, puts the health of its consumers and the planet first. Spicta is putting in efforts to be the pioneers of Sustainable Oral Care in India by becoming 100% plastic neutral and allowing their customers to opt-in for carbon neutrality. Spicta is a perfect example of a Gen-C brand as they make an effort to solve problems that their consumers weren’t inherently thinking about...2023-04-0428 min
DTC Drive Podcast by LifesightAdam Kitchen breaks down frameworks to crack retention for ecommerce stores in 2023We sat down with Adam Kitchen, CEO of Magnet Monster to understand what should ecommerce brands should do to retain more customers. This podcast is powered by Lifesight.
Takeaways
1. How have DTC ecommerce brand's looked at retention from the last 3 years?
2. Who are the enablers of DTC retention in the world we are living in now?
3. We know CAC is a problem, but how about increasing RPR, ROAS and CLV? Lets crack that in 2023.
4. What is your...2023-03-2127 min
DTC Drive Podcast by LifesightEmpowering sexual wellness for women with Sassiest feat Co-founder, Aishwarya Dua | DTC DriveCreating a space where women will never 'Hush' about their sexual desires, pleasure, sexual health issues or traumas is the mission of Sassiest, India's First Doctor-Backed Sexual Wellness Brand run by Aishwarya Dua. This podcast is powered by Lifesight.
What inspired her to kickstart Sassiest?
How did she get initial customers?
What kind of acquisition and retention strategies are in play for your brand?
What support have you got from the DTC community and how is the ecosystem evolving?
What's your current tools stack?
What's the road ahead?
What...2023-03-1251 min
DTC Drive Podcast by LifesightIOS16 Effect on SMS marketing for DTC Ecommerce feat Neal Goyal from TapcartiOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones. iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs. Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been. Now #iOS16 that deployed recently, is going to test SMS Marketers. Because of Apple's change, SMS opt-out rates are heading even higher in 2023. 📈 And for that customer audience that stays opted-in, the new iPhone filtering system i...2023-03-1233 min
DTC Drive Podcast by LifesightHow To Build An Online Community for your Ecommerce Product & Business in 2023Sephora, Visa, Google, Airbnb, Pinterest have one thing in common - A thriving online customer communities. Join us as we go on a DTC Drive with Jenny Weigle who has worked with all of the above brands and grown their online communities. This podcast is powered by Lifesight.
Host: Aashish R
Find learnings on
1. Creating a community strategy around your product
2. Creating loyal fans and ambassadors from your DTC community program.
3. Offline Activations which work and don't work.
4. How to involve your community in product development?
5. Personal observations of amazing DTC Ecommerce brands...2023-03-1231 min
DTC Drive Podcast by LifesightGrowth isn't Marketing. How do you build your DTC Ecommerce team?Lets deep dive with Daphne Tideman who coaches D2C brands (with a focus on eco-friendly or health brands) on a monthly basis to help tackle their growth challenges holistically with actionable and easy to implement advice. This podcast is powered by Lifesight.
Here is why you should listen to Daphne:
✅ Grew the 1st startup she worked for from 1 to 25 employees and consulted 50+ brands.
✅ In 18 months as Head of Growths at Heights, She increased the subscriber base of Heights by 10x whilst keeping monthly churn under 8%.
✅ Wrote a book on Growing Happy Clients.
✅ Worked with over 20...2023-03-1236 min
DTC Drive Podcast by LifesightProven Tactics of Drawing Attention to New Product Launches by Lenold VazYou are excited to launch a new product but need to sort out tactics, and strategies before launch and post-launch for making it amazing. Our host, Aashish Ramamurthy dive into the same with Lenold Vaz, a growth and product consultant for SAAS and DTC companies.
This podcast is powered by Lifesight.Takeaways
- What are the steps for an amazing launch campaign for new product categories?
- How to leverage customer data and no code automation for smoothening a good product launch?
- If you are launching a prod...2022-09-1441 min
DTC Drive Podcast by LifesightReading the minds of DTC Customers, why and how? with Saurabh ChoudharyThe more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Choudhary, India's first marketing psychology specialist and also the author of psycho marketing.
This podcast is powered by Lifesight.Takeaways
1. Basics of psychology DTC entrepreneurs should specifically understand.
2. How to understand and leverage the customer purchase decision-making process?
3. How do you design your ad's using psychology for better ROAS?
4. What triggers customers to return to buy from your store and how to b...2022-09-1149 min
DTC Drive Podcast by LifesightLeveraging Whatsapp for Conversations and Conversions with Antony ChackoWhatsapp is changing the way DTC brands interact with consumers. We dwell about the same with Antony Chacko, Founder of Alphamarketer. An agency that helps DTC brands become profitable using conversational marketing.
This podcast is powered by Lifesight.Takeaways
1. How has WhatsApp marketing changed over the last 4 years?
2. What are current brands doing on WhatsApp and what are the gaps in their implementation?
3. Share a few proven examples of WhatsApp conversations that have helped build customer loyalty on WhatsApp.
4. Automated bots or manual service on WhatsApp? What part of c...2022-08-2644 min
DTC Drive Podcast by LifesightFueling your post-purchase customer engagement with Divya ShahThe post-purchase experience is critical to driving customer loyalty, retention, and, by extension, a brand’s long-term success. Personalization, segmentation, building brand advocates, cross-sell or upsell products, and storytelling across all channels become some of the important aspects to build post-purchase customer engagement.
This podcast is powered by Lifesight.
We deep dive into how DTC brands fuel these strategies with Divya Shah in this podcast.
Takeaways
How to go about building your personalization engine?
What kind of personalized messages should one send to their customers? What works...2022-08-1925 min
DTC Drive Podcast by LifesightBuilding a great DTC brand with Vanshika MehtaBrands that build consumer trust through personalized and consistent experiences that make consumers' lives easier, focus on delivering with transparency and authentically tell their stories will likely continue to win with consumers.
This podcast is powered by Lifesight.
We deep dive into this with Vanshika Mehta, Brand Strategy Consultant and Communications Strategist. Vanshika enables first-time and legacy D2C & Tech founders to create memorable brands through Brand Strategy, Storytelling, MarComms and Copywriting.
Takeaways
1. Why do D2C founders need to have a solid brand strategy...2022-08-1225 min
DTC Drive Podcast by LifesightUnlocking Repeat Revenue with Rohit Maheswaran Cofounder,Lifesight81% of Americans are set to buy from a DTC brand by 2023. However, a lot of DTC brands have been struggling with a huge rise in acquisition costs, unable to repeat their first customers and also faced with huge shipping. So how do they understand increasing their margins, what kind of growth strategies should they apply to get ahead in the market and also create an impact on the customer's lifestyle.
We deep dive into this with Rohit Maheswaran, Co-founder of Lifesight .A creative technologist with 15 years of experience in developing web and mobile applications for enterprises and...2022-08-0510 min
DTC Drive Podcast by LifesightTrailer Episode: Why DTC Drive podcast with Aashish Ramamurthy ?Hello and Welcome to the DTC Drive podcast hosted by Aashish Ramamurthy, Head Evangelist at Moda.
In this trailer. I shall be talking more about myself and why I am starting this podcast.
About me
I have been a community builder for 4+ years. Have actively built communities for Draper Startup House, a global backpacking chain of startup houses by legendary silicon valley investor, Tim Draper where I worked with early-stage entrepreneurs helping them to grow by building networking and growth initiatives.
I recently started my journey as a community builder for...2022-07-2903 min