Shows
DTC PodcastEp 560: Levelwear’s Pivot to DTC: From Golf Courses to Nine-Figure Wholesale to a Brand-First Ecommerce PlaySubscribe to DTC Newsletter - https://dtcnews.link/signuphttps://levelwear.comHyman Ngo, SVP of Product & Marketing at Levelwear, joins us to talk through the brand’s evolution from a behind-the-scenes apparel manufacturer to a powerhouse in wholesale and licensing — and now, their pivot into DTC.For brand leaders scaling from golf, wholesale, or licensing into consumer channels.What we cover:The real reason they acquired a customer’s brand — and how that changed their whole trajectoryWhy golf was...
2025-11-1735 min
DTC PodcastEp 557: Why People Buy: CPG & DTC Brand Growth with Seth WaiteSubscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today, we’re joined by Seth Waite, Founder and Buyer Psychologist at Schaefer, where he helps CPG and food and beverage brands unlock growth by digging into the real reasons people buy.In this episode, we cover:Why knowing your customer via demographics isn't enough - the shift to behaviors, motivations, and jobs-to-be-done.How to build a "Why People Buy Pyramid" for your brand and ma...
2025-11-0344 min
DTC PodcastBonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First StrategySubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in a regulated vertical.What you’ll hear:Why CTV is more than just prestige — how hyper‑targeted performance TV delivers ROASHow Vibe.co’s identity-first model differs from inventory...
2025-10-2239 min
DTC PodcastBonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStreamSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever recorded.This isn’t theory. It’s a raw, truth-filled look at what works, what’s broken, and how DTC brands can actually understand what’s driving growth.Forget the vendor noise. This episode will reset your measurement mindset.Visit SegmentStream website: https://segmentstream.com/ Follow Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/yurevichcv/Key Insights and Takeaways:The 3 measurement models in DTC: empirical att...
2025-09-171h 01
DTC PodcastEp 539: How Proov Turned Hormone Testing into a Scalable DTC PlatformSubscribe to DTC Newsletter - https://dtcnews.link/signupDr. Amy Beckley shares how her personal fertility struggles and scientific background led her to create Proov—a direct‑to‑consumer hormone testing platform that helps women measure PdG (progesterone metabolite), LH, estrogen, and FSH at home. The test, paired with a mobile app, provides an Ovulation Score and personalized guidance, aiming to shift women’s health from reactive to proactive.Key Insights:Hormone imbalance affects ~80% of women (PMS, PCOS, infertility, perimenopause). Proov enables these women to spot issues early.Pi...
2025-09-0136 min
DTC PodcastBonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI ReportSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we dig into the findings from the State of AI in DTC Marketing report, produced in partnership with Triple Whale. Our guest, Anthony DelPizzo, Director of Product Marketing at Triple Whale, walks us through how DTC brands are using AI—what’s working, what’s not, and where it’s all headed.Key Insights:93.5% of DTC brands use AI today, but most still struggle with implementation clarity.Creative tasks are the top entry point, with tools reducing...
2025-08-2735 min
DTC PodcastBonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC BrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this bonus episode of the DTC Podcast, we reconnect with Liam Millward, Co-Founder & CEO of Instant, the retention marketing platform helping top e‑commerce brands turn anonymous traffic into incremental revenue. Instant installs in minutes, identifies up to 40% of previously unknown visitors, and triggers branded email flows through Klaviyo—no manual setup required.https://instant.one Why DTC listeners should care:As acquisition costs rise and margins tighten, converting the traffic you’re alread...
2025-07-3026 min
DTC PodcastBonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin JeffersonSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren’t) preparing for what’s ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planning
2025-07-2332 min
DTC PodcastEp 523: UPDATE: Revel Bikes’ Founder Buys Back Brand After Sudden PE Shutdown – The Story Behind the Re-acquistion!Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast:We dive into how Adam Miller, founder of Revel Bikes, re-acquired his high-end DTC bike business after a private equity sale, a bankruptcy, and a founderless shutdown.Key moments organizational leaders and DTC entrepreneurs will learn:How founder control vs PE operations impacted Revel’s culture, inventory efficiency, and profitabilityThe behind-the-scenes 10-day auction to buy back the company for pennies on the dollarTactical re...
2025-07-0722 min
DTC PodcastEp 521: How RYSE Used Meta Ads to Raise $10M+ in Equity (Not Just Sales)Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Trung Pham, founder of RYSE, shares how he turned paid ad funnels — usually used to drive DTC sales — into a reliable growth engine for equity crowdfunding, raising over $10 million to fuel smart-home hardware innovation.Join Ryse's Round! https://invest.helloryse.com/🎯 Why Listen:Equity Crowdfunding Meets DTC: Learn how Trung structured investor acquisition just like customer acquisition — using Meta, Google, newsletters, and conversion-optimized funnels.Patent Strategy at Work: Discover...
2025-06-3027 min
DTC PodcastBonus: Navigating the Tariff Regime with Passport's Alex Yancher: Duty Drawbacks, International Logistics, and the Arbitrage Opportunity AbroadSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand.Key Takeaways:The US tariff floor is rising to 30–50%, reshaping cost structures for brands.Duty drawback offers a refu...
2025-05-2843 min
DTC PodcastEp 508: How to Scale an Agency: Kyle Hitchcox on Pilothouse's Marketing, Sales, and Content StrategySubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Kyle Hitchcox, founding partner at Pilothouse, co-founder of the DTC Newsletter, and now a builder behind Warpdrive, a performance-driven CRO tool. This conversation is a masterclass in how content can power agency growth. Kyle shares how Pilothouse grew from affiliate roots into a 180+ person agency, how DTC media became a top-tier lead source, and how LinkedIn is now driving qualified deal flow. If you're building an agency, running a service business, or...
2025-05-1642 min
DTC PodcastEp 504: 6 Reasons Why Your Meta Ads Aren't Scaling: Fix These Creative and Strategy Gaps with Aves | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signupOn today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.Key insights you’ll learn:Why balancing branded and UGC-style content is critical for a healthy ad account.How underutilized founder stories are hu...
2025-05-0220 min
DTC PodcastBonus: Preparing Your DTC Brand for Acquisition: Lessons on the PE Path from Because VenturesSubscribe to DTC Newsletter - https://dtcnews.link/signupIn today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth path for founders.https://because.ventureshttps://www.linkedin.com/in/jeremyhorowitz1/https://letsbuyabiz.xyz/subscribeKey Topics Covered:Why vent...
2025-04-3034 min
DTC PodcastEp 502: DTC Survival Guide To Increasing Your Marketing Efficiency: A Fireside Chat with Dave Steele, Pilothouse CEO | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signupJoin us for a dynamic fireside chat with Pilothouse CEO and Co-Founder Dave Steele about the inflection point that DTC brands find themselves facing with the global economy and Trump's tariffs. This session delves into on key areas such as consumer behavior, big-picture strategies, offline/online integration, product development, and crafting a powerful brand promise. We also discuss navigating challenges like gaining traction and building a successful aperitif category. This talk offers insights and strategies for anyone looking to thrive in the DTC space.
2025-04-2519 min
DTC PodcastBonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key insights from Klaviyo’s new “Future of Consumer Marketing” report, talk a...
2025-04-2328 min
DTC PodcastEp 497: Aviron’s $25M Journey: Gamified Fitness & DTC PivotSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy’s journey is a case study in high-consideration product growth, investor navigation, and multi-channel marketing.Key Highlights:Why hardware/software hybrid brands require longer go-to-market timelinesThe real story behind getting into Y...
2025-04-0733 min
DTC PodcastEp 496: How to Apply 20+ Cognitive Biases to Your Email Marketing: AKNF Preview of The World's Best Email and Retention Podcast with Jordan GordonSubscribe to DTC Newsletter - https://dtcnews.link/signupWe're bringing you a no-fluff episode from The World's Best Email and Retention Podcast, hosted by Jordan Gordon—email marketing strategist and philosophical lead at Pilot House's retention team.Subscribe to TWBERP: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0AIn this solo episode, Jordan dives deep into how marketers can use cognitive biases—like anchoring, loss aversion, nostalgia, and egocentric bias—to supercharge their email marketing. But th...
2025-04-0428 min
DTC PodcastBonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC BrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply today.Work with WonderAds.com by Tatari.tv...
2025-04-0223 min
DTC PodcastEp 485: How Soberish Built a $1M+ DTC Brand Without AdsSubscribe to DTC Newsletter - https://dtcnews.link/signupKim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.In this episode of the DTC Podcast, Kim shares how she:✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.✅ Navigated the challenges of selling federally legal hemp-der...
2025-02-2430 min
DTC PodcastEp 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention PodcastSubscribe to DTC Newsletter - https://dtcnews.link/signupToday, we’re doing something a little different. We’re featuring an episode from The World's Best Email and Retention Podcast (TWBERP)—a must-listen for anyone looking to maximize revenue from the customers they’ve already acquired.Subscribe to TWBERP Here: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0ATWBERP is where Jordan Gordon and the Pilothouse email and retention team break down the strategies that keep customers engaged and spen...
2025-02-2123 min
DTC PodcastEP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone ElseSubscribe to DTC Newsletter -https://dtcnews.link/signup📢 What does it really take to scale a 9-figure DTC brand? Relentless speed, constant reinvention, and never playing defense.In this episode of the DTC Podcast, we sit down with Curtis Matsko, founder and CEO of Portland Leather Goods, to break down how he built one of the fastest-growing direct-to-consumer brands by outpacing the competition at every turn.Curtis doesn't hesitate—he makes decisions fast, learns fast, and scales fast. While most brands overanalyze, he moves forward, makes adjustments in real time, a...
2025-02-1750 min
DTC PodcastEp 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt ElsterSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands.
https://ethercycle.com
https://www.instagram.com/kgelster/?hl=en
https://www.linkedin.com/in/kurtelster/
Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing...
2025-01-2742 min
The World's Best Email and Retention PodcastEp 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERPIn this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention.
Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands.
Whether you’re new to social commerce or...
2025-01-2114 min
DTC PodcastEp 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron NosbischSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides. By combining innovative product design, strategic DTC-first approaches, and a deep understanding of compliance in restricted categories, BRĒZ has scaled to $25M in revenue in just 18 months.
https://Drinkbrez.com...
2025-01-2039 min
DTC PodcastEp 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach.
Key Takeaways:
What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the e-commerce space.
Creative Strategy Tips: Discover why hu...
2024-12-2727 min
DTC PodcastEp 463: Lessons from Dr. Squatch’s Walmart Launch with Martin FordeSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we’re joined by Martin Forde, Founder and Principal of Forde Consulting. With a background as a key player in the rapid retail expansion of Dr. Squatch, Martin now helps consumer brands navigate the challenges of scaling into retail.
Martin shares how Dr. Squatch evolved from a DTC powerhouse to a retail juggernaut, breaking into major retailers like Walmart with bold strategies that continue to inspire.
Key insights include:
Th...
2024-12-0935 min
DTC PodcastEp 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging.
SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M
2024-11-1527 min
DTC PodcastEp 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and TraditionSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.
Throughout the episode, we explore how...
2024-10-2835 min
DTC PodcastEp 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!
Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
2024-10-1828 min
DTC PodcastDTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft SportswearSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear.
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the n...
2024-09-2349 min
DTC PodcastBonus: How Carpe Scales Global Sales with Strategic International Expansion and PassportSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we dive deep into the strategies for successful international expansion with Kasper Kubica, co-founder of Carpe, a leading DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping and internationalization partner for DTC brands. 🚀
Ready to reach your brand’s global potential? Your Passport to easier international growth is here.
https://passportshipping.com
Kasper shares how Carpe went from a col...
2024-09-1823 min
DTC PodcastEp 436: The Role of Brand in Scaling a Premium DTC Pet Food Company: Insights from OllieSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s growth journey, particularly how the company navigated the challenges of balancing customer acquisition with a strong brand identity.
Nicole shares her insights on how brand and performance marketing can no longer operate in...
2024-09-0233 min
DTC PodcastEp 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site.
Key Insights:
Amazon’s Orga...
2024-08-2321 min
DTC PodcastBonus: Scaling Skincare Segment by Segment – Soft Services' Data-Driven Growth Strategy with Tresl SegmentsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments.
https://www.tresl.co/dtc
Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention.
https://softservices.com/
Key Takeaways:
2024-07-3138 min
DTC PodcastEp 423: Are You Even Performance Marketing If You're Not Creating Custom Landing Pages? (with Pilothouse's Aves and Jocelyn) | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast!
Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates.
Key Insights:
Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail pages.
Optimization and Testing: Learn how continuous...
2024-07-1933 min
DTC PodcastBonus: Effective UGC Strategies with Minisocial's Kirsten Baumberger and Austin RogersSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content repurposing.
https://minisocial.com
Key Takeaways:
...
2024-07-1031 min
DTC PodcastBonus: How DTC Brands are Scaling Word of Mouth Marketing and Manufacturing Virality with Social Snowball's Noah TuckerSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers.
Start snowballing: https://socialsnowball.io
Key Insights:
Modern vs. Legacy Affiliates: Understanding the evolution of affiliate marketing and why modern affiliates like influencers and creators are more effective.
2024-07-0332 min
DTC PodcastEp 416: Sarah Carusona Tames The Omnichannel Beast for Alpha Lion [C-Suite Mentor Podcast]Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into her strategies for scaling brands, managing large marketing budgets, and the critical importance of omni-channel marketing.
Catch Sarah at C-Suite Mastermind, Victoria BC September 18-19➝ https://events.directtoconsumer.co
...
2024-06-2438 min
DTC PodcastBonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from TapcartSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.
https://tapcart.com
We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.
Key Insights:
Boosting Cust...
2024-05-2932 min
DTC PodcastEp 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.
This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.
Listen and you'll hear:
In-depth Insights on...
2024-05-1351 min
DTC PodcastEp 398: Matt Bertulli from Pela Case and the Operator's Podcast – Earth Day Extravaganza on Sustainable Consumer Goods and the Importance of Material InnovationSubscribe to DTC Newsletter - https://dtcnews.link/signup
Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and...
2024-04-2244 min
DTC PodcastDTC Archive: Tiny's Andrew Wilkinson: Hero's Journey from Barista to Empire BuilderSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're re-releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC.
Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space.
Attendees at C-Suite got to spend the day with Andrew asking him specific questions, with more than attendees getting to ch...
2023-12-2648 min
DTC PodcastEp 361: Shocking the Gatekeepers – Auto Aftermarket Goes DTC with Sean Reyes from Shock SurplusTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Sean Reyes, founder of Shock Surplus, discusses his journey in the shock industry and the challenges of gatekeeping and manufactured virality. He shares insights on educating customers about shock absorbers and empowering them to make informed decisions. Sean also talks about the growth of his business and the impact of the economy on the aftermarket industry. He emphasizes the importance of authenticity and value in standing out from the competition. Additionally, he highlights the significance of short-form video content and the role of different...
2023-12-1247 min
DTC PodcastBonus: What Leading DTC Subscription Brands All Have in Common w/ Anatta + RechargeSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge
anatta.io/subscription-benchmark-report
rechargepayments.com
Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave Club and Athletic Greens into industry leaders through its...
2023-11-1528 min
DTC PodcastEp 349: Balancing Wellness & Nightlife: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand CommunitiesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.
Here's a glimpse of what's in store:
Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.
2023-10-3038 min
DTC PodcastEp 345: Form, Function, and Fragrance: Cosmetic Industry Vet Sherry Jhawar on her Beautiful Journey in DTCTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place.
https://nezcare.com
Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about masking your odor, it's about layering your fragrance...
2023-10-2541 min
DTC PodcastEp 343: Pillows, Sleep, and the Journey of a DTC Founder - Larissa Hildebrandt and Henrie.comTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands.
Key Points for Podcast
- Larissa's obsession with sleep and...
2023-10-1034 min
DTC PodcastDTC ARCHIVE: True Classic - Zero to 9 Figures in Two Years, Powered by Meta AdsTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS.
This podcast is a masterclass in what it takes to build a generational brand with growth powered by...
2023-09-2549 min
DTC PodcastDTC Archive: The Oodie's Davie Fogarty on getting to $400 Million FASTTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: ▪️Hiring your own replacement and how a proper merchandising hire helped save Davie over $50 million this year ▪️Why your product and the trend it...
2023-08-2145 min
DTC PodcastBonus: Exploring the Power of AI in Marketing Operations | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how.
2023-06-2833 min
DTC PodcastEp 314: Finding the Right Strategic Acquisition Partner with Jeremy Kopek from Noa HomeTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Welcome to DTC Podcast, I'm Eric Dyck. Today we're returning to a conversation we started last year with Jeremy Kopek, co-founder of Noa Home, and proud furnisher of DTC's Home Studios.
https://noahome.com
Our last podcast detailed Noa Home's meteoric rise to 8 figures with a lean, mean team. Today's talk focuses on...
2023-06-1934 min
DTC PodcastEp 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormickTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.
We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand...
2023-06-1241 min
DTC PodcastEp 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew SanockiTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with...
2023-06-0535 min
DTC PodcastEp 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNFTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being...
2023-06-0222 min
DTC PodcastEp 308: Manifesting Your Dreams with Samantha from Maniscripting | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic.
Samantha takes us through her entrepreneurial journey, starting as a fitness professional and...
2023-05-2935 min
DTC PodcastBonus: Sophisticated Customer Experiences and Loyalty Programs to Retain and Delight with Apptile Founder Rohit Modi (+ the chance to win a $20K Enterprise Plan!)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re talking retention and owned distribution with Rohit Modi CEO and founder of Apptile, the platform that allows you to make a mobile app for your brand in seconds:
https://apptile.com/dtc
3 brands get a chance to win an upgrade to the Enterprise plan worth USD 20K for free.
This podcast dives deep on the importance of retention and owned distribution in 2023
How to turn your app from a stock experience into a deeply engaged chan...
2023-05-1027 min
DTC PodcastEp 294: 9 Year Old Lily Harper from Lily Lou's Aromas homeschools us allSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re coming at you with a DTC Minis episode with LilyLousAromas’ 9 year old dynamo entrepreneur Lily Harper, and her mom Chloe, as well as the debut of my 9 year old daughter Iris as cohost!
https://lilylousaromas.com
Lily’s entrepreneurial journey started when she struggled with bullying and traditional learning methods. Her parents turned to homeschooling, with a focus on mental health, and learning by doing. With a bit of her parent’s help, Lily’s love for Candles “wit...
2023-04-1042 min
DTC PodcastBonus: Printful's $300M Merch Empire (and why you should start a merch line in 2023)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead.
DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players
This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get started.
Check...
2023-03-1520 min
DTC PodcastEp 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTCSubscribe to DTC Newsletter - https://dtcnews.link/signup
Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas....
Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm…
https://Bushbalm.com
We’ll also dive deep i...
2023-03-0626 min
DTC PodcastEp 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG NeedsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.
A wise singer once said “I need a hero,” and I think they were talking about Ju.
In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health a...
2022-12-1239 min
DTC PodcastDTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AIWelcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market.
This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content.
This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and future of machine learning and AI in marketing.
Subscribe...
2022-07-2849 min
DTC PodcastEp 222: Is the future of DTC free? Dive deep with FreeWater's Josh CliffordsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free.
Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce.
You’ll hear about Josh’s vision for a Free-Walmart where every product on the shelf is offered free with ads.
...
2022-07-2540 min
DTC PodcastEp 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTCSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.
Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.
This podcast is a rundown of the biggest challenges wins, and insights along the way.
You’ll hear about Ratio, Gen Mills keto brand group, and their hybrid...
2022-07-1837 min
DTC PodcastEp 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
Work with Pilothouse ➝ https://pilothouse.co
We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior.
This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ad...
2022-06-2426 min
DTC PodcastEp 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck
Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers.
We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a r...
2022-05-2333 min
DTC PodcastEp 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of GainfulSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast.
Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.
https://gainful.com
This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.
You’ll hear:
Why you can only buy Gainful by taking their quiz
what most brands get...
2022-03-2141 min
DTC PodcastEp 176: Mascots in the metaverse - how to make NFTs work for your DTC brand with OffLimits CEO Emily Elyse MillerSubscribe to DTC Newsletter - https://dtcnews.link/signup
https://www.eatofflimits.com/
Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal.
In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it.
This podcast is a deep dive into the power that mascots can bring your brand, help...
2022-02-1448 min
DTC PodcastDTC Archive: Slashing Customer Acquisition Costs with Nik SharmaSubscribe to DTC Newsletter - https://dtcnews.link/signup
While we're getting ready and ramping up for a killer year of all-new podcasts, we thought we'd bring back one of our favorite episodes from 2021.
We welcomed DTC legend Nik Sharma, CEO of Sharma Brands - consultant to the DTC and CPG industries helping launch, develop, scale, and expand businesses.
We discussed:
The state of DTC brands in 2021.
Utilizing performance branding.
Dropping customer acquisition costs.
DTC on TikTok.
Thanks for listening and don't forget to subscribe and rate the...
2022-01-1043 min
DTC PodcastDTC 166: AKNF Traffic Roundup - Google, Facebook, and Amazon Q4 Wrap + 2022 OutlookSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today on AKNF we caught up with Pilothouse team leads from Google Ads, Facebook Ads, and Amazon to discuss the big wins from Q4, synergies from clients working on more than one platform, our approach to Q5, as well as our omnichannel outlook for 2022 😎
If you'd like to chat to Pilothouse about how to get more synergistic and efficient in your paid media spend, reach out: https://www.pilothouse.co/contact-us
Subscribe to DTC Newsletter - https://dtcnews.lin...
2022-01-0727 min
DTC PodcastDTC 165: Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering MemesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter.
Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes.
https://muddybites.com
For years, ice cream manufacturers have put delicious chocolate at the bottom of their su...
2022-01-0448 min
DTC PodcastDTC Archive: Supercharging Your Growth with Super Coffee’s Ben KnoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.
This podcast was PACKED with valuable info, so we recommend you give it a full listen.
Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben:
🚀W...
2022-01-0344 min
DTC PodcastDTC Archive: Supercharging Your Growth with Super Coffee’s Ben KnoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment.
This podcast was PACKED with valuable info, so we recommend you give it a full listen.
Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben:
🚀Why you shouldn't be afraid of Amaz...
2022-01-0244 min
DTC PodcastDTC Archive: AKNF - How to Crush Email SegmentationSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation.
Listen to the entire pod for:
🚀 The #1 thing DTC brands get wrong with email segmentation
🚀 The three most important types of email segmentation
🚀 What is a sunset flow, and how can you use one?
🚀 Campaign segmentation for your VIP customers
🚀 Launching new products with SMS campaigns...
2021-12-2430 min
DTC PodcastBonus: How Klaviyo Became A $10B Email Unicorn + The Benefits of Being Full Stack with Jenna CraneSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane.
Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space.
This podcast answers the HARD questions about Email and SMS Marketing
What’s it like being a Unicorn?
Why unifying your Email/SMS/and CDP Stack is a must f...
2021-12-0123 min
DTC PodcastEp 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris RempelSubscribe to DTC Newsletter - https://dtcnews.link/signup
And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years.
This wide-ranging conversation covers the core of crypto,
Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the metaverse, as well as what you should be th...
2021-11-2750 min
DTC PodcastBonus: Bainbridge Growth and Geologie breakdown the future of DTC brandsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen.
We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore).
How Geologie unlocked growth with Bainbridge
Why brands put too much Focus on CaC
How to use Bainbridge DTC Benchmarks (and their limitations)
The current ruthless reality of DTC
Subscribe to DTC...
2021-11-0429 minDTC PodcastDTC Archive: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris MeadeSubscribe to DTC Newsletter - https://dtcnews.link/signup
We’re back again with another throwback to one of our favourite episodes filled to the brim with wisdom. Join us as we reminisce and look back on on CROSSNET's journey and chat about: 👇
🥾How they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
🛒How they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
📩How an education focused email marketing strategy and correct use o...
2021-10-0936 min
DTC PodcastEp 142: Why YouTube is the Secret Behind This DTC Bidet Brand's Success with Omigo's Thomas LotrecchianoSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.
Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:
The most effective way to educate your audience on new concepts
The valu...
2021-10-0540 min
DTC PodcastBonus: Podcast Advertising with Podcorn's Todd GalletSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet.
In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any height once you find content, offers, and podcasts that profit.
This podcasts covers:
...
2021-09-2929 minDTC PodcastDTC Archive: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie BoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on In...
2021-09-251h 28
DTC PodcastEp 133: How This DTC Brand Grew 1000% in One Year with David Gaylord, CEO of BushbalmSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the pod, we talked about all things growth with David Gaylord, CEO of Bushbalm.
Bushbalm makes “skincare for everywhere” and is currently one of Canada’s fastest-growing DTC brands.
We cover:
How Bushbalm grew over 1000% in one year
A unique way to increase search volume
The importance of customer service when growing a brand
The 80/20 rule for ads
Thanks and don't forget to subscribe!
Subscribe to DTC Newsletter - http...
2021-08-3049 min
DTC PodcastEp 122: How Kellogg's Thinks About DTC and E-RetailSubscribe to DTC Newsletter - https://dtcnews.link/signup
In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.
Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.
After spending several years launching and scaling several DTC businesses, Jordan is taking his learnings and applying them to CPG. Since 2019, Jordan has lead Kellogg’s global DTC strategy.
On this ca...
2021-07-1949 min
DTC PodcastEP 114: BeardBrand's Eric Bandholz and the DTC Long GameSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz.
Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.
Listen to the pod for:
🔥 Hot takes on how DTC brands should approach Amazon
👩🎨Strategies for negotiating creative plateaus
📲 Why Beardbrand prioritizes organic content
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on D...
2021-06-2253 min
DTC PodcastEp 94: DTC Brand Stories: How immi is disrupting the instant ramen industrySubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories.
Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜
🎧 Listen to the episode for:
Immi's origin story & product discovery journey
Immi’s growing pains
What they’ve learned since going to market
The benefits of building in public and
Their vision for the Immi community moving forward
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Adverti...
2021-04-2346 min
DTC PodcastEp 90: Is Your Brand Ready for DTC Convergence?Subscribe to DTC Newsletter - https://dtcnews.link/signup
We’ve gathered the Pilothouse brain trust to talk about how DTC brands can foster the best relationship and results from any agency they work with. Join us as we chat with Pilothouse Co-founder Kyle Hitchcox, Head of Partnerships Dan Norcia, and first-time AKNF guest Onboarding Manager Megan Williams.
Listen to the pod for:
📦 Trends our team is seeing in the current DTC surge and how legacy brands are responding to the digital challenge
📦 The biggest mistake brands are making with their success m...
2021-04-1038 min
DTC PodcastEp 88: AKNF Update - Pilothouse Sr. Media Buyer Raven Dixon Takes Over DTC+!!Subscribe to DTC Newsletter - https://dtcnews.link/signup
Drumroll please 🥁🥁🥁 Please welcome Pilothouse Sr. Media Buyer Raven Dixon as the new head of DTC+!
Raven has been a superstar guest on previous episodes of AKNF, and we're so excited to have her expertise and energy on our team. She's joined on today's pod by Pilothouse Sr. Media Buyer Jacob Geary.
Listen to the pod for Jacob and Raven's media buyer origin stories, Jacob's strategy for growing DTC+, and Raven's exciting plans for building the DTC+ community. 🚀
Subscribe to DTC Newsletter - https://dtcnews.link...
2021-04-0214 min
DTC PodcastEp 83: Sustainable DTC with StojoSubscribe to DTC Newsletter - https://dtcnews.link/signup
Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo, a DTC brand that aims to end disposable culture one reusable product at a time.
Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱
The podcast is packed with valuable insights from a founder/CEO persp...
2021-03-1658 min
DTC PodcastEp 82: The Future of DTC - A Q&A with Pilothouse and DTC Newsletter Co-FoundersSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox.
Listen for insights on the future of DTC.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this...
2021-03-1320 min
DTC PodcastEp 79: DTC Customer Retention & Community Building with Shopify’s Kristen LaFranceSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow!
Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID!
This is a podcast you can’t afford to miss!
Listen for:
📦 Why you should prioritize relationships over sales...
2021-03-0243 min
DTC PodcastEp 76: All Killer No Filler: Presells to the People - FREE DTC+ Course Feb 24-26Subscribe to DTC Newsletter - https://dtcnews.link/signup
We're going to show you how to build presell pages that can double your conversion rates!
Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈
The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages.
...and the best part is that it's 100% free. No strings attached. ➡️ Sign up today!...
2021-02-2006 min
DTC PodcastEp 71: Sipping the DTC Cocktail with Avec Drinks’ Dee CharlemagneSubscribe to DTC Newsletter - https://dtcnews.link/signup
How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers.
Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020.
Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options.
Not even a year old, the pod takes a be...
2021-02-0235 min
DTC PodcastEp 66: DTC Experience Design with Partner's Jesse CampbellSubscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to part two of our brand experience discussion.
Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice!
Jesse is a designer and founder of Partner, specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.
In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working with a restricted industry) and unpack brand transparency and the many different ways brands can activat...
2021-01-1645 min
DTC PodcastEp 62: 2020 in Review: Top DTC InsightsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.
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Watch this interview on YouTube - https://dtcnews.link/video
2020-12-3024 min
DTC PodcastEp 44: DTC Principles To Live by With Jason AkatiffSubscribe to DTC Newsletter - https://dtcnews.link/signup
⏳ How much time and effort can having a set of principles for business and life that you've honed down to sharp blades to help you pare down to what's really important? The answer is in this podcast..
Jason Akatiff is the founder of a4d.com, a powerhouse affiliate marketing network, as well as ecommerce brands BauBax and Boundery.
Jason has been a performance marketer since the 90’s and is an advisor and overall DTC strategy expert who has generated a quarter-billion dollars in affil...
2020-10-291h 06
DTC PodcastEp 40: 🍷 Uncorking DTC Wine Potential with Simon Solis-CohenSubscribe to DTC Newsletter - https://dtcnews.link/signup
Marketing in a restricted industry? Interested in subscription-based sales? This one's for you!
In our latest pod, we chat with Simon Solis Cohen of Highway 29 Creative - an expert in DTC wine marketing.
With a hospitality background and experience in the Napa wine scene, Simon took his passion for wine to the digital marketing space specializing in e-commerce, marketing, and DTC sales for the wine industry.
We’ve decanted key takeaways from our chat to help you crush your DTC marketing goals.
2020-10-1545 min
DTC PodcastEp 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif GhannoumSubscribe to DTC Newsletter - https://dtcnews.link/signup
👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot.
Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, launched products in over 25,000 retail stores, and licensed technology to a global...
2020-09-1753 minDTC PodcastEp 30: Seven Figure First Year: Building a Category Busting Bar in PublicSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere!
Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ
My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card.
She...
2020-08-2759 minDTC PodcastEp 27: DTC's Most Intimate Connection - JustWears, Alex WalshSubscribe to DTC Newsletter - https://dtcnews.link/signup
🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑
The DTC movement sometimes feels like a religion, or even a cult (a really awesome one)
But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving.
At its core, DTC is about connection and about how, by...
2020-08-0658 minDTC PodcastEp 23: DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua JackaiSubscribe to DTC Newsletter - https://dtcnews.link/signup
👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦
This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl
It was amazing to sit down and riff with Joshua Jackai on his journey building a high integrity streetwear up to solid figures a month and scaling, us...
2020-07-1853 min