Shows
The World's Best Email and Retention PodcastEp 70: Diagnosing a Drop in Email RevenueWhen email revenue drops, most teams guess. This episode shows how to diagnose it systematically.Jordan breaks down the two real drivers of email revenue decline: fewer emails sent and lower revenue per email sent — and walks through the exact hierarchy of metrics that explain what’s actually happening inside Klaviyo.You’ll learn how to:Identify whether the problem is frequency, send size, segmentation, or list healthUnderstand how segment mix and message mix impact revenueSeparate real performance issues from attribution noiseEvaluate inboxing, relevance, and engagement the right wayUse...
2026-01-2732 min
Ad-venturousEp 38: The Personal Rebrand Era (And What Brands Should Do About It)“Personal rebrands” are everywhere—and it’s changing how people buy.In this episode, AVEs breaks down why the personal rebrand era matters for marketers and how brands can plug into it without feeling forced or cringe. From subscription and routine-based products to CPG and beauty brands, this cultural shift opens up new opportunities at the top of the funnel.We cover how identity and belonging are shaping buying behavior, why personal rebrands replaced “New Year, New Me,” and how brands can build real resonance instead of chasing trends.
2026-01-2234 minThe World's Best Email and Retention PodcastEp 69: Email Metrics and Reporting That MatterMost brands look at the wrong email metrics.In this episode, Jordan explains how to build a real retention engine in 2026 by focusing on the numbers that actually drive growth: clicks, inbox health, segment performance, and list quality.You’ll get a simple dashboard framework you can set up in minutes to see exactly what’s happening inside your email program — and stop getting fooled by misleading attribution.If email is a big part of your revenue (or should be), this is a must-listen.
2026-01-2035 minAd-venturousEp 37: The Old Spice Rebrand That Actually WorkedMost rebrands don’t fail because the logo is bad. They fail because they don’t change who the brand is for.In this episode of Ad-venturous, Avery breaks down one of the few modern rebrands that actually did what a rebrand is supposed to do. Bring in an entirely new audience. Using Old Spice’s 2010 comeback as the case study, we look at how a 70-year-old brand went from cultural afterthought to category leader by completely rethinking who they were talking to and how they showed up.You’ll learn...
2026-01-1528 minThe World's Best Email and Retention PodcastEp 68: Inside DEWALT’s Post-Click EcosystemAdvertising gets people to your site... But your site is what actually makes you money.In this episode, Jordan breaks down DEWALT’s ecommerce ecosystem to show what really happens after someone clicks an ad, an email, or a retargeting link. He walks through how DEWALT structures its homepage, category pages, PDPs, email program, and product discovery to turn awareness into revenue, not just traffic.You’ll see how DEWALT balances brand and performance, how their Site Funnels actually work in practice, and where emai...
2026-01-1348 minThe World's Best Email and Retention PodcastEp 67: Site Funnels 2.0: The Product Discovery Revenue SystemIn Site Funnels 2.0, Jordan breaks down how product discovery actually works when you have hundreds, thousands, or even millions of SKUs.This episode is the follow-up to Site Funnels 1.0, shifting from hero-product funnels to the long-tail reality of mega-catalog brands. You’ll learn how to use email, dynamic merchandising, and just 12 digital assets to turn browsing into buying at scale, without spending more on ads.Jordan walks through two discovery funnels, how to use email as a shoppable landing page, and why most brands are massively underusing their biggest re...
2026-01-0644 minThe World's Best Email and Retention PodcastEp 66: Site Funnels 1.0: The Post-Click Revenue SystemIn this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue. You’ll learn how the world’s best ecommerce teams think about funnels, choke points, and psychological progression across the site and why improving conversion rate is often the fastest way to grow without increasing ad spend.Jordan walks through how visitors move from homepage to category pages to product pages to checkout, how to identify the moments that control revenue, and how to design funn...
2025-12-3049 minAd-venturousEp 34: Building the Omnipresent Brand (Part 3): Holding Up the MirrorIn Part 3 of Building the Omnipresent Brand, we zoom in on where DTC marketing stands right now, and why the brands winning attention aren’t chasing aspiration, but reflecting reality.This episode explores the “Norman Rockwell era” of marketing: creative that holds up a mirror to people’s real lives, values, and environments. Aves unpacks why relatable, grounded content is outperforming polished perfection, how brands can cooperate with culture without co-opting it, and what this shift means for creative strategy heading into 2026.#DTCMarketing #BrandStrategy #CreativeStrategy #PerformanceMarketing #EcommerceMarketing #DigitalMarketing #BrandRelevance #ContentM...
2025-12-2525 minThe World's Best Email and Retention PodcastEp 65: Where Email Revenue Actually Comes FromIn this episode of the World’s Best Email Retention Podcast, Jordan breaks down real buyer data to show which customers truly drive email and retention revenue, and which ones don’t.Using a simple but powerful buyer-group framework (recent vs. stale, first-time vs. repeat), Jordan unpacks why email doesn’t chase the same dollar as ads, why most campaign revenue comes from buyers ads no longer influence, and why optimizing email metrics alone can lead brands to miss their most additive revenue.#EmailRetention #CustomerLifecycle #EcommerceOperators #DTCBrands #RetentionStrategy #EmailROI #Shopif...
2025-12-2334 minAd-venturousEp 33: Building the Omnipresent Brand (Part 2): Where Is the Line?In Part 2 of this series, Aves steps beyond tactics and into culture.As brands become omnipresent, the line between art, advertising, and identity starts to blur. This episode explores the return of Dadism in internet culture, the rise of absurdity as strategy, and why AI-driven content is forcing brands to rethink what originality and relevance actually mean heading into 2026.If everything is content, where do brands push boundaries—and where should they stop?#OmnipresentBrand #BrandStrategy #CreativeStrategy #InternetCulture #ModernMarketing #DigitalCulture #AdvertisingTrends #MarketingPodcast #DTCMarketing #BrandRelevance #ContentStrategy #Fu...
2025-12-1844 min
The World's Best Email and Retention PodcastEp 64: The Financial Case for CROConversion rate optimization is not a “nice to have.” It is the most reliable way to increase profit without increasing spend.In this episode, Jordan breaks down the financial case for CRO using a simple, realistic model that compares three paths: holding steady, scaling ad spend, and improving site conversion. The results are clear. Spending more on ads can reduce margin, while improving conversion rate increases revenue, efficiency, and profit at the same time.You’ll learn why brands should maximize low-cost, owned revenue first, how CRO impacts MER, ROI, a...
2025-12-1624 minAd-venturousEp 32: Building the Omnipresent Brand (Part 1)In this episode, Aves kicks off a three-part series on what replaces the millennial brand and why “omnipresence” is the next frontier for brands that want to stay relevant in 2026 and beyond.She breaks down the cultural shift toward sameness, why consumers now buy to belong instead of stand out, and how brands like Rhode have mastered constant, subtle visibility.You’ll also get a practical tool to anchor all of this theory: the message box, a simple framework Aves uses to clarify brand identity, sharpen personas, and build the fo...
2025-12-1131 minThe World's Best Email and Retention PodcastEp 63: Black Friday: What WorkedBlack Friday is the biggest stress test of your email system, and this year delivered some clear winners. In this episode, Jordan breaks down the real tactics that moved revenue: odd-hour sends, plain-text power plays, mystery-angle subject lines, triple taps (and when a pentatap might make sense), plus where revenue actually came from across engaged, unengaged, prospects, and buyers.#emailmarketing #ecommerce #dtc #retentionmarketing #pilothouse #blackfriday #marketingstrategy #q400:00 — Introduction00:28 — Inboxing Is Getting Harder01:00 — Subject Line Mystery vs Clarity02:40 — Odd-Hour Sending...
2025-12-0925 minAd-venturousEp 30: How to Squeeze the Rag Dry This Black Friday WeekendAves breaks down her real, in-the-weeds workflow for optimizing creative during the biggest revenue weekend of the year. No generic “best practices,” just the exact steps she takes to find hidden winners, fix underperformers, and squeeze every last drop of performance out of Meta, Shopify, and your landing pages.In this episode, you’ll learn:What to check first on Saturday morningHow to spot high-engagement, low-conversion ads worth iteratingWhat comments, clicks, and demos can tell you about hidden anglesHow Warp Drive unlocks fast landing-page testingHow to prioritize builds without burning efficiencyThe creative iteration system...
2025-11-2723 minThe World's Best Email and Retention PodcastEp 61: Last-Minute BFCM Checklist (12 min)In this quick 12-minute episode, Jordan breaks down the 10 essential checks every brand should make before launching their BFCM emails. From segmentation cleanup to triple-tapping safely to avoiding coupon-code errors that kill conversions, this is your last-minute guide to protecting inboxing and maximizing revenue on the biggest email day of the year.You’ll learn: • The segmentation fixes that instantly reduce spam risk • How to double-tap and triple-tap without hurting deliverability • Why “send only to non-openers” is dangerous • How to set abandoned flows for BFCM week • The ri...
2025-11-2512 minAd-venturousEp 28: Q5: The Hidden Goldmine Between Christmas and New Year’sThat weird, cozy week between Christmas and New Year’s isn’t just for leftovers and movie marathons; it’s one of the most overlooked opportunities in marketing.In this episode, Avery breaks down what “Q5” really is, why CPMs drop while audiences scroll endlessly, and how smart brands use this window to squeeze in extra revenue before year-end. From verticals that thrive (wellness, fitness, CPG) to creative angles that actually work (“Santa didn’t get you what you wanted?”), this is your guide to turning holiday downtime into serious results.#Ecommerce...
2025-11-1328 minThe World's Best Email and Retention PodcastEp 59: Under the Hood: What’s Really Happening in Your AccountThink your email program is performing just fine? You might want to take another look. In this episode, Jordan lifts the hood on a real (anonymized) account to show how misleading metrics, privacy opens, and bot clicks can make an email program look healthy when it’s actually underperforming.You’ll learn how to spot the signs of deliverability decay, interpret your data accurately, and understand what’s really happening inside your email engine, so you can turn false positives into real performance.#EmailMarketing #Delive...
2025-11-1130 minThe World's Best Email and Retention PodcastEp 58: Email Deliverability, Explained — with Benny Rubin of Senders.co (Part 1)What actually determines whether your emails land in the inbox or the spam folder?In this episode, Jordan Gordon sits down with Benny Rubin, founder and CEO of Senders.co, for a deep dive into the mechanics of deliverability.They break down how domain age, subdomains, and warmup patterns affect reputation, why engagement ratios matter more than send volume, and what Gmail and Microsoft really look for when evaluating your sends.00:00 – Introduction and Why Deliverability Matters02:00 – Meet Benny Rubin of Senders.co
2025-11-0454 minAd-venturousEp 26: Big Milk Returns: How to Differentiate Against Established BrandsBig Milk is back. 🥛In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants. Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMark...
2025-10-3040 minThe World's Best Email and Retention PodcastEp 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, SegmentationEvery brand uses a pop-up... but most leave serious revenue on the table.In this episode, Jordan sits down with Shaan Arora, founder of Alia, to break down the real pop-up levers that drive conversion: copy, timing, and segmentation.You’ll learn what 150 million monthly pop-up views reveal about what actually moves the needle, how AI testing is changing optimization, and why design isn’t the difference-maker you think it is.Plus, the Pilothouse team’s early experiments with Alia (including one that 5x’d a welc...
2025-10-2829 minAd-venturousEp 25: No One Trusts You (Yet): Why Social Proof Matters More Than EverNo one trusts you. Yet.In a world where anyone can start a brand, trust is your biggest advantage, and social proof is how you earn it.In this episode, Avery breaks down how to use reviews, comments, and community interaction to make your ads more believable, your customers more confident, and your brand more human.From reputation building to leveraging social proof across every stage of the funnel, this episode is your roadmap to making people actually believe you.
2025-10-2337 minThe World's Best Email and Retention PodcastEp 56: The 4 Stages of the Website Purchase FunnelYour website has just two minutes to make money, literally.In this episode, Jordan Gordon breaks down the four critical stages of the website purchase funnel and how to keep visitors moving from “just looking” to “ready to buy.”You’ll learn: • What needs to happen in the first two seconds of every session • How to prove your site is trustworthy in under 15 seconds • The simple formula to reduce bounces and boost conversions • How to find and fix your site’s biggest “choke points” using heatmaps#CRO #EcommerceMark...
2025-10-2131 minThe World's Best Email and Retention PodcastEp 54: How to Win Black Friday 2025 (and Keep Your Reputation Intact)Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when.You’ll also learn:Why boring subject lines outperform “creative” ones during BFCMHow to structure every email assuming it’s the only one your...
2025-10-0725 minThe World's Best Email and Retention PodcastEp 53: Examining Urban Outfitters’ Impressive Email MachineIn this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pages that reinforce continuity, UO shows how to connect inbox to onsite in a way that drives real platform revenue.You’ll learn:Why simple, image-first templates can outperform copy-heavy emailsHow UO ties email campaigns to category pages for frictionless shoppingSmart discovery tactics like “shop by fit” and complete-the-look recsWhat other brands can steal from UO’s approach to retention
2025-09-3030 minAd-venturousEp 21: Cringe Mountain: Why Fearless Brands WinWhat’s holding so many founders and marketers back? Fear of being “cringe.”In this episode of Ad-venturous, Aves breaks down why cringe culture is killing creativity, how authenticity fuels community, and why your next stage of growth might be waiting on the other side of Cringe Mountain.You’ll hear:Why “trying too hard” is actually a superpower.How founder-led content drives brand scale.The mindset shifts that help you post, build, and sell without fear.#Adventurous #Podcast #MarketingPodcast #DTC #DirectToConsumer #BrandBuilding #CringeCulture #Authenticity #FounderLed #ContentStrategy #CommunityBuilding #MarketingMindset #CreativeStrategy #FearlessBrands #ScaleWithAuthenticity0:00 – Introduction3:00 – Effort Over Talent10:00 – Redefining Cringe22:00 – Authenticity That Scales28:00 – B...
2025-09-2537 minThe World's Best Email and Retention PodcastEp 52: Don’t Let This Tactic Tank Q4In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can create hidden risks for your email program. He explains how these tactics affect deliverability and reporting, and what to focus on instead to keep your channel strong heading into Q4.0:00 – Introduction0:56 – An overview of certain list-growth tactics4:59 – How permission impacts deliverability9:22 – Examples of client deliverability challenges12:39 – What the data shows about subscriber quality22:23 – Broader implications for the email ecosystem#EmailMarketing #RetentionMarketing #Deliverability #ListGrowth #EcommerceMarketing #MarketingPodca...
2025-09-2326 minThe World's Best Email and Retention PodcastEp 51: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 2)We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn:Why you should launch everything as a testThe simple segmentation model that can transform your campaignsHow cadence, subject lines, and destinations shape resultsWhy “set it and forget it” is a dangerous trap for growing brands 👉 Subscribe for more practical strategies to keep your list engaged and your retention reve...
2025-09-1638 minThe World's Best Email and Retention PodcastEp 49: American Eagle vs. Everlane (Part 2 – Brand vs. Revenue)In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program.From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers.You’ll learn:Why Everlane’s minimalism works as more than just an aestheticThe difference between brand-driving vs. revenue-driving email programsKey upsell and cross-sell tactics that stand out on...
2025-09-0233 minThe World's Best Email and Retention PodcastEp 48: American Eagle vs. Everlane: Who Wins the Inbox? (Part 1)In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From American Eagle’s triple-tap sends and maximalist promos to Everlane’s minimalist subject lines and brand positioning, we explore what actually works and what’s just noise.👉 Listen in to uncover:The ROI of splashy celebrity campaigns vs. subtle brand buildingHow email frequency impacts inboxing and long-term loyaltyLessons smaller brands can steal from billion-dollar retailersIt’s the World’s Best Email & Retention Podcast, and Part 1 of this matchup sets the stage for a heavywe...
2025-08-2632 minThe World's Best Email and Retention PodcastEp 47: Retention Bootcamp: Mastering Your Welcome ExperienceWe’re digging back into the AKNF archive for this classic session of Retention Bootcamp. In this episode, Jordan and Eric break down the welcome experience, from merchandising to education to lifestyle content, and show you how to craft a sequence that drives first purchases, shortens time-to-buy, and boosts 30-day purchase rates.If you’ve been leaning too hard on coupons or sending “one and done” welcomes, this replay will give you a proven framework for building sequences that actually sell.#EmailMarketing #CustomerRetention #WelcomeSeries #RetentionBootcamp #LifecycleMarketing #EcommerceMarketing #DTCRetention #DTCGrowth #Ecommerc...
2025-08-1931 minAd-venturousEp 15: 6 Meta Ad Mistakes That Kill ScalingScaling your Meta ads shouldn’t feel impossible. But if you’re stuck, you might be making one (or more) of these six mistakes.In this solo episode, Avery shares the most common issues spotted during ad account audits (from limited creative range to soulless ad libraries) and how each one can quietly cap your growth.You’ll learn what to cut, what to double down on, and how to build ads that balance brand and performance so you can unlock sustainable scaling.Whether you’re...
2025-08-1420 minThe World's Best Email and Retention PodcastEp 46: The Only Browse Abandon Email You'll Ever NeedThink your browse abandonment email is doing the job? Think again.In this episode, Jordan breaks down the only browse abandon flow you’ll ever need—from trigger to send timing, segmentation, and dynamic content strategy—so you stop leaving easy revenue on the table.You’ll learn:How to time emails to hug buying intent without feeling pushyThe 5 dynamic merchandising types that actually drive clicks (and which to avoid)Why subject lines are the secret to higher on-page conversion, not just opens
2025-08-1238 minAd-venturousEp 14: Your Future Self Will Thank You: Q4 Prep EditionQ4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, ve...
2025-08-0736 minThe World's Best Email and Retention PodcastEp 45: 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash CourseNeed to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days. It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.You’ll learn:How to measure funnel health in minutes, not hoursWhich metrics vary wildly by business model (and which don’t)How discount rate, return rate, and completion rate connectWhy Klaviyo’s attribution data tells only...
2025-08-0550 minAd-venturousEp 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition TacticsWhat do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy?In this episode, Avery breaks down the cultural and economic forces behind the “lipstick effect” and the rise of the “little treat economy”—and how these trends shape the way modern consumers buy. You’ll learn how to use these insights to identify your tier-one products, simplify the path to conversion, and build strategies that hold up no matter what the economy throws your way.If you’re thinking about how to optimize acqui...
2025-07-3133 minThe World's Best Email and Retention PodcastEp 44: Stock the Pond, Fill the Funnel, Make Money: How retention keeps revenue flowingIn this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even when acquisition slows.You’ll learn how to measure your persistent revenue ecosystem, track key funnel stages (from new address to repeat buyer), and spot the hidden ROI of brand equity. Plus: real data, cohort math, and a reminder that retention is a methodology, not a channel.Timestamps:00:00 Customer retention as a growth strategy02:00 What is the...
2025-07-2925 minAd-venturousEp 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how to spark it, and why timing and culture matter more than ever for brands trying to stay relevant.We break down:The surprising origin story of Superman (hint: he started as a villain)What “reheating your nachos” has to do with brand buildingWhy Gen Z is obsessed with hopeful heroesAnd how to create resonance by actually understanding your customersIf your brand growth...
2025-07-2433 minThe World's Best Email and Retention PodcastEp 43: Emails Should Inspire, Not Blend In: Discussing Minimalism vs. Maximalism in Email DesignWhy do so many fashion brands use the exact same email template? In this episode, Jordan Gordon unpacks the rise of bland, minimalist design in email marketing AND makes the case for bold, expressive, brand-driven creative.From black-and-white hero shots to transparent CTAs, we break down why inbox sameness is suffocating creativity, and how maximalist design can reignite brand recall, retention, and revenue.If you want your emails to stand out, inspire, and convert, this one’s for you.Timestamps:00:00 Introduction to Pi...
2025-07-2230 minAd-venturousEp 11: UGC vs. CGC vs. EGC: When to Use WhatWhat’s the difference between UGC, CGC, and EGC—and why does it matter?In this episode, we break down the “big three” of creator content:🧍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach....
2025-07-1730 minThe World's Best Email and Retention PodcastEp 42: Optimizing for Profit, Not Just Conversion RateMost brands look at their global conversion rate and panic—but what if that number doesn’t actually mean what you think it does?In this episode, Jordan sits down with Evan O’Gorman, former head of CRO at Pilothouse, to talk about why conversion rate alone is a misleading success metric—and what to focus on instead if you want to drive real profit.They cover: ✅ How traffic source and intent shape your funnel ✅ Why retention plays a bigger role in CRO than you think...
2025-07-1538 minAd-venturousEp 10: Are You a Little Lad Who Loves Berries and Cream? Because I AmWhat do Michelangelo, Charlie XCX, and a candy-loving Victorian man-child have in common? A bold artistic vision—and a lesson in trusting it.In this episode of Ad-Venturous, Aves dives deep into one of the weirdest and most iconic ads of all time: the Starburst “Berries and Cream” commercial. From the origins of Little Lad to their 2021 TikTok resurgence, we unpack how performance art, absurdity, and brand trust collided to create a cultural phenomenon.You’ll learn: 🎨 Why the best ads are built on big creative risks 📉 Why...
2025-07-1031 minThe World's Best Email and Retention PodcastEp 41: List Growth, Fingerprints, Spam Flags, and What Actually WorksIn this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.You’ll learn:What these tools actually do behind the scenesWhy they can be risky—and how to avoid deliverability damageHow to set them up right (if you’re going to use them)What metrics matter when calculating true ROITimestamps:00:00 - Why retent...
2025-07-0823 minAd-venturousEp 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know AboutWhat do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known framework that shapes how people think—and buy.In this episode, Avery breaks down the message box: a dead-simple, wildly effective strategy tool used by political pros (and now, smart marketers) to craft campaigns that stick.You’ll learn:What the four quadrants of a message box are—and how to fill them inWhy “us vs. them” thinking still works (when used strategically)How Apple made PCs look li...
2025-07-0339 minThe World's Best Email and Retention PodcastEp 40: Scale the Ecosystem, Scale the BrandYour ecommerce brand isn’t just running campaigns—it’s running an ecosystem.In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on:🧱 The Persistent Revenue Ecosystem💰 The Advertising Revenue Ecosystem📣 The Brand Awareness EcosystemLearn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CRO to email flows and brand impressions, this is the foundational episode that ties it all together.If you’ve ever wondered...
2025-07-0148 minAd-venturousEp 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby. Aves breaks down what Gatsby, Nick, and the ever-watching eyes of Dr. T.J. Eckleburg can teach us about internet culture, trend-chasing, faux authenticity, and the paradox of being both observer and influencer in a generation obsessed with being seen. Spoiler alert: we’re all a little more Nick than Gatsby.Whether you're a Gatsby stan, a Gen Z ma...
2025-06-2643 minThe World's Best Email and Retention PodcastEp 39: How to Keep CustomersMost brands lose customers by default. The real question is: how do you keep them?In this episode, Jordan reframes customer retention—not as a marketing tactic, but as a holistic experience. From bounce-back offers to lost game pieces (yes, really), we dig into the trifecta of true retention: your product, your support, and your follow-up.Learn why post-purchase CX is your most underrated revenue lever, how to create “I’ll buy again” moments, and why a Spotify playlist might do more than a discount ever could.
2025-06-2425 minAd-venturousEp 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?Boomers started out as free-loving, bead-wearing, anti-establishment rebels—and somehow became the poster generation for avocado toast hate and PDF confusion. What happened?In this episode of Ad-venturous, we’re digging into the boomer switch-up—how a generation that once championed love and disruption came to be seen as rigid, competitive, and a little bitter. We explore generational hedonism, the myth of “enough,” the hedonic treadmill, and how marketers can stop painting boomers as boring and start reaching them with humanity and humor.Also yes, we ki...
2025-06-1928 minThe World's Best Email and Retention PodcastEp 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)If you’re still hitting “resend to non-openers,” this one’s for you.In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses. He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead.You’ll learn:Why 3.14% open rates are a red flag (not just a bad day)How Gmail samples your sends—and what happens when you failSmarter, higher-performing ways to doub...
2025-06-1731 minAd-venturousEp 6: Did Gen X Pledge Allegiance to Functionality and Value?Gen X gets left out of the generational discourse far too often—but what if they’ve been the ones quietly holding everything together this whole time?In this episode, Aves dives into the lived experiences, cultural impact, and consumer behavior of Gen X. From latchkey kids and Riot Grrrls to menopause startups and R&D brilliance, we’re unpacking what makes this generation tick—and why brands need to stop ignoring them.If you think Gen X is too chill to market to, you’re probably just doing it wrong.
2025-06-1226 minThe World's Best Email and Retention PodcastEp 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERPYour welcome email might be costing you customers. In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark. Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your welcome email needs to work harder. Let’s make it convert.Timestamps:00:00 Intro: Why First Impressions in Email...
2025-06-1039 minAd-venturousEp 5: Have Millennials Been Cooler Than Everyone This Whole Time?Millennials have been mocked, memed, and misunderstood for years—but what if they were actually onto something all along? In this episode, Aves dives deep into the millennial psyche: their nostalgia, their resistance to cringe, their complex relationship with identity, and how all of it plays out in the world of marketing.From iPod ads and participation ribbons to avocado toast and Disney adults, we explore what actually motivates millennial buyers—and how brands can authentically connect with them. Whether you're a marketer trying to r...
2025-06-0530 minThe World's Best Email and Retention PodcastEp 36: Retention Programs for Different Cohort Profiles | TWBERPNot all customers are created equal—and your retention strategy shouldn't be either.In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers. You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value behaviors—without relying on a default subscribe-and-save.We cover: – The "one-two punch" replenishment strategy – Why subscription shouldn't be your first move – Using coho...
2025-06-0337 minAd-venturousEp 4: The Derek Zoolander Center for Kids Who Can't Write Copy GoodAnd Wanna Learn to Do Other Stuff Good Too...Writing great copy isn’t about sounding clever—it’s about making real human connections. In this episode, we dive into what makes copy actually good (hint: it’s not AI alone), why authenticity still matters, and how small details can scale your brand voice across platforms. From luxury coffee to political speeches to a legendary Chivas Regal ad, we explore the emotional backbone of great marketing. Plus, a reminder that Father’s Day is the perfec...
2025-05-2942 minThe World's Best Email and Retention PodcastEp 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERPAre the boldest beliefs in advertising still true?In this episode, we put iconic marketing quotes to the test—from Mad Men-era mantras to algorithm-era hot takes. Guest Avery Valerio (former political strategist and creative lead) joins Jordan Gordon to play a rapid-fire round of true or false on everything from propaganda to personalization.We dig into:Whether ads shape culture—or just reflect itHow much your family really influences your buyingWhy modern marketing feels less human than it used to
2025-05-271h 01Ad-venturousEp 3: Chupa Chups + Salvador Dalí + Your Brand = ???What do lollipops, Salvador Dali, and your brand have in common?More than you think.In this episode, we unwrap the surprisingly powerful branding lessons behind Chupa Chups—the iconic lollipop brand with a surrealist twist. From a Dali-designed logo to a sugar-free product that still flies off shelves, you'll learn how to blend design, desire, and strategy to create brand stickiness (pun intended).Whether you're running ads, optimizing landing pages, or building your next big campaign—this sweet story might just reshape your approach.0:00 – Introduction2:00 – The Importan...
2025-05-2230 minThe World's Best Email and Retention PodcastEp 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERPHow does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks down how her team uses email, content, and culinary storytelling to build long-term customer relationships. From Michelin-starred chef partnerships to a content strategy that goes beyond the pan, Christina shares how Hestan balances performance and brand — and why “just sending emails” is never the strategy.Whether you’re selling $20 spatulas or $2,000 sets, this is a masterclass in retention-led growth.0:00 Introduction: Hestan's Repeat Rate Hits 40%2:58 Christin...
2025-05-2037 minAd-venturousEp 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a sceneOn this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical test for Q4. From offer structure to creative strategy, this episode is a goldmine for marketers who want more than just “cheap clicks.”Key topics covered:Strategic use of Memorial Day for Q4 promo testingOffer structures that align with business goals (tiered, sitewide, GWP)Why early access paid-only promos workCreating branded sale content with angles, colors, and formats that cut throughText-only ads, lifest...
2025-05-1527 minThe World's Best Email and Retention PodcastEp 33: Clicks, Opens, Purchases, and Bot Traffic: What Email Platforms Aren’t Telling You | TWBERPIn this episode, Jordan Gordon sits down to untangle one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an order—and why none of your platforms agree.Jordan brings a tactical teardown of the technical side of email engagement and attribution. If you’ve ever wondered why Klaviyo, Shopify, and GA4 show different numbers—or how much of your reported open rate is real—this episode is essential listening.You’ll Learn:The technical difference between a click, session, and visit—and why each system treats them differentlyHow bot clicks and Apple privac...
2025-05-1353 minAd-venturousEP 1: A Peanut Butter Sandwich Could Always Lead to Disaster...On the debut episode of Ad-venturous, DTC’s new podcast, Avery Valerio from Pilothouse takes us deep into the making of one of the greatest ad campaigns of all time—Got Milk?. From Aaron Burr to Beyoncé, the campaign is more than just milk mustaches; it’s a masterclass in understanding human behavior and turning bland products into culture.In this episode, you’ll learn:Why the absence of a product might be the most powerful narrativeHow to build a repeatable creative process in a high-volume media environme...
2025-05-0834 minThe World's Best Email and Retention PodcastEp 32: Mail App Wars: Apple vs. Gmail + Jordan Makes a Big Life Change | TWBERPIn this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone running a DTC email program.Using Frye Company as the benchmark, he explores how your brand’s emails appear in different environments and reveals the hidden pitfalls of Gmail dark mode, annotations, and clipping that can undercut your entire retention strategy.Key Takeaways:Why Gmail dark mode breaks your design—and how to fix it.Apple Mail’s clean design boo...
2025-05-0632 minThe World's Best Email and Retention PodcastEp 31: Behind Frye’s Emails: Design and Strategy | TWBERPIn this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email design, messaging, and strategy to uncover what makes their emails so effective.From visually stunning designs to clear, concise calls-to-action, Frye’s emails offer plenty of inspiration for anyone looking to improve their email marketing game. Join Jordan as he breaks down the key elements of their campaigns and explores how their email content could serve as a model for ecommerce brands....
2025-04-2928 minThe World's Best Email and Retention PodcastEp 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERPAre your email metrics telling the whole story? In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability. From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters.0:00 – Introduction2:00 – Open Rates Are Unreliable4:30 – Why Apple’s Mail Privacy Protection Makes Open Rates Misleading7:00 – The Myth of “Machine Opens” and Their Impact...
2025-04-2257 minThe World's Best Email and Retention PodcastEP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERPIn this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buying and retention in 2025.With economic volatility, tariffs, and rising acquisition costs, Abby shares why it's critical to build robust post-click systems—flows, segmentation, messaging—before scaling spend. She details Pilothouse's internal cross-channel playbooks: how email campaigns turn into presell pages, how Meta ads fuel Klaviyo segmentation, and how feedback loops across retention and paid media create compounding ROAS benefits.Key Highlights:Persona-led crea...
2025-04-1658 minThe World's Best Email and Retention PodcastEp 28: 50% Off Flow Builds & More - PART 1: Use Automation and Coordinated Management to Improve Spend Efficiency | TWBERPHey listeners! The episode Jordan references with Abby from Pilothouse will be coming tomorrow, so keep your eyes peeled.In this episode, Jordan Gordon announces an exclusive 50% off flow build promo, “Go With The Flow.” He also explains the economic rationale for why now is the best time to invest in your retention systems.Jordan unpacks:Why economic uncertainty demands a shift to more efficient revenue generationHow Pilothouse clients with email + retention saw 60% of their growth driven by repeat customersFive flexible, valu...
2025-04-1536 minThe World's Best Email and Retention PodcastEp 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERPIn this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.But that strategy kills long-term brand equity and inbox placement.Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.Key Takeaways:Why inbox plac...
2025-04-0850 minThe World's Best Email and Retention PodcastEp 27: April Fools? No. April Flows! 50% Off April Flow Builds | TWBERPOn this special episode of the World’s Best Email & Retention Podcast, Pilothouse’s Jordan Gordon reveals a new promotion offering 50% off flow builds, and breaks down the why behind it.We’re in a shifting economic climate: interest rates are high, capital is tight, and growth-at-any-cost is over. The winning DTC brands in 2025 will focus on profitability, retention, and cost efficiency—and that starts with smart email infrastructure.Key Takeaways:50% off Pilothouse’s premium flow builds (20–30 emails) for clients signing up for channel management.Full explana...
2025-04-0157 minThe World's Best Email and Retention PodcastEp 26: Building the Continuation Flow: A Lifecycle Email Strategy for Large Catalog DTC Brands | TWBERPJordan Gordon, Head of Retention at Pilothouse, breaks down a complete reframe of how brands should approach lifecycle email. Instead of using campaigns to broadly cast offers and triggers to react to clicks, Jordan makes the case for generating intent dynamically within the inbox.Jordan reveals how brands can adopt a “continuation flow” that keeps customer discovery active for a full year—without needing constant manual input.Key Takeaways:The difference between static vs. dynamic emails—and why you’re likely under-leveraging dynamic content.How to flip th...
2025-03-2524 minThe World's Best Email and Retention PodcastEp 25: So You’ve Got a Brand – Now What? The Role of Email in Branding & Retention | TWBERPEmail isn’t just for conversions. If you’re only thinking about email in terms of discounts and cart abandonment flows, you’re missing out on one of its biggest strengths: brand reinforcement.In this episode of The World's Best Email & Retention Podcast, Jordan Gordon breaks down how brands can move beyond conversion-obsessed email marketing and use it as a long-term branding tool.Key Takeaways:✅ Why most brands misunderstand email branding – It’s not about sales, it’s about reinforcement.✅ The engagement window is shrinking – Why relying on 180-day segments is h...
2025-03-1829 minThe World's Best Email and Retention PodcastEp 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERPHello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Malav Pandya, Solutions Engineer at Triple Whale.Triple Whale has been at the forefront of solving post-iOS 14.5 attribution issues, using AI and proprietary pixel tracking to improve ad performance, email retention, and multi-touch attribution.Here’s what you’ll learn today:How Triple Whale’s Sonar extends email tracking to increase retention revenue by 22%How AI-powered media buying is saving marketers 5-10 hours per...
2025-03-1125 minThe World's Best Email and Retention PodcastEp 23: Retention Starts with Product: CEO Matt Bertulli on Scaling Lomi & Pela Case | TWBERPRetention isn’t just an email strategy—it starts with product design and habit formation.In this episode, we sit down with Matt Bertulli, CEO of Lomi and Pela Case, to break down how two vastly different DTC brands—one selling composting machines with a built-in subscription model and the other selling phone cases with trend-driven drops—approach LTV, retention, and scaling profitably.🎙️ Key Takeaways:Why retention is a product problem first, not a marketing fixHow Lomi built a hardware-based subscription business that thrives on habitual u...
2025-03-0440 minThe World's Best Email and Retention PodcastEp 22: The Psychology of Persuasion: Cognitive Biases Every Marketer Must Know | TWBERPHow do customers really make decisions? The answer lies in cognitive biases—the psychological shortcuts that shape buying behavior.In this episode, Jordan breaks down the most powerful cognitive biases and how marketers can use them to improve email conversions, retention, and overall sales.🔹 Anchoring Bias – Why MSRP pricing and discounts work🔹 Framing Bias – How storytelling shapes brand perception🔹 Loss Aversion – Why “limited-time offers” drive action🔹 Social Proof – The psychology behind product trust🔹 Goal Gradient Effect – How loyalty programs keep customers engagedDiscov...
2025-02-2526 minThe World's Best Email and Retention PodcastEp 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERPToday, we’re diving into the future of email and retention marketing with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli has built retention strategies at Olipop and Jones Road Beauty before joining Yotpo to help shape its retention and engagement tools.In this episode, we talk about:📩 Why AI will take over email segmentation and campaign timing⚡ The biggest missed opportunity in retention (hint: it’s not what you think)📊 How to future-proof your email strategy in a world of tougher inbox filteringIf you care abo...
2025-02-1843 minThe World's Best Email and Retention PodcastEp 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERPIn this episode of the World’s Best Email and Retention Podcast, we’re joined by Eleah Portillo, VP of Marketing at For Wellness, who brings a wealth of knowledge on driving efficiency and effectiveness in digital marketing.Explore detailed strategies on customer segmentation that help personalize marketing efforts and enhance engagement. Eleah also delves into the nuances of subscription models, demonstrating how to improve retention and lifetime value through data-driven adjustments to subscription logistics and marketing tactics.Plus, gain insights on harnessing customer data to tailor marketing campaigns and predict future trends. This episode is p...
2025-02-1148 minThe World's Best Email and Retention PodcastEp 19: Email Program In The Trash Bin? 10 Steps to Revive It | TWBERPIs your email program struggling with low engagement, poor deliverability, or spam issues? In this episode, we walk through a 10-step checklist to rescue your emails from the trash bin and bring them back to life. From optimizing subject lines to fixing segmentation and improving design, these proven tactics will help you boost open rates, click-throughs, and overall performance. Whether you're in damage control mode or just need a refresh, this episode is your ultimate email revival guide.0:00 Introduction – Setting the stage for reviving your email program.2:00 Th...
2025-02-0426 minThe World's Best Email and Retention PodcastEp 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERPEmail marketing is evolving fast, and 2025 is shaping up to be the most challenging year yet for inboxing. In this episode, Jordan Gordon is joined by Austin Helm, Sales Manager at ZeroBounce, to dive deep into the nitty-gritty of email validation, spam traps, bounces, and strategies for boosting your email deliverability. Learn how to protect your sender reputation, warm up domains properly, and keep your campaigns out of the spam folder. Plus, Austin shares a special offer for listeners to try ZeroBounce with 5,000 free email validations. If email is...
2025-01-2854 minThe World's Best Email and Retention PodcastEp 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERPIn this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention.
Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands.
Whether you’re new to social commerce or...
2025-01-2114 minThe World's Best Email and Retention PodcastEp 16: Beyond the Benjamins: Tracking the Lifecycles that Drive Business Success | TWBERPIn this episode, host Jordan Gordon challenges the conventional focus on revenue alone and reveals how understanding various lifecycles—promotional, customer, and category—can offer deeper insights into your business's health and trajectory.
Discover how massive companies utilize these metrics to make strategic decisions that go beyond mere numbers. Whether you aim to refine your marketing strategy or enhance customer retention, this episode provides valuable lessons on nurturing your base and optimizing your business model for long-term success. Tune in to transform how you view and utilize business metrics to foster sustainable growth.
2025-01-1421 minThe World's Best Email and Retention PodcastEp 15: Building An Audience in 2025 | TWBERPIn 2025, building and maintaining an engaged audience has never been more critical—or more challenging. In this episode of the World’s Best Email and Retention Podcast, Jordan Gordon dives into the changing landscape of email marketing and retention strategies. Learn why reactivation campaigns are obsolete, how tighter segmentation is driving better results, and why retention is now a cornerstone of revenue growth. Packed with actionable insights, this episode will help you create high-quality content, leverage your digital ecosystem, and maximize the potential of your audience for the biggest Q4 yet.
Tune in to disc...
2025-01-0722 minThe World's Best Email and Retention PodcastEp 14: The 5 Fundamental Forces of Email and Retention | TWBERPIn this episode, we dive into the five fundamental forces of email retention marketing and how they can transform your business.
Learn how to optimize your buyer ROI, balance retention and acquisition efforts, and use tools like GA4 to track revenue effectively. From driving second purchases to building the largest buyer list possible, we break down actionable strategies that improve cost efficiency and create a virtuous cycle for your entire marketing funnel. Whether you're a seasoned marketer or an entrepreneur looking to scale, this episode is packed with insights to help you make email...
2024-12-3139 minThe World's Best Email and Retention PodcastLive From Jordan's Inbox: Strong Strategies, 404s, and Missed Opportunities | TWBERP 13Email marketing expert exclaims: "The subject line's gonna slay."
Join Jordan Gordon as he dives into the cool, often quirky world of email marketing for DTC brands. This episode is all about turning your email inbox into a powerhouse for keeping customers coming back and making new ones stick around. We're tearing apart some top-notch email strategies—from Gucci's slick GIFs to Free People's eye-catching layouts. Whether you're tweaking your tactics or just curious about what makes for killer email campaigns, Jordan's insights got you covered. Hit play to discover how you can make your emails pop an...
2024-12-2425 minThe World's Best Email and Retention PodcastEp 12: Top 6 Email Segmentation Blunders | TWBERPDive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. From overlooked opportunities to critical missteps that could land your emails in the spam folder, Jordan offers invaluable insights derived from cutting-edge research and real-world audits. Whether you're a seasoned marketer or a multitasking entrepreneur, you'll learn actionable strategies to refine your segmentation, enhance engagement, and ultimately drive more revenue through effective email marketing. Tune in to transform your email campaigns and ensure you're not just another spammer in the digital noise.
2024-12-1720 min
The World's Best Email and Retention PodcastEp 11: The Financial Case for Email | TWBERPDiscover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thrive—even in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimize your digital ecosystem.
https://docs.google.com/spreadsheets/d/1DIBg1I3bFfZVNyB4WdOh9WQ8XMNSmeNtp-h4bT0tzLM/edit?gid=1060007478#gid=1060007478
[00:00] Introduction: Why email is critical for profitability
...
2024-12-1020 min
The World's Best Email and Retention PodcastEp 10: Fixing Funnel Disconnects: Why Cohesive Messaging Matters | TWBERPIn this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisition strategies. Learn why cohesive messaging is critical for optimizing your customer journey, from the first ad click to post-purchase engagement. Discover practical insights on avoiding funnel disconnects, synchronizing email and ad campaigns, and leveraging data to justify your efforts. Whether you're scaling your DTC brand or refining your digital strategy, this episode will help you eliminate friction and unlock sustainable growth.
00:00 - Intro: The glowing inbox and the power of...
2024-12-0326 min
The World's Best Email and Retention PodcastEp 9: The Only Site Abandon Flow You'll Ever Need | TWBERPListen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel.
Learn the importance of dynamic product grids, strategic email timing, and how to structure incentives for maximum impact. Packed with actionable insights, this guide will help you refine your email strategy and improve retention performance.
[00:00:00] Intro: Setting the stage for actionable email insights.
[00:01:00] Overview: Why site abandon flows are critical to retention strategy.
[00:02:30] Key Concept: The role of shoppable landing pages in email...
2024-11-2632 min
The World's Best Email and Retention PodcastEp 8: Email Fight Companion - Battle Of The Brands (Fashion) | TWBERPGet ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is joined by Dougie and Grayson for the Email Fight Companion - Battle of the Brands (Fashion). We pit top fashion brands like Anthropologie, Toms, Gucci, Ralph Lauren, Arc'teryx, Duer, and more against each other in a head-to-head email marketing smackdown.
Discover which brands deliver knockout strategies in design, retention, and engagement—and which ones fall flat. From Anthropologie’s stunning visuals to Gucci’s innovative templates, we’re dissecti...
2024-11-1959 min
The World's Best Email and Retention PodcastEp 7: Email Like a Top Brand: Fresh, Flawless, Simple | TWBERPWant to elevate your email game?
In this episode, we dive into what it takes to ‘Email Like a Top Brand’ by breaking down the key principles of freshness, flawlessness, and simplicity.
From the mindset of excellence that top brands embody to the strategies they use for eye-catching designs, seamless automations, and high-value interactions, you’ll discover how to make your email program a retention powerhouse.
Whether you're a solo entrepreneur or brand-side manager, you’ll get actionable insights to keep your audience engaged, loyal, and ready to buy. Tune in to learn how to b...
2024-11-1232 minThe World's Best Email and Retention PodcastBONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERPIn this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business.
From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive.
Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whet...
2024-11-0726 min
The World's Best Email and Retention PodcastEp 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERPIn this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, we’ll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM...
2024-11-0531 min
The World's Best Email and Retention PodcastEp 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERPIn this episode, we dive into the art of creating email experiences that do more than just sell—they inspire.
Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers.
We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back.
Wh...
2024-10-2930 min
The World's Best Email and Retention PodcastEp 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERPIn this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, we’ll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage cross-sell opportunities and personalized offers to keep your customers coming back. Tune in and unlock the full potential of your post-purchase emails to fuel long-term growth!
[00:00:00] Introduction to Retargeting and Re...
2024-10-2228 min
DTC PodcastEp 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!
Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
2024-10-1828 min
The World's Best Email and Retention PodcastEp 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERPGet ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.
Discover:
How to segment your audience for maximum impact
The surprising truth about customer purchase behavior during BFCM
Why SMS is a game...
2024-10-1526 min
The World's Best Email and Retention PodcastEp 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERPSubscribe to DTC Newsletter - https://dtcnews.link/signup
"The purpose of the pod is to raise the bar on email throughout the industry."
Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a...
2024-10-0836 minThe World's Best Email and Retention PodcastEp 1: The Four Pillars of Effective Email Retention | TWBERPWelcome to TWBERP!
In this episode of The World’s Best Email and Retention Podcast, we dive deep into the four essential pillars every email marketer needs to master for effective retention.
Whether you’re just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value.
Tune in for actionable tips to elevate your email retention game.
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtub...
2024-10-0130 min
DTC PodcastBonus: Exploring the Power of AI in Marketing Operations | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how.
2023-06-2833 min
DTC PodcastEp 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormickTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.
We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand...
2023-06-1241 min
DTC PodcastEp 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew SanockiTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with...
2023-06-0535 min
DTC PodcastEp 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNFTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being...
2023-06-0222 min
DTC PodcastEp 308: Manifesting Your Dreams with Samantha from Maniscripting | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic.
Samantha takes us through her entrepreneurial journey, starting as a fitness professional and...
2023-05-2935 min
DTC PodcastEp 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
Work with Pilothouse ➝ https://pilothouse.co
We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior.
This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ad...
2022-06-2426 min