Shows
Bright Minds of eCommerce PodcastDesigning a life you love with Christine Innes from The Corporate EscapistsIn this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love. In today's episode, you'll learn: The power of storytelling in business The importance of mindset Building community and connection Free vs paid stories in advertising Content repurposing Th...2024-05-1420 min
Bright Minds of eCommerce PodcastMaximising your eComm photography with Catherine Abe from CollabArtsIn this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends. In today's episode, you'll learn: Importance of consistency in branding Achieving professional quality with lighting Repurposing content for maximum impact Drawing inspiration from Art for unique content Emerging trends i...2024-04-3036 min
Bright Minds of eCommerce PodcastA Breakdown of Meta's Advantage Plus SuiteIn this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads. In today's episode, you'll learn: The different elements of the Advantage Plus suite: The Advantage Plus Shopping Advantage Campaign Budget Advantage Plus Audiences Adv...2024-04-1609 min
Bright Minds of eCommerce PodcastSelling without Selling with Debbie Hatumale-Uy from Only the Sweet StuffJoining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness. And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that. In today's episode, you'll learn:...2024-04-0222 min
Bright Minds of eCommerce PodcastBuilding Brand Identity and Reputation through PR with Eve Anderson from Eden CommunicationsIn today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public. In today's episode, you'll learn: The role of PR in eCommerce Strategies for effective PR Differentiating between PR and marketing Handling PR challenges The importance of crisis management Tracking PR success The value of PR. 2024-03-1936 min
Bright Minds of eCommerce PodcastFrom Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr PetIn today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion. In today's episode, you'll learn: Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success. Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and ad...2024-02-1927 min
Bright Minds of eCommerce PodcastKeys to a Successful Start-Up Brand with Rebecca Dickson from HatchIn today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game. In today's episode, you'll learn how to: Develop a strong brand identity and understand yo...2024-02-1319 min
Bright Minds of eCommerce PodcastCreative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St ArgoIn today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out. In today's episode, you'll learn how to: Embrace imperfections and take chances, refining products based on customer fe...2024-01-2827 min
Bright Minds of eCommerce PodcastSafeguarding your brand through Intellectual Property Know-how with Lisa Win from Win Trade MarksLet's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-known aspects of intellectual property and gain valuable advice from Lisa, as we navigate the complexities of building and preserving your brand in the ever-evolving business landscape. In today's episode you'll learn: The vital role of trademarks in brand protection and avoiding legal issues. Real-life stories highlighting the intellectual p...2024-01-1634 min
Bright Minds of eCommerce PodcastExploring Ambassador Programs and Influencer Strategies with Michelle Tweddle from TouchéJoin us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances. In today's episode you'll learn: Discovering insights into market gaps, inspired by a quest for sustainable bedding. Exploring the journey of product development, fabric se...2023-12-1818 min
Bright Minds of eCommerce PodcastAvoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise WornWelcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation packed with valuable tips on collaborations, visibility, mindset mastery, and simplifying strategies for e-commerce success. In today’s episode you’ll learn: The importance of mindset mastery in e-commerce Strategies to increase visibility and stand out in a crowded market Building profitable relationships and collaborations for business growth Avoiding burnout by simplifying your business and setting realist...2023-12-0527 min
Bright Minds of eCommerce PodcastFrom 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the LabelIn this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a successful brand launch, navigating grief, moving into wholesale and triumphing in e-commerce. Gain actionable insights and discover the keys to thriving in business. Tune in for a tale of resilience, passion, and strategic success. In today's episode you'll learn: The power of personal stories and emotional connections in building a brand. Strategies for a successful product launch, i...2023-11-2025 min
Bright Minds of eCommerce PodcastMaking the Most of Your Product Photography with Paige NoelleWelcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable tips and strategies to elevate your brand through product imagery. From DIY to professional photography, get all your tips here. Whether you’re just starting or looking to refine your visual identity, Paige’s expertise provides a roadmap for creating stunning product photos that captivate your audience. Stay tuned for a deep dive into the art and science of product photography. In t...2023-11-1337 min
Bright Minds of eCommerce PodcastNavigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow HarryThis week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business. In today's episode you'll learn: Considering MOQs (Minimum Order Quantities) when manufacturing pet products and starting small to test market demand. The value of testing and trying various marketing channels, including TikTok, Google Ads, and email marketing. H...2023-10-3122 min
Bright Minds of eCommerce PodcastStrategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow ButlerLet's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level! In today's episode you'll learn: Conducting A/B testing to...2023-10-2334 min
Bright Minds of eCommerce PodcastBuilding a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for HumanityWelcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for Humanity, Kelly shares her experiences, challenges, and triumphs, offering key takeaways for e-commerce entrepreneurs. In today's episode you'll learn: The importance of approaching business with a thoughtful and deliberate mindset, avoiding rushed decisions. Why su...2023-10-1600 min
Bright Minds of eCommerce PodcastMaximising Chat GPT's Potential with Ami Williamson from Damn WriteWelcome back to another exciting episode featuring Ami Williamson from Damn Write! In this episode, we're diving deep into the fascinating world of AI and language models. We'll uncover the incredible capabilities and limitations of Chat GPT, a language model trained on extensive internet data. Join us as we navigate this ever-evolving landscape and keep you informed about the latest developments in this thrilling field. In today's episode you'll learn: The limitations of Chat GPT, including its memory constraints and potential for factual inaccuracies. How businesses can leverage Chat GPT for content generation, strategy, a...2023-10-0924 min
Business Built Freedom233|The Ins and Outs of Facebook Advertising With Dahna BorgHave you delved into the world of Facebook ads? Dahna Borg from Bright Red Marketing joined Josh to share some valuable insights on maximise the potential of Facebook advertising. Danha specialises in Facebook and Instagram advertising, graphics and video production for Facebook and Instagram ads, influencer sourcing and marketing and also offers marketing coaching and consulting. Liked the podcast? Leave some feedback and please share it with a friend. Stay good!2023-08-2328 min
Bright Minds of eCommerce PodcastEmbracing Change and Crafting Delight with Lauren Siemonsma from Ochre CeramicsJoin us in today's episode as we sit down with Lauren Siemonsma, the creative force behind Ochre Ceramics. Lauren shares her journey of crafting ceramics and jewelry, delving into the challenges she faced, the evolution of her business model, and the essential role of sustainability and ethical practices. Discover how she stays inspired, connects with her audience, and maintains a perfect balance between routine tasks and joyful creativity. Tune in for insights on adapting, engaging, and finding your unique path in the world of e-commerce. In today's episode you'll learn: How staying inspired can r...2023-08-0818 min
Bright Minds of eCommerce PodcastSafeguarding Your eComm Business: Legal Essentials with Shalina Nandan-Sighn from Love Your LegalsJoin us in this episode of the Bright Minds of eCommerce podcast as we explore the world of legal protection and business contracts with Shalina Nandan-Sighn, founder of Love Your Legals. Discover the significance of well-crafted contracts for online businesses and learn how they can safeguard your brand and customer journey. Shalina shares valuable insights and practical tips to empower entrepreneurs in confidently navigating the legal aspects of their business. Whether you're just starting or an established business owner, this episode offers essential guidance to protect your brand and ensure your business thrives in the competitive e-commerce space. Don't...2023-07-2425 min
Bright Minds of eCommerce PodcastEmbracing change and growth while crafting a doll empire with Forever Dolls Founder, Emma EgelJoin us in this episode of the Bright Minds of eCommerce podcast as we hear from Emma Egel, the founder of Forever Dolls. Emma discusses her entrepreneurial journey, shares valuable insights, and provides practical takeaways for success. Don't miss this opportunity to gain inspiration from her experiences and learn how to focus on the right marketing channels, plan for long-term growth, prioritise profit, manage finances effectively, leverage subscription models, promote body positivity, engage with customers, implement strategic planning, and explore valuable resources. Whether you're a business owner or an aspiring entrepreneur, this episode offers valuable guidance to navigate the...2023-07-1819 min
Bright Minds of eCommerce PodcastStreamline success by implementing systems and conquering overwhelm with Business Coach Kristy RobinsonTune in to this episode of Bright Minds of eCommerce as I speak with Business Coach Kristy Robinson. Kristy shares her journey, valuable lessons, and practical tips for success. Don't miss out on the opportunity to learn from her experiences and discover how you can embrace change, implement systems, and find the support you need to achieve your business goals. If you're a business owner or an aspiring entrepreneur looking to navigate the challenges of growth and build a thriving business? This episode's for you! In today's episode you'll learn: The importance of embracing change...2023-07-1124 min
Bright Minds of eCommerce PodcastUnleashing the power of emotional selling and authentic storytelling with Julia Foyster from Tweed Real FoodJoin me as I chat with Julia Foyster from Tweed Real Food. Julia reveals how emotional storytelling has been the driving force behind their eCommerce success, connecting customers to their farming heritage and fostering resilience in the face of challenges. Don't miss this inspiring conversation on the power of emotions in eCommerce and so much more! In today's episode you'll learn: The power of creating an emotional selling proposition to establish a strong connection with customers How to effectively use storytelling as a marketing strategy to captivate and engage your audience The importance of building familiarity...2023-06-0629 min
Bright Minds of eCommerce PodcastDesigning profitable brands for a sustainable future with Carly Stirling from Studio CarlyGetting your website and branding right is one of the most crucial ways to stand out and be successful in the eCommerce space today. Carly shares so much in this episode, content, branding, personal branding, and all the features your site has to give you the best chance at success. In today's episode you'll learn: How to work backwards from your content to create a solid brand strategy The importance of brand consistency The importance of building a personal brand Crafting the perfect product page and what that looks like And so much more Links f...2023-05-3039 min
Bright Minds of eCommerce PodcastGrowing with the Unique Challenges of a Handmade Business with Rosie Browning from Know The RoseThe beauty of a handmade business is in its uniqueness but it poses its own unique set of challenges. Join us as we talk with Rosie Browning from Know the Rose as we talk all things business and marketing in the handmade world. In today's episode you'll learn: How to stand out at markets, and in business Pros and Cons of Etsy as a marketplace and her decision to close down her Etsy store The challenges of a handmade business and how to mitigate those challenges The power of showing up on Instagram And so much...2023-05-2320 min
Bright Minds of eCommerce PodcastOvercoming overwhelm with systems and a VA to help you grow Kirsty Whybrow from Kirsty & Co.If you're overwhelmed with business hiring a VA can be one of the best things for your business, streamlining and systematising so you can focus on the important things. In this episode Kirsty shares her favourite systems, tools to build your socials, the importance of a personal brand, and building a community - and of course, how to find the best help for you and your business. If you're feeling the overwhelm and ready to hire someone this episode is for you! In today's episode you'll learn: The best software and tools to streamline your business 4...2023-05-1621 min
Bright Minds of eCommerce PodcastBuying a business and making it your own with Alana Paulin from Canvast CoBuying a business can be an amazing way to get into the business and eCommerce world. In today's episode Alana walks us through the purchasing process and how she made Canvast Co hers. In today's episode you'll learn: The process she went through to buy the business One thing she wished she knew before starting the business What the rebranding process to make Canvast Co her own was like Her favourite planning tips for a productive week How to manage the work life balance And so much more Links from today's show: ww...2023-04-0425 min
Bright Minds of eCommerce PodcastStrategies to simplify your site, improve conversions and boost sales (and your free time) with Anna Tillotson from House of CartGetting your website right is one of the biggest challenges of an eCommerce store and today we're joined by Shopify Developer extraordinaire Anna from House of Cart. From how to get your site converting, the big mistake that is slowing down your site, and a bunch of tips and tricks to make your site inviting, this isn't an episode to miss! And if you listen till the end she shares some great tools she has and is happy to send your way! In today's episode you'll learn: Why you should hard code rather than get 'appy...2023-03-2826 min
Bright Minds of eCommerce PodcastThe power and profitability of inclusivity and diversity in Fashion with Nikki Parkinson from Styling You The LabelIt's 2023 and it's time for brands to fully embrace diversity and inclusivity if they aren't already - not just because it's the right thing to do, but because it makes good business sense. In this episode Nikki talks about her journey to create Styling You The Label, and why they use influencers as models and the power of embracing the female form in all shapes and sizes. She's a business powerhouse and shares the power of community and how you can develop meaningful relationships that will help grow your business. In today's episode you'll learn: The p...2023-03-2133 min
Bright Minds of eCommerce PodcastFacebook Marketing Strategies and Predictions for 2023 with Dahna Borg from Bright Red MarketingI've had so many people ask for Facebook and Instagram ad specific podcast episodes so here you go! Today's episode dives into the trends and predictions for 2023, what you should be focusing on and the best questions to ask yourself to get yourself on the right track for the coming year. I hope you love this addition to our podcast rotation! In today's episode you'll learn: My strategy predictions for 2023 The importance of a proper strategy Why you need to rethink your retargeting and abandon cart strategy What to include other than Facebook in your strategy...2023-03-0715 min
Bright Minds of eCommerce PodcastSimplifying Your eCommmerce Marketing To Be More Profitable (and less stressed) with Lisa Byrne MarketingIn a world where it feels like every week is a new marketing strategy or platform, how do you keep on top of everything and grow your business profitabily? Lisa Byrne shares her best tips, as we nerd out on all things marketing, to keep you focused on what will work best for your business, and keep the stress and overwhelm at bay. If you're feeling stuck in your marketing, don't know what to focus on next or want to grow more profitably, this is the episode for you! In today's episode you'll learn: How to...2023-02-2134 min
Bright Minds of eCommerce PodcastMaking Profitable Instagram Reels with Alisha Marfatia from The Social ImpactEveryone's talking about Reels, but how do you apply them to your eCommerce business if you don't want to dance? Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels. If you've ever thought of using reels to market your business or you're not seeing sales from them - this episode is for you! In today's episode you'll learn: The two things you need to make a successful reel Why you don't have to dance, and how to make great reels if you don't...2022-09-2031 min
Bright Minds of eCommerce PodcastBuilding an automated and sustainable business with Angie Martin from Pear CollectionsA lot of business stories are focused on the hustle, but not Angie. Angie's built a business that's automated, sells sustainable fashion, and focuses on a capsule collection that encourages most of her customers to buy her entire range. She shares her ethos and strategies for building a business that's easy and enjoyable, and good for the planet! In today's episode you'll learn: How to build a batch create content so you can enjoy the community you're building The ins and outs of a sustainable, slow fashion business Automating every aspect of your business to bring b...2022-09-0331 min
Bright Minds of eCommerce PodcastCrafting a stand-out brand using clever copy with Ami Williamson from Damn WriteCopywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut. In today's episode you'll learn: How to write product descriptions that sell and engage The importance of post-purchase communication The BEST way to retarget and approach abandon carts without making your customers feel bad And the pieces of copy too...2022-08-1725 min
Bright Minds of eCommerce PodcastCrowd sourcing funding and the future of marketing with Jade McKenzie from ZeaEver wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all. In today's episode you'll learn: The marketing strategies that helped Zea to scale to $4million a year A non-digital marketing strategy Jade swears by How to make running a family business a smooth process Behind the scenes of running a crowd sourcing campaign with Birchal...2022-08-1038 min
As Light As Day With Dahna-Esther FearonFocusIt is important to focus on this season.2022-06-1243 min
Bright Minds of eCommerce PodcastBuilding A Business You Can Sell with Priya RadiaPriya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business. Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family. Priya’s dedication to help business owners has led her to put up Nine to Free Society where she’s sharing all the nitty gritty details of what she’s currently doing in her businesses to generate sales and profit to achieve financ...2022-05-3134 min
Bright Minds of eCommerce PodcastFostering human connection to build a successful business with Clare Spelta from BonMaxieClare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless. In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream brand crafting jewellery organisers, handbags and wallets, and much more. She shares her tips on building a community, the power of a good launch strategy, and how she finds the best manufacturers. If you've ever had a...2022-05-2031 min
Bright Minds of eCommerce PodcastWholesaling for greater profit with Sarah J Cross from the Creative Product InstituteSarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling. In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindset is so important in business. So if you are thinking of going down the wholesale route, this episode is for you! 📌 Check out the show note...2022-05-1237 minAs Light As Day With Dahna-Esther FearonFirst in the FamilyThis episode focuses on the first in the family. The one who decides that ‘it ends with me’. Learn how to identify the pattern breaker in your family. You might be the one. This episode will encourage you.2022-05-0848 min
Bright Minds of eCommerce PodcastScaling your business organically with creative powerhouse Nicole Gould from Fat Mango CreativeNicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads.What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion. In this episode, Nicole shares her entrepreneurial journey, the systems and processes that help her thrive, and how she found her passion in search of fun, colourful and quirky earrings. Nicole talks about how your value is not defined...2022-05-0425 min
Bright Minds of eCommerce PodcastThe power of photography in eCommerce with Amanda Campeanu from Timbre Media and 'Become a Brand Photographer'Amanda Campeanu is a commercial product photographer based in Brisbane. Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands. Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photography business, and how to shoot and edit amazing brand pictures. In today's episode, Amanda shares why professional photography is so important in eCommerce, how to maximise the power of your images, her top tips...2022-04-2723 min
Bright Minds of eCommerce PodcastFrom idea creation to scaling an international business with Emma Kruger from Riff Raff Sleep ToysFounder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers. Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family. Her passion for solving problems combined with her natural creative ability led her to create Riff Raff’s first product: a perfectly sized and washable sleep toy for babies. With over a hundred thousand to...2022-04-1932 min
Bright Minds of eCommerce PodcastHow to create a brand your customers will fall in love with by creating content that's totally on brand with Peggy Worrel from Marketing Your BrandPeggy is the founder of Marketing Your Brand, Website Strategist, Brand Enthusiast & Educator – She helps future-focused founders create successful brands and websites for their customers.She started out in business at 19, building a successful Australian fashion label with little more than some bright-eyed enthusiasm and some clever marketing that saw the brand in 16 luxury designer stores, Fashion Week and a Myer contract to boot.While studying for a Bachelor of Business Communications, she dove into full-time work as a marketing freelancer. Fast forward 17 years later to today – she is a marketing specialist, leading her team in help...2022-04-1238 min
Bright Minds of eCommerce PodcastThe power of the pre-order, sustainable business and the importance of human connection with Jasmine Norrie from Wicker DarlingJasmine is the founder of Wicker Darling. Alongside the day to day running of the business and mingling with her customers in the Wicker Darling community, Jasmine designs beautifully handcrafted novelty bags. She has a huge love for unique, subversive, colourful designs which combine humour and beauty with function - be it in clothes and accessories, art, or household items. Jasmine is big on giving back whenever possible and in that vein, her weavers are employed from marginalised communities and she frequently collaborates with other business women. In this episode, we talk to her...2022-04-0531 min
Products to Profits with Sarah J CrossStrategies to grow your E-commerce with Dahna from Bright Red MarketingIn this episode, Sarah chats with Dahna Borg, Founder and Chief Strategist of Bright Red Marketing. Dahna knows what it takes to grow and scale eCommerce Businesses through Facebook and Instagram advertising.
Hear Dahna share everything about:
How FB Ads are a key part of your E-commerce strategy
Where to get started with FB Ads
Her greatest tips to select an audience
What Ad budgets to start with
How to manage algorithm changes
The top mistakes she sees business owners make
Key growth strategies you can implement today
You can find out more about Dahna...2022-02-2129 minAs Light As Day With Dahna-Esther FearonThe Purpose of the BattleWhen in battle it’s important to understand the purpose of the battle. What is at stake when you enter a battle. Dahna-Esther teaches in detail what the purpose of the battle is and the importance of a right posture in battle.2022-02-2044 min
Bright Minds of eCommerce PodcastLearn the art of pricing and creating a profitable business with Courtney Rogers from Court & CoCourtney Rogers is the founder of Court & Co - a Brisbane based, consulting firm that provides pricing advice and management, value creation, and sales education + training to creative businesses. Courtney is passionate about helping small business owners grow their businesses – and not to feel guilty about being profitable. In this episode, we talk about how to price based on value, her favourite pricing psychology tips, and tricks, and how to change your mindset so you realise being profitable isn't being greedy! 📌Check out the show notes and full transcript for today's episode at www.br...2022-01-2535 min
Bright Minds of eCommerce PodcastHow a lunch time frustration turned into a successful multiple warehouse business with Stephanie Pryor from Montii CoStephanie Pryor is a mum of boys, a creative mind, and the owner of successful Gold Coast business Montii.co. Montii was born out of frustration when Steph couldn’t find lunch box items for her two sons – ones that were environmentally friendly and wouldn’t break after 10 minutes of use. Starting in her garage Montii Co is now run from a several warehouses and a team of 20+ staff to oversee operations which allows Steph to put her energy where her passion is – and that’s the creative process. In this episode, we talk to Steph...2022-01-1843 min
Bright Minds of eCommerce PodcastSimplifying your organic socials and optimising for sales with Chelsea Berman from Blossom MediaChelsea has such a unique way of doing organic social - super simple, but optimised for sales! Which is every business owners dream. Listen to learn how to create a social strategy, with a unique twist I love, how to grow your following, and how to optimise your socials for purchases! 📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode20 📌Visit Chelsea from Blossom Media here: www.blossommedia.com.au 📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session Thanks and enjoy t...2022-01-1025 minAs Light As Day With Dahna-Esther FearonWelcome BackThere is great power in silence. When my mouth shut, the Heavens opened.2022-01-0824 min
Bright Minds of eCommerce PodcastThe art of a creative business and how Shelby grew to over 1 Million TikTok Followers with Shelby Sherritt ArtShelby Sherritt is a ray of sunshine. Her artwork is a celebration of colour, uniqueness, and creativity, which are all ways to describe the incredible artist herself. In this episode, Shelby shares the origin story of her business, and how a humble creative pursuit grew into a viral phenomenon on TikTok overnight. We spoke about managing customer expectations with a limited and exclusive product, communicating over social media, and how to get around those social algorithms to get success. 📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode19 📌...2021-11-1629 min
The eCommerce Money Map PodcastEpisode 010: Growing Your Business Through Social Media Marketing With Dahna BorgIn this episode of The eCommerce Money Map Podcast, Salim is joined by social media marketing expert and owner of "Bright Red Marketing" Dahna Borg! Together, they discuss the impact marketing can have on an eCommerce business, strategies behind online marketing, finding unique inspiration in an extremely creative medium like social media, and so much more! If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review! If you want to lea...2021-10-0130 min
Bright Minds of eCommerce PodcastUsing your financials to increase profit and grow your business with Jason Andrew from SBO FinancialJason Andrew is a wearer of many hats; he’s a chartered accountant, founder, and business advisor to high-growth businesses, a published author, a business owner, and an all-round business aficionado. In this episode, we get into the nitty gritty on the metrics that really matter when it comes to eCommerce. Jason explains numbers in a way that’s approachable and easy to understand which is perfect for anyone starting their business journey, or for those who want to take things back to the core of what makes a financially successful brand. 📌Check out the show notes and ful...2021-07-0633 min
Bright Minds of eCommerce PodcastBuilding genuine and meaningful manufacturer relationships with Debs from StokedNZDebs Brockelsby is the founder, designer, CEO… basically all-of-the-things at STOKEDNZ! This humble New Zealand-based biz make quality, functional, and fun towels, homewares, and outdoor kit. In this episode, we talk all things ethical business, asking for help from your nearest and dearest, supplier relationships, and the power of a brand loyalty. Debs’ business story is super inspiring, and speaks volumes to the success of a business made up of great people doing great things. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode17 📌Visit STOKEDNZ here https...2021-06-2231 min
Pixel Hunt Podcast2-4 - Dahna: Megami TanjōLetter D we inhabit Dahna and hack n slash our way through countless bad uns. Is it Dah best or Dah worst? Cultural interlude from December 20th 1991
Get in touch with us via the following pester paths;
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Round Table Chat About Games and That
What Sull Did
Demolition Man Pinball
Charile Far Twitch
Zelda Sunday's on Twitch
Easy Life - Life's a Beach
What Mark Did
Salt And Sanctuary
Army of The Dead
Wh...2021-06-121h 08
Bright Minds of eCommerce PodcastInsider strategies for increasing sales and building your brand with Klaviyo specialist Brynley KingBrynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database to generate high sales and form strong client relationships. Bryn shares her top tips to success and how any business - no matter how big or small - has the power to transform their marketing strategy with email...2021-06-0849 min
Bright Minds of eCommerce PodcastLessons in launching a food business, scaling and working with influencers with Kylie from GF OatsIn this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she willingly shares the story of how she overcame those struggles and challenges in our conversation. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episod...2021-05-2645 min
Bright Minds of eCommerce PodcastGathering User Generated Content and the Power of Reviews with OkendoReviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode14 📌Visit Okendo here Okendo.io 📌 Book your FREE Facebook Ads Audit at ww...2021-05-1127 min
Bright Minds of eCommerce PodcastTurning your art passion into an international business with Tasha from Jubly-UmphIn today's episode you'll learn: How Tasha started and scaled the business. Her creative process for creating a new collection. The story of how she got her first online customers. The evolution of her products since it started. Lessons she has learned about moving her business online and scaling it. Things you can do to protect yourself from copycats. How she feels about the creative process. Tips on how you can build an invested audience. Pros and cons of having and managing...2021-04-2825 min
Bright Minds of eCommerce PodcastThe iOS 14 Update - what you need to know, and what you can do to prepare with Dahna Borg from Bright Red MarketingIn today's episode you'll learn: The features Apple included in the iOS 14 update Why you need to register the domain that is linked to your Facebook Ad account The importance of having your product URLs verified. How having your own media and an email list can help your business. The basics behind setting up event limits and aggregated events. What is CAPI and what you need to know about it How to prepare for the transition 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode12 📌 Customer Feedback Tool...2021-04-1317 min
Simply Standout Marketing PodcastInsider Strategies for Facebook Ad Success with Dahna BorgThe majority of small business owners never find any great success with Facebook Ads, but with a little know how, it can be one of the most effective and affordable ways to advertise. Today on the podcast I’m talking to Facebook and Instagram Ads expert, Dahna Borg from Bright Red Marketing to pick her brain and uncover some of the best insider strategies that you can implement in your business straight away. It’s so easy to create ads on Facebook but there are certain things you absolutely need to know if you have any chance of your ads achi...2021-03-1740 minAs Light As Day With Dahna-Esther FearonMaximise The MomentThose small moments when recognised leads us to major opportunities.2020-12-2315 minAs Light As Day With Dahna-Esther FearonNuggets from The Last DecadeA few life changing nuggets are shared that helped the narrator to navigate transitional stages of the last decade.2020-10-1943 minAs Light As Day With Dahna-Esther FearonCrooked Places and Iron GatesIn this season God is making crooked places straight and God is breaking brass and iron gates in pieces. Isaiah 45:22020-10-0234 minAs Light As Day With Dahna-Esther FearonThe Restoration In The ShiftThe restoration is in the shift. This podcast focuses on the restoration that is coming after the shift. There are many who have wrestled with God during and after the shift but just like Jacob in Genesis 32, even in the wrestle God is going to bless and restore you.2020-09-2442 minAs Light As Day With Dahna-Esther FearonIntercessors and InterceptorsGod is raising up intercessors and interceptors in this hour to stand in the gap and obstruct the plans of the enemy.2020-09-1631 minAs Light As Day With Dahna-Esther FearonThe Sift is in the ShiftIn this episode Dahna-Esther talks about the importance of embracing the sifting in the Shift.2020-09-091h 25As Light As Day With Dahna-Esther FearonHow to Shift From The Small PlaceOn this episode I discuss the barriers to shifting to a new dimension and how to overcome these barriers.2020-09-0227 minAs Light As Day With Dahna-Esther FearonIt’s Time To Leave The Small PlaceThis episode focuses on the importance and blessing of leaving the small place.2020-08-2329 minAs Light As Day With Dahna-Esther FearonAs Light As Day With Dahna-Esther Fearon (Trailer)2020-08-1600 minAs Light As Day With Dahna-Esther FearonAllow God to Fill You UpEmpowering message encouraging listeners to go through the process to allow God to fill you up to be a demonstrator of the power of the Holy Ghost.2020-08-1632 min
As Light As Day With Dahna-Esther FearonEpisode 14 - Trusting God In Uncertain TimesEmpowerment for those struggling to adapt in seasons of uncertainty.2020-08-0926 min
Bright Minds of eCommerce PodcastRe-launching as an ethical business and hitting multiple 6 figures with Emily Whishaw from Isle of Summer LabelWe speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11 📌Visit Isle of Summer Label to see Emily's work https://isleofsummerlabel.com/ 📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session 📌Check out our brand new Bright Mi...2020-06-1731 min
As Light As Day With Dahna-Esther FearonSeason 2 Episode 2- Defining MomentsSharing my heart on the recent events in the media surrounding the death of Mr George Floyd and what this means for the Body of Christ. It’s time for the Jeremiah’s to arise.2020-06-0428 min
Bright Minds of eCommerce PodcastFostering loyalty and the strategy behind loyalty programs with Fiona Stevens from LoyaltyLionWe speak to Fiona from LoyaltyLion on the benefits of loyalty programs, and how to build loyalty without falling into the discount trap. It's fine to add discounts, but it doesn't have to be your only option! We also cover setting up tier structures, rewarding the behaviour you need most (like user-generated content or reviews), how to pick the best loyalty program and much more! If you want to build a loyal following of customers this episode is for you! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/epi...2020-06-0342 min
Bright Minds of eCommerce PodcastBuilding a cult-like following and business life as an artist with Tasha Miller from Jubly-UmphWe speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies) 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode9 📌Visit Jubly-Umph here: www.jubly-umph.com 📌 Book your FREE Facebook Ads Audit at www.brigh...2020-05-2024 min
As Light As Day With Dahna-Esther FearonSeason 2 Ep 1- A New ThingThis podcast focuses on the process God takes you on in order to experience the New Thing.2020-05-0842 min
Controle 3Episódio #16 - Hidden Gems (Banished - Dahna - Team Buddies - TimeSpinner) Mais um episódio Hidden Gems para vocês, trazendo mais 4 games indicados pelos nossos membros, são eles Banished - city-building, Dahna - ação/plataforma, Team Buddies - ação/estratégia e TimeSpinner - metroidvania.Não conhece algum desses games ??? então vem conhecer ouvindo o podcast dessa semana para saber mais sobre esses games !!! 2020-04-231h 18
As Light As Day With Dahna-Esther FearonEpisode 11 - How To Handle Difficult Seasons With FaithHow to Handle Difficult Seasons with Faith2020-04-161h 06
As Light As Day With Dahna-Esther FearonEpisode 10 - You Were Born For This MomentThis session will focus on finding the purpose in Crisis and the reason you were born into the Earth2020-04-0536 min
Bright Minds of eCommerce PodcastUsing TikTok for eCommerce and Introducing TokShop, the first shoppable TikTok feed with Holly CardewThis week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8 📌Visit TokShop and download the app with a 14 Day Free Trial at https://www.tokshop.com/ - 📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session Thanks a...2020-04-0126 min
As Light As Day With Dahna-Esther FearonEpisode 9 - Finding Your Voice- Part 3On this episode, keeps about the importance of finding your voice and identifying its function and the environment where God wants your voice to operate.2020-03-2943 min
As Light As Day With Dahna-Esther FearonEpisode 8 - A Message of HopeA message of hope in light of the current pandemic.2020-03-2836 min
Bright Minds of eCommerce PodcastTurning a unique idea into a food business with Monique Treder from Happetite FoodsWe speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode7 📌Visit Happetite Foods at http://www.happetitefood.com.au/ 📌 Book your FREE Facebook Ads Audit...2020-03-2524 min
As Light As Day With Dahna-Esther FearonEpisode 7 - Finding Your Voice- Part 2On this episode Dahna Fearon teaches about the process that one goes through in order to find one’s voice.2020-03-0431 min
Bright Minds of eCommerce PodcastFacebook Strategies and Tools every eComm store owner should know with Dahna Borg from Bright Red MarketingThis week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know. How to identify the perfect retargeting time frame What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode6 📌 Customer Feedback Tool Checker https://www.facebook.com/ads/customer_feedback/ 📌Visit Brig...2020-03-0315 min
As Light As Day With Dahna-Esther FearonEpisode 6 - Finding Your VoiceEmpowering message encouraging listeners to walk in the authenticity of who they are in Christ2020-02-2745 min
Bright Minds of eCommerce PodcastLaunching and growing a swimwear label with Ashley and Emma from Lilly & LimeWe speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode5 📌Visit Lilly and Lime at https://www.lillyandlime.com/ 📌 Book your FREE Facebook Ads Audit at www.brigh...2020-02-2541 min
As Light As Day With Dahna-Esther FearonEpisode 5 - God Has Better For YouWhenever you experience rejection, it is an announcement that God has better for you!!2020-02-2130 min
Bright Minds of eCommerce PodcastCreating competitions that drive sales with Suki van K from OrigamiGlobeWe speak to Suki van Koeverden from OrigamiGlobe and learn everything you need to know about competitions, how to pick the perfect prize (no iPads!), strategies to generate high quality leads that will turn into customers, not just likes, and the secret sauce OrigamiGlobe use to generate 11x returns with their competitions! 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode4 📌Visit OrigamiGlobe and see Suki's work at https://www.OrigamiGlobe.com 📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session Thank...2020-02-2028 min
As Light As Day With Dahna-Esther FearonEpisode 4 - How To Handle RejectionHow to Deal with Rejection2020-02-1926 min
As Light As Day With Dahna-Esther FearonEpisode 3: 999 It’s an EmergencyThis is based on 2Chronicles 20:17. Stand still and see the salvation of the Lord. You wouldn’t see danger in the streets and confront it-the first thing you do in an emergency is call the police or the ambulance or the fire brigade. In this very short podcast I encourage the listener to call on the Lord and posture yourself to receive the instruction and let Him fight for you. (PS I kept saying 1Chronicles-it’s 2Chronicles)2020-02-1811 min
As Light As Day With Dahna-Esther FearonEpisode 2: Rejection and Celibacy-Follow Up From InterviewA follow up from my interview at Dinpas TV with Dr Heather Brobbey and Fellow Co-Hosts2020-02-1739 min
Bright Minds of eCommerce PodcasteCommerce SEO and Copywriting with Kate Toon from The Recipe of SEO SuccessWe speak to Kate from The Recipe of SEO Success and learn all about SEO for your eCommerce business. You'll learn how to write killer product descriptions, whether blogging is worth your time, how to get quality backlinks, the biggest thing slowing down your eCommerce site and when to DIY or find a professional. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode2 📌Visit The Recipe for SEO Success to see what Kate is up to at https://therecipeforseosuccess.com/ or join her Facebook group I Love S...2020-02-0629 min
Bright Minds of eCommerce PodcastBuilding a tech-based eCommerce business with PocketPrintsWe speak to Yuki from Pocket Prints and learn all about starting a tech-based eCommerce business. You'll learn her best performing marketing strategy, the one thing you have to get right to be successful in eCommerce and the biggest lesson she learnt moving into the app business (and what she'd do differently if she started from scratch!). 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode1 📌Visit Pocket Prints to see what Yuki has been up to at www.pocketprints.com.au 📌 Book your FREE Face...2020-02-0632 min
Bright Minds of eCommerce PodcastScaling a handmade jewellery business with Nikki from Kellective by NikkiWe speak to Nikki from Kellective by Nikki and learn how she went from making keyrings in her garage to a team of six making hand made jewellery, she shares her tricks on getting the most Etsy traffic, how she manages her team, pricing products in a competitive market and the realities of running a business and being a Mum. 📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode3 📌Visit Kellective by Nikki to see Nikki's work https://kellectivebynikki.com.au/ 📌 Book your FREE Facebook Ad...2020-02-0648 min
As Light As Day With Dahna-Esther FearonEpisode 1 - It’s Your Season To BeOftentimes we are so focused on doing that we forget to be. Destiny Moments will empower you to pursue wholeness and alignment with what God wants to do with us in this season.2020-01-2626 min
Stories of Starting PodcastStories of Starting Episode 5: Dahna Weber, Intrepid Business CatalystStories of Starting Episode 5: Dahna Weber, Intrepid Business Catalyst. My friend and fellow We2 Network member Dahna Weber talks about her new programs as a brand strategist, website development expert and travel junkie.
Minc Magic website: https://mincmagic.com/ includes links to Dahna's programs: Catapult Catalyst, Minc Magic and Women's Workation
Minc on Facebook: https://www.facebook.com/MincCanada/
Dahna Weber on Twitter: https://twitter.com/MincCanada
More Stories of Starting on my Start by Starting Blog:
https://www.startbystarting.tv/index.php/category/stories-of-starting/2019-08-2037 min
Race Across the WorldDahna, Saudi Arabia -Helicopter RaceContestants race in Dahna, a faction of the Arabian Desert, while seeing the skills of Allen.2017-06-0309 min