Shows
Indie Brand Builder: how to build a successful business online22: How to develop a hardware product - even if you have no engineering experience.Kevin Mako is a leading expert on hardware startups. He is the Founder of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers. Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients and has earned over 25 design and business awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others. Kevin lectures at the Masters of Engineering program at Rye...2021-07-2727 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...22: How to develop a hardware product - even if you have no engineering experience.Kevin Mako is a leading expert on hardware startups. He is the Founder of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers. Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients and has earned over 25 design and business awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others. Kevin lectures at the Masters of Engineering program at Rye...2021-07-2727 minIndie Brand Builder: how to build a successful business online21: The Financial Formulas For Scaling a Consumer Product BusinessThe financial formulas for scaling a consumer product business are really only applicable if your goal is to build a scalable venture. If you're just looking to run a lifestyle business you can disregard this article - but if you want to build a scalable consumer product business, these are the numbers that you need to understand. Use the financial formulas to compare the efficiency of each channel in your consumer product business and increase or decrease your resource allocation to the most efficient channel or customer segments. 2021-05-2019 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...21: The Financial Formulas For Scaling a Consumer Product BusinessThe financial formulas for scaling a consumer product business are really only applicable if your goal is to build a scalable venture. If you're just looking to run a lifestyle business you can disregard this article - but if you want to build a scalable consumer product business, these are the numbers that you need to understand.
Use the financial formulas to compare the efficiency of each channel in your consumer product business and increase or decrease your resource allocation to the most efficient channel or customer segments.
2021-05-2019 min
Indie Brand Builder: how to build a successful business online20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world where English is not the native language. You’re also talking about spending tens of thousands – or even hundreds of thousands of dollars on your production run, and it’s starting to dawn on you how much could potentially go wrong – and how much those mistakes could cost you! One of the most important factors in the factory/designer relationship is how you communicate...2018-10-2800 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale manufacturing and you’re speaking with factories that are halfway around the world where English is not the native language. You’re also talking about spending tens of thousands – or even hundreds of thousands of dollars on your production run, and it’s starting to dawn on you how much could potentially go wrong – and how much those mistakes could cost you!
One of the most important factors in the factory/designer relationship is how you communicate...2018-10-2814 minIndie Brand Builder: how to build a successful business online19: Behind the Scenes: What It's Like to Appear on Shark Tank / Dragons DenThinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself. 2018-03-2300 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...19: Behind the Scenes: What It’s Like to Appear on Shark Tank / Dragons DenThinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself.
2018-03-2318 minIndie Brand Builder: how to build a successful business online18: A 9-Step Hiring Process for Small BusinessHiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while a poor hire can set you back months and thousands of dollars, causing undue stress and frustrations. In this how-to podcast, I’ll lay out a step-by-step hiring process for small business that will help give structure to your decision making and increase your odds of bringing on a great employee. 2018-03-0400 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...18: A 9-Step Hiring Process for Small BusinessHiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up new opportunities for growth, while a poor hire can set you back months and thousands of dollars, causing undue stress and frustrations.
In this how-to podcast, I’ll lay out a step-by-step hiring process for small business that will help give structure to your decision making and increase your odds of bringing on a great employee.
2018-03-0414 minIndie Brand Builder: how to build a successful business online17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided they could do better than the scribbles on masking tape that were being passed off as labels to keep track of for kids clothing and personal items. So, after much research, they brought a brand new product to market in the form of personalized waterproof name labels and tags. From its humble beginnings Mabel's Lables has grown into an award-winning, market-leading company loved by Mom...2017-01-1800 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories.
Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby decided they could do better than the scribbles on masking tape that were being passed off as labels to keep track of for kids clothing and personal items. So, after much research, they brought a brand new product to market in the form of personalized waterproof name labels and tags. From its humble beginnings Mabel's Lables has grown into an award-winning, market-leading company loved by Mom...2017-01-1820 minIndie Brand Builder: how to build a successful business online16: How to Grow your Global Distribution ChannelWant to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global distribution channel. Finding distributors for your products in foreign territories may seem like an overwhelming prospect if you’ve never done it before, but it’s certainly possible. SoYoung now has distribution in 8 territories including Mexico, Australia, The Netherlands, and Korea – with more in the works. In this week’s post, I cover the pros and cons of distribution and outline some of the best ways to find distributors in foreign markets. 2016-11-1300 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...16: How to Grow your Global Distribution ChannelWant to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time to grow your global distribution channel.
Finding distributors for your products in foreign territories may seem like an overwhelming prospect if you’ve never done it before, but it’s certainly possible. SoYoung now has distribution in 8 territories including Mexico, Australia, The Netherlands, and Korea – with more in the works. In this week’s post, I cover the pros and cons of distribution and outline some of the best ways to find distributors in foreign markets.
...2016-11-1313 minIndie Brand Builder: how to build a successful business online15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper ShowOver the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University. It was Joseph’s experience as an Amazon expert that put him on my radar, So I’m excited to get his insights on what for SoYoung is of one of our single biggest revenue sources also the most frustarting and confusin channels and platforms that we deal with. Critical issues...2016-10-0600 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper ShowOver the last seven years, Joseph Hanson has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University.
It was Joseph’s experience as an Amazon expert that put him on my radar, So I’m excited to get his insights on what for SoYoung is of one of our single biggest revenue sources also the most frustarting and confusin channels and platforms that we deal with.
Critical issues for brands
Bra...2016-10-0631 minIndie Brand Builder: how to build a successful business online14: Google vs Facebook Advertising - Comparing the 2 Biggest Players on the NetIf your products have a proven audience and you are ready to start driving serious traffic to your site, the 2 biggest games in town are Google and Facebook. In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products and businesses may experience very different results How and why we use Google and Facebook advertising We primarily rely on Google and Facebook for top-of-funnel activities. In other words, this is where we first lure a potential customer to visi...2016-08-2800 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...14: Google vs Facebook Advertising - Comparing the 2 Biggest Players on the NetIf your products have a proven audience and you are ready to start driving serious traffic to your site, the 2 biggest games in town are Google and Facebook. In assessing Google vs Facebook advertising for consumer product brands, I’m going to share my experience in marketing our line of lifestyle bags. Other products and businesses may experience very different results
How and why we use Google and Facebook advertising We primarily rely on Google and Facebook for top-of-funnel activities. In other words, this is where we first lure a potential customer to visit our site...2016-08-2821 minIndie Brand Builder: how to build a successful business online13: How to Create Stellar Product Videos on the CheapBudget for 5 videos: Professional Voiceovers: $200 We hired a premium voiceover artist. There were others out there that were much less expensive that probably would have done a comparable job. Background Music: $50 – through premiumbeat.com Equipment and Software: Sony A6000 Camera: Aprox $600 – shoots great stills and video, and includes autofocus in video mode Amazon Tripod: $30 Final Cut X Video Editing Software: $300. You could easily use iMovie instead, free if you own a Mac. There are plenty of windows video software options, many for less than $100. The process we used to create our product videos 2016-07-2000 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...13: How to Create Stellar Product Videos on the CheapBudget for 5 videos: Professional Voiceovers: $200 We hired a premium voiceover artist. There were others out there that were much less expensive that probably would have done a comparable job.
Background Music: $50 – through premiumbeat.com
Equipment and Software: Sony A6000 Camera: Aprox $600 – shoots great stills and video, and includes autofocus in video mode
Amazon Tripod: $30
Final Cut X Video Editing Software: $300. You could easily use iMovie instead, free if you own a Mac. There are plenty of windows video software options, many for less than $100.
The process we used to create our product videos One: Write your Script The f...2016-07-2019 minIndie Brand Builder: how to build a successful business online12: How to Increase Traffic and Conversions on your eCommerce SiteJust as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s been a slow steady, incremental layering of tactics combined with a whole lot of trial and error. A marathon rather than a sprint. However, the combined effect of having these systems in place has helped us dramatically increase eCommerce traffic and conversions, which continue to grow upon themselves. In this article, I’ll lay out a complete playbook of strategies we use to promote our online store at www.soyoung.ca and increase eCommerce traffic and conversio...2016-06-0700 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...12: How to Increase Traffic and Conversions on your eCommerce SiteJust as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s been a slow steady, incremental layering of tactics combined with a whole lot of trial and error. A marathon rather than a sprint. However, the combined effect of having these systems in place has helped us dramatically increase eCommerce traffic and conversions, which continue to grow upon themselves. In this article, I’ll lay out a complete playbook of strategies we use to promote our online store at www.soyoung.ca and increase eCommerce traffic and conversio...2016-06-0713 minIndie Brand Builder: how to build a successful business online11: How to Get your Pricing Right - step by step training episodeAre you a craftsperson or an entrepreneur? This is a personal lifestyle choice - but be clear on which you have chosen. As a craftsperson, you can be perfectly content creating handcrafted products in low volumes and selling them to a niche audience. If this describes you, you can ignore the rest of this post. You just need to cover your material and living expenses in order to continue doing what you love. However, if you are an entrepreneur with a vision of building a scalable venture, you need to understand and adhere to established b...2016-06-0100 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...11: How to Get your Pricing Right - step by step training episodeAre you a craftsperson or an entrepreneur? This is a personal lifestyle choice - but be clear on which you have chosen. As a craftsperson, you can be perfectly content creating handcrafted products in low volumes and selling them to a niche audience. If this describes you, you can ignore the rest of this post. You just need to cover your material and living expenses in order to continue doing what you love.
However, if you are an entrepreneur with a vision of building a scalable venture, you need to understand and adhere to established business principles, s...2016-06-0111 minIndie Brand Builder: how to build a successful business online10: How to master your business with an Entrepreneurial Operating System - with Mike Paton of EOS WorldwideMike Paton has spent most of his life learning from entrepreneurs. Today, he spends all his time giving back - as an Author, award-winning Speaker, certified EOS Implementer & the Visionary of EOS Worldwide. Specifically, Paton helps entrepreneurs clarify, simplify and achieve their vision – by mastering the simple concepts and practical tools he’ll be sharing with us today. I first met Mike Paton at a digital agency conference about three years ago where he was a featured speaker. Now I'd never heard of Mike before or the entrepreneurial operating system (EOS) that he was talking about, bu...2016-05-1800 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...10: How to master your business with an Entrepreneurial Operating System - with Mike Paton of EOS WorldwideMike Paton has spent most of his life learning from entrepreneurs. Today, he spends all his time giving back - as an Author, award-winning Speaker, certified EOS Implementer & the Visionary of EOS Worldwide. Specifically, Paton helps entrepreneurs clarify, simplify and achieve their vision – by mastering the simple concepts and practical tools he’ll be sharing with us today.
I first met Mike Paton at a digital agency conference about three years ago where he was a featured speaker. Now I'd never heard of Mike before or the entrepreneurial operating system (EOS) that he was talking about, bu...2016-05-1826 minIndie Brand Builder: how to build a successful business online09: How to sell into more retailers - step by step training episodeThe key principle in selling wholesale to retailers is to invest time upfront in planning your approach and sales materials. This will allow you to prioritize and focus so that you can go deep into a few areas that will deliver the highest return on your time investment, rather than spreading yourself too thin and getting frustrated. STEP ONE: Determine your Retail Category Focus While it’s tempting to pursue every retail category for which your products may be eligible when selling wholesale to retailers, it’s best to focus on one a...2016-05-1200 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...09: How to sell into more retailers - step by step training episodeThe key principle in selling wholesale to retailers is to invest time upfront in planning your approach and sales materials. This will allow you to prioritize and focus so that you can go deep into a few areas that will deliver the highest return on your time investment, rather than spreading yourself too thin and getting frustrated.
STEP ONE:
Determine your Retail Category Focus While it’s tempting to pursue every retail category for which your products may be eligible when selling wholesale to retailers, it’s best to focus on one at a time in or...2016-05-1222 minIndie Brand Builder: how to build a successful business online08: How to Improve your Brand Image - step by step training episodePhotography Browse any high-end magazine like a Vanity Fair or Vogue for a reminder of how much premier lifestyle brands value photography. It is one of the most important assets in your marketing arsenal and a critical factor if you want to improve your brand image Generally, you can break your photography down into two categories (I’ll cover both): Product photography, whose primary purpose is to provide detailed views of the product to someone who may be considering purchasing it online or through a catalog. Lifestyle photography, which is meant to associate your pro...2016-05-0900 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...08: How to Improve your Brand Image - step by step training episodePhotography Browse any high-end magazine like a Vanity Fair or Vogue for a reminder of how much premier lifestyle brands value photography. It is one of the most important assets in your marketing arsenal and a critical factor if you want to improve your brand image
Generally, you can break your photography down into two categories (I’ll cover both):
Product photography, whose primary purpose is to provide detailed views of the product to someone who may be considering purchasing it online or through a catalog.
Lifestyle photography, which is meant to associate your products with des...2016-05-0919 minIndie Brand Builder: how to build a successful business online07: How to Create an Irresistible Brand with Will Leonard of Blu KicksWill Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe, Inspired by the fish they encountered on a family trip to hawaii, Will and victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year round. I f...2016-04-1200 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...07: How to Create an Irresistible Brand with Will Leonard of Blu KicksWill Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe, Inspired by the fish they encountered on a family trip to hawaii, Will and victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year round.
I f...2016-04-1225 minIndie Brand Builder: how to build a successful business online06: How to raise investment capital on CircleUp’s crowdfunding platform - with Steve Vigilante from CircleUpIt was a rude awakening for us to realize that the more success we achieved with SoYoung, the more cash we were going to need to finance production and growth - but if you’ve never raised capital before, the process can be daunting
Well fortunately the times are changing and there are some new funding platforms emerging in the consumer products space that make it much easier for small businesses to raise capital by helping to bring together angel investors and growth stage product entrepreneurs. One of the leaders in this space is San fran...2016-04-0500 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...06: How to raise investment capital on CircleUp’s crowdfunding platform - with Steve Vigilante from CircleUpIt was a rude awakening for us to realize that the more success we achieved with SoYoung, the more cash we were going to need to finance production and growth - but if you’ve never raised capital before, the process can be daunting
Well fortunately the times are changing and there are some new funding platforms emerging in the consumer products space that make it much easier for small businesses to raise capital by helping to bring together angel investors and growth stage product entrepreneurs. One of the leaders in this space is San fran...2016-04-0513 minIndie Brand Builder: how to build a successful business online05: How to build your business through trade shows with Tim Patterson of Trade Shoe Guy ExhibitsIn this week’s podcast I discuss how to get the most out of your trade show marketing with TIm Patterson. Tim is the head of Trade Show Guy Exhibits where he helps clients excel at trade show marketing.
Tim also runs a blog, www.tradeshowguyblog.com and has authored a book called Trade Show Success that’s a great resource for small to medium sized businesses looking to take their trade show marketing to the next level. You can download the book for free at http://www.tradeshowsuccessbook.com/
Trade shows ca...2016-03-1100 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...05: How to build your business through trade shows with Tim Patterson of Trade Shoe Guy ExhibitsIn this week’s podcast I discuss how to get the most out of your trade show marketing with TIm Patterson. Tim is the head of Trade Show Guy Exhibits where he helps clients excel at trade show marketing.
Tim also runs a blog, www.tradeshowguyblog.com and has authored a book called Trade Show Success that’s a great resource for small to medium sized businesses looking to take their trade show marketing to the next level. You can download the book for free at http://www.tradeshowsuccessbook.com/
Trade shows ca...2016-03-1110 minIndie Brand Builder: how to build a successful business online04: How to Manufacture your Products in China with Sam Miller of the East Asia Co.Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to manage the office of a major American home textiles company. He has since worked in the ceramics, gifts and furniture industries offering his experience in sourcing, product development, management and logistics. He currently works with a variety of small business to teach them how to manufacture products in China and help them secure and manage their manufacturing relationships. He blogs frequently about the topic ofhow to manufacture products in China on his website www.theeastasiaco.com
Why...2016-03-0100 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...04: How to Manufacture your Products in China with Sam Miller of the East Asia Co.Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to manage the office of a major American home textiles company. He has since worked in the ceramics, gifts and furniture industries offering his experience in sourcing, product development, management and logistics. He currently works with a variety of small business to teach them how to manufacture products in China and help them secure and manage their manufacturing relationships. He blogs frequently about the topic ofhow to manufacture products in China on his website www.theeastasiaco.com
Why sho...2016-03-0116 minIndie Brand Builder: how to build a successful business online03: Putting yourself out there with Catherine Choi of SoYoung, who overcame her personal fears to launch a 7-figure bag lineCatherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown SoYoung into a 7 figure business with products that are sold all over the world including in about 500 North American retailers. SoYoung has been featured in Oprah Magazine, Martha Stewart Living, People Magazine, and on national US cable shows like The Today Show and The View.
Catherine is also my wife and now partner in SoYoung. I j...2016-02-2500 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...03: Putting yourself out there with Catherine Choi of SoYoung, who overcame her personal fears to launch a 7-figure bag lineCatherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown SoYoung into a 7 figure business with products that are sold all over the world including in about 500 North American retailers. SoYoung has been featured in Oprah Magazine, Martha Stewart Living, People Magazine, and on national US cable shows like The Today Show and The View.
Catherine is also my wife and now partner in SoYoung. I j...2016-02-2531 min
Indie Brand Builder: discussions with consumer product entrepreneurs and industry experts on how to ...02: Why your business needs cloud accounting with Mike Pinkus from Connect CPASo young started working with Connect CPA when we were looking for a partner to help us transition from QuickBooks to Xero - which is a cloud based accounting platform. As soon as I started talking to connect Mike, I knew we had found the right partner - he was right alongside with me in trying to understand our technology infrastructure so that we could automate the bulk of our financial processing. In addition i liked their pricing model which is based on a flat monthly fee which includes all of our accounting technology and include an unlimited amount...2016-02-2334 minIndie Brand Builder: how to build a successful business online02: Why your business needs cloud accounting with Mike Pinkus from Connect CPASo young started working with Connect CPA when we were looking for a partner to help us transition from QuickBooks to Xero - which is a cloud based accounting platform. As soon as I started talking to connect Mike, I knew we had found the right partner - he was right alongside with me in trying to understand our technology infrastructure so that we could automate the bulk of our financial processing. In addition i liked their pricing model which is based on a flat monthly fee which includes all of our accounting technology and include an unlimited amount...2016-02-2300 minIndie Brand Builder: how to build a successful business online01: How impatience and inital struggles helped Alyssa Kerbal of Mini Mioche build a vertically integrated 7 figure indie brandIn this is episode of the Indie Brand Builder podcast, I speak with Alyssa Kerbel of Mini Mioche. Alyssa shares the string of disappointments and challenges that lead to her eventual insight and decision to open her own retail location, essentially become a vertically integrated indie brand – after many people told her she was crazy to do so. Alyssa Kerbel of Mini Mioche began her entrepreneurial journey as the founder of her own wholesale fashion sales agency. After she had her first child she spotted a lack of good quality, simple, organic infant and kids basics, so Aly...2016-02-2200 minIndie Brand Builder: how to build a successful business online00: Host Jeremy Robinson's bio and the inspiration behind Indie Brand BuilderThe purpose of this brief episode is to provide you with some background on who I am and what Indie brand Builder is all about.
I am an Indie Brand Builder myself. I am a partner and the Chief Marketing Officer at SoYoung, a brand of lifestyle bags for families that my wife, Catherine, started in our living room about 10 years ago.
You can learn more about SoYoung at www.soyoung.ca or visit www.indiebrandbuilder.com and you’ll find a link under the about me section. 2016-02-2100 min