Shows
Profit Made SimpleThe Power of Presence in Business, Health and Leadership with Dave NixonWhat if success in business and life wasn’t about doing more, but removing what gets in the way? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Dave Nixon – gym owner, TEDx speaker, author and high-performance coach – for a deeply reflective conversation on presence, performance and building a business that truly aligns with who you are.
From starting in the fitness industry at 15 to sleeping in his gym and surviving on tins of tuna, Dave shares the raw realities of entrepreneurship and the lessons that shaped his unconventional approach to bus...
2025-12-2355 min
Profit Made SimpleThe High-Performance Pyramid: Building a Life of Impact, Income, and SignificanceFresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail to build Significance.
Dan breaks down the four layers, urging you to stop giving your family the scraps and start showing up as the highest version of yourself:
1. Standards (The Foundation)
2. Capacity (The Engine)
3. Service (The Impact)
4: Significance (The Pinnacle)...
2025-12-1616 min
Profit Made SimpleThe High-Performance Pyramid: Building a Life of Impact, Income, and SignificanceFresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail to build Significance.
Dan breaks down the four layers, urging you to stop giving your family the scraps and start showing up as the highest version of yourself:
1. Standards (The Foundation)
2. Capacity (The Engine)
3. Service (The Impact)
4: Si...
2025-12-1616 min
Profit Made SimpleThe Pre-Loaded Plan: How to Design Your Most Dominant Year YetDecember is a make-or-break month, and too many business owners cruise to the finish line, starting the new year behind the eight ball. In this episode of Profit Made Simple, Coach Dan Henderson shares his structure for the "Review before we Preview," helping you formulate a Pre-Loaded Plan to roll into 2026 with clarity and momentum.
Dan emphasises that a generic desire for 'growth' and 'better health' means nothing. You must first determine your specific definition of success for your business (clients, team, revenue, profit, role), personal life (holidays, time off, weekends), and health (training...
2025-12-0928 min
Profit Made SimpleThe Simple Growth System Behind Code 5’s 100-Member SurgeHow do you take a new location from quiet to cranking in under 12 months? In this episode of Profit Made Simple, Coach Dan Henderson sits back down with Conor Pedersen from Code 5 to unpack the exact playbook he used to add over 100 members at his North Ryde gym in less than a year. From choosing the right location and understanding local demographics, to running low-barrier offers and higher-ticket 5kg fat loss campaigns with rock-solid guarantees, Conor breaks down the real numbers, scripts, and systems behind consistent membership growth. Dan and Conor dig into community-based marketing through sporting clubs, school...
2025-12-0227 min
Profit Made SimpleStacking Revenue the Smart Way with Connor PetterssenIn this episode of Profit Made Simple, Coach Dan Henderson sits down with returning guest Connor Pettersson to unpack the real art of vertical integration. From retreats in Bali to endurance coaching, hot Pilates, and the launch of his own supplement brand, Connor shares the wins, the flops, and the lessons learned while adding new revenue layers inside Code Five.
Together, Dan and Connor explore how to identify the right services to introduce, why under-investing can kill a great idea, and how polling your members can save you from costly mistakes. Connor also reveals...
2025-11-2527 min
Profit Made SimpleBuilding Legacy Wealth Through Property with Arjun PaliwalIn this episode of Profit Made Simple, Coach Dan Henderson sits down with Arjun Paliwal, founder of InvestorKit and one of Australia’s leading property buyers agents, to unpack how business owners can use property to create true financial security. From leaving a stable banking career without a side hustle to building a $20M+ portfolio and an eight-figure business, Arjun shares how curiosity, data and his “best worst case” framework have guided every major decision. Together, Dan and Arjun dive into why relying solely on business profits is risky, how to start investing sooner than you think, and why specia...
2025-11-1849 min
Profit Made SimpleBuilding a Values-Driven Team with Mitch PhillipsWhy do some teams thrive while others churn? In this episode of Profit Made Simple, Coach Dan Henderson welcomes back gym owner Mitch Phillips for his third appearance to unpack exactly how he turned persistent staff turnover into a strong, values-led culture. Mitch shares the hard lessons behind “you get the team you deserve,” from taking radical ownership and healing old wounds, to shifting from reactive to proactive leadership. You’ll hear the practical playbook he and Vicky now use: always-on recruiting, value-based interviews, a realistic trial, and a 4-6 week onboarding that sets clear standards from day one. They d...
2025-11-1226 min
Profit Made SimpleRetaining Clients for 22 Months: Care, Community & Coaching with Mitch PhillipsHow do you build a fitness business where members stick around for nearly two years on average? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Mitch Phillips from RFD to unpack the practical systems behind elite retention. Mitch breaks down his “three C’s” (care, community, and connection), the 70/30 rule that keeps coaching professional (not just “mateship”), and why structured onboarding in the first 4–6 weeks is the biggest predictor of whether a client stays or strays. You’ll hear how small-group personal training (10:1) is delivered as truly personal coaching, the power of fixed training pods and routi...
2025-11-0427 min
Profit Made SimpleFlipping the Script: Dan Henderson on Identity, Offers & FreedomIn this special episode of Profit Made Simple, the tables turn - Coach Dan Henderson jumps into the hot seat on Shane’s Freedom Formula podcast. From bootstrapping a 30m² studio in Coogee to pioneering Australia’s first kettlebell certification and scaling education across 16 countries, Dan unpacks the decisive moves that shifted him from technician to CEO. You’ll hear the exact pivots that created real product–market fit, how proximity and environment accelerate growth, and why your relationship with money quietly dictates pricing, reinvestment and momentum. Dan also breaks down his “Heart, Head, Hands & How” framework, the identity shift require...
2025-10-2855 min
Profit Made SimpleMastering the Five Ones: Focus That ScalesIn this solo episode of Profit Made Simple, Coach Dan Henderson breaks down the Five Ones—a no-fluff framework that helps fitness business owners cut the noise and scale with precision. You’ll learn how to choose one clear avatar, solve one core problem with one compelling offer, and build one dependable acquisition channel plus one conversion system—so you stop spreading yourself thin and start building momentum. Dan shares real examples from the community, including how a Tasmanian gym grew group memberships from 96 to 220 by doing less, not more, and why clarity around avatar and offer makes marketing and sa...
2025-10-2125 minProfit Made Simple13 Mindset Shifts That Changed My LifeIn this short, punchy solo episode of Profit Made Simple, Coach Dan Henderson lays out the 13 mindset shifts that have shaped his business and life. While strategy matters, Dan reminds us that success is “80% psychology,” then rapid-fires the beliefs and behaviours that move you from stuck to surging: you attract what you are (not what you want), action beats anxiety, thank your competitors, rewrite the story you’re telling yourself, and shorten the gap between idea and execution. He tackles hard choices, why you’re in the transformation business (not the information business), acting without permission, taking responsibility (not blame...
2025-10-1618 min
Profit Made SimpleBecoming the CEO: Sales, Scaling & Freedom with Shane Da CostaWhat does it really take to move from busy PT to visionary CEO?
In this episode of Profit Made Simple, Coach Dan Henderson sits down with entrepreneur and sales powerhouse Shane Da Costa to unpack how rejecting “good” is the only path to “great”. From early days at City Gym and Fitness First to launching Heart Smart and scaling it to eight figures during COVID, Shane shares how identity shifts, imperfect action, and a service-first approach to solving real problems unlocked momentum.
You’ll hear the simple framework he uses in any industry - attraction, conversion...
2025-10-091h 00
Profit Made SimpleScaling Community and Profit: From One Gym to Five with Connor PattersonHow do you turn a local gym into a movement? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Connor Patterson, co-founder of Code Five, to unpack the journey from a single 100m² studio to five thriving locations across Sydney’s Northern Beaches. Connor shares the deeply personal origin of Code Five, the power of authentic community, and the hard lessons learned around partnerships, cash flow, and knowing when to pivot. From navigating shareholder agreements, roles and KPIs, to keeping members engaged through events and quarterly challenges, Connor reveals the operating system behind sustainable growth. You...
2025-10-0251 min
Profit Made SimpleThe 5 Laws of Leadership Every Fitness Owner Must MasterWhy does business growth so often stall just when you’re working the hardest? In this solo episode of Profit Made Simple, Coach Dan Henderson lays out five leadership principles he’s teaching around Australia on his current roadshow—practical, no-fluff tools to lift your leadership ceiling and unlock momentum. From embracing hard conversations to prioritising the right work and deliberately engineering “Big Moe”, Dan shares the exact habits, meetings, and mindset shifts that turn busy owners into effective leaders. If you’ve ever felt capped by team issues, conflict avoidance, or calendar chaos, this episode will help you reconnect to...
2025-09-2328 min
Profit Made SimpleHow Mitch Phillips Scaled Real Fitness Training to 7 FiguresWhat does it take to build a seven-figure gym with world-class retention and margins—without losing your soul? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Mitch Phillips, co-founder of Real Fitness Training (RFT), to unpack a decade of lessons turning a 100 m² start-up corner into a premium semi-private powerhouse. Mitch shares how tragedy, Covid, and fatherhood reshaped his leadership; why RFT treats exercise as just 4% of the result; and how their tech-enabled coaching and accountability model drives 22-month average client tenure and $11k+ lifetime value. You’ll hear exactly how RFT runs 45-minute, 10:1 small...
2025-09-1643 min
Profit Made SimpleWhat if halving your member count doubled your profit?What if halving your member count doubled your profit? In this solo episode of Profit Made Simple, Coach Dan Henderson breaks down how to reposition your offer, marketing, sales, and delivery to win “the 9%” - the affluent clients who drive 45% of category spending. Dan shares the story of Rob Young’s Fremantle facility shifting from a high-volume, low-price model to a premium, high-touch service with fewer members and far greater margins. You’ll learn how to dismantle limiting money beliefs, build a concierge-level offer, craft education-led marketing, sell with authority (not pressure), and deliver an experience that prioritises speed, results...
2025-09-0223 min
Profit Made SimpleBuying Back Time: How to Hire and Manage a World-Class Virtual AssistantAre you spending hours every week bogged down in admin tasks instead of growing your business? In this solo episode of Profit Made Simple, Coach Dan Henderson reveals the game-changing secret that every fitness business owner needs: a virtual assistant. Dan shares how hiring offshore talent transformed his business, allowing him to step out of the weeds and focus on high-value activities like sales, marketing, and leadership.
From understanding what VAs can do, to where to find them, how to onboard, manage, and avoid costly mistakes, Dan gives you the complete roadmap to building...
2025-08-2636 min
Profit Made SimpleTrends Shaping the Fitness Industry in 2025What will the most successful gyms and studios be doing differently in the next few years? In this solo episode of Profit Made Simple, Coach Dan Henderson reveals his “Future Five” – the five biggest shifts transforming the fitness industry right now. From personalisation and performance-driven training to AI-powered efficiency, Dan explains exactly how to stay ahead of the curve and thrive in a changing market. Hear why retention is replacing acquisition as the key growth driver, how to build deeper trust with your audience, and why embracing wellness, recovery, and premium service models will be essential to long-term profitability. Packed...
2025-08-1936 min
Profit Made SimpleFixing Your Fitness Marketing Funnel with Bec AndersonMost fitness business owners are missing one crucial ingredient in their marketing: a full-funnel strategy. In this episode of Profit Made Simple, Coach Dan Henderson is joined once again by digital marketing expert Bec Anderson, who breaks down exactly how to structure your ads for success in 2025. Together, they unpack why bottom-of-funnel-only tactics are failing in today's saturated and sceptical market—and what to do instead. From brand awareness campaigns to lead magnets and trust-building testimonials, Bec shares practical insights on building a funnel that not only attracts leads but nurtures them into high-quality clients. If you're still running th...
2025-08-1218 min
Profit Made SimpleMastering Meta Ads in 2025 with Bec AndersonAre your ad campaigns stuck in 2023? In this episode of Profit Made Simple, Dan Henderson is joined by media buyer and fitness marketing expert Bec Anderson to break down the biggest Meta Ads changes every fitness business owner needs to know in 2025. With over 17 years in the fitness industry and 8 years in the digital ads space, Bec unpacks how Meta's push towards AI, Advantage+ campaigns, and video-first creative is transforming the way we attract leads online.
From autofill pitfalls to OTP-protected lead forms, Bec explains why quality leads now matter more than ever—and ho...
2025-08-0523 min
Profit Made SimpleFrom $500 to Fitness Empire: Matt Gorman’s JourneyHow do you turn $500 and a second-hand bootcamp kit into a thriving fitness facility with a powerful community and world-class team? In this inspiring episode of Profit Made Simple, Coach Dan Henderson sits down with Matt Gorman, founder of My Good Feeling, to unpack his remarkable business journey. From humble beginnings running sessions out of his Mitsubishi Lancer to building a purpose-built studio with Reformer Pilates, Matt shares the wins, mistakes, and pivotal moments that shaped his growth.
Together, Dan and Matt explore the sacrifices and leadership evolution required to step away from burnout...
2025-07-2947 min
Profit Made SimpleBuilding a Purpose-Driven Fitness Brand with Van MarinosWhat if your gym did more than just help people get fit—what if it changed lives and built lasting community? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Van Marinos, founder of Community Moves, to unpack how he turned a single gym into a thriving multi-location business by focusing on connection, inclusiveness and purpose. Van shares how his personal values inspired his business mission, and why catering to older adults became a powerful niche. From launching lean, testing ideas before going all in, to embracing leadership and stepping out of the operator role, Va...
2025-07-2243 min
Profit Made Simple8 Mentors Who Changed My Life and BusinessWho are the key people who shaped the success of one of Australia's top fitness entrepreneurs? In this episode of Profit Made Simple, Dan Henderson switches seats and becomes the guest as long-time friend Kevin Fraser dives deep into the eight mentors who left an indelible mark on Dan’s life and business journey. From sales lessons in the corporate world to building million-dollar companies with purpose, Dan shares the exact principles, philosophies and turning points he’s taken from each mentor.
You’ll hear why joy is non-negotiable in your work, how to build...
2025-07-1624 min
Profit Made SimpleMastering Objection Handling Without Being Pushy with Kevin FrazierWhy do so many coaches freeze up when faced with a sales objection? In this episode of Profit Made Simple, Dan Henderson is joined once again by the sales expert himself, Kevin Frazier, to break down the art of objection handling—without sounding pushy or desperate. Together, they unpack the psychology behind objections like “I need to think about it,” “I don’t have time,” and “I need to talk to my partner,” showing how these are often just signals of deeper concerns. You’ll learn how to lead sales conversations with empathy, curiosity, and clarity, guiding prospects to self-discover why...
2025-07-0817 min
Profit Made SimpleGym Onboarding: What You’re Not Doing (But Should)In this powerful episode of Profit Made Simple with Dan Henderson, gym owners and fitness managers will discover the secret to skyrocketing member retention, customer loyalty, and business growth: a rock-solid onboarding process. Most fitness businesses obsess over lead generation and sales, but Dan highlights how 82% of customers are far more likely to stick with a gym that delivers an exceptional onboarding experience - reducing churn by up to 67%. He breaks down real-world examples, contrasting poor onboarding with highly effective, personalised approaches that create early wins and lasting motivation. Dan emphasises the importance of personal touches, clear communication, and...
2025-07-0520 min
Profit Made SimpleHow Sales has Changed in 2025 and What you MUST do DifferentlySales isn’t what it used to be—and if you’re still using tactics from even 12 months ago, you’re already behind. In this hard-hitting episode of Profit Made Simple, Coach Dan Henderson is joined by sales expert Kevin Frazier to unpack how the landscape of sales has transformed in 2025 and, more importantly, what you must do differently to stay ahead.
Together, they break down the four non-negotiables reshaping the way we sell: speed to lead, personalisation, conversational sales, and leveraging cutting-edge technology. From Tesla’s lightning-fast lead response to AI-powered chatbots booking sales call...
2025-07-0125 min
Profit Made SimpleFrom Painter to Powerhouse: Ben Ilacqua on Building Shadow Fitness ClubWhat does it take to go from painting houses to painting the vision of a thriving fitness empire? In this episode of Profit Made Simple, Coach Dan Henderson is joined by Ben Ilacqua, founder of Shadow Fitness Club, to unpack a story of transformation - both personal and professional. Ben opens up about his journey from the trades into fitness, building a world-class facility from scratch while navigating business, fatherhood, and self-development.
From starting in a tiny 100m² space to purchasing his dream building and leading a high-performing team, Ben shares the lessons, mistakes a...
2025-06-2544 min
Profit Made SimpleTransforming Your Money Mindset with Gavin McHaleWhy does success sometimes feel like a double-edged sword? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Gavin McHale, a personal development coach to explore the hidden barriers that hold us back from truly stepping into success. From a promising hockey career to mindset coaching, Gavin reveals how awareness and curiosity are vital tools to break free from self-sabotage and limiting beliefs. Together, Dan and Gavin navigate the tangled relationship between money, identity, and personal stories, showing why shifting your mindset is crucial to moving from just working hard to leading with purpose. Listen...
2025-06-1036 min
Profit Made SimpleHow to Stand Out in a Skeptical Marketplace: Trust-Building Strategies for GymsIn this episode, host Dan Henderson explores the pressing issue of a "trust recession" in the fitness and coaching industries, highlighting how inflated promises and gimmicky offers have left consumers skeptical and hesitant to engage. He explains that even the best gym operators are struggling in a marketplace crowded with overhyped claims, making it more important than ever to focus on authentic, value-driven relationships. Dan shares actionable strategies for gym owners and managers to stand out by consistently delivering genuine value, investing in quality content, and prioritizing face-to-face interactions to rebuild trust. If you want your business to thrive...
2025-06-0316 min
Profit Made SimpleBlood Feud: Martin Rooney on Purpose, Legacy, and Choosing What MattersAre you ready to be inspired and challenged to lead with greater purpose? In this inspiring episode, Martin Rooney, renowned coach, author, and industry innovator, opens up about his transformative journey from the gym floor to the world of fiction with his new novel, Blood Feud. Driven by his friend Todd’s courageous battle with cancer and the enduring legacy of his pioneering mother, Martin shares how personal pain can fuel professional passion and positive change. He discusses the power of mentorship, the necessity of evolving as a leader, and the urgent need to rethink how we educate and in...
2025-05-2744 min
Profit Made SimpleHow Gym Owners Can Break Growth Plateaus and Boost Revenue with the 90 Day Sprint FrameworkIn this episode of Profit Made Simple, fitness business coach Dan Henderson shares his proven 90 day sprint framework designed to help gym owners and managers overcome growth plateaus and build momentum quickly. Learn why focusing on 90 day business plans leads to better results than annual goals and get actionable strategies for setting effective fitness business goals, improving gym marketing, boosting client retention, and strengthening your team. Dan provides clear, step by step guidance on project management and leveraging staff to increase gym revenue and membership numbers. If you are looking for expert advice on gym business growth, fitness studio...
2025-05-2013 min
Profit Made SimpleFrom Grind to Sustainable Success: The Dark Side of Discipline with Daniel WoodrumWhat if the discipline you're chasing is actually pulling you further away from what you really want? We’re constantly told that more effort, more grind, more structure is the answer. But what if the problem isn’t how hard you're working - but what you're working toward? In this brutally honest episode, host Dan Henderson and Daniel Woodrum tear into the shiny surface of modern-day discipline to expose what happens when we build our lives around borrowed standards. Listen now and learn how to stop forcing what doesn’t fit - and start building a system that actually serves...
2025-05-1334 min
Profit Made Simple10 Costly Mistakes Killing Fitness Businesses (And How to Fix Them for More Clients, Profit & Growth)Are hidden mistakes silently draining your fitness business’s profits, client base, and freedom? In this episode, Dan Henderson uncovers the ten most damaging errors that Australian gym and studio owners make. These mistakes can cripple your income, limit your impact, and keep you working harder for less. Discover why broken pricing strategies, weak offers, and poor lead follow-up are costing you new members, and learn proven tactics to fix them fast. In this episode, Dan shares actionable insights on building multiple income streams, tracking the right business metrics, and implementing powerful retention strategies that keep clients coming back. Yo...
2025-05-0619 min
Profit Made SimpleHow to Overcome Your Selling Anxiety with Joe MarcouxWhat if the key to sales success isn't a slick pitch or clever strategy, but a genuine connection with the person on the other side of the conversation? In this episode, Coach Dan Henderson interviews Joe Marcoux, a seasoned sales expert, who shares his profound insights on what really drives sales: understanding your client’s emotions, building real rapport, and being prepared to guide the conversation with authenticity. Joe talks about the power of presenting multiple options that empower the client to choose, and why sales isn’t about pushing a product, but about guiding someone to the right deci...
2025-04-2946 min
Profit Made SimpleThe Honest Truth About Running a Fitness Business: Candid Lessons from 17 Years in Fitness BusinessIn this candid solo episode of Profit Made Simple, Dan Henderson pulls back the curtain on his entrepreneurial journey, sharing the real stories behind the businesses that shaped him—from his humble beginnings with a tiny personal training studio to building industry-leading education platforms. Dan reveals not just his wins, but also the costly mistakes, burnout, and hard lessons that every gym owner and fitness entrepreneur can learn from, including the importance of shifting from coach to business operator, mastering compliance and systems, and building a resilient community. He discusses how he scaled his businesses, navigated regulatory pitfalls, and ul...
2025-04-2223 min
Profit Made SimpleThe Dark Side of Discipline with Craig Ballantyne: Why Working Hard Doesn’t Always WorkWhy do we obsess over being disciplined—only to find ourselves stuck, burned out, or chasing the wrong goals? In this eye-opening conversation, Craig Ballantyne returns to discuss his new book, The Dark Side of Discipline. He breaks down the real reason so many people feel like they’re giving their all and still getting nowhere. Discipline isn’t the golden ticket we’ve been sold. Sometimes it keeps us locked in comfort zones, polishing what's already good while ignoring what truly matters. Through real stories, bold insights, and practical tools like the reverse alarm and daily reviews, Craig lays out...
2025-04-1547 min
Profit Made SimpleThe 3 Reasons Your Fitness Business Isn’t Growing (And How to Fix It Today)Why do some gyms and fitness entrepreneurs stay stuck while others thrive, even when they put in the same amount of effort? In this solo episode of Profit Made Simple, host Dan Henderson breaks down three key reasons your business might not be growing: outdated business models, limiting beliefs, and misplaced focus. He explains how confirmation bias can lead entrepreneurs to cling to ineffective strategies, reinforcing their limiting beliefs and preventing them from exploring innovative approaches. By holding onto old methods and ignoring contradictory evidence, business owners may fail to identify the real bottlenecks slowing them down. If you’re...
2025-04-0821 min
Profit Made SimpleThe High Performance Father Movement with Alex RanieriHow do you navigate major shifts in identity and purpose? In this conversation, Dan Henderson interviews Alex Ranieri, exploring his journey from professional athlete to gym owner and ultimately leading the High Performance Father movement. Alex shares the challenges of running a fitness business, the lessons learned through personal adversity, and the evolution of his mission to help men balance family, self, and service. Dan also reflects on the realities of building a strong business foundation, the importance of systems and accountability, and the power of time in personal development. Listen now and gain insights into resilience, leadership, and...
2025-04-0151 min
Profit Made SimpleThe Secret to Long-Lasting Clients: Boosting Retention in Your Fitness BusinessHow much time and money do you waste chasing new clients, only to see them disappear within a few months? In the fitness business, retention isn't just a buzzword—it's the foundation of sustainable success. In fact, it's nine times more cost-effective to keep a client than it is to find a new one. But are you doing enough to make your clients stick around? In this solo episode by Dan Henderson, he walks you through the crucial strategies to make sure your members keep coming back. Listen now and discover how to create a fitness business with long-lasting cl...
2025-03-2522 min
Profit Made SimpleFrom Failure to Fitness Business Success: Charlie Johnson's JourneyIn this conversation, Charlie Johnson shares his journey from being a failed personal trainer to becoming a successful online coach and entrepreneur. He discusses the importance of understanding marketing, managing risks, and the value of hiring the right team. Charlie emphasises the significance of simplicity in business strategies and the impact of the environment on success. He also highlights the importance of focusing on what truly matters and aligning one's passion with their business goals. In this conversation, the speakers discuss the importance of environmental exposure for personal and professional growth, the strategies for scaling online coaching businesses, and...
2025-03-1839 min
Profit Made Simple7 Key Rules to Follow to Create a Million-Dollar Fitness Business This YearAre you a gym owner, fitness entrepreneur, or wellness studio operator dreaming of scaling your business to seven figures? In this power-packed episode, Dan Henderson reveals the seven key strategies that top-performing fitness businesses are using right now to achieve phenomenal growth. Learn how to stand out in a saturated market, attract high-value clients, and create a business that thrives, not just survives. If you're ready to take your fitness business to the next level and build a profitable and sustainable enterprise, this episode is a must-listen!Key Takeaways:- Irresistible High-Ticket Offers: Discover...
2025-03-1123 min
Profit Made SimpleBuilding a Sustainable Fitness Empire: Ben Lucas' People-First Approach to SuccessIn this enlightening episode, host Dan Henderson interviews Ben Lucas, founder of Flow Athletic, a prestigious boutique fitness facility. Ben shares his journey from fringe professional rugby player to successful fitness entrepreneur, challenging traditional business growth models. Instead of rapid expansion or franchising Flow Athletic, Ben focused on building a thriving, sustainable business centered around a single location. His approach emphasizes continuous learning, innovation, and prioritizing people—both clients and team members. Ben's story demonstrates that success in the fitness industry isn't just about size, but about creating a positive impact, fostering a strong community, and maintaining a values-driven bu...
2025-03-0435 min
Profit Made Simple4 Unexpected Ways to Leverage Your Fitness BusinessAre you working hard in your fitness business but not seeing the results you want? Long hours, inconsistent income, and never-ending admin can make it feel like you’re running on a treadmill that never stops. The truth is, success isn’t about doing more—it’s about working smarter. In this episode, host Dan Henderson shares four powerful ways to create leverage, helping you scale without burning out. From pricing strategies and team expansion to personal branding and automation, these steps will give you more time, more income, and more impact. Listen now and take control of your business...
2025-02-2520 min
Profit Made SimpleHow to Prevent Burnout for Fitness Leaders with Kathy OzakovicHave you ever felt like no matter how much you achieve, it’s never enough? In this episode, Kathy Ozakovic, dietitian, wellness coach, and founder of NuFit Wellness, shares how burnout isn’t just exhaustion—it’s a complete shutdown of your body and mind, making even simple tasks feel impossible. The constant pressure to do more, fix more, and be more can push high achievers and athletes into an endless cycle of stress and self-doubt. But what if the real solution isn’t another self-improvement course but learning to trust yourself again? Listen now and take back control, reenergize...
2025-02-1839 min
Profit Made SimpleChatGPT for Fitness Businesses: 10 Strategies to Make AI Generated Content Work for Your BusinessStruggling to make ChatGPT or similar AI-generated content sound likeyou? It’s easy to throw in a prompt and get a response, but generic AI-generated content won’t set you apart. The real power comes from fine-tuning ChatGPT to match your voice, create high-quality content, and save you hours of work. In this episode, host Dan Henderson shares 10 game-changing strategies to get the most out of ChatGPT. From refining prompts to structuring content for maximum impact, these tips will help you turn AI into a powerful business tool. Listen now and learn how to make ChatGPT work for you, not...
2025-02-1116 min
Profit Made SimpleKim Barrett: Scaling Your Fitness Business with Relationship Building and Strategic Digital MarketingAre you ready to make 2025 the year your business thrives? After years of economic challenges, many fitness industry businesses are still in survival mode, but the key to growth lies in preparation and strategic action. In this episode, host Dan Henderson sits down with Kim Barrett, the owner of one of Australia’s leading digital marketing agencies with a focus on Facebook and Meta. Having worked with high-profile clients like Gary Vaynerchuck and ET The Hip Hop Preacher, Barrett is a wealth of knowledge in the digital marketing space. In this episode, he shares practical advice on networking, building re...
2025-02-0438 min
Profit Made SimpleGym Business Secrets: How to Build a Profitable Fitness Facility with Dan HendersonThe tables have turned! In this episode, its host Dan Henderon’s turn to be in the hot seat. Featured as the guest on The Connect Podcast with Ben Ilacqua, Ron Pratap and Pat Zarzour, this jam-packed episode will give you insights into Dan’s upbringing, values and experience as a renowned gym business coach. If you’re a fitness entrepreneur or leader, you’ll get to know Dan even better and learn valuable insights on entrepreneurship, business growth, and overcoming challenges in the fitness industry. You’ll learn how Dan bootstrapped his first gym, scaled it to a 600K revenue...
2025-01-281h 14
Profit Made SimpleSean Bell's Record-Breaking Run Around Australia: A Story of Resilience, Adversity and Setting Goals with PurposeWhat does it take to run around an entire country? For Sean Bell, it required more than just physical endurance—it demanded immense mental strength, relentless discipline, and an unyielding commitment to his vision. In 2024, Sean shattered records, inspired thousands, and raised over $150,000 for charity. But this journey wasn’t without its sacrifices. From battling long-term injuries to learning the cost of pursuing ambitious goals, Sean’s story is a raw testament to resilience and determination. Listen now and discover how Sean’s experiences can fuel your own journey toward success.
Our favourite quotable moments...
2025-01-2129 min
Profit Made Simple2025 Global Trends Reshaping Fitness Facilities: Annual Report by Dan HendersonAre you prepared for the biggest changes the fitness industry will face in 2025? From hybrid services becoming non-negotiable to a growing focus on lifestyle coaching, these shifts will redefine how fitness professionals operate. In this podcast episode, host Dan Henderson shares 12 predictions (six macro trends and six micro trends) that will shake up the future of fitness. From embracing hybrid models, reimagining gym spaces, to stepping up your game as a lifestyle coach, these insights are designed to help you stay ahead of the competition. Listen now and discover how to future-proof your fitness business and dominate the year...
2025-01-1422 min
Profit Made SimpleMarketing, Branding and Niche Identification for Fitness Businesses with Hailey RoweIn this game-changing episode of Profit Made Simple, Hailey Rowe delivers a masterclass for fitness entrepreneurs struggling to transform their passion into a profitable business. She reveals the critical missing link that prevents passionate wellness professionals from scaling their ventures: strategic marketing and precise brand positioning. Rowe dismantles the myth of "waiting to be ready" and shares her own entrepreneurial journey, offering actionable insights on identifying your niche, understanding client pain points, and crafting messaging that stops potential clients mid-scroll. For fitness business owners feeling stuck between incredible expertise and financial uncertainty, this episode is a roadmap to breaking...
2025-01-0736 min
Profit Made Simple15 Life-Changing Lessons from 2024: Setting You Up for a Successful 2025If you're a fitness business owner or manager looking to elevate your business and personal growth, this special episode of Profit Made Simple is a must-listen. Hosted by Dan Henderson, this episode compiles the 15 most impactful lessons from over 20 renowned thought leaders, entrepreneurs, and business minds who have shared their wisdom on the podcast in 2024. From Craig Ballantyne’s advice on structuring your day to win, to Bedros Keuilian's emphasis on overcoming the victim mentality and taking personal accountability, each lesson is designed to inspire and guide you towards success. You'll also learn from experts like Jen Collins on bu...
2024-12-3116 min
Profit Made SimpleTurning Setbacks into Confidence and Success with Benjamin DonhardtHave you ever faced a challenge or failure that made you question your ability to succeed? In this episode, we’re joined by Benjamin Donhardt (aka Benji), Co-Founder & CEO of Supafitgrow, a leading fitness and wellness digital marketing company that’s reshaping the industry. Benji opens up about the obstacles he’s overcome, from early setbacks to the tough decisions that have shaped his career. He shares the resilience and mindset needed to push through these hurdles and keep striving for success. Learn how staying authentic and focused on your goals can help you navigate even the toughest moments. If you...
2024-12-2437 min
Profit Made Simple7 Simple Tips to Grow a Successful Fitness Business in 2025Are you ready to make 2025 the breakthrough year for your fitness business? The competition is fierce, but with the right strategies, you can captivate your audience, streamline your planning, and transform your business into a thriving success. In this solo episode with Dan Henderson, he shares a powerful framework to help you align your goals, prioritise effectively, and focus on the actions that truly matter. From mapping out key milestones to creating space for personal growth, these seven tips will set you up for unparalleled success. Listen now and discover how to grow a fitness business that stands out...
2024-12-1715 min
Profit Made SimpleJourney from the Church to Entrepreneurial Success with Dan BoltonIn this captivating episode recorded in the city of Dubai, Dan Henderson sits down with Dan Bolton, a renowned coach and thought leader. Dan shares his extraordinary journey from a chaotic upbringing in New Zealand to becoming a successful entrepreneurial coach. He recounts his early days as a sex education presenter, his nearly decade-long stint as a youth pastor, and his intuitive decision to leave the church in 2018 to venture into entrepreneurship. Inspired by figures like Sam Ovens and Tai Lopez, Dan built a digital agency and eventually transitioned to coaching, scaling his business to a $347,000 cash month in...
2024-12-101h 20
Profit Made SimpleHow to Reclaim Your Focus and Boost Your Productivity by 20%How often do you find yourself overwhelmed by a never-ending list of tasks, unsure of where to begin? Or maybe you're constantly jumping between projects without ever finishing anything? This is the struggle of many health and fitness entrepreneurs, business owners, and professionals getting stuck in the chaos and losing focus. But what if you could take control of your time and boost your productivity by 20% or more? These five simple productivity frameworks can help you get more done in less time, with less stress. Listen now and discover how to apply these powerful strategies to your own routine...
2024-12-0318 min
Profit Made SimpleCreate a Winning Sales Strategy with the Reverse Selling Method with Petar LackovicAre you struggling to close sales or find the perfect way to connect with your customers? What if there was a method that flipped the sales process on its head and made the customer want to buy from you instead? In this episode of Profit Made Simple, we’re joined by Petar Lackovic, a sales expert who shares his powerful "reverse selling" method. Petar breaks down how to uncover your customer's true buying motivators, create a compelling solution tailored to their needs, and walk them through the process without the pressure. Listen now and discover how to master the ar...
2024-11-2649 min
Profit Made SimpleFestive Holiday Season Planning to Keep Your Fitness Business ThrivingIs your business ready to make the most of the festive rush? While many owners ease into holiday mode, there’s a major opportunity to keep your business thriving by staying active when others step back. In this solo episode, Coach Dan Henderson shares essential strategies to capture attention, engage clients, and build strong revenue through carefully timed offers and client-focused programmes. From unique holiday promotions to avoiding common advertising traps, Dan offers a roadmap to boost your end-of-year performance and keep clients excited for what’s next. Listen now and learn how to transform this festive season into a pe...
2024-11-1916 min
Profit Made SimpleRise to Greatness: Lessons from Rob Theo on Overcoming Challenges and Inspiring ChangeEver wondered what it really takes to lead with impact, especially when the odds are stacked against you? In today’s episode, we’re joined by Robert Theo, speaker and co-founder of Rise to Greatness, who transformed his life from hardship to leadership, turning resilience into his greatest strength. For Rob, overcoming dark times and building resilience wasn’t just a matter of survival; it became the foundation of his mission to inspire and uplift others. Through setbacks, triumphs, and unwavering support from his wife, Rob carved his path, proving that true greatness emerges when we step beyond our comfor...
2024-11-1244 min
Profit Made SimpleMastering Leadership with 15 Key Attributes to Transform Your Business and Life: Leadership skills, Fitness business success, Effective managementHave you ever wondered what truly distinguishes successful leaders from the rest? It goes beyond mere management; it’s about crafting a shared vision, nurturing trust, and making decisive choices even when the stakes are high. In this episode, Coach Dan Henderson explores how strong leadership serves as the foundation of any flourishing business, while weaknesses in leadership can ripple through your entire organization. When leadership thrives, so does the team, resulting in extraordinary achievements and a lasting impact on both business and community. Listen now and discover how these 15 leadership attributes can transform your leadership approach, business, and li...
2024-11-0519 min
Profit Made SimpleHow Fitness Businesses Can Survive the Decline of Organic Reach with Chris Lynton: Paid Advertising vs Organic Marketing, Digital Marketing, Gym BusinessDid you know that organic reach on social media platforms has plummeted to as low as 2%? For fitness businesses, relying on traditional organic strategies is becoming increasingly challenging. As algorithms evolve, the focus has shifted towards paid advertising, leaving many fitness entrepreneurs struggling to gain visibility. However, this transition offers a new opportunity to adapt and thrive. In this episode, we welcome Chris Lynton of TribeFit, who shares invaluable insights on how to navigate these changes effectively. By embracing paid advertising and refining your approach, you can not only survive but also flourish in this dynamic landscape. Listen now...
2024-10-2940 min
Profit Made SimpleSupercharge Your Lead Generation with Effective Marketing Funnel Strategies: Fitness business profit, nurturing leads in the fitness industryStruggling to generate enough warm leads for your business? Many entrepreneurs share the same challenge: they want more leads, but they also need those leads to turn into real customers. Here's the thing—it's not just about increasing the number of leads; it’s about attracting the right ones, building trust, and guiding them through each stage of the marketing funnel. In this solo episode, host Dan Henderson shares his top techniques for proper nurturing, and the mistakes that make people lose valuable prospects, missing out on big opportunities for growth. Listen now to learn actionable strategies that will boos...
2024-10-2216 min
Profit Made SimpleStrategies to Scale Your Fitness Business, Delegate and Exit Successfully with Jen Collins: Business exit strategy, Scale business growth, Gym business planAre you a fitness business owner overwhelmed by the constant demands of your role? Are you finding it difficult to delegate tasks and empower your team? In this episode, host Dan Henderson sits down with Jen Collins, a seasoned fitness entrepreneur and senior coach at Fitness Profit, to discuss the importance of effective delegation and creating a sustainable exit strategy. Jen shares her personal journey, revealing how she overcame the fear of letting go and transformed her business by delegating effectively and building a scalable operation. She emphasizes the importance of setting clear standards, having open conversations, and investing...
2024-10-1529 min
Profit Made SimpleHow to Shift from Coach to CEO for Business Success: Identity Shift, Mindset Growth, Leadership StrategiesAre you feeling overwhelmed as a coach, struggling to balance client demands with your aspirations for growth? Many coaches find themselves trapped in a cycle of endless hours and little return, often feeling that their identity is tied solely to their role. In this podcast episode, host Dan Henderson shares valuable insights on transitioning from a coach to a CEO, emphasising the essential shifts in mindset, identity, and operations required for this transformation. By embracing this journey, you can achieve new levels of business success, greater freedom, and enhanced impact. Listen now and discover how to redefine your identity...
2024-10-0816 min
Profit Made SimpleOvercoming Personal Tragedy and Building a Fitness Empire with Jye Lee: Fitness Entrepreneur, Personal Development, Inspirational StoriesHow do you rebuild your life after facing unimaginable loss? In this episode, we welcome Jye Lee, a successful fitness entrepreneur, fat loss coach, personal trainer and clothing brand owner, who has experienced more hardship in a few years than many face in a lifetime. Following the sudden deaths of his father and two uncles, Jye found himself at rock bottom, struggling with grief and substance abuse. However, he transformed his life through discipline, intense Muay Thai training, and a relentless pursuit of self-improvement. He also shares his experiences with building multiple businesses, including Zero Gym, an online training...
2024-10-0132 min
Profit Made SimpleHow to Get Better at Sales for your Fitness Business, Sales training, Fitness business growth, Fitness salesDid you know that 80% of sales are made after the 6th contact? Yet, most salespeople give up after only 1, 2 or 3 attempts. In today's competitive landscape, simply reaching out to prospects is not enough. You need the right sales technique strategies to improve sales, close deals and retain clients. In this solo episode of Profit Made Simple, join host Dan Henderson, who runs a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. From personalisation to mastering follow-ups and handling objections, these 10 proven techniques and sales tips will transform how you approach sales. Listen now and...
2024-09-2414 min
Profit Made SimpleBuilding a Thriving Fitness Community with Better Member Retention and Gym Culture with Kosta Drakoulakos, Member Loyalty, Staff Retention, 747 FitnessWhat does it truly take to build a fitness community that thrives? It’s more than just state-of-the-art equipment or innovative workout routines; it’s about creating an environment where every member feels valued and connected. In this episode, we sit down with Kosta Drakoulakos, high performance coach and founder of 747 Fitness with over a decade of experience. Kosta shares his journey and insights on cultivating a vibrant gym culture, fostering deep connections, and maintaining member loyalty. Discover how to transform your fitness business into a community hub where people are eager to return. Listen now and discover actionable stra...
2024-09-1726 min
Profit Made SimpleHigh-Income Skills You Can't Afford to Ignore: Business Growth, Content Creation Tips, Leadership DevelopmentWhat if mastering just five crucial skills could open the door to new levels of success? In this solo episode, your host Dan Henderson, a successful entrepreneur who has set up, operated, and sold multiple companies over the last 15 years, shares the five high-income skills that can take your business to the next level. Many entrepreneurs hit a ceiling because they lack the right skills to drive growth. These skills—ranging from content creation to effective leadership—are the building blocks for increasing your income, impact, and freedom. Listen now and discover how refining these essential skills can transform your...
2024-09-1015 min
Profit Made SimpleAdapting Your Fitness Business to Survive and Thrive with Amanda ‘Bracksy’ Bracks: Marketing strategies, local marketing and community outreach, retention strategies for fitness membersThe fitness industry is undergoing a major transformation. From the rise of boutique studios to the decline of traditional gyms, it's a landscape that's rapidly evolving. In this episode, host Dan Henderson and guest Amanda ‘Bracksy’ Bracks explore the key changes shaping the industry and provide actionable strategies for fitness businesses to stay relevant and competitive. Discover how to enhance customer service, leverage offline and traditional marketing in the digital marketing age, and implement effective sales techniques to thrive in today's dynamic market. Join us as we explore the challenges and opportunities facing fitness businesses.
Ou...
2024-09-0336 min
Profit Made SimpleDelegate with Confidence to Reclaim Your Time: Delegation, Micromanagement, Fitness Business LeadershipIs your business growth being held back by the tasks you refuse to delegate? In this episode, hosted by Dan Henderson, a 7-figure fitness entrepreneur, we explore how many business owners find themselves trapped in a cycle of doing everything themselves, convinced that no one else can meet their standards. This mindset not only limits your potential but also stifles your team's development. Effective delegation isn't about relinquishing control—it's about empowering others to contribute to your vision. By refining your delegation skills, you can reclaim your time, reduce stress, and focus on the areas where you truly excel. Li...
2024-08-2717 min
Profit Made SimpleCraig Ballantyne: Master the Art of Networking to Build Relationships and Grow Your Fitness Business: Networking 101, Networking skills, Fitness business ideasEver wondered why some people seem to effortlessly expand their professional circles while others struggle to make meaningful connections? Building a powerful network isn't just about collecting business cards; it's about forging genuine relationships that drive success. In this episode, Craig Ballantyne, business mentor, owner of Early To Rise, and author of The Perfect Week Formula, shares his insights on transforming your approach to networking. He explains how to cultivate authentic connections, leverage your network for business growth, and overcome common barriers to building lasting relationships. Join Craig and discover actionable strategies to enhance your networking skills and propel...
2024-08-2138 min
Profit Made SimpleHow to Build a 7-Figure Health and Fitness Empire: Million Dollar Business, Successful Entrepreneurs, Fitness Business TipsWhat distinguishes successful health and fitness entrepreneurs who build seven-figure businesses from those who struggle to get by? Many dream of achieving substantial business growth, but only a few manage to hit the seven-figure mark. In today's episode of Profit Made Simple, host Dan Henderson, a successful business entrepreneur who has experienced building seven-figure plus businesses, reveals eleven essential secrets that have helped transform numerous ventures into thriving, multi-million dollar businesses. From enhancing leadership skills to cultivating a winning mindset, these lessons offer invaluable insights for any aspiring entrepreneur. Listen now and learn how to apply these strategies to...
2024-08-1314 min
Profit Made SimpleBedros Keuilian: How to Stop Trading Time for Money and Other Life Lessons. Fitness Entrepreneur, Fit Body Boot Camp, Business AdviceIn this inspiring episode, host Dan Henderson chats with Bedros Keuilian, a successful entrepreneur, podcaster, and founder of Fit Body Boot Camp. From humble beginnings as an immigrant to building a multi-million dollar business, Bedros shares his incredible journey. He openly discusses the challenges he's faced and how he overcame them. Bedros emphasises the importance of self-awareness, learning from setbacks, and building strong relationships. He also talks about shifting from trading time for money to creating passive income streams. Tune in for practical business advice for the beginners and the “pros”, on turning obstacles into opportunities and building a fulf...
2024-08-061h 07
Profit Made Simple10 Top-Rated Books Every Fitness Entrepreneur Should ReadFeeling overwhelmed by the countless business books out there? Host Dan Henderson has curated a list of the top 10 books that have significantly impacted his entrepreneurial journey. From personal development to financial strategies, these carefully selected titles offer actionable advice for anyone looking to level up their business game. Discover the books that have shaped some of the world’s most successful fitness entrepreneurs and get ready to transform your career.
Our favourite quotable moments:
"The most successful people in the world are just a collection of the most successful habits.” - Dan H...
2024-07-3012 min
Profit Made SimpleHigh-Performance Strategies to Build Unshakeable Confidence (with Andy Williams, Ex-Special Forces)Struggling to overcome fear and crush your fitness business goals? This episode is your action plan to transform your fear into a stronger, more successful business. Host Dan Henderson chats with Andy Williams, a High-Performance Coach and former Special Forces Army Veteran. Learn how to set clear goals you can track, build systems to streamline your business, and develop a rockstar mindset to conquer fear. Andy will also share the secrets of authentic leadership to inspire your team and build a thriving fitness empire. Stop letting fear be your roadblock – tune in and get the tools you need to bu...
2024-07-2345 min
Profit Made SimpleTop 10 Financial Pitfalls Sabotaging Your Fitness BusinessRunning a fitness business is rewarding, but financial mistakes can drain your profits and leave you stressed. In this episode of Profit Made Simple, Dan Henderson, a successful entrepreneur and coach, dives deep into the ten biggest financial pitfalls that fitness business owners make. He shares his own experiences (including some costly mistakes!) and offers actionable advice to help you avoid these traps and achieve financial freedom. You’ll learn about the importance of regular price increases (even when it feels scary!), why you should never absorb direct debit fees, strategies for maximizing business expenses while staying compliant, how a...
2024-07-1616 min
Profit Made SimpleCash Flow Management and Debt Reduction Strategies for Your Fitness Business (with Billy Hofacker)Curious how gym owners can achieve financial freedom and better cash flow management for a thriving fitness business? Join us as our guest Billy Hofacker, owner of Your Fitness Money Coach, shares his proven strategies for attaining financial independence in the fitness industry. Discover practical tips that empower you to get rid of debt and optimise your business finances. Tune in now to learn how you can secure a stable financial future while excelling in your fitness business.
Our favourite quotable moments:
“We need to pay ourselves first. If we're not taken ca...
2024-07-0932 min
Profit Made SimpleHow to Handle Stress and Build Resilience as a Fitness Business OwnerEver feel like running your business is a constant rollercoaster of stress and challenges? You're not alone. Studies show that business owners experience high levels of stress, overwhelm, and even burnout. In this episode, join host Dan Henderson, a successful business entrepreneur, as he navigates these challenges. What if the key to success wasn't working harder, but building resilience? Discover how to effectively handle pressure, bounce back from setbacks, and thrive in your business. Listen now and learn powerful strategies to tame stress and become an unstoppable business owner.
Our favourite quotable moments:
2024-07-0216 min
Profit Made SimpleBespoke Fitness Solutions to Achieve High-End Clients (with Lachlan Rowston)Forget crowded gyms and generic workouts. The fitness industry is experiencing a revolution with the rise of high-end, personalised training for elite clientele. In this episode, we're joined by Lachlan Rowston, the co-founder of Lockeroom – a gym designed specifically for top-tier executives seeking a transformative fitness experience. Lachlan isn't just changing the game for business leaders, he's setting new benchmarks in client satisfaction and operational excellence. Tune in as Lachlan dives deep into the strategies behind Lockeroom's success and shares his cutting-edge insights into the future of personalised fitness for the elite. This episode is packed with actionable tips you...
2024-06-2527 min
Profit Made SimpleHow to Become a High Performer as a Health and Fitness EntrepreneurToday, we’re talking about what it will take for you to become a high performer as a health and fitness business owner. In today's competitive world, success demands more than just diligence and dedication. Join Coach Dan Henderson, your host and accomplished entrepreneur, as he dives into five crucial keys that can spark your potential and drive you towards greatness. From fostering a growth mindset to embracing personal responsibility, each key is vital for success in both business and life. Are you prepared to level up your performance? Tune in now and uncover the path to becoming a hi...
2024-06-1817 min
Profit Made SimpleBusiness Growth through Effective Leadership (with Rebecca Anderson)Curious why some businesses thrive while others falter? Join host Dan Henderson and guest Rebecca (Bec) Anderson, entrepreneur of multiple fitness businesses including Facebook Ads Academy and SRPT Recruitment, as she shares how astute leadership drives business growth. Thriving enterprises excel at navigating challenges with resilience, maintaining clarity, and leading with emotional intelligence. These leaders understand the importance of fostering a positive company culture and empowering their teams to succeed. By mastering these leadership skills, businesses can not only weather storms but also seize opportunities for growth. Tune in now to learn how to master leadership skills for your...
2024-06-1124 min
Profit Made SimpleStrategic Team Building for Your Fitness BusinessCurious about what sets successful businesses apart from the rest? The answer often lies in the strength of their teams. Building a cohesive and high-performing team isn't just a luxury; it's a necessity for long-term success. From refining recruitment techniques to fostering a culture of collaboration, every step counts towards creating a powerhouse team. Join Coach Dan Henderson as he unravels the mysteries of team building, offering actionable insights to transform your business. Listen now and embark on the journey to realise your team's full potential.
Our favourite quotable moments:
“If you wa...
2024-06-0421 min
Profit Made SimpleThe Blueprint to Business Success (with Thomas Plummer)Are you ready to discover the essential traits that set thriving businesses apart? From visionary leadership to unwavering commitment, these insights will reshape your perspective on business. Whether you’re an aspiring entrepreneur or a seasoned business owner, understanding these key factors can make all the difference. Join us as Thomas Plummer, a renowned fitness business adviser, lecturer, and author covering the training and gym business field for over 40 years, shares his invaluable expertise. Listen now and gain the edge you need to thrive in today’s competitive landscape!
Our favourite quotable moments:
"A...
2024-05-2846 min
Profit Made Simple6 Essential Pillars of Mastering Your Leadership SkillsWhat sets great leaders apart from the rest? The secret is in the art of leadership. In this episode of Profit Made Simple with coach Dan Henderson, he discusses the six pillars of leadership, from self-leadership to extreme ownership. This discussion provides a blueprint for anyone looking to enhance their leadership skills. Listen now and discover how mastering these pillars can transform not just your professional life, but your personal life too.
Our favourite quotable moments:
“Leadership is always the problem, and leadership is always the solution.” - Dan Henderson
“You can...
2024-05-2021 min
Profit Made SimpleTurn Business Trends into Profit for Your Fitness Business (with Charley Valher)Ever pondered how some entrepreneurs always seem one step ahead, capitalising on trends before they hit the mainstream? In this enlightening episode, host Dan Henderson speaks with Charley Valher, the CEO of Valher Media, who has honed the skill of identifying and leveraging business trends. From his shift from a career in plumbing to owning a digital advertising agency, and his strategic approach to property investment, Charley shares insights that could redefine your approach to business and financial freedom. Listen now and learn how you can ride the wave of emerging trends to propel your fitness business and personal...
2024-05-1335 min
Profit Made Simple5 Strategies to Navigate Challenges for Health & Fitness EntrepreneursOverwhelmed by the challenges of being a fitness entrepreneur? This episode explores the idea of building entrepreneurial resilience, a skill every health and fitness entrepreneur should actively practice. Building resilience helps you navigate the inevitable ups and downs of business ownership. Learn powerful strategies like stress inoculation to build mental toughness and leverage the power of your social network for support. This episode will teach you how to bounce back stronger and achieve long-term success. You’ll learn how habit formation, self-care, sleep hygiene and networking for entrepreneurs can be game-changers to help you overcome challenges and build a su...
2024-04-2910 min
Profit Made SimpleHow Company Culture Affects Your Fitness Business (with Martin Rooney)Did you know your company culture is essential to building a thriving fitness business? This podcast episode, featuring coach Dan Henderson and guest Martin Rooney, dives into the power of company culture. Martin explains why culture is the real backbone of a business, even more than marketing or sales.
The episode explores the three key components of culture: Beings (the people in the company), Beliefs (the company's mission, vision, and values), and Behaviours (how the company's values are reflected in everyday actions). By understanding and cultivating these three Bs, you can design a strong cu...
2024-04-2232 min
Profit Made SimpleHow to Stop Procrastinating and Achieve Your Fitness Business GoalsFeeling paralyzed by that to-do list for your fitness business? Procrastination, the silent killer of fitness dreams and business growth, is a common enemy for health and fitness entrepreneurs. This episode tackles this foe head-on, helping you achieve goal-setting mastery. We explore the causes of procrastination, including a weak "why" behind your fitness business goals, fear of failure with marketing or client engagement, perfectionism stalling important decisions, feeling overwhelmed by the competition, and social media distractions eating into your workday. Learn the step-by-step guide to identify your procrastination patterns and craft powerful productivity strategies specifically for the fitness industry...
2024-04-1511 min
Profit Made SimpleFinancial Freedom for Fitness Entrepreneurs (with Jackson Millan)Are you a health and fitness entrepreneur who's passionate about helping others but stressed about your own finances? This episode is your roadmap to smashing through those money woes.
Welcome to Profit Made Simple with host Dan Henderson and our special guest, Jackson Millan, aka The Wealth Mentor. In this episode, he shares a powerful financial pyramid specifically designed for business owners like you. Learn how to build a secure financial future that fuels your health and fitness goals. Plus, Jackson reveals free resources to kickstart your wealth-building journey. Tune in and take control of...
2024-04-0829 min
Profit Made SimpleChange Your Money MindsetEver wondered why some people seem to attract wealth effortlessly while others struggle? It’s not just about hard work or luck, it’s about your money mindset. In this episode, we explore the fascinating world of financial psychology and how our attitudes towards money can shape our financial destiny. Fitness professionals and personal trainers, listen now and discover how transforming your money mindset can lead you to financial freedom.
Our favourite quotable moments
“The prosperity of your fitness business mirrors the quality of your financial blueprint.” - Coach Dan
“Earning mor...
2024-03-2509 min
Profit Made SimpleBrain Hacks to Boost ConfidenceDid you know that confidence is a choice that can be developed through science-based techniques? If you’re suffering from imposter syndrome, this episode is for you! Host Dan Henderson will help you understand the world of confidence, revealing how it can shape your success in the health and fitness industry. Backed by scientific research, Dan shares practical tips and exercises to help you develop unwavering confidence. Learn the power of body language, as Harvard's Amy Cuddy's TED Talk uncovers the hormonal impact of power poses. Explore the transformative effects of self-affirmations and compassionate self-talk, backed by brain scans. An...
2024-03-1814 min
Profit Made SimpleFinancial Hacks for Fitness Coaches (with Alex Thomas)If financial literacy is key to growing a successful business, why do so many health and fitness professionals shy away from learning it?
Welcome to Profit Made Simple with host Dan Henderson and our special guest, Alex Thomas, who is the President of The Sports Nutrition Association CISSN. In this episode, Dan and Alex pull back the curtain on financial success in the fitness and sports nutrition industry. Discover the critical importance of tax planning and strategic decision-making to build a profitable enterprise. Both Alex and Dan open up about their personal journeys, saving d...
2024-03-1138 min
Profit Made SimpleMorning Habits Killing Your Fitness BusinessAre you a fitness entrepreneur struggling to make the most of your mornings and boost your productivity? In the very first podcast episode of Profit Made Simple with Coach Dan Henderson, you'll learn about the seven biggest mistakes people make in the morning that can ruin their productivity. From scrolling aimlessly in bed to working on the wrong tasks, these common errors can be detrimental to your success. Instead of following an endless list of activities, the key to a productive morning routine is to focus on simple but effective habits. Discover how establishing a sleep routine, avoiding aimless...
2024-03-0413 min
Profit Made SimpleHow to Build a Profitable Fitness Business (with Jono Petrohilos)How do you go from ranking last in your fitness business to #1 in just one year? The answer is more surprising than you think! In this episode of Profit Made Simple, Dan Henderson interviews Jono Petrohilos, an innovative and successful entrepreneur in the fitness industry. Jono shares his journey of building a profitable business that is independent of him. Starting as a boot camp instructor, Jono saw an opportunity to create additional revenue streams. However, he faced challenges and realised he needed to take responsibility for his success. Jono invested in self-development, attending courses and conferences and seeking mentorship...
2024-02-2642 min
Profit Made SimpleWelcome to Profit Made SimpleWelcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
About Your...
2024-02-2501 min
5 Questions With Dan SchawbelEpisode 277: Dan HendersonMy guest today is former UFC champion and Olympic wrestler, Dan Henderson. Dan was a two-time American Olympian in Greco-Roman wrestling who went on to become one of the fiercest knockout artists in mixed martial arts history. We talk about his new memoir “Hendo: The American Athlete” during this episode.
The 5 questions I ask in this episode:
How did your upbringing shape who you are as both a fighter and human?
What inspired you to become a wrestler and why do you think you’ve been able to have such a long career doing it?
Ho...
2024-02-0503 minFuture of Work Expert, Keynote Speaker, NY Times Bestselling Author – Dan SchawbelEpisode 277: Dan HendersonMy guest today is former UFC champion and Olympic wrestler, Dan Henderson. Dan was a two-time American Olympian in Greco-Roman wrestling who went on to become one of the fiercest knockout artists in mixed martial arts history. We talk about his new memoir “Hendo: The American Athlete” during this episode.
The 5 questions I ask in this episode:
How did your upbringing shape who you are as both a fighter and human?
What inspired you to become a wrestler and why do you think you’ve been able to have such a long career doing it?
Ho...
2024-02-0503 minFuture of Work Expert, Keynote Speaker, NY Times Bestselling Author – Dan SchawbelEpisode 277: Dan HendersonMy guest today is former UFC champion and Olympic wrestler, Dan Henderson. Dan was a two-time American Olympian in Greco-Roman wrestling who went on to become one of the fiercest knockout artists in mixed martial arts history. We talk about his new memoir “Hendo: The American Athlete” during this episode.
The 5 questions I ask in this episode:
How did your upbringing shape who you are as both a fighter and human?
What inspired you to become a wrestler and why do you think you’ve been able to have such a long career doing it?
Ho...
2024-02-0503 min
Iowa Hunt & Fish - Sportsmen's EmpireHunting Season Reminders with Dan HendersonIt's that time of year where we are all getting ready to head to the woods and waterways of Iowa to trap and chase wild game. This means that it's very important to get a friendly reminder about any updates to the rules and regulations we all need to follow while out in the field. On this episode of the Iowa Sportsman, Dan is joined by Dan Henderson with the Iowa DNR to talk about hunting rules and regulations. Iowa Sportsman is Powered by Simplecast
2020-10-0951 minIowa Hunt & Fish - Sportsmen's EmpireLife of a Conservation Officer with Dan HendersonOn this episode of the Iowa Sportsman, Dan talks with Dan Henderson, a Conservation Officer with the stater of Iowa. Dan talks about what got him interested in becoming a Game Warden and the schooling, training and experience necessary to get that position. Dan also talks about duties as a Game Warden that include helping with hunter education classes, conservation efforts, boat and snowmobile checks, and of course upholding game rules regulations.If you have ever wanted to know what your average Conservation Officer does throughout a week / month / year, this episode of for you....
2020-01-311h 10