Shows
Business AnchorsKnowlton Nugget 71 - Box Bollen (E165)In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We...
2024-08-0807 minBusiness AnchorsKnowlton Nugget 70 - Northface's terrible reacitve marketing (E165)In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.Full episode - E165: Our...
2024-08-0104 minBusiness AnchorsKnowlton Nugget 69 - Key Lesson About Managing Risk (E165)In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-2506 minBusiness AnchorsKnowlton Nugget 68 - Eat Some Frogs (E165)Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it.The takeaway? Stop delaying important tasks that will save you time and effort in the future.Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-1802 minBusiness AnchorsKnowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.Tune in for a good laugh and a reminder to always double-check your kitchen tools!Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt
2024-07-1102 minBusiness AnchorsKnowlton Nugget 066 - Qualifying in sales (E161)Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-2807 minBusiness AnchorsKnowlton Nugget 065 - The importance of relationships (E161)Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationships!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-2105 minBusiness AnchorsKnowlton Nugget 064 - Communicating with clients (E161)Join Dan and Lloyd as they dish out some juicy insights about the importance of customer perception using the example of Cameo apples.Lloyd opens up about his past slip-ups in not effectively communicating their successes, turning his blunders into valuable lessons for your own business ventures. The key takeaway from this Nugget? Communicate! Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-1409 minBusiness AnchorsKnowlton Nugget 063 - Dans poor segway skills (E161)Lloyd doesn't hold back as he critiques Dan's segueing abilities and his tendency to interject with excited gasps. In short, this Nugget is just Dan receiving criticism from his brother or as Lloyd would call it 'brotherly love'.Have you noticed Dan doing this?Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-05-0104 minBusiness AnchorsKnowlton Nugget 062 - What's the most fun job in the world? Robbie Knox Answers (E145)Dan and Lloyd reflect on a past guest's perspective on business dilemmas. Robbie Knox from the Happy Hour podcast shares his thoughts on choosing between financial success in a dull industry or mediocrity in an enjoyable one. What do you think of this trade-off? Would you rather make money or find enjoyment at work? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-04-1605 minBusiness AnchorsKnowlton Nugget 060 - Would you rather never be able to lie at work or never be able to eat at work? (E145)Dan and Lloyd discuss the dilemma of honesty versus sustenance at work, debating whether they'd rather never lie or never eat on the job. They think about how these choices could affect how they communicate and how satisfied they feel professionally. As they talk it through, they reflect on how to stay true to themselves while handling the pressures of work.Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-04-0204 minBusiness AnchorsKnowlton Nugget 058 - Should we KILL AI now? Chris Kubby answers (E145)Special guest, Chris Kubby from Cubco joins Dan & Lloyd to discuss the advantages and disadvantages of AI. Chris advocates for deploying a hypothetical kill switch due to concerns about AI's rapid disruption of jobs and society. Are regulatory measures needed to manage the impact of AI? Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-03-2607 minBusiness AnchorsKnowlton Nugget 057 - Lloyd ROASTS Dan...Hilarious! (E161)Dan & Lloyd discuss Dan's habit of interrupting during the podcast and Lloyd's frustration at Dan's eagerness to speak. They agree to work on smoother transitions and being more aware of when to speak. They discuss the importance of giving each other feedback to improve their podcast and all aspects of the business. Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month
2024-03-1404 minBusiness AnchorsKnowlton Nugget 056 - The unexpected benefits of investing in your health (E154)Dan shares how prioritising his health has made him feel much happier. Upgrading his gym membership and abstaining from alcohol were key factors that significantly improved his mental and physical well-being. These lifestyle changes underscore the importance of investing in health over other indulgences, such as drinking. Full episode - E154: The Happiness Blueprint: 4 Simple Actions To Make You Happier Today
2024-03-0704 minBusiness AnchorsKnowlton Nugget 054 - Would you rather earn £250K managing 100 employees OR £50K with 0 employees? (E145)Special guest Mark Knowlton (our Dad) answers this classic 'would you rather' question. He shares some insights on balancing career phases, reflecting on the trade-offs between managing a large team for a higher salary and prioritising personal well-being. Full episode - E145: Business Advice From Robbie Knox, Harry Hugo, Chris Kubby & More
2024-02-2207 minBusiness AnchorsE165: Our Biggest F*ck Ups Of 2023 & What We LearntIn this episode, Lloyd and Dan discuss their business journey, candidly sharing the setbacks they've encountered and the valuable lessons they've learned along the way.They delve into various financial challenges they faced and the strategies employed to navigate through these difficulties. Lloyd shares personal experiences about the stress of running a business, providing insights into the emotional challenges involved.Dan and Lloyd emphasise the importance of not overlooking data and embracing elements that can streamline life in the long term. By incorporating these considerations into their decision-making process, they've seen a positive impact on...
2024-01-1833 minBusiness AnchorsE163: The Unofficial Guide To 'Business Networking' (From Two Founders That Hate Networking)In this episode, Dan and Lloyd share the 'business networking' secrets that have helped grow their video & social media marketing agency, Knowlton, to new heights. From dreading eye-roll-worthy networking breakfasts, to reveling in the world's most exhilarating 'business' events in Ibiza. It's been a rollercoaster. Strap in & learn how Dan & Lloyd 'cracked the code' of business networking that doesn't make you want to claw your eyes out (and helps you grow your business & attract opportunities).Try Adobe Express (pod sponsor).
2023-11-2330 minBusiness AnchorsKnowlton Nugget 049 - Are we all addicted to alcohol? (E115)Join Dan & Lloyd on the Business Anchors podcast as they explore the surprising truth about alcohol. In a candid conversation, they reveal how even those who believe they have a handle on their drinking habits may be more addicted than they think. Discover the inner struggles and justifications that keep people reaching for that drink, and how recognising addiction can lead to a healthier perspective. Listen to the full episode (Episode 115: Having Breaks From Alcohol Can Change Your Life (An Honest Review)) to hear a thought-provoking discussion that might just make you rethink that next round. Cheers...
2023-11-0902 minBusiness AnchorsKnowlton Nugget 048 - Discover the secret sauce behind Knowlton's marketing success! (E043)Discover the secret sauce behind Knowlton's marketing success.Join Dan & Lloyd as they delve into the world of marketing campaigns that people actually enjoy consuming. Learn how they've flipped the traditional advertising approach by prioritising what consumers want to watch over pushing products.Listen to the full episode to hear more about the secret sauce behind Knowlton's marketing success 'Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands'.
2023-10-1203 minBusiness AnchorsKnowlton Nugget 047 - #1 Secret To Discovering New Content Ideas on TikTok (E98)If you're looking to discover creative new content ideas, this tip is for you! Dan & Lloyd share a clever tip to use TikTok to help come up with ideas that have proven to generate millions of views. To hear more about how you could stay on top of the latest trends and have success on TikTok listen to the full episode 'E98 How To Create 100+ TikTok Ideas In 15 Minutes'. Full episode: https://knowltonmarketing.co.uk/tiktok-ideas/
2023-09-1402 minBusiness AnchorsE127: 7 Mind-Blowing Marketing Lessons For Success In 2023Fast-track your Marketing success in 2023 by learning from the biggest lessons we learnt in 2022. From discovering a content medium that increased views by 507%, to a small change in habits that enabled us to break all previous growth records at Knowlton. There are tons of useful nuggets of Marketing advice in this episode. Enjoy! Try Adobe Express (pod sponsor
2023-01-0522 minBusiness AnchorsE126: How To Achieve Your Wildest Goals In 2023 (Process Walkthrough)If you're looking for a practical process you can go through to set your goals for 2023, this episode is a must-listen! This is a slightly different episode to normal as Lloyd walks Dan through the goal-setting exercise LIVE. Listen along & go through the exercise yourself to ensure you're ready to achieve your wildest goals in 2023!Try Adobe Express (pod sponsor).
2022-12-2947 minBusiness AnchorsKnowlton Nugget 046 - 5 Steps to Generate Predictable Revenue For Your Business (Ep 91)In these financially uncertain times, the ability to predict your revenue is more valuable than ever. Fortunately, we're here to help! You'll hear about five simple, actionable steps to help you generate predictable revenue for your business.If you're interested in listening to the full episode this clip came from, check out 'E91: How To Start Generating Predictable Revenue Today'.
2022-10-2407 minBusiness AnchorsKnowlton Nugget 045 - How Vertical Content is Changing The Game (Ep 106)With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘E106: How & Why Every Marketer Should Implement A Vertical Video First Approach (Backed By Data)’.
2022-10-1703 minBusiness AnchorsKnowlton Nugget 044 – The Secret To Getting Inspiration For Your Videos (Ep 84)One of the most difficult parts of producing great Marketing videos is getting inspiration & coming up with brilliant ideas in the first place! Well, in this clip you’ll find out exactly how we do it. If you’re interested in listening to the full episode this clip came from, check out ‘E84: Video Script Writing Secrets: How To Make Better Videos’.
2022-10-1006 minBusiness AnchorsKnowlton Nugget 043 – The Power Of Empathy-Based-Marketing (Ep 83)Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘E83: Paid Ads Are Dying (Everything you need to know)!’.
2022-10-0304 minBusiness AnchorsKnowlton Nugget 042 – Podcasting Tips (After generating 6-figures from our podcast, Ep 82)2 years ago we started our podcast (Business Anchors) as an experiment. Today, almost all of our new customers mention Business Anchors. If you want to hear more podcasting tips we've learnt along the way, go & listen to ‘E82: How To Start A Podcast Your Audience Will LOVE’. Try Adobe Express (pod sponsor).
2022-09-2605 minBusiness AnchorsKnowlton Nugget 041 – How To Get 8+ Hours Of Quality Sleep Every Night (Ep 81)Want to improve your sleep? These tips will blow your mind. Lloyd is brilliant at sleeping (and not by accident). If you want to learn how he consistently gets 8+ hours of quality sleep, listen to this Knowlton Nugget. If you want to hear more healthy habit tips, go & listen to ‘E81: How To Start Healthy Habits That Make You Happier’.
2022-09-1905 minBusiness AnchorsKnowlton Nugget 040 – How To Use ‘Logic’ To Get Better Results From Your Marketing (Ep 48)Why do Marketers over-complicate everything? We use too much jargon when really, having a logical, simple approach to marketing is one of the most effective ways to get the best ROI. Dammit. I did it again. Sorry, ‘Return On Investment’. If you want to hear tips to ensure you can avoid a Marketing Agency Catfish, go & listen to ‘Episode 048 – How To Spot A Marketing Agency Catfish’.
2022-09-1202 minBusiness AnchorsKnowlton Nugget 039 – Marketing Predictions For 2022 – Were we right? (Ep 78)In January 2022, we made some marketing predictions for the year. Were we right though? If you want to hear what our predictions were, go & listen to ‘E78: Social Media Predictions For 2022 (Insights from 70+ Marketing Leaders)’.
2022-09-0503 minBusiness AnchorsKnowlton Nugget 038 – Our #1 Actionable Tip To Start Being More Successful Today (Ep 67)Do you want to be more successful? Of course you do. In this clip, Dan & Lloyd reflect on one of the main factors influencing their success to date. If you like what you hear & want to learn more actionable steps you can take to be more successful, go & listen to ‘E67: How To Be More Successful Starting Today (Actionable Advice)’.
2022-08-3003 minBusiness AnchorsKnowlton Nugget 037 – The Power of Delegation: How To Save Time & Have A Better Work-Life Balance (Ep 63)Are you tired of feeling like you never have enough time to do what you must to win at life? Delegation is the answer & in this clip, we reveal how it’s changed our lives. If you like what you hear & want to learn the tips & tricks we use to ensure we have a healthy work-life balance, go & listen to ‘E63: How The F Do You Balance Work & Home Life?’.
2022-08-2202 minBusiness AnchorsKnowlton Nugget 036 – Why Talking The Talk Is Just As Important As Walking The Walk (Ep 40)Yes, you read that right. From a Marketing perspective, talking the talk is just as important as walking the walk. If you’re not proactively talking about the great work you’re doing or the great products you’ve developed, then you’re missing a trick! If you like what you hear & want to learn how we effectively ‘talk the talk’ to drive hundreds of thousands of pounds of new business, go & listen to ‘Episode 040 – How We Made £Hundreds of Thousands from a Tiny Podcast Audience’.
2022-08-1502 minBusiness AnchorsKnowlton Nugget 035 – Why Most People Shouldn’t Start A Business (Ep 76)Starting a business isn’t for everyone. Most businesses fail & if you don’t truly understand WHY you are starting the business, or have enough of an interest/passion for that business, it’ll be very difficult to put in the work required to make it a success. If you like what you hear & want to learn the actionable steps we would take to go from employee to business owner, go & listen to ‘E76: How To Go From Employee, To Business Owner (Step By Step Guide)’.
2022-08-0802 minBusiness AnchorsKnowlton Nugget 034 – #1 Tactic To Overcome Imposter Syndrome & Self Doubt (Ep 65)This is so, so simple (and logical). BUT…It’s highly effective and you’ll kick yourself if you haven’t been doing this to prevent imposter syndrome & self doubt. If you like what you hear & want to hear more tips like this, go & listen to ‘E65: How To Overcome Imposter Syndrome & Self Doubt’.
2022-08-0102 minBusiness AnchorsE105: Your Top Business/Marketing Questions Answered (Q&A With Lloyd Knowlton)Want to discover how you can implement the ‘milking the top 10%’ strategy to attract more of your ideal clients? Wondering what business we would start right now if our #1 objective was to make money? Maybe you’d like to hear our suggestions for the first steps you can take to make your business more sustainable? This episode is jam-packed full of useful answers to interesting questions from you, the Business Anchors community. Enjoy!
2022-07-2826 minBusiness AnchorsKnowlton Nugget 033 – How To Deal With Stress At Work (Fire Analogy Ep 66)This analogy will instantly put things into perspective when it comes to figuring out how to effectively deal with stress. If you like what you hear & want to hear more tips like this, go & listen to ‘E66: How To Deal With Stress At Work’.
2022-07-2503 minBusiness AnchorsE104: How To Be A Business Owner With A ConscienceDan’s away on paternity leave so we just have Lloyd Knowlton in your ears this week.“He’s rubbish anyway” - Lloyd Knowlton.In this episode, Lloyd shares his unique views on how to be a stress-free moral business owner. Impossible right? Wrong!Lloyd discusses his strategies of how "making yourself redundant" and spending your money in the right way can massively improve your mental state. Bring your tissues, he’ll have you questioning what truly makes you happy.Try Adobe Express (pod sponsor): adobe.ly/3dbnmcr
2022-07-2119 minBusiness AnchorsKnowlton Nugget 032 – The ‘What’s In It For Them’ Approach To Getting What You Want (Ep 62)This simple shift in the way you ask for something is guaranteed to increase your win rate. Whether it’s asking to be on someone’s podcast, collaborating with an influencer, asking for a job, or a pay rise or LITERALLY ANYTHING, try this. If you like what you hear & want to hear more insights about what you can do to become an influencer in your industry, go & listen to ‘E62: The Non-Wanchy Guide To Becoming An ‘Influencer’ In Your Industry’.
2022-07-1801 minBusiness AnchorsKnowlton Nugget 031 – How Does Advertainment Work? (Ep 69)Is Advertainment just a buzzword? Or is it an underutilised strategy in the business world? Advertainment focuses on what your customers want to see on social media first, before trying to sell to them. Entertaining your audience could gain the attention of your target market. If you'd like to hear more about how Advertainment can be used to attract new customers and more income for your business check out Episode 069 - Marketing 2.0 Forget Everything You’ve Ever Learnt About Marketing.
2022-07-1103 minBusiness AnchorsKnowlton Nugget 030 – How To Build Your Personal Brand On Linkedin (Ep 75)Linkedin is a vital tool for anyone trying to succeed in the business world, but sometimes it's made out to be more complicated than it needs to be. There are four key pillars to building your personal brand on LinkedIn that Dan and Lloyd discuss here. If you like what you hear & want to start your journey on LinkedIn, go & listen to ‘Episode 075 – The 5 Most Effective Marketing Strategies We’ve Ever Used'
2022-07-0401 minBusiness AnchorsKnowlton Nugget 029 – The One Mindset Shift That Skyrocketed Our Business (Ep 57)Sometimes, one small mindset shift can have an astronomical impact on your life. For us, the mindset shift we speak about in this Knowlton Nugget did exactly that. Maybe it could do the same for you? If you like what you hear & want to discover more life-changing business advice, go & listen to ‘Episode 057 – Life-Changing Business Advice We Wish We Had When Starting’.
2022-06-2702 minBusiness AnchorsKnowlton Nugget 028 – How To Generate Sales via Networking (Ep 53)‘Networking’ sounds like another wanky business buzzword (and it is), think of it as ‘relationship building’. Relationship building is a key part of driving sales and in this clip we share our approach to ‘networking’. If you like what you hear & want to discover more tips to get the most out of networking, go & listen to ‘Episode 053 – The Non-Wanchy Guide To Networking’.
2022-06-2003 minBusiness AnchorsKnowlton Nugget 027 – How To Progress Your Career By Sharing Your Craziest ideas (Ep 46)The most successful people in any company are the ones who are willing to share and implement their crazy ideas. In this Knowlton nug, you’ll discover the power of being confident enough to share crazy ideas & an activity we do at Knowlton to enable our team to share their craziest ideas. If you like what you hear & want to discover more tips to progress your career & improve your Marketing knowledge, go & listen to ‘Episode 046 – We’re Calling Out Your Marketing BS’.
2022-06-1303 minBusiness AnchorsKnowlton Nugget 026 – The #1 Goal Setting Hack To Achieve Success (Ep 77)Looking for tips & tricks to achieve your goals this year? In this Knowlton Nugget, we share our #1 goal setting hack, as well as details on what some of our own goals are this year. If you like what you hear & want to discover more tips to achieve success, go & listen to ‘Episode 077 – How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)’.
2022-06-0601 minBusiness AnchorsKnowlton Nugget 025 – The #1 Most Effective Marketing Strategy (Evidence-based Marketing, Ep 70)It may sound pretty obvious, but when you provide evidence that you deliver on your promises, it convinces other people to invest in your product or service. In this Knowlton nug, we give examples of how we apply this in our business and the results it achieves. If you like what you hear, go & listen to ‘E70: The #1 Most Effective Marketing Strategy You Can Use To Drive Sales Today’.
2022-05-3003 minBusiness AnchorsKnowlton Nugget 024 – Why Reviewing Your Suppliers Could Be The #1 Value-Adding Action You Take This Year (Ep 64)Whether it’s the accountant you use, or the company who supplies your stationary, it’s so important to frequently review your suppliers to ensure you are getting the best service/quality possible. In this clip, we discuss how we engrain a culture of constantly striving for the best and looking for improvements in everything we do at Knowlton. If you like what you hear, go & listen to ‘Episode 064 – How The F Do You Convince Your Company To Work With A Good Marketing Agency?’.
2022-05-2303 minBusiness AnchorsKnowlton Nugget 023 – The communication trick that cuts 90% of inefficient comms (Ep 44)Want to save time & improve the way you communicate? This little trick is a game-changer. If you like what you hear & want to learn more insights about how you can improve your communication, teamed up with funny/insightful stories sharing where we have got it wrong and the lessons we’ve learnt, go & listen to ‘Episode 044 – Communication: How To Stop Being Sh*t At It’.
2022-05-1603 minBusiness AnchorsKnowlton Nugget 022 – Why ‘Double Your Prices’ Is Terrible Advice (Ep 51)Pricing…How on earth do you decide what your prices should be!? Also, if you want to increase revenue, should you simply ‘double your prices?’ Listen to this nugget to get the answers. If you like what you hear & want to hear more insights about how you can develop your pricing model (based on our experiences & mistakes), go & listen to ‘Episode 051 – How The F Do You Decide Your Pricing In Business?’.
2022-05-0902 minBusiness AnchorsKnowlton Nugget 021 – Should You Compare Yourself To Others? (Ep 66)Is comparison the thief of joy? Does comparing yourself to others add or take away from your happiness and success? In this clip we reveal all. If you like what you hear, go & listen to ‘Episode 025 – Is Comparison The Thief Of Joy? This May Surprise You.’.
2022-05-0205 minBusiness AnchorsKnowlton Nugget 020 – The 4 Ways People Deal With A Stressful Situation (Using The Fire Analogy, Ep 66)There’s a brilliant analogy which communicates the 4 ways people deal with stressful situations & you’re about to experience it in this fully immersive clip. Hearing this analogy is a game-changer when it comes to learning how to better deal with stressful situations. If you like what you hear, go & listen to ‘Episode 066 – How To Deal With Stress At Work’.
2022-04-2503 minBusiness AnchorsKnowlton Nugget 019 – How You Can Stop Resisting To Change & Start Embracing Positive Growth (Ep 37)It’s a fact that as humans, we don’t like change. BUT…when you learn to embrace it, your entire existence can change for the better. I know this sounds a bit over-the-top, but honestly, it’s a game-changer. If you like what you hear, go & listen to ‘Episode 037 – Want To Be More Successful? Stop Resisting To Change & Listen To This’.
2022-04-1902 minBusiness AnchorsKnowlton Nugget 018 – The Secret To Getting The Most Out Of Anyone You Manage (Ep 47)This is one of the many lessons we learnt from the amazing ‘Agencynomics’ book written by Spencer Gallagher & Peter Hoole. If you like what you hear & want to hear more insights from the book that helped us double our revenue, go & listen to ‘Episode 047 – Agencynomics: How This Book Helped Us Double Our Revenue’.
2022-04-1103 minBusiness AnchorsKnowlton Nugget 017 – The Weird Non-Digital Outreach Strategy That Generated 10X ROI (Ep 21)One of the greatest lessons we’ve learnt about Marketing is to test, test, TEST! We always try to focus at least 20% of our Marketing efforts on testing a new Marketing channel/tactic/strategy. This strategy is certainly one of the stranger ones we’ve tested, but it worked incredibly well. If you like what you hear & want to hear more insights into how you can implement unique outreach strategies that generate revenue, go & listen to ‘Episode 021 – The weird Marketing strategy that generated 10 X ROI’.
2022-04-0405 minBusiness AnchorsKnowlton Nugget 016 – The Secret To Fast-Track Your Marketing Career (Ep 52)If you want to stand out in your company or even have aspirations to start your own business in the future, this is a must-listen. In this conversation, Dan & Lloyd discuss what they would do if they wanted to get noticed & fast-track their Marketing career. If you like what you hear & want to get more tips around how you can be the top-performer in your company, go & listen to ‘Episode 052 – How To Do Better At Your Marketing Job’.
2022-03-2803 minBusiness AnchorsKnowlton Nugget 015 – How To Generate Revenue From Your Competitors (Ep 23)Rather than classing your competitors as ‘the enemy’, have you ever thought about building meaningful win-win relationships with them? Over the last few years, we’ve worked hard to form partnerships with other Marketing Agencies and some of our most lucrative clients have been recommended to us by our 'competitors'. How crazy is that!? If you like what you hear & want to hear us talk in more detail about how we win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.
2022-03-2103 minBusiness AnchorsKnowlton Nugget 014 – How to stop saying ‘I don’t have enough hours in the day’ (get more done in less time) (Ep 59)A few years ago, Dan got frustrated with working every hour under the sun AND weekends. Lloyd & Dan worked together to come up with a time-management process to improve this. After implementing this process, Dan now rarely works weekends and gets way more done in the same amount of time. In this clip, we reveal that process. If you like what you hear, go & listen to ‘Episode 059 – Get More Done In Less Time: Time Management Hacks’.
2022-03-1404 minBusiness AnchorsKnowlton Nugget 013 – How Changing Your Perspective Can Quite Literally Change Your Life (Ep 23)Are you the type of person who sees something you want in life & goes & gets it? Or do you see what’s stopping you from getting the thing you want, & don’t bother trying? The story we share in this clip is from a Simon Sinek video about free bagels. It’s eye-opening. If you like what you hear & want to hear us talk about how we’ve used this mantra to win a significant amount of work from our competitors, go & listen to ‘Episode 023 – That time we had a fight with our competitors’.
2022-03-0702 minBusiness AnchorsE84: Video Script Writing Secrets: How To Make Better VideosIf you want your videos to drive more leads, sales, engagement, or action in general, this is a must-listen. In this episode, we read through a recent script we wrote for a Knowlton video & breakdown why & how it is developed to drive action. There are so many value-nuggets in this, not just for script writing but for producing content in general. Enjoy!
2022-03-0323 minBusiness AnchorsKnowlton Nugget 012 – James Caan’s crazy negotiation tactic (Ep 56)Learn how you can get the most out of any kind of negotiation with this mind-blowing negotiation tactic James Caan uses. It sounds crazy, but it makes total sense. If you want to learn more about how you can save time, money, effort & stress when it comes to working with other people, go & listen to ‘Episode 056 – How To Get The Most From Anyone You Work With’.
2022-02-2802 minBusiness AnchorsKnowlton Nugget 011 – Our most embarrassing mistake (in business) EVER (Ep 3)If you want a good old laugh at our expense, listen to this clip. Making mistakes like this have taught us invaluable lessons which have helped us improve and grow. They’re still cringey to remember though. If you want to hear more of the mistakes we’ve made along the way & what we’ve learnt from them, go & listen to ‘Episode 003 – Our Biggest Business Failures’.
2022-02-2104 minBusiness AnchorsKnowlton Nugget 010 – Can you be an ethical billionaire? (Ep 13)If you’re intrigued by ethics & want to listen to an interesting debate about whether or not billionaires can be ethical, listen to this. Dan & Lloyd have opposing opinions on this topic & it gets a bit heated. If you’re interested in ethics & how your moral compass guides decisions in business, go & listen to ‘Episode 013 – Ethical Dilemas’.
2022-02-1404 minBusiness AnchorsKnowlton Nugget 009 – What is the ‘Milking The Top 10%’ Marketing Strategy? (Ep 41)One of the most common questions we get asked is, ‘How did you start working with household name brands like FIFA, Wahl Nestle etc?’ A big part of it comes down to our ‘Milking The Top 10% Strategy’ and in this Knowlton Nugget we explain exactly what it is. If you like what you hear, go & listen to ‘Episode 041 – How To Grow A Business From 1 to 10 People (Our Story)’.
2022-02-0703 minBusiness AnchorsKnowlton Nugget 008 – Why ‘building your personal brand’ isn’t as wanky as it sounds (Ep 45)Unless you’ve been living under a rock, you’ve probably heard everyone & anyone in business/marketing spouting off that you should ‘build a personal brand’. At first glance, it sounds pretty wanky…’Ooh look at me & my PERSONAL BRAND’. But when you get into the nuts & bolts of understanding what a personal brand is & how it can help you convince other people to do what you want them to, it’s a pretty mind-blowing tool. If you want to learn how you can build your personal brand (from two people who have built a successful business doing just that), then go...
2022-01-3103 minBusiness AnchorsE79: How To Produce Entertaining Videos That Drive A Trackable ROI (Case Studies)Want to learn the Knowlton-Blueprint for producing entertaining videos that have generated millions of views, £Millions of tracked revenue & millions of laughs? This is the episode for you. This is oozing with practical best-practice examples & data showing the results this approach can achieve. Prepare to learn, laugh & have a bloody good time listening to this episode.
2022-01-2732 minBusiness AnchorsKnowlton Nugget 007 – The Worst Business Advice We’ve Ever Received (Ep 6)This belly-laugh-inducing story of some advice Lloyd received at a networking event is one of our all-time favourite clips from the podcast. You literally can’t make this stuff up. If you like what you hear & want to hear more of the worst business advice we’ve ever received, check out ‘Episode 006 - The WORST Business Advice’.
2022-01-2502 minBusiness AnchorsKnowlton Nugget 006 – Truth Revealed: Are Social Platforms Actually Listening To You? (Ep 16)Have you ever been speaking to a friend about a certain product & then you get served an Ad for that product? Want to discover why this actually happens? Give this Knowlton nugget a listen to find out. If you want to learn more about how social media manipulates your mind, go & listen to ‘Episode 016 – How Social Media Manipulates Your Mind’.
2022-01-1701 minBusiness AnchorsE77: How To Achieve ‘Success’ In 2022 (Goal Setting, Habits, Accountability & More)If you’re one of those people who starts the year off knowing you should set some kind of direction/goals, but never gets round to doing it, this is for you. In this episode, Dan & Lloyd discuss their vastly different goal-setting approaches, as well as what their goals are for 2022. They also share actionable advice to ensure you achieve success this year. This is a must-listen episode (not just saying that pinky promise).
2022-01-1335 minBusiness AnchorsKnowlton Nugget 005 – How To Build Confidence On Camera (Ep 58)If you’re looking for practical steps you can take to build confidence presenting to camera or being in any kind of video, this is for you. Dan & Lloyd started making videos 7 years ago, absolutely shitting their pants with no confidence at all. Hundreds of videos, millions of views & lots of practice later, they’ve learnt a thing or two about how to build confidence on camera & reveal all in this episode. If you like what you hear, go & listen to ‘Episode 058 – How The F Do You Build Your Confidence On Video?’.
2022-01-1002 minBusiness AnchorsKnowlton Nugget 004 – How To Stand Out From Your Competitors (Ep 60)Looking for practical ways you can stand out from your competitors? Want to learn an innovative place you can get the best inspiration from? Want to know why Lloyd is brown-nosing Accountants in this clip? All will be revealed through another giggly, fun-to-listen-to (obvs) Knowlton nugget. If you like what you hear, go & listen to ‘Episode 060 – How The F Do You Stand Out From Your Competitors?’.
2022-01-0604 minBusiness AnchorsKnowlton Nugget 003 – How To Discover Your ‘Secret Sauce’ (Ep 43)Wondering how you can discover your own ‘secret sauce’ that helps you stand out from your competitors? In this clip, we discuss the backbone of our own secret sauce & how we think this could change in the future. If you like what you hear, go & listen to ‘Episode 043 – How We Produce World-Dominating Marketing Campaigns For Global Brands’.
2022-01-0403 minBusiness AnchorsE76: How To Go From Employee, To Business Owner (Step By Step Guide)If you’ve ever thought about starting your own business, this is a must-listen. For those who are scared off by this being a ‘step-by-step guide’ don’t be! Although this is super practical, it’s still full of the classic Knowlton bants & stories, like when Lloyd was a terrible employee who was impossible to manage.
2021-12-2324 minBusiness AnchorsKnowlton Nugget 002 – How To Get A Job That You Actually Like (Ep 50)In this nugget, we talk frankly about how to get a job that you enjoy going to. We spend so much time working, why would you want to work somewhere you didn’t love? Prepare yourself for practical steps from two people who used to hate their job, but now love it. Plus, we share an amazing short book about ‘change’ that you’ve gotta read.
2021-12-2002 minBusiness AnchorsKnowlton Nugget 001 – How To Build An Effective Company Culture (Ep 42)This is the first in a new series of Business Anchors content we’re going to be releasing every week called ‘Knowlton Nuggets’. These are short, bitesize nuggets, sharing the ‘best bits’ from previous episodes. In this nugget, we share our no BS approach to building a strong company culture. If you like what you hear, go & listen to ‘Episode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustard’.
2021-12-1303 minBusiness AnchorsE67: How To Be More Successful Starting Today (Actionable Advice)Want to know what you can action today to be more successful? This is for you. In this episode Dan & Lloyd reflect on everything that has contributed to their ‘success’ so far. It’s actionable, it’s BS free & full of giggles. Get your ears ready to be satisfied.
2021-10-2130 minBusiness AnchorsE66: How To Deal With Stress At WorkIf you’ve ever felt stressed at work & would love to hear some practical steps you can take to feel more relaxed, this episode is quite literally made for you. Dan & Lloyd have both had to deal with some pretty stressful jobs, from looking after & being responsible for the safety of 300+ children over summer, to managing a team of 9 people with no management experience. Prepare to learn lots of practical advice, sprinkled with funny stories along the way as usual.
2021-10-1427 minBusiness AnchorsE65: How To Overcome Imposter Syndrome & Self DoubtIf you’ve ever experienced imposter syndrome or self-doubt, this podcast is full of actionable steps that will help you overcome it. Dan & Lloyd have both had pretty dramatic experiences in this department & in this episode, they share their experience, lessons learnt & funny stories along the way as usual.
2021-10-0724 minBusiness AnchorsEpisode 043 – How We Produce World-Dominating Marketing Campaigns For Global BrandsIf you want to know exactly how we generate £hundreds of thousands of trackable revenue, millions of views & raving fans for the brands we work with, this episode is for you! Prepare yourself to learn exactly what Knowlton’s ‘secret sauce' is. This is bursting at the seams with practical advice, examples & more!
2021-05-0625 minBusiness AnchorsEpisode 042 – Company Culture: Why slides, ping pong tables & beanbags don’t cut the mustardActually giving a shit about your employees is more important than letting them do a 20 minute yoga session at lunch. At Knowlton, we like to think we’ve developed a pretty good company culture (by accident) & in this podcast we open the bonnet on how we’ve done it (so you can too), but also why we still have such a long way to go.
2021-04-2923 minBusiness AnchorsEpisode 039 – Hiring & Firing: How To Get Your Dream JobToday we’re discussing the wonderful world of employment & getting your dream job. Want to know how to get a job at Facebook? We have you covered. There are some absolute value bombs sprinkled between the ridiculous stories of Lloyd hiring someone by accident and Dan crying on his first-ever job. Prepare to learn, whilst belly-laughing on your own.
2021-04-0834 minBusiness AnchorsEpisode 036 – The Power of PositivityToday we’re going to make you happy & positive (hopefully), Dan reveals what a guy named Trevor did to him round the back of a pub & Lloyd discusses how all his problems were solved in 2 minutes with a strange middle aged woman at a networking meeting.
2021-03-1828 minBusiness AnchorsEpisode 025 – Is Comparison The Thief Of Joy? This May Surprise You.Fun fact: Tupac died at age 25. Let’s hope this podcast doesn’t… We’re talking about comparing ourselves to others, shit new years resolutions and the popular segment, ‘Dan helping us be good at business’ is returning.
2020-12-1728 minBusiness AnchorsEpisode 024 – We call BS on your business valuesIn this episode we call BS on your business values! Are you tweeting about your eco-friendly business one day and then chucking McDonalds packaging in the sea the next? Are you claiming to be good to the planet whilst not understanding what the business is actually doing like Dan? We’re discussing all of this and more in the Business…Anchors…Podcast.
2020-12-1035 minBusiness AnchorsEpisode 023 – That time we had a fight with our competitorsIn this episode we talk about how we’ve won a significant amount of business through our competitors, a mind-blowing life lesson from a donut & we also see the return of the world-famous segment, ‘Dan helping you be good at business’.
2020-12-0341 minBusiness AnchorsEpisode 021 – The weird Marketing strategy that generated 10 X ROIIn episode 21 we reveal how to turn wigs into money, we’ll be talking about the wonderful world of LinkedIn as well as introducing a new segment called, ‘Dan helping us be good at business’.
2020-11-1933 minBusiness AnchorsEpisode 014 - Try Not To Laugh - Part 1In part 1 Dan & Lloyd tackle the subject of ‘humour’ by trying to make each other laugh with strange stories of their childhood ‘bogey table’, their Granddad's unique approach to comedy and some questionable jokes. Turn the volume down if you don’t want your ear drums to burst with belly laughs.
2020-08-1327 minBusiness AnchorsEpisode 014 - Try Not To Laugh - Part 2Part 2 takes a more ‘businessy’ approach with Dan & Lloyd discussing if ‘humour’ actually sells. Discover what to do if you’re not funny, find out brands that are nailing ‘Advertainment’ as well as the car crash attempts at comedy (cringe).
2020-08-1323 minBusiness AnchorsEpisode 012 - How To Learn Absolutely Anything For Free - Part 2The conversation around education continues as we discuss how you can learn absolutely anything for free, Lloyd’s #1 career progression tip for learning, if it is really worth paying an expert for advice, how Dan learnt to be a parent and so much more!
2020-07-1633 minBusiness AnchorsEpisode 012 - How To Learn Absolutely Anything For Free - Part 1Is education in the UK good enough for our children? How important are your exam results when it comes to getting hired? Where’s the best place to learn how to grow a business? Should kids go to University, get a job, or get drunk in Thailand for a year? Your trusted education experts Lloyd and Dan have all of the answers in this week’s episode.
2020-07-1649 minBusiness AnchorsEpisode 009 - What Is the Closest Our Business Has Ever Come to Failing?In this episode we share how and why our business almost failed, Lloyd’s most embarrassing moment at work, Dan’s life-changing morning routine, a big chunk on dissecting how to increase happiness and SO much more. It’s another random Q & A with lots of giggles.
2020-06-0941 minBusiness AnchorsEpisode 008 - What Is The WORST Experience You Have Ever Had At Work?In this episode we do something completely radical and do a Q & A. We answer a whole variety of difficult business questions from, “If Knowlton are so great at Marketing, why don’t we guarantee results?" to "What is the worst experience you've ever had at work?" Prep[are yourself for a hysterical story about Lloyd losing a Spanish boy.
2020-06-0345 minBusiness AnchorsEpisode 007 - Sales and Marketing Secrets - Part 2In part 2 we pull back the curtain on the sales processes we use that have taken us from not winning much business to winning almost all of the business we’ve pitched for in the last 6 months. We share the worst sales experiences we’ve had including Lloyd’s car crash car sale and Dan being followed around by a sofa salesman and so much more!
2020-05-2642 minBusiness AnchorsEpisode 007 - Sales and Marketing Secrets - Part 1In this epic Sales and Marketing focused two-parter we’re going to be talking through exactly how our business wins new business, how Dan videoing a beached whale helped us win a new client and we will not be eating at our desk to avoid any VERMIN! Part 1 is focused on Marketing.
2020-05-1937 minBusiness AnchorsEpisode 006 - The WORST Business Advice - Part 2Ever wondered how you can prevent a cow from bursting? We pass on some great (terrible) advice we were given to prevent this at a business networking meeting; Lloyd reveals why “YOLO” is the worst advice you give and Dan discusses why it’s not always a good thing to try and fit in.
2020-05-1328 minBusiness AnchorsEpisode 006 - The WORST Business Advice - Part 1What do you need when businesses all over the world are on the brink of collapse during a global pandemic? Some light hearted business themed entertainment of course! This week we’re talking about the worst business advice we’ve received and why the Knowlton family shout “VERMIN!” at Lloyd.
2020-05-0542 minBusiness AnchorsEpisode 004 - Public Speaking SecretsIn this episode of Business Anchors, Dan reveals the biggest secrets on how to get paid as a speaker; we share horror stories we’ve experienced with speakers at events and Lloyd reveals his cringiest story from Social Media Marketing World in San Diego last week.
2020-03-171h 05Business AnchorsEpisode 003 – Our Biggest Business FailuresWe’ve Failed… Big time. It’s time to admit it. In this episode we’re talking about how we completely failed in front of an entire board of directors; we’re going to reveal why Dan failed in such a big way that he ended up in tears on the floor and we’re discussing how to know if you should give up or keep hustling!
2020-03-0154 minBusiness AnchorsEpisode 002 – Are We All Pretending To Be Successful?In this episode of Business Anchors, Dan exposes shady tactics that your favourite entrepreneurs are using to make you think that they are successful; Lloyd and Dan discuss the morality of the “fake it ‘til you make it" approach; and they attempt to work out if money can really buy happiness.
2020-02-181h 09Business AnchorsEpisode 001 – The Cringefest of Business NetworkingIn this episode of Business Anchors, Dan names & shames an event with dodgy sales tactics as well as revealing his most embarrassing moment in business. Lloyd gives a hilarious example of his “60 seconds” & the Business Anchors duo discuss the weird and wonderful world of business networking and events.
2020-02-0559 minBusiness AnchorsTwo Business Anchors Started a Podcast…If Episode 001 is anything to go by this isn’t going to be your typical business podcast. Growing their agency over the last 6 years has provided some amazing experience and hilarious stories around growing and running a business. Business Anchors Lloyd and Dan Knowlton present you the world’s first NSFW business podcast. Are you sure you want to listen to this?
2020-01-3101 min