Shows
Zip Code Kings PodcastDan Leibrandt on How To Make Your Website FASTER (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful pest control marketing agency. Dan breaks down why page speed is critical for pest control websites and how slow loading times kill conversions before prospects even see your offer. He reveals that people have attention spans of just seven seconds, shorter than a goldfish's eight seconds, making fast page loads essential. For pest control owners...
2026-02-2113 minZip Code Kings PodcastDan Leibrandt on The TOP Website Conversion Factors (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the...
2026-02-1818 min
Encourage Mindset#111 | Pain As Fuel w/ Dan LeibrandtDan shares how his journey into home services marketing began by helping his dad, a flooring business owner who had little to no digital presence. After experimenting with multiple online business models and failing early on, Dan explains how committing fully to one niche, pest control SEO, allowed him to build real authority and long-term momentum. He breaks down why storytelling is one of the most powerful tools in marketing and speaking, and how the best industry leaders use stories to connect emotionally and build trust. Dan also explains why cold calling and spammy outreach strategies attract low-quality clients...
2026-02-1027 minZip Code Kings PodcastThe ULTIMATE Guide To Paid Directories (For Pest Control Business) - Dan LeibrandtAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan delivers a comprehensive masterclass on paid directories, covering everything from platform selection and profile optimization to lead conversion and ROI tracking. For pest control business owners looking to generate consistent leads beyond Google and SEO, this episode provides the complete roadmap for succeeding with platforms like Yelp...
2026-02-0250 minZip Code Kings PodcastDan Leibrandt on Tracking ROI From Paid Directories (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed...
2026-01-3010 minZip Code Kings PodcastDan Leibrandt on Paid Directory Review STRATEGY (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan dives deep into review strategies specifically for paid directories like Yelp, Thumbtack, and HomeAdvisor, revealing how pest control businesses can build their reputation and stand out from competitors on these platforms. For pest control owners investing in paid directories, this episode explains why reviews are just as critical on these...
2026-01-2812 minZip Code Kings PodcastDan Leibrandt on Converting LEADS on Paid Directories (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the critical strategies for converting leads from paid directories like Yelp, Thumbtack, and HomeAdvisor into paying customers. For pest control business owners investing in paid directories, this episode reveals why speed to lead and proper follow-up systems can make or break your ROI on these...
2026-01-2610 minZip Code Kings PodcastDan Leibrandt on How To OPTIMIZE Paid Directories (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.Dan emphasizes...
2026-01-2311 minZip Code Kings PodcastDan Leibrandt on The TOP Paid Directory Platforms (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the most effective paid directories for pest control businesses, revealing which platforms generate the highest quality leads and best return on investment. For pest control owners looking to expand their lead generation beyond Google and SEO, this episode provides critical insights into navigating the paid...
2026-01-2111 minZip Code Kings PodcastThe ULTIMATE Guide To Paid Search Ads (For Pest Control Business) - Dan LeibrandtAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this five part paid ads series, Jonas Olson and Dan Leibrandt break down every major advertising platform pest control companies need to understand in order to scale. Dan starts by walking through the ideal Google Ads structure and explains why campaigns should mirror the way a website is built, with each core service separated, each city split into its own ad group, and each landing page tightly aligned with keyword intent. From there, they move...
2026-01-1955 min
Local Marketing SecretsChris Palmer: What's Actually Working in Local SEO Right Now (200+ Client Insights)In this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Palmer, one of the most hands-on SEO practitioners in the industry who runs a top YouTube channel on local SEO with over 40,000 subscribers and manages 200+ client accounts. Chris has been in the trenches of local search for over 15 years, specializing in Google Business Profile optimization, technical SEO, and real-world testing to discover what actually moves the needle for local businesses.Chris breaks down his complete local marketing strategy, revealing why ads should come before SEO, how to dominate Google Maps with strategic location placement, and the...
2026-01-1954 minZip Code Kings PodcastDan Leibrandt on Local Service Ads STRATEGY (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jonas Olson sits down with Dan Leibrandt to break down Local Service Ads and how pest control companies can use them to drive high quality leads. Dan explains the history of LSAs, how they evolved from Home Service Ads, and why they have quickly become one of the most powerful paid channels in the home services space. He walks through the exact steps to become Google Guaranteed, what the verification process looks like...
2026-01-1614 minZip Code Kings PodcastDan Leibrandt on The TRUTH To Running Bing Ads (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jonas Olson sits down with Dan Leibrandt to break down Bing Ads for pest control companies and how they compare to Google Ads. Dan explains the biggest differences between the two platforms, including Bing’s older demographic, its stronger desktop usage, and the fact that Bing controls search traffic from Yahoo, AOL, DuckDuckGo, and other secondary search engines. He covers why the overall search volume is smaller, why cost per click is usually lo...
2026-01-1408 minZip Code Kings PodcastDan Leibrandt on How To CRAFT Google Ads Copy (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s in...
2026-01-1211 minZip Code Kings PodcastDan Leibrandt on The MOST Effective Google Ads Targeting (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website...
2026-01-0910 minZip Code Kings PodcastDan Leibrandt on How To CREATE Google Ads Campaigns (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers...
2026-01-0715 min
Local Marketing SecretsBreaking Down the 2026 Local Search Ranking Factors with Darren ShawIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Darren Shaw, founder of Whitespark and the current steward of the annual Local Search Ranking Factors Survey. Darren is one of the most respected names in local SEO, with his survey becoming the industry standard for understanding what drives local business rankings.Dan and Darren break down the brand new 2026 Local Search Ranking Factors Survey released in November, covering major shifts that local businesses and SEOs need to know. They discuss the surprising emergence of business hours as the #5 ranking factor for local pack results, revealing how...
2026-01-0549 minZip Code Kings PodcastJake Sheldon on How To CONVERT Leads From Facebook Groups (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of home service companies that includes pest control, moving, and cleaning businesses. Together they focus on one of the most important parts of the Facebook group strategy, which is converting the attention you generate into real customers. Dan and Jake begin by revisiting the posting rhythm that creates consistent interest. They cover the introduction post...
2025-12-3110 minZip Code Kings PodcastJake Sheldon on How To AVOID Facebook Group Bans (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of service companies that includes pest control, moving, and cleaning businesses. Together they break down one of the most important topics in the Facebook group strategy, which is how to avoid getting banned. Dan and Jake open the conversation by addressing the most common mistakes owners make, especially promotional posts that promise discounts or deals...
2025-12-2908 minZip Code Kings PodcastJake Sheldon on Finding The BEST Facebook Groups (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a multi-million-dollar portfolio of service-based companies spanning pest control, moving, and other home-service industries. Jake has generated thousands of leads through free organic social strategies, and one of his most effective methods is using Facebook groups. In this conversation, Dan and Jake break down exactly why Facebook groups work, how they build brand visibility at scale, and why...
2025-12-2411 minZip Code Kings PodcastThe ULTIMATE Guide To Social Media (For Pest Control Business) - Jonas OlsonAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this long-form training, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that has become one of the fastest-growing social media brands in the home-services industry. With more than 150K subscribers on YouTube and tens of thousands more across TikTok, Instagram, and Facebook, Jonas has built a blueprint for organic growth that any pest control or home-service owner can follow. Over the course of this full combined episode...
2025-12-2245 min
Local Marketing SecretsMarie Haynes: Google Is Becoming an AI Agent (What That Means for SEO)In this episode of Local Marketing Secrets, Dan Leibrandt interviews Marie Haynes, founder of Marie Haynes Consulting and one of the top names in SEO and AI search. Marie has spent more than a decade studying Google's algorithms, site quality, EEAT, and recovery from major traffic drops.Dan and Marie explore how AI is reshaping Google and what businesses need to do to win in 2026 and beyond. Marie shares her unique origin story as a veterinarian who became fascinated with Google's ranking systems and eventually became a leading SEO consultant after mastering penalty removal during the 2012 Penguin...
2025-12-221h 20
Local Marketing SecretsHoward Patridge on How To Build a Business That Runs Without You (Systems, Leadership, Mindset)In this episode of Local Marketing Secrets, Dan Leibrandt interviews Howard Partridge, one of the most influential small business coaches in America. Howard went from growing up in deep poverty to building multiple successful companies, starting with a cleaning business he scaled from the trunk of his car into a multi-million dollar operation. He's written more than a dozen books and worked closely with the legend Zig Ziglar.Dan and Howard dive into how owners can escape daily chaos, build real systems, develop strong teams, and scale to a million dollars and beyond without burning out. Howard shares his...
2025-12-1540 minZip Code Kings PodcastJonas Olson on What To POST on Social Media (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest...
2025-12-1210 minZip Code Kings PodcastJonas Olson on The BEST Social Media Platforms (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 150,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help...
2025-12-1008 minZip Code Kings PodcastThe ULTIMATE Guide To Local SEO (For Pest Control Business) - Dan LeibrandtAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this full training session, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Dan explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and...
2025-12-081h 27
Local Marketing SecretsKen Moskowitz on How To Craft The Perfect Ad: Storytelling, AI Tools, and Brand MessagingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Ken Moskowitz, a branding veteran with over 40 years of experience. Ken has worked with some of the world's most recognizable brands including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He's also deeply involved in the home service world, holding equity in seven home service businesses.Dan and Ken explore how to build a brand people remember, trust, and choose even in a crowded market. Ken shares his remarkable origin story of becoming obsessed with advertising at age 13, creating a recording studio in his bedroom, and landing his...
2025-12-0852 minZip Code Kings PodcastDan Leibrandt on How To Build QUALITY Backlinks (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Dan starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site...
2025-12-0518 minZip Code Kings PodcastDan Leibrandt on How To OPTIMIZE Your Pest Control Website For SEOAre you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-p...
2025-12-0315 minZip Code Kings PodcastDan Leibrandt on How To RANK Google Business Profile (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Dan explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your...
2025-12-0119 min
Local Marketing SecretsJeremy Vest Gives a MASTERCLASS On YouTube: #1 Ranking Signal, Best Content Strategy, and AI VideoIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jeremy Vest, one of the top YouTube strategists in the world and founder of Creator Unlock. Jeremy has helped thousands of businesses and creators grow with video, working with some of the biggest YouTube channels like Grant Cardone and top home service channels including Roger Wakefield.Dan and Jeremy explore what actually works on YouTube in 2025 and beyond. Jeremy shares his 19-year journey as a YouTube strategist, revealing the biggest shift in YouTube history happening right now: television has become the number one source of watch time...
2025-12-0149 minZip Code Kings PodcastDan Leibrandt on The SECRET Of Keyword Research (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Dan opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and...
2025-11-2814 minZip Code Kings PodcastDan Leibrandt on How To Build a Website The RIGHT Way (For Pest Control Business)Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, to break down exactly how important a website is for pest control companies and what separates a high-performing site from one that costs you customers. Dan explains why your website functions as your digital storefront, how first impressions influence buying decisions, and why a clean, on-brand, professional site is essential for building trust and increasing conversions.Jake and Dan walk through...
2025-11-2624 min
Local Marketing SecretsEllen Rohr on Why You NEED To Charge More, Building a $40M Franchise, and Top 3 Home Services KPIsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Ellen Rohr, co-founder of Zoom Drain, a rapidly growing drain and sewer franchise now with 60+ locations across the United States. Ellen is also a major industry leader at ServiceTitan where she serves as the brand and industry marketing lead, helping guide thousands of contractors on building better, more profitable companies.Dan and Ellen explore how she helped grow two national brands so quickly, the most common money and pricing mistakes across the trades, and her best advice for scaling with clarity and confidence. Ellen shares her powerful...
2025-11-2452 min
Local Marketing SecretsBodhi Gallo on His SECRET To Local SEO, Building a $10M Agency, and Twitter Growth StrategiesIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Bhodi Gallo, an entrepreneur who went from running a dumpster rental business in college to becoming one of the biggest voices on Twitter for local SEO and home service marketing. Bhodi scaled his dumpster business to over $750,000 a year before selling it. Now he's co-founder and chief revenue officer at Striker Digital, working with over 600 home service clients.Dan and Bhodi explore the marketing strategies that actually move the needle for service companies today. Bhodi shares how he got into SEO at 17 through affiliate marketing and bought...
2025-11-1743 min
Local Marketing SecretsDave Carroll REVEALS How He Built a $100M SaaS, Going To Prison, and What It Really Takes To WinIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Dave Carroll, founder and CEO of Dope Marketing, a software company offering laser-focused direct mail with no minimum order for small businesses and agencies. Dope just landed on the Inc. 5000 for the second year in a row, and Dave's team of over 100 runs a full-scale print and fulfillment operation that integrates with CRMs like GoHighLevel and Zapier.Dan and Dave explore Dave's incredible journey from prison to building multiple successful businesses including Lion Share Maintenance and Dope Marketing. Dave shares how he started a window cleaning company, got into...
2025-10-271h 04
Local Marketing SecretsJason Hennessy on The TRUTH Of Hitting $23M, Reverse Engineering Google, and Local SEO StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jason Hennessey, an internationally recognized SEO expert, entrepreneur, author, and founder of Hennessey Digital, one of the fastest growing marketing agencies in America. Jason's work has helped hundreds of businesses, especially law firms, dominate Google through proven SEO systems. He's also built a massive following of over 1.7 million people on Instagram where he shares daily insights on marketing, mindset, and business growth.Dan and Jason explore Jason's 20-year journey from reverse engineering Google's algorithm back in the early 2000s to leading a 100-person agency today doing $23 million...
2025-10-1348 min
Local Marketing SecretsTony Ricketts on His METHOD To Agency Growth, Scaling Local Businesses, and What's Working NowIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Tony Ricketts, founder and CEO of Lawnline Marketing. Over the past 9 years, Tony has grown Lawnline into one of the most recognized niche agencies in the country, serving more than 200 lawn and landscape companies and generating over $3 million in annual revenue. Beyond Lawnline, Tony is also the founder of Crystal Insights, a new AI-powered call analysis software, and Agency Titan, a platform in development to help digital marketing agencies manage their business and fulfillment.Dan and Tony explore Tony's journey from being a software engineer to running a generalist...
2025-10-0651 min
Local Marketing SecretsChris Dreyer Gives a MASTERCLASS on AI SEO, Winning Inc. 5000 Award 8x In a Row, and "Niching Up"In this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Dryer, founder and CEO of rankings.io, one of the top SEO agencies in the country specializing exclusively in personal injury law firms. Chris took a $15,000 loan and turned it into an 8-year consecutive Inc. 5000 company, helping some of the biggest law firms in the US dominate Google search. He's also the host of the Personal Injury Mastermind podcast and author of Niching Up and Personal Injury Lawyer Marketing.Dan and Chris explore Chris's journey from teaching and playing online poker to running over 100 affiliate sites...
2025-09-2950 min
Local Marketing SecretsTim Kahlert on The PROBLEM With Your Website, Building #1 Local SEO Community, and Common QuestionsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Tim Kahlert, founder of Hypetrix, author of the Local SEO Bible, and one of the most active voices in the local SEO space. Tim is a contributor to Whitespark's local search ranking factors, a frequent writer for BrightLocal, and runs the largest local SEO community with over 100,000 members in his Facebook group. He's known for his no-nonsense approach to Google Business Profiles, his massive local SEO checklist, and his focus on what actually moves rankings in the real world.Dan and Tim explore Tim's journey from being $20,000...
2025-08-2551 min
Local Marketing SecretsJoe Crisara on The SCIENCE Of Pricing Home Services, Escaping $471k Of Debt, and Sales StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Joe Crisara, known as America's service sales coach and the creator of the Pure Motive Service System. Joe has helped thousands of contractors go from scraping by to running thriving high-ticket businesses by transforming how they sell and serve. He's the founder of Service MVP, author of the bestselling book "What Should We Do?" and one of the most respected voices in the home services industry.Dan and Joe explore Joe's incredible journey from being $471,000 in debt with an average ticket of $92 to becoming debt-free and running...
2025-08-1156 min
Local Marketing SecretsClaudia Tomina on Google Business Profile Suspension CRISIS, Ranking Factors, and Restaurant SEOIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Claudia Tomina, founder and CEO of Reputation Arm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a platinum Google Business Profile product expert, a contributor to Search Engine Land and Local Search Ranking Factors, and a trusted adviser to businesses trying to rank in the map pack, with particular expertise in restaurants.Dan and Claudia explore her journey from e-commerce to starting Reputation Arm, a SaaS platform that helps multi-location businesses and big brands generate reviews and...
2025-08-0448 min
Local Marketing SecretsRoger Wakefield on Becoming a FAMOUS Plumber, Selling His Company For $46M, and YouTube SecretsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Roger Wakefield, a master plumber turned media powerhouse who built a plumbing empire and then created the world's most popular plumbing YouTube channel with over 650,000 subscribers and millions of views. Roger is a national voice for the trades, a keynote speaker, and a leading advocate for blue-collar entrepreneurship.Dan and Roger explore Roger's journey from getting into plumbing at 16 after a friend challenged him about his future managing a restaurant to becoming one of the most influential voices in the trades. Roger shares how he quit high...
2025-07-2851 min
Local Marketing SecretsMarko Sipilä on Becoming a MILLIONAIRE at 21, Keys To Winning Facebook Ads, and Using ChatGPTIn this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how...
2025-07-2148 min
Local Marketing SecretsTony Mormino Goes DEEP On Social Media For Local Business, How To Go Viral, and Personal BrandingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Tony Mormino, a 25-year HVAC veteran, VP of Technical Media at Air Control Concepts, award-winning creator of the HVAC TV YouTube channel and podcast, and 2025 HVAC Tactical Influencer of the Year with hundreds of thousands of followers across social platforms including 50,000 on LinkedIn and 50,000 on Instagram.Dan and Tony explore Tony's journey from growing up in an HVAC family to becoming one of the most recognized voices in commercial HVAC. Tony shares his perspective on personal branding, explaining that he initially cringed at the term but now...
2025-07-0747 min
Local Marketing SecretsJason Brown on EXPOSING Shady Local SEO, Helping The FTC with Fake Reviews, and Fighting SpamIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jason Brown, a former platinum Google Business Profile product expert, founder of Review Fraud, and Bright Local's resident spam sheriff who's helped countless businesses stamp out fake listings and fraudulent reviews. Jason has been featured on Bright Local, CNBC, and NBC's Today Show for exposing the dark side of local search, and he even helped the FTC craft a fake review policy.Dan and Jason explore Jason's 20-year journey in local SEO, which started by fluke when a neighbor needed a project manager for building websites. Jason...
2025-07-0352 min
Local Marketing SecretsBryan Eisenberg on INVENTING The Term “CRO”, Making Billions For Big Clients, and Losing 100lbsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Bryan Eisenberg, two-time New York Times bestselling author, co-creator of the groundbreaking persuasion architecture framework, and the person who actually coined the term "conversion rate optimization" along with terms like "bounce rate" that are now industry standards. Bryan has helped major brands like Google, Disney, Dell, HP, and Travelocity generate hundreds of millions in additional revenue and has been named a top 10 user experience guru with over 140,000 followers on LinkedIn.Dan and Bryan explore Bryan's 30+ year journey in digital marketing, starting from running a bulletin board system...
2025-06-301h 06
Local Marketing SecretsBarry Schwartz on Google’s CRAZY "I/O Update", Optimizing For LLMs, and The Future of SearchIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Barry Schwartz, one of the top names in all of SEO, founder and editor of Search Engine Roundtable, longtime contributor to Search Engine Land, and the guy who's been covering every Google update, big or small, for over 20 years. Barry has published tens of thousands of articles, interviewed Google's top search executives, and helped shape the SEO conversation around the globe. He's also the founder of Rusty Brick, a successful web development agency he started over 30 years ago.Dan and Barry explore Barry's journey starting Rusty Brick...
2025-06-1651 min
Local Marketing SecretsAl Levi on His FRAMEWORK That Got Tommy Mello To $300M, Home Services Mistakes, and Marketing HacksIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Al Levi, the third generation contractor turned business strategist who wrote the best-selling book "The Seven Power Contractor." Al co-founded the rapidly growing Zoom Drain franchise and created the signature operating manuals and staffing systems that thousands of trades businesses rely on every day. After scaling his family's plumbing and HVAC firm to 70+ employees and retiring at 48, Al has spent the last two decades helping contractors around the world run their companies with less stress and more success.Dan and Al explore Al's journey being born into...
2025-06-0951 min
Local Marketing SecretsAaron Weiche on Why Your Website SUCKS, How To Win Local Business, and Conversion OptimizationIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Aaron Weiche, co-founder of Leadferno, a SaaS platform that's changing the game for local businesses by turning more visitors into paying customers through text-based messaging. Aaron previously led Gather Up, growing the company so quickly it landed on the Inc. 5000 list before successfully exiting through acquisition. He's spoken at over 100 major industry conferences including MozCon Local, SMX Advanced, and Local U Advanced, and he's a trusted thought leader known for his practical results-focused approach to conversion optimization.Dan and Aaron explore the fundamentals of conversion optimization, with...
2025-05-1948 min
Local Marketing SecretsBrigham Dickinson on The KEY To Sales In Home Services, Training 1,250+ Reps, and StorytellingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Brigham Dickinson, founder of Powerselling Pros, the nation's top coaching organization for customer service representatives in the trades. Having trained over 1,250 CSRs across the US, Canada, and Australia, Brigham is the visionary behind the renowned Pattern for Excellence customer service framework and co-founder of the successful after-hours answering service Booked by PSP, known industry-wide for converting nearly every incoming call into revenue.Dan and Brigham explore the fundamentals of customer service through a powerful story from Woodfin, a cause-driven heating and cooling company in Richmond, Virginia with 100...
2025-05-1249 min
Local Marketing SecretsJim Klauck on Radio Ads STRATEGY For Home Services, Working With Tommy Mello, and 40+ Years On AirIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jim Klauck, who's been in radio for over 40 years and has spent the past 20 years helping major home service businesses grow through radio and podcasting. He's the founder of Check Pro, a trusted referral network that's connected thousands of homeowners with vetted pros since 2005. He's the host of the long-running Check Pro radio show and the nationally syndicated Bring on Success podcast. Jim has worked with brands like A1 Garage Door and Abacus Plumbing, authored The Radio Pitchman's Podcast Playbook, and has spoken on stages like Vertical Track.
2025-05-0552 min
Local Marketing SecretsDan Antonelli on What Most Brands Get WRONG, Rebranding 2,500+ Home Services, and Lessons LearnedIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Dan Antonelli, the founder and creative force behind Kick Charge Creative, an agency that's rebranded over 2,500 local businesses, including several nine-figure home service businesses like A1 Garage, Goettl, and more. He's the author of the Amazon bestseller "Branded Not Blanded" and widely known as the guy behind the best looking service trucks on the road. His work has dominated the Tops in Trucks Awards, earning himself a spot in the HVAC Hall of Fame award, helping companies grow from six figures to eight and potentially even nine figures and...
2025-04-2847 min
Local Marketing SecretsAdam Coffey on Doing $2.5 BILLION in Deals, Why Most Businesses Get Stuck, and 4 Stages Of GrowthIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Adam Coffey, a three-time CEO of national private equity-backed service companies, two of which he scaled to over a billion dollars in enterprise value. Over the course of his career, he's led 58 acquisitions, delivered an average of 5x return for investors, and overseen more than $2.5 billion in deal value. He's also the number one best-selling author of "The Private Equity Playbook," "The Exit Strategy Playbook," and "Empire Builder," with all of his books topping Amazon's charts in the business category.Dan and Adam explore the four stages...
2025-04-2149 min
Local Marketing SecretsBen Heath on Spending $100 MILLION on Meta Ads, Instagram Vs. Facebook, and Creating Killer OffersIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Ben Heath, one of the top names in Facebook ads with over a million followers across social media and over 300,000 subscribers on his main YouTube channel. He's been running his agency Heath Media for over 9 years, which now has over 50 employees. Over those nine years, they have managed over $150 million of Facebook and Google ads and generated over $600 million in client revenue.Dan and Ben explore how to think about Facebook ads as interruption advertising on platforms where people spend massive amounts of time. Unlike Google ads...
2025-04-1437 min
Local Marketing SecretsCraig Campbell on The MISTAKE Of Doing Black Hat SEO, When To Use AI, and How Google Has EvolvedIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Craig Campbell, one of the top names in SEO with over 22 years of experience in the industry. Craig was voted the number one most influential SEO in the world in 2020 and has spoken at major conferences internationally including Brighton SEO, Chiang Mai SEO, Affiliate World and more. He has a huge following on social media with over a million subscribers on YouTube, over 160K on TikTok and over 100K on Twitter. He's also built and flipped countless profitable websites and even landed a six-figure sponsorship deal with Ahrefs for...
2025-04-0756 min
Local Marketing SecretsAndrew Shotland on NEW Local SEO Data, The Rise Of Reddit and Quora, and Google's AlgorithmIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Andrew Shotland, CEO of Local SEO Guide, which does local SEO consulting for multi-location businesses and started over 18 years ago. They've worked with some of the biggest companies in the space such as Angie's List, HomeAdvisor, Local.com, Bing Maps, Thumbtack and many more. Andrew is also a board member and vice president for Bay Area Search, an SEO community in San Francisco, and is quoted in major publications such as The New York Times and The Wall Street Journal for his expertise in search marketing.Dan...
2025-03-3150 min
Local Marketing SecretsDennis Yu on The RIGHT Way To Start a Podcast, The Power Of Repurposing, and Boosting ContentIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Dennis Yu in front of the Great Pyramids of Egypt. Dennis worked at Yahoo about 25 years ago as one of the first search engine engineers there, building analytics and being part of that first original team at Yahoo, many of whom then moved to Google. Dennis has hundreds of thousands of followers across social media, has spoken at about a thousand conferences, and has worked with some of the biggest clients in the world including Nike, Red Bull, Adidas, Starbucks, and the Golden State Warriors.Dan and...
2025-03-241h 08
Local Marketing SecretsRobin Alex on Building a $2.5 BILLION Dollar SaaS, The GoHighLevel Story, and Using AI EffectivelyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Robin Alex, one of the three co-founders of HighLevel (also known as GoHighLevel), a comprehensive sales and marketing platform tailored for agencies serving small businesses. As of 2024, HighLevel has over a $1.3-1.5 billion valuation, and Robin and his co-founders received the Southwest Award for Entrepreneur of the Year in 2024.Dan and Robin explore Robin's journey before HighLevel, when he was running a local marketing agency serving about 200 customers with 25 people around the world. The biggest problem he faced was the disconnect between driving leads and actually closing...
2025-03-1743 min
Local Marketing SecretsJosh Nelson on Scaling 137+ Agencies To $1 MILLION Dollars, Why Most Fail, and Local Marketing HacksIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Josh Nelson, the founder of Seven Figure Agency and Plumbing and HVAC SEO. Josh has been running Plumbing and HVAC SEO for 15 years, which is a digital marketing agency helping plumbers and HVAC companies with digital marketing. He's also been running Seven Figure Agency for 11 years, which helps agencies grow and scale. Josh has 137 people in Seven Figure Agency doing a million dollars or more a year, 23 people at multiple seven figures, and a combined revenue of $250 million a year with all those agencies combined.Dan and...
2025-03-1054 min
Local Marketing SecretsGreg Sterling on The IMPACT Of AI in Local SEO, 25+ Years in Local Search, and Consumer TestingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Greg Sterling, a co-founder of Near Media who has been in local marketing for over 25 years as a local marketing analyst. Greg currently helps multi-location brands maximize investments in search. He started Near Media just over four years ago with two other local marketing experts - Mike Blumenthal and David Mihm. He also co-hosts the Near Memo podcast, offers a free and paid newsletter for local marketing insights, and started Local Dialogue, a boutique local research firm that helps track AI in the local market.Dan and...
2025-03-031h 05
Local Marketing SecretsSean Akyildiz on AI Agents TAKING OVER, AI For Local Business, and Personal Branding StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Sean Akyildiz, also known as Zoro The Wiz, a personal branding and AI expert. The two reminisce about their shared history, including starting a software company, Pegasus UGC, in 2023. They discuss Sean’s entrepreneurial journey from launching NFT projects to pivoting into AI development and personal branding, where Sean scaled his Instagram following to 100,000+.Sean shares insights on:AI in Business: He highlights the rapid evolution of AI, especially in automating administrative tasks, sales, and content creation, while expressing concerns about AI's dystopian potential. Sean em...
2025-02-241h 18
Local Marketing SecretsChris Yano on Building a $100 MILLION Dollar Agency, Partnering With Gary Vee, and Private EquityIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Yano, founder and CMO of RYNO Strategic Solutions. Chris shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the...
2025-02-1748 min
Local Marketing SecretsJonathan Bannister on His UNTAPPED Local Marketing Strategy, What Agencies Lie About, and BrandingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. The conversation highlights the significance of adaptability, continuous learning, and building strong client relationships in the marketing field. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising...
2025-02-101h 40
Local Marketing SecretsBlake Denman on What's ACTUALLY Working In Local SEO, Link Building, and Local Content StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies.Key Takeaways:- Blake Denman has been in local SEO for 18...
2025-02-031h 07
Local Marketing SecretsTim Brown on Building a $6 MILLION Dollar Agency, Social Media, and The Truth Of EntrepreneurshipIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown...
2025-01-271h 04
Local Marketing SecretsGyi Tsakalakis on Legal Marketing SECRETS, 17+ Years in Local SEO, and Local Search PredictionsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business....
2025-01-201h 04
Local Marketing SecretsPhil Risher on The 3 Systems EVERY Local Business Needs, Email Marketing, and Retargeting StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies with groundbreaking strategies. Discover how Phil helped a business grow from $3M to $8M in revenue and increased another company’s leads by over 1000%, all th...
2025-01-131h 02
Local Marketing SecretsNeil Patel on The FUTURE Of AI, Growing To 1,000+ Employees, and Hitting 5 Million FollowersIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online.Neil also reveals his secrets to social media growth, including how he gained 1.3M YouTube subscribers and built a massive online following. Whether...
2025-01-0628 min
Local Marketing SecretsPeter Rota on His FORMULA For Technical SEO, How To Audit Effectively, and What Actually WorksIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content.The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit and search optimization led to a full-time career. He explains how he’s tackled both local and enterprise-level projects, noting that local SEO can be surprisingly complex and ever-changing, while enterprise SEO involves careful stakeholder management and long...
2024-12-1658 min
Local Marketing SecretsJonas Olson on Growing To $10 MILLION Dollars, 120k on YouTube, and The Power Of PodcastingIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.During the conversation, Jonas explains how the pandemic became a turning point for his company, forcing him to pivot from landscaping to pest control. He details how he took bold ri...
2024-11-251h 05
Local Marketing SecretsChris Panteli on The PR BLUEPRINT For Local Business, Getting Backlinks, and Building a BrandIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility.Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest...
2024-11-181h 03
Local Marketing SecretsRonald Osborne on How To CRUSH Local SEO, Hitting 90k+ on YouTube, and Local Content StrategyIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver....
2024-11-111h 05
Local Marketing SecretsBrian Dordevic on $4/hour To MILLIONS in SEO, How To Rank on Keywords, and Agency ManagementIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies.Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core We...
2024-11-041h 33
Local Marketing SecretsMark Hummel on TRAITS Of Effective Leaders, What Contractors Get Wrong, and The 8-Figure MindsetIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals.Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the...
2024-10-2859 min
Local Marketing SecretsNathan Gotch on His CRAZY Blogging Strategy, Local SEO Tactics, and SEO Advice For BeginnersIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Nathan Gotch, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career.The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO...
2024-10-211h 11
Local Marketing SecretsAmy Toman on FIXING Google Business Profile Suspensions, Appeals, and Choosing The Right LocationIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products.Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control. Amy highlights...
2024-10-1449 min
Local Marketing SecretsAllan Draper on OWNING 28 Different Companies, Winning in Pest Control, and How To Scale FastIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bux podcast and manages a coaching program and community called Bug Bux Plus. Danny admires Allan's extensive experience and accomplishments in the pest control space.The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, eventually fo...
2024-10-071h 01
Local Marketing SecretsLenny Gray on How To DOMINATE Door To Door Sales, Hitting 8-Figures, and Hiring Sales RepsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Lenny Gray, a seasoned expert in the pest control and door-to-door sales industry. Lenny discusses his journey from starting as a door-to-door sales rep for Orkin Pest Control to founding Rove Pest Control, one of the largest pest control companies in Utah. He explains how door-to-door sales played a significant role in his success and shares insights from his two books, Door to Door Millionaire and More Door to Door Millionaire.Lenny emphasizes the importance of a systematic sales process, which he calls the "sales flow," that...
2024-09-301h 04
Local Marketing SecretsWyatt Chambers on His TRICK To Business Growth, Local Marketing Strategy, and Networking TipsIn this episode of Local Marketing Secrets, Dan Leibrandt interviews Wyatt Chambers, a seasoned entrepreneur and marketing expert specializing in pest control. Wyatt's career journey started with UPS, where he served as an e-commerce consultant working with Fortune 500 companies. His exposure to young entrepreneurs succeeding through digital marketing, particularly in Google Ads, piqued his interest in online marketing, which led him to launch CS Design Studios, a marketing agency that later focused on pest control.Wyatt co-founded multiple pest control companies, including Swarm Pest Control Marketing, and emphasized the importance of niching down in industries like pest...
2024-09-231h 05
Local Marketing SecretsDanny Barrera on Sleeping in His CAR To 7-Figure Agency, Sales Process, and Delivering ResultsIn this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue.Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing...
2024-09-161h 05
Local Marketing SecretsBill Dowd on Building a MAJOR Local Franchise, Lessons Over 35 Years, and Local Marketing InsightsIn this episode of Local Marketing Secrets, Danny Leibrandt speaks with Bill Dowd, founder of Skedaddle, a wildlife and pest control company that has grown into one of North America's leading franchises in the industry. The conversation dives deep into Bill’s journey from his early years as a professional hockey player to becoming a successful entrepreneur, running Skedaddle for over 35 years.Bill's Hockey Career: Bill shares his background as a former professional hockey player, drafted by the New York Islanders in the early 80s. After spending time in the minor leagues, Bill transitioned into wildlife control wh...
2024-09-0959 min
Local Marketing SecretsKyle Roof on How To Rank ANY Website Page, Why "EEAT" Matters, and Insights From SEO TestingIn this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.
2024-09-031h 03
Local Marketing SecretsAndrew Shotland on Making Walmart BILLIONS, Local SEO For Big Businesses, and Best SEO ToolsIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to...
2024-08-2644 min
Local Marketing SecretsDarren Shaw on How To RANK Any Google Business Profile, Insights From Local SEO Pros, and ReviewsIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an...
2024-08-191h 06
Local Marketing SecretsBen Fisher on The TOP Google Business Profile Ranking Factors, Suspensions, and Local SEO MythsDanny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west"...
2024-08-121h 12
Local Marketing SecretsMike Blumenthal on Insights From The Google LEAK, 40+ Years in Local SEO, and Consumer ResearchIn this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO...
2024-08-051h 03
Local Marketing SecretsJake Sheldon on How Virtual Assistants SAVED His Life, The Key To Facebook Ads, and Equity PlaysIn this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to...
2024-07-2952 min
Local Marketing SecretsJoy Hawkins on What Drives RESULTS in Local SEO, What's Changed Recently, and YouTube StrategyIn this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.Key insights from the conversation include:Joy's SEO Journey: Joy started her career in sales but...
2024-07-221h 03
Local Marketing SecretsJoe Dingwall on Managing 100+ Employees, How To Train Sales Teams, and Tech For Pest ControlIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Catseye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Catseye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Catseye's success is largely due to its...
2024-07-1558 min
Local Marketing SecretsBradley Benner on Google's HUGE Algorithm Change, Keywords Vs. Topics, and Internal Linking HacksIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process...
2024-07-0854 min
Local Marketing SecretsDennis Yu on Spending $1 BILLION on Ads, His "Dollar a Day" Strategy, and Dominating LocallyIn this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.Key Points Discussed:Background on Dennis Yu:Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.He emphasizes the difference in advertising strategies between large corporations and local businesses.Facebook Ads for Local Businesses:
2024-07-071h 08
Local Marketing SecretsChris Brencans on His WILD Local Marketing Strategy, Getting "On The Map", and Building BrandIn this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.Key highlights from the discussion include:Chris’s Background and On The Map Marketing:Chris started at On The Map Marketing 10 years ago as a website project manager.The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search re...
2024-05-3133 min
Local Marketing SecretsJeremy Newman on Building a $7M Home Service EMPIRE, The Role Of Faith, and Hard Lessons LearnedIn this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.Introduction:Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and OneTom Plumber. Jeremy has generated over $7 million in revenue and is now venturing into real estate.Jeremy's Entrepreneurial Journey:Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he...
2024-05-241h 04
Local Marketing SecretsEric Bassett on Building a 7-FIGURE Pest Control Company, Lead Generation, and Finding PurposeThis podcast features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:Introduction:Danny introduces Eric as the co-owner of Nutura Pest Control and host of the Bug Bucks podcast. Eric has over 16 years of experience in the pest control industry, and Nutura has accumulated over 2,000 5-star Google reviews.Insights into Door-to-Door Sales:Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting...
2024-05-171h 06
Local Marketing SecretsGreg Gifford on What Local SEO Gurus Get WRONG, What Actually Works, and Building Local BacklinksThis podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary:Introduction & Background:Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field.Evolution of SEO:Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s al...
2024-05-101h 02
Local Marketing SecretsDennis Yu on How To BUILD a Brand, Online Vs. Traditional Marketing, and Understanding "EEAT"In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak.Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business...
2024-05-0359 min
Local Marketing SecretsMike Forgie on FAST Wins For Local SEO, Optimizing Google Business Profile, and Utilizing LSAsAre you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast.Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships.Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized...
2024-04-261h 05
Local Marketing SecretsRaphael Sterk on The KEY To Google Ads, Lessons From His Biggest Clients, and Measuring ResultsAre you a local business owner or local marketer? Raphael Sterk reveals everything you need to know about Google Ads on the latest Pest Control SEO Podcast.The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.Campaign Setup:The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.Top-of-funnel ads...
2024-04-191h 07
Local Marketing SecretsDennis Yu on The NEW Era Of SEO, How Google Has Changed, and ChatGPT Taking Over SearchAre you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.The conversation...
2024-04-131h 04