Shows
The Copy CornerHow to Deal with Difficult ClientsDo you ever find yourself in a bind where you're struggling to find quality clients?They're always saying "You're too expensive (you're really not)" or their budget isn't high enough. And they always have ridiculous timeframes in mind.If you're at a point where you don't know what to do, we're going to help you navigate these tough conversations.We cover everything from:• Client who don't pay on time (or at all)• How to fire a client• Dealing with scope creep• Setting communication boundaries• Talking about budget and timefr...2022-06-2216 minThe Copy CornerInvaluable FREE Tools To Help Run Your Writing BusinessWe are big believers in investing in your business, but also know it's important to save where you can, especially with tech. This episode of The Copy Corner features listing the free tech tools we use to run our business every day. From helping stay focused to sending invoices and creating studio-sound audio, these tools are crucial and love that we don't have to pay for them.How many of these tools do you use every day? Enjoy.2022-05-2415 minThe Copy Corner"How do you get so good at SEO?" with Jacob McMillenSeriously, what's a doable strategy to get your content to rank higher?How long does it typically take? How do you know what to write about? How do you make it different?On this episode of The Copy Corner we talk to friend and fellow writer, Jacob McMillen to get these answers and help us all write better content. Jacob is a sought-after content writer and strategist along with being a trusted voice in the copywriting community (If you look up "how to become a copywriter?" on Google you'll find Jacob's stuff right there).2022-04-2043 minThe Copy Corner4 Tips to Have a Successful Client Interview MeetingDo you ever get nervous about getting on a sales call with a potential freelance client?- What should I ask?- Should I bring up budget?- How do I effectively bring up budget and not scare them away?- How do I prove my skill set so I get the project?This episode has you covered. We take a quick yet valuable deep dive into 4 tips to have a successful meeting with your prospect. Oh, and you'll sound and f...2022-04-0518 minThe Copy CornerEasy Upsells To Make More Money Writing OnlineThis is what you can do to help make more money as a writer and confidently sell your services.If you struggle with how and what to pitch clients so they pay your rates, this episode of The Copy Corner shares 3 upsells you can add to your services so you can get high-paying and long-term contracts.Enjoy.2022-03-1513 minThe Copy CornerHow to Grow an Engaged Online Community with Nick EntwistleThere's one rule: You get one minute to create an ad. This one idea transformed "One Minute Briefs" into an online community of over 70K. How did they do it? We talk to Founder & Creative Director, Nick Entwistle to learn: • How they came up with the idea • What has been the secret to the OMB's success • How you can use your creativity to grow an online community • What Nick believes makes a message stickEnjoy! Follow and enter your ad by following One Minute Briefs on...2022-03-0147 min
Encourage Mindset#37 | Become Disciplined w/ Dan MarzulloDan Marzullo discusses the importance of having a positive mindset and building good habits in order to achieve success. He recommends reading Atomic Habits by James Clear and Unfollow Your Passion by Terry Trappisio, and suggests getting up earlier each day and scheduling something important to do in the morning.
What are you waiting for? There is NEVER a right time to start anything. Keep pushing yourself to become the best version of yourself. Don’t allow fear to stop you!
Speakers : Ethan Van De Hey and Dan Marzullo
2022-02-2322 min
The Social Sunshine Podcast: Social Media & Content CreationEp122 - Collaboration & Copywriting with Dan Marzullo & Terry SchillingSend us a textThese two successful, charming, and funny writers: Dan Marzullo, leader of an award-winning team of marketers, content experts, and PR professionals alongside Terry Schilling, copywriter and brand messaging strategist tackle topics with host Britney Crosson including copywriting, content marketing, freelance tips, and more in this fun episode. Terry & Dan share how their copywriting collaboration started, its evolution, and why competition is not only overrated, it’s outdated for today’s entrepreneurs looking to progress in the world of social media marketing. Follow T...2022-02-2155 minThe Copy CornerThe best ways to start a cold emailHow important are cold emails/DMs to your freelance marketing strategy? From researching prospects to writing an effective cold email, the process can be tiring and stressful—but it is effective when done right. But was does "done right" look like? This episode of The Copy Corner discusses the best ways to start a cold email that helps lead to a conversation and new customer for your freelance writing business. If you enjoy the show, the best way to show support is to rate and review us wherever you listen to podcas...2022-02-1514 minThe Copy CornerHow to successfully sell your writing services on Twitter with Alice LemeéDo you want to know how you can use Twitter to grow your freelance writing business? In this episode of The Copy Corner, we talk with freelance writer and creator Alice Lemeé, who drops a value-packed mini masterclass about how to grow your Twitter following organically. She shares the 5 simple rules she follows when posting, which she used to grow her Twitter following to over 15K in less than 2 years. We also talk about how to start a good tweet, how she's growing her popular Internetly newsletter, and 3 questions you should ask yourself before you pre...2022-02-0925 minThe Copy CornerAnswered: What's ONE thing that helped scale your freelance writing business?On this episode The Copy Corner, Dan and Terry answer the question many freelancers ask themselves when they feel they hit a plateau...What's ONE thing that can help scale my freelance writing business? They both describe one significant investment they made that helped them go from consistently looking for clients to consistently hitting revenue goals and attracting the right projects. Plus, they went live on LinkedIn for this episode and received a handful of questions from viewers about how to avoid procrastination, how to provide value in your content, and researching content ideas.Whether y...2022-01-1820 minThe Copy CornerHow to Build an Authentic Brand Voice with Jess Sanfilippo & Maria West of House of WiseHouse of Wise is a luxury CBD brand empowering women to take control of their stress, sex, sleep, strength and wealth. In less than a year, they have become a force in the CBD space and growing a loyal following on Twitter and Instagram. How have they been able to resonate with hundreds of thousands of woman so fast? To find out, Terry Schilling talked to Jess Sanfilippo, Head of Marketing, and Maria West, Content Manager of House of Wise. Jess and Maria share how Twitter helped them both land roles in the company, how they built H...2021-11-161h 05The Copy CornerHow To Write Must-Open Emails With Allea Grummert (Email Marketing Specialist and Copywriter)If you're looking for a mini masterclass in email copywriting, you came to the right episode. This one is full of actionable advice to help you win more customers as it features guest co-host Allea Grummert who specializes in writing email nurture series for bloggers. We jump right into how Allea decided to offer email writing services and the importance of finding your niche. We chat about how to market and package your copywriting services and then end with how to write emails that stand out and get opened.This episode is brought to you b...2021-11-0249 minThe Copy CornerHow to launch a successful writing career with Erin BalsaTerry and Dan answer the TOP questions they get asked about finding paid writing jobs and growing a successful freelance career (wow, what a hook). To help answer these questions, they welcome Erin Balsa, Marketing Director at the Predictive Index to the show. Together, they tackle topics like the #1 thing clients look for when hiring writers, the best advice for sending cold emails and DMs to prospects, how to improve your chances to get contract work and stand out from other freelancers, pricing your writing services without second-guessing yourself, and how to get hired as a freelancer w...2021-09-2151 minThe Copy CornerWhy Your Content Isn't Working (And How To Fix It) With Guest Brooklin NashDo you put in a lot of blood, sweat, beer and coffee into your content but still not getting the leads or engagement you hoped for? Whether you're a B2B or B2C brand, or a solopreneur with a blog, this episode is going to share things to avoid when creating and posting content. Plus best practices for research, headlines, link-building, and pleasing Google's algorithm to rank higher. Oh, and you're going to learn from one of the best and brightest in the content biz—Mr. Brooklin Nash, Head of Content at Sales H...2021-09-1538 min
The Copy CornerHow to Know It's Time to Hire a Mentor (And Where to Find a Good One)Investing in a business coach/mentor can help you in many different ways. Two heads are better than one. 2021-08-2310 minThe Copy CornerHow to Grow Your Freelance Writing Business Through NetworkingOn this weeks episode, Dan and Terry talk about how to successfully network and build a relationship with people.2021-08-1810 minThe Copy CornerBest Software and Chrome ExtensionsIn this episode, Dan and Terry discuss their favorite software and chrome extensions that they use as writers. 2021-08-0909 minThe Copy CornerHow to Turn Your Idea Into a Business and Launch It➡️ How to turn your idea into a business (and launch it!) ⬅️➡️ The idea: A service booking non-fiction authors as guests on podcasts to promote their books and market to wider audiences➡️ The history: We started helping clients interviewed on podcasts about 1 ½ years ago and had great traction in this niche with clients➡️ Actions to get an idea like this off the ground:1. Figure out what your acquisition channel will be to help validate the idea. 2. Think about what you need to put together to help future clients make the decision? This could be...2021-07-2714 minThe Copy CornerHow to Write Better CTAsDan and Terry talk about how to write the best CTAs. You don't want to miss the examples and the formula they give you!2021-07-1212 minThe Copy CornerThe Compelling Website Copy ChecklistIn today's episode of The Copy Corner, Dan and Terry talk about website copy and how to not sound like everyone else in your industry. 2021-06-2110 minThe Copy CornerFour Copy Tips to Help Your Landing Page ConvertIn today's episode of The Copy Corner, Dan & Terry talk about a few more copy crimes to never commit on your home page and landing pages.2021-06-0709 minThe Copy CornerHow to Smash Through Writer's BlockWe kick off with a note from a book called “How to Write a Lot” by Dr. Paul J. Silva, which asserts that many psychologists believe writer’s block isn’t a matter of lack of inspiration, but a lack of discipline (All about hot takes here🔥).Like all our freelancer and business owner followers, we’ve both experienced "writer’s block" from time to time.Here are some ways to smash through it and get back to creating your best work:1. Mix up your working environment. Write from a different part of your home or a c...2021-05-2609 minThe Copy CornerHow to Get New Traffic to Your ContentWhen is the last time you updated your best-performing piece of content?On this episode of The Copy Corner, we share our best tips to help you refresh your content so you can drive new traffic and potential customers to your brand.Learn our favorite techniques and tools to help so you save time and keep the content and traffic flowing!Enjoy.2021-05-2007 minThe Copy CornerWhat to Charge for Copywriting ServicesEver stress about what to charge for your writing or freelance services?How much to charge for your services is one of the most challenging things service providers do.If you're not a little nervous or uncomfortable sending a proposal, you're most likely undercharging. And don't worry if you're not at making $50-100/hour yet—it takes time but you can get there.We often get caught up wanting to accurately charge our services, but the key is to CONFIDENTLY charge your services.If you struggle with what to charge as a...2021-05-1117 minThe Copy CornerHow to Get Started with Keyword Research for FreeDo you like soft pretzels?Do you want to learn tips on how to get started with keyword research for free?Then you'll enjoy this new episode of The Copy Corner.Dan and Terry go through the basics of getting started with keyword research for your content and use "soft pretzels" as an example to make it less intimidating.We cover:1. Two things you need to know and have before searching2. The best free tools to use3. The differences between seed keywords and long-tail keyword phrases4. How to...2021-04-2011 minThe Copy CornerHow to Create Useful LinkedIn Content with PersonalityWe asked questions. She delivered. We all learned something.Terry and Dan interviewed Camille Trent on The Copy Corner to give an inside look into her LinkedIn content strategy.A strategy that has helped her get over 11K followers (and counting), become the Managing editor of MarketerHire, and become an original voice for marketing content on LinkedIn.So, if you want to learn:• How Camille comes up with fresh ideas to post about (and how you can steal this strategy)• One essential thing you should do besides posting content to grow your...2021-04-1349 minThe Copy CornerIdeal Customer in 3 StepsThis episode is going to give you actionable steps to define your ideal customer and how to start selling to them.How to create an ideal customer avatar?You hear a lot to start by writing down their gender, interests, age, values, etc. These are important, but what do you do with that information?We're going to share 3 simple steps to get a clear picture of who your ideal customer is, how to know what they need from you, and how to write copy that converts them into customers.2021-03-2410 minThe Copy CornerHow to Manage Freelance Writers (And Show Appreciation)If you're hiring a freelance writer, the dream is for them to be easy to work with and deliver quality work where you consider it a 'success.'Here's the thing: Much of the success of your partnership comes from successfully managing freelancers and showing your appreciation. Yes, it's a two-way street but don't forget that freelancers are business owners and humans too.On this episode, we're sharing tips on ways clients can show appreciation and manage freelance writers, so your project is set up for complete success from start to finish.2021-03-2409 minThe Copy CornerHow to Effectively Hire Contractors When You're too Busy as a FreelancerAs a freelancer, have you ever been drowning in work and need to hire contractors for help? Having a lot of work on your plate is better than no work, but there are times where it gets overwhelming and you don't have the time to meet deadlines. When this happens, you have options. You can hire outside contractors to help, but how? How do you find reliable freelancers? How do you let your clients know you're outsourcing? What if clients have pushback of you hire others? We'll share our best tips (from experience) on how to find reliable contractors and...2021-03-0909 minThe Copy CornerHow to Avoid the Feast or Famine Cycle as a FreelancerDo you ever have your best month of hitting your revenue goals and getting great clients, only to follow it with the worst month you had? You are hitting the feast or famine cycle. It happens to many freelancers in their first few years of business. On this episode of The Copy Corner, Terry & Dan talk about: 1. What does the feast or famine cycle look like? 2. How long does it last? 3. Their #1 tip to help you get out of the feast or famine cycle for good. Enjoy.2021-03-0109 minThe Copy CornerWhat Content Should You Create For Your Audience?"But what will I create? It's all been said before!"Keep creating. Have an original take on the topic. And keep this in mind...There will be at least one person who only sees your content. They will think of you as the expert. That's all it takes to build word of mouth.There are plenty of people talking about what you know and sharing advice. That's okay. Push imposter syndrome away and create cool stuff that helps people. There's always space for a new voice.And in case you struggle...2021-02-2306 minThe Copy CornerCopy Hacks to Grab AttentionEver wonder how to write a great opening line of copy?On today's episode of #TheCopyCorner, Dan and Terry share proven words and phrases to grab and keep your audience's attention.With these copy hacks, you're going to find it easier to write effective subject lines, sales page headlines, social media posts, and more.2021-02-0909 minThe Copy CornerWhat Are the Big Diffferences Between Blogs vs. ArticlesBlogs vs. Articles: What's the difference?We break them down on the latest episode of The Copy Corner.If you ever thought "should I say I write blogs or articles?" we got you covered on this one.2021-01-2609 minThe Copy CornerBest Tips for Effective and Efficient Content WritingDoes writing a compelling article take longer than you'd like?I get it. My content writing used to be all over the place. Some days I was in the zone. Some days I spent 45 minutes thinking of a headline when I could have been outlining or researching.If you're looking to become more efficient with your content writing, the latest Copy Corner episode offers some help — in less than 9 minutes!Dan and Terry share what you should do before you start writing along with a helpful writing formula and the 4U's!Ge...2021-01-1208 minThe Copy CornerHow to Get Paid for Writing OnlineInterested in learning how make money online as a freelance copywriter or content writer?This episode of The Copy Corner is going to share actionable tips to help you get started to landing your first or more writing clients.2021-01-0514 minThe Copy CornerFavorite Things of 2020The last week of the year is here and that means it's time for the last Copy Corner episode of 2020.Although this year was a rollercoaster, Dan and Terry enjoyed getting together every week to share copywriting, freelancing, and digital marketing tips with all of you.In today's episode, we talk about a few of our favorite tools and resources of 2020 that helped us grow our businesses. We encourage you all to check them out in 2021 and see what you think.We also share our goals for next year and give advice for...2020-12-3014 minThe Copy CornerBest Books and Newsletters for CopywritersOne way to get better at copywriting is to learn about copywriting.Luckily there are countless books and newsletters to help you with this. This episode, Terry & Dan share the books and newsletters you should be reading to become a better copywriter in 2021 and beyond.2020-12-0809 minThe Copy CornerHow to Close Your Copy in Style"Begin with the end in mind." (👀 🎥 ⬇️)This can be said for a lot of things. It's like being asked as a kid, "what do you want to be when you grow up?"You have a dream or goal and then you think of what you can do today and tomorrow to get to where you want to be.If you know what success looks like for you, it's easier to make a treasure map to find it.And you may have guessed where this is going — the same can be said...2020-11-2409 minThe Copy Corner4 Essentials for Writing Interesting HeadlinesHow to write interesting headlines in less than six minutes.That's the pitch for today's episode of The Copy Corner.Dan & Terry break down the four essentials to help you get started writing headlines that aren't gross.2020-11-1005 minThe Copy CornerHow to Write Better Social Media CopyHow to write better social media copy (oh hello!) is a top-of-mind topic for me, always. It’s also our topic for #TheCopyCorner today.Social media is a free marketing channel, so it’d be silly not to use it as a branding opportunity. Like any other piece of marketing collateral, its one goal is to get the audience to take action.2020-10-2707 minThe Copy CornerHow to Write Clear & Concise CopyThis episode delivers practical advice about how to write clear and concise copy (as it's the literal title of the episode).Spoiler: Building the habits of being less wordy and writing clear copy happens in the editing process.If you're someone who writes a draft and gets a little embarrassed for all the redundancies, long sentences, and inflated phrases, check out these helpful tips.2020-10-2009 minThe Copy CornerHow to Start Writing Great CopyIs your biggest challenge with writing copy getting started?There have been plenty of times where I start writing a new homepage or email for a client and think, "how am I going to start this?"Do I start by pointing out a problem? Do I go right in for the offer?These are common copy problems. But one framework to kickstart your copy is knowing your prospect's awareness level.On today's The Copy Corner, Dan & Terry break down Eugene Schwartz's five stages of awareness and what type of copy to...2020-10-1409 minThe Copy CornerOur Honest Thoughts About the StoryBrand FrameworkDonald Miller, the brains behind StoryBrand, built a whole framework around a way to tell stories for brands effectively. He wrote a whole book about it, and now hosts a slew of courses, a podcast, and speaks about it. It’s a popular approach in digital marketing.Its main mission is to craft compelling messages and ideas for your brand through the use of storytelling. A big tenet of StoryBrand is to focus on the customer and make them the hero of the story. That customer-centric focus should be evident and inclusive for the reader from the ve...2020-10-1408 minThe Copy CornerDoes Short or Long Copy Convert Better?Let's talk length of copy.This is something that gets searched on and asked about a lot.Which is better for conversions: Short or long copy?In today's Copy Corner episode, Dan and Terry discuss..👉🏼 The one thing you need to know before you worry about the length of copy👉🏼 Two case studies to prove which converts betters👉🏼 When short copy is the right choice👉🏼 The goal of your copy regardless of the lengthEnjoy!2020-09-2908 minThe Copy Corner4 Persuasive Copy Tips Based on PsychologyThe goal of your copy should always be: get the reader hooked with the headline, keep their attention, and drive them to take action.But sometimes, that's easier said than done. If you ever get stuck writing copy, try going back to the basics.In today's episode of #TheCopyCorner, that's exactly what we do.We talk about four persuasive copy tips that are based on psychology. They're easy to use and implement in your copy right away.What is your favorite tip to make your copy more persuasive? Did we mention...2020-09-2209 minThe Copy CornerHow to Go from Generic Copy to Engaging CopyDo you struggle writing copy that's exciting and engaging for your ideal customer?If you get stuck writing generic phrases without a specific audience in mind, this episode of #TheCopyCorner is for you.Dan & Terry share some helpful tips to change your generic claims into specific, engaging phrases that help persuade the customer to take action.2020-09-1508 minThe Copy CornerHow to Maintain Your Freelance Client Relationships During CoronavirusThe impact of the Coronavirus is felt all around the world. For freelancers, it's a very interesting time. Some are flourishing as more companies hire independent contractors and many have lost clients due to uncertainty.In today's episode of #TheCopyCorner, Terry and Dan share how Coronavirus has impacted their business and how they've been able to maintain their relationships during this challenging time.If you're still struggling with how to navigate client relationships right now, we're going to do our best to give some added guidance and reassurance that you're not alone.2020-09-0109 minThe Copy CornerHow to Get More Traffic to Your Site with Content MarketingWrite the article, hit publish, and wait.Hmm, not a lot of traffic. Okay, repeat the process.Still not a lot of traffic. Is it a sign to stop?Nope, content marketing is a long game.If traffic is slow at first, it's okay. Take it as a sign to innovate and keep creating.If you need some content inspiration to drive traffic to your website, we give you three tips that can fill your content calendar and help get results worth posting about.2020-08-2507 minThe Copy CornerWill AI Software Replace the Need for Copywriters?Should copywriters be worried that robots will start writing engaging, effective copy? Not so fast. AI software can be helpful but the guys at the Copy Corner don't think it will completely replace the need for skilled copywriters. On today's #TheCopyCorner, Terry and Dan have a candid discussion about why they see the benefit for AI Software and why companies still should rely on paying talented copywriters and content writers.2020-08-1808 minThe Copy CornerHow to Start an Effective Content Strategy𝙏𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨 𝙩𝙤 𝙠𝙣𝙤𝙬 𝙛𝙤𝙧 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙖𝙣 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.Today's topic comes from a listener's question. Like many content writers and business owners, he wanted to understand the process of creating an actionable strategy at the granular level.For writers, being able to communicate a clear content strategy helps you charge a premium price tag for your services.As a business owner, having a strategy helps you know what type of content you need to attract people to your offer and turn them into customers.In less than 10 minutes, we share the foundation of a successful content strategy so you can get started today.2020-08-1108 minThe Copy CornerWhy Your Company Should Hire a CopywriterHow do you know when it's time to hire a #freelance copywriter? You may stare at your website copy and realize it's not very exciting. You launched a new email marketing campaign and saw the worst open and unique click-through rates you've ever had. You're not sure how to communicate what your audience wants to hear. Or...you just don't feel like writing it yourself and want to save time. Knowing why you should hire a #copywriter is one thing, but you also need to understand how to hire the right one fo...2020-08-0508 minThe Copy CornerQuick and Easy Ways to Edit Your CopyFour tips on how to avoid the horrific feeling of "How did I not catch this!" after your copy is out in the world.We all make tiny grammar/writing mistakes.We spend time writing copy for an email or sales page. We go through it with a fine comb, we put it in Grammarly, have someone else read it—yet there's still one example of "you" instead of "your" that drives you nuts.It may leave you thinking, "What the hell can I do to improve my copy-editing skills?"Take a...2020-07-2107 minThe Copy CornerWays to Handle Scope Creep as a FreelancerThree scary words for every #freelancer...project scope creep!It can sneak up on you very fast and at the worst times (like right as you are about to finish a project). It also hurts a lot of projects when handled poorly.Scope creep is going to happen, and when it does there are ways to handle it so you're not throwing your client off-guard and you're not doing more than work than you're getting paid for.We discuss:1. What is Scope Creep2. How to mitigate it right away3...2020-07-0708 minThe Copy CornerCold Pitch Emails, Dos and Don'tsHow to cold pitch a potential client without sounding desperate or sleezy.Tell them how you can help them and back it up!Step 1 is gaining the confidence to send a cold pitch.Step 2 is to do a quick research session on the prospect.Step 3....well, let's have Dan Marzullo and Terry Schilling share with you the Do's and Don'ts of cold pitching in the latest episode of #TheCopyCorner.2020-06-3009 minThe Copy CornerTwo Copy Exercises That Will Save You Massive TimeDo you need help making writing copy suck less and not take up your entire day?Here are two copy exercises to help you look like you know what you're doing (and write copy that improves your marketing!).2020-06-2306 minThe Copy CornerWhat the Heck Should My Company Blog AboutAs a business owner, you may be asking yourself, “How do I figure out what to blog about?”You may not always have the budget to hire an experienced SEO team or content writer and that's okay. You can still write articles that build awareness and authority while driving traffic to your website. All it takes is knowledge and follow-through.Today's episode of The Copy Corner is to help with the knowledge part. It's up to you to take it and turn it to action.In this episode, we are sharing two tool...2020-06-1606 minThe Copy CornerTwo Copy Crimes You Should Never CommitAs a copywriter or a content writer, your goal is to write copy that is easy for your audience to understand. Over the years, Dan & Terry have figured out a few easy ways to do that.On today’s episode of The Copy Corner, we’re going to let you know two “copy crimes” you should never commit.First, stop relying on filler words, specifically “that.” Most of the time, you can cut “that” out of your copy completely.Second, instead of writing, “We are blank company,” focus on the solution you provide. Change those “we’s”...2020-06-1606 minThe Copy CornerHow to Measure the ROI of Your CopyHow do you know if your copy is having the right impact on your audience?You can have this great line of copy or think of an awesome subject line, but if you’re not tracking the data and KPIs, how do you know what’s working and what’s not?You hear the term ROI a ton. Today on The Copy Corner, we are sharing how to measure ROI with your copy and why the most important things to do comes before you start writing.What methods do you use to track your R...2020-06-1607 minThe Copy CornerHow to Increase the ROI of Your ContentWelcome to another edition of The Copy Corner! Today’s topic is all about increasing the ROI of your content through repurposing, but first...Repurposing our Copy Corner videos into audio format, social posts, and eventually, blog posts is a good example for what we’re talking about today.Here’s why repurposing matters for your company or you as a content creator:→ You can deliver content for different learners, and publish content across many more mediums (Youtube with video from a podcast, quotes on Instagram from a text-based blog post).→ You...2020-06-1606 minThe Copy CornerHow to Handle Losing a ClientLosing clients sucks.It happens. Rejection is hard to overcome, but you can get over it faster with a little help from your friends at The Copy Corner.On today’s episode, we share tips on how to get over losing a client and set yourself up to get more work you enjoy.Some personal stories and a lot of 🔥 insight on today’s episode. Enjoy!2020-06-1609 minThe Copy Corner3 Tips to Improve Your Sales Page CopyWriting your sales page is a big deal. If readers engage with your copy, you're that much closer to turning them into customers.But where do you start?How many of you struggle to write your sales page? Maybe you’re not sure who your target audience is or how detailed you should get in your copy.Whether you are writing a sales page, landing page, or a new course, it’s crucial to write copy that is engaging and effective. As a copywriter, your goal is to convert your audience into new cust...2020-06-1606 minThe Copy CornerWelcome to the Copy CornerWhat is the Copy Corner and why should you tune in?2020-06-1602 min