Shows
Behind The DoorsYou Sent the Letters, Now What? with Katy KlesitzSend us a textOnce the mailers are out, what happens next? Katy Klesitz shares how to turn a mailed lead into a meaningful conversation that drives results. From hiring a virtual assistant to setting up the right call flow, this episode walks through the essential steps for maximizing your return from direct mail campaigns. Learn what two pieces of information matter most during a call and why solving the human problem must come before closing a deal. Katy Klesitz is a landlord and real estate investor.http://www.katyandfrank.comh...2025-07-2108 minBehind The DoorsThe Perfect Mail List with Katy KlesitzSend us a textNot all mail lists are created equal. Katy Klesitz explains the strategy behind building the perfect list—including why a 10-year timeline is often ideal and how she customizes mailing lists to target the right leads. This episode provides actionable insights into audience segmentation, lead quality, and how list selection can make or break your campaign’s success. Katy Klesitz is a landlord and real estate investor.http://www.katyandfrank.comhttp://www.facebook.com/katyklesitzDisclaimer:The information provided in Behind The Doors is fo...2025-07-1704 minBehind The DoorsFull Circle Marketing: The Untapped Potential of Mailers with Katy KlesitzSend us a textIs direct mail outdated? Not even close. Katy Klesitz breaks down how mailers can be a predictable and personal marketing channel when paired with the right strategy. From script development to list sourcing and CRM integration, this episode shows how direct mail fits into a modern, full-circle marketing approach. Real stories, smart systems, and a two-step process that bridges offline efforts with online success. Katy Klesitz is a landlord and real estate investor.http://www.katyandfrank.comhttp://www.facebook.com/katyklesitzDisclaimer:The i...2025-07-1435 minBehind The DoorsWhy an Exchange Company is an Important Resource with Stephen DeckerSend us a textIn this engaging episode of Behind The Doors, Stephen Decker of IPX 1031—the largest 1031 exchange intermediary in the world—returns to share real-world stories, strategic insights, and actionable advice for real estate agents looking to grow their business through tax-deferred exchanges. From navigating complex partnership splits and quirky clients to leveraging title data to identify investor opportunities, Stephen emphasizes how 1031 exchanges are accessible to everyone—from mom-and-pop landlords to billion-dollar REITs. He offers key tips on how agents can use education, title partners, and IPX's nationwide resources to position themselves as trusted advisors. As the...2025-07-1010 minBehind The DoorsBehind the Numbers: Mastering 1031 Tax Strategies with Stephen DeckerSend us a textIn this powerful episode of Behind The Doors, Stephen Decker, Senior VP at IPX1031, breaks down the true potential of the 1031 Exchange—a tax-deferral strategy that helps real estate investors preserve up to 40% of their equity while building long-term wealth. He clarifies common misconceptions, explains the importance of acting early, and emphasizes how timing and preparation are crucial to avoid costly mistakes. From using 1031s for estate planning to understanding "like-kind" rules, reverse exchanges, and the importance of working with an intermediary, Stephen makes a compelling case for why every real estate agent an...2025-07-0731 minBehind The DoorsWhen to Utilize the 1031 Exchange with Stephen DeckerSend us a textIn this episode of Behind The Doors, Stephen Decker unpacks the often-overlooked 1031 exchange and why real estate agents must educate clients early in the listing process. Failing to do so can cost clients up to 40% of their equity—and agents, a second deal. Stephen shares key signs a property qualifies, the importance of involving an intermediary and CPA, and clears up myths about cash vs. leverage. A must-listen for agents who want to protect clients, build trust, and maximize long-term opportunities.Stephen Decker is Senior Vice President of Major Accounts with In...2025-07-0310 minBehind The DoorsCWCOT Properties: The Best Kept Secret?Send us a textCWCOT properties, often misunderstood as being undesirable or "trash," actually present a hidden opportunity for savvy investors looking to capitalize on auctioned homes. By debunking the misconceptions surrounding these properties, potential buyers can uncover the benefits of investing in CWCOT homes, which can offer significant returns when approached strategically. To successfully navigate this market, investors must follow key guidelines, such as having cash ready to close deals, ensuring they are well-prepared to take advantage of these undervalued assets before they are lost to neglect. Disclaimer:The information provided in Behind T...2025-06-3026 minBehind The DoorsWorking as an Advisor Instead of a Realtor with Kevin KauffmanSend us a textIn this Behind The Doors episode, Kevin Kauffman shares a behind-the-scenes look at the tools and tactics that fuel his success in real estate. From the tech platforms streamlining his workflow to the mindset and negotiation strategies that have helped him close over 3,500 deals, Kevin delivers real, actionable insight. As the co-founder of Group 46:10 and Next Level Agents, and host of The Next Level Agents Podcast, he pulls back the curtain on what it truly takes to thrive in today’s fast-paced market. Kevin Kauffman is a real estate agent. Licensed in...2025-06-2612 minBehind The DoorsWhere to Apply your Energy and How To Avoid Wasting Time with Kevin KauffmanSend us a textIn this episode of Behind The Doors, Kevin Kauffman shares candid insights on what it takes to thrive in real estate, emphasizing the importance of taking chances on your own properties and staying proactive. He highlights why Arizona stands out in the real estate landscape and breaks down how to assess whether a listing appointment is truly worth your time. Kevin urges agents to focus on generating business through action—like picking up the phone—rather than getting stuck in endless planning and business-building distractions.Kevin Kauffman is a real estate agen...2025-06-2336 minBehind The DoorsHow Kevin Kauffman Uses AI Without Losing the Human TouchSend us a textIn this episode of Behind The Doors, Kevin Kauffman unpacks how AI is reshaping the real estate landscape—from voice-powered lead calls to automated texting agents that warm up cold contacts. While embracing these advancements, Kevin emphasizes what technology can’t replace: authentic human relationships. He shares insights on Recruiter.AI, a tool that streamlines job postings and recruiting processes. As a seasoned agent, podcast host, and mastermind founder, Kevin offers a forward-thinking yet grounded perspective on integrating innovation without losing connection.Kevin Kauffman is a real estate agent. Licensed in 2007, and...2025-06-1910 minBehind The DoorsHow Sell2Rent Helps Investors Avoid Vacancy & Secure Cash Flow with Alex ArguellesSend us a textOn this episode, Alex Arguelles returns to unpack how Sell2Rent provides serious value to real estate investors. He walks through the investor journey, including custom buy box matching, streamlined underwriting, and built-in tenants through prepaid leases. Alex compares this model to BRRRR and flipping strategies, noting its appeal for more passive investors seeking stability without heavy rehabs or turnover. The episode explores how Sell2Rent handles deal flow, property vetting, and title complexities—highlighting its role as an off-market solution tailored to today’s evolving real estate landscape. Alex Arguelles is th...2025-06-1617 minBehind The DoorsStand Out in a Competitive Market: Strategies for Agents Working with Investors with Alex ArguellesSend us a textIn this episode of Behind The Doors, Marvin welcomes Alex Arguelles, co-founder of Sell2Rent, to discuss how real estate agents can unlock new opportunities by leveraging a powerful yet underutilized tool: the sale-leaseback model. Arguelles breaks down how agents representing investors can move beyond the typical MLS grind by accessing off-market inventory through Sell2Rent’s streamlined, tech-driven platform. Designed to be frictionless, the system includes underwriting, calculators, landing pages, and in-house coordinators to facilitate fast, reliable transactions. More than just a tool for investors, Sell2Rent empowers agents to creatively market to...2025-06-1206 minBehind The DoorsUnlocking Equity Without Moving: The Sell2Rent Revolution with Alex ArguellesSend us a textIn this episode, Alex Arguelles shares the origin and mission of Sell2Rent—a unique platform allowing homeowners to sell their property and remain in it as renters. He explains how the model serves those in financial distress, navigating divorce, debt, or foreclosure by providing liquidity without forcing a move. Alex emphasizes the importance of making deals win-win for sellers and investors, detailing how Sell2Rent qualifies both sides and supports long-term tenancy with prepaid rent structures. The conversation reveals how traditional sale-leasebacks are being reimagined at scale with tech-driven transparency and investor-first un...2025-06-0921 minBehind The DoorsHow Agents Can Use Sell2Rent as a Creative Seller Option with Alex ArguellesSend us a textIn this episode of Behind the Doors, hosts Dan Noma Jr. and Marvin Cruz are joined by Alex Arguelles, founder of Sell2Rent, to explore the evolving role of real estate agents in today’s dynamic market. They dive into how PropTech is reshaping traditional selling strategies by offering homeowners flexible solutions—like unlocking equity while remaining in their homes. Alex shares his experience bridging the gap between real estate ownership and agent-centric models, emphasizing the need for agents to adapt, stay nimble, and present a full menu of options to clients. From crea...2025-06-0508 minBehind The DoorsThe Role of Property Tech in the Industry Today with Ramon CasausSend us a textIn this insightful episode of Behind the Doors, Ramon Casaus explores the evolving role of property technology (proptech) in today’s real estate landscape. He reflects on Zillow’s high-profile missteps and what they reveal about the limitations of large-scale tech-driven models. Ramon shares why he believes real estate agents are irreplaceable, emphasizing the value of local expertise and personal connection over automation. He dives into the challenges posed by proptech companies aiming to cut agents out of transactions and explains why technology alone can’t solve the complex, on-the-ground issues that agents handle...2025-06-0232 minBehind The DoorsIs Prop Tech A Threat To Agents? with Ramon CasausSend us a textIn this insightful episode of Behind The Doors, guest Ramon Casaus joins Dan Noma Jr. and Marvin Cruz to explore how PropTech is transforming the residential real estate landscape—and why agents should embrace it rather than fear it. Ramon challenges traditional thinking, emphasizing that success in real estate mirrors success in any sales-driven industry: it requires systems, data, and implementation. He urges agents to stay educated, lead with transparency, and leverage tech tools to eliminate client doubt and build credibility. From marketing tactics like 72Sold to value-adding renovation models like Cu...2025-05-2908 minBehind The DoorsHow To Do Renovations The Right WaySend us a textIn this episode, we break down how to do renovations the right way, helping you determine what makes a renovation a good or bad investment. We discuss the importance of developing a smart renovation budget, how to set up comps and analyze comparable sales, and why starting with subdivisions before branching out is a crucial strategy. We cover where to find reliable comps, the best sources for market data, and key warnings about making large structural changes that could impact your investment. Whether you're flipping homes, remodeling a rental, or upgrading a personal...2025-05-2632 minBehind The DoorsEvery Agent Should Partner with An Insurance Provider with Chris StenkeSend us a textIn this episode of Behind the Doors, Chris Stenke emphasizes why every real estate agent needs an insurance partner on their team. He breaks down how the wrong insurance coverage can derail deals, jeopardize closings, and damage client trust—and shares why partnering with the right insurance professional is critical for protecting transactions and reputation. Chris explores the long-term impact of poor insurance experiences on clients and agents alike, and offers practical insights on how a proactive insurance partnership can streamline deals, avoid last-minute surprises, and create smoother transactions. If you’re an agen...2025-05-2211 minBehind The DoorsHow to Manage Risk Without Overpaying for Insurance with Chris StenkeSend us a textIn this episode of Behind the Doors, Chris Stenke reframes the conversation around risk management versus insurance, challenging the traditional mindset of simply purchasing policies to mitigate risk. Chris dives into the realities of rising insurance costs, particularly in high-risk areas like California’s fire zones, and shares insights on when insurance may not be the optimal solution. The discussion explores real-world examples—including a shocking homeowner insurance story and the pitfalls of requiring renters to carry coverage—and unpacks the pros and cons of self-insuring as an alternative strategy. For real estate invest...2025-05-1935 minBehind The DoorsSuccessful Agents Focus on What Works with Ramon CasausSend us a textIn this episode, Ramon Casaus dives deep into what truly drives success for real estate agents in today’s competitive and often overwhelming market. Ramon emphasizes that it’s not a “hard market” — it’s about adaptation and mastering the fundamentals. He shares how agents often get distracted by shiny new strategies, influencers, and courses but fail to focus on consistent, proven actions like running more open houses, using a CRM effectively, and actively asking for referrals. Ramon breaks down why quantity leads to quality, how volume negates luck, and why relationship-building is the key to l...2025-05-1508 minBehind The DoorsYou Don't Need Permission to Invest in Real Estate with Ramon CasausSend us a textIn this episode of Behind The Doors, Ramon Casaus shares his entrepreneurial journey from building a successful independent brokerage in Albuquerque to expanding into new markets like Scottsdale. Ramon dives into the world of creative real estate investing, especially seller financing, explaining how investors can unlock opportunities even in today’s challenging interest rate environment. He breaks down how to structure seller-carry deals, the importance of understanding seller motivations (pain vs. gain), and why educating sellers on creative options can create powerful win-win outcomes. Ramon also discusses risk factors like the due-on-sale clause in...2025-05-1231 minBehind The DoorsYou Can Buy Leads or You Can Create ThemSend us a textIn the world of lead generation, the choice between buying leads and creating them is crucial for building a sustainable business. While purchasing leads may seem like a quick solution, it often results in a lack of genuine relationships and trust with potential clients, as these leads are not truly your own. By focusing on creating leads through authentic engagement and relationship-building, businesses can foster stronger connections and ultimately drive more meaningful conversions, leading to long-term success. Disclaimer:The information provided in Behind The Doors is for educational and informational p...2025-05-0813 minBehind The DoorsThe Impact of Tariffs: Build Materials, Rentals, and Cost of LivingSend us a textIn today's challenging housing market, the impact of tariffs on building materials has significantly influenced rental prices and the overall cost of living, making it increasingly difficult for hardworking individuals to afford a home. As tariffs drive up the prices of essential construction supplies, potential homeowners face higher costs, which can deter them from entering the market. To navigate these challenges, it's crucial for buyers to adopt a defensive strategy, focusing on budget management and exploring alternative housing options to ensure they can secure a home despite rising expenses. Disclaimer:T...2025-05-0522 minBehind The DoorsPricing To Sell With The Future in MindSend us a textIn the competitive real estate market, pricing a property to sell with the future in mind is essential for attracting buyers who are increasingly focused on monthly payments. By utilizing comparable sales (comps) to determine an appropriate price point, sellers can strategically position their homes to appeal to potential buyers. Understanding the financial implications of pricing not only helps in making informed decisions but also ensures that properties remain competitive in a market where affordability is a key concern for many. Disclaimer:The information provided in Behind The Doors is f...2025-05-0113 minBehind The DoorsBuild Smarter: Innovations in Construction With Joe WechslerSend us a textIn this episode of the Behind The Doors podcast, Joe Wechsler discusses the two primary types of construction and renovation companies, shedding light on their roles in property investment. He explores strategies for buying and maintaining properties during the winter months, emphasizing the importance of proactive upkeep to prevent issues when tenants or neighbors notice neglected properties. Joe also highlights the significance of due diligence when assessing properties, detailing how investors can better understand a home's condition before committing to renovations. Additionally, he shares insights on streamlining client onboarding to enhance investor relationships...2025-04-2830 minBehind The DoorsWhat Is The Cause Of The Latest Market Shift?Send us a text In this episode of Behind The Doors, the hosts dive into one of the biggest untapped opportunities for real estate agents today: distressed property leads. With inflation rising, credit card debt soaring, and wages lagging behind, many homeowners are facing financial strain—creating a growing wave of pre-foreclosures, tired landlords, and vacant properties. The conversation explores why now is the time to act, how agents can source these leads through title partners or data providers, and the best marketing strategies to engage distressed sellers with empathy and urgency. From offering cash dea...2025-04-2410 minBehind The DoorsLeveraging Technology in Real Estate Investing with Daniel ShakedSend us a textIn this episode of the Behind The Doors podcast, Daniel Shaked discusses the current challenges in the real estate investing business model and why it is fundamentally broken. He highlights a common mistake among first-time investors—neglecting property management—and explains why a successful manager ensures that investors can focus on growth rather than day-to-day operations. Daniel emphasizes the importance of partnering with individuals who share a vested interest in strengthening an investment. Finally, he explores how technology is driving innovation in property management, making real estate investment more efficient and scalable.Da...2025-04-2139 minBehind The DoorsUnderstanding Stock Market ShiftsSend us a textIn this episode of Behind The Doors, the hosts explore how shifts in the stock market directly impact real estate—and why savvy agents need to start paying attention. When volatility strikes Wall Street, consumer confidence dips, interest rates fluctuate, and both investor behavior and buying sentiment shift fast. Dan breaks down how these market movements present both risks and powerful opportunities for agents who position themselves as educators and trusted advisors. From understanding buyer psychology to tracking rate changes and leveraging uncertainty as a competitive edge, this episode is a must-listen for re...2025-04-1709 minBehind The DoorsInvestments Today: From Real Estate to StocksSend us a textIn this value-packed episode of Behind The Doors, we dive deep into why the current economic climate—marked by inflation, stock market volatility, and shifting interest rates—could be a golden opportunity for real estate investors. We explore how real estate remains a recession-resistant, tangible asset with long-term wealth-building advantages like cash flow, tax benefits, control, and leverage. From distressed property opportunities and off-market deals to creative financing strategies and the growing shift toward long-term rentals, the conversation lays out actionable steps for investors to take advantage of today’s market conditions. Whether you're...2025-04-1430 minBehind The DoorsRocket and Redfin Merger: What This Means for AgentsSend us a textIn this episode of the Behind The Doors podcast, we dive into the significant merger between Rocket and Redfin and what it means for real estate agents. Marvin discusses the challenges this merger presents for agents, emphasizing the importance of staying informed in a rapidly changing market. With a shift towards more direct-to-consumer transactions, agents must adapt to remain competitive. Tune in to understand the implications of this merger and how to navigate the evolving landscape of real estate. Disclaimer:The information provided in Behind The Doors is for educational a...2025-04-1014 minBehind The DoorsRocket Buys Redfin: Power Move or Risky Bet?Send us a textIn this episode of our podcast, we dive into Rocket's bold acquisition of Redfin and how it contrasts with Zillow's approach in the real estate market. We unpack the implications of this strategic move, exploring whether Rocket's fresh perspective positions it as a formidable competitor or if it poses significant risks. We discuss Zillow's current standing as the industry leader and read listener reactions to the deal, providing insights from both investor and agent viewpoints. Tune in for a comprehensive analysis of this pivotal moment in real estate! Disclaimer:The i...2025-04-0729 minBehind The DoorsHow to Operate In A Volatile MarketSend us a textIn this episode of Behind The Doors, we break down why cash offers are still a goldmine in today’s volatile real estate market. With high interest rates driving away traditional buyers and creating uncertainty for sellers, the desire for speed and certainty is greater than ever. Agents who lead with a cash offer message can unlock more conversations, listings, and closings—especially by targeting homeowners in distress, those facing financing challenges, or even those simply ready to upgrade. The duo explains how to position a cash offer as both a powe...2025-04-0311 minBehind The DoorsHow to Work Effectively with Contractors: Gain Clarity and Achieve SuccessSend us a textIn this episode, we dive into the key strategies for effectively working with contractors and ensuring successful, long-term partnerships. Dan shares his firsthand experience in building strong relationships with his crews, the importance of clear and well-structured contracts, and how networking events can lead to valuable contractor connections. We discuss how contracting is often a volume-driven business, what that means for your working relationships, and how to set clear expectations to ensure efficiency and reliability. Plus, we wrap up with key takeaways and actionable steps to help you navigate contractor partnerships with confidence...2025-03-3127 minBehind The DoorsEducate Yourself To Be Prepared For Deals with Branden LowderSend us a textIn this episode, we welcome Branden Lowder, CEO of Certified Investor Agent Specialist (CIAS), to discuss why real estate agents should become proficient in working with investors. Branden explains how the CIAS designation equips agents with essential skills to navigate the investor market, evaluate deals, and leverage real estate for wealth building. The discussion covers the growing demand for investment-focused agents, the importance of understanding off-market deals, and how real estate professionals can expand their business by working with investors. Branden highlights key strategies, including proactive deal sourcing, financial modeling, and building investor...2025-03-2710 minBehind The DoorsInvesting in Yourself: A Conversation with A Dedicated Educator with Branden LowderSend us a textIn this episode of Behind The Doors, hosts welcome Branden Lowder, CEO of Certified Investor Agent Specialist (CIAS), to discuss the importance of real estate agents becoming savvy investors themselves. Branden breaks down how the CIAS designation empowers agents to navigate the investor market, understand key financial metrics like cash-on-cash return and cap rates, and ultimately build long-term wealth through real estate. The conversation highlights the benefits of serving investor clients, the evolving real estate landscape, and why traditional agents should tap into the 30% of the market driven by investors. The discussion covers...2025-03-2434 minBehind The DoorsThe Power of Investment Education with Branden LowderSend us a text In this episode of Behind The Doors, Branden Lowder joins the conversation to break down what happens after a real estate agent’s phone starts ringing from a cash offer marketing campaign. The discussion dives into the two primary marketing approaches in real estate: personal brand-building vs. clear, direct messaging (such as guaranteed sales and cash offers). Branden walks through the critical next steps for agents once they receive inbound leads, including how to establish trust, qualify the seller, and navigate the negotiation process effectively. He explains how anchoring a property’s value with...2025-03-2011 minBehind The DoorsBehind The Scenes Of The Nation's Largest Private Investment Source With Kurt ByersSend us a textJoin us for an exclusive behind-the-scenes look at the nation's largest private investment source with Kurt Byers. In this episode, we delve into the activities of new investors and offer valuable advice for those entering the investment world: buy what you want to buy. Kurt discusses the importance of ethical wholesaling and the necessity of obtaining a license to wholesale. Additionally, gain insights from a commissioner in Arizona on navigating the investment landscape. This episode is packed with expert advice and insider knowledge for both seasoned and aspiring investors. Kurt Byers l...2025-03-1732 minBehind The DoorsHow to be an Effective Marketer with Easy Street OffersSend us a textIn this episode, we dive into the powerful capabilities of the FREE Easy Street Offers Tool. Discover how this innovative platform can streamline your marketing efforts and enhance your outreach. We’ll explore step-by-step how to leverage Easy Street Offers for your campaigns, including tips on creating compelling offers that resonate with your audience. Additionally, we’ll discuss the benefits of integrating this tool with your email marketing strategy, ensuring you maximize engagement and conversions. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your...2025-03-1308 minBehind The DoorsThe Power of Hard Money Financing with Noah BrociousSend us a textIn this episode, we sit down with Noah Brocious from Capital Fund 1 to explore the exciting expansion of their operations beyond Arizona. Discover how Capital Fund 1 is leveraging its dynamic and energetic team to drive growth and success in new markets. Noah shares insights into the various teams within the business and how they collaborate to achieve their goals. Additionally, learn about the strategies and approaches Capital Fund 1 employs when working with new investors, ensuring a seamless and rewarding experience for all parties involved. Whether you're an investor or simply interested in the...2025-03-1028 minBehind The DoorsWhy The Rental Market Is A Goldmine For AgentsSend us a textIn this episode, we explore why the rental market is a goldmine for real estate agents and how it presents a unique opportunity to turn tenants into homeowners. We break down the strategies for building strong relationships with renters and investors, how to maximize rental listings to attract quality tenants, and the importance of servicing investors effectively. Additionally, we discuss the advantage of gathering information faster and how access to key insights can help agents stay ahead in a competitive market. Whether you're looking to expand your client base, convert renters into buyers...2025-03-0609 minBehind The DoorsWho Really Owns Real Estate?Send us a textIn this episode, we dive into the landscape of real estate ownership, focusing on who truly owns rental properties. We discuss the prevalence of "mom and pop" landlords, revealing that 96% of rental housing is owned by individual investors rather than large corporations. The conversation emphasizes the importance of keeping rental housing in the hands of homeowners, as they tend to be more relatable and connected to their communities. We also explore the growing trend of people preferring to rent rather than buy, leading to a decrease in homeownership rates. Join us as we...2025-03-0328 minBehind The DoorsUnlock Guaranteed Sale Messaging: The Secret to Success for AgentsSend us a textIn this episode, we dive into Guaranteed Sale Messaging—what it is, how it works, and why it's such a powerful tool for real estate agents. We discuss the best positioning for agents using this strategy, how it helps build trust with sellers, and why it stands out in a competitive market. You'll learn the psychology behind effective messaging, why guaranteed sale offers attract motivated sellers, and how to craft a compelling message that drives conversions. Whether you're an agent looking to stand out or a seller wondering how these guarantees work, this ep...2025-02-2712 minBehind The DoorsSmart Investing in Any Market: Why The Recession Is The Best TimeSend us a text In this episode, we discuss the unique opportunities that arise for housing market investors during a recession, defining what a recession is and how to identify its signs, such as rising unemployment and decreased consumer spending. We explore why a recession can be advantageous, as housing prices often decline, making purchasing more affordable. The conversation highlights the current trend where owning a home can be more expensive than renting, leading to increased rental demand, which benefits investors. Additionally, we delve into creative financing options that can help navigate the market and emphasize the i...2025-02-2425 minBehind The DoorsHelping Homeowners Discover How to Unlock Their Home EquitySend us a textIn this episode, we guide homeowners through the process of unlocking their home equity, starting with a clear explanation of what home equity is and how it can be a valuable financial resource. We discuss various methods for accessing this equity, including cash-out refinancing, which allows homeowners to take out a new mortgage for more than they owe on their current one, providing them with cash for other expenses. The episode explores the option of downsizing, weighing the pros and cons of moving to a smaller home to free up equity. Additionally, we...2025-02-2013 minBehind The DoorsThe Key to Successful Renting: Building Relationships with Donovan ReeseSend us a text In this episode, we sit down with Donovan Reese to discuss the importance of landlord verification as a crucial first step in property management. Donovan shares compelling examples of empathy in action and how building strong relationships with tenants can enhance your reputation as a landlord. We also delve into cautionary tales of bad landlord practices, highlighting what not to do in order to avoid pitfalls. By focusing on providing a quality rental experience and treating renters well, landlords can achieve positive outcomes and foster lasting connections. Tune in for valuable insights that c...2025-02-1734 minBehind The DoorsHow Real Estate Agents Can Win More Listings By Showcasing Cash OffersSend us a textIn this episode of Behind the Doors, hosts Dan Noma Jr. and Marvin Cruz explore the shifting landscape of residential real estate, emphasizing the importance of offering homeowners alternatives to traditional selling methods. They discuss the challenges homeowners face, such as financial stress, market uncertainty, and the difficulty of buying before selling, and highlight solutions like cash offer programs, buy-before-you-sell options, home improvement funding, and sell-and-stay models that allow homeowners to access equity without moving. Agents who present these options not only provide greater value to clients but also position themselves as trusted...2025-02-1311 minBehind The DoorsFinding The Perfect Property Manager with Donovan ReeseSend us a textIn this episode, we dive into the world of property management with industry expert Donovan Reese, exploring his extensive background and work experience in both property management and sales. Dan shares his personal experiences, emphasizing the importance of fostering good relationships with renters, while Donovan highlights how transparency and upfront communication in contracts can lead to successful partnerships. We discuss the drawbacks of late fees for renters and the value of empathy in property management, as well as break down the two main pricing models in the industry, shedding light on excessive fees...2025-02-1031 minBehind The DoorsThe Current State Of The Rental Market with Donovan ReeseSend us a textIn this episode, we discuss "The Current State of The Rental Market" with expert Donovan Reese. We explore the reasons behind the skyrocketing rental rates and Donovan's insights on affordability in today's market. He shares strategies for implementing concessions and incentives to attract tenants, as well as highlights the increased tenant activity, with many people eager to make a move. Tune in for valuable perspectives on navigating the evolving rental landscape! Donovan Reese is the Founder and CEO of MyRentDoor, a property management company dedicated to eliminating vacancies and enhancing profitability f...2025-02-0609 minBehind The DoorsTradition to Tech: Embracing AI and Data in Investment StrategiesSend us a textIn this episode of Behind the Doors, we explore the transformative advancements in search and data technologies, focusing on the integration of AI and other powerful tools. Discover how the investment process has evolved from traditional methods to sophisticated, tech-driven approaches. Listeners will learn how AI can proactively mitigate risks in the investment landscape and uncover cutting-edge tools to enhance their research and decision-making. Disclaimer:The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as a...2025-02-0330 minBehind The DoorsConquering Financial Challenges: Your Guide to Short Sales and Loan ModificationsSend us a textIn this episode of Behind the Doors, we dive into the art of negotiating with lenders. Discover effective strategies for navigating short sales and loan modifications, and learn how to collaborate with lenders to secure favorable outcomes, even in challenging financial situations. This episode is essential for anyone involved in real estate or personal finance, offering valuable insights that can make a significant difference in your negotiations. Disclaimer:The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, a...2025-01-3007 minBehind The DoorsNavigating the Housing Market: How Inflation is Shaping Key TrendsSend us a textIn this episode of Behind the Doors, we dive into how inflation is reshaping the housing market and influencing key trends. The discussion covers inventory shortages, rising home prices, and strategies to address the low number of home sales. Gain insights on identifying investment hotspots and making informed decisions about where to invest. The episode examines the dynamics between institutional investors and mom-and-pop investors, concluding with a look at asset-based lending and its role in real estate financing. Disclaimer:The information provided in Behind The Doors is for educational and i...2025-01-2727 minBehind The DoorsWhy Every Agent Needs A Website: Building Your Digital PresenceSend us a textThis episode of Behind the Doors emphasizes the critical role of having a website in today’s digital-first world. The conversation explores why an online presence is essential for any business and how nearly everything now operates in the online space. Listeners will also learn what makes a website truly effective, from design and functionality to user experience, providing actionable tips for creating a powerful digital footprint.Disclaimer:The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as...2025-01-2310 minBehind The Doors2024 Housing Market Breakthroughs: What to Expect in 2025Send us a textIn this episode of Behind the Doors, we explore the housing market’s major breakthroughs at the close of 2024 and emerging trends heading into 2025. The discussion highlights how perceptions of “low” numbers have shifted over time and offers actionable tips for navigating the evolving real estate landscape in 2025. Special attention is given to the rise of “built-for-rent” properties, the ongoing challenges of affordability, and the true cost of housing. The episode concludes with expert predictions for the coming year, providing listeners with valuable insights into what lies ahead in the housing market.Disclaim...2025-01-2030 minBehind The DoorsHow To Start The New Year Off RIGHT (New Year Resolutions)Send us a textIn the latest episode of the Behind the Doors Podcast, we delve into strategies for both new and experienced residential real estate investors as they gear up for a productive 2025. The episode begins with Dan's personal resolution to streamline life and Marvin's excitement about returning to Arizona, framing 2025 as a year for new beginnings. The conversation shifts to essential tactics for real estate agents, emphasizing the need to cultivate relationships with investors, adapt to changing markets, and establish a solid reputation as problem solvers. We highlight the significance of understanding homeowners' equity and...2025-01-0210 minBehind The DoorsSquash Your Fear of Investing Out Of StateSend us a textBehind the Doors explores the benefits and challenges of real estate investing beyond local markets. Hosts Dan Noma Jr. and Marvin Cruz delve into the barriers investors face, such as emotional attachment, lack of local knowledge, and state-specific regulations. They emphasize leveraging data, building reliable property management networks, and analyzing markets for factors like population growth, job opportunities, and lifestyle trends. By focusing on returns and removing emotional biases, investors can unlock opportunities in emerging and established markets, maximizing passive income and portfolio diversification. Disclaimer:2024-12-3031 minBehind The DoorsBuilding the Right Team and Leveraging DataSend us a text In this episode, we dive into the keys to real estate success, focusing on the power of teamwork, the role of data in making smarter decisions, and aligning your goals with the right strategies. You'll discover actionable tips to build a winning team, leverage data to stay competitive, and optimize your real estate business for long-term growth. Whether you're a seasoned agent or just starting out, these insights are designed to help you achieve your goals and stand out in the market. Disclaimer:The information provided in Behind The Doors is...2024-12-2611 minBehind The DoorsThe Influence Of Artificial Intelligence On Real EstateSend us a textIn this episode, we delve into the transformative impact of Artificial Intelligence (AI) on the Real Estate Industry, exploring how cutting-edge technology is reshaping property management, smart housing, and market analytics. From AI-driven tools that predict market trends to personalized customer experiences and enhanced operational efficiency, this discussion unveils the future of real estate innovation. Whether you're a real estate professional or a tech enthusiast, discover how AI advancements are optimizing investments, streamlining property transactions, and redefining how we buy, sell, and manage properties in the digital age. Disclaimer:The i...2024-12-2335 minBehind The DoorsHandling Setbacks And Standing Out As An AgentSend us a text In this episode of Behind the Doors, discover expert strategies for handling setbacks and standing out in the competitive world of residential real estate investing. Hosts Dan Noma Jr. and Marvin Cruz share decades of experience to help investors of all levels unlock actionable insights, from off-market deals to scaling portfolios effectively. Tune in for proven practices that elevate your real estate journey. Disclaimer:The information provided in Behind The Doors is for educational and informational purposes only. The hosts, Dan Noma Jr. and Marvin Crues, as well as any gu...2024-12-1912 minBehind The DoorsKey Takeaways From Attending An IMN ConferenceSend us a textIn this episode of Behind The Doors, we delve into the key takeaways from attending an IMN Conference, the premier event for Single-Family Rental Operators. From its origins as a platform for industry leaders to its focus on actionable insights, the episode explores how IMN fosters Networking Opportunities, Leadership Development, and a collaborative environment centered on education rather than sales. Hear about top Operator Takeaways, innovative solutions to rental market challenges, and leadership lessons, including insights from Larry Fitzgerald. Whether you’re a seasoned professional or new to the rental market, this episode of...2024-12-1630 minBehind The DoorsThe Relationship Between Sales and RatesSend us a textIn today's episode, we delve into the critical connection between sales performance and current interest rates. We explore how high interest rates impact purchasing decisions and what they mean for buyers in today’s market. Additionally, we discuss the implications of purchase prices in the context of lower rates, helping listeners understand the trade-offs and opportunities available. Tune in to gain valuable insights that can inform your financial decisions and enhance your understanding of the real estate landscape. Disclaimer:The information provided in Behind The Doors is for educational and inf...2024-12-1210 minBehind The DoorsFinancial Freedom With Flexibility with J.P. DahdahSend us a text In this episode of Behind the Doors, J.P. Dahdah shares his journey into financial planning and why he chose a career focused on helping people achieve financial freedom with flexibility. He discusses the importance of adding value to individuals' financial situations and how his career accolades stem from a genuine focus on the people he serves. J.P. breaks down various types of retirement plans, outlining their pros and cons to help listeners make informed decisions. He delves into the limitations of plans offered by employers and companies, highlighting the need for a...2024-12-0935 minBehind The DoorsInterpreting Data: Housing Starts and SalesSend us a textIn this episode of the Behind the Doors podcast, we explore the critical data surrounding housing starts and sales, providing listeners with the tools to interpret these key indicators for projecting future market trends. We discuss the significance of housing starts, how to read the data effectively, and highlight single-family home sales as a strong indicator of economic health. Whether you're an investor or a homeowner, this episode offers valuable insights to help you navigate the ever-evolving housing market. Disclaimer:The information provided in Behind The Doors is for educational a...2024-12-0510 minBehind The DoorsTransforming Rentals: PadSplit's Innovative Model for Affordable Co-Living with Quentin WendtSend us a textIn this episode of the Behind the Doors podcast, Quentin Wendt, at PadSplit, discusses the company's innovative approach to affordable housing. PadSplit offers an online marketplace that connects investors with workforce members seeking affordable, fully furnished rooms for an average of $800/month. Focused on co-living, PadSplit serves tenants earning $45,000 or less annually. Quentin highlights the lucrative opportunities for investors to earn higher returns than traditional rentals by converting existing properties into multi-bedroom spaces. The episode also provides practical advice for investors, discusses property management challenges, and emphasizes the importance of creating a harmonious...2024-12-0240 minBehind The DoorsLooking At Employment And PermitsSend us a textIn this episode of Behind the Doors, the hosts explore the importance of tracking employment growth and housing permits as key indicators of real estate market trends, leveraging insights from the highly respected John Burns Real Estate Consulting reports. They discuss how employment growth reflects economic health and impacts housing demand, emphasizing that understanding these trends is crucial for long-term real estate planning. Additionally, they explain how housing permits provide a predictive measure of market growth, linking new construction to economic activity and addressing the U.S. housing shortage. With expert commentary on...2024-11-2811 minBehind The DoorsUtilizing The BRRRR MethodSend us a textIn this episode of Behind the Doors, the hosts explore the BRRRR method (Buy, Rehab, Rent, Refinance, Repeat), a proven strategy for building scalable real estate portfolios with minimal upfront capital. They detail each step, emphasizing the importance of buying properties below market value, renovating to increase both rental and appraisal value, securing reliable tenants, and using refinancing to reinvest and grow. The discussion also addresses common challenges, including budget overruns, tenant issues, and refinancing risks, while offering practical tips like working with licensed contractors, setting realistic rental prices, and partnering with experienced...2024-11-2531 minBehind The DoorsPushing Through Noise In The MarketSend us a textIn this episode of Behind The Doors, we tackle how to navigate a noisy real estate market, especially during periods impacted by the election and the holiday season. We discuss strategies for identifying opportunities within your existing database, showing agents how to mine for leads without getting lost in the chaos. Additionally, we offer advice on how to wisely allocate your marketing budget, ensuring it isn’t wasted amid the distractions of a crowded market. Disclaimer:The information provided in Behind The Doors is for educational and informational purposes only. The...2024-11-2111 minBehind The DoorsTo Flip Or Not To Flip: Investing EffectivelySend us a textIn this episode of Behind The Doors, we explore the pros and cons of flipping properties. We highlight the potential benefits of property flipping, including profitability and quick returns, followed by a discussion on the risks and challenges flippers may face, such as unexpected costs and market volatility. We offer strategies for offsetting these risks and how to manage unexpected outcomes. The episode also delves into the need for active management of your asset, emphasizing the attention required to succeed in flipping. We compare short-term property flips to long-term investments, discussing the benefits...2024-11-1840 minBehind The DoorsFinishing The Year StrongSend us a textIn this episode of Behind The Doors, we discuss how real estate agents can close out the year successfully by focusing on key strategies for Q4. We explore why having a buyer lined up in the fourth quarter is essential and how agents can take advantage of this crucial time of year. Additionally, we cover the importance of considering the holiday season when planning transactions and client engagements, offering insights into how to make the most of the market during this busy time. Disclaimer:The information provided in Behind The D...2024-11-1406 minBehind The DoorsNavigating Uncertainty and Seasonal ChangesSend us a textIn this episode of Behind The Doors, we dive into the uncertainties surrounding current events and how they impact the real estate market. We explore key seasonal trends and why certain times might be the best to buy, especially when others are hesitant. We discuss concerns over potential taxation changes following the upcoming election and how these are not being widely talked about. Additionally, we compare the predictability of the residential market versus the more unpredictable commercial market in 2024. For real estate flippers, we highlight crucial factors to consider before making investment decisions...2024-11-1133 minBehind The DoorsLearn To Level With Consumers with Leo SanchezSend us a textIn this episode of Behind the Doors, Leo Sanchez shares valuable insights on how real estate agents can better connect with consumers by being adaptable and transparent. Leo emphasizes the importance of getting comfortable with being uncomfortable, especially when plans fall through. He explains how the listing process has evolved significantly, requiring agents to adjust their strategies. Keeping the consumer’s best interest at heart and being transparent are key to building trust. Additionally, Leo discusses the value of providing all available options to consumers, reinforcing that agents are there to guide and he...2024-11-0722 minBehind The DoorsBuying And Selling In A Changing Market with Leo SanchezSend us a textIn this episode of Behind the Doors, Leo Sanchez explores the current state of the real estate market, focusing on buying and selling strategies during a time of change. He discusses the recent rate reductions and their impact on increasing interest, signaling a positive shift in market conditions. Leo explains why some people are hesitant to transact right now and highlights when it might be the right time to re-enter the market to start acquiring assets. He also breaks down the costs of buying a home versus renting and why the market is...2024-11-0435 minBehind The DoorsMarketing Yourself For Customer Satisfaction with Leo SanchezSend us a textIn this episode of Behind the Doors featuring Leo Sanchez, the focus is on how real estate agents can effectively market themselves to enhance customer satisfaction. Leo discusses key strategies for positioning yourself as a highly marketable and selectable agent, emphasizing the importance of creating a personal brand that resonates with potential clients. He also explores how customer satisfaction is measured in the real estate industry and the critical role it plays in long-term success. Leo Sanchez is the Chief Operating Officer at Easy Street Offers, based in Scottsdale, AZ. With o...2024-10-3115 minBehind The DoorsThe New Real Estate Landscape with Leo SanchezSend us a textLeo Sanchez, COO of Easy Street Offers, shares insights on his extensive background in real estate, contrasting the approaches of small investors and large companies. He highlights the rapid growth and benefits of Single-Family Rentals (SFRs) as a leading asset class. Sanchez discusses institutional strategies, the role of technology in managing large portfolios, and why many properties aren’t listed on MLS. He also examines the rise in tenancy durations, explains real estate agents' motivations, and the differences between on-market and off-market properties.Leo Sanchez is the Chief Operating Officer at Ea...2024-10-2840 minBehind The DoorsTransparency And Building Credibility As An AgentSend us a text In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues discuss the critical factors influencing real estate transactions, with a focus on the price point and its pivotal role in decision-making. They examine how the presentation of a property directly impacts its sale and where the market stands in terms of buyer expectations. Additionally, they emphasize the importance of showing clients the true value of convenience, explaining its costs, and how it contributes to building long-term credibility as a real estate agent. Throughout the conversation, they highlight the need for t...2024-10-2414 minBehind The DoorsMaximizing Yield: Good Data and StrategySend us a textIn this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues dive into the importance of good data in real estate investing—where to find it, how to use it effectively, and examples of its application. They compare institutional buyers with smaller investors and discuss the concept of "yield" in the context of real estate. The conversation stresses the importance of starting with a clear strategy, emphasizing that success in real estate requires flexibility and diverse approaches. The duo highlights how real estate investing should ideally be a passive venture, and th...2024-10-2138 minBehind The DoorsWhy Cash Offer Messaging WorksSend us a text In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues explore what makes real estate opportunities "attractive" to buyers in the current market. They provide insights into how agents can encourage consumers to engage, focusing on the strategies that compel potential buyers to take action. A key discussion centers on the effectiveness of cash offer messaging and why it remains a powerful tool in real estate transactions. They also emphasize the importance of considering all factors when buying or selling a property, helping clients understand what truly matters in decision-making. L...2024-10-1715 minBehind The DoorsFrom the Ground Up: Easy Street OffersSend us a textIn this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues share the story of how they launched their business, driven by a passion for real estate and a commitment to creating lasting value. They dive into their personal and professional backstory, detailing their evolution over the years and the key realizations that shaped their journey. The episode highlights their approach to building a portfolio of rental properties, including the financial strategies they've employed, the importance of legacy owners, and their insights into scaling a business. Real estate agents have played...2024-10-1433 minBehind The DoorsWelcome To Behind The Doors Podcast With Dan Noma Jr. and Marvin CruesSend us a textIn this episode of the Behind The Doors podcast, hosts Dan Noma Jr. and Marvin Crues, Senior VP of Sales and Support, provide listeners with an authentic behind-the-scenes look at the world of real estate investing without the typical gimmicks. They discuss their motivations for starting the podcast, aiming to help both real estate agents and investors navigate the complexities of the industry.The episode delves into the importance of customer experience and the unique challenges investors face. Dan and Marvin share key strategies for working with investors, with a special...2024-10-0708 min