Shows
Open MarketCreating Shareholder Value with Marpipe CEO Dan PanteloMarpipe founder and CEO Dan Pantelo joins Eric Franchi and Joe Zappa on the pod to talk about bringing his company back from a near-collapse during the Silicon Valley Bank crash, rejecting an acquisition offer, discovering product-market fit, and dynamic product ads' contribution to the future of performance advertising.2025-03-0541 min
The Catalog Cult2025 State of Catalog Ads ft. Nik Sharma of Sharma Brands (Episode 8)In this episode of The Catalog Cult, host Dan Pantelo is joined by Nik Sharma (Sharma Brands) to break down the 2025 State of Catalog Ads Report. Together, they analyze data from over $174 million in ad spend and $2 billion in revenue to reveal why catalog ads are now the backbone of eCommerce growth.They cover the explosive rise of enriched catalogs, the emergence of product-level video (PLV), AI-powered feed optimization, and the growing multi-platform push beyond Meta. Whether you're a brand marketer or performance media buyer, this episode is your guide to mastering catalog ad...2025-02-2032 minThe Catalog CultLeveraging Creative in DPA: Full Breakdown (Episode 7)Welcome back to Catalog Cult, the podcast where we unlock the secrets of catalog advertising and dynamic ad strategies. In this episode, Dan Pantelo, Founder & CEO of Marpipe, dives deep into how creative design can transform your DPA (Dynamic Product Ads) from a “set-it-and-forget-it” afterthought into a major performance driver.What you’ll learn:Why creative is essential for unlocking the full potential of your catalog adsReal examples of design elements that boost performanceHow feed categorization drives relevance and conversionsWhy continuous testing is the key to scalingWhether you’re a performance marketer or brand-side leader...2025-02-1924 minThe Catalog CultBuilding the Ultimate Sales Machine with DPA (Episode 6)In this special episode of The Catalog Cult, host Dan Pantelo welcomes Facebook Top 100 Advertiser Charlie Tichenor to dive deep into the world of Dynamic Product Ads (DPA). Known for his expertise in turning Facebook ads into a “money printer,” Charlie shares invaluable insights for maximizing the power of catalog ads in 2025.This episode is packed with actionable strategies for ecommerce brands of all sizes. From breaking down the basics of DPA to advanced techniques for scaling and optimizing campaigns, Dan and Charlie cover it all:Beginner Tips: Setting up DPA campaigns with the righ...2025-01-2535 minThe Catalog CultHow to Setup and Scale Catalog Ads (Episode 5)Welcome to The Catalog Cult, the podcast that dives deep into the world of catalog advertising. In this episode, host Dan Pantelo unpacks one of the most critical topics for ecommerce brands: how to scale catalog ads effectively.If you’ve ever struggled with fluctuating performance or questioned your campaign structure, this episode is for you. Dan breaks down the importance of patience and consistency, explains how to budget and optimize for high performance, and reveals expert strategies for leveraging Facebook’s algorithm and retargeting tools to crush your ROAS goals.Discover actionable tips...2025-01-2209 minThe Catalog CultCatalog Ad Strategies for High-SKU Brands (Episode 4)Welcome to The Catalog Cult, where we dive into cutting-edge catalog advertising strategies for e-commerce brands. In today’s episode, Dan Pantelo, CEO & Founder @ Marpipe, tackles a critical topic for high SKU brands: moving away from outdated hero product strategies and embracing the power of hero offers.Key Highlights:The Myth of the Hero ProductFor high SKU brands, the concept of a hero product doesn’t always apply. While it works for small SKU brands, high SKU businesses—like apparel, furniture, or jewelry brands—need a s...2025-01-2017 minThe Catalog CultMastering PLV: How to Scale Dynamic Product Videos (Episode 3)Welcome to The Catalog Cult, where we dive into the latest trends and strategies in catalog advertising for e-commerce brands. In this episode, host Dan Pantelo, CEO & Founder @ Marpipe, explores Product-Level Video (PLV)—a groundbreaking innovation that’s transforming catalog ads by replacing static images with dynamic, engaging videos for every product SKU. If your brand runs Dynamic Product Ad (DPA) campaigns, this is the ultimate guide to scaling with video-first strategies.Key Highlights:1. What is Product-Level Video (PLV)?For years, catalog ads relied on stat...2024-12-1114 minThe Catalog CultMaximize December's Shopping Days with DPA (Episode 2)Welcome to The Catalog Cult, your go-to podcast for mastering catalog advertising and dynamic ad strategies. Hosted by Dan Pantelo, CEO & Founder @ Marpipe, this episode reveals how to maximize every shopping day in December and drive success beyond Black Friday and Cyber Monday. Did you know December features eight shopping days bigger than Cyber Monday? With a shorter shopping season this year, these days are crucial for your holiday marketing strategy.Key Highlights:1. December’s Eight Cyber MondaysMost marketers focus on Cyber Monday, but eight De...2024-12-0411 min
Three Course FoundersStartup Founders Get Honest About Layoffs (Founder of Marpipe)Today, the sort of honest founder-to-founder conversation you won't find anywhere else – it's me and my friend Dan Pantelo, the founder and CEO of Marpipe. He's raised $10M to build an adtech company, and we'll get to that, but this conversation is more important and more interesting than either of our startups.Because we get to some of the hard stuff of being a startup founder. Dan opens up about company layoffs that still haunt him to this day, and how they're holding him back from being his best self. As he put it, he needed th...2024-10-241h 21
The Catalog CultEscaping UGC Fatigue: Unlocking Consistency with Catalog Ads (Episode 1)Welcome to The Catalog Cult, where we uncover innovative strategies to optimize catalog advertising for e-commerce brands. In today’s episode, host Dan Pantelo, CEO & Founder @ Marpipe, explores the rising problem of UGC fatigue and why it's time to rethink your reliance on user-generated content (UGC). Instead, Dan highlights the power of Dynamic Product Ads (DPA) and enriched catalog ads to drive better ad performance and consistency.Key Highlights:1. The Problem with UGC FatigueUGC has lost its novelty, and consumers can now easily spot it as...2024-10-2415 min
Limited SupplyThe State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same?Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all.Heard about DPA from others? Well…there’s a good chance you’ve heard a misc...2024-08-2147 min
Equation of ExcellenceFrom College Hustles to Catalog Conquests: Dan Pantelo's Journey to SaaS StardomJoin us for an insightful and entertaining conversation with Dan Pantelo, a 26-year-old entrepreneur making waves in the tech industry. In this episode, Dan shares his journey from a college SEO contractor to building a successful agency and eventually founding Marpipe, a revolutionary software company transforming catalog ads. Discover the secrets behind his success, the challenges he faced, and how he turned potential failures into incredible growth opportunities. Dan's story is a testament to the power of resilience, innovation, and staying true to one's vision.Key Takeaways:Dan's Early Career: How Dan transitioned from college gigs...2024-07-1746 min
Adspend with Ash Melwani and Rabah RahilAB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | MarpipeFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing.Connect with Dan: https://www.linkedin...2023-05-2259 min
Marketecture: Get Smart. Fast.Marpipe - Automated creative testing for brandsMarpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables. For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of...2022-07-2709 min
Marketer of the MonthForbes 30 Under 30: Marpipe's Founder on Understanding Your Audience Better With Creative Ad TestingInterview with Dan Pantelo - Founder of Marpipe
Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.
What's On The Menu:
Invasive Audience Targeting: How recent regulatory...2022-07-2515 min
The POZCAST: Decoding Success with Adam PosnerDan Pantelo: Real MarTech Start-Up Founder Lessons2:08 - Foundation for Entrepreneurship4:26 - Immigrant Work Ethic6:06 - Early days11:15 - Mental Callouses11:51 - Learn from bad experiences12:22 - Hustle and grinding14:40 - Being Inquisitive20:10 - Corrupt President?26:05 - Owning your losses - Key to Success42:00 - Small Changes make Small Optimization43:22 - What is the 'Why'46:15 - On the Horizon48:48 - Go-to interview questions50:53 - Single Greatest piece of advice52:44 - Let it go!53:33 - Dan's North Star
2022-02-1856 min
The Dana Crypto ShowMarpipe.com CEO Dan PanteloAdvertising is supposed to be pervasive, powerful and influential. However, over the past decade, it has become technical, political and too presumptuous. Let's omit the acronyms and get back to basics. My guest this week is the 26-year-old CEO of Marpipe.com Dan Pantelo. Dan is part of the Forbes class of 2022 Thirty under 30 among the brightest young leaders and business stars. Marpipe is causing a revolution in the advertising space and is on track for an IPO. Exclusive interview only on the Dana Crypto Show. 2021-12-3025 min
Tank Talks By Ripple VenturesDan Pantelo, CEO of Marpipe, on The Evolution of AdTech & The Need for SpeedDigital marketing is increasingly important to the success of every business, but it’s a dynamic industry, seeing major disruptions this year with the change to tracking brought by iOS 14. Our guest, Dan Pantelo, founder and CEO of Marpipe, is helping marketers figure out what’s actually working through scalable A-B testing and performance marketing with his platform Marpipe.We talk to Dan about the need for better testing, the current state of MarTech, and his recent $8M series A raise led by Stage 2 Capital along with ourselves at Ripple, Samsung Ventures, Laconia Capital Group, and others.2021-10-2844 min
Funding & DisruptingThe Idea Behind Marpipe with Dan PanteloIn this episode, Keith Herman interviews Dan Pantelo, Founder & CEO of Marpipe. The first multi-variate testing platform for creative.Story Notes:The Backstory of MarpipeThe Candy Bar Story / Entrepreneurial Spirit3 Jobs of Being a CEOEarly Stage EntrepreneursInvestors GroupFirst Encounter with LaconiaThank you for joining us on this episode of Funding & Disrupting. Don't forget to visit our sponsor OuraCo.com to learn more about working directly with OURA Collective's exclusive technology PR team. They'll help you craft your message, get noticed in the press, and help you get your venture to the funding finish...2021-02-2539 min
The LoudspeakerHow to develop a career in PRIn this episode, we speak with Dan Pantelo, CEO of Marpipe, a company that conducts creative experiments for brands. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Dan discuss how he started his career as a street salesman in some of NYC's lowest-income neighborhoods, how he has achieved viral success with Reddit, and advice for others who want to make a career out of PR. 2020-09-1427 min
Block PartyMarPipe: What If Your Next Marketing Campaign Wasn't Just A Leap of Faith?According to Statistica the spending on advertising worldwide has been increasing steadily and is expected to reach almost 550 billion U.S. dollars in 2017. With a over half a trillion dollars annually being focused towards brands reaching their audiences it isn’t hard to say that there is a lot of room for businesses to improve and service these various ventures.
In today’s episode of Block Party, we welcome Dan Pantelo. Dan is a salt of the earth New Yorker who started in sales. After earning his stripes in SEO and his clients some money with some well placed ad doll...2018-10-281h 09