Shows
Permissionless LibertyThe Libertarian View on Military InterventionIn this episode, Adam and Dan delve into the complex topic of government intervention in international affairs, focusing on the concept of nation-building. They explore the historical and philosophical underpinnings of interventionism, drawing on the ideas of Friedrich Hayek and Ludwig von Mises to critique the notion that foreign powers can effectively manage the internal affairs of other nations. The discussion highlights the pitfalls of such interventions, including the unintended consequences and the hubris of assuming centralized control can lead to positive outcomes. Through a libertarian lens, they argue for decentralization and the importance of local knowledge in fostering...
2026-01-271h 29
AI-Driven Marketer: Master Practical AI Marketing SkillsI've Mocked AI Agents for 2 Years. January 2026 Changed My Mind.In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down why 2026 is shaping up to be the “Year of Agents”—not as hype, but because agentic features are finally landing inside the tools marketers already use. They unpack what Claude Cowork, ChatGPT Codex, and Gemini in Google Drive signal about the near-future workflow shift: stop thinking in tasks, start thinking in systems.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danche...
2026-01-2333 min
AI-Driven Marketer: Master Practical AI Marketing SkillsBuild Once, Post for Months: A Practical AI Workflow for AuthorityGet The Instapost Custom GPT: https://go.danchez.com/instapost/In this AI marketing podcast episode, Dan Sanchez breaks down why most AI-generated content on LinkedIn feels like noise—and how to escape the AI slop trap. He walks through a simple but powerful way to use ChatGPT authentically: letting AI refine your thinking instead of replacing it. You’ll see exactly how Dan uses a free ChatGPT project and custom instructions to turn raw, human ideas into clear, punchy LinkedIn posts that actually build authority.My Favorite AI Tools• Tella – https://danchez.com/tell...
2026-01-2009 min
AI-Driven Marketer: Master Practical AI Marketing SkillsOur Future (and Past) Predictions for AI in MarketingRegister for the Pod to Book Webinar - https://aidrivenmarketer.com/aibookIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez kick off 2026 with bold predictions about where AI is heading, especially for marketers. They discuss the rapid evolution of Claude Code, its implications for AGI-level problem solving, and why vibe coding is becoming a must-learn skill for marketers. They also cover OpenAI's efforts to secure agent-mode with Atlas, the soft skills gap AI can't fill, and where the AI valuation bubble might be headed. Finally, they review their past predictions from 2024 and 2025 to see...
2026-01-0939 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Bet I'm Making on AI, Marketing, and the Next 5 YearsIn this AI marketing podcast episode, Dan Sanchez reflects on two years of the AI-Driven Marketer journey, the accelerating pace of AI, and what the next five years mean for marketers. After a short break, Dan lays out a renewed mission for the show—using AI to make marketing more honest, helpful, and human—while unpacking the tension between massive opportunity and real job disruption ahead.My Favorite AI Tools• Tella – https://danchez.com/tella• High Level – https://danchez.com/highlevel• Zencastr – https://danchez.com/podtools• n8n – https://danchez.com/n8nResources M...
2026-01-0811 min
AI-Driven Marketer: Master Practical AI Marketing SkillsGemini Won 2025... yet ChatGPT's Still Winning the WarIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the final AI blows of 2025 in the ongoing tech brawl between Google and OpenAI. With ChatGPT and Gemini trading updates and innovations, the brothers share who they think won the year, where each model excels, and how marketers can capitalize on the rapid evolution of image generation and vibe coding.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com...
2025-12-1937 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMarketer Reacts to ChatGPT 5.2, Disney+Sora, & OpenAI's Final Move of 2025In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the sudden release of ChatGPT 5.2 and what the massive jump in benchmarks—specifically for professional work tasks—means for marketers. They also break down OpenAI’s surprising partnership with Disney, share their predictions for OpenAI’s "mystery announcement" coming next week, and debate which AI model is actually winning the daily workflow war.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https...
2025-12-1237 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Two-Channel Rule: A System for Growing Expert PodcastsIn this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire address the single biggest flaw in podcasting: the lack of organic distribution. To overcome this, they introduce the "Two-Channel Rule," a strategy that pairs your long-form audio content with a specific short-form social platform to drive real growth. Dan and Ken break down why LinkedIn is often the best choice for B2B creators, how to network through comments without being spammy, and why you must treat your social profile like a high-converting landing page.My Favorite AI ToolsTransparency Note: I am an...
2025-11-2734 min
AI-Driven Marketer: Master Practical AI Marketing SkillsI Might Cancel ChatGPT (The "Workspace" Factor)In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez face a major dilemma: Is it finally time to cancel ChatGPT in favor of Google's Gemini 3? After years of loyalty to OpenAI, Dan breaks down why the new Gemini 3 and "Nano Banana Pro" models might be the superior choice for marketers handling heavy research and content creation. The brothers stress-test the tools, comparing personality, image generation capabilities, and workflow integration, while deciding if they should jump ship now or wait for OpenAI's rumored December counter-attack.My Favorite AI Tools Tella (AI screen recording app I...
2025-11-2140 min
AI-Driven Marketer: Master Practical AI Marketing SkillsTurn 100 Scattered Posts into 1 Book With AIShould you start a podcast? Get the free assessment at https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire dive deep into the concept of developing a portfolio of ideas. Rather than throwing out standalone concepts, they emphasize the importance of clustering ideas, identifying a unifying theme, and building a structured framework that elevates authority and impact. Dan shares personal lessons from years on LinkedIn and outlines how AI tools can be leveraged to analyze, group, and package your thoughts. If you've ever felt scattered in your thought leadership, this episode...
2025-11-2029 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhy Your Best Ideas Still Aren't Landing (& How AI Can Help)In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down the five essential elements every idea needs to actually get shared. They emphasize how having a great idea isn't enough—it needs proper packaging. Whether you're working in marketing, thought leadership, or content creation, this episode gives you a framework for making your ideas more shareable, memorable, and impactful.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Ze...
2025-11-1919 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe First Real Look at AI-as-UI in Marketing (And It's Wild)In this AI marketing podcast episode, Dan Sanchez sits down with Jason Telmos, VP of Product Marketing at 6sense, to break down the game-changing AI capabilities coming to the 6sense platform. Fresh off the Breakthrough conference in Las Vegas, Dan shares insights into how 6sense is not just layering AI onto its existing product—it's redefining how users interface with data and act on it. From intent data and predictive scoring to autonomous workflows and AI agents, this episode unveils what could be a category-defining evolution in B2B marketing tech.My Favorite AI Tools Tella...
2025-11-1647 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Practical Path to Authority: How Real Experts Earn InfluenceShould you start a podcast? Find out: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez unveils his "30-30-30" blueprint for becoming a thought leader. If you've ever wondered how to actually grow your authority in a niche without spending years doing it, this episode breaks it down into a simple (not necessarily easy) system: read 30 books, interview 30 experts, and publish 30 content pieces on a single topic. Dan and co-host Ken Freire talk through the step-by-step approach and why it works so well, especially for marketers looking to stand out.My...
2025-11-1045 min
AI-Driven Marketer: Master Practical AI Marketing SkillsBe a Student If You Want to Lead (Even If You're Already an Expert)Is a podcast right for you? Take the assessment to find out: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire take a skeptical look at how authority is claimed (and faked) online in 2025. In a world where everyone seems to be positioning themselves as a thought leader, Dan presents a counterintuitive approach to standing out: embrace the role of the student. Through stories from his own career and examples like Michael Hyatt, Dan unpacks how publicly learning out loud builds more trust and real authority than posturing ever could.
2025-11-0918 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Secret AI Power Hiding Inside Google SheetsIn this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the latest AI-powered capabilities in Google Sheets and how they're revolutionizing everyday marketing workflows. From automated spreadsheet completion to real-time data analysis and reporting, Dan shares specific examples of how Gemini is saving hours of work and turning spreadsheets into smart, dynamic tools. Whether you're managing content calendars or analyzing survey responses, this episode reveals how AI is transforming how marketers use spreadsheets.My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https...
2025-11-0735 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Rise of Gemini: How Google is Gaining Ground in the AI RaceIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a serious contender to ChatGPT. From overhauled research assistants to free app-building tools, Google is quietly stacking up powerful AI features that marketers can immediately benefit from.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned...
2025-10-3123 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Hit Its Tipping Point (Here's What It Means For Marketers)In this AI marketing podcast episode, Dan Sanchez and his brother Travis argue we’ve hit the fall‑2025 tipping point: AI use has crossed into the early majority. They unpack what 700M weekly ChatGPT users and one‑third of U.S. adults using AI means for marketers, why SEO as we know it is on a two‑year clock, how buying and learning behaviors are shifting to AI‑guided journeys, and the practical ways they’re using AI this week—from homeschool voice chats to rapid live show builds. My Favorite AI Tools• Tella (AI screen recording...
2025-09-1935 min
AI-Driven Marketer: Master Practical AI Marketing Skills71% Fear AI — Here's 3 Ways People Are Overcoming It Get your 30-day free trial of High Level at https://AIautomationvault.comIn this AI marketing podcast episode, Dan Sanchez and his co-host Travis Sanchez dive deep into the emotional and practical landscape of job security in the age of AI. While 71% of Americans report being worried about AI taking over jobs, Dan and Travis explore why their audience of marketers feels largely confident instead. They dissect the stats, the mindset shifts, and the hands-on practices that separate the worried majority from the optimistic few.My Favorite AI Tools Tella - https://danchez.com/tella High...
2025-08-2225 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Sales Agents You Can Set And Forget (I'll Show You How)Get Your 30 Day Trial of High Level Here: https://danchez.com/highlevelIn this AI marketing podcast episode, Dan Sanchez dives into a powerful solution to a common marketing bottleneck: too many leads, not enough follow-up. Drawing from his time as a university marketing director, Dan explores how AI sales agents are transforming how businesses handle inbound calls, qualify leads, and book appointments 24/7. He shows how even solo entrepreneurs and local businesses can implement AI-powered phone agents that sound great, take action, and integrate seamlessly with platforms like High Level. This episode is both a case study a...
2025-08-2012 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMastering ChatGPT-5 Like a Pro: The Ultimate GuideIn this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https...
2025-08-1520 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhat ChatGPT 5 Means for All of UsGet your free 30 day trial of High Level: https://danchez.com/highlevel/ In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez unpack the much-anticipated release of ChatGPT 5 — separating the real value from the hype. They share first impressions, discuss how different types of users will experience the upgrade, and explain why this release is more about accessibility than flashy new features. The conversation also covers OpenAI’s first open weights model and its implications for marketers working with proprietary data, plus an exploration of AI-generated ads and the ethical debates they spark.My...
2025-08-0834 min
AI-Driven Marketer: Master Practical AI Marketing Skills3 AI Books Every Marketer Needs to Read (Plus What I'm Reading Now)In this AI marketing podcast episode, Dan Sanchez dives into a highly curated list of AI books every marketer should know. Rather than just follow trends on social media or binge-watch YouTube explainers, Dan shares why books remain the most powerful medium for deep learning on AI. He breaks down his top three must-reads for different stages of the AI journey—beginner, practitioner, and advanced leader—and gives bonus recommendations and a few titles to avoid. Whether you're just wrapping your head around AI or you're ready to implement advanced strategies, this episode is your ultimate AI reading guide.
2025-08-0614 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhat It Means to Be AI-Driven in 2025In this AI marketing podcast episode, Dan Sanchez joins Mike Montague on the Human First AI Marketing Podcast for a high-energy, insightful conversation about how AI is redefining what’s possible for marketers in 2025. Dan shares his personal journey from burnout to breakthrough by embracing AI tools, and he unpacks practical frameworks, advanced prompting strategies, and the future of automation for small marketing teams. The episode is a deep dive into how marketers can do more with less—without sacrificing creativity or humanity.My Favorite AI Tools Tella (AI screen recording app I record all my solo...
2025-07-2439 min
AI-Driven Marketer: Master Practical AI Marketing SkillsOpenAI Just Launched ChatGPT Agents — Here's What That MeansGet Access to My High Level AI Automation Vault: https://aiautomationvault.com/In this AI marketing podcast episode, Dan Sanchez unveils the groundbreaking launch of ChatGPT’s new AI agent toolset — the moment we've all been waiting for. With Travis out on summer vacation, Dan dives solo into the most important AI news marketers need to know, including how AI agents are shifting marketers from prompt engineers to task delegators. He explores what the new ChatGPT agent can actually do, previews of Perplexity’s new AI-first browser, Grok’s rising competition with OpenAI, and how custom GPTs are evol...
2025-07-1824 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMarketers, You're Not Competing With Humans AnymoreGet a free 30-day trial of High Level: https://danchez.com/highlevelIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the explosive rise of AI-generated video content across social platforms. From eerie dreamlike filters to hyperrealistic diving cats and cringe-worthy talking head ads, they unpack the bizarre, viral, and groundbreaking shifts AI is catalyzing in digital media. The brothers also debate the idea of marketers becoming "vibe coders," leveraging tools like Claude’s AI artifacts and Lovable to automate code-free creativity. Finally, they spotlight a powerful new use case inside High Level—AI a...
2025-06-2630 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThis AI Hack Does Better Audience Research Than YouIn this AI marketing podcast episode, Dan Sanchez dives deep into one of the most underrated AI capabilities available in ChatGPT: its Deep Research tool. While the AI world buzzes with talk about autonomous agents, Dan reveals how this built-in feature can outperform them by giving marketers unparalleled insight into their customers. He explains how Deep Research goes beyond a simple web search, dedicating 30-40 minutes to iterative, thoughtful analysis of internet data, and shows how to use a 12-part prompt pack to harness it effectively. From decoding audience pain points to discovering grant opportunities, Dan demonstrates how any...
2025-06-2415 min
AI-Driven Marketer: Master Practical AI Marketing SkillsSmart GPTs, AI Music, and Apple's Flop—What Every Marketer Should KnowIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.My Favorite AI Tools ChatGPT - https://openai.com...
2025-06-1342 min
AI-Driven Marketer: Master Practical AI Marketing SkillsActionable AI: Systems, Workflows, and Mindset ShiftsIn this episode of the AI-Driven Marketer, Dan Sanchez joins host Audrey Chia to share his journey from early AI experimentation to building custom GPTs and automating the majority of his podcast workflow. They dive into practical, everyday AI use cases that marketers may be overlooking, explore how businesses can implement conversational AI for customer engagement, and discuss trends shaping the future of marketing teams in the age of AI. Dan also breaks down the art of prompting, reveals his favorite deep research prompt, and unpacks the mindset shifts marketers need to thrive alongside AI. Tune in for actionable...
2025-06-1038 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThis AI Sales Sequence Works While You Sleep (And Knows What Your Leads Want)In this AI marketing podcast episode, Dan Sanchez breaks down how he built an AI-powered sales email sequence that writes hyper-personalized emails for each prospect on autopilot. Using High Level and ChatGPT, Dan shows step-by-step how to create dynamic prompts that adapt to each user's goals, business, and role—resulting in unique messages that actually convert. He not only explains the framework but gives away the exact sequence at the end of the episode, walking you through how to implement it or download it directly.My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Ma...
2025-05-2911 min
AI-Driven Marketer: Master Practical AI Marketing SkillsHow to Use AI to Make Scroll Stoping ThumbnailsIn this AI marketing podcast episode, Dan Sanchez pulls back the curtain on his exact AI-assisted process for creating stunning, scroll-stopping thumbnails in half the time. He shares how he went from struggling with likeness and design inconsistency to developing a reliable method that combines ChatGPT, Photoshop AI features, and free face-swapping tools to produce high-quality visuals for his show. Whether you're an overwhelmed marketer or a content creator wanting to upgrade your visuals, Dan's detailed walkthrough gives you the tools, mindset, and visual strategy to level up your brand presence fast.My Favorite AI Tools:...
2025-05-2619 min
AI-Driven Marketer: Master Practical AI Marketing SkillsIs AI Killing the Art of Marketing? Why So Many Are Grieving Right NowIn this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez explore the emotional tension between AI innovation and the traditional craft of marketing. They kick off by celebrating the AI-Driven Marketer podcast reaching 3,000 subscribers and cracking the Apple Top 50 Marketing Podcasts chart. The conversation covers the newly released ChatGPT 4.1 model, Ryan Deiss' "retirement" announcement and pivot, and a viral LinkedIn post lamenting the loss of marketing craftsmanship. They also tackle whether agents are ready for prime time and wrap with practical AI use cases including using AI for home improvement, shopping, brainstorming, and troubleshooting....
2025-05-1645 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Future of AI-Driven Lead Nurture: Hyper-personalized EmailsIn this AI marketing podcast episode, Dan Sanchez breaks down a powerful, evergreen AI-driven lead nurture sequence that delivers hyper-personalized emails. Using a blend of ChatGPT, smart form data collection, and the High Level platform, Dan shows how he created an automation that dynamically writes customized action plans for each lead—based on their job, product, and audience. This isn't theoretical. Dan shares the exact setup, tools, and workflow powering a campaign that’s been running effectively for over a year, and he even offers it as a plug-and-play snapshot. If you're a marketer looking to do more with less...
2025-05-1423 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Hasn't Killed SEO... But The SEO Blog Era IS Ending + Other AI NewsIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack a series of breaking AI trends that are reshaping digital marketing. They discuss Google's stock dip amid claims of AI search replacing traditional SEO, the emerging practice of Generative Engine Optimization (GEO), and how marketers might soon become low-code developers thanks to advancements in AI-powered coding tools. They also explore the cultural shift toward "AI-first" company policies and share practical ways marketers are already boosting productivity with AI. To cap it off, they reveal a clever hack for generating consistent AI thumbnails using free face swap tools.
2025-05-1143 min
AI-Driven Marketer: Master Practical AI Marketing SkillsUse AI for Contextual Problem Solving - Unlock AI SeriesIn this AI marketing podcast episode, Dan Sanchez kicks off a brand new mini-series called Unlock AI to teach beginners how to use AI—especially ChatGPT—for contextual problem solving. Instead of relying on generic search engine results, Dan walks through personal stories (including lawn care and flickering neon lights) to show how AI can provide highly tailored solutions. From parenting challenges to car repairs and marketing hiccups, Dan proves how generative AI can act like your ultra-smart neighbor, ready to help in real time. He also tackles the concern that AI could make us lazy thinkers—and offers a refr...
2025-05-0610 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Dark Side of AI: Why Marketers Should Be Weary of Using AI To PersuadeIn this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the ethical and practical concerns around AI’s persuasive power in marketing. What begins as a discussion on AI's tendency to “BS” users unfolds into a provocative conversation about sycophantic AI behavior, the illusion of memory, confirmation bias, and the disturbing effectiveness of AI in manipulating decisions. They expose the gray area marketers now inhabit — between using AI for good and exploiting its power to persuade at scale. This candid deep dive pulls back the curtain on the dark side of AI and challenges marketer...
2025-05-0244 min
AI-Driven Marketer: Master Practical AI Marketing Skills25+ AI Tools That Will Change How You Create Content Forever—Live Encore!In this AI marketing podcast episode, Dan Sanchez shares exciting news about an exclusive, live encore of his top-rated session from Social Media Marketing World: “25+ AI Tools and Workflows That Will Change How You Create Content Forever.” This masterclass, originally delivered to a packed room of marketers, unveils Dan’s favorite AI tools and proven workflows for scaling content creation with fewer resources. And now, for one time only, he’s offering it to everyone—for free. Tune in to learn how to register and why this could seriously level up your marketing game. Register for the Masterclass: https://da...
2025-04-2301 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Avalanche: What OpenAI, Google & Grok Just DroppedIn this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez break down the avalanche of AI updates that dropped during a major tech week dominated by OpenAI, Google, and Grok. From OpenAI’s viral anime-style image generator to its powerful 4.1 API model and agentic reasoning upgrades, this episode is packed with insight into how these tools are evolving into digital coworkers. The brothers explore what’s changing for marketers and how personalization, agent networks, and AI assistants are reshaping workflows—plus some hot takes on ethical gray zones in video generation.My Favorite AI Tools
2025-04-181h 00
AI-Driven Marketer: Master Practical AI Marketing SkillsHow AI Agents and Custom GPTs Are Transforming Marketing Workflows and StrategyIn this AI marketing podcast episode, Dan Sanchez dives into the “Faster, Better, Smarter” framework for applying AI in everyday marketing workflows. Speaking with a fellow AI-savvy marketer, Dan shares practical ways to harness AI for real productivity gains, smarter strategies, and enhanced personalization. He breaks down how marketers can use AI to analyze data faster, improve content relevance, and even create their own internal AI coaches and brand bots. If you’re unsure where to start with AI—or want to take your usage to the next level—this is the episode for you.My Favorite AI Tools:
2025-04-1632 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMarketers, This Is How You Don't Get Replaced by AI (Human Edge Framework)In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that create a "human moat" around your work. This is a must-listen for any marketer looking to stay relevant and powerful in the AI e...
2025-04-1514 min
AI-Driven Marketer: Master Practical AI Marketing SkillsYour Personalized AI Is Now a Competitive MoatIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez explore how recent AI updates are reshaping the marketing landscape. From ChatGPT’s groundbreaking memory feature to MidJourney’s personalization overhaul, they unpack how these tools are quietly becoming your most valuable marketing employees. The brothers also dive into a viral post about AI detection tools ruining writers' creativity, break down poll results on AI automation priorities, and uncover the sleeper-hit analytics platform every marketer should know.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI P...
2025-04-1141 min
AI-Driven Marketer: Master Practical AI Marketing SkillsGoogle Imagen, AI Video, & How to Prepare For the AI EconomyIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the current state of AI video and the evolving landscape of AI-generated content. They explore the progress of AI-generated videos, the challenges that still exist, and how marketers should be thinking about these advancements. They also discuss Google's new image generation tool and its potential impact on marketing creatives, as well as the ethical concerns surrounding AI-generated job applications. Tune in for insights on how AI is reshaping marketing and how you can stay ahead of the curve.My Favorite AI Tools: ChatGPT...
2025-03-2149 min
AI-Driven Marketer: Master Practical AI Marketing SkillsHow to Automate Your Podcast Using AI Without Losing Your SoulIn this AI marketing podcast episode, Dan Sanchez shares how AI has transformed his podcast production workflow. He reveals how he automates pre-production, production, and post-production to turn a single episode into a high-value content waterfall—saving time and maximizing reach. From using custom GPTs for research and outlines to leveraging Zencastr for recording and editing, and finally automating content distribution with N8N, Dan walks you through his streamlined, AI-powered process. If you're a podcaster or content marketer, this episode will show you how to create more content with less effort using AI-driven automation.My Favorite AI...
2025-03-1926 min
AI-Driven Marketer: Master Practical AI Marketing SkillsChina's AI: A Real Threat or Just Another Media Sensation?In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez cut through the AI news cycle to separate the help from the hype. They dive into the recent wave of sensational headlines around Chinese AI developments, questioning whether these advancements truly matter or are just media-driven distractions. The discussion also covers the rapidly evolving landscape of AI voice technology, highlighting the breakthrough performance of Sesame AI and its potential for transforming marketing, customer service, and lead generation. Finally, they explore OpenAI’s latest developer tools, which could change the game for automation and web-based AI research. Tune in to...
2025-03-1439 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI With Personality, State of AI Marketing Jobs, & Does ChatGPT 4.5 Suck?In this AI marketing podcast episode, Dan Sanchez and his brother, Travis Sanchez, break down the latest in AI marketing trends. They discuss the controversy around ChatGPT-4.5—whether it's a real upgrade or just hype—along with tips on how to personalize your ChatGPT experience for a more interactive and useful assistant. They also dive into deep research with AI, how marketers can leverage AI-driven insights for audience research, and even explore the emerging role of AI in job descriptions. Plus, don’t miss their take on the most impressive AI-generated ad they’ve seen yet!My Favorite...
2025-03-0746 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhy My Marketing Career Needed AI—and Yours Does TooIn this AI marketing podcast episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI for growth, this episode is packed with actionable insights.My Favorite AI Tools: ChatGPT - https://openai.com/ High Level Marketing...
2025-03-0448 min
AI-Driven Marketer: Master Practical AI Marketing SkillsChatGPT 4.5, Claude 3.7, & The Deep Research Prompt You Don't Want to Miss #BotBrosIn this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social me...
2025-02-2843 min
AI-Driven Marketer: Master Practical AI Marketing SkillsCan You Automate SEO with AI? I Tested It for a YearIn this AI marketing podcast episode, Dan Sanchez shares the results of a bold AI SEO experiment he conducted over the past year. After investing $500 in an AI-powered blogging tool, Dan set up multiple websites to test if fully automated AI content could drive traffic and revenue. The results? A mix of surprising insights, major pitfalls, and hard-earned lessons. Tune in as Dan breaks down what worked, what failed, and how AI should really be used for content creation in today’s SEO landscape.Best AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform...
2025-02-2611 min
AI-Driven Marketer: Master Practical AI Marketing SkillsGrok 3, Deep Research, ChatGPT 4.5, & The Early Days of AI Marketing #BotBrosIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez break down the biggest AI news of the week, including the launch of Grok 3, Microsoft’s supercomputer chips, and OpenAI’s roadmap for GPT-4.5 and GPT-5. They discuss how Grok 3 is competing with the best AI models, why Microsoft’s chip development matters for AI progress, and how OpenAI’s deep research tools are reshaping marketing strategies. Dan also shares a game-changing approach for using AI deep research to create high-impact lead magnets. If you’re a marketer looking to stay ahead of the AI curve, this episode is packed...
2025-02-2344 min
AI-Driven Marketer: Master Practical AI Marketing Skills5 Stages of AI Agents & How Marketers Can Prepare NowAI agents are generating a lot of buzz right now, but how close are we to fully autonomous AI? In this episode of The AI-Driven Marketer, host Dan Sanchez (Dances) cuts through the hype to break down the five stages of AI agents and what marketers need to do to stay ahead. From simple automation to full AI autonomy, Dan lays out a roadmap for how AI will evolve in the coming years and how marketers can start preparing now. Whether you're just getting started with AI automation or you're ready to build intelligent workflows, this episode is packed...
2025-02-1923 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe AI Paradox: How to Make the Most of What AI Can & Can't DoIn this AI marketing podcast episode, Dan Sanchez dives into the intriguing concept of Moravec's Paradox, examining why AI can excel in complex tasks like advanced math yet fumble over simple tasks such as counting survey responses. He unpacks the paradox, revealing how marketers can navigate and leverage these peculiar strengths and weaknesses of AI. By understanding where AI struggles and succeeds, Dan provides insights on building systems that maximize AI's potential while mitigating its shortcomings. Tune in for strategic advice on staying ahead in the ever-evolving AI landscape and discover how to use Moravec's Paradox to your advantage...
2025-02-1208 min
AI-Driven Marketer: Master Practical AI Marketing SkillsHow to Assess Your AI Marketing Skills (Take the Quiz!)Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth....
2025-02-1004 min
AI-Driven Marketer: Master Practical AI Marketing SkillsCustomize ChatGPTs Instructions & Memory Now to 10x Your Work LaterMost people don’t realize that ChatGPT can be customized in multiple ways to dramatically improve results. In this episode of The AI-Driven Marketer, Dan Sanchez walks through the four levels of personalization for ChatGPT and shares his approach to customizing AI for maximum efficiency. If you’ve ever wrestled with ChatGPT, Gemini, or Claude—going back and forth to get the right response—this episode will show you how to eliminate that friction. Learn how to leverage custom instructions, memory, projects, and custom GPTs to get ChatGPT working smarter for you.🔹 The Four Levels of ChatGPT Personaliza...
2025-01-3118 min
AI-Driven Marketer: Master Practical AI Marketing SkillsOpenAI's Operator, o3 Mini, & the Need for Marketers to LeadIn this AI marketing podcast, Dan Sanchez and Travis Sanchez dive into the latest developments in AI, unpacking OpenAI's new tool "Operator" and its potential impact on marketing. They explore both the excitement and the limitations of having AI control a browser for tasks like buying airline tickets and managing CRM processes. The discussion also covers the notable launch of OpenAI's GPT-3 Mini and its implications for marketing automation, as well as the broader adoption curve of AI technologies among marketers. Tune in to hear their insights on navigating these rapid changes, the critical role of delegation skills in...
2025-01-2536 min
AI-Driven Marketer: Master Practical AI Marketing SkillsI'm Cowriting a Book with AI – This is My ProcessIn this AI marketing podcast, Dan Sanchez dives into the fascinating process of cowriting a book with AI, sharing his journey of crafting a comprehensive book on the 5 types of AI marketing. Dan addresses the challenges and skepticism surrounding AI-authored content and details his method for combining his own insights with AI-generated text to create a book that is both informative and compelling. He illuminates the tools he’s using, such as ChatGPT and Google Notebook LM, and emphasizes the importance of feeding AI with quality raw material and iterative collaboration. Listen to this episode if you're curious about ho...
2025-01-1523 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI's Impact on Marketing: Faster, Better, & Smarter StrategiesIn this AI marketing podcast episode, Dan Sanchez shares an enlightening interview with Brooks Lockett, diving deep into the transformative impact of AI on marketing strategies and practices. The conversation uncovers insights into Dan's role at Social Media Examiner, the significant potential of AI in content creation, and the evolving landscape of AI adoption among marketers. They also discuss practical use cases, holistic frameworks for AI marketing, and the immense leverage AI can provide in enhancing both speed and quality of work. Tune in to gain a fresh perspective on harnessing AI to revolutionize your marketing efforts.R...
2025-01-1426 min
AI-Driven Marketer: Master Practical AI Marketing Skills2025 Predictions, AI Market Penetration, & AgentsIn this AI Marketing Podcast episode, Dan Sanchez and Travis Sanchez reunite to kick off the new year with bold predictions for AI in marketing. They revisit Dan’s 2023 predictions, examining wins, misses, and surprising trends. Together, they share insights on hyper-personalized marketing, AI agents, and the adoption curve of AI among marketers. Plus, Travis offers a unique perspective on the gap between AI's capabilities and user readiness. This engaging discussion is a must-listen for marketers navigating the rapid evolution of AI tools and techniques. Get ready to rethink how you approach your marketing strategy in 2025 and beyond!
2025-01-1032 min
AI-Driven Marketer: Master Practical AI Marketing SkillsOpenAI's Shipmas, Gemini 2.0 Launch, and AI Education #BotBrosIn this AI marketing podcast episode, Dan Sanchez discusses with cohost Travis Sanchez the transformative potential of attaching files like text documents and Excel sheets to projects, likening it to customizing GPTs for specific tasks. They delve into ChatGPT's expansion into document management, Google's recent Gemini update with new photo manipulation functions, and the fast-paced advancements making real-time art direction and voice/visual edits a reality. From managing projects and campaigns to speculating on upcoming AI releases, this episode sheds light on practical applications and the future landscape of AI in marketing. Tune in to explore how these innovations...
2024-12-1549 min
AI-Driven Marketer: Master Practical AI Marketing Skills1 Year of AI-Driven Marketer: What I Learned, What's Next, and Why It MattersIn this milestone episode of AI-Driven Marketer, Dan Sanchez reflects on a year of hosting the podcast and reaching 1,000 subscribers. Dan shares his journey of discovering the potential of AI in marketing, the challenges of finding a niche, and his unique "30-30-30 Plan" for mastering a new topic. He also discusses his recent pivot to joining Social Media Examiner as a Senior AI Marketing Strategist, what this means for the future of the podcast, and the exciting developments in store for 2025.Mentioned Resources: AI Explored Podcast Episode with Danchez: https://www.youtube.com/watch?v=l...
2024-12-1123 min
AI-Driven Marketer: Master Practical AI Marketing SkillsUsing AI for Creative Marketing + Open AI's 12 Days of ShipmasIn this ai marketing podcast, Dan Sanchez teams up with cohost Travis Sanchez to dive into the current opportunities for marketers to leverage AI, comparing it to the formative days of social media. They discuss the novelty of AI as a low-hanging fruit for marketers, share creative content ideas like humorous or emotional music videos, and highlight the importance of early adoption. The episode also touches on the delicate balance between generalists and specialists in the age of AI, and previews exciting advancements in AI tools from OpenAI. Listen to this engaging episode to understand the evolving landscape of...
2024-12-0739 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAre AI Agents Real? Here's the Breakdown for MarketersIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez delve into the early stages and future potential of AI agents, debating the current limitations and speculative advancements in AI-driven content creation. They unpack real-world applications of AI in business, explore how AI-generated music and creative personalities could revolutionize marketing strategies, and share pivotal moments that sparked their deep dive into AI. From discussing the latest in workplace AI tools to reflecting on AI's potential to outpace social media, this episode provides insightful commentary for marketers eager to harness AI's transformative power. Listen to this episode if you...
2024-11-2237 min
AI-Driven Marketer: Master Practical AI Marketing SkillsSEO in the AI Era: My Strategies for Staying AheadIn this AI marketing podcast episode, Dan Sanchez explores how AI is reshaping the world of search engine optimization (SEO). With a focus on actionable strategies, Dan breaks down three game-changing approaches for marketers: AI planning, AI content, and AI priming. Learn how to use AI tools to outline content, experiment with AI-generated articles, and position your brand to rank in emerging AI search engines. Plus, hear real-world examples of how Dan’s methods have driven traffic and insights into the future of search. Whether you're a seasoned SEO expert or just starting out, this episode will help you fu...
2024-11-2128 min
AI-Driven Marketer: Master Practical AI Marketing Skills3-Steps to Building an AI-Driven Team: A Guide for Marketing LeadersIn this episode of The AI Driven Marketer, host Dan Sanchez dives into the transformative power of AI for marketing teams. He presents a plan to amplify a small team’s productivity and impact, covering the essential steps to align team members, build effective workflows, and leverage AI for faster, better, and smarter results. Whether your team is all-in on AI or still skeptical, this episode offers practical insights on creating an AI-driven culture to drive performance and innovation. Join Dan as he walks through a structured approach to make your team feel like a powerhouse of productivity....
2024-11-1311 min
AI-Driven Marketer: Master Practical AI Marketing SkillsOne Prompt to 10x Your Future ChatGPT OutputsIn this episode of The AI-Driven Marketer, Dan Sanchez explores a powerful technique that can transform how ChatGPT assists in marketing tasks. With a single prompt, Dan demonstrates how to use ChatGPT’s new memory feature to customize AI responses based on your unique preferences, values, and long-term goals. If you’re a marketer looking to leverage ChatGPT for deeper, more personalized insights, this episode is a must-listen. Dan breaks down the process step-by-step, sharing how to make ChatGPT an even more valuable tool in your marketing toolkit.The Personal Prompt:I want you to unde...
2024-11-0610 min
AI-Driven Marketer: Master Practical AI Marketing SkillsSearchGPT & The Future of SEO + Search Marketing #BotBrosIn this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.
2024-11-0134 min
AI-Driven Marketer: Master Practical AI Marketing SkillsTurn AI into Your Marketing Strategy Partner – Here's How!In this AI marketing podcast episode, Dan Sanchez takes a deep dive into using AI as a tool for strategic marketing thinking, specifically focusing on executing a SWOT analysis. Rather than just tactical work, Dan explains how AI can elevate your marketing strategy by helping you "think smarter" and do more with annual and quarterly planning. By leveraging ChatGPT for SWOT, Dan demonstrates how AI can list and assess strengths, weaknesses, opportunities, and threats for your business, helping marketing teams streamline strategic planning. Tune in to learn actionable prompts, strategic insights, and ways to turn SWOT analysis into a...
2024-10-3015 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Agents, Automated Design, & The Future of SEO - This Week With #BotBrosIn this AI marketing podcast, Dan Sanchez and cohost Travis Sanchez delve into the multifaceted world of AI, discussing its evolving role from processing extensive numerical data with tools like Claude to acting as an emotional support system for personal reflection. They explore AI's integration into marketing tools, with Adobe leading the way in innovative features like 3D manipulation and generative fill for video. The episode also touches on the impact of AI on SEO, the potential for automating tasks currently requiring human intervention, and the growing preference for AI tools like ChatGPT in everyday searches. Tune in for...
2024-10-2554 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe ULTIMATE ChatGPT Breakdown – Which Model Should You Choose?In this AI marketing podcast episode, Dan Sanchez dives into the evolving landscape of ChatGPT, breaking down the six different models that are now available to users. Host Dan Sanchez takes a deep dive into each version—ChatGPT-4o, ChatGPT-4o Canvas, and the reasoning powerhouses o1iPreview and Mini—helping you understand how to leverage the right model for your marketing needs. Whether you're writing content, coding, or tackling complex reasoning tasks, you'll learn how each ChatGPT variant can optimize your workflow. Tune in to discover which ChatGPT model is right for you and how to unlock its full...
2024-10-2314 min
AI-Driven Marketer: Master Practical AI Marketing SkillsBot Bros: Our New Series To Turn the AI Hype Into Help For MarketersIn this AI marketing podcast episode, Dan Sanchez is joined by his brother and new co-host, Travis Sanchez, to dive deep into the world of AI marketing and their potential to revolutionize personalized marketing. The duo explores everything from the creation of these tailored AI assistants to overcoming privacy concerns and maximizing productivity with tools like Napkin.ai. They also discuss the current state of AI-generated content, such as short-form videos and imagery, and their future in marketing. With insights into AI's emotional intelligence and its analytical prowess, this episode is a must-listen for marketers eager to harness the...
2024-10-1835 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMarketing Legends: Crafting a Podcast Series with AI in 3 Hours With Google Notebook LMIn this episode of AI Marketing Podcast, Dan Sanchez shares his thrilling journey of using AI to produce an entire podcast series in just three hours! He dives into the inspiration behind creating a series on Marketing Legends, focusing on iconic figures like Josiah Wedgwood and David Ogilvy. Discover the tools and techniques Dan used to bring this idea to life, including ChatGPT, Google Notebook LM, and MidJourney. This episode is a step-by-step guide for marketers and podcasters interested in leveraging AI to scale their content production quickly and efficiently. Tune in to learn how to turn a weekend...
2024-10-1618 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Magic of ChatGPT's New Canvas Feature For Content MarketingIn this AI marketing podcast, Dan Sanchez explores the exciting new ChatGPT feature, “ChatGPT 4.0 with Canvas.” This feature offers marketers a more intuitive way to collaborate on content creation and optimize workflows. Dan dives deep into the many functionalities Canvas brings to the table, including its ability to handle complex tasks like repurposing content, creating job descriptions, and more—all within one dynamic workspace. He compares it with similar tools, discusses its impact on marketing strategies, and shares his firsthand experiences using it. Tune in to hear how this tool is transforming content creation and making it easier for market...
2024-10-1015 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAdvanced Guide to Building CustomGPTs For ChatGPTIn this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big re...
2024-10-0215 min
AI-Driven Marketer: Master Practical AI Marketing SkillsChatGPT's New 01-Preview Model, What It Means for Marketers, & 6 Use CasesIn this episode of the AI-Driven Marketer, Dan Sanchez dives into the groundbreaking advancements of ChatGPT's new model, O1 Preview, and its transformative impact on AI-driven marketing. Dan, also known as Danchez, unpacks the enhancements that make this model a game changer, such as its enhanced thinking and reasoning capabilities, and shares various practical use cases he's tested over the weekend. From generating marketing plans and creative names to writing engaging LinkedIn posts and even coding, Dan illustrates how O1 Preview can elevate your marketing strategies. Tune in to discover how to leverage this powerful tool and stay ahead...
2024-09-1629 min
AI-Driven Marketer: Master Practical AI Marketing Skills10 Everyday Tasks Solved with ChatGPT: A Marketer's Secret to Mastering AIIn this episode of AI-Driven Marketer, Dan Sanchez shares ten ways he's used ChatGPT to tackle everyday challenges, proving that frequent interaction with AI not only solves problems but helps marketers master the technology for their craft. From troubleshooting Adobe Illustrator issues to creating custom workflows for homeschooling and even generating email HTML, Dan explains how using AI in diverse tasks can supercharge your marketing skills. Whether you’re a marketer or just looking to boost productivity, this episode offers real-world examples of how ChatGPT can enhance your daily life.Timestamps:00:00 - Introduction to the ep...
2024-09-1120 min
AI-Driven Marketer: Master Practical AI Marketing SkillsKeeping Pace with AI: My Favorite Sources for AI NewsIn this solo episode of AI-Driven Marketer, Dan Sanchez shares his top strategies for staying on top of AI developments without getting overwhelmed. From newsletters to YouTube channels and podcasts, Dan reveals the sources he trusts most to stay current with AI. He highlights practical ways to integrate AI learning into your routine and emphasizes the importance of "doing" AI, not just following the news. Whether you're an AI novice or a seasoned marketer, this episode offers actionable tips for keeping pace with the fast-evolving AI landscape.Timestamps: 00:00 – Introduction: Staying on top of AI trends 02:10 – The prob...
2024-09-0514 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhy AI Can't Replace Your Marketing Brain (Yet) - CustomGPT VS Niche LLMIn this solo episode of The AI-Driven Marketer, Dan Sanchez dives into the intriguing question: "Can AI replace your marketing brain?" Spoiler alert—AI isn't quite there yet. Inspired by a LinkedIn discussion, Dan explores two key approaches to replicating your marketing expertise with AI: CustomGPTs and niche-trained LLMs (Large Language Models). He explains why these tools, while powerful, still fall short of fully capturing the depth and nuance of human expertise. Dan shares his personal experiments and insights on using AI to enhance, but not replace, your unique marketing abilities.Episode Timestamps: [00:00:00] Introduction to the Ep...
2024-09-0415 min
AI-Driven Marketer: Master Practical AI Marketing SkillsReal-Time Market Research with Grok2 AIIn this episode of AI-Driven Marketer, host Dan Sanchez dives into how Grok2, the latest AI model from X.AI, is revolutionizing real-time market research for marketers. Unlike other AI platforms, Grok2 offers unique access to real-time Twitter data, allowing marketers to gather insights faster and more accurately than ever before. Dan explores various use cases for Grok2, from understanding trending topics within your target audience to identifying pain points and generating content ideas. Tune in to discover how Grok2 can transform your approach to market research and give you a competitive edge.Timestamps:• 00:00 – 01:02: Introduction to G...
2024-08-2314 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe AI Memory Hack Every Marketer Needs to KnowIn this episode of AI-Driven Marketer, Dan Sanchez dives into the common misconceptions about AI, particularly around its so-called "hallucinations" and inaccuracies. Dan argues that many AI mistakes are actually the result of user error rather than faults in the AI itself. He explains the difference between AI's short-term and long-term memory, how they function, and why understanding this distinction is crucial for getting better results from AI. By maximizing the use of AI's short-term memory, marketers can significantly enhance the accuracy and relevance of AI-generated outputs. Dan also shares practical strategies for loading information into AI's short-term memory...
2024-08-1618 min
AI-Driven Marketer: Master Practical AI Marketing SkillsSearchGPT: How You Can Test It Now & It's Implications for SEO MarketingIn this episode of AI-Driven Marketer, Dan Sanchez dives into the revolutionary new tool, Search GPT, and its implications for the future of marketing. Currently in beta, Search GPT is set to transform the way we interact with search engines, integrating seamlessly with ChatGPT to deliver more accurate and relevant search results. Dan explores the current capabilities of search within ChatGPT, discusses the improvements brought by integrating Bing search, and provides insights on how this will impact SEO and AI-driven marketing strategies. Tune in to learn how to harness the power of AI to enhance your marketing efforts and...
2024-08-0713 min
AI-Driven Marketer: Master Practical AI Marketing SkillsHallucinations to Innovations: Generative AI's Dual Nature w/Noz UrbinaIn this episode of the AI-Driven Marketer, Dan Sanchez talks to Noz Urbina, an AI consultant with extensive experience in technical documentation, about leveraging generative AI for marketing tasks like creating personas and dream maps. They discuss how AI can empower small companies to outpace larger competitors, the potential improvements in AI's working memory and context length, and the role of external tools like knowledge graphs. Noz emphasizes the importance of adapting to new concepts and processes to maximize AI's capabilities, while Dan shares his insights on using custom GPTs and the need for a process-driven mindset. Tune in...
2024-07-1248 min
AI-Driven Marketer: Master Practical AI Marketing SkillsInside My Journey From Consultant to AI Podcast AgencyIn this episode of the AI-Driven Marketer, Dan Sanchez dives into a solo session to update you on his journey in mastering AI, offering a sneak peek into the AI-driven systems he is currently building. From transitioning into an AI agency to automating podcast production, Dan walks through the extensive steps of using custom GPTs and various AI tools to streamline and elevate marketing tasks. He discusses his approach to automating guest follow-ups, leveraging Zencastr for podcast hosting, and using AI-generated newsletters. Tune in to learn how you can replicate these processes and take your content marketing automation to...
2024-07-1025 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe Future of AI Marketing (& How to Prepare for It)In this episode of the AI-Driven Marketer, Dan Sanchez dives into the anticipated advancements in AI technology for 2025. He explores significant announcements from major tech players like OpenAI, Microsoft, and Apple, and predicts how these developments will reshape the landscape of digital marketing. From AI-powered video creation and image generation to enhanced integrations and AI's role in marketing automation, Dan paints a vivid picture of what marketers can expect. Tune in to understand the potential of AI and how you can stay ahead in your marketing career by mastering AI fundamentals today.Timestamps:04:15 Exciting potential...
2024-06-1917 min
AI-Driven Marketer: Master Practical AI Marketing SkillsNavigating AI Adoption: From Misconceptions to Technical Challenges w/ Harrison PainterIn this episode of AI-Driven Marketer, Dan Sanchez interviews Harrison Painter, who shares his compelling journey from real estate and marketing to embracing AI as a transformative tool. They delve into the broader implications of AI across various industries, the entrepreneurial insights gleaned from overcoming personal and professional challenges, and practical strategies for non-technical individuals to excel in AI roles. Harrison and Dan highlight foundational tools like ChatGPT and Midjourney, discuss the evolving roles of chief AI officers, and emphasize the importance of emotional intelligence and creativity in leveraging AI effectively. Tune in to discover how AI can revolutionize...
2024-05-3146 min
AI-Driven Marketer: Master Practical AI Marketing SkillsVoice Your Prompts: Discover the ChatGPT Desktop App for MarketersIn this episode of the AI-Driven Marketer, Dan Sanchez dives into the newly launched ChatGPT Desktop App, sharing his firsthand experience of how this tool enhances his AI-driven workflow. From its ability to transcribe voice commands to generating creative solutions on the fly, Dan demonstrates its potential to streamline everyday tasks. He also provides a real-world example of how the app's audio features simplify complex prompts, making it an indispensable asset for quick and efficient communication. Timestamps:00:00 Quick demo of simple AI chat function.05:43 Be specific for precise feedback from AI.06:25 R...
2024-05-2907 min
AI-Driven Marketer: Master Practical AI Marketing Skills10x Your Output With Robust Custom GPTs - AI Fundamentals Course Part 5In this episode of AI-Driven Marketer, Dan Sanchez dives into the complexities of building and utilizing custom GPTs for marketing tasks. Covering a range of advanced techniques such as loading knowledge documents, managing multi-step prompts, and automating systematic projects, Dan skillfully reveals how these can transform the way we interact with AI in marketing. He highlights how custom GPTs, described as the "Excel for AI," can serve as a foundation for prototyping and operational efficiency. Tune in for an insightful session filled with practical examples like the development of "My Showrunner" to assist with podcast production processes. T...
2024-05-0920 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMy Process For Crafting Custom GPTs - AI Fundamentals Course Part 4In this episode of AI-Driven Marketer, host Dan Sanchez dives into the nuts and bolts of building custom GPTs tailored for marketing productivity. He navigates through the fundamentals of constructing simple yet powerful GPTs that streamline the process of converting podcast transcripts into engaging LinkedIn posts, saving marketers countless hours. By taking listeners through a step-by-step guide, complete with visual aids, Dan not only simplifies a complex subject but also arms marketers with the tools to enhance their content creation strategies using AI. Whether you're a novice eager to experiment or a seasoned professional looking to optimize your workflow...
2024-05-0625 min
AI-Driven Marketer: Master Practical AI Marketing SkillsWhen Is It Worth Learning AI? A Conversation with Ashley FausIn this episode of AI-Driven Marketer, Dan Sanchez sits down with Ashley Faus, the Head of Lifecycle Marketing at Atlassian, to dissect the current hype around AI and its future in the marketing world. They discuss whether AI will meet its lofty expectations, how it's being adopted in enterprise environments, and the balance between investing in AI and human resources. From using AI for daily tasks to addressing legal and ethical concerns in large organizations, Dan and Ashley cover a wide array of insightful topics. Expect a nuanced conversation about AI's role in job displacement, the necessity of human...
2024-05-0350 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe STEP Your Missing To Get More Consistency Out of AI - AI Fundamentals Course Part 2In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts.Time...
2024-05-0210 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI Has Changed the Way I Design Logos - Here's The ProcessIn this episode of the AI-Driven Marketer, Dan Sanchez talks about the transformative power of AI in graphic design, sharing his journey from being a "B-minus" designer to utilizing AI tools to upscale his skills. With first-hand experience, Dan demonstrates how AI, particularly with tools like mid-journey, can drastically enhance a marketer's ability to quickly conceive high-quality design concepts, as he walks us through the creation of a logo project for Keys Chiropractic. Discover Dan's insights on the synergy of AI with existing design savvy and how this combination can elevate the creative process for marketers everywhere. Tune in...
2024-04-2411 min
AI-Driven Marketer: Master Practical AI Marketing SkillsThe AI Marketing Journey: My Q1 Learnings and PredictionsIn this episode of the AI-Driven Marketer, Dan Sanchez reflects on the first quarter of his mission to master AI for marketing in 2024. Sharing his diverse marketing background and exploring the impact AI will have on the industry, Dan tackles the challenging reality of AI replacing jobs and the shimmer of hope in upskilling. With insights into his own learning process and experiments, Dan also teases an upcoming roadmap for mastering AI. He unveils his venture into creating AI-powered tools for podcast marketing and hints at writing a guiding book in public to aid fellow marketers. Tune in to...
2024-04-1212 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAI In Content Marketing: Turning Process into ProgressIn this episode of the AI-Driven Marketer, Dan Sanchez is joined by Marc Angelos, a seasoned entrepreneur and content marketer, to delve into the aerial view of artificial intelligence in the marketing realm. They tackle the inherent complexity of AI, misconceptions held by company founders, and the evolution of marketers' roles in the age of automation. From the impact of DALL E on image editing to the nuances of voice-modelling AI, Dan and Marc provide a roadmap for integrating AI into business processes seamlessly. With insights on the "Eliminate, Automate, Delegate" principles, and discussion of custom GPTs for content...
2024-04-1051 min
AI-Driven Marketer: Master Practical AI Marketing SkillsReady or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSkyIn this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is ju...
2024-03-191h 01
AI-Driven Marketer: Master Practical AI Marketing SkillsCustom GPT Copilot: Build a Personal Business MentorIn this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer.Resources Mentioned: Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.com Timestamps:00:00 AI marketer journey with f...
2024-03-0608 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMarketers at the Crossroads of AI: Navigating Excitement, Fear, Hype, and UncertaintyIn this episode of the AI-Driven Marketer, Dan Sanchez takes a departure from the usual format to delve into the current sentiments and implications surrounding the future of AI. Drawing from a recent poll on LinkedIn, Dan explores the diverse range of emotions people have towards AI, ranging from excitement to fear and uncertainty. He discusses the impact of AI on the marketing industry, emphasizing the importance of embracing this technological shift while acknowledging its potential challenges. Throughout the episode, Dan encourages listeners to adopt a growth mindset and become active learners in the evolving landscape of AI, positioning...
2024-02-2115 min
AI-Driven Marketer: Master Practical AI Marketing SkillsFrom Idea to Image: AI's Transformation of Thumbnail CreationIn this episode of the AI-Driven Marketer, Dan Sanchez explores the innovative application of AI in graphic design, particularly for creating engaging YouTube thumbnails and podcast cover images. Dan shares insights from his experience as a graphic designer and how AI tools like Midjourney have revolutionized his creative process. Learn about the transformative power of AI in enhancing visual content, making design more efficient and impactful. This episode is a must-listen for marketers, content creators, and anyone interested in leveraging AI for graphic design.
2024-01-2417 min
AI-Driven Marketer: Master Practical AI Marketing SkillsLinkedIn Growth, Prompt Guides Vs Custom GPTs, and the Future of MarketingWelcome to the Ai Microskills podcast, where we uncover the latest trends and strategies for integrating AI into marketing operations. In this episode, host Dan Sanchez is joined by guest Andrew Bolis to delve into the growing role of AI in marketing and the practical use of AI tools for business success. They discuss the challenges and opportunities presented by AI in marketing operations and share insights on leveraging AI content creation tools, building a personal brand on LinkedIn, and automating business processes with custom GPTs. Join us as we explore how marketers can embrace AI to stay competitive...
2024-01-0546 min
AI-Driven Marketer: Master Practical AI Marketing SkillsMyShowrunner: A Personalized GPT for Podcast PreproductionIn this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them...
2024-01-0414 min
AI-Driven Marketer: Master Practical AI Marketing SkillsAi as Podcast Producer To Cut The Work In HalfWelcome to the latest episode of "Ai Microskills" with your host, Dan Sanchez. In this episode, Dan interviews Susan Diaz, an expert in leveraging AI for coaching, consulting, and time management. They delve into the world of AI and its application to enhance podcasts, discussing the potential of ChatGPT for guest sourcing, scheduling, and post-production distribution. Throughout the conversation, they explore the use of AI in processing and analyzing podcast clips, and anticipate future advancements in AI for podcasting, such as automated production and distribution. Susan shares valuable insights into her preferred tech stack for recording and editing, while...
2023-12-2238 min
Mic Club: A Show for B2B PodcastersMicrophones, YouTube, and Second Tier Podcast Apps w/Dan & AngelaIn this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community.Mentioned: The Personal Podcaster episode on how to improve your intonation. Top podcast apps to make sure your show is getting found on:SpotifyApple PodcastsGoogle PodcastsStitcherPodchaserCastboxOvercastCastroPocketcastsPlayer FMAmazon MusicTo see a full list, you can see one Da...
2022-04-1820 min
Behind the MicDan Sanchez, host of B2B Growth | Episode 4 | Behind the MicBehind the Mic is the show from podcasters for podcasters. Listen in as we interview the best interviewers in the game and learn more about what it takes to run a great podcast (yes, it's all very meta).
In this episode, we interview Dan Sanchez, host of B2B Growth, a daily podcast for B2B marketers who want to win at work. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.
Here are the questions we asked Dan:
2021-07-2325 min
Sweet TalkDan Sanchez: The ReaderNext up on Sweet Talk is Dan Sanchez, Director of Audience Growth at Sweet Fish. In this one, we discuss... Why he started trying to read 100 books in a single year. The single best marketing book for someone who wants to learn marketing for the first time. What he's doing to NOT win "Hardest to Get Ahold Of" in 2021. A bit about the short-lived glory of long-haired Dan.
2021-03-1528 min