Dan Shure (SEO) - Podcast Details

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Experts On The Wire (An SEO Podcast!)131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help...2024-07-111h 08

Experts On The Wire Podcast Archives - Evolving SEO131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help...2024-07-111h 08

Experts On The Wire (An SEO Podcast!)130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get...2024-03-131h 15

Experts On The Wire Podcast Archives - Evolving SEO130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid. I’ve always known Will for having a great perspective on the future of our industry so I wanted to get...2024-03-131h 15

Experts On The Wire (An SEO Podcast!)129: Helpful Content Update Recovery and More w/Kristine Schachinger Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are Silly How AI has Changed SEO How Does Google Detect “AI Content”? Deep Dive Into The Helpful Content Update Google’s Search Generative Experience Why Core Web Vitals Is NOT a Ranking Factor Now E.A.T.T. Myths...2024-02-201h 16

Experts On The Wire Podcast Archives - Evolving SEO129: Helpful Content Update Recovery and More w/Kristine Schachinger Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison Studies are Silly How AI has Changed SEO How Does Google Detect “AI Content”? Deep Dive Into The Helpful Content Update Google’s Search Generative Experience Why Core Web Vitals Is NOT a Ranking Factor Now E.A.T.T. Myths...2024-02-201h 16

Experts On The Wire Podcast Archives - Evolving SEO128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something for you tech SEO fans – a couple of intere...2023-08-1253 min

Experts On The Wire (An SEO Podcast!)128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow (tons of great tools mentioned!) The Risk of AI to Content Creators The importance of TikTok SEO, Video Indexing, and having Video Strategy Create YouTube descriptions with AI A little something for you tech SEO fans – a couple of intere...2023-08-1253 min

Experts On The Wire Podcast Archives - Evolving SEO127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… Topics In This Episode Include: Breaking through the “curse of knowle...2023-02-061h 48

Experts On The Wire (An SEO Podcast!)127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title! Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years. I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… Topics In This Episode Include: Breaking through the “curse of knowle...2023-02-061h 48

Experts On The Wire Podcast Archives - Evolving SEO126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot listening back to this conversion – we talked about lots including: Topics In Th...2022-11-021h 06

Experts On The Wire (An SEO Podcast!)126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions. I had a blast and learned a lot listening back to this conversion – we talked about lots including: Topics In Th...2022-11-021h 06

Experts On The Wire (An SEO Podcast!)125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media a...2022-08-221h 08

Experts On The Wire Podcast Archives - Evolving SEO125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen Now! About the Sponsor – Stacker Studio Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media a...2022-08-221h 08

Experts On The Wire Podcast Archives - Evolving SEO124: Tech SEO Tips From a Google Product Expert w/Dave Smart Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest tech SEO problem he has ever seen Does Google pass link value when a page is blocked in robots.txt? Working with developers as an SEO And YOUR questions from Twitter Dave Smart is a techn...2022-07-071h 04

Experts On The Wire (An SEO Podcast!)124: Tech SEO Tips From a Google Product Expert w/Dave Smart Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest tech SEO problem he has ever seen Does Google pass link value when a page is blocked in robots.txt? Working with developers as an SEO And YOUR questions from Twitter Dave Smart is a techn...2022-07-071h 04

Experts On The Wire Podcast Archives - Evolving SEO123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: ...2022-06-141h 22

Experts On The Wire (An SEO Podcast!)123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: ...2022-06-141h 22

Albert Solino DanışmanlıkSEO Hizmeti Almanız İçin 8 NedenBu videomuzda Albert Solino Dijital Ajans olarak SEO hizmeti almanız için önemli sebeplerden bahsediyoruz. Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir Dijital Pazarlama Danışmanlığı SEO Ajansı Dijital Dönüşüm Danışmanlığı Yönetim Danışmanlığı Albert Solino İletişim 2022-01-3111 min

Albert Solino DanışmanlıkEvergreen İçerik Nedir? | SEO İçin Neden Önemlidir?Evergreen İçerik Nedir ve SEO İçin Neden Önemlidir? Evergreen içerik, güncelliğini asla yitirmeyen, her daim ilgi çekici olan bir konuyla ilgili içeriktir. İşte her zaman yeşil kalan içeriğin bazı örnekleri: Diyet Yapmadan Kilo Vermenin 10 Yolu Yumurta Nasıl Kızartılır Futbol skorları Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir Dijital Pazarlama Danışmanlığı SEO Ajansı Dijital Pazarlama Ajansı Dijital Dönüşüm Danışmanlığı Yönetim Danışmanlığı Albe 2021-12-0105 min

Albert Solino DanışmanlıkSemantik SEO: Daha İyi Sıralamalar için Nasıl Kullanılır?Semantik SEO Nedir? Semantik SEO yalnızca anahtar kelimeler ile değil konular etrafında uygun hale getirilmiş içerik oluşturma uygulamasıdır. Google 2013 yılına kadar sadece anahtar kelimeleri kullanarak sayfa içeriğinin ne ile ilgili olduğunu anlıyordu başka diğer faktörleri de kullanmaktaydı evet ama anahtar kelime ağırlıklıydı bu çalışma 2013 yılında çıkan algoritmadan sonra sadece kelimelere değil konu bütünlüğüne göre sayfaları değerlendirmeye başladı. Anahtar kelimeye yönelik sayfalar oluşturan sitelerde bu algoritmadan sonra sıralamada aşağılara düşmeye başladılar. Aslınd...2021-10-2305 min

Albert Solino DanışmanlıkSEM Nedir? SEM ve SEO Arasındaki Farklar Nedir?SEM nedir? Arama motoru pazarlaması veya SEM, giderek daha rekabetçi bir pazarda işinizi büyütmenin en etkili yollarından biridir. Milyonlarca işletmenin aynı bakış açısı için rekabet ettiği bir ortamda, çevrimiçi reklam vermek hiç bu kadar önemli olmamıştı ve arama motoru pazarlamacılığı, ürünlerinizi tanıtmanın ve işinizi büyütmenin en etkili yoludur. Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir Dijital Pazarlama Danışmanlığı SEO Ajansı Dijital Pazarlama Ajansı SEO Analizi 2021-10-2023 min

Albert Solino DanışmanlıkYouTube SEO: İzlenme Sayısını Artıracak İpuçlarıYouTube SEO, arama sonuçlarındaki yerleşimi iyileştirmek için kanalları ve videoları optimize etmeye yönelik bir stratejidir. YouTube, internetteki en büyük video platformudur ve aynı zamanda en büyük arama motorlarından biri olarak kabul edilir. Bu nedenle, içeriğinizi platform için nasıl optimize edeceğinizi bilmek önemlidir. Kullanıcı YouTube'da bir arama terimi yazdığında, platformun robotları, kullanıcıya alaka düzeyine göre en iyi sonuçları sunmak için tüm kanalları ve videoları tarar. Ve her bir kişi için hangisinin en iyi sonuç olduğunu belirlemek için a...2021-09-2238 min

Albert Solino DanışmanlıkYerel SEO Nedir ve Nasıl Çalışır?Müşteriler, kendilerine yakın en iyi ürün ve hizmetleri arıyorlar ve yanıtlar istiyor. İşletmeniz tam olarak yerel müşterilerin aradığı saatte mi görünecek? Aynı ürün ve hizmetleri sunan tüm yerel işletmeler arasından sizi seçecekler mi? Yerel arama motoru optimizasyonu, genel SEO'dan farklı, stratejik ve hedefli bir yaklaşım gerektirir. Rakiplerine karşı kazanmak isteyen gerçek zamanlı işletmeler, Google'ın yerel arama ortamındaki tüm yerel sinyallerin tutarlı ve doğru olduğundan emin olmalıdır. Bu kapsamlı videoyu, yerel SEO uzmanlarının günümüzün yerel arama ortamını...2021-09-2111 min

Albert Solino DanışmanlıkAnahtar Kelime Nedir? | Yeni Başlayanlar İçin SEOAnahtar kelime nedir? Anahtar kelime, bir web sayfasının içeriğini tanımlamak için seçilen bir terimdir. Amaç, sayfanın bir arama motoru sonuç sayfasındaki (SERP) konumunu ve kullanıcılar tarafından bulunma olasılığını belirleyen arama motoru optimizasyonu (SEO) değerini iyileştirmektir. İnsanlar, çevrimiçi olarak aradıklarını bulmak için arama sorgularında anahtar kelimeler kullanır. Anahtar kelime seçimlerindeki küçük farklılıklar, arama sayıları üzerinde büyük bir etkiye sahip olabilir ve bu seçimlerin önemi SEO alanını yönlendirir. Genellikle bir SEO uzmanı, aram...2021-09-1719 min

Albert Solino Danışmanlık2021'de Trafiğinizi Artıracak Etkili SEO TeknikleriSEO Teknikleri Nedir? Başarılı bir blog çalıştırmak için iyi içerik yeterli değildir. Daha fazla trafik elde etmek için SEO tekniklerinin uygulanması gerekir. İçeriği arama motorları için optimize etmek, asla bitmeyen bir zorluktur. Sürekli değişen algoritmalar ile SEO çalışmalarının sürekli ve takip bazlı olması gerekmektedir. Web'de içerik oluşturma ve yönetme söz konusu olduğunda, en iyi sonuçları elde etmek için bazı önemli ayrıntıların dikkate alınması gerekir. Bu video, bloğunuza daha fazla trafik çekecek SEO tekniklerini...2021-09-1605 min

Albert Solino DanışmanlıkSEO Uyumlu Makale Nasıl Yazılır?SEO yazımı (“SEO için yazma” olarak da bilinir), birincil amacı arama motorlarında sıralama yapmak olan içeriği planlama, oluşturma ve optimize etme sürecidir. Google'da üst sıralarda yer almak için harika içeriğin ANAHTAR olduğu bir sır değil. Bununla birlikte, yalnızca yüksek kaliteli içeriği pompalamak yeterli değildir. İçeriğinizin sıralanması için yasal arama motoru optimizasyonu da gerekir. Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir SEO Analizi Dijital P...2021-09-1524 min

Albert Solino DanışmanlıkE-ticaret SEO Rehberi (2021)Eticaret SEO Nedir? E-ticaret SEO, web sitenizi arama motoru sonuç sayfalarında (SERP'ler) daha görünür hale getirerek daha fazla trafik çekmenin ücretsiz bir yoludur. İyi sıralanmış bir sayfa daha fazla trafik alacaktır, bu nedenle sayfanızın mümkün olduğunca üst sıralarda olmasını istersiniz. Web sayfalarınızın SERP'lerde daha üst sıralarda yer alması için, kullandığınız anahtar kelimelerden web mağazanızın teknik kurulumuna ve web mağazanızın mobil uyumlu olup olmamasına kadar web sitenizin arama motorları için optimize edildiğinden emin olmanız ge...2021-09-0209 min

Albert Solino DanışmanlıkSEO Analizi Hakkında Bilinmesi GerekenlerSEO Analizi Nedir? Bu yayınımızda SEO analizi hakkında konuşmaktayız. SEO analizi, sitenin ne kadar iyi optimize edildiğini ve sitenin gelişmesine yardımcı olmak için neler yapılabileceğini daha iyi anlamak için bir web sitesini yakından inceleme sürecidir. SEO analizi, markaların öncelikle sayfalarında sahip oldukları içeriğe dikkatli bir şekilde bakmalarını gerektirir. Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Analizi SEO Nedir Dijital Pazarlama Danışmanlığı 2021-08-2609 min

Albert Solino DanışmanlıkGoogle SEO Çalışması Nasıl Yapılır?Google SEO Çalışması Nasıl Yapılır? Bu yayınımızda Google SEO çalışması hakkında konuşmaktayız. Google SEO nedir? Google için arama motoru optimizasyonu, Bing gibi diğer arama motorlarındaki arama sonuçlarına kıyasla Google arama sonuçlarındaki görünürlüğünü artırmak için web sitenizi optimize etme işlemidir. Google için SEO neden önemlidir? Google'ın SEO ile ne ilgisi var? En büyük arama motorlarından biri olarak - ABD'deki tüm aramaların yüzde 90'ından fazlası Google üzerinden yapılı...2021-08-2533 min

Albert Solino DanışmanlıkSEO 101: SEO Faydaları Nedir?🎤 Erden Tüzünkan - Albert Solino Kurucu Ortağı 🎤 Şevval Çebi - Growth Specialist SEO faydaları nedir? SEO (Search Engine Optimization) yani Arama Motoru Optimizasyonu hakkında pratik anlatımlı bir söyleşi gerçekleştirdik. Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir Dijital Pazarlama Danışmanlığı SEO Ajansı Dijital Pazarlama Ajansı Dijital Dönüşüm Danışmanlığı Yönetim Danışmanlığı Albert Solino İletişim 2021-06-0756 min

Albert Solino DanışmanlıkSEO 101: Arama Motoru Optimizasyonu Nedir ve Neden Önemlidir?🎤 Erden Tüzünkan - Albert Solino Kurucu Ortağı 🎤 Şevval Çebi - Growth Specialist Bu videomuzda #SEO yani Arama Motoru Optimizasyonu hakkında basit anlatımlı bir söyleşi gerçekleştirdik. İyi seyirler... Daha fazlasını öğrenmek ve bizimle iletişime geçmek için: Albert Solino SEO Nedir Dijital Pazarlama Danışmanlığı SEO Ajansı Dijital Pazarlama Ajansı Yönetim Danışmanlığı Albert Solino İletişim 2021-05-2558 min

Experts On The Wire (An SEO Podcast!)122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori FordTech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many […] The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.2021-04-121h 07

Experts On The Wire Podcast Archives - Evolving SEO122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many other roles. In addition to her vast SEO, Content, and Marketing experience spanning over 15 years – Jori also has a very extensive Engineering Background as well and is experienced in how search engine algorithms are actually created....2021-04-121h 07

Experts On The Wire (An SEO Podcast!)121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky WestmorelandTech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to […] The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.2021-02-1657 min

Experts On The Wire Podcast Archives - Evolving SEO121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO in...2021-02-1657 min

Albert Solino DanışmanlıkPazarlama Danışmanlığı Projelerimiz🎤 Barış Karol - Uzman Yönetim Danışmanı Bu yayınımızda; Soru 1: Pazarlama nedir? Türkiye’de şirketlerin pazarlama süreçlerine bakış açısını nasıl buluyorsunuz? Pazarlama herkes için gerekli midir? Soru 2: Şirketlerde İdeal bir pazarlama süreci nasıl olmalıdır? Pazarlama birimi şirket organizasyonunda nasıl konumlandırılmalıdır? Soru 3: Pazarlama süreçlerinin dijitalleşmesi hakkında neler düşünüyorsunuz? Özellikle dijital dönüşüm projelerimiz kapsamında pazarlamada olmazsa olmaz dediğiniz dijital sistemler ve süreçler nelerdir? Soru 4: Pazarlama danışmanlığı kapsa...2021-01-2752 min

Experts On The Wire (An SEO Podcast!)120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will CritchlowWhat does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. […] The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.2021-01-191h 01

Experts On The Wire Podcast Archives - Evolving SEO120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. And you can’t fully do great SEO today without having some understanding of where things came from. In this episode, Will describes exactly what the connection between core updates and the Google Dance might be — and why an understanding of this evolution is important...2021-01-191h 01

Experts On The Wire (An SEO Podcast!)119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEOJon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits […] The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.2021-01-0758 min

Experts On The Wire Podcast Archives - Evolving SEO119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits (Google US, according to SEMrush) with less than 500 pieces of content! If you are a company or an individual looking to grow your blog traffic this episode is for you! Looking for writers trained and certified in SEO? Visit Jon’s free directory at: https://writer.me...2021-01-0758 min

Experts On The Wire (An SEO Podcast!)118: How To Help Large Organizations Win at SEO w/Melanie PhungIn this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? […] The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.2020-11-231h 11

Experts On The Wire Podcast Archives - Evolving SEO118: How To Help Large Organizations Win at SEO w/Melanie PhungIn this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? […] The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.2020-11-231h 11

Experts On The Wire (An SEO Podcast!)117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR OakesJR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […] The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.2020-08-211h 14

Experts On The Wire Podcast Archives - Evolving SEO117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR OakesJR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […] The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.2020-08-211h 14

Experts On The Wire Podcast Archives - Evolving SEO116: Seizing The Image Search Opportunity w/Jess PeckIn this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […] The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.2020-06-3055 min

Experts On The Wire (An SEO Podcast!)116: Seizing The Image Search Opportunity w/Jess PeckIn this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […] The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.2020-06-3055 min

Experts On The Wire Podcast Archives - Evolving SEO115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-KirshnerIn this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […] The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.2020-02-021h 14

Experts On The Wire (An SEO Podcast!)115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-KirshnerIn this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […] The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.2020-02-021h 14

Experts On The Wire (An SEO Podcast!)114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia HigginsIn this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […] The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.2020-02-021h 08

Experts On The Wire Podcast Archives - Evolving SEO114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia HigginsIn this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […] The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.2020-02-021h 08

Experts On The Wire (An SEO Podcast!)113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […] The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.2020-02-0247 min

Experts On The Wire Podcast Archives - Evolving SEO113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […] The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.2020-02-0247 min

Experts On The Wire (An SEO Podcast!)112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & MoreIn this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.2019-12-091h 03

Experts On The Wire Podcast Archives - Evolving SEO112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & MoreIn this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budget” Is “crawl budget” a problem and something that should be optimized […] The post 112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More appeared first on Evolving SEO.2019-12-091h 03

Experts On The Wire (An SEO Podcast!)111: How To Tackle Advanced eCommerce and Technical SEO w/Luke CarthyIn this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in JavaScript on product or category pages Common eCommerce SEO mistakes The future of eCommerce SEO How […] The post 111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy appeared first on Evolving SEO.2019-09-031h 25

Experts On The Wire (An SEO Podcast!)110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & MoreToday’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of this discussion. I wanted to talk with Barry and get more […] The post 110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More appeared first on Evolving SEO.2019-08-131h 04

Experts On The Wire (An SEO Podcast!)103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs MakeDan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with […] The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.2019-02-0150 min

Experts On The Wire (An SEO Podcast!)102: Crawl Optimization & How To Do Crawl First SEO w/Aysun AkarsuThis is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your […] The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.2018-12-1853 min

Experts On The Wire (An SEO Podcast!)101: Internal Links, Content Marketing & ASO w/Jackie Chu of UberIt’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App […] The post 101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber appeared first on Evolving SEO.2018-11-131h 02

Experts On The Wire (An SEO Podcast!)099: When Clients Have Bought SEO But Are Not Bought In w/Heather PhysiocOn today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke […] The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.2018-08-291h 02

Experts On The Wire (An SEO Podcast!)098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardiThis is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental […] The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.2018-08-021h 03

Experts On The Wire (An SEO Podcast!)097: Using Keyword Psychographics To Improve Your SEO w/Marty WeintraubThe second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with […] The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.2018-07-151h 29

Experts On The Wire (An SEO Podcast!)096: How To Deliver Effective SEO Consulting w/Marie HaynesIf you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo […] The post 096: How To Deliver Effective SEO Consulting w/Marie Haynes appeared first on Evolving SEO.2018-06-281h 12

Experts On The Wire (An SEO Podcast!)095: Preparing For Audio SEO & Podcasts In Google Search w/Steve PrattWhen you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your […] The post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.2018-05-211h 14

Experts On The Wire (An SEO Podcast!)094: Large Site, In-House Technical SEO w/Jamie AlbericoIn this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains […] The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first on Evolving SEO.2018-05-101h 12

Experts On The Wire (An SEO Podcast!)089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny HalaszIn this episode: The problem with calling metrics like word count, time to first byte “ranking factors” Why Jenny believes CTR is NOT a significant ranking factor How to stay focused on what matters in the noisy SEO industry How to think through and solve your own SEO problems Pros and (mostly) cons of AMP A […] The post 089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz appeared first on Evolving SEO.2018-03-021h 08

Experts On The Wire (An SEO Podcast!)086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul ShapiroOn today’s show! What it’s like working with big clients like VW and Proctor and Gamble Getting buy-in from all the departments on SEO Leveraging automation and tools to collect and process data Link building at scale The impact of machine learning on rankings The most important types of backlinks to focus on The problems […] The post 086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro appeared first on Evolving SEO.2017-12-281h 09

Experts On The Wire (An SEO Podcast!)085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller FrenchToday – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in […] The post 085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French appeared first on Evolving SEO.2017-12-1350 min

Experts On The Wire (An SEO Podcast!)083: How To Win At In House, Large Scale SEO w/Kevin Indig of AtlassianFor some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies. Today’s show is the rare exception. Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs […] The post 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian appeared first on Evolving SEO.2017-10-121h 07

Experts On The Wire (An SEO Podcast!)082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie BriggsA tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry. As you can estimate in the SEMrush snapshot below […] The post 082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs appeared first on Evolving SEO.2017-09-2257 min

Experts On The Wire (An SEO Podcast!)080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen]Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […] The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.2017-08-291h 02

Experts On The Wire (An SEO Podcast!)078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin BriggsJustin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what […] The post 078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs appeared first on Evolving SEO.2017-08-091h 28

Experts On The Wire (An SEO Podcast!)077: How To Use SEO For Bands, Creators & The Music Industry w/Wes WallsThe story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year, […] The post 077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls appeared first on Evolving SEO.2017-07-311h 17

Experts On The Wire (An SEO Podcast!)076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill SlawskiBack in 2012, I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that […] The post 076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski appeared first on Evolving SEO.2017-07-211h 18

Experts On The Wire (An SEO Podcast!)073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie HaynesSomehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work […] The post 073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes appeared first on Evolving SEO.2017-06-221h 09

Experts On The Wire (An SEO Podcast!)071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman HaleI’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon — Kate Morris (@katemorris) […] The post 071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale appeared first on Evolving SEO.2017-06-071h 02

Experts On The Wire (An SEO Podcast!)070: How To Do Big Brand SEO w/Corey EulasClients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO. This episode is for all the hardcore SEO fans (and future […] The post 070: How To Do Big Brand SEO w/Corey Eulas appeared first on Evolving SEO.2017-05-301h 23

Experts On The Wire (An SEO Podcast!)068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillanGoogle is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So … who cares if Amazon or Google is #1 in product searches? That’s a TON […] The post 068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillan appeared first on Evolving SEO.2017-05-221h 21

Experts On The Wire (An SEO Podcast!)066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilvaI truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals). This episode is for anyone […] The post 066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva appeared first on Evolving SEO.2017-05-021h 14

Experts On The Wire (An SEO Podcast!)063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya KhojaThis week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their […] The post 063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja appeared first on Evolving SEO.2017-04-111h 10

Experts On The Wire (An SEO Podcast!)062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda SolisInternational SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge […] The post 062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis appeared first on Evolving SEO.2017-03-251h 04

Experts On The Wire (An SEO Podcast!)059: The NEW Technical SEO (In Plain English) w/Mike KingI’m minding my own business, doing my SEO ‘thing’. Thinking “I GOT THIS”. And then Mike King drops an article like this one called “The Technical SEO Renaissance“. In it, he uses words like “critical rendering path”, “inverse document frequency” and “angular JS” – and I don’t know about you, but maybe you feel a bit behind, intimidated […] The post 059: The NEW Technical SEO (In Plain English) w/Mike King appeared first on Evolving SEO.2017-03-061h 05

Experts On The Wire (An SEO Podcast!)058: YouTube SEO, Monetization & Strategy (Real, Expert Talk w/Roberto Blake)There’s massive opportunity in YouTube. But maybe like me, you struggle to understand how to rank videos, how to market them, or how to monetize and drive business value from your YouTube presence. Whether you’re trying to understand YouTube for yourself or your clients, you’ll walk away from this show with a way better understanding of how YouTube […] The post 058: YouTube SEO, Monetization & Strategy (Real, Expert Talk w/Roberto Blake) appeared first on Evolving SEO.2017-03-031h 05

Experts On The Wire (An SEO Podcast!)057: Turbocharge Your SEO With These Powerful Google Analytics TipsDo you experience the pain, frustration and overwhelm I feel when logging into Google Analytics – and you’re just buried in data. Maybe like me, you struggle to immediately connect all the dots to useful reports, outcomes and action items. My guest today told me about some things I’d didn’t even know were possible in GA – and better […] The post 057: Turbocharge Your SEO With These Powerful Google Analytics Tips appeared first on Evolving SEO.2017-02-261h 33

Experts On The Wire (An SEO Podcast!)054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing)That title is no hyperbole. I don’t know what number you would guess ‘massive’ means, but Ross and his company Siege Media have grown traffic by 250,000-500,000 monthly visits for clients like Zillow, TripAdviser and ZipRecruiter. I’d call that ‘massive’! I wanted to know how they do this, so I invited him on the show to find […] The post 054: 7 Steps To Massive Traffic Growth (SEO & Content Marketing) appeared first on Evolving SEO.2017-01-311h 14

Experts On The Wire (An SEO Podcast!)051: Supercharge Your SEO & Marketing With Systems w/Michelle NickolaisenThis episode is packed with tools & tactics that will help you do better marketing, by having better systems. In my last year of client work – I noticed a funny pattern. The clients getting the best results were the ones that had processes in place. This is because this means they are actually executing, and actually […] The post 051: Supercharge Your SEO & Marketing With Systems w/Michelle Nickolaisen appeared first on Evolving SEO.2017-01-041h 00

Experts On The Wire (An SEO Podcast!)048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEOThis episode is for all the SEO-heads. My guest Bill Sebald of Greenlane SEO brings massive insight into the world of agencies and working with medium to enterprise scale businesses (walk in any Mall and you’re likely to see at least a few of Greenlane SEO’s clients). We talked about: The ONE thing that helped a […] The post 048: The Indomitable Bill Sebald Talks Links, Rankings, 10x Content & Enterprise SEO appeared first on Evolving SEO.2016-12-201h 00

Experts On The Wire (An SEO Podcast!)041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome)Marshall is a rare voice in the SEO industry. He combines 20 years of experience doing SEO at sites like The New York Times and Boston.com, while continuing to work hands-on with SEO with some of the world’s biggest publishers and enterprise sites. I hit Marshall with all the burning SEO questions I thought YOU […] The post 041: Marshall Simmonds Talks Google, SEO, Dark Traffic (and It’s Awesome) appeared first on Evolving SEO.2016-10-1857 min

Experts On The Wire (An SEO Podcast!)038: Q&A With Dan! Yoast, YouTube SEO, Working For Free? How I’d Ask GaryVee To Be On This ShowHow would YOU go about asking someone like Gary Vaynerchuck to be on your Podcast? Well I’m going to answer that question today. That’s right, I kicked everyone out of my studio, signed out of Skype and recorded a solo episode. I was actually nervous, but once I got started it went pretty nicely I thought. Completely […] The post 038: Q&A With Dan! Yoast, YouTube SEO, Working For Free? How I’d Ask GaryVee To Be On This Show appeared first on Evolving SEO.2016-09-2227 min

Experts On The Wire (An SEO Podcast!)035: SEO Is A Partnership, Not A Commodity w/Jono AldersonListen Now! Don’t forget to subscribe on iTunes! Links JonoAlderson.com Interview w/ John Mueller of Google SEO Agencies Need to Focus on Expertise, Not Execution Linkdex Digital Marketing by Numbers Brighton SEO Conference People Jono Alderson Moz Linkdex Barry Adams Avinash Kaushik Agenda Jono’s professional background Description of Linkdex Expertise and not execution “Good SEO […] The post 035: SEO Is A Partnership, Not A Commodity w/Jono Alderson appeared first on Evolving SEO.2016-08-311h 02

Experts On The Wire (An SEO Podcast!)034: Growing A Subscription Business, Advise For Newbie SEOs w/John DohertyJohn Doherty’s experience spans across everything from working in house managing SEO at Distilled NYC, to working within the Zillow group doing SEO for HotPads and now as a founder – of Credo – a marketplace for marketing companies. Because of this he has a wealth of knowledge to share. We get into a TON […] The post 034: Growing A Subscription Business, Advise For Newbie SEOs w/John Doherty appeared first on Evolving SEO.2016-08-2456 min

Experts On The Wire (An SEO Podcast!)033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEOThis week’s episode features John Mueller, one of only five Webmaster Trends Analysts at Google. Warning though: this episode also gets a little technical and nerdy. But I wanted to create an episode for you all about AMP (Accelerated Mobile Pages). This was a really hot topic in the last week, with Google announcing future integration […] The post 033: John Mueller On AMP Pages, Crawl Budget, Podcasting SEO appeared first on Evolving SEO.2016-08-1152 min

Experts On The Wire (An SEO Podcast!)032: The Candid Story Of My Journey From Poor Musician To Evolving SEOToday’s episode features a reverse interview – with me! I sat down with Tom Critchlow at the Marriot in Times Square, while I was there for Affiliate Summit as a speaker. I reveal a LOT to Tom in the interview – including where “Evolving SEO” got it’s name, challenges we face now, how I approach […] The post 032: The Candid Story Of My Journey From Poor Musician To Evolving SEO appeared first on Evolving SEO.2016-08-031h 12

Experts On The Wire (An SEO Podcast!)025: Wil Reynolds on Audiences vs Algorithms & People vs PositionsI honestly have no better way to set up this conversation with Wil than to tease you with some quotes: “Clients will judge you on what you do the weakest not the strongest.” “Great SEO is caring about people over penguin and audiences over algorithms.” “The SEO industry has set up clients to ask for […] The post 025: Wil Reynolds on Audiences vs Algorithms & People vs Positions appeared first on Evolving SEO.2016-06-1759 min

Experts On The Wire (An SEO Podcast!)022: One Brand, A Thriving Community, Blog Comments & How They Help SEOHey everyone we’re going to do something a little different today. I had wanted you to meet someone, from a brand that I’m sure you’ve all heard of (we’ll reveal that in a moment): But first, this is a brand that has: 532,000 likes on their facebook page A Single Article With 79+ Linking Root […] The post 022: One Brand, A Thriving Community, Blog Comments & How They Help SEO appeared first on Evolving SEO.2016-05-2835 min

Experts On The Wire (An SEO Podcast!)020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup MistakesFor those of you that do not know my guest today, Tom Critchlow has a diverse background of experiences. He was Head of Search Marketing and then VP of Operations at Distilled for 4 years, worked in Google’s Creative Lab for 2 years, and has since founded Fiercely Curious – an online gallery of art […] The post 020: Tom Critchlow On Working For Google, Escaping The SEO Vacuum & Startup Mistakes appeared first on Evolving SEO.2016-05-201h 03

Experts On The Wire (An SEO Podcast!)005: Local SEO Link Building & Yelp Reviews w/Phil RozekIf you're a local or small business owner, you're going to learn a TON in this episode with local SEO expert Phil Rozek. He'll teach you about local listings ("NAP listings"), Yelp Review, blogging and local SEO link building. The post 005: Local SEO Link Building & Yelp Reviews w/Phil Rozek appeared first on Evolving SEO.2016-03-301h 03

Experts On The Wire (An SEO Podcast!)002: AJ Kohn on Rankings, SEO Pyschology & Five Foot Web DesignAJ Kohn, who helps companies like Pinterest and Airbnb with their SEO, is on the show to teach us about Google ranking factors, keyword research and more. Join us for this hour episode! Learn how psychology applies to SEO, how to remove technical SEO obstacles , and why AJ uses hashtags in his tweets. NOTE: The audio quality of this interview on my end does not represent the normal high quality of my audio! We were just getting going on the first two episodes. It does improve in episode 3 and onward! The post 002: AJ Kohn on...2016-03-1857 min

Experts On The Wire (An SEO Podcast!)Intro: Why This Show Exists & How To Use It w/Dan ShureJoin me in a 10 minutes introduction to "Experts On The Wire"! I announce the first three guests and a contest. New episode will post twice a week - every Wednesday and Friday - so definitely subscribe! Our mission is to bring expert digital marketing information to fellow marketers, business owners, startup founders, entrepreneurs and the like. Most episodes will feature me interviewing an expert from any digital marketing field - such as SEO, content marketing, social media, PR, analytics, etc. Experts On The Wire is hosted by Dan Shure - a long time web marketer...2016-03-1516 min