Dan Sonners - Podcast Details

Shows

Dynamic NonprofitsDNP Groundbreakers: Paul Bobnak, Direct Mail Evangelist w/ Who's Mailing What?Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test. Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984. Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of. Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise...2024-10-0656 min

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington]In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences...2024-06-2121 min

Dynamic NonprofitsDNP Groundbreakers: Molly Connors, Development Manager @ C-SPANSince 1979, C-SPAN has been providing unfiltered access into the inner workings of American democracy. Until recently though, the network was funded entirely by the cable industry and had never attempted to fundraise from private donors. However, the disruption produced by cord cutting necessitated innovation and late last year C-SPAN launched a development program to generate support from the channel's loyal audience which values their unfiltered, unbiased approach politics. C-SPAN's first ever Development Director, Molly Connors, joins Dan to share her story and go behind the scenes to discuss what...2024-06-191h 02

What the FundraisingThe Power of Multi-Channel Fundraising with Dan SonnersThis episode is a must-listen for anyone looking to enhance their nonprofit's fundraising strategy through multi-channel integration and innovative thinking!Today, we are joined by Dan Sonners, a seasoned expert in the fundraising industry with a 17-year career dedicated to empowering nonprofit organizations to discover new donors, raise more funds, and optimize their programs with innovative strategies. Throughout this conversation, he shares practical advice on testing and measuring the effectiveness of integrated marketing strategies. Moreover, he challenges fundraisers to seek knowledge beyond their specialties to build more substantial and collaborative fundraising efforts.As Vice President...2024-06-1824 min

Dynamic NonprofitsDNP Groundbreakers: Dave Raley, Founder @ Imago ConsultingFundraising thought leader Dave Raley drops by the show for a casual chat about innovation...more specifically what's holding innovation back in the nonprofit sector. Much deeper than a philosophical discussion, Dave and Dan dig into innovation tactics and shifts which can benefit nonprofits of all sizes (some of which require little to no overhead to implement). Dave also touches on the role of leadership and why understanding your "working genius" type holds the key to driving a culture of innovation. Dan also asks Dave how his background in direct mail influences his...2024-05-2348 min

Dynamic NonprofitsDNP Deep Dive: Email Hacks For Nonprofits w/ Jay Schwedelson CEO @ Outcome Media & Founder, GURU EventsWe cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program. If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson. Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email...2024-02-1053 min

Dynamic NonprofitsDNP Groundbreakers: Nathan Chappell, The Generosity Crisis Co-AuthorThere are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis. Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release. They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techniques that nonprofits can borrow from commercial brands (who borrowed them...2023-12-1543 min

Dynamic NonprofitsDNP Groundbreakers: Tim Sarrantonio, Director of Corporate Brand @ Neon OneRenown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds. Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing. Show Notes: https://www.linkedin.com/in/timsarrantonio/ https://afpglobal.org/FundraisingEffectivenessProject https://neonone.com/ https://fundraising.ai/2023-11-2353 min

Dynamic NonprofitsDNP Quick Take #25 - Multi-Channel Mini-Con & The Fundraising Education RenaissanceDan shares his thoughts from last week's Multi-Channel Mini-Con and discusses the ongoing renaissance in nonprofit / fundraising education.2023-10-2421 min

Dynamic NonprofitsDNP Quick Take #24 - The Value of Cross-Channel EducationBack from a summer hiatus, Dan talks about why fundraisers benefit from cross-channel education and shares an example of a tip he picked up at a digital show that he was able to apply to direct mail. He also discusses his recent trip to the NIO Summit in Dallas and the upcoming Multi-Channel Mini-Con.2023-09-2914 min

Dynamic NonprofitsDirect Mail Review: Best Fundraising Email Ever...In this special edition of the Direct Mail Review, Dan breaks down a political fundraising email which may be the best he's ever seen. It was enough to break through the noise and earn the "Direct Mail Review" treatment. Have a listen and continue the conversation on LinkedIn... https://www.linkedin.com/in/dansonners/2023-06-0129 min

Dynamic NonprofitsDNP Quick Take #23 - Are We In The Upswing?Dan discusses the current state of fundraising and explores whether the sector is in the midst of an upswing.2023-05-2522 min

Dynamic NonprofitsFundraising Perspectives: 5 Best Super Bowl 57 AdsDan shares and breaks down (from a Fundraiser's Perspective) his 5 favorite ads from Super Bowl 57. Show Notes: 5. T-Mobile / John Travolta https://www.youtube.com/watch?v=jSO-Whn2sCQ 4. Amazon / Saving Sauer https://www.youtube.com/watch?v=-bueUljGJ2M 3. Bud Light / Hold https://www.youtube.com/watch?v=azCNwGnxq0s 2. Dunkin / Ben Affleck https://www.youtube.com/watch?v=BBIX9FG6kZ0&feature=youtu.be 1. Pepsi / Great Acting or Great Taste https://www.youtube.com/watch?v=ok38Xuc5UTE https://www.youtube.com/watch?v=adtWc_MvyzI 2023-02-1537 min

Dynamic NonprofitsDNP Deep Dive: Why America Gives w/ Michelle Boggs, Executive Nonprofit Industry Advisor @ ClassyWhy do Americans give? It's the question which drives our fundraising strategies and holds the keys to improving our relationships with donors. Classy's Michelle Boggs joins the show to answer that foundational question and much more as Michelle and Dan deep dive into Classy's annual "Why America Gives" report. You'll want to have a notepad ready (and perhaps listen through a second time) as they comb through the report's findings and discuss actional tips your organization can take from them to optimize your program. Topics discussed include: - The history of "Why America Gives" and what makes it unique among a s...2023-02-011h 01

Dynamic NonprofitsDNP Deep Dive: Finding a Better Way to Fundraise w/ Andrew Olsen, SVP @ DickersonBakkerOver his 25 years in the non-profit sector, Andrew Olsen has helped raise over half a billion dollars while helping to build multiple successful agencies in the process. He has also established himself as a thought leader for the industry as the host of The Rainmaker Fundraising Podcast and with two best selling titles to his name (Rainmaker: The Fundraiser's Guide to Landing Big Gifts & 101 Biggest Mistakes Non-Profits Make). Today, in his new role with DickersonBakker, he's on a mission to create a better way to fundraise and fundamentally transform the giving experience for donors of all levels. 2023-01-1853 min

Dynamic NonprofitsDamar Hamlin and the Generosity of the Human SpiritDan discusses Damar Hamlin, why his incident resonated with so many people, and what the collective response says about generosity and why we give. Give To Damar Hamlin's "Chasing M Foundation": https://www.gofundme.com/f/mxksc-the-chasing-ms-foundation-community-toy-drive 2023-01-0912 min

Dynamic NonprofitsDNP Groundbreakers: Michael Gorriarán, President @ Arjuna SolutionsHow much is the right amount to ask donors for? Michael Gorriarán, President @ Arjuna Solutions, joins the show to answer this fundamental question. Dan and Michael discuss how Arjuna applies behavioral economics to determine the optimal ask amount for creating long-term relationships with donors which maximizes their lifetime value potential. Topics Discussed Also Include: - How behavioral economics also help non-profits determine when and often to mail individual donors (important in an era of inflation and declining response rates) - Why behavioral economic modeling takes a clearer picture of donors than...2022-11-1851 min

RKD Group: ThinkersDan Sonners thinks about the importance of collaborative mindsetsDan Sonners is Vice President at Conrad Direct. In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Dan to discuss how nonprofits can use a collaborative mindset to “unsilo” their fundraising efforts. Tune in as we cover: - The five pillars of unsiloed fundraising (8:37) - Why a collaborative mindset is key to unsiloed fundraising (14:10) - What nonprofits do well and where they can improve when it comes to collaboration (20:11) - The biggest barriers standing between nonprofits and unsiloed fundraising (27:43) Read "Listen Up: The Nonprofit Marketer's Guide to What Donors Want" at rkdgroup.com/ListenUp. Foll...2022-10-2533 min

Dynamic NonprofitsDNP Quick Take #22 - Mastercard's Recurring Giving RegulationsDan breaks down Mastercard's new regulations for recurring giving and discusses why the new rules could be an opportunity to innovate how nonprofits communicate with their monthly donors. Show Notes: Read along with the Non-Profit Pro article Dan discusses on the show https://www.nonprofitpro.com/article/mastercard-extends-deadline-how-to-comply-to-new-recurring-giving-regulations/ Listen back to Dan's interview with Monthly Giving Maven Erica Waasdorp https://podcasts.apple.com/us/podcast/dynamic-nonprofits-w-dan/id1458121528?i=1000513339388 Get in touch with Dan or send your feedback to Dynamic Non-Profits! 2022-09-2718 min

Dynamic NonprofitsDNP Deep Dive: Creative Deviations w/ John LeppJohn Lepp, Founder of Agents of Good, returns to the program to talk about his exciting new book "Creative Deviations" and the 12 deviations which hold the keys to unleashing the non-profit sector's full potential. Topics Discussed Include: - The inspiration behind "Creative Deviations" and what John hopes the industry takes away from the book - Why non-profit "branding" is a myth - Why outer envelopes are so critical for success in fundraising and how to fully optimize their impact - Tips for expressing gratitude to donors - Is...2022-07-071h 00

Dynamic NonprofitsSpecial Episode: How to Fundraise When The World is a Mess w/ Mike DuerksenMike Duerksen, Founder of the BuildGood Agency and Host of the Build Good Fundraising Podcast, returns to the show to discuss his advice for fundraising when the world is a mess. With a backdrop of war, record inflation, division, and a possible looming recession it's a question on the mind of most fundraisers. It's a conversation which will help you plan with certainty for the uncertain times today and those ahead. Show Notes: https://buildgood.com/ https://www.linkedin.com/in/mikeduerksen/?originalSubdomain=ca https://buildgood.com/cat...2022-06-201h 03

Dynamic NonprofitsDirect Mail Review: American Battlefield TrustDan reviews a mail piece from American Battlefield Trust which does an excellent job of weaving an urgent concept in with a multi-layered institutional message. https://www.battlefields.org/2022-06-0359 min

Dynamic NonprofitsDNP Groundbreakers: Alan Rich, President @ Nova Label CompanyLabel and paper availability have been among the biggest headwinds facing fundraisers in 2022. We wanted to know where things stood and where they were going so we decided to go straight to the source. Alan Rich has been President of Nova Label Company for close to 4 decades and knows the ins and outs of labels as well as anyone in the business. Alan was super generous with his time and shared his comprehensive knowledge on a number of topics including: - The state of label availability along with the root causes of the shortage ...2022-05-1956 min

Dynamic NonprofitsDNP Groundbreakers: Olga Moshinsky Woltman, Founder & Principle @ LemonSkiesOver the course of Olga Moshinsky Woltman’s career she’s led multi-channel fundraising campaigns for some of the nation's most well known non-profits. Today, she's an industry thought leader, content creator, and Founder & Principle of LemonSkies a digital agency which helps organizations execute fundraising campaigns, provides them with marketing and communications solutions, and is an overall problem solver with the goal of helping great non-profits and businesses "shine brighter". Olga also hosts the new live stream "People of Substance" which highlights interesting and insightful fundraisers working in the sector (Dan was honored to be a recent guest on the...2022-04-2944 min

Frontier.FMGetting the Gist of Rental Lists with Dan SonnersOn this episode Frontier FM, it’s the greatest crossover event since the Jetsons met the Flintstones! Dan Sonners of the Dynamic Nonprofits w/ Dan Podcast is on the show to discuss all things list rentals and direct mail marketing. The two dive into how list brokerage works, the rise of email marketing, reaching Gen X, and great questions from the Frontier team. You will want to hear this episode if you are interested in... Getting to know Dan Sonners and his marketing journey [0:45] Dan and Ben’s perspective on the rise of email marketing in the...2022-04-1859 min

Frontier FMGetting the Gist of Rental Lists with Dan SonnersOn this episode Frontier FM, it’s the greatest crossover event since the Jetsons met the Flintstones! Dan Sonners of the Dynamic Nonprofits w/ Dan Podcast is on the show to discuss all things list rentals and direct mail marketing. The two dive into how list brokerage works, the rise of email marketing, reaching Gen X, and great questions from the Frontier team. You will want to hear this episode if you are interested in... Getting to know Dan Sonners and his marketing journey [0:45] Dan and Ben’s perspective on the rise of email marketing in the...2022-04-1859 min

Dynamic NonprofitsDNP Groundbreakers: Benjamin Johnson, Founder and Lead Strategist @ Frontier MarketingFounder of Frontier Marketing and Host of the Frontier FM Podcast Benjamin Johnson joins the show for a candid and wide ranging conversation about the state of fundraising. Dan and Ben start out by discussing the crisis in Ukraine and implications for the non-profit sector. Then, Ben shares his thoughts on the most important trends in digital fundraising and how to bridge the divide between direct mail and digital fundraising. This is an interesting discussion with one of the most original and insightful podcasters in the non-profit sector. Hear more of Ben's insights by subscribing t...2022-03-181h 21

Dynamic NonprofitsDNP Groundbreakers: Anthony Jones, Founder LinkedIn One Percent ClubAnthony Jones has been a digital trailblazer in his two decades as a fundraiser. During his 19-years with Ducks Unlimited, he led a digital marketing team which raised over $40 million and amassed over 2 million social media followers. In the process, he helped establish Ducks Unlimited as an online authority for waterfowl hunters. Anthony also pioneered the use of LinkedIn for the organization, creating a forum for his team to authentically share their work and enthusiasm for the cause. Today Anthony joins the show to discuss his new venture, The LinkedIn One Percent Club, which has a mission o...2022-01-2859 min

Dynamic NonprofitsDNP Quick Take #21 - What's Your Beginning of the Year Fundraising Strategy?Dan talks about the critical mistake that many organizations make by assuming donors don't want to give early in the year and provides some advice on how you can connect with donors who prefer to give outside the hustle and bustle of the holiday season.2022-01-0312 min

Dynamic NonprofitsSpecial Interview: Paper Shortage and Supply Chain Issues w/ Dean Hart, President @ MWI DirectPaper shortages, production delays, and supply chain issues are all the talk of the non-profit sector heading into 2022. Dean Hart, President @ MWI Direct has been working in paper and production for nearly 3 decades. He joins Dan in this special interview to talk about what's driving the shortages, delays, and price increases and how mailers can plan around them for the coming year and beyond. Topics Discussed Include: * The current state of the paper supply * Short term and long term factors which created the current shortages * How demand for shipping materials impacts the availability of envelopes * Structural challenges that paper suppliers are...2021-12-2847 min

Dynamic NonprofitsDirect Mail Review: Heifer InternationalDan reviews a recent mail piece from Heifer International which illustrates how gifts of bee hives can help feed children and support families around the the world. https://www.heifer.org/2021-12-1548 min

Dynamic NonprofitsEpisode 8 - 5 Fundraising X Tests To Get Ahead of the TrendsDan walks you through 5 experimental fundraising tests (Fundraising X) to help your non-profit get ahead of coming trends and gain first-to-market advantages. The mission of the Dynamic Non-Profits Podcast is to provide value to the non-profit community and advocate for innovation in fundraising. Help support our cause by subscribing and rating the show! Show Notes: https://www.cnbc.com/2021/10/13/prices-continue-to-riseheres-whats-getting-the-most-expensive.html https://www.usinflationcalculator.com/inflation/current-inflation-rates/ https://en.wikipedia.org/wiki/X_Development https://www.statista.com/statistics/320655/qr-codes-usage/ https://www.qrcode-tiger.com/qr-code-statistics#America https://www.multichannelnonprofit.com/data/ https://www.nextafter.com/blog/3-reasons-why-recurring-giving-is-crucial-to-fundraising/ https://www.amazon.co...2021-11-241h 29

Dynamic NonprofitsDNP Groundbreakers: Louis Diez, Donor Participation ProjectOne of the things which makes the fundraising world special and unique are the grassroots fundraising movements which are striving to improve donor communication, retention, and non-profit best practices from the ground up. It's this grassroots mentality which provides the sector with a lot of it's energy and helps push the innovation envelope. Recently, the Donor Participation Project caught my attention as one of the more successful and influential grassroots movements out there which is why I was thrilled to welcome their host, Louis Diez, to the show. The Donor Participation Project's mission is to improve donor r...2021-09-2748 min

Dynamic NonprofitsDNP Groundbreakers: Shannon McCracken, CEO @ The Nonprofit AllianceIn their short history, The Nonprofit Alliance has had an outsized impact advocating on behalf of the fundraising industry, shaping key legislation, and fighting on our behalf in the courts. As CEO of TNPA, Shannon McCracken helps lead the organization's mission to promote, protect, and strengthen the philanthropic sector in the best interests of donors and beneficiaries. Shannon joins the show to talk about the role that TNPA plays in the sector as well as their contribution to the landmark AFP v Bonta Supreme Court decision which protects donor privacy. Dan and Shannon also dive d...2021-08-2351 min

Dynamic NonprofitsDNP Deep Dive: Non-Profit Marketer's Guide To Generation X w/ Justin McCordDOWNLOAD THE STUDY AND WATCH ALONG! https://info.rkdgroup.com/en/the-nonprofit-marketers-guide-to-generation-x Most non-profits seem to be focused on one of two things. Either, maximizing value from "traditional" / longtime Baby Boomer and Silent Generation donors or "getting younger" by finding ways to connect with Millennial and Generation Z donors. Both are important goals, but overlook the critical role that Generation X plays in the generosity landscape. Born between 1965 and 1983, Generation X is the "Latchkey Generation" which is frequently forgotten by marketers and fundraisers alike. However, the "Forgotten Generation" is for...2021-07-201h 23

Dynamic NonprofitsDNP Groundbreakers: Barbara O'Reilly, Founder & Principal @ Windmill Hill ConsultingToday’s Topic: The Value of Small Donors Dan welcomes Barbara O'Reilly back to the show to talk about how the non-profit sector is treating "small" donors, what their value is to fundraising programs, and why that value isn't be realized by some non-profits. Barbara is a fearless advocate for the industry and she brings her experienced and honest perspective to this important discussion with an eye towards helping organizations get more out of their small dollar fundraising programs. Issues covered include: - The "hidden" value in small gifts - Why major...2021-07-0157 min

Dynamic NonprofitsDNP Deep Dive: Donor Psychology w/ Clay BuckClay Buck is a consultant and Founder at TCB Fundraising where he helps nonprofits maximize their potential with a human approach towards fundraising guided by donor psychology which he has become an outspoken advocate for. In this unique and practical conversation, Clay discusses his passion for understanding why donors give and why having insight into the psychology of donors is critical for an optimized fundraising program. Clay and Dan also break down some tactical applications for philanthropic psychology which can help improve your ROI. Additional topics covered include: “consistent but not consecutive” donors and how to reactivate them, donor motivations and...2021-06-1550 min

Dynamic NonprofitsDNP Groundbreakers: Heather Thompson, Chief Development Officer @ NorwescapEvery year, Norwescap provides aid and assistance to 30,000 Northwest New Jersey families with a wide range of services customized to the unique needs of each beneficiary. Their areas of service include education, employment, financial capacity building, health & nutrition, house & energy services, and volunteerism & civic engagement. Today, Dan welcomes Norwescap’s Chief Development Officer Heather Thompson to the show to discuss how Norwescap has helped empower families and individuals to thrive since 1965 as well as their remarkable and nimble pivot during the pandemic. Topics discussed include: - How Norwescap promotes an investment mindset with their...2021-05-2057 min

Dynamic NonprofitsDNP Groundbreakers: Jim Langley, President @ Langley InnovationsJim Langley has helped revolutionize how major universities fundraise by building a program that prioritizes active listening, empathy, and responsiveness over brand and sales pitches. He has also become a thought leader on how non-profits can retain the effective aspects of donor centric fundraising while removing the problematic elements which have fueled the rise of the Community Centric Fundraising movement. In this timely discussion, Jim details the differences between donor centric fundraising practices which build deep and positive relationships with supporters and "egocentric" tactics that create problematic power structures between non-profits and their donors. The ongoing debate between the merits of...2021-05-1255 min

Dynamic NonprofitsDNP Quick Take #20 - Social Media Comments Are Liquid Gold For FundraisingInspired by late night infomercials, Dan explains how non-profits can transform their social media comments into liquid gold for fundraising using the power of #UnsiloedFundraising Show Notes: https://www.youtube.com/watch?v=Nb91-j861DI 2021-04-3003 min

Dynamic NonprofitsDNP Groundbreakers: Sharon Kitroser & Amy Mauser, Co-Founders @ Team Kat & MouseGood fundraisers are difficult to find and they are even harder to keep, Sharon Kitroser and Amy Mauser are out to change that with their consultancy Team Kat and Mouse. Their innovative approach focuses on training fundraisers across channels with an emphasis on communication, shared goals, and storytelling. In this informative and lively chat with Dan, Sharon and Amy explain how better training will help improve the talent retention dilemma which plagues most of the industry. Topics also include: the importance of a diversified approach to fundraising, why an unsiloed communication structure builds stronger teams, and how to implement...2021-04-0849 min

Dynamic NonprofitsDNP Groundbreakers: Erica Waasdorp, President @ A Direct SolutionErica Wassdorp has written the book on monthly giving and has emerged as one of the industry's predominant thought leaders on the topic. In her discussion with Dan, Erica talks about the rise of monthly giving, why it's so critical for non-profit growth, and offers some practical tips for starting and growing your recurring donor program. They also touch on Erica's origin story within the non-profit sector, how she became enamored with monthly giving, and her advice for aspiring thought leaders working their way up in the industry. Monthly giving is one of the hot topics in the business today, so...2021-03-1754 min

Dynamic NonprofitsDNP Groundbreakers: Tim Kachuriak, Founder + Chief Innovation & Optimization Officer @ NextAfterTim Kachuriak has dedicated his professional life to answering the fundamental question "Why do donors give?". That curiosity helped give birth to NextAfter, a digital fundraising agency dedicated to "unleashing the most generous generation in the world" through fundraising innovation and optimization. Dan and Tim discuss that and much more in this wide ranging conversation about digital fundraising's evolution over the years and how NextAfter has helped shape that conversation. Topics Include: The origins of Tim's passion for optimization, the secrets to donor motivations, the state of multi-channel fundraising, why digital is the best means of...2021-03-1145 min

Dynamic NonprofitsDNP Quick Take #19 - Non-Profits Head to The Supreme CourtDan discusses an upcoming case at the Supreme Court which could have major implications for donor privacy, the non-profit sector, and the growth of generosity. Show Notes: https://www.thenonprofittimes.com/npt_articles/u-s-supreme-court-to-hear-donor-disclosure-cases/ https://www.usatoday.com/story/opinion/2021/01/25/protect-free-association-donor-anonymity-column/6622550002/ https://business.npconnect.org/news/details/news-release-2-15-2021 https://www.dmaw.org/blog/the-right-to-data-privacy-how-the-federal-and-state-legislation-are-addressing-data-privacy-concerns/2021-02-2514 min

Dynamic NonprofitsEpisode 7 - 2020: Looking Back, Looking ForwardDan shares 5 fundraising lessons from an unprecedented year in 2020 and 5 themes which will matter for the nonprofit sector in 2021.2021-02-101h 33

Dynamic NonprofitsFundraiser's Perspective: Best Super Bowl 55 AdsApplying a fundraiser’s perspective, Dan breaks down his 5 favorite ads from Super Bowl 55. Show Notes: https://www.youtube.com/watch?v=X9jkvq4-tCU https://www.budlight.com/en/legends-content-vault https://www.youtube.com/watch?v=Gq7QhjTJAFo https://www.youtube.com/watch?v=haXc74orwhg&feature=youtu.be https://www.youtube.com/watch?v=YsA8dNubLZ0 https://www.ign.com/videos/bud-light-seltzer-lemonade-super-bowl-55-commercial-last-years-lemons https://www.cnbc.com/2021/02/06/super-bowl-ads-strike-new-tone-amid-covid-pandemic.html 2021-02-0945 min

Dynamic NonprofitsDNP Deep Dive: The State of Multi-Channel Donor Communications w/ Brady JosephsonBrady Josephson, Managing Director @ The NextAfter Institute, joins Dan to discuss findings from NextAfter and Virtuous' exciting new study "The State of Multi-Channel Donor Communications". If you're a fundraiser who is concerned about multi-channel fundraising, or how to put it into action, this might be one of the most important interviews you listen to all year. Make sure to have a notepad ready... Show Notes: https://www.linkedin.com/in/bradyjosephson/ https://www.nextafter.com/ https://www.multichannelnonprofit.com/ https://www.multichannelnonprofit.com/data/ https://po...2021-01-2755 min

Dynamic NonprofitsDNP Deep Dive: Do Donors Actually Use Charity Watchdogs? w/ Ron SellersDo you know how the charity watchdog sites rate your organization? Many groups pride themselves on their 4-star rating but is it something that matters to donors? How many donors actually use charity rating sites and who are they? Well now, thanks to a new study by Grey Matter Research, we have some answers to those questions. It turns out over 30 million donors use charity watchdogs and those who do come from some key groups who are critical to the growth of your program. Grey Matter’s President Ron Sellers joins Dan to break down this groundbreaking study and ta...2021-01-2249 min

Dynamic NonprofitsDNP Deep Dive: The Science of Direct Mail w/John LeppA successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to th...2021-01-1950 min

Dynamic NonprofitsDNP Quick Take #18 - End of Year Fundraising: Donors are Ready, Willing, and Able to HelpDan discusses a recent Bloomberg article that reveals clues as to why donors are ready, willing, and (most importantly) able to help as 2020 draws to a close. Show Notes: https://www.bloomberg.com/news/articles/2020-11-16/the-american-consumer-is-flush-with-cash-after-paying-down-debt https://www.nbcnews.com/know-your-value/feature/what-hunger-looks-covid-19-america-ncna1242271 https://www.feedingamerica.org/about-us/press-room/feeding-america-study-projects-local-food-insecurity-rates-amid-pandemic-could 2020-12-1018 min

Dynamic NonprofitsDirect Mail Review: Tunnel To TowersDan reviews a prospecting mail piece from The Tunnel To Towers Foundation. https://tunnel2towers.org 2020-11-2436 min

Dynamic NonprofitsDNP Deep Dive: USPS Informed Delivery w/ Mike HuddlestonDid you know that 30 million residents now receive informed delivery updates from the post office? The digital preview of what’s in your mail box has quickly taken off but nonprofits still have a lot of questions about how it works and what the potential benefits are. In this episode Mike Huddleston, National Accounts Representative @ MWI Direct, joins Dan to answer those questions about this valuable low-cost digital touchpoint that accompanies mail delivery. Topics include: The history of informed delivery and a 101 overview of how it works, why it’s FREE and will likely stay that way, how to get star...2020-11-1855 min

Dynamic NonprofitsDNP Deep Dive: Fundraising Lessons From Mad Men w/ James NewberryDan welcomes copywriter and fundraising podcast innovator James Newberry to the show. In this special episode, they discuss AMC's hit program Mad Men and what fundraising lessons can be gleaned from Don Draper and the rest of the team at Sterling Cooper. Show Notes: James Newberry Partner @ MacLean & Newberry Direct (240) 477-3999 "The Carousel Pitch" https://vimeo.com/20736616 "Why I'm Quitting Tobacco" https://www.youtube.com/watch?reload=9&v=ugsmHqlriVc "If you don't like what is being said change the conversation" ht...2020-11-1045 min

Dynamic NonprofitsDNP Quick Take #17 - Is AOC's Twitch Stream The Future of Fundraising?Political campaigns are finely tuned machines for capturing attention and driving action. That makes election season a valuable time for fundraisers of all types to learn from both parties (after all, good fundraising and marketing techniques are bi-partisan propositions!). In today's Quick Take Dan looks at a one of the most social media savvy members of Congress, New York Representative Alexandria Ocasio-Cortez, and the recent debut of her Twitch stream which garnered over 400,000 viewers. Dan breaks down why Twitch is such an effective channel to engage supporters on (many of whom may not be reachable th...2020-10-2915 min

Dynamic NonprofitsEpisode 6 - Fundraising Re-Opened: 5 Ways Coronavirus Has Changed Fundraising ForeverCOVID-19 has been an unprecedented challenge for the world and that includes the nonprofit sector. The scale of the crisis forced fundraisers to think on their feet and innovate on the fly. What changes were products of the emergency response and how has the pandemic permanently alternated the nonprofit landscape? In this special episode, Dan looks at 5 ways that Coronavirus has changed fundraising forever. Show Notes: https://news.gallup.com/poll/248837/church-membership-down-sharply-past-two-decades.aspx https://blog.globalwebindex.com/chart-of-the-week/online-communities/ https://www.theguardian.com/commentisfree/2016/nov/23/unions-clubs-churches-joining-something-might-be-the-best-act-of-resistance https://www.hrsa.gov/enews/past-issues/2019/january-17/loneliness-epidemic https://rkdgroup.com/blog/food-banks-see-623-surge-in-new-donors-during-covid/ ...2020-10-121h 11

Dynamic NonprofitsDNP Groundbreakers: John Walsh, E-Mail Fundraising SpecialistJohn Walsh has quickly emerged as one of the non-profit sector’s leading thought leaders and champions for email fundraising. This interview contains an abundance of tactical advice for email fundraisers and nonprofit leaders who are looking to better incorporate email into their development program. Topics include: the latest trends in email fundraising, the value of a “welcome series” and how to produce one which generates conversions, how John’s organization has benefited from an unsiloed structure, the importance of a “team first” culture, what’s next in email fundraising, and how email can be better incorporated with direct mail and other chan...2020-09-2138 min

Dynamic NonprofitsDNP Quick Take #16 - Millennials and Direct MailDan discusses how the commercial world is using print to market to millennials and why direct mail could be the key to unlocking a new generation of donors. Show Notes: https://www.usdatacorporation.com/blog/direct-mail-marketing-effective-millennials/ https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/14/direct-marketing-is-thriving-in-millennial-mailboxes-heres-how-to-make-the-most-of-it/#354f0e546238 2020-09-1723 min

Dynamic NonprofitsDNP Quick Take #15 - Charitable Mail and the 2020 ElectionLeaning on his experience mailing during four presidential election cycles, Dan shares his advice for charitable mailers on how they should navigate the 2020 Election.2020-09-1221 min

Dynamic NonprofitsDNP Groundbreakers: Kyle Gardner, Senior Development Manager @ Charity NavigatorDid You Know? Charity Navigator has a new ratings system which will allow it to rate an additional 150,000 small-mid sized charities? Kyle Gardner, Senior Development Manager @ Charity Navigator, joins Dan to discuss the launch of Encompass, a ratings system that will help a new generation of nonprofits benefit from Charity Navigator’s credibility while empowering donors to make more informed contribution decisions. Other topics include: The role that Charity Navigator plays in the donor journey, myths about investment’s role in rating scores, how Charity Navigator has benefited from an unsiloed fundraising structure, how a health...2020-09-0153 min

Dynamic NonprofitsDNP Groundbreakers: Nhu Te, Editor-In-Chief @ NonProfit PROAs Editor-In-Chief for one of the non profit sector's most influential publications, Nhu Te has had a front row seat during a year of immense challenges and changes in fundraising. In this far reaching interview, Nhu shares her unique perspective on some of the most pressing questions and answers facing the industry. Topics Include: The impact of COVID-19 and how Nonprofit PRO helped the sector respond, the George Floyd protests and the state of diversity and inclusion in fundraising, new technologies and what nonprofits need to do to reach a new generation of donors, fighting the stigma o...2020-08-2036 min

Dynamic NonprofitsDNP Groundbreakers: Gabe Cooper, CEO @ VirtuousAs CEO of Virtuous and author of the book Responsive Fundraising, Gabe Cooper is leading the way to create a more personal, unsiloed experience between donors and the organizations they support. Dan's conversation with Gabe will change the way you think about fundraising and the relationship with your donors regardless of whether your non-profit is an institution built on direct mail or a digital-first destination for millennials and Gen-Z. Topics discussed include: What is responsive fundraising?, what your organization can learn from Amazon and NetFlix, how changing consumer trends impact the non-profit sector, forced innovation due to C...2020-08-1029 min

Dynamic NonprofitsDNP Quick Take #14 - Opening DayMake today your Opening Day...2020-07-2404 min

Dynamic NonprofitsDNP Quick Take #13 - Debunking Direct Mail MythsDan breaks down a recent NonProfit Pro article by Alicia M. Lifrak, CFRE which debunks myths surrounding direct mail and provides his own take on how direct mail myths could be limiting the success of non profits. Show Notes: https:www.nonprofitpro.com/article/debunking-myths-around-what-you-think-you-know-about-direct-mail/2020-07-1524 min

Dynamic NonprofitsDNP Quick Take #12 - The New and Lost Art of the E-Mail NewsletterDan looks back at the history of the email newsletter and it’s use in the nonprofit space. Then, he looks at how two commercial e-newsletters (Axios and Morning Brew) could be writing a playbook for how nonprofits can use the medium to provide more value to their donors. Show Notes: https://link.axios.com/join/am-signup?source=axios&campaign=streamcap_am4 https://www.morningbrew.com 2020-06-2521 min

Dynamic NonprofitsDNP Quick Take #11 - The Importance of Community For Non-ProfitsDan breaks down a recent article about the growing importance of community for commercial advertisers and talks about actions nonprofits can take to build communal bonds with donors. Show Notes: https://entrepreneurshandbook.co/content-used-to-be-king-heres-what-s-next-1f4b04781c0b 2020-06-1820 min

Dynamic NonprofitsSpecial Interview: Fundraising During a Recession w/ Barbara O'Reilly, President AFP/DCFundraising During A Recession: Nonprofit fundraising is a constant balance of trying to navigate the short term climate with your organization’s long term goals. As Principle and Founder of Windmill Hill Consulting and President of the Association of Fundraising Professional's DC Chapter, Barbara O’Reilly specializes in helping organizations do exactly that. In this special interview, Barbara joins Dan to discuss what the non-profit sector has learned from fundraising during COVID-19 and how those lessons can help organizations plan to raise money in the challenging economic climate that lies ahead. Topics Include: How to weather an economic downturn, the impo...2020-06-0851 min

Dynamic NonprofitsJustice & EmpathyProgress and change begins with having uncomfortable conversations. This recording is my attempt to do just that, I hope my thoughts help some of you articulate yours. Let’s stand together for equality and meaningful reforms. Silence due to discomfort can no longer be an option if we’re going to get there.2020-06-0221 min

Dynamic NonprofitsDNP Groundbreakers: Justin McCord, VP SMarketing @ RKD Group & Host of Groupthinkers PodcastDid you know that over half of Americans have listened to a podcast? No longer a niche activity, podcast listening has grown by 50% over the last 3 years. The medium’s explosive growth has created a tremendous opportunity for non-profits to deliver value to their donors through the spoken word. As host of the Groupthinkers Podcast, Justin McCord has helped build RKD Group’s podcast into one of the most influential and forward thinking shows in the nonprofit sector. In this wide ranging conversation he talks to Dan about what it takes to build a successful podcast and how the form...2020-05-261h 00

Dynamic NonprofitsCOVID-19 Special Interview: Ben Harris, President @ Production SolutionsThe men and women behind direct mail production are often the unsung heroes of the fundraising process. As the nonprofit sector copes with the impacts of COVID-19 the vital and intricate role of direct mail production has been thrust into the spotlight. Ben Harris, President of Production Solutions, is someone who understands that role as well as anyone in the industry. In this interview he and Dan discuss the latest updates on the direct mail supply chain, the impacts of social distancing on production timelines, and the status of postal delivery. Ben also shares his thoughts on the bravery and...2020-05-1449 min

Dynamic NonprofitsDNP Groundbreakers: Mark Cross, Sales Director @ GoodUnitedDan and Mark discuss how GoodUnited is disrupting Facebook fundraising with their programmatic approach to gratitude and engagement. Mark also shares a 101 overview of Facebook fundraising and explains why its just a modern spin on proven fundraising techniques. Finally, they breakdown GoodUnited’s innovative use of Facebook Messenger and how it can be used to engage prospects, acquire new donors (that can’t be found elsewhere), and add value to existing donors which were acquired from other channels. This interview was recorded before the COVID-19 pandemic but it’s topics are more relevant than ever with the sector’s renewed focus on...2020-05-1257 min

Dynamic NonprofitsFundraising Perspectives: Michael Jordan, The Last Dance, and Non-Profit LeadershipDan discusses ESPN’s The Last Dance, Michael Jordan’s unique leadership style, and what non-profit leaders can learn from it.2020-05-0226 min

Dynamic NonprofitsDNP QuickTake #10 - Mixed Feelings About Giving Tuesday NowDan shares his mixed feelings about Giving Tuesday Now and provides a (most likely) exclusive test idea for how your organization can strengthen its ties with donors without asking for any money at all.2020-04-2818 min

Dynamic NonprofitsCOVID-19 Special Interview - William Vanderbloemen, CEO / Founder VanderbloemenWilliam Vanderbloemen joins Dan to discuss the CARES Act and the benefits available to nonprofits under the Paycheck Protection Program (PPP). It’s a program which could prove to be a valuable lifeline for organizations which are losing revenue due to the impacts of the pandemic. Show Notes: https://www.vanderbloemen.com/covid19 2020-04-2019 min

Dynamic NonprofitsDNP Groundbreakers: Dave Linn #TheGratitudeDude, The Power of GratitudeExpressing gratitude towards our donors and making them feel appreciated is a key part of building loyal long lasting relationships with them. It’s something we should focus on everyday but, in light of the COVID-19 pandemic, it might be more important than ever on an organizational and a fundamentally human level. Dave Linn is a foremost expert on gratitude and generosity, his programs help nonprofit and business leaders learn the deep benefits of expressing gratitude which allows them to practice it in their personal and professional lives (which are more interconnected than you’d think). In this timely and upli...2020-04-0350 min

Dynamic NonprofitsCOVID-19 Special Interview: Mike Duerksen, Principal @ BuildGoodMike walks us through the “5 Things Your Donors Need To Hear From You Right Now”. COVID-19 is an unprecedented crisis with no playbook for nonprofits to follow. While the coming days and weeks are filled with uncertainty, there are simple things you can do right now to be there for your donors (on the most human of levels) and strengthen your bond with them which will allow your organization to continue fundraising and preserve your mission during this difficult shared experience. As Mike said in our interview “giving is part of a donor’s identity” and many want to continue t...2020-03-2834 min

Dynamic NonprofitsCOVID-19 Special Interview: Justin Streiff, Partner @ American PhilanthropicAs fundraisers across the landscape try to figure out how to respond to the Coronavirus pandemic, Dan and Justin discuss why the best strategy might be to change nothing at all. In this special, they recap Justin’s recent article “Coronavirus and Fundraising: Don’t Change Anything”. Topics covered include: Why you shouldn’t try to ‘time the fundraising market’ during an emergency, the importance of direct mail and mid level donors during an economic downturn, not cutting your fundraising budget in a crisis, and why it’s critical to call your donors, among others. This conversation will help guide your organ...2020-03-2244 min

Dynamic NonprofitsSpecial Episode: Coronavirus and Mailing During A CrisisAs the country, world, and fundraising sector navigate the Coronavirus pandemic, Dan shares some important lessons he learned during the Great Recession about mailing during a crisis.2020-03-1328 min

Dynamic NonprofitsDNP Groundbreakers: Michael Wasserman, CEO / Founder of TiltifyLivestream fundraisers have raised hundreds of millions of dollars for all kinds of charities over the last few years, so we went to the source to learn more. Tiltify’s Michael Wasserman has been involved with livestream fundraising since the early days of the medium. He joins Dan to discuss the origins of livestream fundraising, it’s rapid growth, and where it’s heading in the near future. Michael also shares some valuable tactical advice which can help organizations of all types start to utilize this cutting edge, powerful channel. Whether you’re already live streaming or just curious about this exp...2020-02-1253 min

Dynamic NonprofitsEpisode 5: Five Fundraising Predictions For 2020Dan helps you prepare for the exciting (but uncertain) year ahead with 5 predictions which could shape the industry in 2020. Topics discussed include the 2020 election’s impact on the sector, livestream fundraising, retention issues, donor advised funds, and CCPA.2020-02-0753 min

Dynamic NonprofitsFundraising Perspectives: Best Super Bowl 54 AdsBeing a fundraiser gives us unique insights into the broader marketing world. Here, Dan breaks down his 5 favorite commercials from Super Bowl 54 because of their ability to command attention, storytelling, and prospects for driving sales downstream.2020-02-0314 min

The Build Good Fundraising Podcast#2: Dan Sonners — 4 ways to boost direct mail with multi-channel testsSend us a textIf you've worked in fundraising for some time, you'll know that direct mail still enjoys some of the best response rates of any communications channel. But because we're living in a digital world, it's easy to think of direct mail as outdated with nothing new to offer. You and I hear that all the time.If you still rely on the mailbox to connect with your donors and to grow your revenue, you know that's not the case. You know it's still where most donations come in. Yo...2020-01-2840 min